In this article, we will address SEO copywriting as just copywriting, in other words, SEO Contentwriting vs SEO Copywriting.
Post summary:
- Differences between SEO content writing & copywriting(SEO Contentwriting vs SEO Copywriting)
- Types of SEO writing projects
- When and how to hire an SEO content writer
In simple words, both are just forms of writing, different results though
Both SEO content writing and copywriting are just words that describe the meaning and they are words on a web page, but they each serve a distinct and particular goal.
This distinction matters as it is going to bring different results or because it helps businesses determine which method they need to employ to achieve their desired results.
Combining the two can prove to be of not much use or be ineffective and will lead to lesser results. It’s should be considered that what are the differences so that businesses select the right writers for projects.
What’s the core or the major difference between SEO content writing and SEO copywriting? (SEO ContentWriting vs SEO Copywriting)
When you use SEO content writing, the central purpose is to increase organic traffic and provide value to users through search engines.
With copywriting and sales copy, in particular, the major or the primary end goal is to convert that traffic into leads and sales.
Aren’t both SEO content writing and copywriting capable of doing both?
Absolutely. But the difference is which method is the optimal way to achieve your business goals quicker.
Want more online sales for your products? Well, you won’t be able to use conversion copywriting in order to convince people to buy unless you have organic traffic reaching the site in the first place.
Therefore, consider the immediate end goal of for your business project, and then find a matching content or copywriter who can achieve those goals the fastest.
SEO content project types
SEO content writers are able to take on distinct types of content projects. These projects are those that usually have an end goal of increasing organic traffic. A secondary or the subsidiary aim will be to attract links to a website through effective backlinking, although this is harder than people think.
An SEO content writer would handle different projects that range from:
- SEO-friendly blog posts for a business
- SEO-friendly web pages for business website
- Local SEO content for businesses
- Conversion for pages
- PPC landing pages for sales conversion
- Link building content for a website
- Guest posts for SEO (anchor text)
- Contextual links
Particularly, every SEO content writer or content writing agency, like OneSEO.io, for example, is a bit different. Some choose to take on content writing projects such as for example general blog post writing (not-SEO), social media post writing, ad copy, ebooks, or even video script writing.
The vital point to remember is that if your direct goal is to generate organic traffic, you will specifically want and would need to hire an SEO content writer so you get professional SEO services for your business, bringing you the best results.
If your primary goal is not organic traffic, but how to convert that traffic into sales and leads for your business. Then you’ll want to find a sales SEO copywriter who’s a professional or an expert in conversion copywriting.
Also Read: 12 Content-Writing Secrets of Professional Writers
When to hire an SEO content writer
You use an SEO content writer when your business needs you to generate more organic traffic to a particular site. Traffic is generated through high-quality, error-free, proofread, grammatically correct, keyword-optimized and relevant topical content.
This is a writer that understands and implements both SEO and knows how to write content that’s compelling, informative as well as valuable to the reader. However, they may not necessarily know how to write converting or a landing copy (Many do).
SEO content performs a variety of goals, including:
- Increase a website’s keyword rankings
- Boost Click-Through-Rates (CTR) from SERPs
- Improve website navigation
- Attract high-authority backlinks
- Write in Google E-A-T
- Repurpose existing content
- Direct users to other pages within the website
- Advice about content cannibalization
- Optimize internal and external linking with existing content
- Convert unique visitors into subscribers, leads, buyers or customers
Thus, you would want to hire an SEO content writer to write and guide your website content – mainly, pillar pages, web pages and blog posts – if your primary goal is to increase rankings and organic traffic.
There are many other residual benefits when you hire a top SEO content writer.
Not over-optimising
SEO experts and professionals are more business-minded. They attempt to get the best of both worlds, often trying to optimise as well as correct the structure of their sales copy with a client’s target keywords.
If the primary or the main goal is to convert traffic, they will not do this. SEOs know those keywords will interrupt or disrupt the natural flow of a sales message.
Top SEOs content writers know that an audience may be using those terms to search. But the content rarely conveys the message that will trigger them to finally buy.
SEO writers know and are familiar with website structure.
They know how search engine crawlers work and how they can scan websites as well as the hierarchical importance they place on structured, organized web pages, complete with internal linking and external sources.
Top SEO content writers offer more than just plain old content writing per se; they are a website’s SEO analyst too.
How to find a top SEO content writer
One of your main goals would be to improve the SEO of your website. Therefore, the significant majority of the content you create will likely be content in the form of blog content or pillar pages webpages.
You need to find a writer who lives for SEO
If that is the case, you’ll need to find a content writer who thoroughly and professionally understands SEO and can write content that that arouses interest to your target audience.
Ask the writer if they have heard of conversion copywriting or know about it
Hang on; I need an SEO content writer, why should I ask this question also? Well, if a writer at least knows the basics of conversion copywriting, they can do their very best to at least make efforts for converting that organic traffic into subscribers, leads and customers.
They may not be a sales copywriter just similar to a professional writer would be. However, a conversion or a copywriter can still write content that converts better than 90% of the other keyword-stuffed crap that is present out there.
Ask for examples or case studies
If your primary goal is to increase organic traffic. You’ll need to find a conversion copywriter or writing agency who can provide examples and proven case studies that show that they know what they are doing.
Ask if they can provide or improve traffic (if their clients permit to share their data) or keyword ranking statistics, or even if conversion statistics that are available. There are tonnes of prominent writers out there, but not all of them know how to write to attract organic traffic.
Reach out to your network
One of the simplest as well as the easiest ways to find a trusted SEO content writer is to reach out to your network and ask others to refer someone to you.
Referrals can vouch for the writers’ expertise and writing portfolio, potentially saving you time as well as money versus hiring an unknown writer you find on an online website.
When you begin your search for an SEO content writer for your business, Be sure to know the differences, so you pick the best writer for the business.
