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Google BERT Algorithm Update 2020

Google BERT has been the latest and greatest update to the list of search algorithms that it has passed over the years in a view to improving customer search experience, for providing relevant information. With this algorithm, Google has been able to make major changes to its search algorithm since the release of Rankbrain that was done five years ago. The company said that the algorithm is going to impact about 1 in 10 search queries for showing relevant results that rank for the user’s search queries.


What is BERT?

BERT stands for Bidirectional Encoder Representations from Transformers. This is Google’s Answer for implementing Neural Network-based technique for Natural Language Processing (NLP) and pretraining it. The algorithm was designed using open source techniques. In short, BERT can help computers better understand the language like humans do.


When is BERT used?

According to Google, BERT helps to better understand the nuances and context of the words that are used for search queries and better match those queries with much more relevant search results. It is used for Featured snippets 


In an example to illustrate how BERT is efficient in understanding search context and search queries, the search term “2019 brazil traveler to the USA need a visa”, the word “to” has an important relationship with the other words in the search query and it is essential for constructing the meaning derived from the search query, Without BERT Google would interpret the search query as follows “US citizens traveling to Brazil”. Using BERT Google is able to better understand the nuance that the search query provides and know that the word “to” plays an important role here in constructing the meaning derived from the search phrase and will be able to provide much more relevant results for the search query.

Google Algorithm Update 2020

In a different example, consider the following search query “do estheticians stand a lot at work”. Previously Google would match the term Stand-alone with the word stand that is used in the query. The Google Bert Algorithm understands that the word “stand” used in the query is related to the physical demands that the job has, and in such cases delivers a much more relevant and useful response.


Google algorithm update 2020Let’s take another example, Google can now understand the query in a similar fashion that humans would understand in order to show a much more relevant search for “Can you get medicine for someone pharmacy”.

Google BERT Algorithm Update


Featured Snippet Example:


Here is one example that shows a much more relevant featured snippet for the user query “Parking on a hill with no curb”. Before BERT, this search term would easily confuse Google’s systems. We used to place a high amount of importance on the word “curb” and would ignore the word “no”, and we did not understand how important would the word no be for the search query. So we used to return results for the query “Parking on a hill with a curb


Google BERT Algorithm Update



RankBrain is still being used and will continue to do so

RankBrain was Google’s first implementation for Artificial Intelligence for understanding user’s search queries in 2015. It looks at both the query and the content of the web pages in Google’s index in order to better understand all the meanings that a word has. BERT is not going to replace RankBrain. This is an additional method for understanding queries as well as the content. As far as RankBrain is concerned, it will continue to be used for some queries. But when Google thinks that a particular query can be better understood by using BERT, Google will use BERT for it. In fact, a single query can easily use multiple methods including BERT or RankBrain or both for better understanding the query.


How So?

Google explained that there are going to be a lot of ways that it can understand what the language used in your query actually means, and how it can relate to your content on the web. For example, if the user misspells a word, Google’s spelling systems can help you to find the right word for what you need. BERT is another signal that Google will be using to better understand the language that the user uses for search queries. Depending on what the user searches for, any one or a combination of these signals can be used by Google to understand your search query and provide much more relevant results.


Can you optimize for BERT?

It is highly unlikely. Google tells that SEOs cannot be really optimized for RankBrain. But this means that Google is getting better at understanding natural language. You just need to focus your attention on writing quality content for readers. This is just Google’s effort to understand the user’s query and matching it for providing relevant results.



Also Read: 10 Most Popular link building technique for SEO




Google expect you that you write content for readers and do your job better in providing quality for your readers and users, You do not need to worry much about getting your content ranked as it will obviously do so if you provide value for your users and readers.


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nimap January 15, 2020 0 Comments

9 SEO Trends for 2021 That You Need To Know

[yasr_overall_rating] Over 124 people have rated [4.7/5]

There has been fierce competition between companies to stay on top of the Google Search Engine rankings. The battle becomes even more complex when you are fighting to be on top of other search engines like Yandex. However, that’s a story for another day. Although, you can search ‘SEO Yandex Google‘ in the meantime. As this online competition continues to increase and new websites are being launched, it is high time to think about content strategy and investment in SEO. Websites must be able to meet specific requirements that are set by Search Engines such as Google, Bing, and Yahoo. This is where SEO strategy becomes very important for your business because it is the difference between your business gaining customers or being left in the dust. Most businesses often only have to put their efforts into a local reach, for instance, a Roofing company may look to SEO services such as the SEO Brothers in order to make sure that their local SEO is big enough for their local customers. This is due to the fact that roofing companies will typically aim for customers in their surrounding areas. Making sure that they have an eye on changing trends can help to boost their business through SEO in the long run.

You must discover what SEO trends exist and keep them in mind so that, whether you choose to manage your SEO within your business or hire and SEO to help, you are able to update your website accordingly and ensure that more prospects and customers can find you in the search engine results.

So let’s dive into the Topmost 9 SEO trends in 2021:

Snippets will dominate for more search clicks:

Google has been evolving itself to deliver better user experience for search results by the use of featured snippets. Featured snippets have been usually appearing above the Number 1 spot, and this spot is commonly named as Position 0.

In order to take advantage of this feature as well as drive more clicks for your website, you need to be able to provide clear answers to commonly asked questions that are present on your website. Featured Snippets are mostly being evaluated and boosted to be present on the top depending upon their quality. You should not take this trend lightly as 54.68% of clicks have been originating from featured snippets. This proves that they drive more than half of the search engine clicks.

Featured snippets give a great opportunity for content creators because it provides you with the ability to generate more traffic even though you are not ranking on the top position.

Influencers should be leveraged and used for SEO:

People often are looking for information that they can trust, and they feel that it is from an authentic source, such as reviews. They often feel inundated and annoyed by ads.

This has lead to a rise in influencer marketing. People are much more likely for getting engaged with a respected as well as a well-known person than they will be from an ad. Digital marketers, as well as media companies, are looking forward to increasing their influencer marketing because it has produced excellent results.

Hiring or partnering with an influencer can easily help you to amplify your content reach as well as generate more traffic for your website. They can help you in order to build valuable backlinks. As you know that valuable backlinks are an important factor in ranking your website on search engines like Google.

If you invest in influencer marketing you will not only enable yourself to get a boost in rankings as well as increase your brand presence but also generate leads.

Secure websites are a high priority and a must:

User safety is yet another trend that is on the rise in the online world. It can be very important for the website user experience. If a user does not feel safe while visiting a website then it is very likely that they will leave. Or if they see a “Not Secure” warning then they may not proceed further. As a result of this, bounce rates could be affected, and the position of the page can be drastically reduced.

Therefore, it is important to enable the HTTPS protocol for your website. HTTPS provides a secure connection to your website and all the data transfer that occurs between the server and your browser could easily be encrypted and authenticated. According to Google, HTTPS helps to prevent tampering the communication between your website and the user’s browser.

It also provides a boost in the organic rankings for your website compared to non-secure websites.

Read More: Things To Consider Before You Outsource SEO Service

Websites Optimized for Voice search:

Before the existence of innovative smartphones, people have searched by plugging words into search engine boxes on their desktop computers. Keywords were born from this behavior. With the huge growth of mobile devices, voice search has now become a popular trend among mobile devices. These searches are not only done on phone but also done on voice assistants such as Amazon Echo, Samsung smart TV, Voice Pods. Knowing how to optimize your website for voice search can help you to generate more traffic if you can understand and implement conventional voice searches in your SEO strategy.

Voice searches affect SEO in a big way because it is all about asking questions via voice instead of entering search queries, these terms have become more conventional and targeted.

However, the search engine must do a lot of work when trying to extract relevant information from the user’s voice command thereby rendering the keywords not so important anymore.

The change is imminent considering that by the end of the year 2021 it is expected that more than 50% of all internet searched will be through user voices. Therefore, your content should adapt to this new trend and try to stand out in the current search engines.

Mobile UX will determine your Rankings:

A website that does not have its equivalent mobile version of the webpage may lose out on its users in the coming years as mobile web pages are a growing trend that will get even more popular in 2021. Especially more people are obtaining smartphones and more cell towers are being built with better connectivity.

Technology and how people are able to find information through their mobile devices is getting so advanced that it is now not enough just to have a mobile website. The interface has to be easy to read and be able to grab people’s attention and then have the ability to answer questions and keep users entertained.

Studies have shown that 4 out of 5 people conduct searched through their mobile devices, and searches on smartphones are 88% of all the traffic generated for the web.

It is the quality of the website and the UX that drives more users towards the website and this is an essential objective that has to be met by the design standards of the companies’ website.

You may also like to know: Why Outsource SEO Services In India?

Videos as a source of Information:

Just as voice search is becoming popular, there is a new trend that people prefer to consume content from videos more often instead of reading content through blogs or social websites. Studies from Google and other organizations have shown that about 6 out of 10 people would spend their time watching online videos instead of the television. It seems that YouTube has transformed into becoming the new TV

Many internet users, and younger, prefer to consume information more through online videos for academic purposes or just get entertained. That is why implementing online video should be on your radar for most businesses. A good quality video can attract many users and doesn’t put people to sleep.

But how does this affect SEO? In order to reach more people, you need to optimize it for search users. Use appropriate keywords in the description and title of your video which will guarantee you that the video reaches numerous audiences who are interested in that subject.

CTR and Dwell time have become important factors:

As people have become used to high internet speeds and information at their fingertips, Website and email click-through rates, as well as the dwell time, has become an important factor in determining the success of your SEO efforts.

Both these metrics have a place in determining how good your SEO efforts have been. The time that the average user spends on consuming your content will tell you how good your content is and if they are finding the information that they require.

We expect to see search engines place more importance on dwell times instead of clicks.

You may also like to know more: Importance Of Developing iOS Application For Your Business

High-Quality content is more important:

With the latest changes in the working of Google Algorithms, Search engines have now placed higher importance in High-quality content that delivers a crisp and clear message for the intended audience. Users are looking for content that they believe has importance in solving their problems.

People want to consume quality content by the means of information that they can find on the Internet. Content must be well researched and should follow a certain structure that the audiences find enchanting. It also must be easy to read as well as navigate.

What people want is educational content delivered to them in the form of blog posts, videos, podcasts, infographics and more.

Users demand excellent digital experiences:

No matter how good your content is, it is no good, if your web page does not load quickly and easily on the internet. Studies show that users discard or leave a website that does not load within 3 seconds.

So it is imperative that you first optimize your website in order to enable it to load fast on a mobile device using a mobile connection.

Even a one-second delay in loading the website could mean a greater loss for your business.
Once you have improved your page speed, you should now focus on providing good user experience. Navigation should be easy to follow and understand.


These are the trends that are surely going to change the way users browse the Internet and access information.

If you’re looking for any kind of SEO service then do contact us with your requirements at enquiry@nimapinfotech.com

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nimap December 13, 2019 0 Comments

Woocommerce vs Shopify- Which is better Platform?

[yasr_overall_rating] Over 385 people have rated [5/5]

In this blog, we are going to compare and contrast two of the main shopping platforms. If you are looking for setting up an online store and are wondering which platform will be best suited for your online store then you should check out this blog topic.

What is Woo Commerce?

Woo Commerce is a plugin that is designed for the WordPress platform. This plugin or extension is suited for working in tandem with WordPress, the most powerful Content Management System available in the world. You can easily add customization features to the Woo Commerce WordPress solution. This is a power-packed combination that easy to manage and easy to scale thus making it an excellent option.

However, choosing Woo Commerce on the WordPress platform comes with its own set of disadvantages, and that is you need to have prior knowledge of PHP and MySQL for configuring and setting up the E-Commerce store.

Read More: Reasons why You should Outsource SEO Services

What is Shopify?

Shopify is a proprietary managed cloud-based solution that is used to set up e-commerce stores for your online shopping experience. Shopify is a paid platform and can cost you anywhere between 7000 and 15000 per month to set up and run an online store.

You can easily run your store and manage it as well as troubleshoot it if you encounter any issues. The support team of Shopify makes it easy to fix and troubleshoot issues and problems that one encounters in running an e-commerce platform using Shopify. You can find more about Shopify and other e-commerce platforms by visiting this e-commerce platform comparison site.

Let’s make a head-to-head comparison between these two platforms: Woocommerce vs Shopify

Woo Commerce


Woo Commerce is an online e-commerce plugin that enables merchants to convert their WordPress platform to a full-fledged e-commerce store Shopify is a feature-packed online platform for hosting e-commerce platforms for merchants
You require some knowledge of coding to work with woo commerce and set up a store for yourself You do not require coding knowledge to set up an e-commerce store on Shopify
Setting an e-commerce store on Woo-commerce WordPress platform is super easy Setting an e-commerce store on Shopify is also easy.
You need to set up a WordPress website and then run woo commerce on top of it to set up an e-commerce store You need to select a theme of your choice for the Shopify platform and then run your Shopify store on it
Setting up an e-commerce store using Woo Commerce is free. You only need to bear the hosting and domain costs. You need to pay an upfront cost of 7000 INR per month. Other charges such as hosting and domain to run a Shopify store.
Customizing your store with different features for Woo Commerce is possible. Customizing your store with different features is also possible for the Shopify store.
Managing a store using Woo Commerce is super cheap. Managing a store using the Shopify platform is expensive.
When compared the level of customization that is offered, Woo Commerce is highly customizable compared to Shopify The level of customizability for Shopify is less when compared to Woo Commerce.
There is huge community support that helps users, however, to troubleshoot issues that you might encounter, you need to have basic PHP knowledge. There is support offered for Shopify websites for e-commerce stores, and also an online chat facility if you require troubleshooting issues
Woo Commerce hosted on WordPress is fully open source and easily manageable Shopify is proprietary and is also manageable compared to Woo Commerce.
If you are looking to scale your e-commerce store then go with Woo Commerce. If you are looking to set up a small store without the scalability factor in question then go with Shopify
With Woo-Commerce you have fine-grained control on what and where you spend to set up your store With Shopify, you do not get control over where do you spend, as the costs are just upfront and need to be borne by the e-commerce merchant.
The number of free themes and free plugins for WordPress woo-commerce is plentiful The number of free themes and free plugins for the Shopify store is also many.
The options provided for SEO of your Woo Commerce store are many There are limited options for the SEO of the Shopify store.

Recommended Reading: How WordPress Development Can Benefit Your Business?


As you can see that in certain situations where you need full support from the platform in setting up and managing your store and you do not mind spending about 15000 per month for your online store, you can certainly go with Shopify. In other cases where you need highly customizable and scalable options as well as better SEO capability then you can go with the WordPress option available that is Woo Commerce. This was a comparison of Woocommerce vs Shopify.

You can also look forward to SEO services from us Simply contact us at the below-mentioned email. Hire WordPress developers for any kind of assistance in setting up your online store using Woo Commerce on WordPress platform.

If you’re looking to set up your own e-commerce store and are looking for some help then you can contact us at enquiry@nimapinfotech.com.

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nimap December 12, 2019 1 Comment

Online Advertising Trends For 2021

[yasr_overall_rating] Over 385 people have rated [5/5]

The media and marketing landscape has been constantly changing continuously and has been shifting from offline to online platforms, as detailed on sites like GotchSEO.com. New websites, apps as well as tools are introduced to the public day by day and your target audience group moves along with it. This offers you an opportunity to use online marketing in a much more targeted and effective way. To help you get started, we discuss 5 major trends in online advertising in this article.

Database Marketing

Database marketing means to collect customer data and using it efficiently in every possible form of communication to your customers. The more you know about your potential customers, the more specifically the marketing campaigns can be organized.

For example, purposes, consider segmentation that is based on behavior (email opens and clicks, active, not active), demography or any additional data such as interests or product preferences. All of these data can be used to send targeted messages, that is able to result in higher involvement, more activity and results in a higher conversion rate.

Digital marketing is a growing and an emerging trend. This trend is going to be heavily followed in 2021

Tips for filling a database

Creating a set database and building it is not easy and can cause a mess if you do not tackle this structurally well.

Here are a few tips

Decide in advance which fields are you going to use and leave out the rest

Pay heavy attention to the quality as well as the uniformity of the data.

Regularly make updates to your data.

Advanced Targeted Marketing

The database marketing phenomenon keeps continuing in advanced targeted marketing. Because, in addition to your own database, there are ample opportunities for you to reach the target audience such as display advertising and search engine advertising.

Through the use of tools such as Google AdWords, Bing Advertising, LinkedIn ads, you can easily show your message to your target audience that is interested to receive your communication. For example, it is possible to target language, demographics, location, keywords, and websites based on the topics.

Companies will heavily target users and customers whom they feel is interested in their products or services.

Search Engine Advertising

Search Engine Advertising uses search engines such as Google and Bing. These engines provide you with an opportunity to rank above the organic search results using paid ads. These advertisements consist of a header, subheading, description, and URL. You can enter the keywords you want to be found in yourself. How often your Ad will be displayed depends on the amount or bid you specify as well as the quality score of your Ad. The latter is used for entering keywords that do not match your ad or the landing page of your ad.

Search engine advertising is also being invested heavily upon. The trend to rank in the top search results is among the greatest in competition. This is using both organic and paid marketing tactics.

You may also like to know: Why Outsource SEO Services In India?

Display Advertising

Display Advertising provides a focus on advertising with visual elements that are often called banners. They come in many shapes and sizes. The channels on which you can use them are many in number. You can use the Google search engine network, but you can also advertise on trade websites. Which channel do you choose depends on your target group and your message.

An interesting development using this trend is the use of re-marketing when you approach groups of users who have visited your website before and whom you already know certain things about. This makes it possible to customize and tailor your message even more specifically to the wishes and interests of your target group. Companies are also now using display adverts with a view of increasing brand awareness towards their products and services.

Social Advertising

As the name suggests, in social advertising you can use the advertising possibilities given by social media platforms such as Facebook, Twitter, and LinkedIn. These platforms are apt towards reaching a larger targeted audience through paid ads. The advertising options on these platforms are expanded considerably in recent years It is possible now to use remarketing strategies via these platforms, as they provide you an option to send sponsored messages through Sponsored InMails.

Also in targeting ads you can choose from a wide range of options in addition to demographics and interests. It is now possible to upload your own lists on these platforms as well, the possibility to target existing groups even if you are not the administrator.

Know More: 8 SEO Tips that you can use today to generate more web traffic

Sponsored Content

Native content marketing that is also called native advertising or sponsored content is becoming an increasingly used form of content marketing and advertising. The message is integrated into the form or style of unpaid content and therefore is often perceived as less overt by visitors. Examples include promoted posts, advertorials, infeed advertising, and other SEO marketing techniques such as niche edits and backlinks.

When using this form of advertising it is quite important to think about transparency. Moreover, it is important to mention that the content used is a piece of paid advertising. If you choose not to do this, this can have a negative effect on both the advertiser and the publisher, especially when the relevance is not that great.

Lead Generation

The last trend is the one that has played a major role in online marketing for a long time. How can you better measure the success of your marketing efforts and campaigns? The definition of a lead varies from the point of view of different companies and sometimes varies for each campaigns. Sometimes leaving an email or a phone number can be enough. Whereas other companies only count a lead when a specific request is made. Campaigns with lead generation as the primary goal can be realized with many forms of advertising.

Some examples are:
Show a popup to simulate signing up for a newsletter
The possibility of requesting for a quote
A call button on mobile websites
Fill in an email.

Generating leads does not make sense when there is nothing done with it. If you’re looking to Get SEO clients or any clients, in fact, you need to follow up on your leads and put them to good use. The time lead management comes into the picture.  This is the moment that the marketing and the sales team takes action on the leads. Thereby trying to convert leads into customers. This is done manually but there is a lot of online software available for setting funnels. This is with automatic messaging that matches the leads. When building these funnels, some people find it useful to check out free sales funnel templates to get examples of how they could approach a sales funnel so they can have different ways to test against each other. This improves the likelihood of finding the right funnel for their clients.

Read More: 10 Reasons why SEO is important for your online success


These are some trends in online advertising that has currently found to be booming in 2019. The most shared strategies have found to be successful in the advertising field has been shared with you. If you found this article to be informative then do check out our other articles as well, also if you have a requirement for digital marketing services you can contact us at enquiry@nimapinfotech.com

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nimap October 22, 2019 0 Comments