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Augmented Reality has been proved to be emerging as one of the key drivers that are behind technology and the economy. Some estimates prove that the total value of AR market is supposed to reach $100 billion by 2020.
This is because AR apps, handsets, headsets, as well as smart glasses hold the promise to add a high amount of value to virtually any industry that implements it. From retail to manufacturing, all these industries are benefiting from the AR technology. AR is already showing great potential to solve some of the biggest problems and pain-points that exist, and we would not have to wait until 2020 for AR to make a big impact across all domains and verticals.
From education to distant or remote work, here are 10 business cases for AR technology that are set to come up in the distant or near future.
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From operating MRI equipment to perform complex surgeries, AR technology holds immense potential in order to boost the depth and effectiveness of imparting medical training in many areas. Many leading medical institutions have already adopted the use of AR technology to help assist students to learn and undergo training that helps one dive into the human body in an interactive 3D format.
In today’s retail environment that depends on physical activity, shoppers are using their smartphones more than ever for comparing products that they are browsing. World-famous Brand in motorcycle manufacturing Harley Davidson is one great instance who is looking to make the most use of this trend. They have developed an AR app that shoppers are able to use in the store. Users who are looking to buy a motorcycle in the showroom, and customize it to their requirements to see what features and colours they might like on their vehicle.
Repair and Maintenance:
One of the biggest use cases that make use of AR technology is the Repair and Maintenance for complex machinery and equipment. Whether the machinery is an MRI scanner or a car motor, maintenance staff have already begun to use AR headsets and glasses while the staff performs their jobs to provide them with useful information on the spot, and suggest potential fixes, and point out troublesome areas. This use-case will only get stronger with the passage of time as machine-to-machine IoT technology grows and can feed information directly to AR headsets.
Design and Modeling
From interior designing to architecture and construction, AR has been helping professionals very much and immensely for visualizing the final products during their creation process. Use of headsets has already enabled architects, design engineers, and professionals step directly into their creation of buildings and spaces in order to see how their designs might look like in the real world, they can even make changes virtually on the spot. Urban planners might also get to remodel entire city layouts depending on how they look using the AR headset visualization. Any designing or modeling job that may involve spatial relationships are a perfect use case example for AR technology.
AR presents a variety of opportunities in order to increase efficiency and cost savings across many areas of business logistics and supplies. These may include transportation, warehousing and even route optimization. Shipping company DHL has already implemented smart AR glasses in some of its warehouses where lenses are used to display to workers the shortest routes within a warehouse to locate and pick a certain item in order to ship it. They provide workers with much more efficient ways of working and going about their jobs is one of the best ROI use cases that define what AR can do for the sector.
Technology has already gone a long way in advancing the tourism industry in recent years. Review websites such as TripAdvisor to informative websites like Lonely Planet. However, AR presents a huge opportunity for travel brands and agents to give potential tourists an even more immersive experience before they decide to travel. Imagine taking a virtual tour about how a place will be going to look like before actually travelling to that place, for example, a leisurely stroll around Paris to see what museums or cafes you might like to visit. AR promises to make selling trips, vacations and travel a whole lot easier in the future.
While technology such as tablets already become widespread in many schools and classrooms, teachers and educators alike have been using AR to ramp up a student learning experience utilizing AR technology. The Aurasma app, as an example, is already being used for classroom training so that students can view their classes via a smartphone or a tablet for a more richer and fulfilling learning experience using AR technology. Students learning about astronomy get to see a full map of the solar system or those inside a music class can be able to see musical notes in real-time as they learn to play an instrument.
Whether it is a small device such as an air conditioner, or as large as a wind turbine, everyday field service technicians are getting dispatched in order to repair a piece of mission-critical instrument that needs to get up and running as soon as possible. Today these technicians arrive on site equipped with AR glasses and headsets and view whatever that they are repairing and get to more quickly diagnose and troubleshoot the issue with a piece of machinery or equipment. And instead of having to manually go through a user manual, technicians can go about their business hands-free to get in and out faster than ever.
When we talk about the entertainment industry, it is all about building a strong relationship with your character and audience. Properties such as Harry Potter are immensely successful because the readers of the book and the watchers of the movie feel like they already know the characters and are hungry for additional content. Entertainment brands are now able to view AR as a great marketing opportunity to build deeper bonds between their characters and the audience. The makers of the sensational game Pokemon Go are soon planning to release a Harry Potter-themed AR game that fans can get to interact with day in and day out.
Whenever an emergency arrives, people will immediately reach out to their smartphone to see what is going on, where to go, or whether their loved ones are safe. Moreover, fire responders arrive at the scene of a fire or an earthquake to see who needs help and what is the best way to take them to safety. AR is showing promise in solving both pieces of the puzzle. First responders who are wearing AR glasses can be alerted to danger areas and show in real-time the individuals that need any assistance and enabling them to be aware of their surroundings. For those in need, geolocation enabled AR can easily show them directions and the best route to safety, safe zones and areas with firefighting or medics.
AR is continuing to come up with supporting innovative ideas and techniques to augment and amplify our daily lives. In the coming years, AR is going to achieve new heights and be used in almost any vertical or domain. If you looking to hire a company for developing robust AR solutions then contact us at email@example.com. We have the most proficient developers onboard for your project.