Online Advertising Trends For 2020

 

Over 385 people have rated [5/5]

 

The media and marketing landscape has been constantly changing continuously and has been shifting from offline to online platforms. New websites, apps as well as tools are introduced to the public day by day and your target audience group moves along with it. This offers you an opportunity to use online marketing in a much more targeted and effective way. To help you get started, we discuss 5 major trends in online advertising in this article.

 

Database Marketing

 

Database marketing means to collect customer data and using it efficiently in every possible form of communication to your customers. The more you know about your potential customers, the more specifically the marketing campaigns can be organized.

 

For example, purposes, consider segmentation that is based on behavior (email opens and clicks, active, not active), demography or any additional data such as interests or product preferences. All of these data can be used to send targeted messages, that is able to result in higher involvement, more activity and results in a higher conversion rate.

 

Tips for filling a database

 

Creating a set database and building it is not easy and can cause a mess if you do not tackle this structurally well.

Here are a few tips

Decide in advance which fields are you going to use and leave out the rest

Pay heavy attention to the quality as well as the uniformity of the data.

Regularly make updates to your data.

 

Advanced Targeted Marketing

 

The database marketing phenomenon keeps continuing in advanced targeted marketing. Because, in addition to your own database, there are ample opportunities for you to reach the target audience such as display advertising and search engine advertising.

 

Through the use of tools such as Google AdWords, Bing Advertising, LinkedIn ads, you can easily show your message to your target audience that is interested to receive your communication. For example, it is possible to target language, demographics, location, keywords, and websites based on the topics.

 

 

Search Engine Advertising

 

Search Engine Advertising uses search engines such as Google and Bing. These engines provide you with an opportunity to rank above the organic search results using paid ads. These advertisements consist of a header, subheading, description, and URL. You can enter the keywords you want to be found in yourself. How often your Ad will be displayed depends on the amount or bid you specify as well as the quality score of your Ad. The latter is used for entering keywords that do not match your ad or the landing page of your ad.

 

 

 

You may also like to know: Why Outsource SEO Services In India?

 

 

 

 

Display Advertising

 

Display Advertising provides a focus on advertising with visual elements that are often called banners. They come in many shapes and sizes. The channels on which you can use them are many in number. You can use the Google search engine network, but you can also advertise on trade websites. Which channel do you choose depends on your target group and your message.

An interesting development using this trend is the use of re-marketing when you approach groups of users who have visited your website before and whom you already know certain things about. This makes it possible to customize and tailor your message even more specifically to the wishes and interests of your target group.

 

Social Advertising

 

As the name suggests, in social advertising you can use the advertising possibilities given by social media platforms such as Facebook, Twitter, and LinkedIn. These platforms are apt towards reaching a larger targeted audience through paid ads. The advertising options on these platforms are expanded considerably in recent years It is possible now to use remarketing strategies via these platforms, as they provide you an option to send sponsored messages through Sponsored InMails.

Also in targeting ads you can choose from a wide range of options in addition to demographics and interests. It is now possible to upload your own lists on these platforms as well, the possibility to target existing groups even if you are not the administrator.

 

 

Know More: 8 SEO Tips that you can use today to generate more web traffic

 

 

 

Sponsored Content

 

Native content marketing that is also called as native advertising or sponsored content is becoming an increasing form of content marketing and advertising. The message is integrated into the form or style of unpaid content and therefore is often perceived as less annoying by visitors. Examples include promoted posts, advertorials and infeed advertising.

 

Using this form of advertising it is quite important to think about transparency, it is important to mention that it is paid to advertise. If you choose not to do this, this can have a negative effect on both the advertiser and the publisher, especially when the relevance is not that big.

 

Lead Generation

 

The last trend is the one that has played a major role in online marketing for a long time. How can you better measure the success of your marketing efforts and campaigns? The definition of a lead varies from the point of view of different companies and sometimes varies for each campaigns. Sometimes leaving an email or a phone number can be enough whereas other companies only count a lead when a specific request is made. Campaigns with lead generation as the primary goal can be realized with many forms of advertising.

Some examples are:
Show a popup to simulate signing up for a newsletter
The possibility of requesting for a quote
A call button on mobile websites
Fill in an email.

 

 

Generating leads does not make sense when there is nothing done with it. The time lead management comes into the picture, this is the moment that the marketing and the sales team takes action on the leads and thereby trying to convert leads into customers. This is done manually but there is a lot of online software available for setting funnels with automatic messaging that matches the leads.

 

 

 

 

Read More: 10 Reasons why SEO is important for your online success

 

 

 

 

Conclusion:

 

These are some trends in online advertising that has currently found to be booming in 2019. The most shared strategies have found to be successful in the advertising field has been shared with you. If you found this article to be informative then do check out our other articles as well, also if you have a requirement for digital marketing services you can contact us at enquiry@nimapinfotech.com

 

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nimap October 22, 2019 0 Comments

10 Most Popular link building technique for SEO

 

Over 256 people have rated [5/5]

 

SEO is one of the most important tactics that organizations do to increase web traffic for their websites. Some organizations will use a link building service to increase their SEO whilst others will try and build links up themselves. There are many important aspects that you can do in order to increase quality traffic for its website. In this article, we are going to list down 10 important tactics that you can use for increasing web traffic. And learn some Link Building technique.

 

1) Ask for getting Backlinks

This is the most ideal way in order to get started, especially if you are a beginner in this job. Think about all your friends, coworkers, colleagues, partners and clients who have a blog set up for themselves or have a website. All that you can do is just ask for a backlink to your website. You can ask for in-content links rather than links in the sidebar or footer. But you need to be careful and need to make sure that the backlink comes from the website that is related to your niche. This is extremely important. Otherwise, the backlink will not have any impact on your website’s rankings and can even be harmful to your website’s reputation.

 

 

2) You need to Build Relationships

For performing good link-building for your website, you need to build good relationships. You will get plenty of opportunities for building new contacts. You should always start from niche-related communities such as forums, blogs, and social groups, for example, you can find many groups on facebook that are related to your niche.

So you can make the first step by actively contributing with some interesting relevant comments as well as posts. You need to participate in these online communities that are focussed on your niche, you will not only be able to gain some good backlinks but you will also have access to the newest industry news and will also be able to connect to some interesting people that share your passion.

 

3) Provide a Testimonial

Testimonial link building is a win-win situation for all. Many businesses offer you a chance to say a few words about the experience of using their products. On one hand, this is a perfect method for building a customer’s trust. On the other hand, this is a time tested and a great opportunity for you to get a backlink and potential traffic from that website and it usually has a much higher and has an easy approval rate than your standard link request emails. Companies can usually get another testimonial to place on their website while you are able to get a new backlink.

 

 

You may like to know more: Things To Consider Before You Outsource SEO

 

4) You can start a blog

You should always refrain from creating one blog site with one blog post and a backlink to your website. This will not do any good to your site, rather it can harm it. If you want to create a blog you need to keep it alive by regularly posting relevant and high-quality content on your website. Keeping your blog alive is the most appropriate thing that you can do to increase your search rankings as well as a channel to get backlinks to your website.

Write blog posts on a regular basis. You should focus on your client’s needs. As time passes, it will most likely gain authority. You need to make sure that your content is relevant as well as useful and it should be well structured. This is the only way in order to ensure that your world will get linked to it again and again. That is how you should gain great backlinks, you need to earn them.

 

5) List your website in trustworthy directories

There are many online directories that do not provide any real value to Internet users and Google has excluded them from its search results. You do not want your website listed on such directories

But not all online directories are bad. A directory that not only provides you a chance to be listed on their website but also provides useful information to your customers is a directory that you need to be listed on.

Niche directories and directories that are attached to informative websites for a specific industry are a good choice and you should work on these directories. Having your business listed on such directories often makes it easier to get indexed in major search engines and also helps people find you online.

 

6) Write a good guest post

There are many websites that accept guest posts and blogs about your niche as well as publish your article. Before you publish your article somewhere, you need to make sure that:
Your website or blog is relevant to your topic

The article should not contain any promotional content rather should have value for the readers
You have to focus on quality content (interesting, well-written and professional)
You should remember that poor quality content can bring a bad reputation
It is most important that you build backlinks that can impact your website in search engine rankings for the respective search results.

 

 

 

7) Discover competitors common backlinks:

If you have done your competitor analysis thoroughly then you will notice that they have some backlinks in common which you do not have. If your competition has managed to get these backlinks, then you should also try and get these links too. All you need to do is analyze these backlinks and try to get them as well.

 

 

 

8) Get an indirect backlink from your competitor

It is quite common that some of the competitors link to the same websites. These websites usually have a big authority in your industry. In many cases, you will find that pages your competitors link to are authoritative websites in your niche.
A link from such a place will be helpful as the powerful link juice your website will be able to receive. But here is something else, if you manage to get backlinks here, your competitors will indirectly link to you.

 

9) Recover your dead backlinks

Sometimes you might find some broken links on your website. This can even be the case, if the location of your page changes or if the webmaster misspelled your link. In both, these cases will return a 404 error.
Such issues might commonly occur after a website was relaunched or migrated into some other You domain. should redirect these backlinks to some other pages. You should try and recover the link juice for these 404 pages to either new pages or some other pages on your website.

 

 

 

 

10) Turn your mentions into credible backlinks

This is probably one of the easiest ways to gain backlinks to your website. Somebody wrote something about you, they mentioned your brand or product but have not linked to your website. In situations like these, it is usually enough that you contact the webmaster and ask him to convert your mention into a backlink.

 

To know more: Reasons Why You Should Outsource SEO Services

 

Conclusion:

So now that you have known the most popular link building techniques that you can use for SEO purposes for your website. You need to implement these techniques that will help you to rank your website in the search engine results page. We hope that you have found this article useful and informative.

If you’re looking for any digital marketing services or outsource SEO services in Mumbai for your website, then do contact us. We provide the most cost-effective methods for doing SEO for ranking your website, our professionals are highly experienced and are experts in their domains who will help you gain organic traffic for your website.

 

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nimap September 19, 2019 0 Comments

SEO Vs SMO

Over 430 people have rated [5/5]

If you’re owning a website you must have heard about the terms like SEO, SEM, SMM, and SMO. Online marketing is all about visibility and awareness. The more you are aware of the new trends and technologies, the more you’ll be visible to the customers.

SEO and SMO playing a huge role are two of the bigger concerns for webmasters and bloggers. To make people aware of your business you need your company to come up with good search engine results. Also, making the proper use of social media you should keep your brand and business name high on the trends.

SEO

SEO (Search Engine Result) is a technique used for making strategies to increase the number of visitors by obtaining a high-ranking placement in the search results pages of search engines.

Helping you increase the quality of your website, it is a great way to make your website user-friendly, faster and easier to navigate.

Following certain rules and regulations, it is considered as a complete framework as it contains many stages and sets of controls. However, in order to direct more traffic to the site to produce organic results of a search, webmaster and content producers have to follow all its rules and regulations. This is something that can be outsourced to a company that specialises in digital marketing. There are a lot of organisations out there, even if you are looking for a sydney seo agency, a quick google search will help you find one.

SMO

SMO (Social Media Optimization) was developed and designed to drive traffic to manage and grow the organization’s message and its online presence. Improving your SEO performance it helps you get traffic from both social site referrals and social sites.

It helps you increase the publicity and awareness of your product, brand or event using various social media types like social news, bookmarking sites, video sharing sites, blogging sites and social networking sites like Facebook, Twitter, Instagram, etc. Social media optimization generating the web traffic optimizes websites and its content to encourage more users to use and further share links to the websites across all social media and networking sites.

 

You may also like to know more: Reasons why you should outsource SEO services

 

Do SEO and SMO Help One Another?

SEO mainly works on improving the ranking of your website. It is able to drive visitors with the likes of Google. While SMO, on the other hand, focuses on driving traffic through social media platforms. Although both SEO and SMO works on different spheres but for some way or the other they do impact one another. No matter how differently they work the important thing about them is that in the end, they serve the same goal purpose – driving maximum traffic.

SEO vs SMO

Here’s a list of differences showing how SEO and SMO are different from one another –

SEO

SMO

SEO helps users to drive the content.SMO helps you drive content to the target audience.
Utilized on platforms such as Google, Bing, Yahoo, Ask, Baidu, DuckDuckGo, etc. Utilized on platforms such as social news, RSS feeds, bookmarking sites, video and blogging sites, as well as social networking sites, like Facebook, Twitter, Google+, Tumblr, Pinterest, Instagram, Vine, etc.
The basic element needs to be focused on SEO is the site’s code and the proper use of keywords.Basic element needs to be focused in SMO is presentation and description of service or product.
SEO is an on-site and off-site optimization strategy

SMO is only off-site optimization strategy.

 

In SEO search engine can block the site if the content is repetitive or sameSMO has no issue with the repetition of content.
In SEO keywords are given more importanceIn SMO importance is given on content.
SEO takes time SMO shows you an immediate result.
SEO is a single activity that improves your rankings.SMO depends on others to increase the visibility of your content.

 

Why We Need Both SEO and SMO

Even after sharing all the dissimilarities, to make your website powerful you need both SEO and SMO. To attract traffic, get higher rankings and make your website popular you need to merge and use both SEO and SMO with one another.

SEO even though taking time brings your website lasting success. While SMO, on the other hand, shows its success in a short span of time. Thus to make any website popular it is essential to have a blend of both SEO and SMO.
The content playing the major role is an important factor for both SEO and SMO. It is required by both to crawl the search engines and gain traffic to hold visitors on your pages. SMO helps you build a relationship with the customers allows you a platform to answer their queries on a personal level. SEO bringing more visibility in the search engines helps you gain effective traffic value.

Thus to grow your business and website and make it popular amongst customers you need to use both SEO and SMO techniques. It is the blend of both SEO and SMO that makes online marketing plan successful.

 

Read More: SEO vs SEM

 

Conclusion

If you’re looking for any kind of help with search engine optimization or social media optimization, contact us. We at Nimap Infotech (IT outsourcing and digital marketing company) have a huge team of digital marketers and developers. Outsource SEO services to make your website popular and your products powerful amongst customers. Our marketers having complete online marketing knowledge knows everything that requires to make a website successful.

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nimap August 19, 2019 0 Comments

Difference Between SEO and SEM(SEO vs SEM)

223 People Voted 5/5

Search Engine Optimization and Search Engine Marketing may appear confusing in the beginning. Many people still think both are the same. Are they?

Their interchangeable terms often make it’s understanding confusing.

In our previous blog, we have discussed SEO and how it is important. Let’s find out how it is different from SEM and what role both SEO and SEM plays in marketing.span>

Search Engine Marketing(SEM), on the other hand, is internet marketing used for increasing the site’s visibility through advertising and organic search engine results. SEO thus becoming a part of SEM helps you increase visibility in search engines.

In order to get more search engine visitors, it can also use other methods like PPC advertising.

SEM incorporates SEO which adjusts or rewrites the content of the website and its site architecture to achieve higher rankings in search engine results pages.

 

What are the Components of SEO?

The rules and algorithms after which SEO works keeps updating, however, the thing that remains constant are its two major components – on-page and off-page. These are the two important activities SEO is comprised of.

 

1. Off-page SEO (off-site SEO)

The off-page technique is used for improving the position of a website in search engine result pages (SERPs). It is used for promoting your website for the purpose of ranking it higher in the search results.

Off-page SEO includes link buildings to attract and acquire high-quality backlinks from other websites. It manages the local listings and directory profiles. When a particular brand’s website is linked with many other websites it reflects that the brand’s website as trustworthy and reliable. Resulting, an increase in your search engine rankings.

Off-page SEO helps you attract the attention for social bookmarking sites like Reddit, Digg, etc. Using high-quality content which is helpful to target the audience like blog articles helps you establish your authority resulting in increased organic website traffic, chances for inbound links and more conversions.

2. On-page SEO (on-site SEO)

On-page includes activities of optimizing individual web pages to get higher ranking and earn more relevant traffic. It helps you optimize individual pages of the website to target specific keywords.

Unlike off-page which refers to links and other signals, it works on the content and HTML source codes of pages. Strategies on which on-page runs are keyword research, content creation, and keyword optimization. It helps search engines understand the content of the page to give it further ranking.

The search engine looks for signals to understand what the page is all about which includes website structure, SEO keywords, title optimizations, headings, internal links, image SEO, structured data markup and other techniques. All these help in improving the usability and credibility of a website.

 

Recommended Reading: Why Outsource SEO Services In India?

 

Search Engine Marketing

SEM involves the process of getting traffic either from the free search engines else from the paid search ads. That is, there are two ways to attract attention either you do it organically else you have to do it using the paid campaigns. It works on two basic things – Search Engine Optimization (SEO) and Paid Search Advertising (PSA).

Through paid advertisements, SEM can earn search visibility for websites. These advertisements in common terms are known as pay-per-click ads. You can also use other SEM activities like cost-per-click (CPC) ads, paid search ads and paid search advertising. Relevant ad copy and keywords help you target potential customers and buyers. Giving your business extra opportunities to increase the visibility of web pages, landing pages, blog articles and more.

 

Why is SEM Important

Before moving ahead, let’s understand how it is beneficial for a website and for people doing online business.

Let’s take an example, whenever you’re asked to search for anything or want to find something the first thing you’ll do is look for it in search engine. Majority of the public use Google as a search engine.

After clicking on the search button what you expect is either a particular answer to your question else a list of sources mentioned separately.

Studying the general human tendency they’ll end up their search with the first five results. Search engines work hard to show up the content or material that is beneficial for users.

However in order to detect and show you the best result search engines works hard. They develop the number of complex algorithms to take variables into account before deciding which website to show at the top.

Therefore, if you want your website to reach a maximum number of people out there you must focus on the ranking of your website.

 

Benefits of SEM

  • SEM search ads will generate traffic to your site, even when SEO and other marketing tactics fluctuate.
  • SEM offers brands and companies a chance to make more money from their marketing campaigns.
  • It is an important conversion driver for marketing campaigns as the paid ads are commonly linked to conversion-focused landing pages.
  • It helps you increase awareness about the brand.
  • SEM helps greatly in finding the best result for local marketing.
  • SEM is the fastest-to-launch traffic strategy which helps you generate immediate results for your campaigns.
  • With the help of search ads, it becomes easier to generate traffic even when SEO and other marketing tactics fluctuate.
  • Ads are easy to appear in the top search lists.
  • It is great for doing mobile marketing.

Difference Between SEO and SEM

SEO SEM
It is a part of SEM.Superset of SEO, it is used for traffic generation.
It optimizes a website page content and visibility to gain natural ranking on SERP.SEM promotes websites to increase visibility and traffic in SERPs.
SEO is an organic strategy.SEM is a paid strategy.
It is controllable.It is doubtful and uncertain.
SEO is inexpensiveSEM is expensive
Visible to anyone.Visible to select the targeted audience.
SEO result takes time.The results are immediate.
It provides value to your website over time.Do not benefit you over time.
Higher click-through rate.Lower click-through rate.

SEO or SEM Which is Better?

In order to build a good online presence, it is necessary to practice effectual search engine optimization. SEM requires organic SEO to get enough success. It helps consumers drive to the specific products they were looking for. Therefore you can easily say SEO and SEM work hand in hand.

If you want SEM to bring good investment for your business it is necessary you have good SEO running in place.

No doubt PPC is a good option to bring immediate visibility but it would not be a good choice to strictly go with PPC and not opt SEO.

It is a matter of personal choice, no matter where you are in the process of online business, be sure to use local SEO to fully optimize your website before making large investments in paid advertising. If you like, you could rent a website that is already visible on search engines and well optimized to let your marketing efforts off to a good start. You can look more into Rank and Rent for Babies to see if it’s worth doing that for you.

 

Must Read: Things To Consider Before You Outsource SEO

 

 

Conclusion

If you wish to guide yourself more into digital marketing and learn to process SEO and SEM for your website feel free to contact Nimap Infotech. We have a highly qualified and experienced team of digital marketers at our firm. With smart contact rank your business website using the most valuable means without spending too much.

Learn more SEO here

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nimap July 13, 2019 0 Comments
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