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Digital Marketing strategy for Retail Business

 Retail businesses are on the version of increasing and expanding growth. All thanks go to the different strategies that are being used to generate more business. There has been a boom in the increase of retail businesses, from small shop owners to large multinational retailers. All have experienced major growth all due to one major reason, that is the usage of digital marketing strategies for growth hacking and expansion. In this article, we are going to share with you the different retail digital marketing strategy that you can use for growing your retail business and increasing your sales numbers.

 

 

1. Social Media Strategy:

 

Every retailer should have an active social media presence, whether you are using an active strategy or not. Consumers and customers are found to constantly communicate with brands through social media. They review as well as recommend products, and they also advise for or against them, even complain about products. Indian retailers are found to leverage this space for many different objectives. These objectives can be to create awareness about new collections, to boost engagement by using different contests, as well as to generate customer testimonials.

It comes as no surprise that Facebook is the most preferred choice for the Retailer to boost customer engagement. This can be to create engagement through contests or to ensure consumers are able to locate the stores for manual visits or building preferences through testimonials, many different retailers are using Facebook for their many advantages that it offers.

Contests have seen to emerge as a strong hook for getting customers engaged. Whether it is through region-specific contests, or creating contests and content around trending topics, retailers are seen to use it for many purposes.

 

 

2. Email Marketing:

 

New age analytics have helped email marketing evolve from being a one-way communication tool to an interactive as well as an impactful one. Email marketing has been a major tool for gaining business and interacting with customers, solving their queries and doubts as well as promoting new products and services, getting feedback. Email marketing has evolved from static imagery to being an interactive information provider with different analytics that are involved. This means that we are able to decide what our next line of communication to the customers will be depending upon how customers respond to the emailer communication. It has become an essential sharing tool that provides an in-depth pre and post sharing analysis.

 

 

3. Influencer Marketing:

 

Influencer marketing has now started to resonate with retail business owners, be it for targeting online or in-store shoppers. In some different ways, influencer marketing is nothing but an advanced form of traditional word-of-mouth marketing from the people who have a social impact on the lives of different customers. These voices have become the trusted source for a friend at work or a person next door. The major and key differences are that retailers can now exercise some amount of control over what is being said that influences an increase in sales. By combining paid influencer content along with unpaid user-generated content retailers now have twice the opportunity to create a powerful platform to close sales and bag in more deals.

 

 

4. Shareable content as well as Gamification of content:

 

Shareable content has now been a benchmark of gaining success in content marketing and this is what every retailer aspires for. Every marketing head now acknowledges the fact that shareable content which is of good quality always helps to deliver value to its customers. In order to get it right, the industry now has been witnessing extensive experimentation with many different formats from blogs to video content and from listicles and infographics to even gamification of content.

 

 

Recommended Read: Online Advertising Trends For 2020

 

 

5. Data Analytics:

 

Industry reports suggest that the online customers who shop on a regular basis are going to cross the mark of 100 million by the end of this year. With so many different consumers that prefer shopping online, data analytics has now become the most critical element in order to predict consumer behavior. This is something that has provided a huge advantage in trying to attract and predict the shopping habits of different online customers. Data Analytics helps retailers gauge the popularity of different products and helps them to improve their offerings.

 

Conclusion:

It is concluded that a retail digital marketing strategy is indeed essential for small and medium retail business owners. Digital marketing can surely help retail business owners gain more sales for their businesses. If you want to know how digital marketing can help your business then do contact us at enquiry@nimapinfotech.com. If you enjoyed this article then do check out our other articles as well.

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nimap January 29, 2020 0 Comments

Types of Email Marketing Campaign to Drive Sales

Email marketing campaigns have come a long way since its inception in the early years.

In this article, we are going to discuss the types of email marketing campaigns that you can use for your email marketing purposes.

 

1. The welcome series email:

This type of email is sent when you gain a new subscriber for your marketing purposes. This is the first type of email that is sent to every new customer that joins you either through social media campaigns or through the signup link button that is available for your webpage or website. 

Imagine meeting new people or making new friends, when you meet your new colleague for the first time, what do you do? Introduce yourself, right? This is exactly what the welcome series emails are for.

Here are some examples for your welcome series email.

  • Fulfillment as well as an introduction
  • Inviting them to your social media channel
  • Get to know them.

 

You can also ask them for their birthday. Do not forget to ask about their email preferences. You can ask them how did they find you, and where they found you.

If you take a long time to send a welcome series email, it may happen that they can forget their subscription to your services and this may lead them to add you to his or her spam list folder.

Here are 4 tips to craft your welcome email.

  • Wow your customers with your exceptional introduction email
  • Showcase your brand or product
  • Say thanks
  • Provide them with a little gift.

 

2. The standard promotional Campaign email

This can be one of the most important email marketing campaigns as well as the most common one, the one most familiar to you.

There are high chances that there must be one promotional campaign email right now in your email inbox or some more. These can be less strategic or systematic that you can likely to see.

These emails are a kind of a machine gun fire, that showing up in your inbox over and over again in a repeated fashion and does not change its layout. Instead of sending 10 different emails promoting your products, what about putting some thought in your campaign that is progressive in some way so that one email builds on the previous email and leads to the next.

 

Here are some things that can add life to your promotional email campaigns:

  • Provoke emotion
  • Add humor
  • Leave them curious
  • Give a free product
  • Use color, images, and fonts that grab attention
  • Provide free discount coupons

 

3. The seasonal campaign email:

After the promotional email campaign comes the seasonal email campaign.

These types of emails are sent to provide discounts and offers that run across seasonal holidays such as Valentine’s day or Christmas holiday emails. These types of email marketing campaigns can have a buildup before the main event and a follow up after- which means that they have several opportunities to send an email.

This period is important especially for retail, holiday sales account for 20% of all retail sales.

 

Here are some tips that you can consider when you plan your seasonal campaigns:

  • Know the holidays in your own country that you are promoting
  • Start early. You don’t want up your email to land with other competitors. Make sure you are the first one to land in their inbox
  • Make sure the colors, as well as the theme, matches with the theme of the holiday
  • Give them an exclusive discount that they cannot resist.
  • Use urgency. One of the main email marketing works well is that they exist for a limited amount of time.

 

4. The Triggered email series:

Using automated marketing for email, you can have a user’s action trigger a series of emails.

It can happen that they clicked on a link in one of the emails in your promotional emails, put items in a cart, bought some items, responded to a survey, the behavior triggered the drip campaign that they entered in.

 

 

Recommended Read: Best Email Marketing Tools for Business

 

 

5. The post-purchase drip:

These types of emails are sent after the user or customer purchases a product. This is similar to a welcome email that assures them to get the best of the services that they deserve. Let’s take an example that I bought a new kitchen gadget. The savvy email marketer can use automated email marketing to send emails that reinforce your purchase decision to make the purchase and builds brand loyalty.

One email can provide tips on how to clean and take proper care of the product. The next can be some recipes that involve the use of the product and so on. From an emotional perspective it builds trust and delight with customers you are delivering value after you have made the sale.

These emails provide you with an opportunity to upsell and cross-sell.

 

6. The connect via social campaign:

The social campaign is one that is able to cross various channels from emails to social media and potentially to back again to email. This is an email marketing campaign that seeks to engage different people in their newsfeed. You have plenty of different options to choose from, from Facebook to Instagram

This email invites people to share their product experiences via social media and helps companies gain customers through social channels.

 

7. The NewsLetter:

This is a plain and simple campaign. In this campaign, companies send their monthly or weekly newsletter or digest. It is regular communication between you and your list- It is a smart email.

When you do your newsletter right, they are not any kind of sale pieces that your audience is likely to grow tired but rather emails that can do them a real type of service- keep them in the loop on product updates, update them or even just entertain them.

 

8. The Abandoned Cart series:

Abandoned cart emails can be a kind of email marketing campaign. Like many automated campaigns, these emails are triggered by a user’s actions, in this case adding an item in the shopping cart but not purchasing it. These campaigns trigger a discount that forces you to make a purchase such as discount offers that customers cannot resist.

 

 

Also Read: Advantages of digital advertising for small business

 

 

Conclusion:

We have listed down all the types of email marketing campaigns that are likely for you to come across. If you liked this article then do share this article with your friends and family. 

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nimap January 13, 2020 0 Comments

Pros and Cons of Instagram for Business

Instagram has been provided to give all the features that you need in order to market for your business. This is the sole reason why Instagram is one of the main popular platforms for marketing your business. In this article, we are going to list down all the advantages as well as disadvantages that Instagram has when it is used for marketing purposes.

 

Pros or Advantages of Instagram for business:

 

  • Instagram is all about Photos:

Instagram has made it super easy to post photos and videos from your smartphone. Posts of images that the user posts on Instagram are going to remain on the platform forever unless the user deletes the post from his profile.

 

  • Instagram connects to your target audience well:

Instagram is proven to be one of the fastest-growing social networks. It has over 800 million monthly active users on its platform as well as over 40 billion shared photos,

It has a large number of active users and currently, its users are uploading about 95 million photos every day. The photos that are uploaded every day are getting about 4.2 billion likes per day.

 

  • Instagram has a high rate of engagement: 

Instagram can provide you with high engagement rates due to its ever-growing number of active users. As a matter of fact, Instagram has the most engaged users compared to any other social media platform. This engagement rate is about 70% higher than Facebook, apart from this the follower growth rate is 9% higher than the follower growth on Twitter at about 0.11%

 

  • Instagram allows you to post your content easily:

Since Instagram is developed specially made for smartphones, you can post your content any time and from any place provided you have an Internet connection. You can also enable your Instagram posts to appear on your other social media accounts. In order to do this just link your social media account to Facebook, Twitter, or Tumblr account.

 

  • Instagram provides a visual representation for your business:

Instagram is one of the best platforms for visual promotion for your brand or your business. That being said, you can post eye-catching photos of your products that can eventually increase your sales. People have been known to engage more in content pieces that have visual photos than plain texts. However, you should not just focus on providing good photos. Your Instagram post should also make use of the description field properly. And posts are known to drive more engagement when it comes to providing an interesting caption as well as a relevant hashtag.

 

  • Instagram enables you to respond more quickly:

If you are in the marketing group for your business, you have to be active in your category or niche. You need to make sure that you respond to your audience’s messages as well as their comments. Since Instagram is specially made for smartphones, you can respond to these messages and comments easily. People are more likely to trust your brand when you connect with them. It is important that you have a two-way connection between you and your target audience with your messages and comments. By doing so your audience is assured in trusting your services as well as your products.

 

  • Instagram can easily increase your reach:

The posts that you put on Instagram is going to remain on the platform forever unless you are not removing or deleting them. That is the reason why your old posts can provide you with engagement. However, you need to use hashtags carefully if you want this to happen.

All of your Instagram posts can help you to increase your reach. Just make sure that your posts are aimed as well as it is visible to your target audience. When used properly the hashtags can easily help you to increase your posts reach by multiple folds. You can use a lot more hashtags in your Instagram posts when compared to Twitter and still be free of any kind of penalties like that of twitter.

 

 

Recommended Read: How can PPC ads help to grow your business

 

 

Cons or Disadvantages of Instagram for Business:

 

 The main disadvantage that comes to mind is probably that Instagram is not a platform that just focuses on businesses. Usually, people use Instagram to pass time and connect with other people. There is only a small percentage of people or users who have the intention of buying something that they see on their news feed.

 

Using Instagram to market your services or products can lead to the following disadvantages:

 

  • The biggest advantage can become a disadvantage:

The main advantage of using Instagram can also become its disadvantage: it relies heavily on images. That means you need to be very careful of the images that you post on Instagram. Because it will attract followers.

Poor images will cause people that follow you to skip your page in their feed and not read the messages in your description.

Instagram pictures need to be square in dimensions to be the most effective. Using nonsquare images will cause parts of the image to not appear perfectly in the people’s news feed. That means that your message or your branding can get sloppy because not all of the words may be shown.

 

  • Not everyone is on the Instagram Platform:

This is one of the most obvious disadvantages of Instagram. Instagram is only available on iPhone and Android. And this further limits the users that you can leverage because if you need to target blackberry or Linux users, you cannot do this. This means you won’t be able to reach your target audience. That is why it is recommended to use other platforms to increase brand awareness. Facebook is now owned by Instagram, and its integrated marketing platform makes it easy to reach a larger audience.

 

  • Limitations to your content:

On Instagram, you cannot explain further the product in your post. You are allowed to only upload the videos that are about 60 seconds long. Also, the ideal length of captions for Instagram is 138 to 150 characters. For any kind of advertisement, it is 125 characters.

If you plan on using multiple hashtags, it is advisable to use only 5 to 10 hashtags. Using too many hashtags can easily be the reason for your account to be banned.

 

  • Instagram posts do not support clickable links:

The ideal length for Instagram captions can be only 125 to 150 characters. It can feel that it is even more restrictive if you want your audience to click on a link and lead them to a landing page outside of Instagram. You cannot include links in your caption because they won’t be able to click on it. You should not leave a link to a website outside of Instagram expecting your audience to copy and paste it in their browsers. This is too much work for users who are using an app where they can only scroll through their news feed and double tap on a post that they like. So instead of a link, you need to think of a creative way to invite them in order to visit your website. You can also have the option to leave your website link in your personal profile’s bio section.

 

  • Advertising is more difficult:

It is more difficult in order to target local markets on Instagram when you compare it to Facebook or Twitter. Instagram has fewer options to narrow down your target audience. You are also forced to rely only on organic traffic. Large businesses can only afford to advertise on this platform. The average CPC on Instagram is $0.50 to $1.00

 

 

You may also read: Online Advertising Trends For 2020

 

 

Conclusion:

So now you know that every platform has its own advantages as well as disadvantages. You need to be careful when you choose a platform for your marketing purposes to meet your targeted marketing expectations. If you found this article useful then do check out our other articles as well.  You can Outsource Digital Marketing Service from Nimap Infotech to grow your business.

 

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nimap January 8, 2020 0 Comments

Online Advertising Trends For 2020

Over 385 people have rated [5/5]

The media and marketing landscape has been constantly changing continuously and has been shifting from offline to online platforms. New websites, apps as well as tools are introduced to the public day by day and your target audience group moves along with it. This offers you an opportunity to use online marketing in a much more targeted and effective way. To help you get started, we discuss 5 major trends in online advertising in this article.

Database Marketing

Database marketing means to collect customer data and using it efficiently in every possible form of communication to your customers. The more you know about your potential customers, the more specifically the marketing campaigns can be organized.

For example, purposes, consider segmentation that is based on behavior (email opens and clicks, active, not active), demography or any additional data such as interests or product preferences. All of these data can be used to send targeted messages, that is able to result in higher involvement, more activity and results in a higher conversion rate.

Tips for filling a database

Creating a set database and building it is not easy and can cause a mess if you do not tackle this structurally well.

Here are a few tips

Decide in advance which fields are you going to use and leave out the rest

Pay heavy attention to the quality as well as the uniformity of the data.

Regularly make updates to your data.

Advanced Targeted Marketing

The database marketing phenomenon keeps continuing in advanced targeted marketing. Because, in addition to your own database, there are ample opportunities for you to reach the target audience such as display advertising and search engine advertising.

Through the use of tools such as Google AdWords, Bing Advertising, LinkedIn ads, you can easily show your message to your target audience that is interested to receive your communication. For example, it is possible to target language, demographics, location, keywords, and websites based on the topics.

Search Engine Advertising

Search Engine Advertising uses search engines such as Google and Bing. These engines provide you with an opportunity to rank above the organic search results using paid ads. These advertisements consist of a header, subheading, description, and URL. You can enter the keywords you want to be found in yourself. How often your Ad will be displayed depends on the amount or bid you specify as well as the quality score of your Ad. The latter is used for entering keywords that do not match your ad or the landing page of your ad.

You may also like to know: Why Outsource SEO Services In India?

Display Advertising

Display Advertising provides a focus on advertising with visual elements that are often called banners. They come in many shapes and sizes. The channels on which you can use them are many in number. You can use the Google search engine network, but you can also advertise on trade websites. Which channel do you choose depends on your target group and your message.

An interesting development using this trend is the use of re-marketing when you approach groups of users who have visited your website before and whom you already know certain things about. This makes it possible to customize and tailor your message even more specifically to the wishes and interests of your target group.

Social Advertising

As the name suggests, in social advertising you can use the advertising possibilities given by social media platforms such as Facebook, Twitter, and LinkedIn. These platforms are apt towards reaching a larger targeted audience through paid ads. The advertising options on these platforms are expanded considerably in recent years It is possible now to use remarketing strategies via these platforms, as they provide you an option to send sponsored messages through Sponsored InMails.

Also in targeting ads you can choose from a wide range of options in addition to demographics and interests. It is now possible to upload your own lists on these platforms as well, the possibility to target existing groups even if you are not the administrator.

Know More: 8 SEO Tips that you can use today to generate more web traffic

Sponsored Content

Native content marketing that is also called as native advertising or sponsored content is becoming an increasing form of content marketing and advertising. The message is integrated into the form or style of unpaid content and therefore is often perceived as less annoying by visitors. Examples include promoted posts, advertorials and infeed advertising.

Using this form of advertising it is quite important to think about transparency, it is important to mention that it is paid to advertise. If you choose not to do this, this can have a negative effect on both the advertiser and the publisher, especially when the relevance is not that big.

Lead Generation

The last trend is the one that has played a major role in online marketing for a long time. How can you better measure the success of your marketing efforts and campaigns? The definition of a lead varies from the point of view of different companies and sometimes varies for each campaigns. Sometimes leaving an email or a phone number can be enough whereas other companies only count a lead when a specific request is made. Campaigns with lead generation as the primary goal can be realized with many forms of advertising.

Some examples are:
Show a popup to simulate signing up for a newsletter
The possibility of requesting for a quote
A call button on mobile websites
Fill in an email.

Generating leads does not make sense when there is nothing done with it. The time lead management comes into the picture, this is the moment that the marketing and the sales team takes action on the leads and thereby trying to convert leads into customers. This is done manually but there is a lot of online software available for setting funnels with automatic messaging that matches the leads. When building these funnels, some people find it useful to check out free sales funnel templates to get examples of how they could approach a sales funnel so they can have different ways to test against each other. This improves the likelihood of finding the right funnel for their clients.

Read More: 10 Reasons why SEO is important for your online success

Conclusion:

These are some trends in online advertising that has currently found to be booming in 2019. The most shared strategies have found to be successful in the advertising field has been shared with you. If you found this article to be informative then do check out our other articles as well, also if you have a requirement for digital marketing services you can contact us at enquiry@nimapinfotech.com

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nimap October 22, 2019 0 Comments

10 Most Popular link building technique for SEO

Over 256 people have rated [5/5]

SEO is one of the most important tactics that organizations do to increase web traffic for their websites. There are many important aspects that you can do in order to increase quality traffic for its website. In this article, we are going to list down 10 important tactics that you can use for increasing web traffic. And learn some Link Building technique.

 

1) Ask for getting Backlinks

This is the most ideal way to get started, especially if you are a beginner in this job. Think about all your friends, coworkers, colleagues, partners, and clients who have a blog set up for themselves or have a website. All that you can do is ask for a backlink to your website. You can ask for in-content links rather than links in the sidebar or footer. If they’re not willing, you can find an SEO agency that can create backlinks for your site. If you’re not sure where to buy high quality backlinks, consult with local SEO agencies and see what services they have to offer. If they don’t offer a backlink service, they might be able to point you in the direction of someone who does offer backlink services. But you need to be careful and need to make sure that the backlink comes from the website that is related to your niche. This is extremely important. Otherwise, the backlink will not have any impact on your website’s rankings and can even be harmful to your website’s reputation.

 

2) You need to Build Relationships

For performing good link-building for your website, you need to build good relationships. You will get plenty of opportunities for building new contacts. You should always start from niche-related communities such as forums, blogs, and social groups, for example, you can find many groups on Facebook that are related to your niche.

So you can make the first step by actively contributing with some interesting, relevant comments as well as posts. You need to participate in these online communities that are focussed on your niche, you will not only be able to gain some good backlinks but you will also have access to the newest industry news and will also be able to connect to some interesting people that share your passion.

 

3) Provide a Testimonial

Testimonial link building is a win-win situation for all. Many businesses offer you a chance to say a few words about the experience of using their products. On the one hand, this is a perfect method for building a customer’s trust. On the other hand, this is a time tested and a great opportunity for you to get a backlink and potential traffic from that website and it usually has a much higher and has an easy approval rate than your standard link request emails. Companies can usually get another testimonial to place on their website while you can get a new backlink.

 

You may like to know more: Things To Consider Before You Outsource SEO

 

4) You can start a blog

You should always refrain from creating one blog site with one blog post and a backlink to your website. This will not do any good to your site; rather it can harm it. If you want to create a blog you need to keep it alive by regularly posting relevant and high-quality content on your website. Keeping your blog alive is the most appropriate thing that you can do to increase your search rankings as well as a channel to get backlinks to your website.

Write blog posts regularly. You should focus on your client’s needs. As time passes, it will most likely gain authority. You need to make sure that your content is relevant as well as useful, and it should be well structured. This is the only way to ensure that your world will get linked to it again and again. That is how you should gain high backlinks, and you need to earn them.

 

5) List your website in trustworthy directories

Many online directories do not provide any real value to Internet users, and Google has excluded them from its search results. You do not want your website listed on such directories.

But not all online directories are wrong. An index that not only provides you a chance to be listed on their website but also provides useful information to your customers is a directory that you need to be listed on.

Niche directories and directories that are attached to informative websites for a specific industry are a good choice and you should work on these directories. Having your business listed on such directories often makes it easier to get indexed in major search engines and also helps people find you online.

 

6) Write a good guest post

Many websites accept guest posts and blogs about your niche, as well as publish your article. Before you publish your article somewhere, you need to make sure that:
Your website or blog is relevant to your topic

The article should not contain any promotional content rather should have value for the readers
You have to focus on quality content (interesting, well-written and professional)
You should remember that poor quality content can bring a bad reputation
It is most important that you build backlinks that can impact your website in search engine rankings for the respective search results.

 

7) Discover competitors common backlinks:

If you have done your competitor analysis thoroughly then you will notice that they have some backlinks in common which you do not have. If your competition has managed to get these backlinks, then you should also try and get these links too. All you need to do is analyze these backlinks and try to get them as well.

 

8) Get an indirect backlink from your competitor

It is quite common that some of the competitors link to the same websites. These websites usually have high authority in your industry. In many cases, you will find that pages your competitors link to are authoritative websites in your niche.
A link from such a place will be helpful as the potent link juice your website will be able to receive. But here is something else, if you manage to get backlinks here, your competitors will indirectly link to you.

 

9) Recover your dead backlinks

Sometimes you might find some broken links on your website. This can even be the case, if the location of your page changes or if the webmaster misspelled your link. In both, these cases will return a 404 error.
Such issues might commonly occur after a website was relaunched or migrated into some other You domain. Should redirect these backlinks to some other pages. You should try and recover the link juice for these 404 pages to either new pages or some other pages on your website.

 

10) Turn your mentions into credible backlinks

This is probably one of the easiest ways to gain backlinks to your website. Somebody wrote something about you; they mentioned your brand or product but have not linked to your website. In situations like these, it is usually enough that you contact the webmaster and ask him to convert your mention into a backlink.

 

To know more: Reasons Why You Should Outsource SEO Services

 

Conclusion:

So now that you have known the most popular link building techniques that you can use for SEO purposes for your website. You need to implement these techniques that will help you to rank your website in the search engine results page. We hope that you have found this article useful and informative.

If you’re looking for any digital marketing services or outsource SEO services in Mumbai for your website, then do contact us. We provide the most cost-effective methods for doing SEO for ranking your website, our professionals are highly experienced and are experts in their domains who will help you gain organic traffic for your website.

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nimap September 19, 2019 0 Comments

SEO Vs SMO

Over 430 people have rated [5/5]

If you’re owning a website you must have heard about the terms like SEO, SEM, SMM, and SMO. Online marketing is all about visibility and awareness. The more you are aware of the new trends and technologies, the more you’ll be visible to the customers.

SEO and SMO playing a huge role are two of the bigger concerns for webmasters and bloggers. To make people aware of your business you need your company to come up with good search engine results. Also, making the proper use of social media you should keep your brand and business name high on the trends.

SEO

SEO (Search Engine Result) is a technique used for making strategies to increase the number of visitors by obtaining a high-ranking placement in the search results pages of search engines.

Helping you increase the quality of your website, it is a great way to make your website user-friendly, faster and easier to navigate.

Following certain rules and regulations, it is considered as a complete framework as it contains many stages and sets of controls. However, in order to direct more traffic to the site to produce organic results of a search, webmaster and content producers have to follow all its rules and regulations. This is something that can be outsourced to a company that specialises in digital marketing. There are a lot of organisations out there, even if you are looking for a sydney seo agency, a quick google search will help you find one.

SMO

SMO (Social Media Optimization) was developed and designed to drive traffic to manage and grow the organization’s message and its online presence. Improving your SEO performance it helps you get traffic from both social site referrals and social sites.

It helps you increase the publicity and awareness of your product, brand or event using various social media types like social news, bookmarking sites, video sharing sites, blogging sites and social networking sites like Facebook, Twitter, Instagram, etc. Social media optimization generating the web traffic optimizes websites and its content to encourage more users to use and further share links to the websites across all social media and networking sites.

You may also like to know more: Reasons why you should outsource SEO services

Do SEO and SMO Help One Another?

SEO mainly works on improving the ranking of your website. It is able to drive visitors with the likes of Google. While SMO, on the other hand, focuses on driving traffic through social media platforms. Although both SEO and SMO works on different spheres but for some way or the other they do impact one another. No matter how differently they work the important thing about them is that in the end, they serve the same goal purpose – driving maximum traffic.

SEO vs SMO

Here’s a list of differences showing how SEO and SMO are different from one another –

SEO

SMO

SEO helps users to drive the content.SMO helps you drive content to the target audience.
Utilized on platforms such as Google, Bing, Yahoo, Ask, Baidu, DuckDuckGo, etc. Utilized on platforms such as social news, RSS feeds, bookmarking sites, video and blogging sites, as well as social networking sites, like Facebook, Twitter, Google+, Tumblr, Pinterest, Instagram, Vine, etc.
The basic element needs to be focused on SEO is the site’s code and the proper use of keywords.Basic element needs to be focused in SMO is presentation and description of service or product.
SEO is an on-site and off-site optimization strategy

SMO is only off-site optimization strategy.

In SEO search engine can block the site if the content is repetitive or sameSMO has no issue with the repetition of content.
In SEO keywords are given more importanceIn SMO importance is given on content.
SEO takes time SMO shows you an immediate result.
SEO is a single activity that improves your rankings.SMO depends on others to increase the visibility of your content.

Why We Need Both SEO and SMO

Even after sharing all the dissimilarities, to make your website powerful you need both SEO and SMO. To attract traffic, get higher rankings and make your website popular you need to merge and use both SEO and SMO with one another.

SEO even though taking time brings your website lasting success. While SMO, on the other hand, shows its success in a short span of time. Thus to make any website popular it is essential to have a blend of both SEO and SMO.
The content playing the major role is an important factor for both SEO and SMO. It is required by both to crawl the search engines and gain traffic to hold visitors on your pages. SMO helps you build a relationship with the customers allows you a platform to answer their queries on a personal level. SEO bringing more visibility in the search engines helps you gain effective traffic value.

Thus to grow your business and website and make it popular amongst customers you need to use both SEO and SMO techniques. It is the blend of both SEO and SMO that makes online marketing plan successful.

Read More: SEO vs SEM

Conclusion

If you’re looking for any kind of help with search engine optimization or social media optimization, contact us. We at Nimap Infotech (IT outsourcing and digital marketing company) have a huge team of digital marketers and developers. Outsource SEO services to make your website popular and your products powerful amongst customers. Our marketers having complete online marketing knowledge knows everything that requires to make a website successful.

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nimap August 19, 2019 0 Comments

Difference Between SEO and SEM(SEO vs SEM)

223 People Voted 5/5

Search Engine Optimization and Search Engine Marketing may appear confusing in the beginning. Many people still think both are the same. Are they?

Their interchangeable terms often make it’s understanding confusing.

In our previous blog, we have discussed SEO and how it is important. Let’s find out how it is different from SEM and what role both SEO and SEM plays in marketing.span>

Search Engine Marketing(SEM), on the other hand, is internet marketing used for increasing the site’s visibility through advertising and organic search engine results. SEO thus becoming a part of SEM helps you increase visibility in search engines.

In order to get more search engine visitors, it can also use other methods like PPC advertising.

SEM incorporates SEO which adjusts or rewrites the content of the website and its site architecture to achieve higher rankings in search engine results pages.

 

What are the Components of SEO?

The rules and algorithms after which SEO works keeps updating, however, the thing that remains constant are its two major components – on-page and off-page. These are the two important activities SEO is comprised of.

 

1. Off-page SEO (off-site SEO)

The off-page technique is used for improving the position of a website in search engine result pages (SERPs). It is used for promoting your website for the purpose of ranking it higher in the search results.

Off-page SEO includes link buildings to attract and acquire high-quality backlinks from other websites. It manages the local listings and directory profiles. When a particular brand’s website is linked with many other websites it reflects that the brand’s website as trustworthy and reliable. Resulting, an increase in your search engine rankings.

Off-page SEO helps you attract the attention for social bookmarking sites like Reddit, Digg, etc. Using high-quality content which is helpful to target the audience like blog articles helps you establish your authority resulting in increased organic website traffic, chances for inbound links and more conversions.

2. On-page SEO (on-site SEO)

On-page includes activities of optimizing individual web pages to get higher ranking and earn more relevant traffic. It helps you optimize individual pages of the website to target specific keywords.

Unlike off-page which refers to links and other signals, it works on the content and HTML source codes of pages. Strategies on which on-page runs are keyword research, content creation, and keyword optimization. It helps search engines understand the content of the page to give it further ranking.

The search engine looks for signals to understand what the page is all about which includes website structure, SEO keywords, title optimizations, headings, internal links, image SEO, structured data markup and other techniques. All these help in improving the usability and credibility of a website.

 

Recommended Reading: Why Outsource SEO Services In India?

 

Search Engine Marketing

SEM involves the process of getting traffic either from the free search engines else from the paid search ads. That is, there are two ways to attract attention either you do it organically else you have to do it using the paid campaigns. It works on two basic things – Search Engine Optimization (SEO) and Paid Search Advertising (PSA).

Through paid advertisements, SEM can earn search visibility for websites. These advertisements in common terms are known as pay-per-click ads. You can also use other SEM activities like cost-per-click (CPC) ads, paid search ads and paid search advertising. Relevant ad copy and keywords help you target potential customers and buyers. Giving your business extra opportunities to increase the visibility of web pages, landing pages, blog articles and more.

 

Why is SEM Important

Before moving ahead, let’s understand how it is beneficial for a website and for people doing online business.

Let’s take an example, whenever you’re asked to search for anything or want to find something the first thing you’ll do is look for it in search engine. Majority of the public use Google as a search engine.

After clicking on the search button what you expect is either a particular answer to your question else a list of sources mentioned separately.

Studying the general human tendency they’ll end up their search with the first five results. Search engines work hard to show up the content or material that is beneficial for users.

However in order to detect and show you the best result search engines works hard. They develop the number of complex algorithms to take variables into account before deciding which website to show at the top.

Therefore, if you want your website to reach a maximum number of people out there you must focus on the ranking of your website.

 

Benefits of SEM

  • SEM search ads will generate traffic to your site, even when SEO and other marketing tactics fluctuate.
  • SEM offers brands and companies a chance to make more money from their marketing campaigns.
  • It is an important conversion driver for marketing campaigns as the paid ads are commonly linked to conversion-focused landing pages.
  • It helps you increase awareness about the brand.
  • SEM helps greatly in finding the best result for local marketing.
  • SEM is the fastest-to-launch traffic strategy which helps you generate immediate results for your campaigns.
  • With the help of search ads, it becomes easier to generate traffic even when SEO and other marketing tactics fluctuate.
  • Ads are easy to appear in the top search lists.
  • It is great for doing mobile marketing.

Difference Between SEO and SEM

SEO SEM
It is a part of SEM.Superset of SEO, it is used for traffic generation.
It optimizes a website page content and visibility to gain natural ranking on SERP.SEM promotes websites to increase visibility and traffic in SERPs.
SEO is an organic strategy.SEM is a paid strategy.
It is controllable.It is doubtful and uncertain.
SEO is inexpensiveSEM is expensive
Visible to anyone.Visible to select the targeted audience.
SEO result takes time.The results are immediate.
It provides value to your website over time.Do not benefit you over time.
Higher click-through rate.Lower click-through rate.

SEO or SEM Which is Better?

In order to build a good online presence, it is necessary to practice effectual search engine optimization. SEM requires organic SEO to get enough success. It helps consumers drive to the specific products they were looking for. Therefore you can easily say SEO and SEM work hand in hand.

If you want SEM to bring good investment for your business it is necessary you have good SEO running in place.

No doubt PPC is a good option to bring immediate visibility but it would not be a good choice to strictly go with PPC and not opt SEO.

It is a matter of personal choice, no matter where you are in the process of online business, be sure to use local SEO to fully optimize your website before making large investments in paid advertising. If you like, you could rent a website that is already visible on search engines and well optimized to let your marketing efforts off to a good start. You can look more into Rank and Rent for Babies to see if it’s worth doing that for you.

 

Must Read: Things To Consider Before You Outsource SEO

 

 

Conclusion

If you wish to guide yourself more into digital marketing and learn to process SEO and SEM for your website feel free to contact Nimap Infotech. We have a highly qualified and experienced team of digital marketers at our firm. With smart contact rank your business website using the most valuable means without spending too much.

Learn more SEO here

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nimap July 13, 2019 0 Comments
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