Problem
The client struggled with outdated systems for real-time election coverage in 13 regional languages, Hindi, and English. Their manual processes and reliance on Excel and a PHP-based backend led to:
- Data inconsistencies
- Delays in live updates
- Errors such as blank data appearing on live broadcasts
Solution
To address these challenges, we redesigned their election coverage system:
Eliminated Manual Work:
- Replaced Excel sheets with a custom Content Management System (CMS).
Upgraded Technology:
- Switched from PHP to Node.js for a faster, scalable backend.
- Migrated from Postgres to MongoDB for better handling of dynamic data.
Streamlined Data Flow:
- Built a new pipeline for accurate and real-time updates.
Improved User Experience:
- Updated the front-end to Next.js for better responsiveness.
Changes at a Glance
| Old System | New System |
| Excel for data entry | Custom CMS |
| PHP backend | Node.js backend |
| Postgres database | MongoDB database |
| Outdated front-end | Next.js front-end |
Challenges & Solutions
| Challenge | Solution |
| Frequent data errors in legacy systems | Replaced Excel and PHP scripts with a modern CMS and tech stack |
| Maintaining live updates during transitions | Gradual implementation with rigorous testing and parallel systems |
Results/Outcome
The new system significantly improved the client’s election coverage capabilities by:
- Real-time Updates: Reduced data update latency by 50%, ensuring faster and more accurate reporting.
- Error Reduction: Decreased instances of data inconsistencies by over 90%, providing reliable information during live broadcasts.
- Efficiency Gains: Streamlined workflows saved approximately 20 hours of manual effort daily during peak election periods.
- Scalability: Enabled the system to handle 40% higher traffic during election coverage without performance issues.
- User Engagement: The client reported that enhanced viewer experience led to a 25% increase in audience satisfaction metrics.
The solution’s success led to its adoption across all election-related operations within the client’s network, enhancing their overall efficiency and reliability during high-stakes events.
