For any company that looks at increasing its sales revenue, the online world has always been a land of opportunity for them. It is essential that companies have a social media strategy on par these days. It is not okay to go forward with a meager budget and some vague list of goals.

The social media market has now been very saturated with many brands that try and reach out to customers. One in every 10 purchases that have been influenced by social media, you cannot afford to risk losing business by having a poor social media presence or none at all.

In this article, we are going to discuss with you how you can effectively use Social Media Marketing Strategies to spark and ignite your social media presence for your brand and increase your sales opportunities by multiple folds.

1. You should focus on your audience’s favorite platform:

There have been many platforms nowadays: Facebook, Youtube, Twitter, Instagram, Snapchat, Pinterest, and many more. There have been hundreds of online social platforms that you can choose from. So how you can use your time effectively to craft a social media strategy that works for you. The viable answer is no, you don’t.

The trick for all these platforms is that you need to find the platform that has the highest concentration of audience and then you use your content marketing strategy as well as targeted advertising for these channels. According to studies, it is rightly affirmed that it is better to use one or two best platforms that work best for your digital media strategies than to use five or six in the hope that it will work out.

2. You need to create a compelling identity:

You need to use social media feed such that it can identify your brand’s presence.

By constantly interacting with your audience and providing them with content to chew on, you will be able to increase your brand’s presence over time. You can use your social media feed simply as a place to humanize your business. You need to interact with your customers in a way that best fits your overall brand image. Start conversations, make jokes, share many breaking news stories that easily aligns with your set core values, and let your colours speak about you. Most of all do not be scared or intimidated to woo the wrong customers away.

3. Publish exceptional content:

Another Social Media Marketing Strategies is to publish exceptional content. Good e-commerce marketers should be concerned about producing good and quality content that manages to stand out in 2020. So what does exceptional content look like? For starters, it cannot be a highly targeted ad with a “Buy Now” call to action. This might get you a few sales numbers, but exceptional content is able to warrant a bookmark for a return visit or a share. Instead of ads or product pictures. Consider sharing more useful content like product demonstration videos, as well as gift ideas on Instagram.

4. Don’t Be Tool Crazy:

The number of tools that can be used to formulate digital marketing strategies has reached about 3500 in 2016 compared to 150 just 8 years ago.  It has now been important to manage your social media feed and use them for mentions but with more than 3500 marketing tools that are available now, all looking to grab your attention and competing to become your GO TO tool. It is easy to muddy up your website with too many tools. You need to be selective and stick to tools that improve your customer experience as well as your life.

 5. Retarget your Satisfied Customers

The best leads that you have are from those who have had a positive experience from using your products. Use your favorite CRM tool to analyze customer buying behavior. YOu can send them reminders about their interesting products. You can also retarget customers who left your store without buying any product. Use social media in order to tempt them back to your website with products that get them interested, to alert them about a product that they found useful goes on sale.

Recommended Read: Online Advertising Trends For 2020

6. Use messaging apps for providing great customer support:

If you are not using messaging apps like WhatsApp, WeChat, and Messenger, for your social media marketing then you are missing out on a big opportunity to connect with your customers in real-time. At the moment businesses are finding these apps very useful for providing 24/7 customer support. Messaging apps have been found to be prolific and are widely used today. Over 2 billion active users monthly and these numbers are consistently increasing. Soon messaging apps will become much more essential like electricity, needed for everything we do in our lives.

7. Get Familiarized with chatbots and AI:

Studies have proven that using chatbots to interact with customers has now become a favorite of all companies. Humans now prefer to interact with a chatbot in order to get their product issues solved. Chatbot also now have been highly efficient in helping out a customer who have problems with products or services.

How do you use AI depends on your business but you should not invest in them just for the sake of following a trend. Think of common needs that customers could have such as finding prices and comparing products and build a bot to serve these customers needs. Make sure that you build a bot that is backed up by solid customer research

8. Showcase your customers and employees on social media:

If your company is filled with employees who have a genuine interest and love your brand then employee social advocacy has now been a powerful piece of social proof. A bunch of enthusiastic employees who speak to customers and talking about your brand is a great form of maintaining connections. You should engage customers with your brand by posting their experiences with your products on social media. As this can serve as a powerful testimonial in promoting your brand and spreading awareness.

Also Read: Pros and Cons of Instagram for Business

Conclusion:

So there you have some of the Social Media Marketing Strategies. Indeed having a robust and determined social media plan always works to get sales for the company’s products and services. Using these techniques you can gain valuable sales for your products and services. If you liked our article then do check out our other blogs as well.

Instagram has been provided to give all the features that you need in order to market for your business. This is the sole reason why Instagram is one of the main popular platforms for marketing your business. In this article, we are going to list down all the advantages as well as disadvantages that Instagram has when it is used for marketing purposes.

Pros or Advantages of Instagram for business:

• Instagram is all about Photos:

Instagram has made it super easy to post photos and videos from your smartphone. Posts of images that the user posts on Instagram are going to remain on the platform forever unless the user deletes the post from his profile.

• Instagram connects to your target audience well:

Instagram is proven to be one of the fastest-growing social networks. It has over 800 million monthly active users on its platform as well as over 40 billion shared photos,

It has a large number of active users and currently, its users are uploading about 95 million photos every day. The photos that are uploaded every day are getting about 4.2 billion likes per day.

• Instagram has a high rate of engagement: 

Instagram can provide you with high engagement rates due to its ever-growing number of active users. As a matter of fact, Instagram has the most engaged users compared to any other social media platform. This engagement rate is about 70% higher than Facebook, apart from this the follower growth rate is 9% higher than the follower growth on Twitter at about 0.11%

• Instagram allows you to post your content easily:

Since Instagram is developed specially made for smartphones, you can post your content any time and from any place provided you have an Internet connection. You can also enable your Instagram posts to appear on your other social media accounts. In order to do this just link your social media account to Facebook, Twitter, or Tumblr account.

• Instagram provides a visual representation for your business:

Instagram is one of the best platforms for visual promotion for your brand or your business. That being said, you can post eye-catching photos of your products that can eventually increase your sales. People have been known to engage more in content pieces that have visual photos than plain texts. However, you should not just focus on providing good photos. Your Instagram post should also make use of the description field properly. And posts are known to drive more engagement when it comes to providing an interesting caption as well as a relevant hashtag.

• Instagram enables you to respond more quickly:

If you are in the marketing group for your business, you have to be active in your category or niche. You need to make sure that you respond to your audience’s messages as well as their comments. Since Instagram is specially made for smartphones, you can respond to these messages and comments easily. People are more likely to trust your brand when you connect with them. It is important that you have a two-way connection between you and your target audience with your messages and comments. By doing so your audience is assured in trusting your services as well as your products.

• Instagram can easily increase your reach:

The posts that you put on Instagram is going to remain on the platform forever unless you are not removing or deleting them. That is the reason why your old posts can provide you with engagement. However, you need to use hashtags carefully if you want this to happen.

All of your Instagram posts can help you to increase your reach. Just make sure that your posts are aimed as well as it is visible to your target audience. When used properly the hashtags can easily help you to increase your posts reach by multiple folds. You can use a lot more hashtags in your Instagram posts when compared to Twitter and still be free of any kind of penalties like that of twitter.

Recommended Read: How can PPC ads help to grow your business

Cons or Disadvantages of Instagram for Business:

 The main disadvantage that comes to mind is probably that Instagram is not a platform that just focuses on businesses. Usually, people use Instagram to pass time and connect with other people. There is only a small percentage of people or users who have the intention of buying something that they see on their news feed.

Using Instagram to market your services or products can lead to the following disadvantages:

• The biggest advantage can become a disadvantage:

The main advantage of using Instagram can also become its disadvantage: it relies heavily on images. That means you need to be very careful of the images that you post on Instagram. Because it will attract followers.

Poor images will cause people that follow you to skip your page in their feed and not read the messages in your description.

Instagram pictures need to be square in dimensions to be the most effective. Using nonsquare images will cause parts of the image to not appear perfectly in the people’s news feed. That means that your message or your branding can get sloppy because not all of the words may be shown.

• Not everyone is on the Instagram Platform:

This is one of the most obvious disadvantages of Instagram. Instagram is only available on iPhone and Android. And this further limits the users that you can leverage because if you need to target blackberry or Linux users, you cannot do this. This means you won’t be able to reach your target audience. That is why it is recommended to use other platforms to increase brand awareness. Facebook is now owned by Instagram, and its integrated marketing platform makes it easy to reach a larger audience.

• Limitations to your content:

On Instagram, you cannot explain further the product in your post. You are allowed to only upload the videos that are about 60 seconds long. Also, the ideal length of captions for Instagram is 138 to 150 characters. For any kind of advertisement, it is 125 characters.

If you plan on using multiple hashtags, it is advisable to use only 5 to 10 hashtags. Using too many hashtags can easily be the reason for your account to be banned.

• Instagram posts do not support clickable links:

The ideal length for Instagram captions can be only 125 to 150 characters. It can feel that it is even more restrictive if you want your audience to click on a link and lead them to a landing page outside of Instagram. You cannot include links in your caption because they won’t be able to click on it. You should not leave a link to a website outside of Instagram expecting your audience to copy and paste it in their browsers. This is too much work for users who are using an app where they can only scroll through their news feed and double tap on a post that they like. So instead of a link, you need to think of a creative way to invite them in order to visit your website. You can also have the option to leave your website link in your personal profile’s bio section.

• Advertising is more difficult:

It is more difficult in order to target local markets on Instagram when you compare it to Facebook or Twitter. Instagram has fewer options to narrow down your target audience. You are also forced to rely only on organic traffic. Large businesses can only afford to advertise on this platform. The average CPC on Instagram is $0.50 to $1.00

You may also read: Online Advertising Trends For 2020

Conclusion:

So now you know that every platform has its own advantages as well as disadvantages. You need to be careful when you choose a platform for your marketing purposes to meet your targeted marketing expectations. If you found this article useful then do check out our other articles as well.  You can Outsource Digital Marketing Service from Nimap Infotech to grow your business.

Have you ever wondered how popular companies do their marketing so tactfully? This is because they do not depend on only one vertical for efficient marketing. Of course, email marketing is one tactic that they use heavily. Email marketing is widely used by many companies today. Efficient email marketing can easily attract customers and intrigue them into buying your products and service offerings.

Choosing the right email marketing service and provide a huge boost to your email marketing campaign and also have a significant impact on the success of your email marketing campaigns.

In this blog article, we are going to discuss the popular email marketing tools that you need to use for 2020. Let’s begin:

Why do you need to choose the best email marketing service and its importance?

Email marketing has always been one of the most cost-effective tools for any small and medium businesses.

According to the Direct Marketing Association, email marketing has been witnessing an average 4300 percent return on investment(ROI) for the businesses conducted in the US.

The main reason why this is possible is that it is easy to manage and operate. Email marketing provides you full control and allows you to establish direct contact with your customers.

It is pivotal to understand that a lot of factors that depend on the success of your email marketing campaign solely depends on the email marketing software that you choose. These services are responsible for making sure that your emails actually get delivered and lands into the inbox of your customers.

If you are not careful with your email delivery services then you can easily end up paying a lot more money for fewer features and terrible email delivery rates, which can cause you to lose even more money.

What to look into a Good email marketing Tool?

A good email marketing tool will provide you an easy to use drag and drop interface for creating awesome email marketing content and allow you to create highly engaging newsletters.

These services will easily enable you to send bulk emails that are actually personalized and customized as well as targeted without doing a lot of work. This is known as marketing automation

Apart from this, your email marketing service must make it easy to manage and organize your contact list into groups and allow you to easily track and analyze the performance of your email marketing campaigns that you carry out.

Most importantly, a good email marketing service will highly ensure that your email marketing emails will not land into the spam folder of your customer’s inbox.

Let’s have a look at some of the most popular email marketing email service providers, and let’s compare them at how they stack up against each other.

1. Constant Contact:

Constant Contact is one of the largest as well as the fastest-growing email marketing service in the world. It is also the easiest to use as well as a beginner-friendly email marketing service. You can manage your contact list, email templates, the marketing calendar, and lots more features that are provided to you.

Each account provides you with easy tracking and reporting, built-in social media tools, free image library, list segmentation, Facebook ads, as well as Shopify integration for your e-commerce website. Constant contact also provides unmatched support with a live chat feature, phone calls, as well as a vast library of email resources. Constant Contact has a 60-day trial that is free, and after that, they provide services for as low as 20$ per month.

2. Drip:

Drip is a powerful email marketing platform for an e-commerce store, bloggers as well as digital marketers. They offer a wide range of tools in order to make marketing automation, sales funnel as well as personalization easy and efficient. They offer seamless integration for WordPress and WooCommerce. This allows you to easily add forms to your websites as well as allow you to capture more leads.

Drip is pricier compared to other email marketing services but it offers more advanced features that others do not offer. Drip offers a free account for upto 100 subscribers, after that their plans start from 49$ per month.

3. SendinBlue:

SendinBlue is an all-round SMS and email marketing software for businesses. They are one of the fastest email marketing services in Europe. It provides an easy to use platform with excellent and advanced tools to create beautiful and highly engaging emails. Their simple drag and drop tools are easy to use as well as perfect for beginners who do not have any experience in email marketing.

SendinBlue offers a free email marketing plan that allows you to send upto 300 emails per day, and all of these emails have branding. Include segmentation, Facebook Ads, chat feature and many more. Their paid plans start from 25$ per month.

You may also read: How can PPC ads help to grow your business

4. ConvertKit:

ConvertKit is a robust email marketing platform that can be used by professional bloggers, authors as well as marketers. It is very easy to use and provides powerful features. With ConvertKit you can be able to segment users to those who are interested and those who have already purchased your products. This helps you to increase conversions with automated emails that feel more personal and customized. This is called targeted email marketing.

Convertkit offers email-based support and provides an extensive knowledge base with great learning material. Convertkit offers a 14-day free trial and their premium plans start from 29$ per month. They also have a 30-day refund policy.

5. MailChimp:

MailChimp is another popular email marketing service providers in the world primarily because they provide a free forever email marketing service plan. Mailchimp comes with an easy email builder, autoresponders, segmenting contacts as well as groups and simple tracking for any kind of analytics.

You can easily integrate MailChimp with many platforms such as WordPress, Magento, Shopify, and many more platforms. Mailchimp offers a free plan for upto 2000 subscribers and you can send upto 12000 emails. Paid plans start from 10$ per month.

Conclusion:

 So we have listed down the top 5 email marketing tools that you can use in 2020. These email marketing tools provides you with a host of features that you can leverage and use to increase your customer base and market your product and services better. We hope you will use these best email marketing tools for your emailers and marketing campaigns. If you found this article useful then do check out our other articles as well

SEO has always been an important factor in ranking your website on Search Engine Result Pages. Proper SEO done will always help in boosting the ranks of your organization’s website thus helping you get more traffic and relevant value out of Internet Searches. Among 80% of all internet searches that come are generated from the clicked pages that rank at the highest number possible in SERP pages of search engines.

In this article, we will tell you the best SEO tools that you can use in 2020 for leveraging the power of the Internet and drive traffic to your website. These SEO tools are recommended by many digital marketing specialists who have a profound history for driving the right traffic to websites enabling it to rank higher in Search Engine Result Pages.

Let’s start with the list of tools:

1. AHREFs:

AHREFs is one of the highly recommended tools for SEO analysis and it comes only second to Google when it comes to being the largest website crawlers. Many SEO experts can’t get enough of the famous AHREFs site audit tool as it has proved itself to be the best Website Audit Tool that is around.

This tool is able to highlight which parts of your website require improvement in order to help your website get the best rankings possible from Search Engines. Looking from the competitor analysis perspective, you are easily able to use AHREFs in order to determine your competitor’s backlinks and use them for getting a starting point for your own brand.

You can easily use AHREFs to determine the niche as well as finding the most linked to content that is present within your niche. This tool is well known and famous in the SEO industry to find websites that have backlinked to your competitors but are not backlinked to your website.

AHREFs is famous to maintain the largest database of backlinks and it is proven to be instrumental in getting any website ranked.

2. Google Search Console:

Google Search Console is a freely available tool that is used to set up and configure your website’s indexing properties as well as to monitor your website’s presence in Google SERPs. This tool is offered freely to everyone and anyone with little knowledge can use it.

The only thing that you need to do is to add some code to your website or going through Google Analytics and submit your sitemap for indexing. You are able to control what gets indexed and how your entire website is represented with this account. As a prolific SEO checker tool, you can understand how Google and its users will view your website and allow you to optimize for better performance in Google Search Results.

3. SEMRush:

Marketing SEO tools such as SEMRush always tends to be a favorite in the SEO community. Experts love the fact that you can easily access your rankings as well as make changes to it and also discover newer ranking opportunities.

One of the excellent and most popular SEO features that this tool provides to users is the Domain VS Domain Analysis that allows you to easily compare your website with your competitors. If you are looking for a tool that allows you to easily generate analytics reports that can help you to better understand your websites search data, traffic as well as your competitors and you can also compare keywords and domains. This tool provides an on pages SEO checker that allows you to easily monitor your rankings as well as enables you to find recommendations on how you can improve your website’s performance.

4. KWFinder:

This is an SEO Keyword finder tool that allows you to find long-tail relevant keywords that have less competition and are much easier to rank for in terms of SEO. Experts are well known to use this tool to find the best keywords as well as run analysis reports on backlinks and SERPs.

This rank tracker tool helps you to easily find and determine your rank and track your improvement based on one key metric. If you’re not satisfied with the keywords, you can easily get a huge ton of keyword ideas that can help you to rank your website higher.

5. MOZ

SEO software MOZ has kept popping up as one of the best SEO tools that many experts recommend to use. There are many who rave about how Moz keeps itself up to date despite Google’s regular algorithm changes. The community that MOZ has been able to build itself over the years has proven to be very effective. The chat portal provided by MOZ always proves to given an insightful response to every question that is asked by its users.

Moz is a powerhouse. You can get many insights into how your website’s performance is and how you can improve it further. Moz also provides a free toolbar that you can download and use for free and this allows you to see your store’s metrics while you are browsing any page.

Recommended Blog: 9 SEO Trends for 2020 That You Need To Know

6. UberSuggest:

Ubersuggest is a tool that is developed by Niel Patel. This is a keyword finder tool that helps you to identify relevant and catchy keywords and also the search intent behind them by displaying the top ranking SERPs for them. You can find short as well as long-tail phrases, you can find the right terms that you can use for your website as well as get hundreds of suggestions from this free keyword tool.

This tool is great for both organic as well as paid search, this tool helps to determine whether a keyword is worth targeting and how competitive it is.

7. Answer the Public:

Free SEO tools like Answer the Public helps you to find topics that you can easily write about for your blog or e-commerce website. This tool is great for finding featured snippet opportunities.

You can use this free tool to find out and create content around keywords like fitness, yoga, running, Crossfit, exercise as well as the entire spectrum.

8. SpyFu:

SpyFu also has a free and a premium version. Using SpyFu you can easily view the number of times a keyword gets searched for each month while being able to easily determine the difficulty for ranking that particular keyword.

You can easily search for your competitors, or your own website in order to see how many organic keywords they have, how many monthly clicks that they get as well as who are their competitors are both paid and organic.

9. Woorank:

As a top SEO analysis tool, Woorank offers both premium as well as free services, in order to track and report on your marketing data. You can plug in your competitors as well as discover which keywords they are targeting so that you can overlap with theirs.

Try the reporting feature on how the keywords perform over time to really understand your industry and optimize for the users in the best possible way. It can be used to understand the things that are lacking for your website from both the technical and content perspective.

10. Majestic:

Majestic is one of the best marketing tools that you can use for SEO purposes according to experts. It provides countless new features like the Majestic Million which lets you see the rankings of top million websites.

The website explorer allows you to see the general overview of your online store as well as the number of backlinks you have. It also works as a keyword tool allowing you to find the best keywords that you can rank for while having features geared to site comparison and tracking your rank.

You may also read: Online Advertising Trends For 2020

Conclusion: So we have listed down the 10 best SEO tools that you need to use in 2020. We hope that you liked this article and have found it informative. These search engine optimization tools prove to be effective in many cases to boost your rankings forward and help gain internet traffic that is relevant to your niche.

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Your website will be the first contact point for many people coming to you for potential business and your brand. It always makes sense to put your best foot forward in order to impress potential customers and communicate what you’re all about using professional and user-friendly & quality web design

Web designing has always encompassed a lot of variables that include content, graphics, layout, search engine optimization, and conversion rate optimization. Even though quality web design is considered to be a critical element of your promotional efforts, many emerging businesses do forget that it is just a single part of an overall digital marketing plan.

Your business website should be consistent in the look and feel aspect as well as it should have a purpose with your other marketing efforts such as pay per click advertising

Key Components found in Effective Web Design

Using the help of careful consideration for all facets of any digital marketing plan, a solid and well-executed quality web designing plan will always work to serve as the heart of your marketing efforts and it will always have the power to help your company achieve its marketing goals.

Let us have a look at the various marketing components that a good web design can always help you with:

Great User Experience (UX):

If you prefer to use flashy videos and large images for your website that can slow down your website’s loading time, visitors will easily get frustrated and leave. Similarly, if your visitors cannot find what they are looking for quickly, your website’s navigation process needs to improve. Creating a user-friendly website and experience is important for attracting visitors who will keep coming back to you for quality content and design.

Consistent Branding:

It will always count to make a First Impression, How does your website present itself? How does it stack up? The look and feel of your website need to be consistent with all your other marketing materials such as white papers, product sheets, and so on. Is your brand able to communicate the right message for your business to your audience?

Read More: Understand the Importance of Web Application Maintenance

There are some things that you need to consider, these include:

Logo
Colors
Fonts
Types of images
Overall messaging

Search Engine Optimization (SEO) and content planning:

One of the main reasons that force companies to redesign their website is Search Engine Optimization, in order to make it search engine friendly. Having quality content that is not plagiarized and duplicated is the key to an effective search engine optimization strategy.

Duplicate content can kill your search engine rankings leading you to start from scratch. Having updated content that is fresh and unique for your company’s blog is one of the ways you can attract visitors to your company’s website. It help drive effective internet traffic to it as well as improve your search engine rankings.

Conversion Rate Optimization (CRO):

Conversion rate optimization means a certain percentage of your website’s visitors take a certain action such as purchasing a product or signing up for the newsletter or subscribe to your content. Effective web design can help you to improve the layout, text and online forms to improve your conversion rate as well as increase your product sales.

Advertising:

If you have launched any pay per click campaigns that leads your visitors to your website, you would know the importance of landing pages. The click from the ad to the landing page needs to be effective and seamless in order to take the desired action. The ad may often have a different look and feel compared to the website that can lead to a “disconnect” for the user or the visitor.

Your quality web designing plan should take into consideration the fullest and entire user experience right from start to finish.

Recommended Reading: Reasons Why You Should Outsource SEO Services

Conclusion:

Effective web design and web development in Mumbai that ties the various components of web development are going to be effective for your digital marketing strategy and plan. This helps to elevate the user experience and entice them to keep them coming back to you for more- this is a sign of a well-designed website.

If you’re looking for an effective & quality web designing strategy for your business then contact us at enquiry@nimapinfotech.com.