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Digital Marketing strategy for Retail Business

 Retail businesses are on the version of increasing and expanding growth. All thanks go to the different strategies that are being used to generate more business. There has been a boom in the increase of retail businesses, from small shop owners to large multinational retailers. All have experienced major growth all due to one major reason, that is the usage of digital marketing strategies for growth hacking and expansion. In this article, we are going to share with you the different retail digital marketing strategy that you can use for growing your retail business and increasing your sales numbers.

 

 

1. Social Media Strategy:

 

Every retailer should have an active social media presence, whether you are using an active strategy or not. Consumers and customers are found to constantly communicate with brands through social media. They review as well as recommend products, and they also advise for or against them, even complain about products. Indian retailers are found to leverage this space for many different objectives. These objectives can be to create awareness about new collections, to boost engagement by using different contests, as well as to generate customer testimonials.

It comes as no surprise that Facebook is the most preferred choice for the Retailer to boost customer engagement. This can be to create engagement through contests or to ensure consumers are able to locate the stores for manual visits or building preferences through testimonials, many different retailers are using Facebook for their many advantages that it offers.

Contests have seen to emerge as a strong hook for getting customers engaged. Whether it is through region-specific contests, or creating contests and content around trending topics, retailers are seen to use it for many purposes.

 

 

2. Email Marketing:

 

New age analytics have helped email marketing evolve from being a one-way communication tool to an interactive as well as an impactful one. Email marketing has been a major tool for gaining business and interacting with customers, solving their queries and doubts as well as promoting new products and services, getting feedback. Email marketing has evolved from static imagery to being an interactive information provider with different analytics that are involved. This means that we are able to decide what our next line of communication to the customers will be depending upon how customers respond to the emailer communication. It has become an essential sharing tool that provides an in-depth pre and post sharing analysis.

 

 

3. Influencer Marketing:

 

Influencer marketing has now started to resonate with retail business owners, be it for targeting online or in-store shoppers. In some different ways, influencer marketing is nothing but an advanced form of traditional word-of-mouth marketing from the people who have a social impact on the lives of different customers. These voices have become the trusted source for a friend at work or a person next door. The major and key differences are that retailers can now exercise some amount of control over what is being said that influences an increase in sales. By combining paid influencer content along with unpaid user-generated content retailers now have twice the opportunity to create a powerful platform to close sales and bag in more deals.

 

 

4. Shareable content as well as Gamification of content:

 

Shareable content has now been a benchmark of gaining success in content marketing and this is what every retailer aspires for. Every marketing head now acknowledges the fact that shareable content which is of good quality always helps to deliver value to its customers. In order to get it right, the industry now has been witnessing extensive experimentation with many different formats from blogs to video content and from listicles and infographics to even gamification of content.

 

 

Recommended Read: Online Advertising Trends For 2020

 

 

5. Data Analytics:

 

Industry reports suggest that the online customers who shop on a regular basis are going to cross the mark of 100 million by the end of this year. With so many different consumers that prefer shopping online, data analytics has now become the most critical element in order to predict consumer behavior. This is something that has provided a huge advantage in trying to attract and predict the shopping habits of different online customers. Data Analytics helps retailers gauge the popularity of different products and helps them to improve their offerings.

 

Conclusion:

It is concluded that a retail digital marketing strategy is indeed essential for small and medium retail business owners. Digital marketing can surely help retail business owners gain more sales for their businesses. If you want to know how digital marketing can help your business then do contact us at enquiry@nimapinfotech.com. If you enjoyed this article then do check out our other articles as well.

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nimap January 29, 2020 0 Comments

Pros and Cons of Instagram for Business

Instagram has been provided to give all the features that you need in order to market for your business. This is the sole reason why Instagram is one of the main popular platforms for marketing your business. In this article, we are going to list down all the advantages as well as disadvantages that Instagram has when it is used for marketing purposes.

 

Pros or Advantages of Instagram for business:

 

  • Instagram is all about Photos:

Instagram has made it super easy to post photos and videos from your smartphone. Posts of images that the user posts on Instagram are going to remain on the platform forever unless the user deletes the post from his profile.

Not many companies would want to make their ads just by using photos.

  • Instagram connects to your target audience well:

Instagram is proven to be one of the fastest-growing social networks. It has over 800 million monthly active users on its platform as well as over 40 billion shared photos,

It has a large number of active users and currently, its users are uploading about 95 million photos every day. The photos that are uploaded every day are getting about 4.2 billion likes per day.

The amount of audiences for facebook and instagram is almost the same hence there is a huge community of audiences who wants to see your ads.

  • Instagram has a high rate of engagement: 

Instagram can provide you with high engagement rates due to its ever-growing number of active users. As a matter of fact, Instagram has the most engaged users compared to any other social media platform. This engagement rate is about 70% higher than Facebook, apart from this the follower growth rate is 9% higher than the follower growth on Twitter at about 0.11%

People are free to like, and comment just like anybody would on facebook. It is monitored and acknowledged by the team at facebook since instagram has been taken over by facebook.

  • Instagram allows you to post your content easily:

Since Instagram is developed specially made for smartphones, you can post your content any time and from any place provided you have an Internet connection. You can also enable your Instagram posts to appear on your other social media accounts. In order to do this just link your social media account to Facebook, Twitter, or Tumblr account.

You can easily share your content and monitor it just like on other social media websites.

  • Instagram provides a visual representation for your business:

Instagram is one of the best platforms for visual promotion for your brand or your business. That being said, you can post eye-catching photos of your products that can eventually increase your sales. People have been known to engage more in content pieces that have visual photos than plain texts. However, you should not just focus on providing good photos. Your Instagram post should also make use of the description field properly. And posts are known to drive more engagement when it comes to providing an interesting caption as well as a relevant hashtag.

Being able to provide stunning visuals representations for ads enables your audience to quickly connect with you and your product.

  • Instagram enables you to respond more quickly:

If you are in the marketing group for your business, you have to be active in your category or niche. You need to make sure that you respond to your audience’s messages as well as their comments. Since Instagram is specially made for smartphones, you can respond to these messages and comments easily. People are more likely to trust your brand when you connect with them. It is important that you have a two-way connection between you and your target audience with your messages and comments. By doing so your audience is assured in trusting your services as well as your products.

As a business owner it has never been so easy to respond to your target audience and interact with them.

  • Instagram can easily increase your reach:

The posts that you put on Instagram is going to remain on the platform forever unless you are not removing or deleting them. That is the reason why your old posts can provide you with engagement. However, you need to use hashtags carefully if you want this to happen.

All of your Instagram posts can help you to increase your reach. Just make sure that your posts are aimed as well as it is visible to your target audience. When used properly the hashtags can easily help you to increase your posts reach by multiple folds. You can use a lot more hashtags in your Instagram posts when compared to Twitter and still be free of any kind of penalties like that of twitter.

The amount of reach that you can leverage as a business is similar to the reach that you get on facebook. Tight monitoring is possible as well as your approach can be easily targeted for better results.

 

Recommended Read: How can PPC ads help to grow your business

 

 

Cons or Disadvantages of Instagram for Business:

 

 The main disadvantage that comes to mind is probably that Instagram is not a platform that just focuses on businesses. Usually, people use Instagram to pass time and connect with other people. There is only a small percentage of people or users who have the intention of buying something that they see on their news feed.

Instagram is a photo sharing website that serves to organize and share your photos which you want to share with your friends and people.

Using Instagram to market your services or products can lead to the following disadvantages:

 

  • The biggest advantage can become a disadvantage:

The main advantage of using Instagram can also become its disadvantage: it relies heavily on images. That means you need to be very careful of the images that you post on Instagram. Because it will attract followers.

Poor images will cause people that follow you to skip your page in their feed and not read the messages in your description.

Instagram pictures need to be square in dimensions to be the most effective. Using nonsquare images will cause parts of the image to not appear perfectly in the people’s news feed. That means that your message or your branding can get sloppy because not all of the words may be shown.

The dimensions and size of the photos that can be put up on this platform is limited. There is not much that you can do about it when it comes to advertising in a limited amount of space.

  • Not everyone is on the Instagram Platform:

This is one of the most obvious disadvantages of Instagram. Instagram is only available on iPhone and Android. And this further limits the users that you can leverage because if you need to target blackberry or Linux users, you cannot do this. This means you won’t be able to reach your target audience. That is why it is recommended to use other platforms to increase brand awareness. Facebook is now owned by Instagram, and its integrated marketing platform makes it easy to reach a larger audience.

It is known that every facebook use might have or not have an instagram account. So the amount of global audience that you can target is pretty limited in number.

  • Limitations to your content:

On Instagram, you cannot explain further the product in your post. You are allowed to only upload the videos that are about 60 seconds long. Also, the ideal length of captions for Instagram is 138 to 150 characters. For any kind of advertisement, it is 125 characters.

If you plan on using multiple hashtags, it is advisable to use only 5 to 10 hashtags. Using too many hashtags can easily be the reason for your account to be banned.

Instagram ads are usually a perfect square in size. There is not much things that you can add to your ads or photos.

  • Instagram posts do not support clickable links:

The ideal length for Instagram captions can be only 125 to 150 characters. It can feel that it is even more restrictive if you want your audience to click on a link and lead them to a landing page outside of Instagram. You cannot include links in your caption because they won’t be able to click on it. You should not leave a link to a website outside of Instagram expecting your audience to copy and paste it in their browsers. This is too much work for users who are using an app where they can only scroll through their news feed and double tap on a post that they like. So instead of a link, you need to think of a creative way to invite them in order to visit your website. You can also have the option to leave your website link in your personal profile’s bio section.

Also there is no clickable links that you can add in instagram ads.

  • Advertising is more difficult:

It is more difficult in order to target local markets on Instagram when you compare it to Facebook or Twitter. Instagram has fewer options to narrow down your target audience. You are also forced to rely only on organic traffic. Large businesses can only afford to advertise on this platform. The average CPC on Instagram is $0.50 to $1.00

 

 

You may also read: Online Advertising Trends For 2020

 

 

Conclusion:

So now you know that every platform has its own advantages as well as disadvantages. You need to be careful when you choose a platform for your marketing purposes to meet your targeted marketing expectations. If you found this article useful then do check out our other articles as well.  You can Outsource Digital Marketing Service from Nimap Infotech to grow your business.

 

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nimap January 8, 2020 1 Comment

The Importance of Quality Web Design in Digital Marketing Strategy

 

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Your website will be the first contact point for many people coming to you for potential business and your brand. It always makes sense to put your best foot forward in order to impress potential customers and communicate what you’re all about using professional and user-friendly & quality web design

 

 

Web designing has always encompassed a lot of variables that include content, graphics, layout, search engine optimization, and conversion rate optimization. Even though quality web design is considered to be a critical element of your promotional efforts, many emerging businesses do forget that it is just a single part of an overall digital marketing plan.

 

 

Your business website should be consistent in the look and feel aspect as well as it should have a purpose with your other marketing efforts such as pay per click advertising

 

 

Key Components found in Effective Web Design

 

Using the help of careful consideration for all facets of any digital marketing plan, a solid and well-executed quality web designing plan will always work to serve as the heart of your marketing efforts and it will always have the power to help your company achieve its marketing goals.

 

 

Let us have a look at the various marketing components that a good web design can always help you with:

 

 

 

Great User Experience (UX):

 

If you prefer to use flashy videos and large images for your website that can slow down your website’s loading time, visitors will easily get frustrated and leave. Similarly, if your visitors cannot find what they are looking for quickly, your website’s navigation process needs to improve. Creating a user-friendly website and experience is important for attracting visitors who will keep coming back to you for quality content and design.

 

 

Consistent Branding:

 

It will always count to make a First Impression, How does your website present itself? How does it stack up? The look and feel of your website need to be consistent with all your other marketing materials such as white papers, product sheets, and so on. Is your brand able to communicate the right message for your business to your audience?

 

 

Read More: Understand the Importance of Web Application Maintenance

 

 

 

There are some things that you need to consider, these include:

 

Logo
Colors
Fonts
Types of images
Overall messaging

 

Search Engine Optimization (SEO) and content planning:

 

One of the main reasons that force companies to redesign their website is Search Engine Optimization, in order to make it search engine friendly. Having quality content that is not plagiarized and duplicated is the key to an effective search engine optimization strategy.

 

Duplicate content can kill your search engine rankings leading you to start from scratch. Having updated content that is fresh and unique for your company’s blog is one of the ways you can attract visitors to your company’s website. It help drive effective internet traffic to it as well as improve your search engine rankings.

 

 

Conversion Rate Optimization (CRO):

 

Conversion rate optimization means a certain percentage of your website’s visitors take a certain action such as purchasing a product or signing up for the newsletter or subscribe to your content. Effective web design can help you to improve the layout, text and online forms to improve your conversion rate as well as increase your product sales.

 

 

Advertising:

 

If you have launched any pay per click campaigns that leads your visitors to your website, you would know the importance of landing pages. The click from the ad to the landing page needs to be effective and seamless in order to take the desired action. The ad may often have a different look and feel compared to the website that can lead to a “disconnect” for the user or the visitor.

 

Your quality web designing plan should take into consideration the fullest and entire user experience right from start to finish.

 

 

 

Recommended Reading: Reasons Why You Should Outsource SEO Services

 

 

 

Conclusion:

Effective web design and web development in Mumbai that ties the various components of web development are going to be effective for your digital marketing strategy and plan. This helps to elevate the user experience and entice them to keep them coming back to you for more- this is a sign of a well-designed website.

If you’re looking for an effective & quality web designing strategy for your business then contact us at enquiry@nimapinfotech.com.

 

 

 

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nimap December 3, 2019 1 Comment
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