10 Most Popular link building technique for SEO

 

Over 256 people have rated [5/5]

 

SEO is one of the most important tactics that organizations do to increase web traffic for their websites. Some organizations will use a link building service to increase their SEO whilst others will try and build links up themselves. There are many important aspects that you can do in order to increase quality traffic for its website. In this article, we are going to list down 10 important tactics that you can use for increasing web traffic. And learn some Link Building technique.

 

1) Ask for getting Backlinks

This is the most ideal way in order to get started, especially if you are a beginner in this job. Think about all your friends, coworkers, colleagues, partners and clients who have a blog set up for themselves or have a website. All that you can do is just ask for a backlink to your website. You can ask for in-content links rather than links in the sidebar or footer. But you need to be careful and need to make sure that the backlink comes from the website that is related to your niche. This is extremely important. Otherwise, the backlink will not have any impact on your website’s rankings and can even be harmful to your website’s reputation.

 

 

2) You need to Build Relationships

For performing good link-building for your website, you need to build good relationships. You will get plenty of opportunities for building new contacts. You should always start from niche-related communities such as forums, blogs, and social groups, for example, you can find many groups on facebook that are related to your niche.

So you can make the first step by actively contributing with some interesting relevant comments as well as posts. You need to participate in these online communities that are focussed on your niche, you will not only be able to gain some good backlinks but you will also have access to the newest industry news and will also be able to connect to some interesting people that share your passion.

 

3) Provide a Testimonial

Testimonial link building is a win-win situation for all. Many businesses offer you a chance to say a few words about the experience of using their products. On one hand, this is a perfect method for building a customer’s trust. On the other hand, this is a time tested and a great opportunity for you to get a backlink and potential traffic from that website and it usually has a much higher and has an easy approval rate than your standard link request emails. Companies can usually get another testimonial to place on their website while you are able to get a new backlink.

 

 

You may like to know more: Things To Consider Before You Outsource SEO

 

4) You can start a blog

You should always refrain from creating one blog site with one blog post and a backlink to your website. This will not do any good to your site, rather it can harm it. If you want to create a blog you need to keep it alive by regularly posting relevant and high-quality content on your website. Keeping your blog alive is the most appropriate thing that you can do to increase your search rankings as well as a channel to get backlinks to your website.

Write blog posts on a regular basis. You should focus on your client’s needs. As time passes, it will most likely gain authority. You need to make sure that your content is relevant as well as useful and it should be well structured. This is the only way in order to ensure that your world will get linked to it again and again. That is how you should gain great backlinks, you need to earn them.

 

5) List your website in trustworthy directories

There are many online directories that do not provide any real value to Internet users and Google has excluded them from its search results. You do not want your website listed on such directories

But not all online directories are bad. A directory that not only provides you a chance to be listed on their website but also provides useful information to your customers is a directory that you need to be listed on.

Niche directories and directories that are attached to informative websites for a specific industry are a good choice and you should work on these directories. Having your business listed on such directories often makes it easier to get indexed in major search engines and also helps people find you online.

 

6) Write a good guest post

There are many websites that accept guest posts and blogs about your niche as well as publish your article. Before you publish your article somewhere, you need to make sure that:
Your website or blog is relevant to your topic

The article should not contain any promotional content rather should have value for the readers
You have to focus on quality content (interesting, well-written and professional)
You should remember that poor quality content can bring a bad reputation
It is most important that you build backlinks that can impact your website in search engine rankings for the respective search results.

 

 

 

7) Discover competitors common backlinks:

If you have done your competitor analysis thoroughly then you will notice that they have some backlinks in common which you do not have. If your competition has managed to get these backlinks, then you should also try and get these links too. All you need to do is analyze these backlinks and try to get them as well.

 

 

 

8) Get an indirect backlink from your competitor

It is quite common that some of the competitors link to the same websites. These websites usually have a big authority in your industry. In many cases, you will find that pages your competitors link to are authoritative websites in your niche.
A link from such a place will be helpful as the powerful link juice your website will be able to receive. But here is something else, if you manage to get backlinks here, your competitors will indirectly link to you.

 

9) Recover your dead backlinks

Sometimes you might find some broken links on your website. This can even be the case, if the location of your page changes or if the webmaster misspelled your link. In both, these cases will return a 404 error.
Such issues might commonly occur after a website was relaunched or migrated into some other You domain. should redirect these backlinks to some other pages. You should try and recover the link juice for these 404 pages to either new pages or some other pages on your website.

 

 

 

 

10) Turn your mentions into credible backlinks

This is probably one of the easiest ways to gain backlinks to your website. Somebody wrote something about you, they mentioned your brand or product but have not linked to your website. In situations like these, it is usually enough that you contact the webmaster and ask him to convert your mention into a backlink.

 

To know more: Reasons Why You Should Outsource SEO Services

 

Conclusion:

So now that you have known the most popular link building techniques that you can use for SEO purposes for your website. You need to implement these techniques that will help you to rank your website in the search engine results page. We hope that you have found this article useful and informative.

If you’re looking for any digital marketing services or outsource SEO services in Mumbai for your website, then do contact us. We provide the most cost-effective methods for doing SEO for ranking your website, our professionals are highly experienced and are experts in their domains who will help you gain organic traffic for your website.

 

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nimap September 19, 2019 0 Comments

SEO Vs SMO

Over 430 people have rated [5/5]

If you’re owning a website you must have heard about the terms like SEO, SEM, SMM, and SMO. Online marketing is all about visibility and awareness. The more you are aware of the new trends and technologies, the more you’ll be visible to the customers.

SEO and SMO playing a huge role are two of the bigger concerns for webmasters and bloggers. To make people aware of your business you need your company to come up with good search engine results. Also, making the proper use of social media you should keep your brand and business name high on the trends.

SEO

SEO (Search Engine Result) is a technique used for making strategies to increase the number of visitors by obtaining a high-ranking placement in the search results pages of search engines.

Helping you increase the quality of your website, it is a great way to make your website user-friendly, faster and easier to navigate.

Following certain rules and regulations, it is considered as a complete framework as it contains many stages and sets of controls. However, in order to direct more traffic to the site to produce organic results of a search, webmaster and content producers have to follow all its rules and regulations. This is something that can be outsourced to a company that specialises in digital marketing. There are a lot of organisations out there, even if you are looking for a sydney seo agency, a quick google search will help you find one.

SMO

SMO (Social Media Optimization) was developed and designed to drive traffic to manage and grow the organization’s message and its online presence. Improving your SEO performance it helps you get traffic from both social site referrals and social sites.

It helps you increase the publicity and awareness of your product, brand or event using various social media types like social news, bookmarking sites, video sharing sites, blogging sites and social networking sites like Facebook, Twitter, Instagram, etc. Social media optimization generating the web traffic optimizes websites and its content to encourage more users to use and further share links to the websites across all social media and networking sites.

 

You may also like to know more: Reasons why you should outsource SEO services

 

Do SEO and SMO Help One Another?

SEO mainly works on improving the ranking of your website. It is able to drive visitors with the likes of Google. While SMO, on the other hand, focuses on driving traffic through social media platforms. Although both SEO and SMO works on different spheres but for some way or the other they do impact one another. No matter how differently they work the important thing about them is that in the end, they serve the same goal purpose – driving maximum traffic.

SEO vs SMO

Here’s a list of differences showing how SEO and SMO are different from one another –

SEO

SMO

SEO helps users to drive the content.SMO helps you drive content to the target audience.
Utilized on platforms such as Google, Bing, Yahoo, Ask, Baidu, DuckDuckGo, etc. Utilized on platforms such as social news, RSS feeds, bookmarking sites, video and blogging sites, as well as social networking sites, like Facebook, Twitter, Google+, Tumblr, Pinterest, Instagram, Vine, etc.
The basic element needs to be focused on SEO is the site’s code and the proper use of keywords.Basic element needs to be focused in SMO is presentation and description of service or product.
SEO is an on-site and off-site optimization strategy

SMO is only off-site optimization strategy.

 

In SEO search engine can block the site if the content is repetitive or sameSMO has no issue with the repetition of content.
In SEO keywords are given more importanceIn SMO importance is given on content.
SEO takes time SMO shows you an immediate result.
SEO is a single activity that improves your rankings.SMO depends on others to increase the visibility of your content.

 

Why We Need Both SEO and SMO

Even after sharing all the dissimilarities, to make your website powerful you need both SEO and SMO. To attract traffic, get higher rankings and make your website popular you need to merge and use both SEO and SMO with one another.

SEO even though taking time brings your website lasting success. While SMO, on the other hand, shows its success in a short span of time. Thus to make any website popular it is essential to have a blend of both SEO and SMO.
The content playing the major role is an important factor for both SEO and SMO. It is required by both to crawl the search engines and gain traffic to hold visitors on your pages. SMO helps you build a relationship with the customers allows you a platform to answer their queries on a personal level. SEO bringing more visibility in the search engines helps you gain effective traffic value.

Thus to grow your business and website and make it popular amongst customers you need to use both SEO and SMO techniques. It is the blend of both SEO and SMO that makes online marketing plan successful.

 

Read More: SEO vs SEM

 

Conclusion

If you’re looking for any kind of help with search engine optimization or social media optimization, contact us. We at Nimap Infotech (IT outsourcing and digital marketing company) have a huge team of digital marketers and developers. Outsource SEO services to make your website popular and your products powerful amongst customers. Our marketers having complete online marketing knowledge knows everything that requires to make a website successful.

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nimap August 19, 2019 0 Comments

Why Content is King in Digital Marketing

Why Content is King in Digital Marketing

400 user rated the blog 05/05

 

“Content is king”, a famous quote written and published by Microsoft founder Bill Gates in the year 1996. Although the quote is not new but due to the increased focus on content marketing strategies it becomes exactly relevant.

Before moving ahead with the importance of content in marketing let’s first define what do you mean by Content?

Content is a piece of information and experience or communication that helps people understand the concept for which it is shared. It directs users to reach the desired result which they were looking for or searching for.

The digital marketing field is not new in the business but with the recent success, it is increasingly getting more popular day by day.

Content in Digital Marketing

Being the medium to deliver information and entertainment it ruled over numbers of industries. But with the rise of Internet definition of content became extremely wide.
As you can see today all the types of business industries success depend largely on its content. For all types of business, you need content to reach out to your customers.

Let’s take a basic and common living example of social media. Can you imagine Facebook, Instagram, and any of the other social media sites without content?

I don’t think you can, content being the heart of today’s marketing strategies plays an extremely important role to make your business website up. In order to bring more visitors to your website, you need to share your posts and blogs on different websites.

People today spend a large amount of time surfing social media and remain online on other websites, there are even social media tools similar to those from companies like upleap that some use to promote audience engagement with content. Where content playing the dominating role catches their attention to brands and products that are rolling.

Content being spinal of any business gives you the opportunity to communicate with your readers and customers. Spending most of the time being online on the internet they prefer doing all their activities online like reading, streaming, singing, bookings, etc.

What is Content Marketing

Content marketing is referred to the marketing of business or brand by sharing relevant and valuable content to attract a large amount of audience that helps you drive a large sum of profitability. With the use of the right content, it helps you solve the issues of many prospective customers. Also using a content marketing funnel will enable you to track your visitor’s steps, in order to turn them into customers.

Content marketing is also known as strategic marketing focusses to retain and bring new potential customers to increase the growth and profitability of the business.

It is a kind of long term strategy that is applied to increase visibility, encourage backlinks for SEO and to generate and increase new customers. To understand the concept and idea for which the information is shared this strategy helps marketers build strong relationships with their targeted audience.

Importance of Content in Digital Marketing

Quality content helping you improve the conversion rate of your website not only builds trust to connect with your audience but also fuels your marketing techniques. Using this strategy you can promote your business website in numerous ways online. It allows you to connect your leads and customers.

Here’s a list of reasons why content is important for digital marketing

Educates Audience

Before making a purchase it is natural from the customer’s point of view to gather all the related information. You check the website of the brand, read its description to know how the product or service will be. You go through reviews and comments and educate yourself enough before you can come to any conclusion.

Content on the companies home page, it’s about page, related blogs and product pages are mainly considered as educational content. They provide all the related information about their products to educate their audience. It aims to teach the target audience about the business services and its offerings.

Therefore while designing any such content you have to think from the perspective of the users. While addressing the target audience try to focus on their problems and questions. It’s only then you’ll be able to answer and satisfy users by providing them correct educational content. Educational content should be helpful giving an appropriate solution to the customers.

Fuels SEO

Search engines are a go-to resource for just about any time someone has a question or concern. This means that optimizing your content to appear in relevant searches can help you attract new leads to your website. However, in order to fuel your Search Engine Optimization (SEO) strategy, you need to have strong content. Agencies like ClickSlice have the expertise to help you succeed in the SEO department so getting in touch with them is certainly advisable.

To make your website visible and appear in relevant searches you should use optimized content. And to charge SEO strategy you need strong quality content. Since SEO works after keywords and backlink you should create web pages with good quality content. If you have good quality content for your website that can engage customers it is easy to come up with good search ranking.

Social Media Strategies

Social media is the most used and important way to reach your customers. Today more than any website social media posts got the most viewers. Using the powerful tool you can easily start conversations with your audience and build a good relationship with them.

It provides you an easy medium to convince how your products and services are genuine and reliable. Thus, making your relationship with customers more strong it ultimately helps you increase your sales and business.

Benefits of Content Marketing

In order to survive and flourish your business in today’s fast-moving world, digital marketing services are very much important. In which concept of content marketing carries a vital role to rank your websites up.

Here’s a list of reasons informing the benefits of content marketing and how content is considered as the king of digital marketing.

Growing Website Traffic

Consistent delivery of quality content helps you increase visitors which helps you increase in the website traffic. Therefore, the more valuable and relevant content you’ll post the more traffic you will find for your website.
SEO

To rank your page to reach a good number of visitors you need to pay attention to keyword stuffing. With the practice of good quality content, it becomes much easier for Google to crawl your page and give better results than before.

Increased Leads

Customers after doing all the research plans to buy the product. By creating good quality educational content on your website you can influence more people. Above all, it is helping in bringing leads with good conversion rates.

Enhance Brand Image

Good content on your website forms a classic image of your services on customers. Some brands before even selling get a good reputation. Quality content helps you maintain your old business reputation.

Brand Authority

As you can see there’s so high competition you have in the market it takes really something unique and different to be on the top of everything. With the age of trends and digitalization, social media platforms provide you medium to easily convey and spread your brands and services.

 

OUTSOURCE CONTENT WRITER NOW!!!

 

Increased Sales

Good quality content helps you engage readers in your blogs and posts which easily benefits you with more conversions and sales leads. Thus improving your business it brings your business more growth and opportunities for success.
Improves customer relationships

For every business, it is important to keep good relations with your customers. Social media, in addition, provides you one such medium to be in constant touch with your customers. With good content, it is easy to address their requirements and respond to their feedback and reviews.

Conclusion

Content is and will always play an important and effective marketing tool in the business. No matter you choose videos, graphics or images content will be required everywhere. Therefore before you plan any marketing strategy or campaign make sure you think about the content you’ll going to require. Effective content attracts and helps you communicate with ideal customers that might be interested in your services to bring you more growth and success.

Therefore, if you’re into business and looking for a content writer to increase the effectivity of the business you’re at the right place. Contact us to hire talented and experienced content writer with good knowledge of keywords and SEO. we at Nimap Infotech have creative content writers to help you rank your website with good customer visibility.

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nimap July 13, 2019 0 Comments

Difference Between SEO and SEM(SEO vs SEM)

223 People Voted 5/5

Search Engine Optimization and Search Engine Marketing may appear confusing in the beginning. Many people still think both are the same. Are they?

Their interchangeable terms often make it’s understanding confusing.

In our previous blog, we have discussed SEO and how it is important. Let’s find out how it is different from SEM and what role both SEO and SEM plays in marketing.span>

Search Engine Marketing(SEM), on the other hand, is internet marketing used for increasing the site’s visibility through advertising and organic search engine results. SEO thus becoming a part of SEM helps you increase visibility in search engines.

In order to get more search engine visitors, it can also use other methods like PPC advertising.

SEM incorporates SEO which adjusts or rewrites the content of the website and its site architecture to achieve higher rankings in search engine results pages.

 

What are the Components of SEO?

The rules and algorithms after which SEO works keeps updating, however, the thing that remains constant are its two major components – on-page and off-page. These are the two important activities SEO is comprised of.

 

1. Off-page SEO (off-site SEO)

The off-page technique is used for improving the position of a website in search engine result pages (SERPs). It is used for promoting your website for the purpose of ranking it higher in the search results.

Off-page SEO includes link buildings to attract and acquire high-quality backlinks from other websites. It manages the local listings and directory profiles. When a particular brand’s website is linked with many other websites it reflects that the brand’s website as trustworthy and reliable. Resulting, an increase in your search engine rankings.

Off-page SEO helps you attract the attention for social bookmarking sites like Reddit, Digg, etc. Using high-quality content which is helpful to target the audience like blog articles helps you establish your authority resulting in increased organic website traffic, chances for inbound links and more conversions.

2. On-page SEO (on-site SEO)

On-page includes activities of optimizing individual web pages to get higher ranking and earn more relevant traffic. It helps you optimize individual pages of the website to target specific keywords.

Unlike off-page which refers to links and other signals, it works on the content and HTML source codes of pages. Strategies on which on-page runs are keyword research, content creation, and keyword optimization. It helps search engines understand the content of the page to give it further ranking.

The search engine looks for signals to understand what the page is all about which includes website structure, SEO keywords, title optimizations, headings, internal links, image SEO, structured data markup and other techniques. All these help in improving the usability and credibility of a website.

 

Recommended Reading: Why Outsource SEO Services In India?

 

Search Engine Marketing

SEM involves the process of getting traffic either from the free search engines else from the paid search ads. That is, there are two ways to attract attention either you do it organically else you have to do it using the paid campaigns. It works on two basic things – Search Engine Optimization (SEO) and Paid Search Advertising (PSA).

Through paid advertisements, SEM can earn search visibility for websites. These advertisements in common terms are known as pay-per-click ads. You can also use other SEM activities like cost-per-click (CPC) ads, paid search ads and paid search advertising. Relevant ad copy and keywords help you target potential customers and buyers. Giving your business extra opportunities to increase the visibility of web pages, landing pages, blog articles and more.

 

Why is SEM Important

Before moving ahead, let’s understand how it is beneficial for a website and for people doing online business.

Let’s take an example, whenever you’re asked to search for anything or want to find something the first thing you’ll do is look for it in search engine. Majority of the public use Google as a search engine.

After clicking on the search button what you expect is either a particular answer to your question else a list of sources mentioned separately.

Studying the general human tendency they’ll end up their search with the first five results. Search engines work hard to show up the content or material that is beneficial for users.

However in order to detect and show you the best result search engines works hard. They develop the number of complex algorithms to take variables into account before deciding which website to show at the top.

Therefore, if you want your website to reach a maximum number of people out there you must focus on the ranking of your website.

 

Benefits of SEM

  • SEM search ads will generate traffic to your site, even when SEO and other marketing tactics fluctuate.
  • SEM offers brands and companies a chance to make more money from their marketing campaigns.
  • It is an important conversion driver for marketing campaigns as the paid ads are commonly linked to conversion-focused landing pages.
  • It helps you increase awareness about the brand.
  • SEM helps greatly in finding the best result for local marketing.
  • SEM is the fastest-to-launch traffic strategy which helps you generate immediate results for your campaigns.
  • With the help of search ads, it becomes easier to generate traffic even when SEO and other marketing tactics fluctuate.
  • Ads are easy to appear in the top search lists.
  • It is great for doing mobile marketing.

Difference Between SEO and SEM

SEO SEM
It is a part of SEM.Superset of SEO, it is used for traffic generation.
It optimizes a website page content and visibility to gain natural ranking on SERP.SEM promotes websites to increase visibility and traffic in SERPs.
SEO is an organic strategy.SEM is a paid strategy.
It is controllable.It is doubtful and uncertain.
SEO is inexpensiveSEM is expensive
Visible to anyone.Visible to select the targeted audience.
SEO result takes time.The results are immediate.
It provides value to your website over time.Do not benefit you over time.
Higher click-through rate.Lower click-through rate.

SEO or SEM Which is Better?

In order to build a good online presence, it is necessary to practice effectual search engine optimization. SEM requires organic SEO to get enough success. It helps consumers drive to the specific products they were looking for. Therefore you can easily say SEO and SEM work hand in hand.

If you want SEM to bring good investment for your business it is necessary you have good SEO running in place.

No doubt PPC is a good option to bring immediate visibility but it would not be a good choice to strictly go with PPC and not opt SEO.

It is a matter of personal choice, no matter where you are in the process of online business, be sure to use local SEO to fully optimize your website before making large investments in paid advertising. If you like, you could rent a website that is already visible on search engines and well optimized to let your marketing efforts off to a good start. You can look more into Rank and Rent for Babies to see if it’s worth doing that for you.

 

Must Read: Things To Consider Before You Outsource SEO

 

 

Conclusion

If you wish to guide yourself more into digital marketing and learn to process SEO and SEM for your website feel free to contact Nimap Infotech. We have a highly qualified and experienced team of digital marketers at our firm. With smart contact rank your business website using the most valuable means without spending too much.

Learn more SEO here

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nimap July 13, 2019 0 Comments
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