Google BERT has been the latest and greatest update to the list of search algorithms that it has passed over the years in a view to improving customer search experience, for providing relevant information. With this algorithm, Google has been able to make major changes to its search algorithm since the release of Rankbrain that was done five years ago. The company said that the algorithm is going to impact about 1 in 10 search queries for showing relevant results that rank for the user’s search queries.

What is BERT?

BERT stands for Bidirectional Encoder Representations from Transformers. This is Google’s Answer for implementing Neural Network-based technique for Natural Language Processing (NLP) and pretraining it. The algorithm was designed using open source techniques. In short, BERT can help computers better understand the language like humans do.

When is BERT used?

According to Google, BERT helps to better understand the nuances and context of the words that are used for search queries and better match those queries with much more relevant search results. It is used for Featured snippets 

In an example to illustrate how BERT is efficient in understanding search context and search queries, the search term “2019 brazil traveler to the USA need a visa”, the word “to” has an important relationship with the other words in the search query and it is essential for constructing the meaning derived from the search query, Without BERT Google would interpret the search query as follows “US citizens traveling to Brazil”. Using BERT Google is able to better understand the nuance that the search query provides and know that the word “to” plays an important role here in constructing the meaning derived from the search phrase and will be able to provide much more relevant results for the search query.

In a different example, consider the following search query “do estheticians stand a lot at work”. Previously Google would match the term Stand-alone with the word stand that is used in the query. The Google Bert Algorithm understands that the word “stand” used in the query is related to the physical demands that the job has, and in such cases delivers a much more relevant and useful response.

Let’s take another example, Google can now understand the query in a similar fashion that humans would understand in order to show a much more relevant search for “Can you get medicine for someone pharmacy”.

Featured Snippet Example:

Here is one example that shows a much more relevant featured snippet for the user query “Parking on a hill with no curb”. Before BERT, this search term would easily confuse Google’s systems. We used to place a high amount of importance on the word “curb” and would ignore the word “no”, and we did not understand how important would the word no be for the search query. So we used to return results for the query “Parking on a hill with a curb”

RankBrain is still being used and will continue to do so

RankBrain was Google’s first implementation for Artificial Intelligence for understanding user’s search queries in 2015. It looks at both the query and the content of the web pages in Google’s index in order to better understand all the meanings that a word has. BERT is not going to replace RankBrain. This is an additional method for understanding queries as well as the content. As far as RankBrain is concerned, it will continue to be used for some queries. But when Google thinks that a particular query can be better understood by using BERT, Google will use BERT for it. In fact, a single query can easily use multiple methods including BERT or RankBrain or both for better understanding the query.

How So?

Google explained that there are going to be a lot of ways that it can understand what the language used in your query actually means, and how it can relate to your content on the web. For example, if the user misspells a word, Google’s spelling systems can help you to find the right word for what you need. BERT is another signal that Google will be using to better understand the language that the user uses for search queries. Depending on what the user searches for, any one or a combination of these signals can be used by Google to understand your search query and provide much more relevant results.

Can you optimize for BERT?

It is highly unlikely. Google tells that SEOs cannot be really optimized for RankBrain. But this means that Google is getting better at understanding natural language. You just need to focus your attention on writing quality content for readers. This is just Google’s effort to understand the user’s query and matching it for providing relevant results.

Also Read: 10 Most Popular link building technique for SEO

Conclusion:

Google expect you that you write content for readers and do your job better in providing quality for your readers and users, You do not need to worry much about getting your content ranked as it will obviously do so if you provide value for your users and readers.

Email marketing campaigns have come a long way since its inception in the early years.

In this article, we are going to discuss the types of email marketing campaigns that you can use for your email marketing purposes.

1. The welcome series email:

This type of email is sent when you gain a new subscriber for your marketing purposes. This is the first type of email that is sent to every new customer that joins you either through social media campaigns or through the signup link button that is available for your webpage or website. 

Imagine meeting new people or making new friends, when you meet your new colleague for the first time, what do you do? Introduce yourself, right? This is exactly what the welcome series emails are for.

Here are some examples for your welcome series email.

• Fulfillment as well as an introduction
• Inviting them to your social media channel
• Get to know them.

You can also ask them for their birthday. Do not forget to ask about their email preferences. You can ask them how did they find you, and where they found you.

If you take a long time to send a welcome series email, it may happen that they can forget their subscription to your services and this may lead them to add you to his or her spam list folder.

Here are 4 tips to craft your welcome email.

• Wow your customers with your exceptional introduction email
• Showcase your brand or product
• Say thanks
• Provide them with a little gift.

2. The standard promotional Campaign email

This can be one of the most important email marketing campaigns as well as the most common one, the one most familiar to you.

There are high chances that there must be one promotional campaign email right now in your email inbox or some more. These can be less strategic or systematic that you can likely to see.

These emails are a kind of a machine gun fire, that showing up in your inbox over and over again in a repeated fashion and does not change its layout. Instead of sending 10 different emails promoting your products, what about putting some thought in your campaign that is progressive in some way so that one email builds on the previous email and leads to the next.

Here are some things that can add life to your promotional email campaigns:

• Provoke emotion
• Add humor
• Leave them curious
• Give a free product
• Use color, images, and fonts that grab attention
• Provide free discount coupons

3. The seasonal campaign email:

After the promotional email campaign comes the seasonal email campaign.

These types of emails are sent to provide discounts and offers that run across seasonal holidays such as Valentine’s day or Christmas holiday emails. These types of email marketing campaigns can have a buildup before the main event and a follow up after- which means that they have several opportunities to send an email.

This period is important especially for retail, holiday sales account for 20% of all retail sales.

Here are some tips that you can consider when you plan your seasonal campaigns:

• Know the holidays in your own country that you are promoting
• Start early. You don’t want up your email to land with other competitors. Make sure you are the first one to land in their inbox
• Make sure the colors, as well as the theme, matches with the theme of the holiday
• Give them an exclusive discount that they cannot resist.
• Use urgency. One of the main email marketing works well is that they exist for a limited amount of time.

4. The Triggered email series:

Using automated marketing for email, you can have a user’s action trigger a series of emails.

It can happen that they clicked on a link in one of the emails in your promotional emails, put items in a cart, bought some items, responded to a survey, the behavior triggered the drip campaign that they entered in.

Recommended Read: Best Email Marketing Tools for Business

5. The post-purchase drip:

These types of emails are sent after the user or customer purchases a product. This is similar to a welcome email that assures them to get the best of the services that they deserve. Let’s take an example that I bought a new kitchen gadget. The savvy email marketer can use automated email marketing to send emails that reinforce your purchase decision to make the purchase and builds brand loyalty.

One email can provide tips on how to clean and take proper care of the product. The next can be some recipes that involve the use of the product and so on. From an emotional perspective it builds trust and delight with customers you are delivering value after you have made the sale.

These emails provide you with an opportunity to upsell and cross-sell.

6. The connect via social campaign:

The social campaign is one that is able to cross various channels from emails to social media and potentially to back again to email. This is an email marketing campaign that seeks to engage different people in their newsfeed. You have plenty of different options to choose from, from Facebook to Instagram

This email invites people to share their product experiences via social media and helps companies gain customers through social channels.

7. The NewsLetter:

This is a plain and simple campaign. In this campaign, companies send their monthly or weekly newsletter or digest. It is regular communication between you and your list- It is a smart email.

When you do your newsletter right, they are not any kind of sale pieces that your audience is likely to grow tired but rather emails that can do them a real type of service- keep them in the loop on product updates, update them or even just entertain them.

8. The Abandoned Cart series:

Abandoned cart emails can be a kind of email marketing campaign. Like many automated campaigns, these emails are triggered by a user’s actions, in this case adding an item in the shopping cart but not purchasing it. These campaigns trigger a discount that forces you to make a purchase such as discount offers that customers cannot resist.

Also Read: Advantages of digital advertising for small business

Conclusion:

We have listed down all the types of email marketing campaigns that are likely for you to come across. If you liked this article then do share this article with your friends and family. 

Instagram has been provided to give all the features that you need in order to market for your business. This is the sole reason why Instagram is one of the main popular platforms for marketing your business. In this article, we are going to list down all the advantages as well as disadvantages that Instagram has when it is used for marketing purposes.

Pros or Advantages of Instagram for business:

• Instagram is all about Photos:

Instagram has made it super easy to post photos and videos from your smartphone. Posts of images that the user posts on Instagram are going to remain on the platform forever unless the user deletes the post from his profile.

• Instagram connects to your target audience well:

Instagram is proven to be one of the fastest-growing social networks. It has over 800 million monthly active users on its platform as well as over 40 billion shared photos,

It has a large number of active users and currently, its users are uploading about 95 million photos every day. The photos that are uploaded every day are getting about 4.2 billion likes per day.

• Instagram has a high rate of engagement: 

Instagram can provide you with high engagement rates due to its ever-growing number of active users. As a matter of fact, Instagram has the most engaged users compared to any other social media platform. This engagement rate is about 70% higher than Facebook, apart from this the follower growth rate is 9% higher than the follower growth on Twitter at about 0.11%

• Instagram allows you to post your content easily:

Since Instagram is developed specially made for smartphones, you can post your content any time and from any place provided you have an Internet connection. You can also enable your Instagram posts to appear on your other social media accounts. In order to do this just link your social media account to Facebook, Twitter, or Tumblr account.

• Instagram provides a visual representation for your business:

Instagram is one of the best platforms for visual promotion for your brand or your business. That being said, you can post eye-catching photos of your products that can eventually increase your sales. People have been known to engage more in content pieces that have visual photos than plain texts. However, you should not just focus on providing good photos. Your Instagram post should also make use of the description field properly. And posts are known to drive more engagement when it comes to providing an interesting caption as well as a relevant hashtag.

• Instagram enables you to respond more quickly:

If you are in the marketing group for your business, you have to be active in your category or niche. You need to make sure that you respond to your audience’s messages as well as their comments. Since Instagram is specially made for smartphones, you can respond to these messages and comments easily. People are more likely to trust your brand when you connect with them. It is important that you have a two-way connection between you and your target audience with your messages and comments. By doing so your audience is assured in trusting your services as well as your products.

• Instagram can easily increase your reach:

The posts that you put on Instagram is going to remain on the platform forever unless you are not removing or deleting them. That is the reason why your old posts can provide you with engagement. However, you need to use hashtags carefully if you want this to happen.

All of your Instagram posts can help you to increase your reach. Just make sure that your posts are aimed as well as it is visible to your target audience. When used properly the hashtags can easily help you to increase your posts reach by multiple folds. You can use a lot more hashtags in your Instagram posts when compared to Twitter and still be free of any kind of penalties like that of twitter.

Recommended Read: How can PPC ads help to grow your business

Cons or Disadvantages of Instagram for Business:

 The main disadvantage that comes to mind is probably that Instagram is not a platform that just focuses on businesses. Usually, people use Instagram to pass time and connect with other people. There is only a small percentage of people or users who have the intention of buying something that they see on their news feed.

Using Instagram to market your services or products can lead to the following disadvantages:

• The biggest advantage can become a disadvantage:

The main advantage of using Instagram can also become its disadvantage: it relies heavily on images. That means you need to be very careful of the images that you post on Instagram. Because it will attract followers.

Poor images will cause people that follow you to skip your page in their feed and not read the messages in your description.

Instagram pictures need to be square in dimensions to be the most effective. Using nonsquare images will cause parts of the image to not appear perfectly in the people’s news feed. That means that your message or your branding can get sloppy because not all of the words may be shown.

• Not everyone is on the Instagram Platform:

This is one of the most obvious disadvantages of Instagram. Instagram is only available on iPhone and Android. And this further limits the users that you can leverage because if you need to target blackberry or Linux users, you cannot do this. This means you won’t be able to reach your target audience. That is why it is recommended to use other platforms to increase brand awareness. Facebook is now owned by Instagram, and its integrated marketing platform makes it easy to reach a larger audience.

• Limitations to your content:

On Instagram, you cannot explain further the product in your post. You are allowed to only upload the videos that are about 60 seconds long. Also, the ideal length of captions for Instagram is 138 to 150 characters. For any kind of advertisement, it is 125 characters.

If you plan on using multiple hashtags, it is advisable to use only 5 to 10 hashtags. Using too many hashtags can easily be the reason for your account to be banned.

• Instagram posts do not support clickable links:

The ideal length for Instagram captions can be only 125 to 150 characters. It can feel that it is even more restrictive if you want your audience to click on a link and lead them to a landing page outside of Instagram. You cannot include links in your caption because they won’t be able to click on it. You should not leave a link to a website outside of Instagram expecting your audience to copy and paste it in their browsers. This is too much work for users who are using an app where they can only scroll through their news feed and double tap on a post that they like. So instead of a link, you need to think of a creative way to invite them in order to visit your website. You can also have the option to leave your website link in your personal profile’s bio section.

• Advertising is more difficult:

It is more difficult in order to target local markets on Instagram when you compare it to Facebook or Twitter. Instagram has fewer options to narrow down your target audience. You are also forced to rely only on organic traffic. Large businesses can only afford to advertise on this platform. The average CPC on Instagram is $0.50 to $1.00

You may also read: Online Advertising Trends For 2020

Conclusion:

So now you know that every platform has its own advantages as well as disadvantages. You need to be careful when you choose a platform for your marketing purposes to meet your targeted marketing expectations. If you found this article useful then do check out our other articles as well.  You can Outsource Digital Marketing Service from Nimap Infotech to grow your business.

Have you ever wondered how popular companies do their marketing so tactfully? This is because they do not depend on only one vertical for efficient marketing. Of course, email marketing is one tactic that they use heavily. Email marketing is widely used by many companies today. Efficient email marketing can easily attract customers and intrigue them into buying your products and service offerings.

Choosing the right email marketing service and provide a huge boost to your email marketing campaign and also have a significant impact on the success of your email marketing campaigns.

In this blog article, we are going to discuss the popular email marketing tools that you need to use for 2020. Let’s begin:

Why do you need to choose the best email marketing service and its importance?

Email marketing has always been one of the most cost-effective tools for any small and medium businesses.

According to the Direct Marketing Association, email marketing has been witnessing an average 4300 percent return on investment(ROI) for the businesses conducted in the US.

The main reason why this is possible is that it is easy to manage and operate. Email marketing provides you full control and allows you to establish direct contact with your customers.

It is pivotal to understand that a lot of factors that depend on the success of your email marketing campaign solely depends on the email marketing software that you choose. These services are responsible for making sure that your emails actually get delivered and lands into the inbox of your customers.

If you are not careful with your email delivery services then you can easily end up paying a lot more money for fewer features and terrible email delivery rates, which can cause you to lose even more money.

What to look into a Good email marketing Tool?

A good email marketing tool will provide you an easy to use drag and drop interface for creating awesome email marketing content and allow you to create highly engaging newsletters.

These services will easily enable you to send bulk emails that are actually personalized and customized as well as targeted without doing a lot of work. This is known as marketing automation

Apart from this, your email marketing service must make it easy to manage and organize your contact list into groups and allow you to easily track and analyze the performance of your email marketing campaigns that you carry out.

Most importantly, a good email marketing service will highly ensure that your email marketing emails will not land into the spam folder of your customer’s inbox.

Let’s have a look at some of the most popular email marketing email service providers, and let’s compare them at how they stack up against each other.

1. Constant Contact:

Constant Contact is one of the largest as well as the fastest-growing email marketing service in the world. It is also the easiest to use as well as a beginner-friendly email marketing service. You can manage your contact list, email templates, the marketing calendar, and lots more features that are provided to you.

Each account provides you with easy tracking and reporting, built-in social media tools, free image library, list segmentation, Facebook ads, as well as Shopify integration for your e-commerce website. Constant contact also provides unmatched support with a live chat feature, phone calls, as well as a vast library of email resources. Constant Contact has a 60-day trial that is free, and after that, they provide services for as low as 20$ per month.

2. Drip:

Drip is a powerful email marketing platform for an e-commerce store, bloggers as well as digital marketers. They offer a wide range of tools in order to make marketing automation, sales funnel as well as personalization easy and efficient. They offer seamless integration for WordPress and WooCommerce. This allows you to easily add forms to your websites as well as allow you to capture more leads.

Drip is pricier compared to other email marketing services but it offers more advanced features that others do not offer. Drip offers a free account for upto 100 subscribers, after that their plans start from 49$ per month.

3. SendinBlue:

SendinBlue is an all-round SMS and email marketing software for businesses. They are one of the fastest email marketing services in Europe. It provides an easy to use platform with excellent and advanced tools to create beautiful and highly engaging emails. Their simple drag and drop tools are easy to use as well as perfect for beginners who do not have any experience in email marketing.

SendinBlue offers a free email marketing plan that allows you to send upto 300 emails per day, and all of these emails have branding. Include segmentation, Facebook Ads, chat feature and many more. Their paid plans start from 25$ per month.

You may also read: How can PPC ads help to grow your business

4. ConvertKit:

ConvertKit is a robust email marketing platform that can be used by professional bloggers, authors as well as marketers. It is very easy to use and provides powerful features. With ConvertKit you can be able to segment users to those who are interested and those who have already purchased your products. This helps you to increase conversions with automated emails that feel more personal and customized. This is called targeted email marketing.

Convertkit offers email-based support and provides an extensive knowledge base with great learning material. Convertkit offers a 14-day free trial and their premium plans start from 29$ per month. They also have a 30-day refund policy.

5. MailChimp:

MailChimp is another popular email marketing service providers in the world primarily because they provide a free forever email marketing service plan. Mailchimp comes with an easy email builder, autoresponders, segmenting contacts as well as groups and simple tracking for any kind of analytics.

You can easily integrate MailChimp with many platforms such as WordPress, Magento, Shopify, and many more platforms. Mailchimp offers a free plan for upto 2000 subscribers and you can send upto 12000 emails. Paid plans start from 10$ per month.

Conclusion:

 So we have listed down the top 5 email marketing tools that you can use in 2020. These email marketing tools provides you with a host of features that you can leverage and use to increase your customer base and market your product and services better. We hope you will use these best email marketing tools for your emailers and marketing campaigns. If you found this article useful then do check out our other articles as well

In this world of booming technology and rising the economy, it goes hand in hand for companies to adapt to new technology and newer methods of marketing. Nowadays there is a new trend for companies to use online marketing techniques or digital marketing strategies. Digital marketing opens up a plethora of opportunities for businesses to gain consumers through various means and techniques using digital marketing. Seems like digital marketing is the way forward for small and medium business to gain new customers and increase their target consumers.

In this article, we are going to discuss the wonderful benefits and advantages that small and medium businesses have when they decide to use digital marketing for increasing their customer base and increase their business revenue.

If you are looking to drive up your visibility for your business in the online world and eventually increase the sales of your brand. Then you must look forward to these 5 advantages that you can leverage when you use digital marketing. Let’s have a deeper look at the top 5 benefits that Digital Marketing can offer to you as a brand.

1. Cost-Effective:

Digital marketing has always been and will continue to be cost-effective when you compare it with the cost associated with traditional advertising, which is much more expensive. For small emerging and growing businesses cost can be a big deal for carrying out marketing activities. They need to be very careful about how and what they spend their budget on because their resources are limited in number.

If you are the owner of a small company and you decide to go with traditional means of advertising such as print, billboards, a TV commercial then you must be ready to spend heavily.

Hiring a graphics designer is something that you need to do in order to make your ads look like they are professionally designed. Aside from the expenses associated with hiring a designer, there are also additional charges associated with getting your ad featured in a magazine or a newspaper.

Now you might want to take that extra mile and have ads on TV as well as radio. This is great and can open up many different opportunities, but you need to understand that your costs can easily skyrocket.

You will have no such kind of issues if you choose to go digital, this can be much more affordable. There are instances where the cost can be completely zero, and you do your marketing free of cost. Posting on some social media websites does not cost you any money. You can easily get an unmatched reach for your social media activities while saving money that you can use for other things. 

Even when you do invest on digital media advertising such as Google Ads or Facebook Ads, etc the cost per 1000 impressions or the cost per click is comparatively less expensive than paying for a billboard or a print ad which might not reach as many people comparatively

2. Fast and Easy to Plan:

Digital Advertising has always offered the advantage of being fast as well as easy to plan and manage. The same cannot be said about traditional marketing which needs to be planned way ahead in advance. It can take weeks or months before it is actually implemented.

When you use digital marketing this is not the case. The time for a turnaround that it takes to set up a digital advertising campaign is so much quicker and much more efficient than traditional marketing

Let’s say that you decide to run an ad campaign for one of your products at the last minute. If you are using digital then you can run an ad campaign for it almost instantly if you have time and know what you are doing.

Traditional marketing outlets by nature are not as flexible to operate that fast. The only thing that is required of you is to click a few buttons and you can soon see your ad out there for the public to see.

Going digital provides you with the option to make quick changes at any time you require. Time is such an important commodity in business and even more for small companies as well as startups. Being able to save time means there is a much better opportunity to get a good return on investment (ROI) much sooner.

3. Easy to keep track:

As digital advertising is easy to plan, it can also be easy to track. If you need to know something about your digital ad campaign, you can easily find it from your ad campaign settings.

When you need to know what is working for you and what is not. The digital option makes it easy for you to measure all the important aspects of the campaign. Yes, it is true that analytics make it easy to measure the ROI of your campaign. For example, your website has a regular email campaign, and you want to know how many people are opening it regularly.

As your actual ad is concerned, you are able to simply track how many times that particular ad is clicked on. You can compare with how many times the ad has been viewed.

When you compare it with the billboard example, you can pay thousands more for a billboard than a Facebook ad, you cannot know how many people saw the billboard, their demographic if it has resonated with them.

You can easily make analytics work for you. Since it is one of the main advantages that is offered by digital marketing.

Recommended Blog: Online Advertising Trends For 2020

4. Easy to update:

Since digital advertising is very easy to keep track of, this follows also that it is easy to update. This is extremely helpful if you want to monitor your digital marketing campaigns both major as well as a minor.

What if you thought of a better message for your creatives than the one you just published yesterday? Or the one that you put out just hours ago. What if you’re running short of temporary sales on your website.

Well, all things that you need to do is to just update your message through your ad platform whether you are using Google Ads, or Facebook Ads Manager, etc.

With traditional advertising, you cannot make such updates. There is no turning back once you send out your ad. So if you are stuck with offline advertising the best precaution is to double-check or even triple check your entries before sending it out, the copy, the design, the color scheme everything about your ad campaign.

5. Targetted:

Digital advertising is targeted. This means that you have fine-grained control on who sees your ad. And perhaps, more importantly, you can make sure that your ad is seen only by those people who really have an interest in it.

What makes digital advertising this targetted?

The many tools that are available on your platform such as social media networks possible. For example, let’s say you have a children’s clothing line. You are looking to step up your ad campaign for your line’s products that are made exclusively for two to three-year-olds.

You can use targetted keywords in your product descriptions that parents will be searching in Google around your product, or you can easily target parents of toddlers directly on social media.

Another obvious benefit of going digital is that it has an unlimited reach. You simply cannot beat it, because you can be located anywhere on the globe and still reach everyone you want to sell your products to.

Imagine the kind of reach that such a global reach will be able to have for your small business. It will allow going beyond what you previously thought were borders and will still let you connect to people. Those people will become your target audience and can easily become your next customer.

In decades past, a small business with limited resources cannot hope to be more than a brick and mortar store, but this is no longer true.

The digital revolution is now in full swing, and there is no coming back for every industry that decides to be a part of it.

Lastly, the role of digital advertising in driving your business ROI is immense. That is the bottom line and the ultimate goal for any company big or small.

Conclusion:

These are the best digital marketing advantages when you adapt to digital marketing for your small business. The techniques involved gives you fine-grained control over all the activities that you can do related to digital marketing. If you’re looking to outsource digital marketing service then do contact us at enquiry@nimapinfotech.com. We have talented professionals ready to onboard your project.

SEO has always been an important factor in ranking your website on Search Engine Result Pages. Proper SEO done will always help in boosting the ranks of your organization’s website thus helping you get more traffic and relevant value out of Internet Searches. Among 80% of all internet searches that come are generated from the clicked pages that rank at the highest number possible in SERP pages of search engines.

In this article, we will tell you the best SEO tools that you can use in 2020 for leveraging the power of the Internet and drive traffic to your website. These SEO tools are recommended by many digital marketing specialists who have a profound history for driving the right traffic to websites enabling it to rank higher in Search Engine Result Pages.

Let’s start with the list of tools:

1. AHREFs:

AHREFs is one of the highly recommended tools for SEO analysis and it comes only second to Google when it comes to being the largest website crawlers. Many SEO experts can’t get enough of the famous AHREFs site audit tool as it has proved itself to be the best Website Audit Tool that is around.

This tool is able to highlight which parts of your website require improvement in order to help your website get the best rankings possible from Search Engines. Looking from the competitor analysis perspective, you are easily able to use AHREFs in order to determine your competitor’s backlinks and use them for getting a starting point for your own brand.

You can easily use AHREFs to determine the niche as well as finding the most linked to content that is present within your niche. This tool is well known and famous in the SEO industry to find websites that have backlinked to your competitors but are not backlinked to your website.

AHREFs is famous to maintain the largest database of backlinks and it is proven to be instrumental in getting any website ranked.

2. Google Search Console:

Google Search Console is a freely available tool that is used to set up and configure your website’s indexing properties as well as to monitor your website’s presence in Google SERPs. This tool is offered freely to everyone and anyone with little knowledge can use it.

The only thing that you need to do is to add some code to your website or going through Google Analytics and submit your sitemap for indexing. You are able to control what gets indexed and how your entire website is represented with this account. As a prolific SEO checker tool, you can understand how Google and its users will view your website and allow you to optimize for better performance in Google Search Results.

3. SEMRush:

Marketing SEO tools such as SEMRush always tends to be a favorite in the SEO community. Experts love the fact that you can easily access your rankings as well as make changes to it and also discover newer ranking opportunities.

One of the excellent and most popular SEO features that this tool provides to users is the Domain VS Domain Analysis that allows you to easily compare your website with your competitors. If you are looking for a tool that allows you to easily generate analytics reports that can help you to better understand your websites search data, traffic as well as your competitors and you can also compare keywords and domains. This tool provides an on pages SEO checker that allows you to easily monitor your rankings as well as enables you to find recommendations on how you can improve your website’s performance.

4. KWFinder:

This is an SEO Keyword finder tool that allows you to find long-tail relevant keywords that have less competition and are much easier to rank for in terms of SEO. Experts are well known to use this tool to find the best keywords as well as run analysis reports on backlinks and SERPs.

This rank tracker tool helps you to easily find and determine your rank and track your improvement based on one key metric. If you’re not satisfied with the keywords, you can easily get a huge ton of keyword ideas that can help you to rank your website higher.

5. MOZ

SEO software MOZ has kept popping up as one of the best SEO tools that many experts recommend to use. There are many who rave about how Moz keeps itself up to date despite Google’s regular algorithm changes. The community that MOZ has been able to build itself over the years has proven to be very effective. The chat portal provided by MOZ always proves to given an insightful response to every question that is asked by its users.

Moz is a powerhouse. You can get many insights into how your website’s performance is and how you can improve it further. Moz also provides a free toolbar that you can download and use for free and this allows you to see your store’s metrics while you are browsing any page.

Recommended Blog: 9 SEO Trends for 2020 That You Need To Know

6. UberSuggest:

Ubersuggest is a tool that is developed by Niel Patel. This is a keyword finder tool that helps you to identify relevant and catchy keywords and also the search intent behind them by displaying the top ranking SERPs for them. You can find short as well as long-tail phrases, you can find the right terms that you can use for your website as well as get hundreds of suggestions from this free keyword tool.

This tool is great for both organic as well as paid search, this tool helps to determine whether a keyword is worth targeting and how competitive it is.

7. Answer the Public:

Free SEO tools like Answer the Public helps you to find topics that you can easily write about for your blog or e-commerce website. This tool is great for finding featured snippet opportunities.

You can use this free tool to find out and create content around keywords like fitness, yoga, running, Crossfit, exercise as well as the entire spectrum.

8. SpyFu:

SpyFu also has a free and a premium version. Using SpyFu you can easily view the number of times a keyword gets searched for each month while being able to easily determine the difficulty for ranking that particular keyword.

You can easily search for your competitors, or your own website in order to see how many organic keywords they have, how many monthly clicks that they get as well as who are their competitors are both paid and organic.

9. Woorank:

As a top SEO analysis tool, Woorank offers both premium as well as free services, in order to track and report on your marketing data. You can plug in your competitors as well as discover which keywords they are targeting so that you can overlap with theirs.

Try the reporting feature on how the keywords perform over time to really understand your industry and optimize for the users in the best possible way. It can be used to understand the things that are lacking for your website from both the technical and content perspective.

10. Majestic:

Majestic is one of the best marketing tools that you can use for SEO purposes according to experts. It provides countless new features like the Majestic Million which lets you see the rankings of top million websites.

The website explorer allows you to see the general overview of your online store as well as the number of backlinks you have. It also works as a keyword tool allowing you to find the best keywords that you can rank for while having features geared to site comparison and tracking your rank.

You may also read: Online Advertising Trends For 2020

Conclusion: So we have listed down the 10 best SEO tools that you need to use in 2020. We hope that you liked this article and have found it informative. These search engine optimization tools prove to be effective in many cases to boost your rankings forward and help gain internet traffic that is relevant to your niche.

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There has been fierce competition between companies to stay on top of Search Engine rankings. As this online competition continues to increase and new websites are being launched, it is high time to think about content strategy and investment in SEO. Websites must be able to meet specific requirements that are set by Search Engines such as Google, Bing, and Yahoo. This is where SEO strategy becomes very important for your business.

You must discover what SEO trends exist and keep them in mind so that you are able to update your website accordingly and ensure that more prospects and customers can find you in the search engine results.

So let’s dive into the Topmost 9 SEO trends in 2020:

Snippets will dominate for more search clicks:

Google has been evolving itself to deliver better user experience for search results by the use of featured snippets. Featured snippets have been usually appearing above the Number 1 spot, and this spot is commonly named as Position 0.

In order to take advantage of this feature as well as drive more clicks for your website, you need to be able to provide clear answers to commonly asked questions that are present on your website. Featured Snippets are mostly being evaluated and boosted to be present on the top depending upon their quality. You should not take this trend lightly as 54.68% of clicks have been originating from featured snippets. This proves that they drive more than half of the search engine clicks.

Featured snippets give a great opportunity for content creators because it provides you with the ability to generate more traffic even though you are not ranking on the top position.

Influencers should be leveraged and used for SEO:

People often are looking for information that they can trust, and they feel that it is from an authentic source, such as reviews. They often feel inundated and annoyed by ads.

This has lead to a rise in influencer marketing. People are much more likely for getting engaged with a respected as well as a well-known person than they will be from an ad. Digital marketers, as well as media companies, are looking forward to increasing their influencer marketing because it has produced excellent results.

Hiring or partnering with an influencer can easily help you to amplify your content reach as well as generate more traffic for your website. They can help you in order to build valuable backlinks. As you know that valuable backlinks are an important factor in ranking your website on search engines like Google.

If you invest in influencer marketing you will not only enable yourself to get a boost in rankings as well as increase your brand presence but also generate leads.

Secure websites are a high priority and a must:

User safety is yet another trend that is on the rise in the online world. It can be very important for the website user experience. If a user does not feel safe while visiting a website then it is very likely that they will leave. Or if they see a “Not Secure” warning then they may not proceed further. As a result of this, bounce rates could be affected, and the position of the page can be drastically reduced.

Therefore, it is important to enable the HTTPS protocol for your website. HTTPS provides a secure connection to your website and all the data transfer that occurs between the server and your browser could easily be encrypted and authenticated. According to Google, HTTPS helps to prevent tampering the communication between your website and the user’s browser.

It also provides a boost in the organic rankings for your website compared to non-secure websites.

Read More: Things To Consider Before You Outsource SEO Service

Websites Optimized for Voice search:

Before the existence of innovative smartphones, people have searched by plugging words into search engine boxes on their desktop computers. Keywords were born from this behavior. With the huge growth of mobile devices, voice search has now become a popular trend among mobile devices. These searches are not only done on phone but also done on voice assistants such as Amazon Echo, Samsung smart TV, Voice Pods. Knowing how to optimize your website for voice search can help you to generate more traffic if you can understand and implement conventional voice searches in your SEO strategy.

Voice searches affect SEO in a big way because it is all about asking questions via voice instead of entering search queries, these terms have become more conventional and targeted.

However, the search engine must do a lot of work when trying to extract relevant information from the user’s voice command thereby rendering the keywords not so important anymore.

The change is imminent considering that by the end of the year 2020 it is expected that more than 50% of all internet searched will be through user voices. Therefore, your content should adapt to this new trend and try to stand out in the current search engines.

Mobile UX will determine your Rankings:

A website that does not have its equivalent mobile version of the webpage may lose out on its users in the coming years as mobile web pages are a growing trend that will get even more popular in 2020. Especially more people are obtaining smartphones and more cell towers are being built with better connectivity.

Technology and how people are able to find information through their mobile devices is getting so advanced that it is now not enough just to have a mobile website. The interface has to be easy to read and be able to grab people’s attention and then have the ability to answer questions and keep users entertained.

Studies have shown that 4 out of 5 people conduct searched through their mobile devices, and searches on smartphones are 88% of all the traffic generated for the web.

It is the quality of the website and the UX that drives more users towards the website and this is an essential objective that has to be met by the design standards of the companies’ website.

You may also like to know: Why Outsource SEO Services In India?

Videos as a source of Information:

Just as voice search is becoming popular, there is a new trend that people prefer to consume content from videos more often instead of reading content through blogs or social websites. Studies from Google and other organizations have shown that about 6 out of 10 people would spend their time watching online videos instead of the television. It seems that YouTube has transformed into becoming the new TV

Many internet users, and younger, prefer to consume information more through online videos for academic purposes or just get entertained. That is why implementing online video should be on your radar for most businesses. A good quality video can attract many users and doesn’t put people to sleep.

But how does this affect SEO? In order to reach more people, you need to optimize it for search users. Use appropriate keywords in the description and title of your video which will guarantee you that the video reaches numerous audiences who are interested in that subject.

CTR and Dwell time have become important factors:

As people have become used to high internet speeds and information at their fingertips, Website and email click-through rates, as well as the dwell time, has become an important factor in determining the success of your SEO efforts.

Both these metrics have a place in determining how good your SEO efforts have been. The time that the average user spends on consuming your content will tell you how good your content is and if they are finding the information that they require.

We expect to see search engines place more importance on dwell times instead of clicks.

You may also like to know more: Importance Of Developing iOS Application For Your Business

High-Quality content is more important:

With the latest changes in the working of Google Algorithms, Search engines have now placed higher importance in High-quality content that delivers a crisp and clear message for the intended audience. Users are looking for content that they believe has importance in solving their problems.

People want to consume quality content by the means of information that they can find on the Internet. Content must be well researched and should follow a certain structure that the audiences find enchanting. It also must be easy to read as well as navigate.

What people want is educational content delivered to them in the form of blog posts, videos, podcasts, infographics and more.

Users demand excellent digital experiences:

No matter how good your content is, it is no good, if your web page does not load quickly and easily on the internet. Studies show that users discard or leave a website that does not load within 3 seconds.

So it is imperative that you first optimize your website in order to enable it to load fast on a mobile device using a mobile connection.

Even a one-second delay in loading the website could mean a greater loss for your business.
Once you have improved your page speed, you should now focus on providing good user experience. Navigation should be easy to follow and understand.

Conclusion:

These are the trends that are surely going to change the way users browse the Internet and access information.

If you’re looking for any kind of SEO service then do contact us with your requirements at enquiry@nimapinfotech.com

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Your website will be the first contact point for many people coming to you for potential business and your brand. It always makes sense to put your best foot forward in order to impress potential customers and communicate what you’re all about using professional and user-friendly & quality web design

Web designing has always encompassed a lot of variables that include content, graphics, layout, search engine optimization, and conversion rate optimization. Even though quality web design is considered to be a critical element of your promotional efforts, many emerging businesses do forget that it is just a single part of an overall digital marketing plan.

Your business website should be consistent in the look and feel aspect as well as it should have a purpose with your other marketing efforts such as pay per click advertising

Key Components found in Effective Web Design

Using the help of careful consideration for all facets of any digital marketing plan, a solid and well-executed quality web designing plan will always work to serve as the heart of your marketing efforts and it will always have the power to help your company achieve its marketing goals.

Let us have a look at the various marketing components that a good web design can always help you with:

Great User Experience (UX):

If you prefer to use flashy videos and large images for your website that can slow down your website’s loading time, visitors will easily get frustrated and leave. Similarly, if your visitors cannot find what they are looking for quickly, your website’s navigation process needs to improve. Creating a user-friendly website and experience is important for attracting visitors who will keep coming back to you for quality content and design.

Consistent Branding:

It will always count to make a First Impression, How does your website present itself? How does it stack up? The look and feel of your website need to be consistent with all your other marketing materials such as white papers, product sheets, and so on. Is your brand able to communicate the right message for your business to your audience?

Read More: Understand the Importance of Web Application Maintenance

There are some things that you need to consider, these include:

Logo
Colors
Fonts
Types of images
Overall messaging

Search Engine Optimization (SEO) and content planning:

One of the main reasons that force companies to redesign their website is Search Engine Optimization, in order to make it search engine friendly. Having quality content that is not plagiarized and duplicated is the key to an effective search engine optimization strategy.

Duplicate content can kill your search engine rankings leading you to start from scratch. Having updated content that is fresh and unique for your company’s blog is one of the ways you can attract visitors to your company’s website. It help drive effective internet traffic to it as well as improve your search engine rankings.

Conversion Rate Optimization (CRO):

Conversion rate optimization means a certain percentage of your website’s visitors take a certain action such as purchasing a product or signing up for the newsletter or subscribe to your content. Effective web design can help you to improve the layout, text and online forms to improve your conversion rate as well as increase your product sales.

Advertising:

If you have launched any pay per click campaigns that leads your visitors to your website, you would know the importance of landing pages. The click from the ad to the landing page needs to be effective and seamless in order to take the desired action. The ad may often have a different look and feel compared to the website that can lead to a “disconnect” for the user or the visitor.

Your quality web designing plan should take into consideration the fullest and entire user experience right from start to finish.

Recommended Reading: Reasons Why You Should Outsource SEO Services

Conclusion:

Effective web design and web development in Mumbai that ties the various components of web development are going to be effective for your digital marketing strategy and plan. This helps to elevate the user experience and entice them to keep them coming back to you for more- this is a sign of a well-designed website.

If you’re looking for an effective & quality web designing strategy for your business then contact us at enquiry@nimapinfotech.com.

5 Audio-visual Marketing That Cannot Be Neglected in 2020

There is not any platform or any aspect of human life the internet has not taken over. If not entirely, the internet is surely starting to dominate the business world. From mere human socialization to entertainment, it has now become an integral part of everyday lives. With smart devices in our hands all the time and a wide range of internet accessibility, nobody can escape the influence. 

Marketing and the Internet

While technology makes its way through our lives, it is also true that one particular aspect of the business world has been drastically changed and continues to change because of internet marketing. Traditional techniques of marketing are now being replaced by the use of technology and digital means for businesses to reach out to customers. 

Internet Marketing Trends

Internet marketing content such as blog posts and web content are now replacing older techniques like TVCs for marketing purposes. In addition, websites such as Studicus offer content writing services to help businesses develop accurate and effective marketing content. 

There is a wide range of internet marketing trends surfacing in the market. The competition has become fierce as well with companies and brands competing at how innovative and technologically advanced one can get. 

The focus is hugely shifting towards increasing customer-brand engagement through digital, technological means. Many businesses that first started with physical stores are now moving towards the new trend of e-commerce. Moreover, word of mouth and the use of traditional TVC’s to market a product are now being replaced by newer marketing trends such as social media advertising, video marketing and the use of personalized emails. 

Let’s take a look at how internet marketing works and what are the trends that every business should keep up with to remain competitive. 

The 5 trends not to miss 

Whether you’re a new start-up or a multinational company, it is important to keep in mind the following 5 internet marketing trends that have become crucial for a business’s growth and competitiveness.

Chatbots

Chatbots are AI-based technology. As the name suggests, they are a computerized way of communicating with a customer. Their goal is to be highly responsive and helpful for the customer’s queries and questions. It is a digital means of real-time chatting and talking with your customer without having the need for an actual person to remain available 24/7. 

Chatbots are becoming widely popular not only with businesses but also with customers. A survey conducted in 2018 shows that about 63% of the respondents prefer assistance from a chatbot rather than a real person. Some companies that already have started using chatbots include Uber and Facebook. 

Omnichannel

In today’s advanced business world, the focus is now hugely on user experience and customer satisfaction. Therefore, a great way to revolutionize your marketing strategy to improve user experience is to employ the omnichannel strategy. The Omnichannel approach particularly uses all mediums of communication and user interaction all together at once. From distribution to selling to customer feedback, all channels are interconnected and form a strong link amongst one another. 

Omnichannel helps improve customer engagement and also helps sales representatives to act instantly on all mediums where the user might engage with the company. 

For example, restaurants use incentives like free food and discounts for every check-in their customer puts on their social media account. This way, your customer is fully surrounded by your brand and has more chances of being repeatedly reminded of it.

Social media pages

Social media is, perhaps, one of the biggest gifts, and the most dominating tool the internet has given us. Every person you come across uses social media in one way or another. Social media is now more than just about posting pictures and uploading statuses. 

Businesses are making great use of social media as a means of internet marketing. By putting use to social media messaging apps such as Facebook Messenger, businesses can instantly respond to their customers and ensure a good quality relationship. 

Moreover, companies also use social media advertisements to bring more engagement and people to their brand’s existence. “Featuring” your customers is also a new trend that companies use to increase customer engagement. 

A good example of this can be the brand “Cupshe” that helps its customers and followers use a hashtag in order to be featured on their page. 

Lush cosmetics is also a good example to learn from since they brilliantly use customer engagement to create quality content for their social media marketing. Other than that, e-commerce websites like Amazon make great use out of social media marketing.

Audio-visual content

By audio-visual content, we particularly mean video marketing. Video content is becoming hugely popular now with media companies like BuzzFeed, depending largely on video content to maintain user engagement and ensure a quality experience. From feature films to short vlogs, companies are adopting new ways of engaging their customers. 

Internet marketing is very indirect. It does not rub promotional content on the customer’s face. Instead, it uses indirect means and mediums to eventually develop a sense of need and relevancy of their own brand’s products. That is exactly how audio-visual, or video content can help. 

In addition, a new trend in video marketing is the “Live video”. Live videos give your users and viewers a real-time view of content such as “behind the scenes” of your product’s manufacturing. 

These live videos tend to be highly engaging as they end and are removed once the session is ended. Statistics show that live videos will produce the majority of video traffic on the internet by 2020. Such videos also allow viewers to leave comments, ask on-the-spot questions and send and receive instant feedback.

Recommended Blog: Online Advertising Trends For 2020

Personalized promotion

The most important and useful aspect of internet marketing is the availability of rich data about the users and consumers of your product. It practically gives you real-time access to valuable data such as locations, gender, age, social background, and even personal preferences. This data can help you personalize and design customer-specific promotional content. 

Users find it vague and rather useless to see generic content that does not address them specifically. This is the prime reason why you need internet marketing to know your customers better and act upon the information you have. Sending personalized emails and discounts that target the needs of your customers, particularly, is a good idea. 

An example of this can be cosmetic brands sending “birthday discounts” to their users. This helps your customers feel more dedicated, connected, and special by using your brand. 

How and why is internet marketing important

Many conventional businesses that are already well-established often neglect and overlook the importance of internet marketing. While internet marketing maybe just a new concept and still paving its way through the business world, it is impossible to neglect its usage.

Companies like Amazon and Airbnb hugely depend on internet marketing. Airbnb saw an increase of 341 percent in their Instagram followers and interaction just through an online campaign. Clearly enough, to remain fiercely competitive in today’s dynamic market, internet marketing trends such as social media adverts have become crucial. 

Here are some reasons as to why would a company change their conventional marketing approach:

• Cost benefits

The cost benefits of internet marketing are commendable. Almost all companies and businesses that use digital marketing can confidently say that it is an effective yet cheaper, lower-cost solution to serious marketing needs. 

Using conventional trends like making TVCs and billboards are obsolete, as well as costlier and only work for companies with greater budgets. 

Marketing through blog posts and simple YouTube videos is a lot cheaper and cost-friendly. Marketing is such an integral element of any business’s journey for success that it cannot be compromised upon. Web content writing services, copywriting services and content development services are now widely popular at rather affordable prices. Websites like BestEssay offer some remarkable writing services at user-friendly pricing! 

These websites offer writing solutions to you within a promised time frame, allowing you to update your website or social media’s blogs in a timely manner. 

It is the foundation of your company’s relationship with its customers. For this reason, internet marketing is taking the whole business world by storm. It’s cost benefits are encouraging businesses to come up with brilliant marketing campaigns at lesser costs. 

• Convenience

A huge lot of energy, time, and money goes into traditional marketing techniques. Hiring a marketing agent or having a whole department sit together to come up with just one idea for a billboard is time-consuming and inconvenient. 

Thus, new internet marketing trends play a huge role. It is a quick and efficient solution. It requires little money, and the execution of a campaign is mostly a one-person job. Trends like updating social media pages, using automated means to connect and engage with users all require lesser labour and time investments. 

For example, running a marketing campaign on Instagram is a matter of a few clicks. For instance, Rolex uses extraordinary pictures of their luxurious, best-selling products and posts them regularly on their page. This keeps their followers updated and engaged. With very little time and money used, Rolex is able to be one of the most prominent, engaging, and intriguing brands on social media by simply keeping up with the new trends of internet marketing. 

• Customer engagement 

Using the same example of Rolex’s Instagram page, the key factor that makes Rolex stand out from others is how it cleverly uses its page to engage with its customers. By the use of Instagram stories and polls feature, the company enjoys great customer engagement. 

The customers today are more aware than ever. They are always welcoming updates and new information. Knowing about your brand and keeping track of the new product launches. Your brand’s journey is what the customers today need to see. 

The use of internet marketing trends, such as social media pages, allows healthy and long-lasting customer engagement. It helps establish, grow, and maintain the relationship. With the use of chatbots and 24/7 online customer support techniques, you can guarantee greater customer satisfaction.  

• Global reach 

If you go look up on the internet right now, you will find businesses ranging from small-sized to multinationals. Businesses that might not even be originating from your region can reach out to you and sell their product. Good examples of the global reach that internet marketing gives to businesses are Amazon and Alibaba. The new marketing trend of switching to virtual stores and retail outlets is being adapted to by all sizes and types of businesses. 

These e-commerce websites solely depend on the internet to act as retailers for all sorts of products and goods. The reach of the internet is limitless. It lets you get in touch with people across the globe at a much lower cost and within much lesser time. 

Also Read: Why Content is King in Digital Marketing

Conclusion

It’s clear that internet marketing is not something you can ignore or neglect in the future. Your future marketing strategy and business activity should largely be based on how your competitors are behaving and what your customers need. 

By 2020, internet marketing will go through a few more changes and advancements. Customer-driven content on social media, personalized promotional content, and video marketing are just a few internet marketing trends that will hold a huge place in 2020.  Major businesses are shifting towards a cost-efficient marketing trend; e-commerce. Small start-ups realize the importance of internet marketing and are therefore opting for online retail outlets over conventional physical stores.

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Business is an organization where people work together. A business can earn a profit for the product and services it offers. Customers today are always on the move and prefer using mobile applications for everything they need and this is the reason why mobile apps are so much important in the market. Mobile apps allow the customer to keep all the information they need on their fingerprints. And hence growing your business can bring many benefits. For improving your business you should set your goals clear, you should be specific, measurable, achievable, relevant, timely. Your business should expand, export, import, go online, raise more capital, innovate, improve customer service.

So, here’s a look at the top 11 benefits for a company that uses a mobile application for business development.

1) Increase Support-

Having a mobile application for your business allows you to be connected with your customer at a moment’s notice. Increased support will give customers a feeling of safety, and they will be more aware of the concern a company takes in making sure they know how to use a product or that they will be in safe hands if they have a problem with the product.

2)More Mobility-

Mobile apps mean more mobility for a business. Being able to be with your customers wherever they are is another method of creating a deeper connection. Also, a business that focuses on mobile can see a major increase in revenue if a purchase option is available at any time.

3) More Engagement-

Engagement is a fault-finding factor in the success and brand awareness of a modern company. Also, many of the customers will leap at the chance of a promotion or discount and are able to be engaged with these customers is an added benefit of using mobile app technology.

4) Promotion benefits-

Mobile Application gives businesses the power to send promotional offers or discount offers directly to all of their consumers.

6) Personalized Marketing-

Mobile apps can be used for designing a loyalty rewards program where customers will be provided coupons or reward points on the basis of the frequency of their purchases. The loyalty program facilitates repeat sales and helps in customer retention.

7) New Customer type-

Customers are always less doubtful of a business that has a mobile application available for download. Also, having a mobile app will allow you to increase your customer base.

You may also want to know: Basic difference in Web Development with Core PHP and PHP Frameworks

8) Acquire more customers-

Doubtfully, they would appreciate a useful and engaging mobile app for your company. If your app helps them in an effective way, or as per them it’s just amazing, they would even refer you to their friends and family which would in-turn lead to acquiring more customers.

9) Build and Maintain Loyalty-

An app is a great way to build and maintain loyalty to your business. The fact that you can offer a loyalty program on your app, which gives a customer to come back again and again, but an app can also improve your customer service as per the changing technology.

10) Boost Brand Recognition-

If your business app is designed well and works fine, then you should be the first business that customer thinks of when they want to buy something that you sell. This is because the increased visibility will constantly be reminding them that you exist. Just make sure that you have your app tested by a mobile app testing group or company before you launch it.

Read More: Artificial Intelligence on smartphones – why it’s important

11) Connect with busy customers-

Shopping online is a lot more convenient than going to a store, but there are still customers out there that don’t have the time to sit down at a computer and go through a website. However, these people almost always have their smartphones with them. This means that, if you had an app, they could buy from you when they are at a gym, watching television, or on a break at work.

Top Cross Platform Mobile App Development Companies

Conclusion-

After attracting a new customer, urge them to download your app on their mobile devices. Create engagement by encouraging user review and interaction. Hence, these are some top 11 benefits for a company that uses a mobile application for business development. You may get in touch with Nimap Infotech which is a top leading app development company in Mumbai, to Hire mobile app developer. Then do contact us, or drop a message.

Why Content is King in Digital Marketing

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“Content is king”, a famous quote written and published by Microsoft founder Bill Gates in the year 1996. Although the quote is not new but due to the increased focus on content marketing strategies it becomes exactly relevant.

Before moving ahead with the importance of content in marketing let’s first define what do you mean by Content?

Content is a piece of information and experience or communication that helps people understand the concept for which it is shared. It directs users to reach the desired result which they were looking for or searching for.

The digital marketing field is not new in the business but with the recent success, it is increasingly getting more popular day by day.

Content in Digital Marketing

Being the medium to deliver information and entertainment it ruled over numbers of industries. But with the rise of Internet definition of content became extremely wide.
As you can see today all the types of business industries success depend largely on its content. For all types of business, you need content to reach out to your customers.

Let’s take a basic and common living example of social media. Can you imagine Facebook, Instagram, and any of the other social media sites without content?

I don’t think you can, content being the heart of today’s marketing strategies plays an extremely important role to make your business website up. In order to bring more visitors to your website, you need to share your posts and blogs on different websites.

People today spend a large amount of time surfing social media and remain online on other websites, there are even social media tools similar to those from companies like upleap that some use to promote audience engagement with content. Where content playing the dominating role catches their attention to brands and products that are rolling.

Content being spinal of any business gives you the opportunity to communicate with your readers and customers. Spending most of the time being online on the internet they prefer doing all their activities online like reading, streaming, singing, bookings, etc.

What is Content Marketing

Content marketing is referred to the marketing of business or brand by sharing relevant and valuable content to attract a large amount of audience that helps you drive a large sum of profitability. With the use of the right content, it helps you solve the issues of many prospective customers. Also using a content marketing funnel will enable you to track your visitor’s steps, in order to turn them into customers.

Content marketing is also known as strategic marketing focusses to retain and bring new potential customers to increase the growth and profitability of the business.

It is a kind of long term strategy that is applied to increase visibility, encourage backlinks for SEO and to generate and increase new customers. To understand the concept and idea for which the information is shared this strategy helps marketers build strong relationships with their targeted audience.

Importance of Content in Digital Marketing

Quality content helping you improve the conversion rate of your website not only builds trust to connect with your audience but also fuels your marketing techniques. Using this strategy you can promote your business website in numerous ways online. It allows you to connect your leads and customers.

Here’s a list of reasons why content is important for digital marketing

Educates Audience

Before making a purchase it is natural from the customer’s point of view to gather all the related information. You check the website of the brand, read its description to know how the product or service will be. You go through reviews and comments and educate yourself enough before you can come to any conclusion.

Content on the companies home page, it’s about page, related blogs and product pages are mainly considered as educational content. They provide all the related information about their products to educate their audience. It aims to teach the target audience about the business services and its offerings.

Therefore while designing any such content you have to think from the perspective of the users. While addressing the target audience try to focus on their problems and questions. It’s only then you’ll be able to answer and satisfy users by providing them correct educational content. Educational content should be helpful giving an appropriate solution to the customers.

Fuels SEO

Search engines are a go-to resource for just about any time someone has a question or concern. This means that optimizing your content to appear in relevant searches can help you attract new leads to your website. However, in order to fuel your Search Engine Optimization (SEO) strategy, you need to have strong content. Agencies like ClickSlice have the expertise to help you succeed in the SEO department so getting in touch with them is certainly advisable.

To make your website visible and appear in relevant searches you should use optimized content. And to charge SEO strategy you need strong quality content. Since SEO works after keywords and backlink you should create web pages with good quality content. If you have good quality content for your website that can engage customers it is easy to come up with good search ranking.

Social Media Strategies

Social media is the most used and important way to reach your customers. Today more than any website social media posts got the most viewers. Using the powerful tool you can easily start conversations with your audience and build a good relationship with them.

It provides you an easy medium to convince how your products and services are genuine and reliable. Thus, making your relationship with customers more strong it ultimately helps you increase your sales and business.

Benefits of Content Marketing

In order to survive and flourish your business in today’s fast-moving world, digital marketing services are very much important. In which concept of content marketing carries a vital role to rank your websites up.

Here’s a list of reasons informing the benefits of content marketing and how content is considered as the king of digital marketing.

Growing Website Traffic

Consistent delivery of quality content helps you increase visitors which helps you increase in the website traffic. Therefore, the more valuable and relevant content you’ll post the more traffic you will find for your website.
SEO

To rank your page to reach a good number of visitors you need to pay attention to keyword stuffing. With the practice of good quality content, it becomes much easier for Google to crawl your page and give better results than before.

Increased Leads

Customers after doing all the research plans to buy the product. By creating good quality educational content on your website you can influence more people. Above all, it is helping in bringing leads with good conversion rates.

Enhance Brand Image

Good content on your website forms a classic image of your services on customers. Some brands before even selling get a good reputation. Quality content helps you maintain your old business reputation.

Brand Authority

As you can see there’s so high competition you have in the market it takes really something unique and different to be on the top of everything. With the age of trends and digitalization, social media platforms provide you medium to easily convey and spread your brands and services.

OUTSOURCE CONTENT WRITER NOW!!!

Increased Sales

Good quality content helps you engage readers in your blogs and posts which easily benefits you with more conversions and sales leads. Thus improving your business it brings your business more growth and opportunities for success.
Improves customer relationships

For every business, it is important to keep good relations with your customers. Social media, in addition, provides you one such medium to be in constant touch with your customers. With good content, it is easy to address their requirements and respond to their feedback and reviews.

Conclusion

Content is and will always play an important and effective marketing tool in the business. No matter you choose videos, graphics or images content will be required everywhere. Therefore before you plan any marketing strategy or campaign make sure you think about the content you’ll going to require. Effective content attracts and helps you communicate with ideal customers that might be interested in your services to bring you more growth and success.

Therefore, if you’re into business and looking for a content writer to increase the effectivity of the business you’re at the right place. Contact us to hire talented and experienced content writer with good knowledge of keywords and SEO. we at Nimap Infotech have creative content writers to help you rank your website with good customer visibility.

In an age where brick-and-mortar stores are struggling to compete with online retail, eCommerce has become a major player in the market. Optimizing eCommerce sales should be at the forefront of any business’s to-do list, seeing as online sales are outpacing physical stores.

The online eCommerce environment has become incredibly crowded, with big digital retailers like Amazon taking up large shares of the market. However, by focusing on certain key aspects of your online store, you can build a more competitive business. Implementing five key concepts can help you in e-commerce optimization and boost your success in the online marketplace.

Loyalty Programs

• Loyalty programs are a simple and straightforward way to build brand engagement and boost online sales. By having site visitors sign up for a points or tier program, you can not only have a contact list of names and emails to reach out to with promotions and content but also derive other benefits.
• A set of purchases tied to user identity can be incredibly useful, giving you data to determine to buy patterns. A user logged in through a loyalty program can also provide data on which products they view and what they look at but decide not to buy. This sort of “ghost data” can help you see what products could be redesigned or repriced to increase the rate of closure.
• But the primary reason for starting a loyalty program is to drive more sales. By offering incentives like free shipping, percentages off, and even small bonus gifts, you can convince consumers to spend more and buy more frequently than they otherwise would. These loyalty program incentives more than pay for themselves in the increased revenue they lead to and are a must for any company looking to optimize eCommerce.

• User Experience

This one may seem obvious: make it as painless as possible to buy, and people are more likely to. As obvious as aiming for a good user experience should be, many businesses don’t consider all the factors in play and the magnitude of effects they can have. Not only does a good experience lead to more sales, but it can also be a way to set yourself apart from other eCommerce sites with similar products but a worse interface.

• Speed is a major issue, especially for mobile optimization and the modern attention span. Two extra seconds of loading time can lead to a 17% increase in people abandoning their online shopping carts. Many companies look to the technological trends powering online stores to help with the optimization their user experience.
• Make sure to test your website’s speed on both desktop and mobile browsers, and determine whether it’s worth it to pay for higher hosting speeds or a different platform. Ensuring a good user experience also comes down to offering options like quick guest checkout (with an option to create an account later), retaining a cart when the page is refreshed or accessed later, and simple and clean navigation around the site. Weigh the cost of improvements in all of these areas against the potential gains in sales, and you’ll see that it’s worth it to invest in user experience. Make sure your website is attractive and eye catching, this will help with sales. It might be useful for you to check out the benefits of Wix compared to Shopify if you want to use a different website platform.

• Basket Abandonment

• To get a little more specific, basket abandonment is actually a key problem that, if solved, can boost your sales greatly.
• You’re much more likely to sell to a customer who’s already added to their cart but left, than to someone who’s just visiting your site. By using cookies and tracking, you can send targeted emails to people who have left an empty cart reminding them to check out. Another cart-related strategy to optimize your eCommerce returns is to have a constant push notification or reminder that the cart has items in it. This will leave the customer more invested and more likely to take the actual step of completing a purchase, which is the main goal.

• The Human Touch

You’re selling to real people; try using real people in your advertising. Good photos are crucial to selling your products online. Instead of simply including a picture of a shirt, accessory, etc, try hiring a real person to model the article for you.

• Promo models are not hard to find and will give your online marketplace a more personable experience.
• In 2019, the focus is on the consumer, not the product or the company. By including people in your messaging, consumers can see themselves in your product better and feel a closer connection to what you’re selling.
• Another option is using brand ambassadors to lead traffic to your eCommerce site. By partnering with people who have a large social media following, you can direct people straight to your platform with integrated social media purchasing links, bypassing the potential competition.

• Flash Sales

Lastly, a tried and true way to e-commerce optimization productivity is to utilize flash sales. Sending emails about sales that are limited time or only open to a certain number of people builds pressure to buy. You can also integrate sales into banners on your website itself. When people don’t have a timeline to buy something, they may keep putting it off and never get around to it.

• A flash sale can change that, offering a better deal that needs to be acted on immediately.
• Flash sales can take the form of dated sales, timers and countdowns, or even single-day sales.
• Use them to lead to a higher closure rate and to offload products that aren’t being purchased at their regular price.

FIND: REASON TO OUTSOURCE DIGITAL MARKETING SERVICES

Conclusion

• With eCommerce marketplaces surpassing physical stores at every turn, every business has to get good at digital.

• Online stores are no longer a bonus experience, they’re a mainstay.

• By utilizing loyalty programs effectively, you can both analyze more customer data and boost sales at the same time.

• Faster and more enjoyable user experience can help you beat out the competition, and a focus on fixing basket abandonment has been shown to be an incredibly effective way to increase revenue.

• Lastly, giving your site a human touch by using promo models and social media influencers, as well as putting pressure on consumers to buy using flash sales can contribute to eCommerce success.

• Of course, there are plenty of other factors to consider when trying to e-commerce optimization for the platform, but these five big ideas are the place to start.

• For more tips on eCommerce and other digital marketing topics, check out Nimap Infotech’s website and facebook page!

Progressive growth of your business is the only agenda any company runs with. However, the only way you can achieve it is keep looking for the opportunities. Never miss a chance to market and advertise your business. In order to maintain the leading marketing positions, you should always be ready with the new digital marketing strategies. Companies similar to Ram Digital Ltd should be able to provide some insight on digital marketing strategies outside of this article if you’re interested in learning more.

However, as business owners, you can plan, strategize, manage your payrolls, can also design your website and file its taxes. Still, there would arise the situations where your services will lack in specific areas. In those situations, you need experts who can do the best for your business.

To get it in simple terms if you need any medical help you approach doctor, for legal advice you visit lawyers, for handling accounts you go to accountants. One individual cannot encounter all the traits and thus have to approach professionals for making their task done.

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– How Much Outsourcing Software App Development Costs

With the revolution of digital marketing tricks and trends process of reaching to customers have become so much easier. Since traditional ways have lost all its effectiveness, online internet is the only medium left for your growth.

In order to increase the profitability of your business, you can choose the following two options – either hire the employees or services internally or else you can outsource them for a period of time. Choosing the best among the two is based on the work situation, type of business and the kind of results you want from your work.

To Know More About Outsourcing – How to successfully Outsource Software Development

Before hiring an employee or services on a permanent basis, let’s just take the benefits of outsourcing digital marketing.

More About Web Development – Benefits of Web Development For Business

Saves Your Time

Digital marketing service is something you cannot teach or learn in a few days. It’s a practice which should be preached. However, if you hire any member for handling or marketing your business you have to keep a continuous check on their work. Especially if you’re hiring any fresher you’ll have to invest your time for training and teaching the necessary actions to implement the right things for your business. However, all these actions consume a lot of your time.

While outsourcing a marketer who is already experienced brings much more benefits. Social media is something which is never on rest and runs 24/7. Therefore you should always look for a person who is well-trained and know how to handle things without taking much time. Experts are aware of the channels they should strategize and bring benefits.

Cost Effective

Cost is another major beneficial reason for choosing outsourcing digital marketing service. Hiring an employee for a period basis or project basis costs you much lesser than hiring staff on a permanent basis. For outsourced staff members, you don’t need to think about their salary, benefits, salary taxes or any other additional expenses.

You set fixed prices depending on the project and after its completion, you need to pay no extra expense to them. Also, with outsourced employees, there is no money spent on overtime. It solely depends on the completion of the project and nothing else. Thus, hiring in-house staff costs you more than hiring or outsourcing.

Works With Experts

Hiring or outsource marketing means you are working with employees who are specialized in a niche marketing area. In order to increase the graph of your productivity, you need skilled employees. It needs to cover everything you require like content, market research, analysis, graphics, designs, SEO, production, and all the other things.

With experts, you don’t need to worry about all these issues. It all becomes their need to think upon and how they get it done. Thus, when you outsource an employee you pay him or her based upon the result. They will do all the research and planning to increase your graph results by applying a successful strategy. They know when it’s best to use a Craigslist Posting Service instead of using a PPC strategy. They know how to do proper keyword optimization. They always know best.

Keep Up with Trends

Google keeps changing its algorithms and so do other social networking sites. You should outsource digital marketing people who are well aware of what’s going around. Keeping yourself up with all the latest trends is one of the major steps for building your reach to the customers.

Lesser Risks Involved

It is your outsourced marketer’s job to return your investment you’ve put into your project. They know very well that if they’ll be unable to increase the search result volume their client will not pay them. Thus, they put their hundred percent knowledge of experience and do all the hard work to increase your productivity.

While in-house employees, on the other hand, knows at the end of the month their salary will get credit into their account. It gives them some leverage while performing their activities. Also, outsourced marketing employees are much experienced and know very well what they are doing.

They don’t perform any kind of experimentation with your business. Thus, you can easily say working with outsourced employees involves lesser risks as compared to working with in-house staff.

Learn From Others

With outsourcing staff, you get to learn about many different new things. By the time they work with your team members, they can tell and teach many new methods and ways of working. This makes each employee of your team more advanced than before.

Increasing their knowledge about work-related things makes them more efficient in working. With this, next time if you’ll not have any expert their shared knowledge can help you crack the situations.

Outsider Perspective

Sometimes as you are so much into your things you can’t actually see how it is appearing to users. Outsourcing marketing employees will give your business plans a new direction, they will show you the customer’s perspective. Also, they are the best people to know about making improvements in the things you are lacking.

Focus On Your Business

Outsourcing digital marketing service means you can focus more on the core activities of your business. They will make your head free from all other internal issues and you can focus on what you are good at. The only thing you need to make sure is to have complete trust over the person whom you are outsourcing.

Also, be sure to ask for live reports and results to get yourself updated. With all these, you’ll get complete rest over your long work schedules, allowing you to think upon and focus on the core things.

Latest Tools and Technologies

Working as digital marketers gives you access to all the latest tools and technologies. You can have access to all the special tools and software for making your work smoother and faster. Giving you optimum results it helps you achieve your goals more easily. You get to learn about new technologies and faster ways of completing your tasks.

Reporting and Analysis

While working as a digital marketer figuring out and generating the result is more difficult. You need to understand the growth from all the social networking sites. Daily reporting and analysis is a must for understanding if you are moving in the right direction. Therefore, it is a very importing step to analyze and make further improvements.

Guaranteed ROI

Being experts in their area of work they ensure that all the funds should invest in the right places. They make sure you get your desired results by focusing on their conversion.

Conclusion

Thus after reading all the outsourcing marketing benefits one thing you get sure about is that – your investment will never fail. With minimal risk amount, it ensures you complete benefit with increased ROI.

Increasing the productivity of your business, it makes you free from all the other aspects. Thus, outsourcing digital employees are much more beneficial than hiring anyone on a permanent basis. Since digital marketing is the new future of business if you are thinking of hiring any marketer for your products or services you can contact us.

We at Nimap Infotech have a complete digital marketing team. You can contact, consult and ask for our guidelines and suggestions to make your business research effective and improved.

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