About the Client
Hayman Showroom is an international retailer and wholesaler specializing in Italian-designed and manufactured womenswear. Established in 2020, the company brings decades of expertise, representing brands from Hong Kong, Italy, and Copenhagen. With a focus on luxury fashion, Hayman Showroom aims to offer a personalized and seamless shopping experience to clients across global markets.
Business Impact
Hayman Showroom sought to deliver a consistently high-end, tailored customer experience across diverse markets, languages, and channels. By integrating AI-driven styling recommendations and multilingual virtual shopping agents, the retailer expanded its engagement capabilities, improved customer satisfaction, and increased conversions, all while preserving its brand identity.
The Results
| Metric | Before Nimap Infotech | After Implementation | Improvement |
| Customer engagement | Limited personalization, inconsistent experience across regions | AI-powered recommendations and multilingual support enhanced interactions | Significant increase in engagement and satisfaction |
| Conversion rate | Clients purchased items they searched for | Clients purchased items they hadn’t initially considered, based on recommendations | Noticeable uplift in cross-sell and upsell opportunities |
| Customer support accessibility | Restricted by language barriers and time zones | 24/7 multilingual virtual agents available on WhatsApp and WeChat | Expanded global reach and faster response time |
| Project delivery | – | Delivered on time with quick adaptation to new requirements | 100% on-time delivery |
| Customer feedback | General inquiries, limited personalization | Highly personalized, seamless shopping experience | Positive acclaim and repeat customer interest |
The Challenge
“Our customers expected a luxury, personalized experience, but delivering that consistently across different markets, languages, and channels was becoming more and more difficult.”
— Jessie Chung, General Manager, Hayman Showroom
The company needed a scalable solution that would meet high customer expectations while respecting the brand’s sophistication and global presence.
Our Approach
Nimap Infotech partnered with Hayman Showroom to deeply understand their brand, audience, and challenges. We crafted AI-driven solutions tailored specifically to the luxury fashion segment, ensuring recommendations felt curated and aligned with the brand’s aesthetics. Our team worked closely with the client throughout the development cycle, incorporating feedback and responding to evolving needs with agility and professionalism.
Why AI Technology?
AI offered the perfect blend of personalization and scalability. By leveraging machine learning algorithms, we enabled the fashion retailer to deliver recommendations that felt bespoke while also serving customers across various languages and regions. AI-powered agents not only facilitated real-time interactions but also preserved the elegance and tone of a luxury brand experience.
Key Initiatives
- Development of AI styling assistants that provided curated outfit recommendations.
- Integration of multilingual virtual shopping agents to support global customers.
- Implementation of conversational commerce through platforms like WhatsApp and WeChat.
- Continuous iteration based on customer behavior and feedback.
- Maintaining brand consistency across digital touchpoints.
The Solution
We delivered a robust AI solution that aligned with Hayman Showroom’s luxury fashion ethos while enhancing customer experience. The styling assistant offered outfit suggestions grounded in the brand’s collections and fashion trends. Multilingual agents allowed users from different regions to shop effortlessly in their native language. Integration with popular messaging platforms provided real-time assistance, encouraging impulse purchases and deeper engagement.
Features Delivered
- AI Styling Assistant: Personalized outfit recommendations tailored to the customer’s preferences and browsing history.
- Multilingual Support: Real-time assistance in multiple languages for customers across regions.
- Conversational Commerce: Enabled shopping through WhatsApp and WeChat, bridging communication gaps and enhancing convenience.
- Seamless Integration: Smooth interaction between AI systems and existing e-commerce platforms without disrupting the user experience.
- Adaptive Learning: Algorithms that refine suggestions based on customer interactions and preferences over time.
Client Testimonial
“They always deliver on time, are quick to adapt to last-minute requests, and consistently made us feel like we were working with a partner rather than a vendor. What stands out most is their ability to merge technology with the nuances of luxury fashion, something we hadn’t seen before. The solutions don’t just function well—they feel like a natural extension of the customer experience we’ve always wanted to provide.”
— Jessie Chung, General Manager, Hayman Showroom
Conclusion
Through the collaboration with Nimap Infotech, Hayman Showroom transformed its digital customer experience, delivering personalized, language-inclusive shopping interactions that increased customer satisfaction and conversion rates. The project exemplified how technology can be harmonized with luxury retail to build deeper relationships with customers, while also expanding reach and accessibility across markets.
