35% Faster Surveys: How We Upgraded a Market Research Platform with Node.js & Angular

35% Faster Surveys: How We Upgraded a Market Research Platform with Node.js & Angular

Problem Statement:

An insights-driven consultancy with a team of 200+ professionals aimed to enhance its survey platform by:

  • Fixing Functionalities: Resolve bugs and improve system efficiency.
  • Adding New Features:
    • Rating Questions & Emojis to increase engagement.
    • QR Scanning for seamless survey participation.
    • Single Authentication using Google Sign-In.
Challenges:
  1. Immature Codebase: Poorly optimized code leading to slow response times.
  2. Performance Bottlenecks: Memory inefficiency and unoptimized queries.
  3. Editor Optimization: Inconsistent survey editing interface
Technology Stack:
  • Front-End: Angular
  • Back-End: Node.js, Express.js
  • Database: MongoDB
  • UI/UX Design: Figma
  • Authentication: Google OAuth
  • Project Management: Jira
Solution Design:
  • UI/UX Enhancements: Improved survey interface to boost user experience.
  • Code Refactoring & Optimization: Enhanced code quality for better performance.
  • QR Scanning Integration: Enabled seamless survey participation.
    Google Single Authentication: Simplified login process for users.

Old vs. New System:

Feature Old System New System
Survey Editor Basic, slow Optimized, responsive
User Authentication Manual login Single sign-on (Google)
QR Scanning Absent Seamless integration
Rating & Emoji Support Not available Added for engagement
Code Efficiency Inefficient Optimized for speed
Memory Optimization Poor performance Enhanced response time
Results:

Better Memory Optimization: Improved system efficiency and faster response.
Enhanced User Experience: Increased survey engagement with emojis and ratings.
Seamless Authentication: Faster, secure access with Google Sign-In.
Higher Participation: QR integration increased survey reach.

Impact:
  • 35% faster response time
  • 40% increase in user participation
  • Higher user satisfaction with intuitive UI
Conclusion:

Nimap revamped the survey platform for an insights-driven consultancy using Node.js & Angular, optimizing code, enhancing UX, and integrating Google Sign-In & QR scanning. The result? 35% faster responses, 40% higher participation!

Revolutionize market research with faster, smarter surveys leveraging Nimap’s expertise in Node.js, Angular & UX design. Let’s innovate – talk to us!

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