Why You Should Hire a UX Designer for Your Next Digital Project.

Why You Should Hire a UX Designer for Your Next Digital Project.


In recent years and past times we’ve seen the words “UX Designer“.  This word has been thrown around carelessly without the true comprehension of what a UX Designer does.

Even so, if you in some way that you provide and work with technology or design. You probably might have felt compelled to hire one. Let me tell you that you are not alone.

That’s why in this article I’m going to make you aware of UX design. This article is based on not just what UX is but actually what UX does. How they contribute towards providing seamless user experience. They can help you achieve a better and functional product.

To better understand and get a grasp of what a UX designer does.  First you have to understand what UX is. UX is the abbreviation for User Experience. The term was first designed and coined in the 90’s by cognitive scientist Donald Norman, at the time working for Apple.

User Experience is simply put into words. It’s the way you experience the world. UX is the way you experience and live your life. It’s the way you experience a service or an app.

In fact, User Experience focuses and emphasizes how the user feels regarding a product. This conclusion is derived after taking into account all the elements present in the interaction between user and product.

When someone uses a product or a service they are experiencing it. The experience can either be good or bad, depending on a lot of factors.

Contrary to popular belief as well as the thought. A beautiful looking product doesn’t automatically transform into a successful product. The look and feel of a product are as important as it may lure users into giving it a go. But if the experience is bad, there’s no amount of “good design” that can save it. There’s a lot more that goes and is involved in a good product that just its look and feel. Hire a UX designer that can help you with your project designing requirements.

What is UX?

User Experience goes above and beyond the field of technology as well as digital products. In fact, many UX designers and developers choose to focus only on service design. However, in this post and article, I will be only focusing on the role of a UX designer to describe in the context of digital products.

Putting it very simplistically and in words, the job of a UX designer is to create the best user experience.  This is seamless and a wonderful experience for the user having the highest satisfaction possible for a product. The UX designer and developer aims to make the products and services not only usable. But also enjoyable and accessible. All of this is done while humanizing technology.

They also serve as an advocate and a negotiator for the user, bridging the gap that exists between the users’ needs and all the other parties involved in the project. Parties such as the development team and business stakeholders, while guaranteeing that the business needs are also met.

The UX designer serves as a negotiator and a facilitator and also, with all the rapid evolution of technology. This is a reminder that these products are being made for people to use, so a humane factor is key.

What Does a UX DESIGNER ACTUALLY DO? (Why Hire a UX Designer)

This question is not a simple question to answer. The roles and responsibilities of a UX designer vary. Not only depending on the company but also for different kinds of projects.
Nonetheless or nevertheless, there are some key roles and responsibilities that are far fetched and that are expected for a UX designer to perform. From user research, creation of different kinds of user personas, outline the information architecture, design of flows and wireframes, creation of varied and different prototypes and conduction of usability tests, are some of the core responsibilities.

User Experience is a User-Centered and a User aspected field. This means that the user’s needs and user requirements are always at the center of the design.


Recommended Read: Ultimate Guide to Attain Excellent UX Design for Small Business


How can a UX designer help you develop a better product?

Now that you have a better understanding and knowledge about what User Experience is and what a UX designer is, I’ll name some of the ways and principles on which a UX designer operates and performs duties and this can be of big help in the development of a successful product.

1. UX designers are experiential guides that will get and guide you through the design and development process.

As you may have noticed until now we have yet to mention the visual design. Or graphic user interface design, of a product. The reason for this is because the visual design is usually not the responsibility of the UX designer. That’s the role and responsibility of the User Interface (UI) designer. Also, in order for a product and the app to be really good. There are some steps that have to be taken into consideration before thinking about visual style or design.
Here at Nimap Infotech we strongly believe that Software should improve people’s lives, this is our mantra.

Creating a product or a service is going to be is a team effort and everybody must be on the same page. So the user’s understanding of the process and what to expect at each phase from each of all the involved parties is of vital importance.

2. UX designers will bring you down to earth when you try to jump ahead of key steps.

It’s normal for product or app owners to be excited about their products. They want to see their idea come to life and getting the user’s attention as well as getting a shape. After all, they are the ones who are investing their time and resources in this product and the ones with more to lose in case anything goes south.

Therefore, it is also normal that, with all this excitement, they would want to skip ahead and get right to the fun part. Where the product owners and investors can get to see the design of the product (where UX and UI come in). However, like with everything in life. You need to learn how to walk standing up before you can run, and you can always bet as well as count on the UX designer to remind you of this.


3. UX designers know how important and crucial it is to understand who the user target is and to remind everyone that we’re designing for them.

As mentioned before, UX design is a User-Centered and caters to the aspects going to the user’s discipline so naturally understanding the users and their needs is crucial. This understanding and app behavior is achieved in the user research step.

I know that I said that all the steps really matter, but this one is of extreme importance. This is where all the understanding as well as all biases are deconstructed and where we’ll gather solid data to determine the product requirements instead of assuming them on assumptions. In this way, we guarantee that our product decisions are based on research, and that represents a big risk reduction.


Read More: Mistakes To Avoid For Getting Better UX


So, is a UX designer really necessary?

Keep in mind that, if you’re about to start building a new product or an app for your users, the UX designer is the most reliable professional to guide you and keep you on the right path on a product design process and to help you get your web or mobile app off the ground. Hire a UX designer to simplify your software user experience development for your project.

How to Hire a UX Designer from Nimap Infotech?

Firstly, you can search for us on the Internet using any search engine like Google. You will find us at https://nimapinfotech.com. With your requirements contact us with what you want your project development to take place. We will provide you with the best and most experienced User Experience designers proficient in development and designing. All our user experience designers have a minimum of 3 years working on live software development projects. The User experience designer will guide your user experience development and suggest to you how you can better the user experience development.  We provide a project manager also to help you get the best results out of your user experience development.


Also Read: Difference between Web design and UX design


A project should always follow a process to keep all the necessary steps on track and to avoid skipping important stages. This way, you can be rest assured to see the full picture and not just focus on your own assumptions or product features and neglect the most important: what your users need and value.

Hope you like this blog on Why You Should Hire a UX Designer for Your Next Digital Project. If you want to Hire UI UX Designer then do contact us or mail at enquiry@nimapinfotech.com