Problem Statement:
A Premier Global Market Intelligence Company aimed to develop a survey platform from scratch to:
- Set up predefined survey questions to enhance data optimization.
- Leverage QR technology to boost participation.
- Target small and medium-sized businesses (SMBs) efficiently.
Challenges:
- Memory Optimization: Required better handling of large datasets.
- UI/UX Modernization: Improve user experience for survey participants.
- Target Audience Engagement: Effectively engage SMBs through QR-based participation.
Technology Stack:
- Front-End: React.js, Tailwind CSS
- Back-End: Node.js, Express.js
- Database: MongoDB
- UI/UX Design: Figma
- QR Integration: Custom API integration
- Project Management: Jira
Solution Design:
- UI/UX Revamp: Enhanced survey experience using Figma-based modern designs.
- QR Integration: Enabled seamless participation through QR codes.
- Predefined Question Setup: Structured questions for better survey optimization.
Old vs. New System:
| Feature | Old System | New System |
| Survey Setup | Manual, basic | Predefined, optimized |
| User Engagement | Limited | QR-enabled participation |
| UI/UX | Outdated | Modern, Figma-based |
| Memory Optimization | Basic, inefficient | Enhanced, faster |
| Targeting SMBs | Generic approach | Focused targeting |
Results:
Better Memory Optimization: Improved system efficiency and faster data handling.
Enhanced User Experience: Increased survey participation through intuitive UI.
Higher SMB Engagement: Better targeting and participation via QR codes.
Impact:
- 40% faster data processing
- Increased participation by 35%
- Higher retention and better insights for SMBs
Conclusion:
From Outdated to Optimized – Nimap revamped a Renowned Market Intelligence Provider’s system into a cutting-edge platform, improving participation and streamlining data collection.
Ready to transform your digital experience! With React.js, Node.js, Custom APIs and Figma we create high-performing platforms. Let’s discuss your project today!
