With many changes that are taking place in the world of digital marketing, social media is something that is not to be ignored. It has evolved and is continuously proving itself to be the most viable and useful tool and channels that can be used for modern marketing methods.

But to effectively use social media, one has to learn and adapt to the tactics that suit for digital marketing promotions on social media. In order to help you to keep an eye on what things are there that need to be done for social media marketing in 2020, we have compiled this list of trends- these include both newer changes and continuing shifts in recent changes.

Social media channels such as Facebook and Twitter, or LinkedIn are no longer just the medium for social networks.  They have been able to transform themselves into avid marketing platforms that are capable of generating more traffic to your website as well as revenue for your product or service.

There are many brands that are not using social media networks to harness their full capacity. This has been in a poor business sense and it is after all social media that is the first place where people go to research a brand as well as interacting with it.

Here are 7 trends that you need to follow for social media:

1.  Video Content Will Dominate Social Feeds:

Video is such a content that is likely to be consumed on the go and people love to watch videos that help them in an educational or motivational way. If you ask us, then social media videos are something that has dominated and is likely to be used and consumed by all.

Here are some pointers that prove videos are the next best thing:

• 92% of users watch videos are likely to share it with others
• Social videos generate about 1200% shares than text or image-based content
• 72% of consumers would rather learn about a product or service by using a video
• Users spend about 88% more time on websites that have videos
• 54% of consumers want to see more video content from different brands.

From the above information, it is clear that video content is evidently the future. Brands that continue to not use videos to their fullest potential are making a huge mistake and they will find it difficult in order to catch up to their competitors if they do not adapt to it sooner or later.

2. Stories will take centre stage:

Social media stories are kind of stories that appear in the news feed, but this is the one that is visual rather than text heavy. This is the short clip format for stories that everyone is loving and finds useful to be used. Stories are such a format that is used to depict everyday events and happenings in the form of images that either move or are animated to please the eye. Instagram stories are the next thing that is happening and is the usual trend that is followed by everyone.

Here are some facts about the stories:

• Stories have proven to be growing 15 times faster than news feeds
• Both the creation as well as consumption has skyrocketed to 842% from the year 2016s
• 62% of people have become more interested in a brand or its product after viewing it in a story.

With stories are now being popular amongst the youth, 69% of millennials are using it to make purchases. Another great feature that is being used heavily is the ability to add polls and ask questions, that allows marketers to gain valuable insights from their audiences and build engagement through simple interactive content.

This kind of content will make it possible to open the stages to more genuine marketing that is able to resonate with wider audiences. In 2020 brands will be using stories much more often.

3. More companies will use influencer marketing:

Influencer marketing is another well-established way of marketing that brands are on the verge of adopting and following. About 63% of marketers plan to increase their stipulated budget for influencer marketing in 2020 because the ROI that is provided is that good. You get 520% returns for every dollar spent.

The reason that influencer marketing works so well is that consumers are wary of ads and untrusting of faceless brands. They place more trust in someone they know very well, even if the relationship is entirely online. In any case, consumers are known to give more weightage to reviews than they do to a brand.

The continued growth of influencer marketing is destined to be one of the biggest social media trends in 2020.

Recommended Read: Digital Marketing strategy for Retail Business

4. Augmented reality will go mainstream:

When the question is about the future technology used for marketing purposes, Augmented Reality or AR is the most advanced trend that is used right now. By 2022, the augmented and virtual reality market is expected to reach a market size of about 209.22 billion dollars, up from a mere 14.7 dollars in 2017. Pokemon Go, as well as Snapchat filters and lenses, are the most well-known examples of AR that is used in everyday lives. Augmented Reality allows you to transform the customer experience in a way never seen before- a truly interactive shopping experience.

AR opens the doors to vast opportunities for marketers and its capabilities are well known and can improve and eliminate the barriers to entry fall, so you can expect big strides for this technology in 2020.

5. Social Commerce will be massive:

The merging of social media, as well as e-commerce, will be going mainstream and it will be just a matter of time that it will be used in everyday technology. Giving consumers the opportunity to buy products without having to leave the social platform such as shoppable posts is a huge step forward in offering an overall better customer experience for Internet buyers. Instagram is leading the way with this.

Also Read: Pros and Cons of Instagram for Business

Conclusion:

This is evident that digital marketing will be taken by storm by social media. We have shared with you the best 5  Social Media Marketing Trends trends that are likely to be dominant for the promotion of brands by social media. If you are looking for social media marketing for your brand then you can contact us at enquiry@nimapinfotech.com. If you liked this blog then do check out our other blogs as well.

 Retail businesses are on the version of increasing and expanding growth. All thanks go to the different strategies that are being used to generate more business. There has been a boom in the increase of retail businesses, from small shop owners to large multinational retailers. All have experienced major growth all due to one major reason, that is the usage of digital marketing strategies for growth hacking and expansion. In this article, we are going to share with you the different retail digital marketing strategy that you can use for growing your retail business and increasing your sales numbers.

1. Social Media Strategy:

Every retailer should have an active social media presence, whether you are using an active strategy or not. Consumers and customers are found to constantly communicate with brands through social media. They review as well as recommend products, and they also advise for or against them, even complain about products. Indian retailers are found to leverage this space for many different objectives. These objectives can be to create awareness about new collections, to boost engagement by using different contests, as well as to generate customer testimonials.

It comes as no surprise that Facebook is the most preferred choice for the Retailer to boost customer engagement. This can be to create engagement through contests or to ensure consumers are able to locate the stores for manual visits or building preferences through testimonials, many different retailers are using Facebook for their many advantages that it offers.

Contests have seen to emerge as a strong hook for getting customers engaged. Whether it is through region-specific contests, or creating contests and content around trending topics, retailers are seen to use it for many purposes.

2. Email Marketing:

New age analytics have helped email marketing evolve from being a one-way communication tool to an interactive as well as an impactful one. Email marketing has been a major tool for gaining business and interacting with customers, solving their queries and doubts as well as promoting new products and services, getting feedback. Email marketing has evolved from static imagery to being an interactive information provider with different analytics that are involved. This means that we are able to decide what our next line of communication to the customers will be depending upon how customers respond to the emailer communication. It has become an essential sharing tool that provides an in-depth pre and post sharing analysis.

3. Influencer Marketing:

Influencer marketing has now started to resonate with retail business owners, be it for targeting online or in-store shoppers. In some different ways, influencer marketing is nothing but an advanced form of traditional word-of-mouth marketing from the people who have a social impact on the lives of different customers. These voices have become the trusted source for a friend at work or a person next door. The major and key differences are that retailers can now exercise some amount of control over what is being said that influences an increase in sales. By combining paid influencer content along with unpaid user-generated content retailers now have twice the opportunity to create a powerful platform to close sales and bag in more deals.

4. Shareable content as well as Gamification of content:

Shareable content has now been a benchmark of gaining success in content marketing and this is what every retailer aspires for. Every marketing head now acknowledges the fact that shareable content which is of good quality always helps to deliver value to its customers. In order to get it right, the industry now has been witnessing extensive experimentation with many different formats from blogs to video content and from listicles and infographics to even gamification of content.

Recommended Read: Online Advertising Trends For 2020

5. Data Analytics:

Industry reports suggest that the online customers who shop on a regular basis are going to cross the mark of 100 million by the end of this year. With so many different consumers that prefer shopping online, data analytics has now become the most critical element in order to predict consumer behavior. This is something that has provided a huge advantage in trying to attract and predict the shopping habits of different online customers. Data Analytics helps retailers gauge the popularity of different products and helps them to improve their offerings.

Conclusion:

It is concluded that a retail digital marketing strategy is indeed essential for small and medium retail business owners. Digital marketing can surely help retail business owners gain more sales for their businesses. If you want to know how digital marketing can help your business then do contact us at enquiry@nimapinfotech.com. If you enjoyed this article then do check out our other articles as well.

For any company that looks at increasing its sales revenue, the online world has always been a land of opportunity for them. It is essential that companies have a social media strategy on par these days. It is not okay to go forward with a meager budget and some vague list of goals.

The social media market has now been very saturated with many brands that try and reach out to customers. One in every 10 purchases that have been influenced by social media, you cannot afford to risk losing business by having a poor social media presence or none at all.

In this article, we are going to discuss with you how you can effectively use Social Media Marketing Strategies to spark and ignite your social media presence for your brand and increase your sales opportunities by multiple folds.

1. You should focus on your audience’s favorite platform:

There have been many platforms nowadays: Facebook, Youtube, Twitter, Instagram, Snapchat, Pinterest, and many more. There have been hundreds of online social platforms that you can choose from. So how you can use your time effectively to craft a social media strategy that works for you. The viable answer is no, you don’t.

The trick for all these platforms is that you need to find the platform that has the highest concentration of audience and then you use your content marketing strategy as well as targeted advertising for these channels. According to studies, it is rightly affirmed that it is better to use one or two best platforms that work best for your digital media strategies than to use five or six in the hope that it will work out.

2. You need to create a compelling identity:

You need to use social media feed such that it can identify your brand’s presence.

By constantly interacting with your audience and providing them with content to chew on, you will be able to increase your brand’s presence over time. You can use your social media feed simply as a place to humanize your business. You need to interact with your customers in a way that best fits your overall brand image. Start conversations, make jokes, share many breaking news stories that easily aligns with your set core values, and let your colours speak about you. Most of all do not be scared or intimidated to woo the wrong customers away.

3. Publish exceptional content:

Another Social Media Marketing Strategies is to publish exceptional content. Good e-commerce marketers should be concerned about producing good and quality content that manages to stand out in 2020. So what does exceptional content look like? For starters, it cannot be a highly targeted ad with a “Buy Now” call to action. This might get you a few sales numbers, but exceptional content is able to warrant a bookmark for a return visit or a share. Instead of ads or product pictures. Consider sharing more useful content like product demonstration videos, as well as gift ideas on Instagram.

4. Don’t Be Tool Crazy:

The number of tools that can be used to formulate digital marketing strategies has reached about 3500 in 2016 compared to 150 just 8 years ago.  It has now been important to manage your social media feed and use them for mentions but with more than 3500 marketing tools that are available now, all looking to grab your attention and competing to become your GO TO tool. It is easy to muddy up your website with too many tools. You need to be selective and stick to tools that improve your customer experience as well as your life.

 5. Retarget your Satisfied Customers

The best leads that you have are from those who have had a positive experience from using your products. Use your favorite CRM tool to analyze customer buying behavior. YOu can send them reminders about their interesting products. You can also retarget customers who left your store without buying any product. Use social media in order to tempt them back to your website with products that get them interested, to alert them about a product that they found useful goes on sale.

Recommended Read: Online Advertising Trends For 2020

6. Use messaging apps for providing great customer support:

If you are not using messaging apps like WhatsApp, WeChat, and Messenger, for your social media marketing then you are missing out on a big opportunity to connect with your customers in real-time. At the moment businesses are finding these apps very useful for providing 24/7 customer support. Messaging apps have been found to be prolific and are widely used today. Over 2 billion active users monthly and these numbers are consistently increasing. Soon messaging apps will become much more essential like electricity, needed for everything we do in our lives.

7. Get Familiarized with chatbots and AI:

Studies have proven that using chatbots to interact with customers has now become a favorite of all companies. Humans now prefer to interact with a chatbot in order to get their product issues solved. Chatbot also now have been highly efficient in helping out a customer who have problems with products or services.

How do you use AI depends on your business but you should not invest in them just for the sake of following a trend. Think of common needs that customers could have such as finding prices and comparing products and build a bot to serve these customers needs. Make sure that you build a bot that is backed up by solid customer research

8. Showcase your customers and employees on social media:

If your company is filled with employees who have a genuine interest and love your brand then employee social advocacy has now been a powerful piece of social proof. A bunch of enthusiastic employees who speak to customers and talking about your brand is a great form of maintaining connections. You should engage customers with your brand by posting their experiences with your products on social media. As this can serve as a powerful testimonial in promoting your brand and spreading awareness.

Also Read: Pros and Cons of Instagram for Business

Conclusion:

So there you have some of the Social Media Marketing Strategies. Indeed having a robust and determined social media plan always works to get sales for the company’s products and services. Using these techniques you can gain valuable sales for your products and services. If you liked our article then do check out our other blogs as well.

Instagram has been provided to give all the features that you need in order to market for your business. This is the sole reason why Instagram is one of the main popular platforms for marketing your business. In this article, we are going to list down all the advantages as well as disadvantages that Instagram has when it is used for marketing purposes.

Pros or Advantages of Instagram for business:

• Instagram is all about Photos:

Instagram has made it super easy to post photos and videos from your smartphone. Posts of images that the user posts on Instagram are going to remain on the platform forever unless the user deletes the post from his profile.

Not many companies would want to make their ads just by using photos.

• Instagram connects to your target audience well:

Instagram is proven to be one of the fastest-growing social networks. It has over 800 million monthly active users on its platform as well as over 40 billion shared photos,

It has a large number of active users and currently, its users are uploading about 95 million photos every day. The photos that are uploaded every day are getting about 4.2 billion likes per day.

The amount of audiences for facebook and instagram is almost the same hence there is a huge community of audiences who wants to see your ads.

• Instagram has a high rate of engagement: 

Instagram can provide you with high engagement rates due to its ever-growing number of active users. As a matter of fact, Instagram has the most engaged users compared to any other social media platform. This engagement rate is about 70% higher than Facebook, apart from this the follower growth rate is 9% higher than the follower growth on Twitter at about 0.11%

People are free to like, and comment just like anybody would on facebook. It is monitored and acknowledged by the team at facebook since instagram has been taken over by facebook.

• Instagram allows you to post your content easily:

Since Instagram is developed specially made for smartphones, you can post your content any time and from any place provided you have an Internet connection. You can also enable your Instagram posts to appear on your other social media accounts. In order to do this just link your social media account to Facebook, Twitter, or Tumblr account.

You can easily share your content and monitor it just like on other social media websites.

• Instagram provides a visual representation for your business:

Instagram is one of the best platforms for visual promotion for your brand or your business. That being said, you can post eye-catching photos of your products that can eventually increase your sales. People have been known to engage more in content pieces that have visual photos than plain texts. However, you should not just focus on providing good photos. Your Instagram post should also make use of the description field properly. And posts are known to drive more engagement when it comes to providing an interesting caption as well as a relevant hashtag.

Being able to provide stunning visuals representations for ads enables your audience to quickly connect with you and your product.

• Instagram enables you to respond more quickly:

If you are in the marketing group for your business, you have to be active in your category or niche. You need to make sure that you respond to your audience’s messages as well as their comments. Since Instagram is specially made for smartphones, you can respond to these messages and comments easily. People are more likely to trust your brand when you connect with them. It is important that you have a two-way connection between you and your target audience with your messages and comments. By doing so your audience is assured in trusting your services as well as your products.

As a business owner it has never been so easy to respond to your target audience and interact with them.

• Instagram can easily increase your reach:

The posts that you put on Instagram is going to remain on the platform forever unless you are not removing or deleting them. That is the reason why your old posts can provide you with engagement. However, you need to use hashtags carefully if you want this to happen.

All of your Instagram posts can help you to increase your reach. Just make sure that your posts are aimed as well as it is visible to your target audience. When used properly the hashtags can easily help you to increase your posts reach by multiple folds. You can use a lot more hashtags in your Instagram posts when compared to Twitter and still be free of any kind of penalties like that of twitter.

The amount of reach that you can leverage as a business is similar to the reach that you get on facebook. Tight monitoring is possible as well as your approach can be easily targeted for better results.

Recommended Read: How can PPC ads help to grow your business

Cons or Disadvantages of Instagram for Business:

 The main disadvantage that comes to mind is probably that Instagram is not a platform that just focuses on businesses. Usually, people use Instagram to pass time and connect with other people. There is only a small percentage of people or users who have the intention of buying something that they see on their news feed.

Instagram is a photo sharing website that serves to organize and share your photos which you want to share with your friends and people.

Using Instagram to market your services or products can lead to the following disadvantages:

• The biggest advantage can become a disadvantage:

The main advantage of using Instagram can also become its disadvantage: it relies heavily on images. That means you need to be very careful of the images that you post on Instagram. Because it will attract followers.

Poor images will cause people that follow you to skip your page in their feed and not read the messages in your description.

Instagram pictures need to be square in dimensions to be the most effective. Using nonsquare images will cause parts of the image to not appear perfectly in the people’s news feed. That means that your message or your branding can get sloppy because not all of the words may be shown.

The dimensions and size of the photos that can be put up on this platform is limited. There is not much that you can do about it when it comes to advertising in a limited amount of space.

• Not everyone is on the Instagram Platform:

This is one of the most obvious disadvantages of Instagram. Instagram is only available on iPhone and Android. And this further limits the users that you can leverage because if you need to target blackberry or Linux users, you cannot do this. This means you won’t be able to reach your target audience. That is why it is recommended to use other platforms to increase brand awareness. Facebook is now owned by Instagram, and its integrated marketing platform makes it easy to reach a larger audience.

It is known that every facebook use might have or not have an instagram account. So the amount of global audience that you can target is pretty limited in number.

• Limitations to your content:

On Instagram, you cannot explain further the product in your post. You are allowed to only upload the videos that are about 60 seconds long. Also, the ideal length of captions for Instagram is 138 to 150 characters. For any kind of advertisement, it is 125 characters.

If you plan on using multiple hashtags, it is advisable to use only 5 to 10 hashtags. Using too many hashtags can easily be the reason for your account to be banned.

Instagram ads are usually a perfect square in size. There is not much things that you can add to your ads or photos.

• Instagram posts do not support clickable links:

The ideal length for Instagram captions can be only 125 to 150 characters. It can feel that it is even more restrictive if you want your audience to click on a link and lead them to a landing page outside of Instagram. You cannot include links in your caption because they won’t be able to click on it. You should not leave a link to a website outside of Instagram expecting your audience to copy and paste it in their browsers. This is too much work for users who are using an app where they can only scroll through their news feed and double tap on a post that they like. So instead of a link, you need to think of a creative way to invite them in order to visit your website. You can also have the option to leave your website link in your personal profile’s bio section.

Also there is no clickable links that you can add in instagram ads.

• Advertising is more difficult:

It is more difficult in order to target local markets on Instagram when you compare it to Facebook or Twitter. Instagram has fewer options to narrow down your target audience. You are also forced to rely only on organic traffic. Large businesses can only afford to advertise on this platform. The average CPC on Instagram is $0.50 to $1.00

You may also read: Online Advertising Trends For 2020

Conclusion:

So now you know that every platform has its own advantages as well as disadvantages. You need to be careful when you choose a platform for your marketing purposes to meet your targeted marketing expectations. If you found this article useful then do check out our other articles as well.  You can Outsource Digital Marketing Service from Nimap Infotech to grow your business.

Have you ever wondered how popular companies do their marketing so tactfully? This is because they do not depend on only one vertical for efficient marketing. Of course, email marketing is one tactic that they use heavily. Email marketing is widely used by many companies today. Efficient email marketing can easily attract customers and intrigue them into buying your products and service offerings.

Choosing the right email marketing service and provide a huge boost to your email marketing campaign and also have a significant impact on the success of your email marketing campaigns.

In this blog article, we are going to discuss the popular email marketing tools that you need to use for 2020. Let’s begin:

Why do you need to choose the best email marketing service and its importance?

Email marketing has always been one of the most cost-effective tools for any small and medium businesses.

According to the Direct Marketing Association, email marketing has been witnessing an average 4300 percent return on investment(ROI) for the businesses conducted in the US.

The main reason why this is possible is that it is easy to manage and operate. Email marketing provides you full control and allows you to establish direct contact with your customers.

It is pivotal to understand that a lot of factors that depend on the success of your email marketing campaign solely depends on the email marketing software that you choose. These services are responsible for making sure that your emails actually get delivered and lands into the inbox of your customers.

If you are not careful with your email delivery services then you can easily end up paying a lot more money for fewer features and terrible email delivery rates, which can cause you to lose even more money.

What to look into a Good email marketing Tool?

A good email marketing tool will provide you an easy to use drag and drop interface for creating awesome email marketing content and allow you to create highly engaging newsletters.

These services will easily enable you to send bulk emails that are actually personalized and customized as well as targeted without doing a lot of work. This is known as marketing automation

Apart from this, your email marketing service must make it easy to manage and organize your contact list into groups and allow you to easily track and analyze the performance of your email marketing campaigns that you carry out.

Most importantly, a good email marketing service will highly ensure that your email marketing emails will not land into the spam folder of your customer’s inbox.

Let’s have a look at some of the most popular email marketing email service providers, and let’s compare them at how they stack up against each other.

1. Constant Contact:

Constant Contact is one of the largest as well as the fastest-growing email marketing service in the world. It is also the easiest to use as well as a beginner-friendly email marketing service. You can manage your contact list, email templates, the marketing calendar, and lots more features that are provided to you.

Each account provides you with easy tracking and reporting, built-in social media tools, free image library, list segmentation, Facebook ads, as well as Shopify integration for your e-commerce website. Constant contact also provides unmatched support with a live chat feature, phone calls, as well as a vast library of email resources. Constant Contact has a 60-day trial that is free, and after that, they provide services for as low as 20$ per month.

2. Drip:

Drip is a powerful email marketing platform for an e-commerce store, bloggers as well as digital marketers. They offer a wide range of tools in order to make marketing automation, sales funnel as well as personalization easy and efficient. They offer seamless integration for WordPress and WooCommerce. This allows you to easily add forms to your websites as well as allow you to capture more leads.

Drip is pricier compared to other email marketing services but it offers more advanced features that others do not offer. Drip offers a free account for upto 100 subscribers, after that their plans start from 49$ per month.

3. SendinBlue:

SendinBlue is an all-round SMS and email marketing software for businesses. They are one of the fastest email marketing services in Europe. It provides an easy to use platform with excellent and advanced tools to create beautiful and highly engaging emails. Their simple drag and drop tools are easy to use as well as perfect for beginners who do not have any experience in email marketing.

SendinBlue offers a free email marketing plan that allows you to send upto 300 emails per day, and all of these emails have branding. Include segmentation, Facebook Ads, chat feature and many more. Their paid plans start from 25$ per month.

You may also read: How can PPC ads help to grow your business

4. ConvertKit:

ConvertKit is a robust email marketing platform that can be used by professional bloggers, authors as well as marketers. It is very easy to use and provides powerful features. With ConvertKit you can be able to segment users to those who are interested and those who have already purchased your products. This helps you to increase conversions with automated emails that feel more personal and customized. This is called targeted email marketing.

Convertkit offers email-based support and provides an extensive knowledge base with great learning material. Convertkit offers a 14-day free trial and their premium plans start from 29$ per month. They also have a 30-day refund policy.

5. MailChimp:

MailChimp is another popular email marketing service providers in the world primarily because they provide a free forever email marketing service plan. Mailchimp comes with an easy email builder, autoresponders, segmenting contacts as well as groups and simple tracking for any kind of analytics.

You can easily integrate MailChimp with many platforms such as WordPress, Magento, Shopify, and many more platforms. Mailchimp offers a free plan for upto 2000 subscribers and you can send upto 12000 emails. Paid plans start from 10$ per month.

Conclusion:

 So we have listed down the top 5 email marketing tools that you can use in 2020. These email marketing tools provides you with a host of features that you can leverage and use to increase your customer base and market your product and services better. We hope you will use these best email marketing tools for your emailers and marketing campaigns. If you found this article useful then do check out our other articles as well

SEO has always been an important factor in ranking your website on Search Engine Result Pages. Proper SEO done will always help in boosting the ranks of your organization’s website thus helping you get more traffic and relevant value out of Internet Searches. Among 80% of all internet searches that come are generated from the clicked pages that rank at the highest number possible in SERP pages of search engines.

In this article, we will tell you the best SEO tools that you can use in 2020 for leveraging the power of the Internet and drive traffic to your website. These SEO tools are recommended by many digital marketing specialists who have a profound history for driving the right traffic to websites enabling it to rank higher in Search Engine Result Pages.

Let’s start with the list of tools:

1. AHREFs:

AHREFs is one of the highly recommended tools for SEO analysis and it comes only second to Google when it comes to being the largest website crawlers. Many SEO experts can’t get enough of the famous AHREFs site audit tool as it has proved itself to be the best Website Audit Tool that is around.

This tool is able to highlight which parts of your website require improvement in order to help your website get the best rankings possible from Search Engines. Looking from the competitor analysis perspective, you are easily able to use AHREFs in order to determine your competitor’s backlinks and use them for getting a starting point for your own brand.

You can easily use AHREFs to determine the niche as well as finding the most linked to content that is present within your niche. This tool is well known and famous in the SEO industry to find websites that have backlinked to your competitors but are not backlinked to your website.

AHREFs is famous to maintain the largest database of backlinks and it is proven to be instrumental in getting any website ranked.

2. Google Search Console:

Google Search Console is a freely available tool that is used to set up and configure your website’s indexing properties as well as to monitor your website’s presence in Google SERPs. This tool is offered freely to everyone and anyone with little knowledge can use it.

The only thing that you need to do is to add some code to your website or going through Google Analytics and submit your sitemap for indexing. You are able to control what gets indexed and how your entire website is represented with this account. As a prolific SEO checker tool, you can understand how Google and its users will view your website and allow you to optimize for better performance in Google Search Results.

3. SEMRush:

Marketing SEO tools such as SEMRush always tends to be a favorite in the SEO community. Experts love the fact that you can easily access your rankings as well as make changes to it and also discover newer ranking opportunities.

One of the excellent and most popular SEO features that this tool provides to users is the Domain VS Domain Analysis that allows you to easily compare your website with your competitors. If you are looking for a tool that allows you to easily generate analytics reports that can help you to better understand your websites search data, traffic as well as your competitors and you can also compare keywords and domains. This tool provides an on pages SEO checker that allows you to easily monitor your rankings as well as enables you to find recommendations on how you can improve your website’s performance.

4. KWFinder:

This is an SEO Keyword finder tool that allows you to find long-tail relevant keywords that have less competition and are much easier to rank for in terms of SEO. Experts are well known to use this tool to find the best keywords as well as run analysis reports on backlinks and SERPs.

This rank tracker tool helps you to easily find and determine your rank and track your improvement based on one key metric. If you’re not satisfied with the keywords, you can easily get a huge ton of keyword ideas that can help you to rank your website higher.

5. MOZ

SEO software MOZ has kept popping up as one of the best SEO tools that many experts recommend to use. There are many who rave about how Moz keeps itself up to date despite Google’s regular algorithm changes. The community that MOZ has been able to build itself over the years has proven to be very effective. The chat portal provided by MOZ always proves to given an insightful response to every question that is asked by its users.

Moz is a powerhouse. You can get many insights into how your website’s performance is and how you can improve it further. Moz also provides a free toolbar that you can download and use for free and this allows you to see your store’s metrics while you are browsing any page.

Recommended Blog: 9 SEO Trends for 2020 That You Need To Know

6. UberSuggest:

Ubersuggest is a tool that is developed by Niel Patel. This is a keyword finder tool that helps you to identify relevant and catchy keywords and also the search intent behind them by displaying the top ranking SERPs for them. You can find short as well as long-tail phrases, you can find the right terms that you can use for your website as well as get hundreds of suggestions from this free keyword tool.

This tool is great for both organic as well as paid search, this tool helps to determine whether a keyword is worth targeting and how competitive it is.

7. Answer the Public:

Free SEO tools like Answer the Public helps you to find topics that you can easily write about for your blog or e-commerce website. This tool is great for finding featured snippet opportunities.

You can use this free tool to find out and create content around keywords like fitness, yoga, running, Crossfit, exercise as well as the entire spectrum.

8. SpyFu:

SpyFu also has a free and a premium version. Using SpyFu you can easily view the number of times a keyword gets searched for each month while being able to easily determine the difficulty for ranking that particular keyword.

You can easily search for your competitors, or your own website in order to see how many organic keywords they have, how many monthly clicks that they get as well as who are their competitors are both paid and organic.

9. Woorank:

As a top SEO analysis tool, Woorank offers both premium as well as free services, in order to track and report on your marketing data. You can plug in your competitors as well as discover which keywords they are targeting so that you can overlap with theirs.

Try the reporting feature on how the keywords perform over time to really understand your industry and optimize for the users in the best possible way. It can be used to understand the things that are lacking for your website from both the technical and content perspective.

10. Majestic:

Majestic is one of the best marketing tools that you can use for SEO purposes according to experts. It provides countless new features like the Majestic Million which lets you see the rankings of top million websites.

The website explorer allows you to see the general overview of your online store as well as the number of backlinks you have. It also works as a keyword tool allowing you to find the best keywords that you can rank for while having features geared to site comparison and tracking your rank.

You may also read: Online Advertising Trends For 2020

Conclusion: So we have listed down the 10 best SEO tools that you need to use in 2020. We hope that you liked this article and have found it informative. These search engine optimization tools prove to be effective in many cases to boost your rankings forward and help gain internet traffic that is relevant to your niche.

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There has been fierce competition between companies to stay on top of Search Engine rankings. As this online competition continues to increase and new websites are being launched, it is high time to think about content strategy and investment in SEO. Websites must be able to meet specific requirements that are set by Search Engines such as Google, Bing, and Yahoo. This is where SEO strategy becomes very important for your business.

You must discover what SEO trends exist and keep them in mind so that you are able to update your website accordingly and ensure that more prospects and customers can find you in the search engine results.

So let’s dive into the Topmost 9 SEO trends in 2020:

Snippets will dominate for more search clicks:

Google has been evolving itself to deliver better user experience for search results by the use of featured snippets. Featured snippets have been usually appearing above the Number 1 spot, and this spot is commonly named as Position 0.

In order to take advantage of this feature as well as drive more clicks for your website, you need to be able to provide clear answers to commonly asked questions that are present on your website. Featured Snippets are mostly being evaluated and boosted to be present on the top depending upon their quality. You should not take this trend lightly as 54.68% of clicks have been originating from featured snippets. This proves that they drive more than half of the search engine clicks.

Featured snippets give a great opportunity for content creators because it provides you with the ability to generate more traffic even though you are not ranking on the top position.

Influencers should be leveraged and used for SEO:

People often are looking for information that they can trust, and they feel that it is from an authentic source, such as reviews. They often feel inundated and annoyed by ads.

This has lead to a rise in influencer marketing. People are much more likely for getting engaged with a respected as well as a well-known person than they will be from an ad. Digital marketers, as well as media companies, are looking forward to increasing their influencer marketing because it has produced excellent results.

Hiring or partnering with an influencer can easily help you to amplify your content reach as well as generate more traffic for your website. They can help you in order to build valuable backlinks. As you know that valuable backlinks are an important factor in ranking your website on search engines like Google.

If you invest in influencer marketing you will not only enable yourself to get a boost in rankings as well as increase your brand presence but also generate leads.

Secure websites are a high priority and a must:

User safety is yet another trend that is on the rise in the online world. It can be very important for the website user experience. If a user does not feel safe while visiting a website then it is very likely that they will leave. Or if they see a “Not Secure” warning then they may not proceed further. As a result of this, bounce rates could be affected, and the position of the page can be drastically reduced.

Therefore, it is important to enable the HTTPS protocol for your website. HTTPS provides a secure connection to your website and all the data transfer that occurs between the server and your browser could easily be encrypted and authenticated. According to Google, HTTPS helps to prevent tampering the communication between your website and the user’s browser.

It also provides a boost in the organic rankings for your website compared to non-secure websites.

Read More: Things To Consider Before You Outsource SEO Service

Websites Optimized for Voice search:

Before the existence of innovative smartphones, people have searched by plugging words into search engine boxes on their desktop computers. Keywords were born from this behavior. With the huge growth of mobile devices, voice search has now become a popular trend among mobile devices. These searches are not only done on phone but also done on voice assistants such as Amazon Echo, Samsung smart TV, Voice Pods. Knowing how to optimize your website for voice search can help you to generate more traffic if you can understand and implement conventional voice searches in your SEO strategy.

Voice searches affect SEO in a big way because it is all about asking questions via voice instead of entering search queries, these terms have become more conventional and targeted.

However, the search engine must do a lot of work when trying to extract relevant information from the user’s voice command thereby rendering the keywords not so important anymore.

The change is imminent considering that by the end of the year 2020 it is expected that more than 50% of all internet searched will be through user voices. Therefore, your content should adapt to this new trend and try to stand out in the current search engines.

Mobile UX will determine your Rankings:

A website that does not have its equivalent mobile version of the webpage may lose out on its users in the coming years as mobile web pages are a growing trend that will get even more popular in 2020. Especially more people are obtaining smartphones and more cell towers are being built with better connectivity.

Technology and how people are able to find information through their mobile devices is getting so advanced that it is now not enough just to have a mobile website. The interface has to be easy to read and be able to grab people’s attention and then have the ability to answer questions and keep users entertained.

Studies have shown that 4 out of 5 people conduct searched through their mobile devices, and searches on smartphones are 88% of all the traffic generated for the web.

It is the quality of the website and the UX that drives more users towards the website and this is an essential objective that has to be met by the design standards of the companies’ website.

You may also like to know: Why Outsource SEO Services In India?

Videos as a source of Information:

Just as voice search is becoming popular, there is a new trend that people prefer to consume content from videos more often instead of reading content through blogs or social websites. Studies from Google and other organizations have shown that about 6 out of 10 people would spend their time watching online videos instead of the television. It seems that YouTube has transformed into becoming the new TV

Many internet users, and younger, prefer to consume information more through online videos for academic purposes or just get entertained. That is why implementing online video should be on your radar for most businesses. A good quality video can attract many users and doesn’t put people to sleep.

But how does this affect SEO? In order to reach more people, you need to optimize it for search users. Use appropriate keywords in the description and title of your video which will guarantee you that the video reaches numerous audiences who are interested in that subject.

CTR and Dwell time have become important factors:

As people have become used to high internet speeds and information at their fingertips, Website and email click-through rates, as well as the dwell time, has become an important factor in determining the success of your SEO efforts.

Both these metrics have a place in determining how good your SEO efforts have been. The time that the average user spends on consuming your content will tell you how good your content is and if they are finding the information that they require.

We expect to see search engines place more importance on dwell times instead of clicks.

You may also like to know more: Importance Of Developing iOS Application For Your Business

High-Quality content is more important:

With the latest changes in the working of Google Algorithms, Search engines have now placed higher importance in High-quality content that delivers a crisp and clear message for the intended audience. Users are looking for content that they believe has importance in solving their problems.

People want to consume quality content by the means of information that they can find on the Internet. Content must be well researched and should follow a certain structure that the audiences find enchanting. It also must be easy to read as well as navigate.

What people want is educational content delivered to them in the form of blog posts, videos, podcasts, infographics and more.

Users demand excellent digital experiences:

No matter how good your content is, it is no good, if your web page does not load quickly and easily on the internet. Studies show that users discard or leave a website that does not load within 3 seconds.

So it is imperative that you first optimize your website in order to enable it to load fast on a mobile device using a mobile connection.

Even a one-second delay in loading the website could mean a greater loss for your business.
Once you have improved your page speed, you should now focus on providing good user experience. Navigation should be easy to follow and understand.

Conclusion:

These are the trends that are surely going to change the way users browse the Internet and access information.

If you’re looking for any kind of SEO service then do contact us with your requirements at enquiry@nimapinfotech.com