There are so many marketing strategies out there – from direct marketing for small businesses to social media campaigns to trade show marketing, the list goes on. But have you ever wondered how popular companies do their marketing so tactfully? This is because they do not depend on only one vertical for efficient marketing. Instead, the process they go through for marketing includes multiple different campaigns, and sometimes also involves the help of a Charlotte SEO company, for example. Of course, email marketing is one tactic that they use heavily. Email marketing is widely used by many companies today. Efficient email marketing can easily attract customers and intrigue them into buying your products and service offerings.
Choosing the right email marketing service and provide a huge boost to your email marketing campaign and also have a significant impact on the success of your email marketing campaigns.
In this blog article, we are going to discuss the popular email marketing tools that you need to use for 2022. Let’s begin:
Why do you need to choose the best email marketing service and its importance?
Email marketing has always been one of the most cost-effective tools for any small and medium businesses.
According to the Direct Marketing Association, email marketing has been witnessing an average 4300 percent return on investment(ROI) for the businesses conducted in the US.
The main reason why this is possible is that it is easy to manage and operate. Email marketing provides you full control and allows you to establish direct contact with your customers.
It is pivotal to understand that a lot of factors that depend on the success of your email marketing campaign solely depends on the email marketing software that you choose. These services are responsible for making sure that your emails actually get delivered and lands into the inbox of your customers.
If you are not careful with your email delivery services then you can easily end up paying a lot more money for fewer features and terrible email delivery rates, which can cause you to lose even more money.
What to look into a Good email marketing Tool?
A good email marketing tool will provide you an easy to use drag and drop interface for creating awesome email marketing content and allow you to create highly engaging newsletters.
These services will easily enable you to send bulk emails that are actually personalized and customized as well as targeted without doing a lot of work. This is known as marketing automation
Apart from this, your email marketing service must make it easy to manage and organize your contact list into groups and allow you to easily track and analyze the performance of your email marketing campaigns that you carry out.
Most importantly, a good email marketing service will highly ensure that your email marketing emails will not land into the spam folder of your customer’s inbox.
Let’s have a look at some of the most popular email marketing email service providers, and let’s compare them at how they stack up against each other.
1. Constant Contact:
Constant Contact is one of the largest as well as the fastest-growing email marketing service in the world. It is also the easiest to use as well as a beginner-friendly email marketing service. You can manage your contact list, email templates, the marketing calendar, and lots more features that are provided to you.
Each account provides you with easy tracking and reporting, built-in social media tools, free image library, list segmentation, Facebook ads, as well as Shopify integration for your e-commerce website. Constant contact also provides unmatched support with a live chat feature, phone calls, as well as a vast library of email resources. Constant Contact has a 60-day trial that is free, and after that, they provide services for as low as 20$ per month.
Drip is a powerful email marketing platform for an e-commerce store, bloggers as well as digital marketers. They offer a wide range of tools in order to make marketing automation, sales funnel as well as personalization easy and efficient. They offer seamless integration for WordPress and WooCommerce. This allows you to easily add forms to your websites as well as allow you to capture more leads.
Drip is pricier compared to other email marketing services but it offers more advanced features that others do not offer. Drip offers a free account for upto 100 subscribers, after that their plans start from 49$ per month.
SendinBlue is an all-round SMS and email marketing software for businesses. They are one of the fastest email marketing services in Europe. It provides an easy to use platform with excellent and advanced tools to create beautiful and highly engaging emails. Their simple drag and drop tools are easy to use as well as perfect for beginners who do not have any experience in email marketing.
SendinBlue offers a free email marketing plan that allows you to send upto 300 emails per day, and all of these emails have branding. Include segmentation, Facebook Ads, chat feature and many more. Their paid plans start from 25$ per month.
You may also read: How can PPC ads help to grow your business
ConvertKit is a robust email marketing platform that can be used by professional bloggers, authors as well as marketers. It is very easy to use and provides powerful features. With ConvertKit you can be able to segment users to those who are interested and those who have already purchased your products. This helps you to increase conversions with automated emails that feel more personal and customized. This is called targeted email marketing.
Convertkit offers email-based support and provides an extensive knowledge base with great learning material. Convertkit offers a 14-day free trial and their premium plans start from 29$ per month. They also have a 30-day refund policy.
MailChimp is another popular email marketing service providers in the world primarily because they provide a free forever email marketing service plan. Mailchimp comes with an easy email builder, autoresponders, segmenting contacts as well as groups and simple tracking for any kind of analytics.
You can easily integrate MailChimp with many platforms such as WordPress, Magento, Shopify, and many more platforms. Mailchimp offers a free plan for upto 2000 subscribers and you can send upto 12000 emails. Paid plans start from 10$ per month.
Benefits of Email Marketing:
1. Unmatched profit from speculation
In the business world, results are seemingly the only thing that is important. Considering this, the principle reason that most organizations put resources into email promoting is the phenomenal profit from speculation. As per the DMA, the profit from venture for email is £35 for each £1 spent.
It’s obvious to see that email keeps on being the best advertising channel accessible to each business. Maybe it’s the ideal opportunity for your business to begin focusing on email advertising.
2. Moment sway
Because of the promptness of email, a business can begin getting results not long after its sending messages. A 24-hour deal, a splendid promoting ploy used by email, as it makes a need to keep moving and persuades endorsers to make a prompt move. Organizations ordinarily need to stand by weeks until they see deals come in because of print or communicated crusades and, and still, at the end of the day, how might they be certain what was liable for the buy?
3. Contact a worldwide crowd
What other promoting stage allows you right away to make an impression on a great many individuals across the world? Certainly, web-based media can assist you with getting the message out among a worldwide crowd – however who knows who’s really perusing your substance.
Then again, you can continuously get hyper nearby utilizing one of the other ten advantages – division.
4. Simple to share
Endorsers can advance splendid arrangements and offers to their companions at the snap of a button. There aren’t numerous different sorts of promoting that can be shared as effectively as this. In no time, supporters could become brand evangelists; zeroed in on acquainting your business with another market.
An ever increasing number of we see marks cunningly using this strategy, and social verification has turned into a tremendous impact for internet selling lately.
5. Convey designated messages
Most promoting experts would joyfully pay to guarantee they were just burning through cash. This is focusing on the people who were keen on their image. Email advertisers can go above and beyond however, by just sending messages to supporters who meet specific rules.
Email list division turns out incredibly for brands who gain data about their endorsers. The old ‘splash and implore’ technique for sending a similar email to each endorser or client does not work anymore. And the organizations that see the best outcomes from their email advertising are fragmenting information. Their mission is to guarantee that they’re sending the most pertinent message to people.
So we have listed down the top 5 email marketing tools that you can use in 2022. These email marketing tools provide you with a host of features. You can leverage and use to increase your customer base and market your product and services better. We hope you will use these best email marketing tools for your emailers and marketing campaigns. If you found this article useful then do check out our other articles as well