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If you’re owning a website you must have heard about the terms like SEO, SEM, SMM, and SMO. Online marketing is all about visibility and awareness. The more you are aware of the new trends and technologies, the more you’ll be visible to the customers.

SEO and SMO playing a huge role are two of the bigger concerns for webmasters and bloggers. To make people aware of your business you need your company to come up with good search engine results. Also, making the proper use of social media you should keep your brand and business name high on the trends.

SEO

SEO (Search Engine Result) is a technique used for making strategies to increase the number of visitors by obtaining a high-ranking placement in the search results pages of search engines.

Helping you increase the quality of your website, it is a great way to make your website user-friendly, faster and easier to navigate.

Following certain rules and regulations, it is considered as a complete framework as it contains many stages and sets of controls. However, in order to direct more traffic to the site to produce organic results of a search, webmaster and content producers have to follow all its rules and regulations.

SMO

SMO (Social Media Optimization) was developed and designed to drive traffic to manage and grow the organization’s message and its online presence. Improving your SEO performance it helps you get traffic from both social site referrals and social sites.

It helps you increase the publicity and awareness of your product, brand or event using various social media types like social news, bookmarking sites, video sharing sites, blogging sites and social networking sites like Facebook, Twitter, Instagram, etc. Social media optimization generating the web traffic optimizes websites and its content to encourage more users to use and further share links to the websites across all social media and networking sites.

You may also like to know more:  Reasons why you should outsource SEO services

Do SEO and SMO Help One Another?

SEO mainly works on improving the ranking of your website. It is able to drive visitors with the likes of Google. While SMO, on the other hand, focuses on driving traffic through social media platforms. Although both SEO and SMO works on different spheres but for some way or the other they do impact one another. No matter how differently they work the important thing about them is that in the end, they serve the same goal purpose – driving maximum traffic.

SEO vs SMO

Here’s a list of differences showing how SEO and SMO are different from one another –

Why We Need Both SEO and SMO

Even after sharing all the dissimilarities, to make your website powerful you need both SEO and SMO. To attract traffic, get higher rankings and make your website popular you need to merge and use both SEO and SMO with one another.
SEO even though taking time brings your website lasting success. While SMO, on the other hand, shows its success in a short span of time. Thus to make any website popular it is essential to have a blend of both SEO and SMO.
The content playing the major role is an important factor for both SEO and SMO. It is required by both to crawl the search engines and gain traffic to hold visitors on your pages. SMO helps you build a relationship with the customers allows you a platform to answer their queries on a personal level. SEO bringing more visibility in the search engines helps you gain effective traffic value.
Thus to grow your business and website and make it popular amongst customers you need to use both SEO and SMO techniques. It is the blend of both SEO and SMO that makes online marketing plan successful.

Read More: SEO vs SEM

Conclusion

If you’re looking for any kind of help with search engine optimization or social media optimization, contact us. We at Nimap Infotech (IT outsourcing and digital marketing company) have a huge team of digital marketers and developers. Outsource SEO services to make your website popular and your products powerful amongst customers. Our marketers having complete online marketing knowledge knows everything that requires to make a website successful.

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Business is an organization where people work together. A business can earn a profit for the product and services it offers. Customers today are always on the move and prefer using mobile applications for everything they need and this is the reason why mobile apps are so much important in the market. Mobile apps allow the customer to keep all the information they need on their fingerprints. And hence growing your business can bring many benefits. For improving your business you should set your goals clear, you should be specific, measurable, achievable, relevant, timely. Your business should expand, export, import, go online, raise more capital, innovate, improve customer service.

So, here’s a look at the top 11 benefits for a company that uses a mobile application for business development.

1) Increase Support-

Having a mobile application for your business allows you to be connected with your customer at a moment’s notice. Increased support will give customers a feeling of safety, and they will be more aware of the concern a company takes in making sure they know how to use a product or that they will be in safe hands if they have a problem with the product.

2)More Mobility-

Mobile apps mean more mobility for a business. Being able to be with your customers wherever they are is another method of creating a deeper connection. Also, a business that focuses on mobile can see a major increase in revenue if a purchase option is available at any time.

3) More Engagement-

Engagement is a fault-finding factor in the success and brand awareness of a modern company. Also, many of the customers will leap at the chance of a promotion or discount and are able to be engaged with these customers is an added benefit of using mobile app technology.

4) Promotion benefits-

Mobile Application gives businesses the power to send promotional offers or discount offers directly to all of their consumers.

6) Personalized Marketing-

Mobile apps can be used for designing a loyalty rewards program where customers will be provided coupons or reward points on the basis of the frequency of their purchases. The loyalty program facilitates repeat sales and helps in customer retention.

7) New Customer type-

Customers are always less doubtful of a business that has a mobile application available for download. Also, having a mobile app will allow you to increase your customer base.

You may also want to know: Basic difference in Web Development with Core PHP and PHP Frameworks

8) Acquire more customers-

Doubtfully, they would appreciate a useful and engaging mobile app for your company. If your app helps them in an effective way, or as per them it’s just amazing, they would even refer you to their friends and family which would in-turn lead to acquiring more customers.

9) Build and Maintain Loyalty-

An app is a great way to build and maintain loyalty to your business. The fact that you can offer a loyalty program on your app, which gives a customer to come back again and again, but an app can also improve your customer service as per the changing technology.

10) Boost Brand Recognition-

If your business app is designed well and works fine, then you should be the first business that customer thinks of when they want to buy something that you sell. This is because the increased visibility will constantly be reminding them that you exist. Just make sure that you have your app tested by a mobile app testing group or company before you launch it.

Read More: Artificial Intelligence on smartphones – why it’s important

11) Connect with busy customers-

Shopping online is a lot more convenient than going to a store, but there are still customers out there that don’t have the time to sit down at a computer and go through a website. However, these people almost always have their smartphones with them. This means that, if you had an app, they could buy from you when they are at a gym, watching television, or on a break at work.

Conclusion-

After attracting a new customer, urge them to download your app on their mobile devices. Create engagement by encouraging user review and interaction. Hence, these are some top 11 benefits for a company that uses a mobile application for business development. You may get in touch with Nimap Infotech which is a top leading app development company in Mumbai, to Hire mobile app developer. Then do contact us, or drop a message.

Why Content is King in Digital Marketing

“Content is king”, a famous quote written and published by Microsoft founder Bill Gates in the year 1996. Although the quote is not new but due to the increased focus on content marketing strategies it becomes exactly relevant.

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Before moving ahead with the importance of content in marketing let’s first define what do you mean by Content?

Content is a piece of information and experience or communication that helps people understand the concept for which it is shared. It directs users to reach the desired result which they were looking or searching for.

The digital marketing field is not new in the business but with the recent success, it is increasingly getting more popular day by day.

Content in Digital Marketing

Being the medium to deliver information and entertainment it ruled over numbers of industries. But with the rise of Internet definition of content became extremely wide.
As you can see today all the types of business industries success depend largely on its content. For all types of business, you need content to reach out to your customers.

Let’s take a basic and common living example of social media. Can you imagine Facebook, Instagram, and any of the other social media sites without content?

I don’t think you can, content being the heart of today’s marketing strategies plays an extremely important role to make your business website up. In order to bring more visitors to your website, you need to share your posts and blogs to different websites.

People today spend a large amount of time surfing social media and remains online on other websites. Where content playing the dominating role catches their attention to brands and products that are rolling.

Content being spinal of any business gives you the opportunity to communicate with your readers and customers. Spending most of the time being online on the internet they prefer doing all their activities online like reading, streaming, singing, bookings, etc.

What is Content Marketing

Content marketing is referred to the marketing of business or brand by sharing relevant and valuable content to attract a large amount of audience that helps you drive large sum of profitability. With the use of the right content, it helps you solve the issues of many prospective customers.

Content marketing is also known as strategic marketing focusses to retain and bring new potential customers to increase the growth and profitability of the business.

It is a kind of long term strategy that is applied to increase visibility, encourage backlinks for SEO and to generate and increase new customers. To understand the concept and idea for which the information is shared this strategy helps marketers build strong relationships with their targeted audience.

Importance of Content in Digital Marketing

Quality content helping you improve the conversion rate of your website not only builds trust to connect with your audience but also fuels your marketing techniques. Using this strategy you can promote your business website in numerous ways online. It allows you to connect your leads and customers.

Here’s a list of reasons why content is important for digital marketing

Educates Audience

Before making a purchase it is natural from the customer’s point of view to gather all the related information. You check the website of the brand, read its description to know how the product or service will be. You go through reviews and comments and educate yourself enough before you can come to any conclusion.

Content on the companies home page, it’s about page, related blogs and product pages are mainly considered as educational content. They provide all the related information about their products to educate their audience. It aims to teach the target audience about the business services and its offerings.

Therefore while designing any such content you have to think from the perspective of the users. While addressing the target audience try to focus on their problems and questions. It’s only then you’ll be able to answer and satisfy users by providing them correct educational content. Educational content should be helpful giving an appropriate solution to the customers.

Fuels SEO

Search engines are a go-to resource for just about any time someone has a question or concern. This means that optimizing your content to appear in relevant searches can help you attract new leads to your website. However, in order to fuel your Search Engine Optimization (SEO) strategy, you need to have strong content.

To make your website visible and appear in relevant searches you should use optimized content. And to charge SEO strategy you need strong quality content. Since SEO works after keywords and backlink you should create web pages with good quality content. If you have good quality content for your website that can engage customers it is easy to come up with good search ranking.

Social Media Strategies

Social media is the most used and important way to reach your customers. Today more than any website social media posts got the most viewers. Using the powerful tool you can easily start conversations with your audience and build a good relationship with them.

It provides you an easy medium to convince how your products and services are genuine and reliable. Thus, making your relationship with customers more strong it ultimately helps you increase your sales and business.

Benefits of Content Marketing

In order to survive and flourish your business in today’s fast-moving world, digital marketing services are very much important. In which concept of content marketing carries a vital role to rank your websites up.

Here’s a list of reasons informing the benefits of content marketing and how content is considered as the king of digital marketing.

Growing Website Traffic

Consistent delivery of quality content helps you increase visitors which helps you increase in the website traffic. Therefore, the more valuable and relevant content you’ll post the more traffic you will find for your website.
SEO

To rank your page to reach a good number of visitors you need to pay attention to keyword stuffing. With the practice of good quality content, it becomes much easier for Google to crawl your page and give better results than before.

Increased Leads

Customers after doing all the research plans to buy the product. By creating good quality educational content on your website you can influence more people. Above all, it is helping in bringing leads with good conversion rates.

Enhance Brand Image

Good content on your website forms a classic image of your services on customers. Some brands before even selling get a good reputation. Quality content helps you maintain your old business reputation.

Brand Authority

As you can see there’s so high competition you have in the market it takes really something unique and different to be on the top of everything. With the age of trends and digitalization, social media platforms provide you medium to easily convey and spread your brands and services.

OUTSOURCE CONTENT WRITER NOW!!!

Increased Sales

Good quality content helps you engage readers in your blogs and posts which easily benefits you with more conversions and sales leads. Thus improving your business it brings your business more growth and opportunities for success.
Improves customer relationships

For every business, it is important to keep good relations with your customers. Social media, in addition, provides you one such medium to be in constant touch with your customers. With good content, it is easy to address their requirements and respond to their feedback and reviews.

Conclusion

Content is and will always play an important and effective marketing tool in the business. No matter you choose videos, graphics or images content will be required everywhere. Therefore before you plan any marketing strategy or campaign make sure you think about the content you’ll going to require. Effective content attracts and helps you communicate with ideal customers that might be interested in your services to bring you more growth and success.

Therefore, if you’re into business and looking for a content writer to increase the effectivity of the business you’re at the right place. Contact us to hire talented and experienced content writer with good knowledge of keywords and SEO. we at Nimap Infotech have creative content writers to help you rank your website with good customer visibility.

In an age where brick-and-mortar stores are struggling to compete with online retail, eCommerce has become a major player in the market. Optimizing eCommerce sales should be at the forefront of any business’s to-do list, seeing as online sales are outpacing physical stores.

The online eCommerce environment has become incredibly crowded, with big digital retailers like Amazon taking up large shares of the market. However, by focusing on certain key aspects of your online store, you can build a more competitive business. Implementing five key concepts can help you in e-commerce optimization and boost your success in the online marketplace.

Loyalty Programs

• Loyalty programs are a simple and straightforward way to build brand engagement and boost online sales. By having site visitors sign up for a points or tier program, you can not only have a contact list of names and emails to reach out to with promotions and content but also derive other benefits.
• A set of purchases tied to user identity can be incredibly useful, giving you data to determine to buy patterns. A user logged in through a loyalty program can also provide data on which products they view and what they look at but decide not to buy. This sort of “ghost data” can help you see what products could be redesigned or repriced to increase the rate of closure.
• But the primary reason for starting a loyalty program is to drive more sales. By offering incentives like free shipping, percentages off, and even small bonus gifts, you can convince consumers to spend more and buy more frequently than they otherwise would. These loyalty program incentives more than pay for themselves in the increased revenue they lead to and are a must for any company looking to optimize eCommerce.

• User Experience

This one may seem obvious: make it as painless as possible to buy, and people are more likely to. As obvious as aiming for a good user experience should be, many businesses don’t consider all the factors in play and the magnitude of effects they can have. Not only does a good experience lead to more sales, but it can also be a way to set yourself apart from other eCommerce sites with similar products but a worse interface.

• Speed is a major issue, especially for mobile optimization and the modern attention span. Two extra seconds of loading time can lead to a 17% increase in people abandoning their online shopping carts. Many companies look to the technological trends powering online stores to help with the optimization their user experience.
• Make sure to test your website’s speed on both desktop and mobile browsers, and determine whether it’s worth it to pay for higher hosting speeds or a different platform. Ensuring a good user experience also comes down to offering options like quick guest checkout (with an option to create an account later), retaining a cart when the page is refreshed or accessed later, and simple and clean navigation around the site. Weigh the cost of improvements in all of these areas against the potential gains in sales, and you’ll see that it’s worth it to invest in user experience.

• Basket Abandonment

• To get a little more specific, basket abandonment is actually a key problem that, if solved, can boost your sales greatly.
• You’re much more likely to sell to a customer who’s already added to their cart but left, than to someone who’s just visiting your site. By using cookies and tracking, you can send targeted emails to people who have left an empty cart reminding them to check out. Another cart-related strategy to optimize your eCommerce returns is to have a constant push notification or reminder that the cart has items in it. This will leave the customer more invested and more likely to take the actual step of completing a purchase, which is the main goal.

• The Human Touch

You’re selling to real people; try using real people in your advertising. Good photos are crucial to selling your products online. Instead of simply including a picture of a shirt, accessory, etc, try hiring a real person to model the article for you.

• Promo models are not hard to find and will give your online marketplace a more personable experience.
• In 2019, the focus is on the consumer, not the product or the company. By including people in your messaging, consumers can see themselves in your product better and feel a closer connection to what you’re selling.
• Another option is using brand ambassadors to lead traffic to your eCommerce site. By partnering with people who have a large social media following, you can direct people straight to your platform with integrated social media purchasing links, bypassing the potential competition.

• Flash Sales

Lastly, a tried and true way to e-commerce optimization productivity is to utilize flash sales. Sending emails about sales that are limited time or only open to a certain number of people builds pressure to buy. You can also integrate sales into banners on your website itself. When people don’t have a timeline to buy something, they may keep putting it off and never get around to it.

• A flash sale can change that, offering a better deal that needs to be acted on immediately.
• Flash sales can take the form of dated sales, timers and countdowns, or even single-day sales.
• Use them to lead to a higher closure rate and to offload products that aren’t being purchased at their regular price.

FIND: REASON TO OUTSOURCE DIGITAL MARKETING SERVICES

Conclusion

• With eCommerce marketplaces surpassing physical stores at every turn, every business has to get good at digital.

• Online stores are no longer a bonus experience, they’re a mainstay.

• By utilizing loyalty programs effectively, you can both analyze more customer data and boost sales at the same time.

• Faster and more enjoyable user experience can help you beat out the competition, and a focus on fixing basket abandonment has been shown to be an incredibly effective way to increase revenue.

• Lastly, giving your site a human touch by using promo models and social media influencers, as well as putting pressure on consumers to buy using flash sales can contribute to eCommerce success.

• Of course, there are plenty of other factors to consider when trying to e-commerce optimization for the platform, but these five big ideas are the place to start.

• For more tips on eCommerce and other digital marketing topics, check out Nimap Infotech’s website and facebook page!

Progressive growth of your business is the only agenda any company runs with. However, the only way you can achieve it is keep looking for the opportunities. Never miss a chance to market and advertise your business. In order to maintain the leading marketing positions, you should always be ready with the new digital marketing strategies. Companies similar to Ram Digital Ltd should be able to provide some insight on digital marketing strategies outside of this article if you’re interested in learning more.

However, as business owners, you can plan, strategize, manage your payrolls, can also design your website and file its taxes. Still, there would arise the situations where your services will lack in specific areas. In those situations, you need experts who can do the best for your business.

To get it in simple terms if you need any medical help you approach doctor, for legal advice you visit lawyers, for handling accounts you go to accountants. One individual cannot encounter all the traits and thus have to approach professionals for making their task done.

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– How Much Outsourcing Software App Development Costs

With the revolution of digital marketing tricks and trends process of reaching to customers have become so much easier. Since traditional ways have lost all its effectiveness, online internet is the only medium left for your growth.

In order to increase the profitability of your business, you can choose the following two options – either hire the employees or services internally or else you can outsource them for a period of time. Choosing the best among the two is based on the work situation, type of business and the kind of results you want from your work.

To Know More About Outsourcing – How to successfully Outsource Software Development

Before hiring an employee or services on a permanent basis, let’s just take the benefits of outsourcing digital marketing.

More About Web Development – Benefits of Web Development For Business

Saves Your Time

Digital marketing service is something you cannot teach or learn in a few days. It’s a practice which should be preached. However, if you hire any member for handling or marketing your business you have to keep a continuous check on their work. Especially if you’re hiring any fresher you’ll have to invest your time for training and teaching the necessary actions to implement the right things for your business. However, all these actions consume a lot of your time.

While outsourcing a marketer who is already experienced brings much more benefits. Social media is something which is never on rest and runs 24/7. Therefore you should always look for a person who is well-trained and know how to handle things without taking much time. Experts are aware of the channels they should strategize and bring benefits.

Cost Effective

Cost is another major beneficial reason for choosing outsourcing digital marketing service. Hiring an employee for a period basis or project basis costs you much lesser than hiring staff on a permanent basis. For outsourced staff members, you don’t need to think about their salary, benefits, salary taxes or any other additional expenses.

You set fixed prices depending on the project and after its completion, you need to pay no extra expense to them. Also, with outsourced employees, there is no money spent on overtime. It solely depends on the completion of the project and nothing else. Thus, hiring in-house staff costs you more than hiring or outsourcing.

Works With Experts

Hiring or outsource marketing means you are working with employees who are specialized in a niche marketing area. In order to increase the graph of your productivity, you need skilled employees. It needs to cover everything you require like content, market research, analysis, graphics, designs, SEO, production, and all the other things.

With experts, you don’t need to worry about all these issues. It all becomes their need to think upon and how they get it done. Thus, when you outsource an employee you pay him or her based upon the result. They will do all the research and planning to increase your graph results by applying a successful strategy.

Keep Up with Trends

Google keeps changing its algorithms and so do other social networking sites. You should outsource digital marketing people who are well aware of what’s going around. Keeping yourself up with all the latest trends is one of the major steps for building your reach to the customers.

Lesser Risks Involved

It is your outsourced marketer’s job to return your investment you’ve put into your project. They know very well that if they’ll be unable to increase the search result volume their client will not pay them. Thus, they put their hundred percent knowledge of experience and do all the hard work to increase your productivity.

While in-house employees, on the other hand, knows at the end of the month their salary will get credit into their account. It gives them some leverage while performing their activities. Also, outsourced marketing employees are much experienced and know very well what they are doing.

They don’t perform any kind of experimentation with your business. Thus, you can easily say working with outsourced employees involves lesser risks as compared to working with in-house staff.

Learn From Others

With outsourcing staff, you get to learn about many different new things. By the time they work with your team members, they can tell and teach many new methods and ways of working. This makes each employee of your team more advanced than before.

Increasing their knowledge about work-related things makes them more efficient in working. With this, next time if you’ll not have any expert their shared knowledge can help you crack the situations.

Outsider Perspective

Sometimes as you are so much into your things you can’t actually see how it is appearing to users. Outsourcing marketing employees will give your business plans a new direction, they will show you the customer’s perspective. Also, they are the best people to know about making improvements in the things you are lacking.

Focus On Your Business

Outsourcing digital marketing service means you can focus more on the core activities of your business. They will make your head free from all other internal issues and you can focus on what you are good at. The only thing you need to make sure is to have complete trust over the person whom you are outsourcing.

Also, be sure to ask for live reports and results to get yourself updated. With all these, you’ll get complete rest over your long work schedules, allowing you to think upon and focus on the core things.

Latest Tools and Technologies

Working as digital marketers gives you access to all the latest tools and technologies. You can have access to all the special tools and software for making your work smoother and faster. Giving you optimum results it helps you achieve your goals more easily. You get to learn about new technologies and faster ways of completing your tasks.

Reporting and Analysis

While working as a digital marketer figuring out and generating the result is more difficult. You need to understand the growth from all the social networking sites. Daily reporting and analysis is a must for understanding if you are moving in the right direction. Therefore, it is a very importing step to analyze and make further improvements.

Guaranteed ROI

Being experts in their area of work they ensure that all the funds should invest in the right places. They make sure you get your desired results by focusing on their conversion.

Conclusion

Thus after reading all the outsourcing marketing benefits one thing you get sure about is that – your investment will never fail. With minimal risk amount, it ensures you complete benefit with increased ROI.

Increasing the productivity of your business, it makes you free from all the other aspects. Thus, outsourcing digital employees are much more beneficial than hiring anyone on a permanent basis. Since digital marketing is the new future of business if you are thinking of hiring any marketer for your products or services you can contact us.

We at Nimap Infotech have a complete digital marketing team. You can contact, consult and ask for our guidelines and suggestions to make your business research effective and improved.

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