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SEO or Search Engine Optimization has been one of the most important strategies for companies to gain rankings in terms of website traffic. In fact, a recent study proves that 93% of any online activities start with search engines. How your organization is ranked depends on the position and search volume of your target keywords. This is also dependent on the domain authority of your organization’s website.

The rankings are also dependent on other SEO factors. However, Google and other search engines such as Yahoo and Bing have been making constant and incremental changes to their search algorithms in order to create a better experience for their users. That is the reason, it is important for small business owners, company professionals, and marketers to stay up to date on the latest updates in using SEO tricks if they want to rank higher in terms of SEO for their relevant search engines.

In this article, we will discuss the 8 most important SEO tips and tricks using which you can skyrocket your website rankings for any search engines.

Recommended Reading: Reasons Why You Should Outsource SEO Services

Load your website faster, make it swift:

Website speed is one of the main and important factors, yet it is one of the most overlooked SEO tricks that one can use to get a boost in the rankings. Google has been using website speed as an important SEO ranking factor since 2010. 90% of all users hate a website that would take more than 3 seconds to load, many-abandon the website without even looking at the website thereby causing a dip in the overall watch time for users of that website. This proves that the site speed is a critical element in not only getting search rankings but also in providing a better user experience as well.

There are a few different elements that you can contribute to your website’s speed. One of the most important factors are the images on your website. Try using a compression tool or plugin to compress your images for your website. You can compress your website images by up to 30 to 40%. Optimizing your image can have a much- needed and drastic effect in improving your website’s loading speed and reduce the load times to improve the overall search engine rankings. Here are some tips that you should use and follow:

Review page elements:

You should review the page elements on your website such that each page that you are using does not have any unnecessary elements that are increasing the load time of that particular page. This can add to the website load time.

Enabling browser caching: Using browser caching can make the website load faster for repeat visitors who come to your website more than once. This is done by storing the elements of your website in a cache or temporary storage.

Reduce Plugins: Another proven way to improve website load speed is to deactivate unnecessary plugins on your website and get rid of those plugins that are slowing your website down.

Use HTTPS for securing your website:

Another SEO trick that you can use is to secure your website and use HTTPs for the loading of your website pages. Google gives preference to the website who have HTTPS enabled for its website users and can also give a slight ranking advantage to your website in terms of your

SEO page ranks. HTTPs works together with SSL to provide information to web users in a much safer way that enables encryption and prevents eavesdropping. HTTPS provides a much safer and secure experience for your website visitors.

One more benefit of using HTTPS is that it provides more accurate data about referral traffic in the Google Analytics Interface. However, with an HTTPS website, the referring domain is visible thus making it easier to see where the web traffic is coming from.

Optimize for mobile users of your website:

Even though this particular feature is considered as a nice option to have, the fact remains that Google makes it more imperative for brands to have a website that serves pages to mobile users. From 2015 onward Google has prioritized and provided a boost to those websites who have a mobile-friendly page for their visitors. Therefore, it is important to have a Mobile Friendly page for your business since 57% of the overall traffic is coming from mobile users.

When you are building a mobile website for your business, please remember that there is a difference between how the keywords are ranked on the mobile version of the website compared to the desktop version. You should make sure that you have a responsive website that is capable to cater to all types of devices and makes the user experience seamless and more friendly.

Read More: SEO Vs SMO

Improve Traffic as well as Engagement Metrics:

There is plenty of evidence that proves and suggests that Google tends to reward websites that have a strong user engagement. When the question is about SEO, user engagement is often measured by the amount of time your user spends on an average on your website. The more time that the user spends on the website, the more the engagement will be for that user and will be able to find engaging content there.

Another factor is the bounce rate that affects the usability of the website. A website with a low bounce rate means that users stick on that website for a much longer amount of time and gets the best engagement possible.

Focus on the User Experience of the website:

User experience is an important part of both the SEO perspective and lead generation and conservation efforts. You want to make the experience of your website to be simple and easy to use as well as user-friendly so that the user finds it very easy to use your website. You need to make sure that the user moves forward in their buyer’s journey for a product or service. Google wants to make sure that they are providing the best quality search experience to users and hence they favour sites that provide a better user experience

Create Engaging and Valuable content for users:

Content marketing plays a vital role in helping your business move forward and improve your search rankings. You need to create content that provides value to your readers. Not only does the content allows you to target certain keywords as well as topics that your ideal buyers are searching for, but it is also able to provide a vital opportunity for you to connect with your readers as well as provide real value to them that can set you apart from your competition.

The key to providing engaging content is to do some market research on your target market and to find out which topics your readers care about the most. Your content should go beyond explaining your products and services, you need to discuss what benefits and pain problems your products can solve for the customer or consumers. You need to connect with your consumers at every point in the buying cycle. You will need to create content that explores the consumer’s challenges and concerns as well as communicates how your brand can provide value in their lives.

Strengthen your Social Media Presence:

This is one of the social media tricks that might sound wonderful marketing advice. Social Media plays an important role in the search optimization strategy. Your social media profile rank in the search engines. In fact, for many companies, their social media profiles will appear in the top search results for their search listings including the brand name. This means that your leads may be clicking on your social media pages to find out more information about your brand.

Another important thing that you should consider how links to your company’s content on social media can play an important role in boosting your search rankings. That is why it is so important for brands to share quality content on their social media pages. When others are able to link to this content on their own pages, these might help build authority for your content by showing the search engines that other users find your content valuable enough for sharing

Use Long-Tail Keywords in your SEO strategy:

Using long-tail keywords in your content will help you to get specific traffic for your niche categories that will help you to rank in search engine result pages for that keyword. Long-tail keywords are keywords that are longer and more specific than common or broad keywords often limited to one or two words. These are important to use in your SEO search strategy as this helps you to bring more specific traffic and qualify leads for your website.

You may also like to know more: 10 Most Popular link building technique for SEO

Conclusion:

So there you have it, the 8 essential SEO tricks that you can use to improve your rankings for any Search Engine Result Pages. These tips will help you to gain valuable customers for your business and help you to generate leads for your products and services.
If you’re looking for implementing SEO tips and SEO techniques or to outsource SEO services for your organization’s website then contact us at enquiry@nimapinfotech.com and let our professionals do the magic for your website.

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SEO is one of the most important tactics that organizations do to increase web traffic for their websites. There are many important aspects that you can do in order to increase quality traffic for its website. In this article, we are going to list down 10 important tactics that you can use for increasing web traffic.

1) Ask for getting Backlinks

This is the most ideal way in order to get started, especially if you are a beginner in this job. Think about all your friends, coworkers, colleagues, partners and clients who have a blog set up for themselves or have a website. All that you can do is just ask for a backlink to your website. You can ask for in-content links rather than links in the sidebar or footer. But you need to be careful and need to make sure that the backlink comes from the website that is related to your niche. This is extremely important. Otherwise, the backlink will not have any impact on your website’s rankings and can even be harmful to your website’s reputation.

2) You need to Build Relationships

For performing good link-building for your website, you need to build good relationships. You will get plenty of opportunities for building new contacts. You should always start from niche-related communities such as forums, blogs and social groups, for example, you can find many groups on facebook that are related to your niche.

You can make the first step by actively contributing with some interesting relevant comments as well as posts. You need to participate in these online communities that are focussed on your niche, you will not only be able to gain some good backlinks but you will also have access to the newest industry news and will also be able to connect to some interesting people that share your passion.

3) Provide a Testimonial

Testimonial link building is a win-win situation for all. Many businesses offer you a chance to say a few words about the experience of using their products. On one hand, this is a perfect method for building a customer’s trust. On the other hand, this is a time tested and a great opportunity for you to get a backlink and potential traffic from that website and it usually has a much higher and has an easy approval rate than your standard link request emails. Companies can usually get another testimonial to place on their website while you are able to get a new backlink.

You may like to know more: Things To Consider Before You Outsource SEO

4) You can start a blog

You should always refrain from creating one blog site with one blog post and a backlink to your website. This will not do any good to your site, rather it can harm it. If you want to create a blog you need to keep it alive by regularly posting relevant and high-quality content on your website. Keeping your blog alive is the most appropriate thing that you can do to increase your search rankings as well as a channel to get backlinks to your website.

Write blog posts on a regular basis. You should focus on your client’s needs. As time passes, it will most likely gain authority. You need to make sure that your content is relevant as well as useful and it should be well structured. This is the only way in order to ensure that your world will get linked to it again and again. That is how you should gain great backlinks, you need to earn them.

5) List your website in trustworthy directories

There are many online directories that do not provide any real value to Internet users and Google has excluded them from its search results. You do not want your website listed on such directories

But not all online directories are bad. A directory that not only provides you a chance to be listed on their website but also provides useful information to your customers is a directory that you need to be listed on.

Niche directories and directories that are attached to informative websites for a specific industry are a good choice and you should work on these directories. Having your business listed on such directories often makes it easier to get indexed in major search engines and also helps people find you online.

6) Write a good guest post

There are many websites that accept guest posts and blogs about your niche as well as publish your article. Before you publish your article somewhere, you need to make sure that:
Your website or blog is relevant to your topic

The article should not contain any promotional content rather should have value for the readers
You have to focus on quality content (interesting, well-written and professional)
You should remember that poor quality content can bring a bad reputation
It is most important that you build backlinks that can impact your website in search engine rankings for the respective search results.

7) Discover competitors common backlinks:

If you have done your competitor analysis thoroughly then you will notice that they have some backlinks in common which you do not have. If your competition has managed to get these backlinks, then you should also try and get these links too. All you need to do is analyze these backlinks and try to get them as well.

8) Get an indirect backlink from your competitor

It is quite common that some of the competitors link to the same websites. These websites usually have a big authority in your industry. In many cases, you will find that pages your competitors link to are authoritative websites in your niche.
A link from such a place will be helpful as the powerful link juice your website will be able to receive. But here is something else, if you manage to get backlinks here, your competitors will indirectly link to you.

9) Recover your dead backlinks

Sometimes you might find some broken links on your website. This can even be the case, if the location of your page changes or if the webmaster misspelled your link. In both, these cases will return a 404 error.
Such issues might commonly occur after a website was relaunched or migrated into some other You domain. should redirect these backlinks to some other pages. You should try and recover the link juice for these 404 pages to either new pages or some other pages on your website.

10) Turn your mentions into credible backlinks

This is probably one of the easiest ways to gain backlinks to your website. Somebody wrote something about you, they mentioned your brand or product but have not linked to your website. In situations like these, it is usually enough that you contact the webmaster and ask him to convert your mention into a backlink.

To know more: Reasons Why You Should Outsource SEO Services

Conclusion:

So now that you have known the most popular link building techniques that you can use for SEO purposes for your website. You need to implement these techniques that will help you to rank your website in the search engine results page. We hope that you have found this article useful and informative.

If you’re looking for any digital marketing services or outsource SEO services in Mumbai  for your website, then do contact us. We provide the most cost-effective methods for doing SEO for ranking your website, our professionals are highly experienced and are experts in their domains who will help you gain organic traffic for your website.

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If you’re owning a website you must have heard about the terms like SEO, SEM, SMM, and SMO. Online marketing is all about visibility and awareness. The more you are aware of the new trends and technologies, the more you’ll be visible to the customers.

SEO and SMO playing a huge role are two of the bigger concerns for webmasters and bloggers. To make people aware of your business you need your company to come up with good search engine results. Also, making the proper use of social media you should keep your brand and business name high on the trends.

SEO

SEO (Search Engine Result) is a technique used for making strategies to increase the number of visitors by obtaining a high-ranking placement in the search results pages of search engines.

Helping you increase the quality of your website, it is a great way to make your website user-friendly, faster and easier to navigate.

Following certain rules and regulations, it is considered as a complete framework as it contains many stages and sets of controls. However, in order to direct more traffic to the site to produce organic results of a search, webmaster and content producers have to follow all its rules and regulations. This is something that can be outsourced to a company that specialises in digital marketing. There are a lot of organisations out there, even if you are looking for a sydney seo agency, a quick google search will help you find one.

SMO

SMO (Social Media Optimization) was developed and designed to drive traffic to manage and grow the organization’s message and its online presence. Improving your SEO performance it helps you get traffic from both social site referrals and social sites.

It helps you increase the publicity and awareness of your product, brand or event using various social media types like social news, bookmarking sites, video sharing sites, blogging sites and social networking sites like Facebook, Twitter, Instagram, etc. Social media optimization generating the web traffic optimizes websites and its content to encourage more users to use and further share links to the websites across all social media and networking sites.

You may also like to know more: Reasons why you should outsource SEO services

Do SEO and SMO Help One Another?

SEO mainly works on improving the ranking of your website. It is able to drive visitors with the likes of Google. While SMO, on the other hand, focuses on driving traffic through social media platforms. Although both SEO and SMO works on different spheres but for some way or the other they do impact one another. No matter how differently they work the important thing about them is that in the end, they serve the same goal purpose – driving maximum traffic.

SEO vs SMO

Here’s a list of differences showing how SEO and SMO are different from one another –

Why We Need Both SEO and SMO

Even after sharing all the dissimilarities, to make your website powerful you need both SEO and SMO. To attract traffic, get higher rankings and make your website popular you need to merge and use both SEO and SMO with one another.

SEO even though taking time brings your website lasting success. While SMO, on the other hand, shows its success in a short span of time. Thus to make any website popular it is essential to have a blend of both SEO and SMO.
The content playing the major role is an important factor for both SEO and SMO. It is required by both to crawl the search engines and gain traffic to hold visitors on your pages. SMO helps you build a relationship with the customers allows you a platform to answer their queries on a personal level. SEO bringing more visibility in the search engines helps you gain effective traffic value.

Thus to grow your business and website and make it popular amongst customers you need to use both SEO and SMO techniques. It is the blend of both SEO and SMO that makes online marketing plan successful.

Read More: SEO vs SEM

Conclusion

If you’re looking for any kind of help with search engine optimization or social media optimization, contact us. We at Nimap Infotech (IT outsourcing and digital marketing company) have a huge team of digital marketers and developers. Outsource SEO services to make your website popular and your products powerful amongst customers. Our marketers having complete online marketing knowledge knows everything that requires to make a website successful.

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In everyone’s life after graduation, this phase comes where you need to decide your first company or business from which you want to start their career. And when it comes to the classic job-research it is obvious to you to look for big companies offering higher salaries.
On one hand, you have a high paying job level positions in big multi-storey buildings with a reputable brand name attached. While on the other hand there are these small startups just coming in the market. They come with ideas and products which are new and somewhere you even like and believe in their mission. But the thing which stops you moving with them is – risk, you aren’t sure if you’re ready to take those risks at the prime years of your career.

There is no doubt of not choosing the corporate job which offers you fixed hours of work. Whereas startups, on the other hand, comes with no fixed hours, it may ask you to work till late and may even cause you various overnights.
Corporate jobs fulfilling your ideal job location offers you good salaries to enjoy. While startups on another end, do not assure to provide good salaries and holidays especially at the beginning. In that, surely choosing the corporate jobs which offer multiple benefits would be the smart choice of anyone. But what people don’t discuss are the benefits offered by startups in the long run.

Choosing between the two completely depends on your choice of interest and where you want to move your career forward. Both MNC’s and startups are completely different ends of a scale. If you’re looking for a fixed structure of working with already formed teams following fixed work patterns then MNC would be the best choice.
However, if you’re thinking something off the track for yourself think of the startups. Maybe the corporates and MNC provides you the best training lessons but with startups, you’ll learn the real lessons of life and business. Giving you the chance to experiment with your creativity and thinking skills startups provides you the experience of managing real work in dynamic environments.
Providing you the mindset of a problem solver startups teaches you lessons of a career which are fruitful both now and later.

Let’s take a look at some advantages and key benefits of working with startups.

Engaged with more Responsibilities

Startups usually consist of small team members which mean you’re likely to handle more responsibilities. Startups expect you to handle and manage various things at one time. Other than just minding your own work it asks you involve into various other matters. Since startups are consists of some the team there is no other person to handle your work. Therefore, you cannot be absent on any random day you want.
With this, you learn to perform outside your job descriptions. Thus teaching you many new lessons it opens lots of opportunity gates for your career.

Recognition

Since you start performing various new things you start learning more about yourself. You start recognizing your talents and skills you were unaware of. Also, it highlights you about things you need to improve. Describing and showcasing your potential it increases a kind of encouragement within you.
Learning about yourself is the most difficult thing, it grows you internally. Having this courage and enlightenment later if you go anywhere else you will definitely do wonders with your work.
In startups, since it is only who is performing your tasks you get recognized for your success and performances. You learn about new things and get training directly from the founders and innovators.

You may also like to know: Artificial Intelligence on smartphones – why it’s important

Learn to be Patient

It prepares you for the worst ups and downs one can ever face. It teaches you to be more patient by making you internally strong. When you learn to make things good while experimenting your talent it teaches you to take life more positively.

Innovative

Startups need to take the hustle and move fast in order to establish their business name. Which asks for lots of overnights and responsibilities that need to be handled. You’re asked to get recognize showcasing newer designs and concepts. It requires innovative skills to deliver results that capture consumers interest while handling the pressure on grounds.

In addition, along with the perks and benefits Startups also comes with various risks and disadvantages –

Stability and Security
Risk of failure
Unhealthy work habits
Financial and emotional ups and downs
Lack of resources
More stress and tension
Reliability and Responsiveness

Read More: 11 Reasons Why Outsourcing Digital Marketing Is Effective

Conclusion

Before joining any company make sure you know all the pros and cons of working there. Ask yourself what you really want to do in your career and in joining that firm will it get any benefit. And if not, think of the necessary steps you need to take.
If your wishes end up taking you to corporate jobs there’s nothing wrong in it but if you’re ready to challenge the world with your passion then take the desired risk. In the end, you will reach somewhere good in your career. Therefore, the decision is all up to you.

However, if you are wanting to pursue your business into web or application developments and wanted to learn or hire developers for temporary project basis contact us. We at Nimap Infotech have all kinds of developers ready to serve you providing their best of experience.