Instagram has been provided to give all the features that you need in order to market for your business. This is the sole reason why Instagram is one of the main popular platforms for marketing your business. In this article, we are going to list down all the advantages as well as disadvantages that Instagram has when it is used for marketing purposes.
Pros or Advantages of Instagram for business:
Instagram is all about Photos:
Instagram has made it super easy to post photos and videos from your smartphone. Posts of images that the user posts on Instagram are going to remain on the platform forever unless the user deletes the post from his profile.
Instagram connects to your target audience well:
Instagram is proven to be one of the fastest-growing social networks. It has over 800 million monthly active users on its platform as well as over 40 billion shared photos,
It has a large number of active users and currently, its users are uploading about 95 million photos every day. The photos that are uploaded every day are getting about 4.2 billion likes per day.
Instagram has a high rate of engagement:
Instagram can provide you with high engagement rates due to its ever-growing number of active users. As a matter of fact, Instagram has the most engaged users compared to any other social media platform. This engagement rate is about 70% higher than Facebook, apart from this the follower growth rate is 9% higher than the follower growth on Twitter at about 0.11%
Instagram allows you to post your content easily:
Since Instagram is developed specially made for smartphones, you can post your content any time and from any place provided you have an Internet connection. You can also enable your Instagram posts to appear on your other social media accounts. In order to do this just link your social media account to Facebook, Twitter, or Tumblr account.
Instagram provides a visual representation for your business:
Instagram is one of the best platforms for visual promotion for your brand or your business. That being said, you can post eye-catching photos of your products that can eventually increase your sales. People have been known to engage more in content pieces that have visual photos than plain texts. However, you should not just focus on providing good photos. Your Instagram post should also make use of the description field properly. And posts are known to drive more engagement when it comes to providing an interesting caption as well as a relevant hashtag.
Instagram enables you to respond more quickly:
If you are in the marketing group for your business, you have to be active in your category or niche. You need to make sure that you respond to your audience’s messages as well as their comments. Since Instagram is specially made for smartphones, you can respond to these messages and comments easily. People are more likely to trust your brand when you connect with them. It is important that you have a two-way connection between you and your target audience with your messages and comments. By doing so your audience is assured in trusting your services as well as your products.
Instagram can easily increase your reach:
The posts that you put on Instagram is going to remain on the platform forever unless you are not removing or deleting them. That is the reason why your old posts can provide you with engagement. However, you need to use hashtags carefully if you want this to happen.
All of your Instagram posts can help you to increase your reach. Just make sure that your posts are aimed as well as it is visible to your target audience. When used properly the hashtags can easily help you to increase your posts reach by multiple folds. You can use a lot more hashtags in your Instagram posts when compared to Twitter and still be free of any kind of penalties like that of twitter.
Recommended Read: How can PPC ads help to grow your business
Cons or Disadvantages of Instagram for Business:
The main disadvantage that comes to mind is probably that Instagram is not a platform that just focuses on businesses. Usually, people use Instagram to pass time and connect with other people. There is only a small percentage of people or users who have the intention of buying something that they see on their news feed.
Using Instagram to market your services or products can lead to the following disadvantages:
The biggest advantage can become a disadvantage:
The main advantage of using Instagram can also become its disadvantage: it relies heavily on images. That means you need to be very careful of the images that you post on Instagram. Because it will attract followers.
Poor images will cause people that follow you to skip your page in their feed and not read the messages in your description.
Instagram pictures need to be square in dimensions to be the most effective. Using nonsquare images will cause parts of the image to not appear perfectly in the people’s news feed. That means that your message or your branding can get sloppy because not all of the words may be shown.
Not everyone is on the Instagram Platform:
This is one of the most obvious disadvantages of Instagram. Instagram is only available on iPhone and Android. And this further limits the users that you can leverage because if you need to target blackberry or Linux users, you cannot do this. This means you won’t be able to reach your target audience. That is why it is recommended to use other platforms to increase brand awareness. Facebook is now owned by Instagram, and its integrated marketing platform makes it easy to reach a larger audience.
Limitations to your content:
On Instagram, you cannot explain further the product in your post. You are allowed to only upload the videos that are about 60 seconds long. Also, the ideal length of captions for Instagram is 138 to 150 characters. For any kind of advertisement, it is 125 characters.
If you plan on using multiple hashtags, it is advisable to use only 5 to 10 hashtags. Using too many hashtags can easily be the reason for your account to be banned.
Instagram posts do not support clickable links:
The ideal length for Instagram captions can be only 125 to 150 characters. It can feel that it is even more restrictive if you want your audience to click on a link and lead them to a landing page outside of Instagram. You cannot include links in your caption because they won’t be able to click on it. You should not leave a link to a website outside of Instagram expecting your audience to copy and paste it in their browsers. This is too much work for users who are using an app where they can only scroll through their news feed and double tap on a post that they like. So instead of a link, you need to think of a creative way to invite them in order to visit your website. You can also have the option to leave your website link in your personal profile’s bio section.
Advertising is more difficult:
It is more difficult in order to target local markets on Instagram when you compare it to Facebook or Twitter. Instagram has fewer options to narrow down your target audience. You are also forced to rely only on organic traffic. Large businesses can only afford to advertise on this platform. The average CPC on Instagram is $0.50 to $1.00
You may also read: Online Advertising Trends For 2020
So now you know that every platform has its own advantages as well as disadvantages. You need to be careful when you choose a platform for your marketing purposes to meet your targeted marketing expectations. If you found this article useful then do check out our other articles as well. You can Outsource Digital Marketing Service from Nimap Infotech to grow your business.