In previous years, marketing was all about what consumers can see on their doorsteps. From posters to billboards, being visual was very important. So much so, businesses would put their name, and information, on anything to become easily recognized and that hasn’t really changed. Businesses still use these tactics to get their name out there, they just may use more updated methods such as personalized Sleek Wristbands or other freebies. As well as freebies, businesses will also target their consumers via email. Email marketing campaigns have come a long way since their inception in the early years. They were one of the first digital marketing tactics businesses used to get new customers and retain current customers and are still prominently used today. Of course, there are other marketing tactics out there but you can read more about those on The Daily SEM. Today is all about emails!
In this article, we are going to discuss the types of email marketing campaigns that you can use for your email marketing purposes.
1. The welcome series email:
This type of email is sent when you gain a new subscriber for your marketing purposes. This is the first type of email that is sent to every new customer that joins you either through social media campaigns or through the signup link button that is available for your webpage or website.
Imagine meeting new people or making new friends, when you meet your new colleague for the first time, what do you do? Introduce yourself, right? This is exactly what the welcome series emails are for.
Here are some examples for your welcome series email.
- Fulfillment as well as an introduction
- Inviting them to your social media channel
- Get to know them.
You can also ask them for their birthday. Do not forget to ask about their email preferences. You can ask them how did they find you, and where they found you.
If you take a long time to send a welcome series email, it may happen that they can forget their subscription to your services and this may lead them to add you to his or her spam list folder.
Here are 4 tips to craft your welcome email.
- Wow your customers with your exceptional introduction email
- Showcase your brand or product
- Say thanks
- Provide them with a little gift.
2. The standard promotional Campaign email
This can be one of the most important email marketing campaigns as well as the most common one, the one most familiar to you.
There are high chances that there must be one promotional campaign email right now in your email inbox or some more. These can be less strategic or systematic that you can likely to see.
These emails are a kind of a machine gun fire, that showing up in your inbox over and over again in a repeated fashion and does not change its layout. Instead of sending 10 different emails promoting your products, what about putting some thought in your campaign that is progressive in some way so that one email builds on the previous email and leads to the next.
Here are some things that can add life to your promotional email campaigns:
- Provoke emotion
- Add humor
- Leave them curious
- Give a free product
- Use color, images, and fonts that grab attention
- Provide free discount coupons
3. The seasonal campaign email:
After the promotional email campaign comes the seasonal email campaign.
These types of emails are sent to provide discounts and offers that run across seasonal holidays such as Valentine’s day or Christmas holiday emails. These types of email marketing campaigns can have a buildup before the main event and a follow up after- which means that they have several opportunities to send an email.
This period is important especially for retail, holiday sales account for 20% of all retail sales.
Here are some tips that you can consider when you plan your seasonal campaigns:
- Know the holidays in your own country that you are promoting
- Start early. You don’t want up your email to land with other competitors. Make sure you are the first one to land in their inbox
- Make sure the colors, as well as the theme, matches with the theme of the holiday
- Give them an exclusive discount that they cannot resist.
- Use urgency. One of the main email marketing works well is that they exist for a limited amount of time.
4. The Triggered email series:
Using automated marketing for email, you can have a user’s action trigger a series of emails.
It can happen that they clicked on a link in one of the emails in your promotional emails, put items in a cart, bought some items, responded to a survey, the behavior triggered the drip campaign that they entered in.
Recommended Read: Best Email Marketing Tools for Business
5. The post-purchase drip:
These types of emails are sent after the user or customer purchases a product. This is similar to a welcome email that assures them to get the best of the services that they deserve. Let’s take an example that I bought a new kitchen gadget. The savvy email marketer can use automated email marketing to send emails that reinforce your purchase decision to make the purchase and builds brand loyalty.
One email can provide tips on how to clean and take proper care of the product. The next can be some recipes that involve the use of the product and so on. From an emotional perspective it builds trust and delight with customers you are delivering value after you have made the sale.
These emails provide you with an opportunity to upsell and cross-sell.
6. The connect via social campaign:
The social campaign is one that is able to cross various channels from emails to social media and potentially to back again to email. This is an email marketing campaign that seeks to engage different people in their newsfeed. You have plenty of different options to choose from, from Facebook to Instagram
This email invites people to share their product experiences via social media and helps companies gain customers through social channels.
7. The NewsLetter:
This is a plain and simple campaign. In this campaign, companies send their monthly or weekly newsletter or digest. It is regular communication between you and your list- It is a smart email.
When you do your newsletter right, they are not any kind of sale pieces that your audience is likely to grow tired but rather emails that can do them a real type of service- keep them in the loop on product updates, update them or even just entertain them.
8. The Abandoned Cart series:
Abandoned cart emails can be a kind of email marketing campaign. Like many automated campaigns, these emails are triggered by a user’s actions, in this case adding an item in the shopping cart but not purchasing it. These campaigns trigger a discount that forces you to make a purchase such as discount offers that customers cannot resist.
We have listed down all the types of email marketing campaigns that are likely for you to come across. If you liked this article then do share this article with your friends and family.