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When you ask a business marketer about what would you like most in the world. They are more likely to reply that “More Customers”. What will come mostly after customers are “More Traffic to their website”! There are many ways by which you can increase web traffic on your website, and we are going to have a look at the most popular techniques for them. These are several ways you can boost your website traffic.
Let’s have a look at the best techniques to gain online traffic.
This is one of the most obvious methods that you need to perform first. Paid search, and social media advertising, as well as display advertising, are one of the easiest and excellent ways to attract traffic and also an excellent path for attracting new visitors. Are you looking to just have more web traffic or are looking to increase conversions into customers also?
Adjust your paid strategies in order to suit your goals. Each of the paid channels has its own advantages and disadvantages. If you are hoping that more traffic will result in much more sales than the first thing you should do is to target high commercial keywords as a part of the paid search activities and strategies. Of course, the competition for these keywords can be much more fierce than normal search terms and also going to cost you. But in the long run, this pays off.
It is not going to be enough to just produce great content and hopes that people will find it. You also have to be proactive about it. One of the best ways, in order to get more traffic, is to promote your content on social media channels. Twitter is apt for short and snappy (tempting links). If you are a B2C company then you can also promote your products on Facebook, you may get great traction from image-heavy social websites such as Pinterest and Instagram.
Mix it Up
There does not exist any magic formula or portion for content marketing success. Despise of what some of you do believe. For this good reason, you should vary the length and format of your content to make it as appealing and presentable as possible for different kind of readers
Intersperse shorter, blog posts that are news-based, and long-form content such as skyscraper blog providing informative content, infographics as well as data-driven content are some content pieces that you need to play around with.
Write Irresistible Headlines
Headlines can be one of the most important parts of your content. Without using a compelling headline, even the most informative and complete blog post can go unread. You need to master the art of headline writing
Even the most upward of headline for Buzz Feed and Up worthy often write 20 different headlines before settling down on a headline. So carefully think about how compelling your headlines are and can be before you go ahead and publish it.
Do you think that SEO is dead? Think again. Optimizing your content for SEO is still a valuable practice that is still being followed today. This is a worthwhile practice. Are you making the most out of your image Alt text, your H₁ tags and meta descriptions, and quality content? Optimizing for On-Page SEO does not need to take much time. And it could help boost your online traffic.
Target Long-Tail Keywords
Do you have your high intent keyword as well as popular keyword bases covered? Then it is time to target long-tail keywords. Long-tail keywords form the base of most of the search queries and a majority of web searches, this means that you are not targeting as them as a part of your search strategy then you are missing out.
Start Guest Blogging
Before you can say it- no, true guest blogging is not dead. Despite what you have heard about. Securing a guest post on a reputable website can increase your web traffic to your website and help you to build your brand in the bargain.
But let me remind you that the standards for guest blogging have changed radically during the past 2 years and spammy tactics can easily result in stiff penalties. You should proceed with caution.
Invite others to guest blog on your website
Guest blogging has been a two-way street. You also need to post content on other’s websites as well as invite others to post content on your website. They are more likely to share and link to their guest article that you can bring new readers to your website. Just be sure that you post high quality and original content without any spammy links because Google is cracking down on low-quality guest blogging.
Internal linking is equally important as linking back to external sites and creating backlinks to your site. When creating and publishing content, be sure to keep an eye out for opportunities for creating internal links. This not only helps with performing SEO but also provides a user experience for the user- this is a cornerstone for increasing traffic on your website.
One of the most important features that can provide you an edge in Google ranking is that you need to have a website that is responsive. In other words, your website needs to be displayed correctly on multiple devices such as laptops, tablets, and smartphones.
With about 80% of web traffic coming from smartphones it is crucial that you have a website that can cater well to smart devices and display content properly. Ensure that your website is accessible to form a wide range of devices and is easily and comfortably viewable.
You may also like to know: What is a web app? How is it regular from other apps?
We have shared with you all the tips that you can use to boost your website’s traffic. If you’re looking to increase your website’s popularity then surely these tips can help you get a boost in organic rankings.
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