9 SEO Trends for 2020 That You Need To Know
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There has been fierce competition between companies to stay on top of Search Engine rankings. As this online competition continues to increase and new websites are being launched, it is high time to think about content strategy and investment in SEO. Websites must be able to meet specific requirements that are set by Search Engines such as Google, Bing, and Yahoo. This is where SEO strategy becomes very important for your business.
You must discover what SEO trends exist and keep them in mind so that you are able to update your website accordingly and ensure that more prospects and customers can find you in the search engine results.
So let’s dive into the Topmost 9 SEO trends in 2020:
Snippets will dominate for more search clicks:
Google has been evolving itself to deliver better user experience for search results by the use of featured snippets. Featured snippets have been usually appearing above the Number 1 spot, and this spot is commonly named as Position 0.
In order to take advantage of this feature as well as drive more clicks for your website, you need to be able to provide clear answers to commonly asked questions that are present on your website. Featured Snippets are mostly being evaluated and boosted to be present on the top depending upon their quality. You should not take this trend lightly as 54.68% of clicks have been originating from featured snippets. This proves that they drive more than half of the search engine clicks.
Featured snippets give a great opportunity for content creators because it provides you with the ability to generate more traffic even though you are not ranking on the top position.
Influencers should be leveraged and used for SEO:
People often are looking for information that they can trust, and they feel that it is from an authentic source, such as reviews. They often feel inundated and annoyed by ads.
This has lead to a rise in influencer marketing. People are much more likely for getting engaged with a respected as well as a well-known person than they will be from an ad. Digital marketers, as well as media companies, are looking forward to increasing their influencer marketing because it has produced excellent results.
Hiring or partnering with an influencer can easily help you to amplify your content reach as well as generate more traffic for your website. They can help you in order to build valuable backlinks. As you know that valuable backlinks are an important factor in ranking your website on search engines like Google.
If you invest in influencer marketing you will not only enable yourself to get a boost in rankings as well as increase your brand presence but also generate leads.
Secure websites are a high priority and a must:
User safety is yet another trend that is on the rise in the online world. It can be very important for the website user experience. If a user does not feel safe while visiting a website then it is very likely that they will leave. Or if they see a “Not Secure” warning then they may not proceed further. As a result of this, bounce rates could be affected, and the position of the page can be drastically reduced.
Therefore, it is important to enable the HTTPS protocol for your website. HTTPS provides a secure connection to your website and all the data transfer that occurs between the server and your browser could easily be encrypted and authenticated. According to Google, HTTPS helps to prevent tampering the communication between your website and the user’s browser.
It also provides a boost in the organic rankings for your website compared to non-secure websites.
Websites Optimized for Voice search:
Before the existence of innovative smartphones, people have searched by plugging words into search engine boxes on their desktop computers. Keywords were born from this behavior. With the huge growth of mobile devices, voice search has now become a popular trend among mobile devices. These searches are not only done on phone but also done on voice assistants such as Amazon Echo, Samsung smart TV, Voice Pods. Knowing how to optimize your website for voice search can help you to generate more traffic if you can understand and implement conventional voice searches in your SEO strategy.
Voice searches affect SEO in a big way because it is all about asking questions via voice instead of entering search queries, these terms have become more conventional and targeted.
However, the search engine must do a lot of work when trying to extract relevant information from the user’s voice command thereby rendering the keywords not so important anymore.
The change is imminent considering that by the end of the year 2020 it is expected that more than 50% of all internet searched will be through user voices. Therefore, your content should adapt to this new trend and try to stand out in the current search engines.
Mobile UX will determine your Rankings:
A website that does not have its equivalent mobile version of the webpage may lose out on its users in the coming years as mobile web pages are a growing trend that will get even more popular in 2020. Especially more people are obtaining smartphones and more cell towers are being built with better connectivity.
Technology and how people are able to find information through their mobile devices is getting so advanced that it is now not enough just to have a mobile website. The interface has to be easy to read and be able to grab people’s attention and then have the ability to answer questions and keep users entertained.
Studies have shown that 4 out of 5 people conduct searched through their mobile devices, and searches on smartphones are 88% of all the traffic generated for the web.
It is the quality of the website and the UX that drives more users towards the website and this is an essential objective that has to be met by the design standards of the companies’ website.
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Videos as a source of Information:
Just as voice search is becoming popular, there is a new trend that people prefer to consume content from videos more often instead of reading content through blogs or social websites. Studies from Google and other organizations have shown that about 6 out of 10 people would spend their time watching online videos instead of the television. It seems that YouTube has transformed into becoming the new TV
Many internet users, and younger, prefer to consume information more through online videos for academic purposes or just get entertained. That is why implementing online video should be on your radar for most businesses. A good quality video can attract many users and doesn’t put people to sleep.
But how does this affect SEO? In order to reach more people, you need to optimize it for search users. Use appropriate keywords in the description and title of your video which will guarantee you that the video reaches numerous audiences who are interested in that subject.
CTR and Dwell time have become important factors:
As people have become used to high internet speeds and information at their fingertips, Website and email click-through rates, as well as the dwell time, has become an important factor in determining the success of your SEO efforts.
Both these metrics have a place in determining how good your SEO efforts have been. The time that the average user spends on consuming your content will tell you how good your content is and if they are finding the information that they require.
We expect to see search engines place more importance on dwell times instead of clicks.
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High-Quality content is more important:
With the latest changes in the working of Google Algorithms, Search engines have now placed higher importance in High-quality content that delivers a crisp and clear message for the intended audience. Users are looking for content that they believe has importance in solving their problems.
People want to consume quality content by the means of information that they can find on the Internet. Content must be well researched and should follow a certain structure that the audiences find enchanting. It also must be easy to read as well as navigate.
What people want is educational content delivered to them in the form of blog posts, videos, podcasts, infographics and more.
Users demand excellent digital experiences:
No matter how good your content is, it is no good, if your web page does not load quickly and easily on the internet. Studies show that users discard or leave a website that does not load within 3 seconds.
So it is imperative that you first optimize your website in order to enable it to load fast on a mobile device using a mobile connection.
Even a one-second delay in loading the website could mean a greater loss for your business.
Once you have improved your page speed, you should now focus on providing good user experience. Navigation should be easy to follow and understand.
These are the trends that are surely going to change the way users browse the Internet and access information.