Project Name:

Nyota

Domain:

Marketing

Problem Statement:

An IT consulting and services company with a lean, agile team of 23 experts, aimed to build Nyota, a design tool tailored for the Indian market, similar to Canva but enriched with localized features like festival-specific templates and geo-targeted services to cater to diverse regional needs.

Challenges:

• Feature Localization: Incorporating Indian festivals, regional themes, and multilingual support.
  
• Geo-Targeted Enhancements: Building location-aware features for marketing and content customization.
• Scalable Product Architecture: Enabling rapid rollout of new creative services and feature sets.

Technology Stack:

• Back-End: Django REST Framework
  Infrastructure: API-based microservices, ready for front-end integration with design tools

Solution Design:

• Developed a RESTful backend with modular APIs to manage assets, templates, and user preferences.
• Integrated geo-location services to tailor templates and content based on user regions.
  Designed a festival calendar engine to dynamically display relevant designs and promotions.

Results:

• Faster time-to-market for a Canva-like platform with regionally targeted features.
  
• Improved user engagement through personalized content and culturally relevant templates.
• Scalable service framework ready to support future feature expansion and integrations.

Conclusion:

Nyota enabled the Lean tech consulting company to deliver a localized, scalable creative platform tailored for India’s diverse marketing landscape. With geo-aware services and cultural customization, the product positioned itself as a powerful alternative to global design tools.

We built India’s Canva alternative with Django. Need a custom django solution? Let’s create it together.