Emerging Social Media Marketing Trends

5 Emerging Social Media Marketing Trends to Watch in 2023


With many changes that are taking place in the world of digital marketing, social media is something that is not to be ignored. It has evolved and is continuously proving itself to be the most viable and useful tool and channels that can be used for modern marketing methods.

But to effectively use social media, one has to learn and adapt to the tactics that suit for digital marketing promotions on social media. In order to help you to keep an eye on what things are there that need to be done for social media marketing in 2023, we have compiled this list of trends- these include both newer changes and continuing shifts in recent changes.

Social media channels such as Facebook and Twitter, or LinkedIn are no longer just the medium for social networks. They have been able to transform themselves into avid marketing platforms that are capable of generating more traffic to your website as well as revenue for your product or service.

There are many things that you can do when it comes to following trends. These trends are happening in Social media marketing

There are many brands that are not using social media networks to harness their full capacity. This has been in a poor business sense and it is after all social media that is the first place where people go to research a brand as well as interacting with it.

Here are 7 trends that you need to follow for social media:

1. Video Content Will Dominate Social Feeds:

Video is such a content that is likely to be consumed on the go and people love to watch videos that help them in an educational or motivational way. If you ask us, then social media videos are something that has dominated and is likely to be used and consumed by all.

Video content is going to dominate the social media industry. Statistics prove that people prefer to watch interactive videos and content instead of reading blogs. This is an interesting feat that is happening in the digital marketing space. Noticeably the social media consumption when it comes to videos has grown up drastically and swiftly.

Here are some pointers that prove videos are the next best thing:

  • 92% of users watch videos are likely to share it with others
  • Social videos generate about 1200% shares than text or image-based content
  • 72% of consumers would rather learn about a product or service by using a video
  • Users spend about 88% more time on websites that have videos
  • 54% of consumers want to see more video content from different brands.

From the above information, it is clear that video content is evidently the future. Brands that continue to not use videos to their fullest potential are making a huge mistake and they will find it difficult in order to catch up to their competitors if they do not adapt to it sooner or later.

2. Stories will take centre stage:

Social media stories are kind of stories that appear in the news feed, but this is the one that is visual rather than text heavy. This is the short clip format for stories that everyone is loving and finds useful to be used. Stories are such a format that is used to depict everyday events and happenings in the form of images that either move or are animated to please the eye. Instagram stories are the next thing that is happening and is the usual trend that is followed by everyone.

Here are some facts about the stories:

  • Stories have proven to be growing 15 times faster than news feeds
  • Both the creation as well as consumption has skyrocketed to 842% from the year 2016s
  • 62% of people have become more interested in a brand or its product after viewing it in a story.

With stories are now being popular amongst the youth, 69% of millennials are using it to make purchases. Another great feature that is being used heavily is the ability to add polls and ask questions, that allows marketers to gain valuable insights from their audiences and build engagement through simple interactive content.

People love to know the stories about successful people. They are more keen in knowing how such people achieve success in their lives. So stories will take centre stage and the consumption of people related stories through blogs and videos is increasing drastically.

This kind of content will make it possible to open the stages to more genuine marketing that is able to resonate with wider audiences. In 2023 brands will be using stories much more often.

3. More companies will use influencer marketing:

Influencer marketing is another well-established way of marketing that brands are on the verge of adopting and following. About 63% of marketers plan to go to an influencer marketing agency for help marketing as well as increase their stipulated budget for influencer marketing in 2023 because the ROI that is provided is that good. You get 520% returns for every dollar spent.

The reason that influencer marketing works so well is that consumers are wary of ads and untrusting of faceless brands. They place more trust in someone they know very well, even if the relationship is entirely online. In any case, consumers are known to give more weightage to reviews than they do to a brand.

The continued growth of influencer marketing is destined to be one of the biggest social media trends in 2023.

Recommended Read: Digital Marketing strategy for Retail Business


4. Augmented reality will go mainstream:

When the question is about the future technology used for marketing purposes. Augmented Reality or AR is the most advanced trend that is used right now. By 2022, the augmented and virtual reality market is expected to reach a market size of about 209.22 billion dollars. This is up from a mere 14.7 dollars in 2017. Pokemon Go, as well as Snapchat filters and lenses, are the most well-known examples of AR that is used in everyday lives. Augmented Reality allows you to transform the customer experience in a way never seen before- a truly interactive shopping experience.

AR opens the doors to vast opportunities for marketers and its capabilities are well known. These can improve and eliminate the barriers to entry fall, so you can expect big strides for this technology in 2023.

5. Social Commerce will be massive:

The merging of social media, as well as e-commerce, will be going mainstream and it will be just a matter of time that it will be used in everyday technology. Giving consumers the opportunity to buy products without having to leave the social platform is a great thing. Things such as shoppable posts is a huge step forward in offering an overall better customer experience for Internet buyers. Instagram is leading the way with this. In just a span of few years the social media has now merged with the ecommerce marketing tactics that is taking place.

Also Read: Pros and Cons of Instagram for Business



This is evident that digital marketing will be taken by storm by social media. We have shared with you the best 5 Social Media Marketing Trends trends. These are likely to be dominant for the promotion of brands by social media. If you are looking for social media marketing for your brand then you can contact us at enquiry@nimapinfotech.com. If you liked this blog then do check out our other blogs as well.