Overview

Recommended Read: Role of Digital Marketing in Building Brands

Also Read: The Importance of Quality Web Design in Digital Marketing Strategy

Gone are the days of Traditional Marketing, Now is the age of digital marketing. Statistics prove that about 90% of Indian consumers are on digital channels. So it is best for brands to advertise and market their products on digital channels.

In other words, Digital marketing has been helping major and minor brands to survive and advertise their products on social media. Alternatively, optimization strategies for better search engine rankings can help brands reach a larger pool of audiences. While companies could try applying some of these techniques by themselves, it is always a better idea to take the help of experts like NetSearch Digital Marketing (interested parties can search for Richmond SEO online to locate them) in the field.

With all the various advantages that digital marketing provides, digital marketing must be adopted. It is essential for companies to switch their marketing needs and adopt and accept Digital marketing as a viable channel and vertical. Digital marketing has always been a major contributor to successful marketing efforts. Digital marketing always has helped companies and brands alike.

Firstly, there are many benefits that can be reaped by brands and companies. Particularly, organizations need to look after their marketing efforts and turn their attention towards digital marketing simply because of the varied and awesome results guaranteed by digital marketing efforts.

Benefits of Digital Marketing:

Connect with consumers

Now is the age of smartphones and devices, since India has about 90 percent of users having about 1 billion smartphones. Therefore it becomes viable for companies to advertise and use the mediums offered by smartphones. Mediums such as social media, Facebook, Twitter, YouTube, LinkedIn all provide different mediums that can be used to connect with consumers. Digital marketing mediums such as these help you to connect with your consumers. You can see what drives them towards your products and services that are offered by you.

Targeted audience and marketing efforts

With the increasing consumers on digital marketing channels, there is no doubt that brands should leverage this capacity and advertise on these channels. With Digital marketing you can monitor your targeted audience and customize your ads according to their demographics and preferences. This is something that you could not do with traditional marketing efforts. Also, you can be a step closer to your audience using digital marketing methods. Many brands are now considering to use Digital Marketing as their main medium of communicating and keeping in touch with consumers.

Brand Awareness

Companies can increase their brand presence and brand awareness by focusing their marketing efforts on digital marketing. You will be able to spread the message about your brand and make people aware of your products and services that you are offering. You can get to know your consumers and create specific awareness about your brand and spread your message via digital marketing mediums. This was something that was not possible until a few years ago due to the boom in digital marketing channels. A specific way digital marketing can help to improve brand awareness is using SEO for e-commerce, which spreads your brand throughout multiple different websites on a global rather than local scale.

Brand Recognition

Your company and organization can get brand recognition very easily when they use digital marketing mediums for advertisement. Particularly, small startups and medium-sized companies who are into selling products and services can easily improve their brand recognition and create awareness and spread their startup story among their consumers using digital marketing methods. For example, if it was an Amazon brand product that is developing well then getting something like amazon brand management services would be a great route to create further brand recognition.

Read More: Digital Marketing strategy for Retail Business

Increase in Sales and Revenue

When companies use digital marketing methods, they can get a boost in their daily revenue. The sales figures that they crunch up can always be more than what they used to do. All of this is because of their digital marketing efforts that they put into marketing and creating campaigns for their products and services. You can experience the boost in your product sales by switching to digital marketing efforts instead of doing traditional marketing.

Measured and Metrics based monitoring

With digital marketing, you can measure the variables that are causing you a boost in your sales for your products. This was not possible using traditional marketing. Digital marketing has now been able to see where your consumers come from, what are their interests, what their problems are and how you can help them. Metrics based monitoring has now been able to help consumers use the right product for their needs.

Monitor feedback about products

Digital marketing helps companies and organizations to monitor feedback that their consumers give and improve their product and service offerings. This has now been possible through digital marketing efforts. Traditional marketing does not provide you with a way to improve your products and interact with your consumers. Using digital marketing you can provide better products and services to your consumer and be of value to them.

Also Read: Advantages of digital advertising for small business

Conclusion

So now you know about the various benefits that Digital marketing has to offer and the Role of Digital Marketing that it plays in brand development. If you are looking for digital marketing services then kindly contact us at enquiry@nimapinfotech.com with your requirements. We have expert professionals who will help you out.

With many changes that are taking place in the world of digital marketing, social media is something that is not to be ignored. It has evolved and is continuously proving itself to be the most viable and useful tool and channels that can be used for modern marketing methods.

But to effectively use social media, one has to learn and adapt to the tactics that suit for digital marketing promotions on social media. In order to help you to keep an eye on what things are there that need to be done for social media marketing in 2020, we have compiled this list of trends- these include both newer changes and continuing shifts in recent changes.

Social media channels such as Facebook and Twitter, or LinkedIn are no longer just the medium for social networks. They have been able to transform themselves into avid marketing platforms that are capable of generating more traffic to your website as well as revenue for your product or service.

There are many things that you can do when it comes to following trends. These trends are happening in Social media marketing

There are many brands that are not using social media networks to harness their full capacity. This has been in a poor business sense and it is after all social media that is the first place where people go to research a brand as well as interacting with it.

Here are 7 trends that you need to follow for social media:
 

1. Video Content Will Dominate Social Feeds:

Video is such a content that is likely to be consumed on the go and people love to watch videos that help them in an educational or motivational way. If you ask us, then social media videos are something that has dominated and is likely to be used and consumed by all.

Video content is going to dominate the social media industry. Statistics prove that people prefer to watch interactive videos and content instead of reading blogs. This is an interesting feat that is happening in the digital marketing space. Noticeably the social media consumption when it comes to videos has grown up drastically and swiftly.

Here are some pointers that prove videos are the next best thing:

• 92% of users watch videos are likely to share it with others
• Social videos generate about 1200% shares than text or image-based content
• 72% of consumers would rather learn about a product or service by using a video
• Users spend about 88% more time on websites that have videos
• 54% of consumers want to see more video content from different brands.

From the above information, it is clear that video content is evidently the future. Brands that continue to not use videos to their fullest potential are making a huge mistake and they will find it difficult in order to catch up to their competitors if they do not adapt to it sooner or later.
 

2. Stories will take centre stage:

Social media stories are kind of stories that appear in the news feed, but this is the one that is visual rather than text heavy. This is the short clip format for stories that everyone is loving and finds useful to be used. Stories are such a format that is used to depict everyday events and happenings in the form of images that either move or are animated to please the eye. Instagram stories are the next thing that is happening and is the usual trend that is followed by everyone.

Here are some facts about the stories:

• Stories have proven to be growing 15 times faster than news feeds
• Both the creation as well as consumption has skyrocketed to 842% from the year 2016s
• 62% of people have become more interested in a brand or its product after viewing it in a story.

With stories are now being popular amongst the youth, 69% of millennials are using it to make purchases. Another great feature that is being used heavily is the ability to add polls and ask questions, that allows marketers to gain valuable insights from their audiences and build engagement through simple interactive content.

People love to know the stories about successful people. They are more keen in knowing how such people achieve success in their lives. So stories will take centre stage and the consumption of people related stories through blogs and videos is increasing drastically.

This kind of content will make it possible to open the stages to more genuine marketing that is able to resonate with wider audiences. In 2020 brands will be using stories much more often.
 

3. More companies will use influencer marketing:

Influencer marketing is another well-established way of marketing that brands are on the verge of adopting and following. About 63% of marketers plan to go to an influencer marketing agency for help marketing as well as increase their stipulated budget for influencer marketing in 2020 because the ROI that is provided is that good. You get 520% returns for every dollar spent.

The reason that influencer marketing works so well is that consumers are wary of ads and untrusting of faceless brands. They place more trust in someone they know very well, even if the relationship is entirely online. In any case, consumers are known to give more weightage to reviews than they do to a brand.

The continued growth of influencer marketing is destined to be one of the biggest social media trends in 2020.
 

Recommended Read: Digital Marketing strategy for Retail Business

4. Augmented reality will go mainstream:

When the question is about the future technology used for marketing purposes. Augmented Reality or AR is the most advanced trend that is used right now. By 2022, the augmented and virtual reality market is expected to reach a market size of about 209.22 billion dollars. This is up from a mere 14.7 dollars in 2017. Pokemon Go, as well as Snapchat filters and lenses, are the most well-known examples of AR that is used in everyday lives. Augmented Reality allows you to transform the customer experience in a way never seen before- a truly interactive shopping experience.

AR opens the doors to vast opportunities for marketers and its capabilities are well known. These can improve and eliminate the barriers to entry fall, so you can expect big strides for this technology in 2020.
 

5. Social Commerce will be massive:

The merging of social media, as well as e-commerce, will be going mainstream and it will be just a matter of time that it will be used in everyday technology. Giving consumers the opportunity to buy products without having to leave the social platform is a great thing. Things such as shoppable posts is a huge step forward in offering an overall better customer experience for Internet buyers. Instagram is leading the way with this. In just a span of few years the social media has now merged with the ecommerce marketing tactics that is taking place.
 

Also Read: Pros and Cons of Instagram for Business

Conclusion:

This is evident that digital marketing will be taken by storm by social media. We have shared with you the best 5 Social Media Marketing Trends trends. These are likely to be dominant for the promotion of brands by social media. If you are looking for social media marketing for your brand then you can contact us at enquiry@nimapinfotech.com. If you liked this blog then do check out our other blogs as well.

If you are starting to bring your business online, then you are taking the right path. But don’t forget though, there is plenty that you need to be thinking about. Things like how to bring more traffic to your e-commerce store via SEO, or what you should put online, and what platform you should use – there’s a lot you need to think about.

Businesses with online shops have more sales and more potential customers. They have the opportunity to market their brand even on the other side of the world.

However, moving your shop online doesn’t just happen in a second. There are questions to ask before you make the final decision. There are a lot of things that you will need to ask yourself, things like sorting out accounting for ecommerce companies would be a good place to start. Once you’ve done this, you can then think about whether going online is feasible or not. Regardless of whether you do choose to go online or not, you should have the appropriate general liability insurance to cover you against any lawsuit against your product or service.

Looking for the best platform that can serve your e-commerce shop building needs should not be a daunting one. It depends on what services you are looking for and what amount of price you are willing to pay for the features that you get. Often it happens that we may settle for multiple platforms and get overwhelmed by the features that is provided by these platforms. We should carefully select and analyse the features that are relevant to our needs. This can take some time as we should check if the features that we get support out shop building needs satisfactorily.

Luckily, we are here to help you decide on a particular aspect of building your online store.

Where Should I Set Up my Shop?

Many places on the internet offer space for business owners to build their shops. You could either choose from selling through a marketplace, an e-commerce platform, or both. But, there are factors you have to consider based on your business’s needs.

It’s not only about where to start, but other questions you need to ask are the following:

• What’s your budget?
• What features do you need to manage your shop?
• Will your chosen space be able to handle the growth of your business?
• Will your chosen platform allow you to think about payment methods and shipping services?

One particular place you can start building your shop is through an e-commerce platform. Not only are e-commerce platforms a great place to start for beginners, but some platforms give you access to payment and shipping tools, which allows you to get your product to your customers without worry. These platforms are software applications where most business owners start their online shop. There are hundreds of these platforms available. Each of these platforms has excellent features such as alternative payment methods and shipping tools with access to services similar to Plexus Freight, but you have to know what you need before deciding to choose from the endless list of options.

For you not to feel completely overwhelmed, we have put together different e-commerce platforms that you can choose from. Take a look at the list below and see which one you like the most.

SHOPIFY

Shopify is the most popular platform used by businesses online. The company has established its name since 2004 and has built its way up.

Now they are about to hit a million users. Shopify is often sought out by businesses because of its easy to navigate interface. This platform is best for beginners because there are no required coding skills, and it offers technical support when needed.

Price starts at $13 per month.

WOO COMMERCE

If you are a content creator or you have an existing blog on WordPress, and you want to monetize it, WooCommerce can be the platform for you.

It’s a free plugin for WordPress users who want to include a shop on their website.

WooCommerce is best for small businesses that don’t require a lot of traffic. It has basic features that are easy to use, and it includes a secure payment processor.

An additional fee is required if you want to integrate the shopping cart into your website.

BIGCOMMERCE

This platform is best for startup businesses and enterprises. It’s packed with features such as advanced security, integration with email marketing services, unlimited staff accounts, and more.

Despite being expensive, many merchants prefer to use BigCommerce to run their online stores.

Price starts at $29.95 per month.

MAGENTO

One of the leading and popular names in e-commerce is Magento. It’s a platform that best suits larger businesses.

Even though it caters to businesses with a large number of stocks, it still has features that make it easy to set up and control. Shop owners can manage their store without trouble.

If assistance is needed, Magento has excellent customer service. They have developers on the side, ready to assists any merchant who requires customization.

Other features you can enjoy with Magento:

• SEO tools
• Integration of Google Analytics
• Landing page creation tool
• Checkout, payment, and shipping tools
• Web management features

Magento has a free basic plan. If you want to experience its full features, try their paid plans.

SQUARESPACE

Another place to build a shop for beginners is through Squarespace. This platform allows users to build a website and an e-commerce store in one place.

It’s user-friendly features and navigation makes it an excellent platform for beginners, and businesses with a few product listing.

The disadvantage of using Squarespace is the restrictions when it comes to customizing the shop. Despite seeking help from professional developers, they won’t be able to change some features of your shop because of Squarespace’s constraints.

The basic plan for the online shop is $26 per month.

OPENCART

One of the best open-source platforms that work like Magento is OpenCart. It allows users to add plugins or add-ons to extend its basic features. However, the plugin selection is not as large as Magento.

OpenCart requires skills or patience when setting up the shop. Therefore, if you are only starting up, OpenCart is not best for you.

ZEPO

This platform is one of the leading e-commerce platforms in India. It’s a Mumbai-based company that has begun since 2011. It has simple features that beginners can use to navigate or set up their shop.

Other features of Zepo:

• Courier services
• Payment gateway
• Best for newbies with its easy interface
• Faster speed

Zepo, aside from being one of the best e-commerce India has, it powered multiple small businesses. If you are planning to open an online shop, Zepo can help you with that.

Also Read: 5 Ways to Optimize eCommerce

WIX

Wix is similar to Squarespace. It has hundreds of themes and an easy way to handle its editor. This platform is often suitable for beginners or small businesses with no skills in setting up an online shop.

However, if you are looking to grow your store into a bigger one, Wix doesn’t have the ability to expand. Therefore, it’s best to use a platform that allows scalability.

Wix’s e-commerce plan starts at $17 per month.

SHOPIFY PLUS

If you have outgrown your Shopify account, it’s time to take one step further. Shopify Plus is a platform that can manage huge volumes of orders, large traffic, and advanced customization for online shops.

Despite its complex set up, Shopify Plus works best for larger businesses.

Other features of this platform:

• Boost customer engagement
• Improve sales
• Increase brand awareness
• Excellent customer support
• Increase online shop speed

VOLUSION

Last in this 2021 list of Best E-commerce Platform is Volusion.

Volusion is a scalable platform that is best for startup businesses that are looking to expand or grow in the future. It offers tiers/plans for a small price for startups and higher costs for bigger businesses.

Other features of Volusion includes:

• Easy setup
• Inventory management
• Unlimited product listing
• Can connect or integrate with other tools or apps
• SEO management tool
• Built-in CRM
• Social media selling tools

Volusion has a 14-day free trial. If you have decided to give this platform a try, their paid plan starts at $29 per month.

Conclusion

When choosing the right e-commerce platform, it ultimately boils down to what you need for your business. You may choose the most common platform to run your shop, but popularity is one thing. Sometimes a platform may be popular but will disappoint the user because it is not what they often need.

Some platforms mentioned are open-source, and this becomes vulnerable to attacks. If you want to have a secure online shop, choose a platform that offers a security feature.

Now, if you have decided what you need, it’s time to choose which platform from the list will work for your online shop.

AUTHOR BIO

JOHN OCAMPOS

John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Ever since, Digital Marketing has always been his forte. He is the Founder of SEO-Guru, and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand.

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We have been using hashtags everytime. And we use it consistently for Instagram and Twitter. You might also use them in some other places such as Facebook and Pinterest. But it is essential to use hashtags for getting better reach and results. When hashtags are used strategically, hashtags can provide you with a number of benefits. They can easily be used to get content to a larger audience that is size-ably bigger, target a specific, concentrated and focused group of people, boost your SEO tactics, and use hot trending topics to your advantage, and many other things.

To get the best out of your hashtags and boost your business, use the following tips for marketing campaigns.

1. Boosting the organic reach of your digital marketing posts:

Instagram has implemented a new algorithm that makes it much harder for users to expand the organic reach of their posts. If you see the amount of growing number of users on Instagram, it can become very difficult for you to make your posts visible. 

The best weapon that you can rely on is, hashtag, aside from influencer marketing. Hashtags help Instagram to categorize your content, and get it in front of your preferred and intended audience.

You need to keep in mind that you cannot and you should not overuse hashtags, as it can lead to a shadow ban, which is a practice followed by Instagram. In other words you posts won’t show up in search results even if it has the right hashtags, Here is how you can use it and make sure to not over use it to increase the reach of your posts

Use precise hashtags: #WCFinals is better than #finals

Make use of relevant hashtags. Your hashtags need to connect to your target audience, and not just someone who wishes to exchange for likes and follows.

Observe what the people around you are doing: Check out which hashtags your competition and your followers are using, and borrow the ones that seems to be the most effective.

2. Create Branded Hashtags:

This can be the most important thing that you can do for your campaign. Branded hashtags, just like what the name indicates, contains the name of your brand. But they can also contain your company slogan, name of a specific product, or one of your campaigns. There are the two key benefits for using hashtags. The first one is ability to monitor the performance of your campaign, by just focusing on branded hashtags. The second one is user generated content. Every time a user uses one of your branded hashtags, they are increasing your presence on social media.

Don’t forget to Read: Popular Twitter Hashtags List

3. Join Trending Topics:

Trending topics can easily benefit your marketing efforts to a much greater and significant extent, since they are able to engage a high amount of users. The right hashtag for a trending topic can easily boost your product views, service, brand or content in front of a massive audience. They can also be seen by the audience who are not a part of your target audience that results in better brand awareness.

You can also easily use hashtags in order to join trending topics in any one of the two ways. One way to do this is to do them during holidays, because it can be very easy for your business to latch onto holiday trends as well as topics, regardless of your niche.

If you are not able to find a connection between your industry and a trending topic, you can tailor your content so that it is able to fit the topic

4. Join a conversation on Social Media:

This one is going to be similar to joining a trend. You need to be able to start a conversation that is going on and taking place on social media by using the right hashtags. For example, you can use hashtags that feature your local cricket team or the playoffs, and you can voice support for a good cause or simple jump on the band wagon when the situation is about getting formal  or informal for national holidays. In other words your industry needs to be connected in a relevant way.

5. Promote Contest and Giveaways:

Contests as well as giveaways are known to boost engagements. People like to come and compete for contests to win giveaways, but even more they love discounts and free stuff. When it comes to giveaways its is always better to several smaller ones than one massive giveaway, because it will help you in order to build a momentum around it. Contests on the other hand  results in a lot of user generated content with your hashtags in it. And this translates to better awareness about your brand.

Also, Read: Pros or Advantages of Instagram for Business

6. Raise awareness about a particular topic:

Hashtags, that can easily spread awareness about an important topic not only has the ability to go viral, but they also results in a lot of user generated content. At the same time, you, and your community will be able to spread awareness about your company. Even more important, you can also do some good, and your company will be viewed as socially responsive.

Conclusion:

These are the tactics that you can use when you want to use hashtags for getting a higher amount of reach for your business. You can use these tactics to better your digital promotion posts for your business.You can do many hashtag marketing for getting more reach for your content. If you like this article then do check out our other articles as well. If you want to know more about how our digital marketing services can help you then do contact us at enquiry@nimapinfotech.com. 

 Retail businesses are on the version of increasing and expanding growth. All thanks go to the different strategies that are being used to generate more business. There has been a boom in the increase of retail businesses, from small shop owners to large multinational retailers. All have experienced major growth all due to one major reason, that is the usage of digital marketing strategies for growth hacking and expansion. In this article, we are going to share with you the different retail digital marketing strategy that you can use for growing your retail business and increasing your sales numbers.

1. Social Media Strategy:

Every retailer should have an active social media presence, whether you are using an active strategy or not. Consumers and customers are found to constantly communicate with brands through social media. They review as well as recommend products, and they also advise for or against them, even complain about products. Indian retailers are found to leverage this space for many different objectives. These objectives can be to create awareness about new collections, to boost engagement by using different contests, as well as to generate customer testimonials.

It comes as no surprise that Facebook is the most preferred choice for the Retailer to boost customer engagement. This can be to create engagement through contests or to ensure consumers are able to locate the stores for manual visits or building preferences through testimonials, many different retailers are using Facebook for their many advantages that it offers.

Contests have seen to emerge as a strong hook for getting customers engaged. Whether it is through region-specific contests, or creating contests and content around trending topics, retailers are seen to use it for many purposes.

2. Email Marketing:

New age analytics have helped email marketing evolve from being a one-way communication tool to an interactive as well as an impactful one. Email marketing has been a major tool for gaining business and interacting with customers, solving their queries and doubts as well as promoting new products and services, getting feedback. Email marketing has evolved from static imagery to being an interactive information provider with different analytics that are involved. This means that we are able to decide what our next line of communication to the customers will be depending upon how customers respond to the emailer communication. It has become an essential sharing tool that provides an in-depth pre and post sharing analysis.

3. Influencer Marketing:

Influencer marketing has now started to resonate with retail business owners, be it for targeting online or in-store shoppers. In some different ways, influencer marketing is nothing but an advanced form of traditional word-of-mouth marketing from the people who have a social impact on the lives of different customers. These voices have become the trusted source for a friend at work or a person next door. The major and key differences are that retailers can now exercise some amount of control over what is being said that influences an increase in sales. By combining paid influencer content along with unpaid user-generated content retailers now have twice the opportunity to create a powerful platform to close sales and bag in more deals.

4. Shareable content as well as Gamification of content:

Shareable content has now been a benchmark of gaining success in content marketing and this is what every retailer aspires for. Every marketing head now acknowledges the fact that shareable content which is of good quality always helps to deliver value to its customers. In order to get it right, the industry now has been witnessing extensive experimentation with many different formats from blogs to video content and from listicles and infographics to even gamification of content.

Recommended Read: Online Advertising Trends For 2020

5. Data Analytics:

Industry reports suggest that the online customers who shop on a regular basis are going to cross the mark of 100 million by the end of this year. With so many different consumers that prefer shopping online, data analytics has now become the most critical element in order to predict consumer behavior. This is something that has provided a huge advantage in trying to attract and predict the shopping habits of different online customers. Data Analytics helps retailers gauge the popularity of different products and helps them to improve their offerings.

Conclusion:

It is concluded that a retail digital marketing strategy is indeed essential for small and medium retail business owners. Digital marketing can surely help retail business owners gain more sales for their businesses. If you want to know how digital marketing can help your business then do contact us at enquiry@nimapinfotech.com. If you enjoyed this article then do check out our other articles as well.

Google BERT has been the latest and greatest update to the list of search algorithms that it has passed over the years in a view to improving customer search experience, for providing relevant information. With this algorithm, Google has been able to make major changes to its search algorithm since the release of Rankbrain that was done five years ago. The company said that the algorithm is going to impact about 1 in 10 search queries for showing relevant results that rank for the user’s search queries.

What is BERT?

BERT stands for Bidirectional Encoder Representations from Transformers. This is Google’s Answer for implementing Neural Network-based technique for Natural Language Processing (NLP) and pretraining it. The algorithm was designed using open source techniques. In short, BERT can help computers better understand the language like humans do.

When is BERT used?

According to Google, BERT helps to better understand the nuances and context of the words that are used for search queries and better match those queries with much more relevant search results. It is used for Featured snippets 

In an example to illustrate how BERT is efficient in understanding search context and search queries, the search term “2019 brazil traveler to the USA need a visa”, the word “to” has an important relationship with the other words in the search query and it is essential for constructing the meaning derived from the search query, Without BERT Google would interpret the search query as follows “US citizens traveling to Brazil”. Using BERT Google is able to better understand the nuance that the search query provides and know that the word “to” plays an important role here in constructing the meaning derived from the search phrase and will be able to provide much more relevant results for the search query.

In a different example, consider the following search query “do estheticians stand a lot at work”. Previously Google would match the term Stand-alone with the word stand that is used in the query. The Google Bert Algorithm understands that the word “stand” used in the query is related to the physical demands that the job has, and in such cases delivers a much more relevant and useful response.

Let’s take another example, Google can now understand the query in a similar fashion that humans would understand in order to show a much more relevant search for “Can you get medicine for someone pharmacy”.

Featured Snippet Example:

Here is one example that shows a much more relevant featured snippet for the user query “Parking on a hill with no curb”. Before BERT, this search term would easily confuse Google’s systems. We used to place a high amount of importance on the word “curb” and would ignore the word “no”, and we did not understand how important would the word no be for the search query. So we used to return results for the query “Parking on a hill with a curb”

RankBrain is still being used and will continue to do so

RankBrain was Google’s first implementation for Artificial Intelligence for understanding user’s search queries in 2015. It looks at both the query and the content of the web pages in Google’s index in order to better understand all the meanings that a word has. BERT is not going to replace RankBrain. This is an additional method for understanding queries as well as the content. As far as RankBrain is concerned, it will continue to be used for some queries. But when Google thinks that a particular query can be better understood by using BERT, Google will use BERT for it. In fact, a single query can easily use multiple methods including BERT or RankBrain or both for better understanding the query.

How So?

Google explained that there are going to be a lot of ways that it can understand what the language used in your query actually means, and how it can relate to your content on the web. For example, if the user misspells a word, Google’s spelling systems can help you to find the right word for what you need. BERT is another signal that Google will be using to better understand the language that the user uses for search queries. Depending on what the user searches for, any one or a combination of these signals can be used by Google to understand your search query and provide much more relevant results.

Can you optimize for BERT?

It is highly unlikely. Google tells that SEOs cannot be really optimized for RankBrain. But this means that Google is getting better at understanding natural language. You just need to focus your attention on writing quality content for readers. This is just Google’s effort to understand the user’s query and matching it for providing relevant results.

Also Read: 10 Most Popular link building technique for SEO

Conclusion:

Google expect you that you write content for readers and do your job better in providing quality for your readers and users, You do not need to worry much about getting your content ranked as it will obviously do so if you provide value for your users and readers.

In previous years, marketing was all about what consumers can see on their doorsteps. From posters to billboards, being visual was very important. So much so, businesses would put their name, and information, on anything to become easily recognized and that hasn’t really changed. Businesses still use these tactics to get their name out there, they just may use more updated methods such as personalized Sleek Wristbands or other freebies. As well as freebies, businesses will also target their consumers via email. Email marketing campaigns have come a long way since their inception in the early years. They were one of the first digital marketing tactics businesses used to get new customers and retain current customers and are still prominently used today. Of course, there are other marketing tactics out there but you can read more about those on The Daily SEM. Today is all about emails!

In this article, we are going to discuss the types of email marketing campaigns that you can use for your email marketing purposes.

1. The welcome series email:

This type of email is sent when you gain a new subscriber for your marketing purposes. This is the first type of email that is sent to every new customer that joins you either through social media campaigns or through the signup link button that is available for your webpage or website.

Imagine meeting new people or making new friends, when you meet your new colleague for the first time, what do you do? Introduce yourself, right? This is exactly what the welcome series emails are for.

Here are some examples for your welcome series email.

• Fulfillment as well as an introduction
• Inviting them to your social media channel
• Get to know them.

You can also ask them for their birthday. Do not forget to ask about their email preferences. You can ask them how did they find you, and where they found you.

If you take a long time to send a welcome series email, it may happen that they can forget their subscription to your services and this may lead them to add you to his or her spam list folder.

Here are 4 tips to craft your welcome email.

• Wow your customers with your exceptional introduction email
• Showcase your brand or product
• Say thanks
• Provide them with a little gift.

2. The standard promotional Campaign email

This can be one of the most important email marketing campaigns as well as the most common one, the one most familiar to you.

There are high chances that there must be one promotional campaign email right now in your email inbox or some more. These can be less strategic or systematic that you can likely to see.

These emails are a kind of a machine gun fire, that showing up in your inbox over and over again in a repeated fashion and does not change its layout. Instead of sending 10 different emails promoting your products, what about putting some thought in your campaign that is progressive in some way so that one email builds on the previous email and leads to the next.

Here are some things that can add life to your promotional email campaigns:

• Provoke emotion
• Add humor
• Leave them curious
• Give a free product
• Use color, images, and fonts that grab attention
• Provide free discount coupons

3. The seasonal campaign email:

After the promotional email campaign comes the seasonal email campaign.

These types of emails are sent to provide discounts and offers that run across seasonal holidays such as Valentine’s day or Christmas holiday emails. These types of email marketing campaigns can have a buildup before the main event and a follow up after- which means that they have several opportunities to send an email.

This period is important especially for retail, holiday sales account for 20% of all retail sales.

Here are some tips that you can consider when you plan your seasonal campaigns:

• Know the holidays in your own country that you are promoting
• Start early. You don’t want up your email to land with other competitors. Make sure you are the first one to land in their inbox
• Make sure the colors, as well as the theme, matches with the theme of the holiday
• Give them an exclusive discount that they cannot resist.
• Use urgency. One of the main email marketing works well is that they exist for a limited amount of time.

4. The Triggered email series:

Using automated marketing for email, you can have a user’s action trigger a series of emails.

It can happen that they clicked on a link in one of the emails in your promotional emails, put items in a cart, bought some items, responded to a survey, the behavior triggered the drip campaign that they entered in.

Recommended Read: Best Email Marketing Tools for Business

5. The post-purchase drip:

These types of emails are sent after the user or customer purchases a product. This is similar to a welcome email that assures them to get the best of the services that they deserve. Let’s take an example that I bought a new kitchen gadget. The savvy email marketer can use automated email marketing to send emails that reinforce your purchase decision to make the purchase and builds brand loyalty.

One email can provide tips on how to clean and take proper care of the product. The next can be some recipes that involve the use of the product and so on. From an emotional perspective it builds trust and delight with customers you are delivering value after you have made the sale.

These emails provide you with an opportunity to upsell and cross-sell.

6. The connect via social campaign:

The social campaign is one that is able to cross various channels from emails to social media and potentially to back again to email. This is an email marketing campaign that seeks to engage different people in their newsfeed. You have plenty of different options to choose from, from Facebook to Instagram

This email invites people to share their product experiences via social media and helps companies gain customers through social channels.

7. The NewsLetter:

This is a plain and simple campaign. In this campaign, companies send their monthly or weekly newsletter or digest. It is regular communication between you and your list- It is a smart email.

When you do your newsletter right, they are not any kind of sale pieces that your audience is likely to grow tired but rather emails that can do them a real type of service- keep them in the loop on product updates, update them or even just entertain them.

8. The Abandoned Cart series:

Abandoned cart emails can be a kind of email marketing campaign. Like many automated campaigns, these emails are triggered by a user’s actions, in this case adding an item in the shopping cart but not purchasing it. These campaigns trigger a discount that forces you to make a purchase such as discount offers that customers cannot resist.

Also Read: Advantages of digital advertising for small business

Conclusion:

We have listed down all the types of email marketing campaigns that are likely for you to come across. If you liked this article then do share this article with your friends and family.

Instagram has been provided to give all the features that you need in order to market for your business. This is the sole reason why Instagram is one of the main popular platforms for marketing your business. In this article, we are going to list down all the advantages as well as disadvantages that Instagram has when it is used for marketing purposes.

Pros or Advantages of Instagram for business:

• Instagram is all about Photos:

Instagram has made it super easy to post photos and videos from your smartphone. Posts of images that the user posts on Instagram are going to remain on the platform forever unless the user deletes the post from his profile.

Not many companies would want to make their ads just by using photos.

• Instagram connects to your target audience well:

Instagram is proven to be one of the fastest-growing social networks. It has over 800 million monthly active users on its platform as well as over 40 billion shared photos,

It has a large number of active users and currently, its users are uploading about 95 million photos every day. The photos that are uploaded every day are getting about 4.2 billion likes per day. This comes with the help of sites like https://famoid.com where you can gain followers and subsequently your own audience for your photos.

The amount of audiences for facebook and instagram is almost the same hence there is a huge community of audiences who wants to see your ads.

• Instagram has a high rate of engagement:

Instagram can provide you with high engagement rates due to its ever-growing number of active users. As a matter of fact, Instagram has the most engaged users compared to any other social media platform. This engagement rate is about 70% higher than Facebook, apart from this the follower growth rate is 9% higher than the follower growth on Twitter at about 0.11%

People are free to like, and comment just like anybody would on facebook. It is monitored and acknowledged by the team at facebook since instagram has been taken over by facebook. If you are wanting to increase engagement levels on your account, there are various tools that you can use to do so.

• Instagram allows you to post your content easily:

Since Instagram is developed specially made for smartphones, you can post your content any time and from any place provided you have an Internet connection. Of course, certain providers may offer you more benefits when it comes to their plans, so researching packages similar to what this htc internet service can provide should be in your best interest before deciding to see how the likes of Instagram can benefit your business. With that being said, you can also enable your Instagram posts to appear on your other social media accounts. In order to do this just link your social media account to Facebook, Twitter, or Tumblr account.

You can easily share your content and monitor it just like on other social media websites.

• Instagram provides a visual representation for your business:

Instagram is one of the best platforms for visual promotion for your brand or your business. That being said, you can post eye-catching photos of your products that can eventually increase your sales. People have been known to engage more in content pieces that have visual photos than plain texts. However, you should not just focus on providing good photos. Your Instagram post should also make use of the description field properly. And posts are known to drive more engagement when it comes to providing an interesting caption as well as a relevant hashtag.

Being able to provide stunning visuals representations for ads enables your audience to quickly connect with you and your product.

• Instagram enables you to respond more quickly:

If you are in the marketing group for your business, you have to be active in your category or niche. You need to make sure that you respond to your audience’s messages as well as their comments. Since Instagram is specially made for smartphones, you can respond to these messages and comments easily. People are more likely to trust your brand when you connect with them. It is important that you have a two-way connection between you and your target audience with your messages and comments. By doing so your audience is assured in trusting your services as well as your products.

As a business owner, it has never been so easy to respond to your target audience and interact with them. “Writing personalized messages to your followers may significantly boost your brand recognition and customer trust”, says Dorian Martin, an editor and senior content writer for a writing service essaysupply.

• Instagram can easily increase your reach:

The posts that you put on Instagram is going to remain on the platform forever unless you are removing or deleting them. That is the reason why your old posts can provide you with engagement. However, you need to use hashtags carefully if you want this to happen.

All of your Instagram posts can help you to increase your reach. Just make sure that your posts are aimed as well as it is visible to your target audience. When used properly the hashtags can easily help you to increase your posts reach by multiple folds. You can use a lot more hashtags in your Instagram posts when compared to Twitter and still be free of any kind of penalties like that of twitter.

You might also want to consider using the services of a company like Kicksta to help to organically grow your account. This will only help to increase your reach. The amount of reach that you can leverage as a business is similar to the reach that you get on facebook. Tight monitoring is possible as well as your approach can be easily targeted for better results.

Recommended Read: How can PPC ads help to grow your business

Cons or Disadvantages of Instagram for Business:

The main disadvantage that comes to mind is probably that Instagram is not a platform that just focuses on businesses. Usually, people use Instagram to pass time and connect with other people. There is only a small percentage of people or users who have the intention of buying something that they see on their news feed.

Instagram is a photo sharing website that serves to organize and share your photos which you want to share with your friends and people.

Using Instagram to market your services or products can lead to the following disadvantages:

• The biggest advantage can become a disadvantage:

The main advantage of using Instagram can also become its disadvantage: it relies heavily on images. That means you need to be very careful of the images that you post on Instagram. Because it will attract followers.

Poor images will cause people that follow you to skip your page in their feed and not read the messages in your description.

Instagram pictures need to be square in dimensions to be the most effective. Using nonsquare images will cause parts of the image to not appear perfectly in the people’s news feed. That means that your message or your branding can get sloppy because not all of the words may be shown.

The dimensions and size of the photos that can be put up on this platform is limited. There is not much that you can do about it when it comes to advertising in a limited amount of space.

• Not everyone is on the Instagram Platform:

This is one of the most obvious disadvantages of Instagram. Instagram is only available on iPhone and Android. And this further limits the users that you can leverage because if you need to target blackberry or Linux users, you cannot do this. This means you won’t be able to reach your target audience. That is why it is recommended to use other platforms to increase brand awareness. Facebook is now owned by Instagram, and its integrated marketing platform makes it easy to reach a larger audience.

It is known that every facebook use might have or not have an instagram account. So the amount of global audience that you can target is pretty limited in number.

• Limitations to your content:

On Instagram, you cannot explain further the product in your post. You are allowed to only upload the videos that are about 60 seconds long. Also, the ideal length of captions for Instagram is 138 to 150 characters. For any kind of advertisement, it is 125 characters.

If you plan on using multiple hashtags, it is advisable to use only 5 to 10 hashtags. Using too many hashtags can easily be the reason for your account to be banned.

Instagram ads are usually a perfect square in size. There is not much things that you can add to your ads or photos.

• Instagram posts do not support clickable links:

The ideal length for Instagram captions can be only 125 to 150 characters. It can feel that it is even more restrictive if you want your audience to click on a link and lead them to a landing page outside of Instagram. You cannot include links in your caption because they won’t be able to click on it. You should not leave a link to a website outside of Instagram expecting your audience to copy and paste it in their browsers. This is too much work for users who are using an app where they can only scroll through their news feed and double tap on a post that they like. So instead of a link, you need to think of a creative way to invite them in order to visit your website. You can also have the option to leave your website link in your personal profile’s bio section.

Also there is no clickable links that you can add in instagram ads.

• Advertising is more difficult:

It is more difficult in order to target local markets on Instagram when you compare it to Facebook or Twitter. Instagram has fewer options to narrow down your target audience. You are also forced to rely only on organic traffic. Large businesses can only afford to advertise on this platform. The average CPC on Instagram is $0.50 to $1.00

You may also read: Online Advertising Trends For 2020

Conclusion:

So now you know that every platform has its own advantages as well as disadvantages. You need to be careful when you choose a platform for your marketing purposes to meet your targeted marketing expectations. If you found this article useful then do check out our other articles as well. You can Outsource Digital Marketing Service from Nimap Infotech to grow your business.

There are so many marketing strategies out there – from direct marketing for small businesses to social media campaigns to trade show marketing, the list goes on. But have you ever wondered how popular companies do their marketing so tactfully? This is because they do not depend on only one vertical for efficient marketing. Instead, the process they go through for marketing includes multiple different campaigns, and sometimes also involves the help of a Charlotte SEO company, for example. Of course, email marketing is one tactic that they use heavily. Email marketing is widely used by many companies today. Efficient email marketing can easily attract customers and intrigue them into buying your products and service offerings.

Choosing the right email marketing service and provide a huge boost to your email marketing campaign and also have a significant impact on the success of your email marketing campaigns.

In this blog article, we are going to discuss the popular email marketing tools that you need to use for 2020. Let’s begin:

Why do you need to choose the best email marketing service and its importance?

Email marketing has always been one of the most cost-effective tools for any small and medium businesses.

According to the Direct Marketing Association, email marketing has been witnessing an average 4300 percent return on investment(ROI) for the businesses conducted in the US.

The main reason why this is possible is that it is easy to manage and operate. Email marketing provides you full control and allows you to establish direct contact with your customers.

It is pivotal to understand that a lot of factors that depend on the success of your email marketing campaign solely depends on the email marketing software that you choose. These services are responsible for making sure that your emails actually get delivered and lands into the inbox of your customers.

If you are not careful with your email delivery services then you can easily end up paying a lot more money for fewer features and terrible email delivery rates, which can cause you to lose even more money.

What to look into a Good email marketing Tool?

A good email marketing tool will provide you an easy to use drag and drop interface for creating awesome email marketing content and allow you to create highly engaging newsletters.

These services will easily enable you to send bulk emails that are actually personalized and customized as well as targeted without doing a lot of work. This is known as marketing automation

Apart from this, your email marketing service must make it easy to manage and organize your contact list into groups and allow you to easily track and analyze the performance of your email marketing campaigns that you carry out.

Most importantly, a good email marketing service will highly ensure that your email marketing emails will not land into the spam folder of your customer’s inbox.

Let’s have a look at some of the most popular email marketing email service providers, and let’s compare them at how they stack up against each other.

1. Constant Contact:

Constant Contact is one of the largest as well as the fastest-growing email marketing service in the world. It is also the easiest to use as well as a beginner-friendly email marketing service. You can manage your contact list, email templates, the marketing calendar, and lots more features that are provided to you.

Each account provides you with easy tracking and reporting, built-in social media tools, free image library, list segmentation, Facebook ads, as well as Shopify integration for your e-commerce website. Constant contact also provides unmatched support with a live chat feature, phone calls, as well as a vast library of email resources. Constant Contact has a 60-day trial that is free, and after that, they provide services for as low as 20$ per month.

2. Drip:

Drip is a powerful email marketing platform for an e-commerce store, bloggers as well as digital marketers. They offer a wide range of tools in order to make marketing automation, sales funnel as well as personalization easy and efficient. They offer seamless integration for WordPress and WooCommerce. This allows you to easily add forms to your websites as well as allow you to capture more leads.

Drip is pricier compared to other email marketing services but it offers more advanced features that others do not offer. Drip offers a free account for upto 100 subscribers, after that their plans start from 49$ per month.

3. SendinBlue:

SendinBlue is an all-round SMS and email marketing software for businesses. They are one of the fastest email marketing services in Europe. It provides an easy to use platform with excellent and advanced tools to create beautiful and highly engaging emails. Their simple drag and drop tools are easy to use as well as perfect for beginners who do not have any experience in email marketing.

SendinBlue offers a free email marketing plan that allows you to send upto 300 emails per day, and all of these emails have branding. Include segmentation, Facebook Ads, chat feature and many more. Their paid plans start from 25$ per month.

You may also read: How can PPC ads help to grow your business

4. ConvertKit:

ConvertKit is a robust email marketing platform that can be used by professional bloggers, authors as well as marketers. It is very easy to use and provides powerful features. With ConvertKit you can be able to segment users to those who are interested and those who have already purchased your products. This helps you to increase conversions with automated emails that feel more personal and customized. This is called targeted email marketing.

Convertkit offers email-based support and provides an extensive knowledge base with great learning material. Convertkit offers a 14-day free trial and their premium plans start from 29$ per month. They also have a 30-day refund policy.

5. MailChimp:

MailChimp is another popular email marketing service providers in the world primarily because they provide a free forever email marketing service plan. Mailchimp comes with an easy email builder, autoresponders, segmenting contacts as well as groups and simple tracking for any kind of analytics.

You can easily integrate MailChimp with many platforms such as WordPress, Magento, Shopify, and many more platforms. Mailchimp offers a free plan for upto 2000 subscribers and you can send upto 12000 emails. Paid plans start from 10$ per month.

Conclusion:

So we have listed down the top 5 email marketing tools that you can use in 2020. These email marketing tools provides you with a host of features that you can leverage and use to increase your customer base and market your product and services better. We hope you will use these best email marketing tools for your emailers and marketing campaigns. If you found this article useful then do check out our other articles as well

In this world of booming technology and rising economy, it goes hand in hand for companies to adapt to new technology and newer methods of marketing. It doesn’t matter what business you have, digital marketing is a sure way to help your business be successful. For example, say you have a CBD business then you can still market it online (most places are now more accepting of CBD products anyway). Of course, to help you afford this marketing, sometimes you might need to get a loan for the business, but luckily there are plenty of banks that accept cbd business! Once you have that loan you can then focus on your marketing strategies. Nowadays there is a new trend for companies to use online marketing techniques or digital marketing strategies. Digital marketing opens up a plethora of opportunities for businesses to gain consumers through various means and techniques using digital marketing. Seems like digital marketing is the way forward for small and medium business to gain new customers and increase their target consumers. A lot of home businesses find it difficult to expand in this way because customers don’t know where they are based and therefore, find them much less reliable. This is why registering an office space for these kinds of businesses is a smart idea to start being able to market and create customers who trust the business. Many places provide this service for a company registered office address https://yourvirtualofficelondon.co.uk/ and CAPITAL OFFICE is just one place that provides this service.

In this article, we are going to discuss the wonderful benefits and advantages that small and medium businesses have when they decide to use digital marketing for increasing their customer base and increase their business revenue.

If you are looking to drive up your visibility for your business in the online world and eventually increase the sales of your brand. Then you must look forward to these 5 advantages that you can leverage when you use digital marketing. Let’s have a deeper look at the top 5 benefits that Digital Marketing can offer to you as a brand.

1. Cost-Effective:

Digital marketing has always been and will continue to be cost-effective when you compare it with the cost associated with traditional advertising, which is much more expensive. For small emerging and growing businesses cost can be a big deal for carrying out marketing activities. They need to be very careful about how and what they spend their budget on because their resources are limited in number. This can be done effectively by hiring a professional digital marketing company such as The Ecomm Guys (theecommguys.com) so that businesses can organize their marketing strategy effectively.

If you are the owner of a small company and you decide to go with traditional means of advertising such as print, billboards, a TV commercial then you must be ready to spend heavily.

Hiring a graphics designer is something that you need to do in order to make your ads look like they are professionally designed. Aside from the expenses associated with hiring a designer, there are also additional charges associated with getting your ad featured in a magazine or a newspaper.

Now you might want to take that extra mile and have ads on TV as well as radio. This is great and can open up many different opportunities, but you need to understand that your costs can easily skyrocket.

You will have no such kind of issues if you choose to go digital, this can be much more affordable. There are instances where the cost can be completely zero, and you do your marketing free of cost. Posting on some social media websites does not cost you any money. You can easily get an unmatched reach for your social media activities while saving money that you can use for other things.

Even when you do invest in digital media advertising such as Google Ads or Facebook Ads, etc the cost per 1000 impressions or the cost per click is comparatively less expensive than paying for a billboard or a print ad which might not reach as many people comparatively. Online marketing has the ability to reach many more people over time, and with the aid of search engines like Google, once you learn the Importance of local SEO, the online reach of your business will improve.

2. Fast and Easy to Plan:

Digital Advertising has always offered the advantage of being fast as well as easy to plan and manage. The same cannot be said about traditional marketing which needs to be planned way ahead in advance. It can take weeks or months before it is actually implemented.

When you use digital marketing this is not the case. The time for a turnaround that it takes to set up a digital advertising campaign is so much quicker and much more efficient than traditional marketing

Let’s say that you decide to run an ad campaign for one of your products at the last minute. If you are using digital then you can run an ad campaign for it almost instantly if you have time and know what you are doing.

Traditional marketing outlets by nature are not as flexible to operate that fast. The only thing that is required of you is to click a few buttons and you can soon see your ad out there for the public to see.

Going digital provides you with the option to make quick changes at any time you require. Time is such an important commodity in business and even more for small companies as well as startups. Being able to save time means there is a much better opportunity to get a good return on investment (ROI) much sooner.

3. Easy to keep track:

As digital advertising is easy to plan, it can also be easy to track. If you need to know something about your digital ad campaign, you can easily find it from your ad campaign settings.

When you need to know what is working for you and what is not. The digital option makes it easy for you to measure all the important aspects of the campaign. Yes, it is true that analytics make it easy to measure the ROI of your campaign. For example, your website has a regular email campaign, and you want to know how many people are opening it regularly.

As your actual ad is concerned, you are able to simply track how many times that particular ad is clicked on. You can compare with how many times the ad has been viewed.

When you compare it with the billboard example, you can pay thousands more for a billboard than a Facebook ad, you cannot know how many people saw the billboard, their demographic if it has resonated with them.

You can easily make analytics work for you. Since it is one of the main advantages that is offered by digital marketing.

Recommended Blog: Online Advertising Trends For 2020

4. Easy to update:

Since digital advertising is very easy to keep track of, this follows also that it is easy to update. This is extremely helpful if you want to monitor your digital marketing campaigns both major as well as a minor.

What if you thought of a better message for your creatives than the one you just published yesterday? Or the one that you put out just hours ago. What if you’re running short of temporary sales on your website.

Well, all things that you need to do is to just update your message through your ad platform whether you are using Google Ads, or Facebook Ads Manager, etc.

With traditional advertising, you cannot make such updates. There is no turning back once you send out your ad. So if you are stuck with offline advertising the best precaution is to double-check or even triple check your entries before sending it out, the copy, the design, the color scheme everything about your ad campaign.

5. Targetted:

Digital advertising is targeted. This means that you have fine-grained control on who sees your ad. And perhaps, more importantly, you can make sure that your ad is seen only by those people who really have an interest in it.

What makes digital advertising this targetted?

The many tools that are available on your platform such as social media networks possible. For example, let’s say you have a children’s clothing line. You are looking to step up your ad campaign for your line’s products that are made exclusively for two to three-year-olds.

You can use targetted keywords in your product descriptions that parents will be searching in Google around your product, or you can easily target parents of toddlers directly on social media.

Another obvious benefit of going digital is that it has an unlimited reach. You simply cannot beat it, because you can be located anywhere on the globe and still reach everyone you want to sell your products to.

Imagine the kind of reach that such a global reach will be able to have for your small business. It will allow going beyond what you previously thought were borders and will still let you connect to people. Those people will become your target audience and can easily become your next customer.

In decades past, a small business with limited resources cannot hope to be more than a brick and mortar store, but this is no longer true.

The digital revolution is now in full swing, and there is no coming back for every industry that decides to be a part of it.

Lastly, the role of digital advertising in driving your business ROI is immense. That is the bottom line and the ultimate goal for any company big or small.

Conclusion:

These are the best digital marketing advantages when you adapt to digital marketing for your small business. The techniques involved gives you fine-grained control over all the activities that you can do related to digital marketing. If you’re looking to outsource digital marketing service then do contact us at enquiry@nimapinfotech.com. We have talented professionals ready to onboard your project.

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Every beginner writer wishes to write professional content and every writer aspires to become a professional writer. Every writer was once a beginner and an amateur. In this article, we are going to enlist 12 tips for becoming a successful Professional Content Writer.

1. Read A Lot:

A good writer is also a good reader. Readers learn what no one else can. The more you read, the more you become aware of, and the more knowledge you get to pen down your substance. Reading also helps you to be yourself updated with the ever-changing dynamic world.

It helps to provide real-time examples in your writings to infuse it with the latest happening trends around you. You need to read in order to grow your knowledge in your domain. Most professional writers have a solid passion for reading.

2. Research for Results:

You need to do your research thoroughly. Always search the internet for similar articles or blogs and read them. This will enable you to gain some knowledge and insights into the topic that you are going to write about. You need to grow with your readings, just like a tree bearing fruits, and the leaves that provide the shade. Always read just like you are going to do research. Do not just scroll over and jump from one topic to another just for the heck of it or you may lose your purpose.

Sometimes when you dig deeper about a topic and research in-depth for it, you do not just learn about a thing but gain knowledge about a multitude of things. You get the idea and the knowledge about many associated topics. It also inspires you and motivates you to read and learn more thus honing and polishing your writing skills.

3. Be Original:

It pays much more handsomely to be original in your work. And that goes for writing too. You need to articulate your thoughts, ideas, and style. If you try to copy other writings then you shall spend much more time and would never be able to write confidently on your own.

If you read and research more than you will have enough content and knowledge to be able to write on your own without copying anyone’s idea or content. This will provide you enough confidence to be able to write without using someone else’s work.

4. Write anywhere and wherever you are:

Do not wait for the right place and time. Start writing anywhere and any place you feel so. Jot down as soon as you get some ideas about as you can tend to forget them and miss out. Write anywhere and wherever you are. Nowadays, many of us do not need a piece of paper and a pen to jot down some important points, our phones are sufficiently equipped with the ability to note down things. You can scribble anything that comes inside your mind and move on. It is important when the thought occurred to you naturally as this is the right time you will be able to produce well written effortless content. If you’re struggling to come up with ideas of what to write, take a look at these creative writing prompts that can provide you with the basics of what could be an amazing story you can create. There is no right time or wrong time to write. Any time is good when you feel like writing and when you get the right blend of thoughts.

5. Write to inspire:

Writers have been well known to inspire and motivate, energize others with their writings. Think from the reader’s perspective and write what would inspire them the most. Write what readers will find it useful to read.

Write as if you are the savior, and readers will get the required aid from you. If a writer cannot inspire and invoke interest through their writings then they should practice more often.

6. Get Motivated and Inspired to Write:

If you are not inspired yourself, will you ever be able to inspire others. Find out what inspires you to write and walk with it. Carry out your inspiration every time with you most when you think about writing. Your inspiration can be a source of inspiration for others as well. We should invest in equal portions of time writing and promoting your content.

Read More: Why Content is King in Digital Marketing

7. Never think about money:

If you are writing just to earn money then you can best forget writing and think about some other skill set. A writer does not write for money, it can be an added benefit and there is no harm in it.

You should not think about money when you write. It will come automatically with your work as well as the quality of content you are generating, you should make writing an inspiration.

8. Crave for Uniqueness and identification:

You should try to be unique and try to come up with ideas like never before. You can read and research content but your content must be unique and original to you. If you start craving for identification and unique, then your work will automatically start getting identified and your work will be recognized.

9. Be Confident but not Overconfident:

Confidence is good, but overconfidence can become injurious. You should take advice from your peers and colleagues. Take feedback from your readers very seriously and work on the weak links in your writings. No one is perfect and there can always be some room for improvement. If you keep this attitude you will notice improvements in your writing skills and the quality of your work.

Know More: How to Make a WordPress Site Responsive?

10. Edit and Rework:

You need to be brutally honest with your work. Take advice from your peers and workers. Find areas in your work that need to be reworked and improve on them. If you need to rewrite a part then do it without any hesitation

11. Length VS Depth:

While there is so much need in order to keep up with producing good quality content. It is always the quality that matters over quantity. Always focus on producing content that has a good length vs depth ratio.

12. Stress Management:

Because writing involves a lot of thinking, there can be times when you are simply unable to churn up more content. You need to manage this stress well since this is the time when your brain is using up much more energy to generate thoughts.

Conclusion:

There you have it, we have shared with you the 12 most important tips for giving a head start to your creative writing career. These tips will surely benefit you whether you are a seasoned experienced writer or are just choosing to make it big in the creative writing industry.

Regular follow up of these tips will not only improve you to write better but also make your thought about writing clearer. If you’re looking to hire content writers for SEO purposes than do contact us at enquiry@nimapinfotech.com. We have the most experienced writers ready to onboard for your writing projects

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The media and marketing landscape has been constantly changing continuously and has been shifting from offline to online platforms, as detailed on sites like GotchSEO.com. New websites, apps as well as tools are introduced to the public day by day and your target audience group moves along with it. This offers you an opportunity to use online marketing in a much more targeted and effective way. To help you get started, we discuss 5 major trends in online advertising in this article.

Database Marketing

Database marketing means to collect customer data and using it efficiently in every possible form of communication to your customers. The more you know about your potential customers, the more specifically the marketing campaigns can be organized.

For example, purposes, consider segmentation that is based on behavior (email opens and clicks, active, not active), demography or any additional data such as interests or product preferences. All of these data can be used to send targeted messages, that is able to result in higher involvement, more activity and results in a higher conversion rate.

Digital marketing is a growing and an emerging trend. This trend is going to be heavily followed in 2021

Tips for filling a database

Creating a set database and building it is not easy and can cause a mess if you do not tackle this structurally well.

Here are a few tips

Decide in advance which fields are you going to use and leave out the rest

Pay heavy attention to the quality as well as the uniformity of the data.

Regularly make updates to your data.

Advanced Targeted Marketing

The database marketing phenomenon keeps continuing in advanced targeted marketing. Because, in addition to your own database, there are ample opportunities for you to reach the target audience such as display advertising and search engine advertising.

Through the use of tools such as Google AdWords, Bing Advertising, LinkedIn ads, you can easily show your message to your target audience that is interested to receive your communication. For example, it is possible to target language, demographics, location, keywords, and websites based on the topics.

Companies will heavily target users and customers whom they feel is interested in their products or services.

Search Engine Advertising

Search Engine Advertising uses search engines such as Google and Bing. These engines provide you with an opportunity to rank above the organic search results using paid ads. These advertisements consist of a header, subheading, description, and URL. You can enter the keywords you want to be found in yourself. How often your Ad will be displayed depends on the amount or bid you specify as well as the quality score of your Ad. The latter is used for entering keywords that do not match your ad or the landing page of your ad.

Search engine advertising is also being invested heavily upon. The trend to rank in the top search results is among the greatest in competition. This is using both organic and paid marketing tactics.

You may also like to know: Why Outsource SEO Services In India?

Display Advertising

Display Advertising provides a focus on advertising with visual elements that are often called banners. They come in many shapes and sizes. The channels on which you can use them are many in number. You can use the Google search engine network, but you can also advertise on trade websites. Which channel do you choose depends on your target group and your message.

An interesting development using this trend is the use of re-marketing when you approach groups of users who have visited your website before and whom you already know certain things about. This makes it possible to customize and tailor your message even more specifically to the wishes and interests of your target group. Companies are also now using display adverts with a view of increasing brand awareness towards their products and services.

Social Advertising

As the name suggests, in social advertising you can use the advertising possibilities given by social media platforms such as Facebook, Twitter, and LinkedIn. These platforms are apt towards reaching a larger targeted audience through paid ads. The advertising options on these platforms are expanded considerably in recent years It is possible now to use remarketing strategies via these platforms, as they provide you an option to send sponsored messages through Sponsored InMails.

Also in targeting ads you can choose from a wide range of options in addition to demographics and interests. It is now possible to upload your own lists on these platforms as well, the possibility to target existing groups even if you are not the administrator.

Know More: 8 SEO Tips that you can use today to generate more web traffic

Sponsored Content

Native content marketing that is also called native advertising or sponsored content is becoming an increasingly used form of content marketing and advertising. The message is integrated into the form or style of unpaid content and therefore is often perceived as less overt by visitors. Examples include promoted posts, advertorials, infeed advertising, and other SEO marketing techniques such as niche edits and backlinks.

When using this form of advertising it is quite important to think about transparency. Moreover, it is important to mention that the content used is a piece of paid advertising. If you choose not to do this, this can have a negative effect on both the advertiser and the publisher, especially when the relevance is not that great.

Lead Generation

The last trend is the one that has played a major role in online marketing for a long time. How can you better measure the success of your marketing efforts and campaigns? The definition of a lead varies from the point of view of different companies and sometimes varies for each campaigns. Sometimes leaving an email or a phone number can be enough. Whereas other companies only count a lead when a specific request is made. Campaigns with lead generation as the primary goal can be realized with many forms of advertising.

Some examples are:
Show a popup to simulate signing up for a newsletter
The possibility of requesting for a quote
A call button on mobile websites
Fill in an email.

Generating leads does not make sense when there is nothing done with it. If you’re looking to Get SEO clients or any clients, in fact, you need to follow up on your leads and put them to good use. The time lead management comes into the picture.  This is the moment that the marketing and the sales team takes action on the leads. Thereby trying to convert leads into customers. This is done manually but there is a lot of online software available for setting funnels. This is with automatic messaging that matches the leads. When building these funnels, some people find it useful to check out free sales funnel templates to get examples of how they could approach a sales funnel so they can have different ways to test against each other. This improves the likelihood of finding the right funnel for their clients.

Read More: 10 Reasons why SEO is important for your online success

Conclusion:

These are some trends in online advertising that has currently found to be booming in 2019. The most shared strategies have found to be successful in the advertising field has been shared with you. If you found this article to be informative then do check out our other articles as well, also if you have a requirement for digital marketing services you can contact us at enquiry@nimapinfotech.com