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Many people have heard about the term UX design or about User Experience designing but do not exactly know what exactly UX means. User experience has been rapidly growing and has been revolutionizing the way how people have been interacting. It is because of User experience, that is the sole reason why Google has been so easy to use.
This is how Facebook knows which article to suggest to you when they browse. This is why the internet has evolved in serving you pages that are simpler in design and easy to use and understand. User experience is practiced by UX designers, but nowadays many other people from different fields altogether practice and use UX designing.
What does User Experience exactly mean and stands for? Let’s simplify this concept for you. For starters, if you have purchased a product or have benefited from a service or company,
You are having a user experience since you automatically become the user for that particular product or service. In the end, most companies want you to have a good user experience when you are using their product or services.
In order to break down, what makes an experience a good experience, we need to define what this means from a user’s point of view.
What is the basis of good user experience depends on the ability of it being able to solve a real-world problem and provide its users with actual value. This is the core differentiating factor between art and design. Where art can be pleasing to the naked eye, a good design must be able to have a good utility.
Having a beauty or good looks in terms of everything is not enough. Thus, good user experience is the one that allows the user to be effective.
For instance, you want to find a restaurant for dinner with friends. You are aware that several people in your group are vegetarians. So you want to find a convenient place where everyone has many options for themselves. In such a situation you might use a restaurant recommendation platform to narrow down the available options and be able to identify some potential locations and share them with your friends.
The conditions for getting success in such a situation would be an app that enables you to do just that, and anything more is considered to be excellent and delightful and anything less is considered to be problematic.
The Four Key elements of the User Experience Process:
User experience is often referred to as the “science that goes behind effective designing”. What this means is that the science here is the rigorous method that comprises the UX process and provides the human instincts as well as the hard data to support and validate the designs.
It is important to know that the UX process is both as a path (go from the start to the finish) or a tool kit that you specifically need that depends on the project goals as well as the timelines. Regardless of how to do, you apply the process there are some critical ingredients to create a strong foundation for successful user experience. We have outlined the UX fundamentals given below along with the tools and methods that can be used.
Behaviour:
Let us begin by this statement: People are evolved complex beings. When designing for people, it is important to understand how they think and what behaviors they engage in order to satisfy their current needs or solve their existing problems.
Imagine searching for a restaurant where you can hang out with your friends. Before this, there was Yelp for finding restaurants, what will people do?
They asked their friends for any recommendations as well as used an online search engine to get some potential options. They also checked out the reviews. Let us not forget that there was life before the internet.
UX designers learn about people by analysing about their habits, goals and identifying needs and constraints as well as aligning their existing behavior in order to create effective solutions that are easy to use and solve a real problem effectively.
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Strategy:
User experience is a human-centered process, and that means that the designers do not prioritize business goals over the people. The best designing solution should ultimately align both the business and customer goals in order to create a real and effective solution to a real-life problem.
Strategies in UX is also about understanding where a product or process can be improved and communicated through this effective to internal teams as well as external users through effective and efficient design. Fundamentally,
UX designing is all about designing empathy which means that translating users needs into effective and actionable solutions.
One of the first steps is UX designing is user research. In order a solve a problem, the designer needs to first identify and observe as well as understand what is happening from a user’s perspective.
Asking questions is a great way in order to uncover a lot of information about the user’s needs and frustrations. These user insights can then be translated into design solutions that solve the user’s problems effectively as well as efficiently.
This strategy is then translated into design through artefacts such as user flows (how the user moves through the system to achieve the goal), wireframes (schematic that describes how the digital interface will look like as well as function) and high fidelity prototypes (working model of a design) that can be easily tested with users.
Usability:
Good Designing is ultimately decided by usability. If a design does not help to solve a user’s problem or makes the problem extremely challenging then it is not a good design. If the user is confused and does not know where to go.
It is also not a good design. Because effective designing is all about functionality, where usability is more important than aesthetics, While designers always talk about designing for delight, the best designs are usable.
Designers can add delight through sophisticated animations, friendly language and unexpected surprises that are able to anticipate a user’s needs. However, if the user is not usable then all these delight details do not matter. It may look like a simple practice in theory but that is always not the case.
Humans are complex and usability is deeply connected with psychology as well as behaviour. Digital design is inherited a lot of its behaviors from the things we have used in our analogy such as buttons and sliders. Thus the people come out to expect things to behave in a certain way even if they are not the same physical or technical constraints.
Usability is all about creating products that anyone can use especially if they have a disability or impairment. Usability is also about accessibility which means that physical constraints don’t impair or prohibit someone’s use of a product or service. Good design is about helping one another.
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Validation:
Finally, validation has been a critical piece of the UX process. Ideally, products need to be tested with users before deciding to deploy with the public.
Unfortunately, this is not always the case with companies that are eager to launch their products with the public into the world. The UX process emphasizes to test the product with real users often in order to determine the design solves the right problem.
Solving the right problem is the most important task that the UX designers face. However, testing throughout the process means that you will be able to catch mistakes sooner and adjust your product without losing users. When things do not work out or are difficult to use, then most people will give up.
Investing in a great UX design is one of the ways companies are able to stay competitive in the market with respect to time and resources. Validation is proof that you are successfully able to solve a problem for your user.
Another way for thinking about a test is the viewpoint of an experiment. When making decisions, this is important to ask, what are my assumptions with the user. About this solution. How might we test these assumptions?
There are many ways to validate an idea or an assumption depending on the amount of time and money that you can invest in the project. The important thing here is to remember that validation removes the guesswork from the design process.
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Conclusion:
For a better UI and UX design process, always follow the above-listed tips and suggestions, There is no better reason why people should not include these design tips for building better User Interfaces that have an overall better User Experience. What is the use if your initial designs are not able to satisfy the user with respect to the problem that he/she expects your design should solve.
Great user experience designing is paramount to the product’s success especially if you’re looking to solve people’s real-life problems. If you’re looking to hire UX designers then do contact us with your requirements at enquiry@nimapinfotech.com. We have the most talented designers and developers ready to onboard your project and design.
