About the Client
W Conran Design is a strategic design consultancy based in Paris, France. With a legacy of creative excellence, the firm provides strategic and creative guidance to brands looking to stay culturally relevant and innovative.
Business Impact
- Enabled near real-time cultural insight mining
- Improved strategic client presentations with grounded data
- Enhanced confidence in pitching bold, sustainability-led design concepts
- Transformed the way audience segmentation is approached internally
The Results
| Metric | Before | After Implementation | Improvement |
| Time to extract cultural insights | 2–3 weeks manual research | Instantaneous, AI-driven | >90% time reduction |
| Client confidence in insights | Moderate (anecdotal-based) | High (data-backed) | Strategic reliability improved |
| Depth of audience segmentation | Basic demographic cuts | Psychographic & sentiment-rich views | Enhanced targeting precision |
| Internal ideation turnaround | Delayed due to research bottlenecks | Rapid, insight-driven concepts | Accelerated creative workflows |
The Challenge
W Conran Design needed a scalable, intelligent system to analyze cultural signals and emerging social sentiment faster than traditional research methods could manage.
“We asked them to help us find a way to read cultural signals and social sentiment faster than we could ever do by hand.”
— Anais Guillemane Mootoosamy, Strategy Managing Director, W Conran Design
Our Approach
Nimap Infotech engaged with the client’s team early to deeply understand their creative workflow. Rather than pushing a generic AI model, we co-created a solution tailored to their operations—combining advanced natural language processing with cultural nuance detection.
The process involved:
- Collaborative scoping of goals and use cases
- Iterative development and client feedback loops
- Hands-on testing and onboarding support
Why AI?
AI was the ideal choice to synthesize data across disparate, fast-evolving sources such as:
- Social media platforms
- Niche cultural blogs
- Trend publications
The system’s ability to identify patterns and shifts in sentiment gave the client a competitive edge in surfacing insights that are both timely and grounded in real-world discourse.
Key Initiatives
- Designed and trained a custom AI engine for social and cultural data mining
- Integrated sentiment analysis and cultural trend tracking
- Embedded actionable insights into the client’s strategic process
The Solution
A tailor-made AI tool was developed to:
- Scan thousands of open-source data points
- Detect emerging patterns in consumer sentiment
- Convert raw data into narrative insights for internal and client use
This tool seamlessly aligned with W Conran Design’s creative rhythm, enabling them to quickly pivot strategies based on real-time cultural shifts.
Features Delivered
- Social sentiment analysis module
- Cultural trend detection algorithm
- Custom dashboards with exportable reports
- Integration with internal creative review processes
Client Testimonial
“If I had to pick what impressed me most, it would be how they blended hard tech with human understanding. So many AI firms focus only on data or engineering. Nimap Infotech felt different—they respected that for us, technology is a tool in service of creativity, not the other way around.”
Conclusion
The collaboration between W Conran Design and Nimap Infotech is a testament to what happens when AI is used to augment, not replace, human creativity. By fusing data intelligence with design strategy, we empowered the client to make faster, bolder, and more culturally relevant decisions.
