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If you’re owning a website you must have heard about the terms like SEO, SEM, SMM, and SMO. Online marketing is all about visibility and awareness. The more you are aware of the new trends and technologies, the more you’ll be visible to the customers.
SEO and SMO playing a huge role are two of the bigger concerns for webmasters and bloggers. To make people aware of your business you need your company to come up with good search engine results. Also, making the proper use of social media you should keep your brand and business name high on the trends.
SEO (Search Engine Result) is a technique used for making strategies to increase the number of visitors by obtaining a high-ranking placement in the search results pages of search engines.
Helping you increase the quality of your website, it is a great way to make your website user-friendly, faster and easier to navigate.
Following certain rules and regulations, it is considered as a complete framework as it contains many stages and sets of controls. However, in order to direct more traffic to the site to produce organic results of a search, webmaster and content producers have to follow all its rules and regulations. This is something that can be outsourced to a company that specialises in digital marketing. There are a lot of organisations out there, even if you are looking for a sydney seo agency, a quick google search will help you find one.
SMO (Social Media Optimization) was developed and designed to drive traffic to manage and grow the organization’s message and its online presence. Improving your SEO performance it helps you get traffic from both social site referrals and social sites.
It helps you increase the publicity and awareness of your product, brand or event using various social media types like social news, bookmarking sites, video sharing sites, blogging sites and social networking sites like Facebook, Twitter, Instagram, etc. Social media optimization generating the web traffic optimizes websites and its content to encourage more users to use and further share links to the websites across all social media and networking sites.
You may also like to know more: Reasons why you should outsource SEO services
Do SEO and SMO Help One Another?
SEO mainly works on improving the ranking of your website. It is able to drive visitors with the likes of Google. While SMO, on the other hand, focuses on driving traffic through social media platforms. Although both SEO and SMO works on different spheres but for some way or the other they do impact one another. No matter how differently they work the important thing about them is that in the end, they serve the same goal purpose – driving maximum traffic.
SEO vs SMO
Here’s a list of differences showing how SEO and SMO are different from one another –
|SEO helps users to drive the content.||SMO helps you drive content to the target audience.|
|Utilized on platforms such as Google, Bing, Yahoo, Ask, Baidu, DuckDuckGo, etc.||Utilized on platforms such as social news, RSS feeds, bookmarking sites, video and blogging sites, as well as social networking sites, like Facebook, Twitter, Google+, Tumblr, Pinterest, Instagram, Vine, etc.|
|The basic element needs to be focused on SEO is the site’s code and the proper use of keywords.||Basic element needs to be focused in SMO is presentation and description of service or product.|
|SEO is an on-site and off-site optimization strategy||SMO is only off-site optimization strategy.|
|In SEO search engine can block the site if the content is repetitive or same||SMO has no issue with the repetition of content.|
|In SEO keywords are given more importance||In SMO importance is given on content.|
|SEO takes time||SMO shows you an immediate result.|
|SEO is a single activity that improves your rankings.||SMO depends on others to increase the visibility of your content.|
Why We Need Both SEO and SMO
Even after sharing all the dissimilarities, to make your website powerful you need both SEO and SMO. To attract traffic, get higher rankings and make your website popular you need to merge and use both SEO and SMO with one another.
SEO even though taking time brings your website lasting success. While SMO, on the other hand, shows its success in a short span of time. Thus to make any website popular it is essential to have a blend of both SEO and SMO.
The content playing the major role is an important factor for both SEO and SMO. It is required by both to crawl the search engines and gain traffic to hold visitors on your pages. SMO helps you build a relationship with the customers allows you a platform to answer their queries on a personal level. SEO bringing more visibility in the search engines helps you gain effective traffic value.
Thus to grow your business and website and make it popular amongst customers you need to use both SEO and SMO techniques. It is the blend of both SEO and SMO that makes online marketing plan successful.
Read More: SEO vs SEM
If you’re looking for any kind of help with search engine optimization or social media optimization, contact us. We at Nimap Infotech (IT outsourcing and digital marketing company) have a huge team of digital marketers and developers. Outsource SEO services to make your website popular and your products powerful amongst customers. Our marketers having complete online marketing knowledge knows everything that requires to make a website successful.