Things to keep in mind while designing an engaging website
In a survey that was taken for about 1000 people for creating the best website UI/UX, people were asked why did they mistrust websites. About 94% of them thought those website elements was the one to be blamed. Only 6% thought that the website content was to be blamed. This was the reason behind their mistrust. The survey also revealed the elements that people thought were the reason that deterred them off from the website. They thought that complicated website designs were the sole reason that created confusion among them.
Many of the people thought that constant ads and continuous popup advertisements made them think twice about the website’s genuineness. Some clarified that there were smaller prints on the website thus making it hard to read. Others thought that website design bored the people a lot and it lacked colors. Some other reasons were slow loading times and slow website intros were the main causes.
While a website developer wants to adopt a creative approach, there were some time tested rules that websites need to abide by. One of the main changes seen in today’s graphic design is that simplicity has become one of the most basic principles. Modern websites do not have any of the unwanted elements that further adds to the complexity and cluttering of website designs. In today’s world users have a better experience navigating websites and finding content that has dramatically improved over the years.
Here are some tips that you can find helpful in order to create a good engaging website for your people:
1. Keep the website design simple:
Your website designing must not be complicated. It needs to be kept simple. This means that your website users should get your brand message instantly by taking a short look at your website. If this does not happen then you need to remove unwanted clutter and ensure that the website is easily loadable. It should also be easy to navigate. Such a simple website can also be used on various platforms and on different devices.
2. Ensure the navigation is simple, quick and easy:
Your visitors should not waste any time trying to find the navigation buttons. If they spend more time trying to find the content that they need then you need to rethink your website’s navigation structure.
Do not overtry and get tempted to create some uniqueness out of your website just for the sake of it. The navigation buttons need to be easily visible to your users and you need to keep it standard that the users feel comfortable to use.
3. Make your call to action clear and simple:
Call to action buttons are the important and fundamental concept as they invite users to make a buying decision or provide a means for any other action you want to take. For example, there can easily be a call to action asking users to buy a product or sign up for your email newsletter service. Or it can be a simple request to donate for a cause. Design these buttons in a simple and such a way that they stand out from the rest of the design elements. For example, you can make the buttons pop up for your visitor who is reading your web pages. Also, you need to keep the text on the call to action simple, direct and short.
4. Keep the content in limit:
People will not like to visit your website if they have to go through a lot of textual content on it. They are looking for visual elements that help them to get educated on an issue. So it is essential that your website has a perfect mix of text and visual content on it.
Remember that there will also be ads as well as product displays on your website pages. But if it is not desired then you need to remove them. Keep visual as well as text elements only for a clutter-free website.
Recommended Read: The Importance of Quality Web Design in Digital Marketing Strategy
5. Make good use of the white space:
White space has been an important element for creating aesthetically pleasing and beautiful websites. An experienced designer allows a lot of white space to remain on the website. Because it increases the readability and makes there website eye-friendly. An intention behind this is to be able to increase text readability. White space is a good way to relieve eye strain when reading a website. With a lot of space left blank users are able to quickly scan through the website information to find what they are looking for. This also helps reduce the bounce rate for the website as well as retain the users.
6. Use colors wisely:
You need to make sure that your website has the right mix of colors that catches the eyes of the users. These colors need to be strategically picked to convey the brand’s message. There will be interface elements and important buttons on your website. You should pick contrasting colors to catch the user’s attention. Choosing the right color palette is very important.
7. Use clean fonts:
You should use a typeface that is clean and helps the user to read information. Such a font or the typeface should be visually balanced, eye-pleasing and unique. This helps immensely in making the website as readable as possible. Do your research to find out which fonts are trending and whether it matches your brand personality. Do not forget to find the fonts that your client is using in the business card design as well as other materials to maintain brand consistency.
8. Incorporate Images and Videos:
Another useful feature for creating an engaging website is that it needs a good mix of images and videos. These two elements are today most sought and preferred to keep the visitors engaged with your website. Both of them should complement each other. In many cases, we have noticed a 100% increase in the user’s engagement due to these elements.
9. Pay attention to Responsiveness:
Nowadays many internet users prefer to visit websites on their mobile phones or smartphones.
So you need to pay keen attention to making your website responsive. In other words, it needs to be displayed correctly and seamlessly for all the visual aspects of the website. Since a majority of web searches are made on a smartphone. Your mobile website design should be such that it makes it easy and convenient to search your business on the Internet
10. Talk in a friendly tone:
There are some websites that talk in a formal tone. This can be useful for technical concepts but it can be a deterrent for many other niches, so it is essential that your content talks in a user-friendly tone and voice. Write your webpages in such a conversational tone similar to that when you talk with your friends.
So we have talked about the main points that you need to keep in mind when designing a website and making it engaging with your audience. It is essential that your website be an engaging one in order to catch the reader’s attention and gain business profits out of it.