SEO vs SMO: What’s the Difference


If you’re owning a website you must have heard about the terms like SEO, SEM, SMM, and SMO. Online marketing is all about visibility and awareness. The more you are aware of the new trends and technologies, the more you’ll be visible to the customers. SEO and SMO playing a huge role are two of the bigger concerns for webmasters and bloggers. To make people aware of your business you need your company to come up with good search engine results. Also, making the proper use of social media should keep your brand and business name high on the trends. Before about SEO vs SMO let us know what is SEO & SMO.



SEO (Search Engine Result) is a technique used for making strategies to increase the number of visitors by obtaining a high-ranking placement in the search results pages of search engines.

Helping you increase the quality of your website, it is a great way to make your website user-friendly, faster and easier to navigate.

Following certain rules and regulations, it is considered as a complete framework as it contains many stages and sets of controls. However, in order to direct more traffic to the site to produce organic results of a search, webmaster and content producers have to follow all its rules and regulations. This is something that can be outsourced to a company that specialises in digital marketing.


SMO (Social Media Optimization) was developed and designed to drive traffic to manage and grow the organization’s message and its online presence. Improving your SEO performance it helps you get traffic from both social site referrals and social sites.

It helps you increase the publicity and awareness of your product, brand or event using various social media types like social news, bookmarking sites, video sharing sites, blogging sites and social networking sites like Facebook, Twitter, Instagram, etc. Social media optimization generating the web traffic optimizes websites and its content to encourage more users to use and further share links to the websites across all social media and networking sites.


Why SEO is Important for Business?


  • Visibility and Rankings:

Increasing visibility, or making it simpler for prospects to find you when they search for something you have to offer, is one of the most crucial SEO functions. Your ranking has a direct impact on your visibility.


  • Web Traffic:

One of the main objectives of SEO is to increase web traffic, and you can increase traffic by improving visibility and rankings. Think about this for a moment: moving up just one spot in the search results can increase CTR by an astounding 30.8%. 


  • Authority:

Page Authority (PA) is becoming more important to web users as well as search engines. In essence, authorities claim that your website is reliable, of a high standard, pertinent, and has value to offer.


  • Creating a Better Visitor Experience:

Another reason SEO is essential is that all the time you spend creating excellent content and optimising it for search engines on your website makes it more user-friendly. A seamless and satisfying customer experience is produced as a result. For instance, if you make your website responsive, both laptop and desktop users and mobile visitors will be able to use it. Similarly to this, speeding up page loads will lower bounce rates and encourage users to stay on your site longer.


You may also like to know more: Reasons why you should outsource SEO services


Why SMO is Important for Business?


  • Ensures a Strong Presence on the Web:

Through SMO, experts can ensure that they will have a strong online presence as well as strong visibility on social media platforms. It establishes the brand’s web specialist. It enables the brand to introduce customers to the company and its mission. It improves the brand’s recognition, accessibility, clientele, and reputation of all social media sites where the company has advertised.


  • Expands the Reach:

Social media optimization techniques increase online networking’s reach and quality. The brand can connect with many people simultaneously, thanks to its reach. Potential customers can also easily access the company through the information that is made available online thanks to its accessibility and reach online. In other words, the reach ultimately gives professionals a great opportunity to connect with business people whenever and wherever they choose.


  • Drive More Traffic:

Professionals can increase website traffic by using social media optimization because their social media presence directs customers to the business’s main website. In summary, the company can connect with potential customers all over the world through online networking channels.


  • Improves Search Engine Ranking:

Due to increased online visibility brought on by social media optimization, a website’s or business’s position on search engine results pages is improved, which ultimately improves the reputation of the entity and generates more business for it. Without a doubt, visibility brings in a lot of potential customers, and when your online ranking is top-notch, that’s the icing on the cake. Therefore, social media content optimization must be done properly by professionals.


  • Lead generation:

It appears that a client is interested in using the company’s service when they begin visiting the website from social media platforms, which is why they are doing so. As a result, it produces leads for the business.



Here’s a list of differences showing how SEO and SMO(SEO vs SMO) are different from one another



SEO helps users to drive the content. SMO helps you drive content to the target audience.
Utilized on platforms such as Google, Bing, Yahoo, Ask, Baidu, DuckDuckGo, etc. Utilized on platforms such as social news, RSS feeds, bookmarking sites, video and blogging sites, as well as social networking sites, like Facebook, Twitter, Google+, Tumblr, Pinterest, Instagram, Vine, etc.
The basic element needs to be focused on SEO is the site’s code and the proper use of keywords. Basic element needs to be focused in SMO is presentation and description of service or product.
SEO is an on-site and off-site optimization strategy SMO is only off-site optimization strategy.
In SEO search engine can block the site if the content is repetitive or same SMO has no issue with the repetition of content.
In SEO keywords are given more importance In SMO importance is given on content.
SEO takes time SMO shows you an immediate result.
SEO is a single activity that improves your rankings. SMO depends on others to increase the visibility of your content.


Why We Need Both SEO and SMO


  • Even after sharing all the dissimilarities, to make your website powerful you need both SEO and SMO. To attract traffic, get higher rankings and make your website popular you need to merge and use both SEO and SMO with one another.

  • SEO even though taking time brings your website lasting success. While SMO, on the other hand, shows its success in a short span of time. Thus to make any website popular it is essential to have a blend of both SEO and SMO.

  • The content playing the major role is an important factor for both SEO and SMO. It is required by both to crawl the search engines and gain traffic to hold visitors on your pages. SMO helps you build a relationship with the customers allows you a platform to answer their queries on a personal level. SEO bringing more visibility in the search engines helps you gain effective traffic value.

  • Thus to grow your business and website and make it popular amongst customers you need to use both SEO and SMO techniques. It is the blend of both SEO and SMO that makes online marketing plan successful.


How to Use SEO and SMO Together- SEO vs SMO:


  • Use social media to advertise your website:

Post links to your website on these sites and ask others to do the same. This can increase website traffic and boost search engine rankings.


  • Gain backlinks through social media:

Backlinks are a crucial component of a website’s search engine ranking. You can increase the number of backlinks pointing to your website by producing high-quality content that is shared on social media.


  • Observe and record your outcomes:

Utilize tools to monitor the traffic to, and interaction on, your website across social media. This will enable you to determine which tactics are effective and which ones require improvement.


  • Use social media to establish connections:

Connecting with your followers on social media can give you invaluable insight into the wants and needs of your audience. This can assist you in producing content that will spread more readily and drive more visitors to your website.


  • Cross-promote social media profiles on your website:

Promote your social media accounts on your website by adding links to them. This will make it simple for visitors to find your social media profiles. This will help you grow your social media following and increase website traffic.


  • Optimize social media profiles for search engines:

Your social media profiles should be optimized for search engines. To make it simpler for people to find your social media profiles through search engines, use keywords in your bios and profile descriptions.


  • Leverage user-generated content:

Use user-generated content to your advantage by encouraging your followers to share their own material about your company or products. This can help boost interaction and drive more visitors to your website.


You can increase the online visibility of your website, increase traffic to it, and develop relationships with your audience by combining SEO and SMO. To get the best results, it’s critical to regularly monitor your progress and modify your tactics as necessary.


Read More: SEO vs SEM



Hope you like this blog on SEO vs SMO. If you’re looking for any kind of help with search engine optimization or social media optimization, contact us. We at Nimap Infotech (IT outsourcing and digital marketing company) have a huge team of digital marketers and developers. Outsource SEO services to make your website popular and your products powerful amongst customers. Our marketers having complete online marketing knowledge knows everything that requires to make a website successful.