Now that you as a company owner, you have decided that it’s time to take your business to the next level by creating a new website design, whats next? Creating a new website is not going to be hard, it is something that requires some planning and decision-making. One of the major decisions you will make is to decide whether you want to create your business a custom web design or use a ready-built platform such as WordPress. A lot of companies try WordPress as it allows them to create a new website without hiring a website designer or writing any code. But is this the best decision? Well, in this article, we shall go through the pros and cons(Custom Built Website vs WordPress Website) of creating a custom website vs. WordPress.

Custom built websites are mainly built when the owner of the site wants specific modifications that WordPress cannot provide. Many times, custom-built websites are developed for large complex sites with unique functionalities. To develop this type of website, you need to find a web designer that specializes in creating custom built websites. The web design company will use a programming language and framework to create the website, and some of the languages they may use include PHP, ASP, Python, Laravel, JavaScript, and Ruby.

By developing a custom website, it will allow you to make it as unique as possible while integrating some unique functionality that may not be possible when you use WordPress.

• A custom-built website is more search engine friendly than a WordPress website. This means that it can rank higher in search engines than the one built with templates using a WordPress CMS. This is very important for any business that wants to gain leads and increase conversions on the internet.
• A custom-built website will incorporate your company’s branding by the use of a design that is unique to your company. This makes your business stand out from the crowd.
• A custom-built site is able to grow with the business. This means that if you make any changes to your business in the future, you can always contact the company that designed it for you to redesign the website.
• A custom-built website has more support than a website built from ready-made templates. This is because it was built by a professional web designer who specializes in all types of websites so if any bug or problem occurs, it can always be fixed by the original developer.

• Websites built from scratch are typically more expensive than those built from WordPress. This is because they are customized according to your business needs and require professional expertise.
• The process of creating a customized website takes a lot more time than creating it using WordPress. Any changes to the site may take time. You will have to rely on your developers time and availability.

Recommended Read: Top 10 Best Practices in Website Development Process

WordPress

WordPress is a free website building tool which was originally designed to create blogs. Over the years, the tool has evolved and become a more complex platform for building websites. One of the main reasons why people choose this platform to create their websites is that it needs just basic web knowledge. You do not need to be a pro in writing codes and programming languages or contacting a web design agency to create a website. In fact, about 15% of all websites today have been developed by the use of WordPress, and the number continues to rise. The following are some pros and cons of this tool to help you make a decision.

• Creating a website by the use of WordPress takes a shorter time compared to building it from scratch. This is because the CMS has already been developed and so you will have time to concentrate on content and design. WordPress has a library of ready-made themes. Instead of struggling to create your own theme, you can just pick one from the library and change your website’s look instantly.
• WordPress provides a secure platform to build your site. This is because it’s a large community of developers that work together to detect any security loops or bugs in the system then provide a security patch.
• WordPress constantly rolls out updates that you can always download and install making your website more secure. With WordPress, you can take care of search engine ranking with the many SEO plug-ins for WordPress.
• With these plug-ins, you can make some basic SEO additions to any site such as Meta Description, H1 tags, and Meta Titles. In fact, some WordPress plug-ins can tell you how your site is well optimized for Search Engine Optimization.
• WordPress has responsive themes that help you make your site effective on mobile devices, tablets, and PCs. These themes allow the user to have a positive experience while browsing your site on any device. As we mentioned above, WordPress started as a blogging platform. This means that it still has a built-in blogging feature that allows you to easily set up and maintain a blog.

Also Read: How WordPress Development Can Benefit Your Business?

• While it’s great to pick any theme of your choice from the library, you may find it difficult to customize the theme according to your preferences. In this case, you will require the services of an experienced web developer who understands the functionality of WordPress.
• While the platform releases regular updates and security patches, it is still vulnerable to hackers. These hackers take advantage of the time of building these patches to hack into your site and create a havoc on your website. WordPress requires regular maintenance.
• They keep on releasing updates and patches each year to combat hackers and pirates which may require some expertise in installing them. If you cannot do it, you will have to hire a professional web developer.

Read More: Things to keep in mind while designing an engaging website

In conclusion, both custom web design and WordPress(Custom Built Website vs WordPress Website)  have their own pros and cons. You should decide on which method to use depending on your budget and needs.

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Do you know that investing in a smart web development website for your companies online business is the smartest thing you can do as an online business owner? Why is it so? Because there exists a no better way to inform your customers about whom you are, what do you do and how you do it better than your competition

Studies and research have shown that a user or a potential customer can easily form an opinion about your online business presence in just a matter of 0.05 seconds once the online business page loads. This means that what your customers or users see online can either make or break your business.

If you do not have your website at the forefront of presenting your online business to your customers and consumers then we are here to tell you to change that. You need to have your website to be the foremost marketing tool at the moment. Here are 5 reasons why good quality website design is pivotal for your online business growth.

Recommended Reading: Few Pointers for Those Planning on Hiring a Good Web Development Company

5 Reasons why good website design is essential for your business growth:

Better Branding:

In simple terms or words, your website needs to act as an extension of your brand. In order to leave a lasting impression on your customers and visitors, you need to invest in an elegant and professional-looking website for your online business. This will present a clear call to action for your customers to act upon.

Also, you need to keep in mind that if your website does not translate into a clean looking medium for your mobile visitors or good experience for your smartphone visitors then your visitors will most likely think that you do not care about them. Hence, it is essential that you design your website such that it is 100% responsive and can display correctly on smart-devices such as laptops, tablets and mobile-phones or smartphones.

Higher Google Ranking

By creating a responsive and mobile-friendly website, you will ensure that you have greater success in reaching more potential customers.

Implementing SEO and creating quality web design and unique content for your visitors will tell search engines such as Google that your website is relevant therefore more amount of people need to see it.

Thereby providing you with higher rankings in search engine result pages. This translates into more online business for you and enables you to bag a higher revenue for what you do.

Know More: What is the difference between web application & a web page?

Data-Driven Results

You need to use Google Analytics in order to learn and see how your customers or users are interacting with your company’s website and then you get to improve your customer experience accordingly.

You need to learn to tailor your customer experience according to the needs of your customers and what they are looking for.

Trust us, your website prove to be an invaluable tool to provide you with details and data about your customer’s buying behavior.

24/7 accessibility

With the help of good website design and a carefully planned and executed layout, online business owners are able to create a user-friendly as well as a welcoming online environment where users can get useful information at any time of the day.

Better customer service:

One final thing that you as a business owner should remember is when it comes to good website design then it should all be about the user and customer-focused content and data.

That means clean data and clean layout, visible contact information, up to date links and the most important thing is quality web design content. Your clients will not be impressed with a dated and poor functioning website. You need to remember that the first impression always counts.

Read More: Essential Web Development Tools and Resources -2020

Conclusion

As you can see that a good website can be one of the most powerful and the most important marketing material that your business can use. These are the best strategies that if followed diligently then you could get amazing results out of your business. These points are applicable to every business owner, though big or small.

If you liked what you just read them to check out our other blogs as well. If you’re looking to upgrade your business website or are looking to develop it from scratch then do contact us at enquiry@nimapinfotech.com. We have expert designers and professional web developers ready to onboard your web designing project as per your requirements.

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When you as a business owner think that your business needs expansion, the first thing that would occur to you and would come to your mind is having a website or a mobile app of your own. This would also call for hiring a good web development company. Since it may sound simple enough to use the internet to search for such kind of companies offering web development services. But it is not this easy as it may seem to be.

You should not trust blindly on any company that comes your way. How about creating and having a website that is user-friendly. What about Quality. How tedious and long will be the web development process. What is the expertise of the web development company? These are the questions that you need to find answers for before you make up your mind to move forward.

Here we have collected some questions that you need to ask before you go forward and hire a web development company.

Which is your option- Static or Responsive?

Before you kick start your search for the best company, it is really important to know your precise requirements. Many of the firms can count on a static website or a traditional website. They require some static informational pages to go along with the shopping website. Other firms may have a requirement of custom coding for their website in order to be responsive.

If you are someone that requires a responsive website with custom coding then you need to become very choosy. There are many firms that may have the touch when it comes to designing a traditional website but when it comes to custom web development or enhancement, they lack the touch and luster.

You need to find an organization that has the experience working across various kinds of verticals such as conventional web design, software engineering, optimization, web analytics along many other core areas.

Hear their Portfolio

It is rightly said that you should not judge a book by its cover. But if you are looking to search for an e-commerce website’s design or web development then it is best if you check the organization’s portfolio. You shall get to know their exact capabilities in this regard. Their portfolio provides you an exact glimpse of the services that they can provide to you. You will also get to gauge their reputation and check their expertise in the field.

Communication will play an important role to find the best company

It is pivotal that you keep your communication channels open. You need to ask the firm for their preferred channel of communication, and you should also share yours with them. Checking a companies’ portfolio to provide you with a better idea of where they stand in the market. Inform the project manager if you need to update your preferred channel. You should not count on occasional conversations. Instead, you should go for frequent briefs and updates and tell them your exact requirements. Schedule your conversation in case you have chosen a company from another time zone

Having source code files is better

When a website is fully developed, doing some minor changes is not a challenging task. You can do it on your own only if you have access to the source code files. Not all organizations are transparent about giving or providing the source files to the client.

Hence, you need to make sure that the company you have chosen provides you with access to your website’s source code files, once the project is completed successfully. This will help you in the long run if you need to make some changes in the near future or planning to enhance your website on your own, once it is ready and completed.

Know More: Top 10 web app idea for Your Business in 2020

Aim for not too little or not too high budget

Hiring a web development company comes with its own cost. There may be companies that provide you the confidence of charging nominal costs. However, this does not guarantee the parameters such as quantity, quality, usability and many more.

If you want to have a customized solution, the best firms will be going to cost you a bit more. Software developers that are well versed with the latest technology and the right skills will charge you higher, but they ensure you that you get what you pay for.

Streamline and align the SEO as well as the content right from the start of web development.

Those who think that SEO and content are not much important in today’s world to need to rethink their viewpoint. These are essential for a website to rank in search engines. SEO is completely responsible for your website’s existence.

You need to get your web app developed as per the current norms so that SEO can be done properly on your website to rank it on search engines. The best design and development firms will have a team of experts who can plan and strategize each step. Now there are many more things to look into considering their expertise in web development.

Read More: Understand the Importance of Web Application Maintenance

Conclusion:

These are a few of the pointers that we have found extremely useful when finalizing a web development company. If you’re looking for services of web development in Mumbai  for your web application or designing your website then do contact us at enquiry@nimapinfotech.com with your requirements. We have experienced web developers ready to onboard your web development project.

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When you ask a business marketer about what would you like most in the world. They are more likely to reply that “More Customers”. What will come mostly after customers are “More Traffic to their website”! There are many ways by which you can increase web traffic on your website, and we are going to have a look at the most popular techniques for them. These are several ways you can boost your website traffic.

Let’s have a look at the best techniques to gain online traffic.

Advertise

This is one of the most obvious methods that you need to perform first. Paid search, and social media advertising, as well as display advertising, are one of the easiest and excellent ways to attract traffic and also an excellent path for attracting new visitors. Are you looking to just have more web traffic or are looking to increase conversions into customers also?

Adjust your paid strategies in order to suit your goals. Each of the paid channels has its own advantages and disadvantages. If you are hoping that more traffic will result in much more sales than the first thing you should do is to target high commercial keywords as a part of the paid search activities and strategies. Of course, the competition for these keywords can be much more fierce than normal search terms and also going to cost you. But in the long run, this pays off.

Get Social

It is not going to be enough to just produce great content and hopes that people will find it. You also have to be proactive about it. One of the best ways, in order to get more traffic, is to promote your content on social media channels. Twitter is apt for short and snappy (tempting links). If you are a B2C company then you can also promote your products on Facebook, you may get great traction from image-heavy social websites such as Pinterest and Instagram.

Mix it Up

There does not exist any magic formula or portion for content marketing success. Despise of what some of you do believe. For this good reason, you should vary the length and format of your content to make it as appealing and presentable as possible for different kind of readers

Intersperse shorter, blog posts that are news-based, and long-form content such as skyscraper blog providing informative content, infographics as well as data-driven content are some content pieces that you need to play around with.

Write Irresistible Headlines

Headlines can be one of the most important parts of your content. Without using a compelling headline, even the most informative and complete blog post can go unread. You need to master the art of headline writing

Even the most upward of headline for Buzz Feed and Up worthy often write 20 different headlines before settling down on a headline. So carefully think about how compelling your headlines are and can be before you go ahead and publish it.

Know More: 10 Reasons that Make Node.js a Top Choice for Web Application Development

On-Page SEO

Do you think that SEO is dead? Think again. Optimizing your content for SEO is still a valuable practice that is still being followed today. This is a worthwhile practice. Are you making the most out of your image Alt text, your H₁ tags and meta descriptions, and quality content? Optimizing for On-Page SEO does not need to take much time. And it could help boost your online traffic.

Target Long-Tail Keywords

Do you have your high intent keyword as well as popular keyword bases covered? Then it is time to target long-tail keywords. Long-tail keywords form the base of most of the search queries and a majority of web searches, this means that you are not targeting as them as a part of your search strategy then you are missing out.

Start Guest Blogging

Before you can say it- no, true guest blogging is not dead. Despite what you have heard about. Securing a guest post on a reputable website can increase your web traffic to your website and help you to build your brand in the bargain.

But let me remind you that the standards for guest blogging have changed radically during the past 2 years and spammy tactics can easily result in stiff penalties. You should proceed with caution.

Invite others to guest blog on your website

Guest blogging has been a two-way street. You also need to post content on other’s websites as well as invite others to post content on your website. They are more likely to share and link to their guest article that you can bring new readers to your website. Just be sure that you post high quality and original content without any spammy links because Google is cracking down on low-quality guest blogging.

Read More: Understand the Importance of Web Application Maintenance

Link Internally

Internal linking is equally important as linking back to external sites and creating backlinks to your site. When creating and publishing content, be sure to keep an eye out for opportunities for creating internal links. This not only helps with performing SEO but also provides a user experience for the user- this is a cornerstone for increasing traffic on your website.

Responsive Website

One of the most important features that can provide you an edge in Google ranking is that you need to have a website that is responsive. In other words, your website needs to be displayed correctly on multiple devices such as laptops, tablets, and smartphones.

With about 80% of web traffic coming from smartphones it is crucial that you have a website that can cater well to smart devices and display content properly. Ensure that your website is accessible to form a wide range of devices and is easily and comfortably viewable.

You may also like to know: What is a web app? How is it regular from other apps?

Conclusion:

We have shared with you all the tips that you can use to boost your website’s traffic. If you’re looking to increase your website’s popularity then surely these tips can help you get a boost in organic rankings.

If you’re looking to develop your business’s website or web development in Mumbai then do contact us at enquiry@nimapinfotech.com. We have talented and experienced developers ready to onboard your web project.

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Often it is regarded that there is no substitute for experience. Experience is indeed the best teacher. But there can be some shortcuts to it. We have spoken to many experienced web developers who have toiled the hard way to find out these amazing tips that you can rely on when you are developing for any web project. This is an amazing collection of tips that comes straight from the code face.

Here are 10 tips for web development to help you to get started with it.

Clear Lists:

Clearing the list of floating elements can be a part of the work that is done by web developers. We can still catch it up. For example, how do you clear out the floated list of elements without setting a height for it. The answer to this question is actually really very simple. You can just add these two CSS properties to any list container that has floated list elements

display: block; overflow: hidden;

If you will check the list container using any DOM inspector, you will notice that the height attribute has automatically been calculated. And this nifty solution fixes the issue present at hand.

SandBox:

If you are required to develop techniques, CSS effects or any kind of newer transition effects, for example, you can do it as a sandbox project. When you keep the experimentation uncluttered by outside influences is proven to make the code much easier to debug and troubleshoot if something is not working as expected.

Read More: Why Angular is Better For Web Application Development?

Web Inspectors

Developers may have different opinions on which web inspectors do the job well. But they all will agree that development was a struggle before our favourite browsers had them. Now, as a developer, you are able to preview the CSS changes live in your favourite browsers such as Chrome or Safari. You simply have to right-click on an element and choose “Inspect Element”.

All of the applied CSS will be shown or displayed in the right-hand side inspection pane. You are free to edit or add new elements here, to see the changes live inside your browser.

The web inspector is not accessible by default on Safari on the Mac. You can enable it by navigating to Preferences>Advanced>Show Develop Menu on the menu bar.

Firebug and Beyond:

Chrome and Safari have built-in web inspectors for them. But as a developer, we stand by the original Firefox Developers Toolbar. It is the perfect medium in order to inspect those little CSS problems when you are performing the testing process of your website in multiple screen sizes.

Firebug has also added the ability to display multiple screen sizes inside one browser tab too which means that you do not need to change your browser width in order to see or view the testing process of your website.

One Thing at a time:

We as web developers cannot stress the importance of the Single Responsibility Principle enough. “Every object in your code should perform at least one function”. This is applicable to even CSS styles. You should avoid putting all the styles onto a.button class respectively. You should split it into a .button-structure, .button-face and so on.

Why should we follow this rule? This is because if you do not do this and something breaks, you will waste all your time finding and tracing back to your code, in order to find which object is causing the problem and whether the bug has been inherited from higher elements in the DOM.

Know More: Essential Web Development Tools and Resources -2020

Will you be able to code it?

Falling back on the frameworks and the libraries isn’t always the best answer. For example, if you are coding a small project and as always, for example, you include jQuery, you think that Can you do the same function better using VanillaJS? You may discover that you can indeed do it in JavaScript, better and faster.

Get Git

If you and your team are working on big projects then you require a robust versioning system. Many of the developers swear upon using GitHub. But there is a downside for it if you require your project to be private. Your code is hosted on GitHub’s servers and publicly available. In such cases we recommend you using GitLab.

GitLab is very much similar to GitHub but its core is completely open-source and easy to set up on your own servers. The optimal setup for GitLab is to use NGINX and Unicorn in order to improve performance and speed, you can also use Apache and Passenger equally as well.

The biggest advantage that you can get with this type of arrangement is that all of your code is backed up each time you perform a commit, you can use a really useful diff viewer in order to see which part of code has been changed on each commitment.

Commented Code

When you are working in a team environment, you need to remember that your peers need to understand and read your code, use your resources and work through your files. Always comment your code and name your layers as well as organize your PSDs and FLAs. The more organized your file will be the better for you as well as others to understand and interpret your code. Using this approach it will be quite easy for others to understand where things are and how they work.

Automate

You should not waste your time manually running in unit tests. You need to automate it. Time spent in getting to grips with NAnt or MSBuild is time well spent as it will decrease the number of hoops especially when the deadline is near and you need to complete your project

Dotted Lines

We have a smart and intuitive way of tracking progress in coding pages. Sometimes when working on a front end design, we tend to use an “incomplete” or a “to-do” class which displays a dotted outline to elements that do not work properly or are unfinished. We are able to see what needs work clearly before we go live.

Recommended Reading: What is a web application?

Conclusion:

We have listed down the tips that have specific importance for developers who are into web application development. These tips have been handy and have been quoted and followed by many web developers alike hence we have listed them down, hoping you will find them useful.

If you have found this article useful and informative than do check out our other blog topics as well. If you’re looking for web development services for any kind of web development in Mumbai then do contact us at enquiry@nimapinfotech.com.