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Small businesses have many benefits to be gained from PPC ads. A successful PPC campaign can generate multitude of profits when done properly. When executed properly PPC ads can generate profits faster than any other online marketing method. It can also help a business grow dramatically. PPC is a great tool for reaching your target audience and also when they are ready to convert at the right moment. Let’s discuss the basics of PPC
What is PPC?
PPC or Pay Per Click is a tool that any business can use for growing in the online world.
The PPC model works in a very simple way and this is the reason why it is so popular.
In simple words, you run your add on the online platform and you pay when someone clicks on your ad.
There are many PPC platforms that you can use for your advantage but the most popular ones are Google Ads and Bing Ads.
The purpose of this article is to help you to outline the benefits of PPC for any business that is done from a business perspective so that you can get to decide if this is something for your use for your search marketing strategy.
Here are 10 benefits that you can get when you run a PPC ad for your business.
1) Fast Results:
Businesses need to get results faster and if they get them swiftly, the better for them. PPC is the fastest way of running an advertising campaign for getting instant results. In simple terms, if you have a website up and running you can quickly create an AdWords account and set up your ads as well as running them in the Google Search Network to generate traffic quickly and efficiently. This is a very simplified version of how the process works, for you to understand that PPC is a very efficient way when it comes to reaching your target audience in the fastest way possible.
2) Measurable Results:
Another important benefit that you can get is that everything that you do has a clear measurable target. You can get to measure anything that is related to a PPC campaign from the point of view of costs, profit, clicks, visits, views and many more things. From the time you have started a PPC campaign you get to know how much you have spent and whether you are gaining profit or loss. There are many metrics for reports and KPIs that is provided to you for getting all the information you need, data that is essential for marketing departments and CEOs
3) No dependency for SEO is involved and also for any Google Algorithm changes:
For any long term success, you need to have an SEO friendly website to comply with the best standards as well as practices. But one of the things that are nice about PPC is that you get to create profitable campaigns and you don’t need to worry about Google and the changes they are doing to their ranking algorithms.
4) Reach the right target audience:
When you are running a PPC campaign you get to choose where your ads will appear that is based on a number of different factors including location, keywords, website, device, date, time and much more. This flexibility allows you to divide your market into different segments and bring your products and services in front of the right target audience.
5) Take advantage of the business opportunity:
Let’s say you sell web hosting platforms and services online and one of your competitors is down due to a technical problem. This is a great opportunity that is presented to you for running a targeted campaign that gives the annoyed customers another viable option. This is only possible with PPC because it is capable of generating instant results and is easy to be implemented.
6) Brand Recognition:
You can use PPC effectively to target keywords that are related to your industry so that people who are searching for those keywords can see your ads. Although generalized keywords will not generate more sales, indirectly they help to increase your brand awareness as well as establish your business as an authority and a leader in your industry.
Read More: Difference Between SEO and SEM(SEO vs SEM)
7) Open your doors to local customers:
PPC is very effective for local search. People that are searching through their mobiles for specific products and services can get to see your ads, click on them and get instructions on how to reach your store. Statistics show that 75% of the people are more likely to visit your store if they find it in the search results. If they don’t see your ad then most probably will click on your competitor’s ad and you most likely lost a customer.
When it comes to PPC ads, there are no budget restrictions. You get to choose how much you pay for a particular click as well as how much money to spend on an ad or a campaign. As already mentioned above because everything is measurable you can easily get to analyze what you are spending is creating a profit or a loss and then decide accordingly. As a rule of thumb if a campaign is profitable you can safely spend more money until to get to reach your maximum ROI.
9) It’s a great tool to test your marketing campaigns and strategies for other mediums:
Let’s say you want to test which title and headline will work best for a campaign: What you can do is easily set up different ads in the Google Adwords platform, run them for a couple of weeks and analyze the results. The ads with the highest CTR (Click Through Rate) has probably the most attractive copy for users.
10) Rich Functionality and Reporting:
PPC platforms like Google Ads and Bing Ads provide you with each of the tools you need for running your campaigns, collaborate with your teammates and analyze the data as well as the results. This is considered as a smart business advantage because of the right tools and a robust reporting system, is like you are swimming in the sea with your eyes and ears closed. The right tools with the right marketing strategy are bound to give you the right results.
What more do you need to know about PPC:
In order to take the advantage you need to make sure of the following:
- You don’t spend more on the returns you can get
- You optimize your campaigns — this may take time and effort
- You get to test different scenarios and ad strategies until you find what works best for your business.
- You check what your competition is doing in PPC –There are many tools to check what your competition is doing in PPC and you can use this to get ideas for using in your campaigns.
Recommended Reading: Things To Consider Before You Outsource SEO
PPC has provided many benefits for businesses mainly because it can generate fast results by targeting the right people at the right time. PPC and SEO can work together in harmony for generating the best possible results as they are the two major components of Digital Marketing.
If you want to run pay per click ads but don’t know about the strategies and plans, then do contact us, we can help you out for planning your perfect PPC campaigns.