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PHP with Laravel or Python with Django, which is best for web development?

Firstly, for any kind of web development, as a web developer its better to go with PHP and Laravel over Python and Django. But they’re both great pairings of powerful tools with long futures. Let’s get into the pluses and minuses.

In summary, if you compare the two language wise, PHP is a language designed for the web. It’s made from the ground up specifically for web development and the fastest development language in that environment. PHP 7 also seems to be much more efficient than Python 3. It needs less VPS memory overhead in order to achieve and accomplish the same task. As long as we’re talking about web tasks. (PHP is more performant though, Laravel does not necessarily share that performance.)


Convenience for Web development

Python 3, on the other hand, is useful to know far beyond the web development spectrum.  If you are also into other things. Much like C# is known as the language for modern video game development. Or any kind of cross-platform mobile development. Python is known increasingly as the language for Big Data and AI.  It is also used for machine learning analysis and predictive analysis. the more you are going to use Python with Django, the better suited and abled you will be for these other useful areas in the near future.

There are going to be more web development jobs and tasks for PHP coders. But there are more jobs in general for Python coders as well. It depends on how dedicated you are to the web, as most PHP jobs or gigs will be related to WordPress or, increasingly now, Laravel. PHP is all web designing and development, all the time.

Framework-wise, Laravel also makes you and enables the use of classic, traditional OOPs (object-oriented programming) as well as the MVC (model-view-controller) patterns. You will be very ready to use other robust and solid MVC frameworks. Examples  (like say .NET) after mastering and gaining insights for Laravel. Django is less so, as it’s a little more quirky as well as unique with its MVT patttern (model-view-template) approach. It is a bit less married to the OOP paradigm per se.


Google Trends Comparison-

PHP with Laravel or Python with Django

Laravel also has gained a huge amount of considerable momentum over Django as of 2018. Let’s see the Google Trends results for how many people are seeking info on Laravel these days. How many (fewer) are checking out Django. I also used Ruby on Rails for good measure, which was #1 in this comparison.  It faired recently through 2013 and 2016 but is now #3 out of 3 as of 2018.

Laravel first passed over the Django framework overall in developer “interest” two years ago in April 2016, then passed Ruby on Rails in December 2016, and has gradually increased its lead over both the frameworks through every month of 2017 and, so far, and as of 2018. There is actually a bit lesser new interest in Django or Rails today than there was over five years ago on May 1, 2013. Meanwhile, if you see there exists a 700% more interest in Laravel today than there was on May 1, 2013.
The math is coming up Laravel.


Recommended Read: PHP vs Python


You can not really go wrong with either of these frameworks, but if you are equally proficient and have mastered PHP and Python, Laravel has the momentum as well as the stricter (or at least more traditional) adherence to certain “best practices” that exists in the field of web programmings such as OOPs and MVC. And, language-wise, PHP powers much of the websites that are out there.,(thanks in part to WordPress) and there will undoubtedly be plenty of such kind of open opportunities in PHP web development for decades into the future.

Primarily for the above listed three reasons, Laravel and PHP are probably going to be your best bets for web development as of 2018 and looking toward the 2020s.


Frameworks Popularity


We are also adding the caveat that we saw on TechEmpower.If you compare this with raw PHP, you will find that Laravel does not perform better. For a basic web app that is going to have hundreds of users, Laravel is a joy to use. But for something much larger and scalable, an upgrade to the similar (by way of MVC and OOP) yet slightly more complex .NET Framework may be in your future.

If you are building a really large or high traffic website that has tens of thousands of users, I’d maybe consider Django for the job after all, or more likely make the use of Core 2 or Node.js instead of either. That being said, Laravel is able to handle whatever you’d throw at it. You’d just need to upgrade the hardware. We can also have expectations that Laravel will make performance improvements, as it’s still relatively new compared to each of these much more mature frameworks.


Also Read: Django vs Laravel: Which Web Application Framework to Choose?


If you are looking to build your website, web application or mobile application with PHP with Laravel or Python with Django or want to hire developers then contact us on

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nimap March 27, 2020 0 Comments

Java vs C++ vs C

In summary, we are going to discuss the differences and similarities between the programming languages C, C++, And Java (Java vs C++ vs C)

Here are some of the pointers that you will find when you work with programming languages like C, C++, and Java.


 Similarities and Differences of Java, C++and C.

  • C is a procedural language,c++ is an object oriented language .Java is a pure object oriented language.
  • We can create our own package in Java(set of classes) but not in c and c++.
  • Internet programming like Frame, Applet is used in Java not in C, C++.
  • Java uses compiler and interpreter but in C & C++ uses compiler only.
  • We use multiple inheritances in C++ not in Java. In Java, we use Interface instead of multiple inheritances. In c there is no inheritance.
  • C & C++ both are platform dependent which means you can’t run the execute code in any other operating system.Java is a platform independent language.
  • In C we use stdio.h header file .In C++ we use iostream.h, conio.h header file but Java does not support any header files.
  • Pointers are used in C and C++ language, but Java will not support for pointers.
  • There is no Exception handling in C, but it supported by Java & C++.
  • In C no overloading, In C++ supports overloading & in Java operator overloading not support.
  • Storage classes: auto, extern are supported by C and C++, but in Java not supported.
  • The Code of C Language is Converted into the Machine code after Compilation But in Java Code First Converted into the Bytes Codes then after it is converted into the Machine Code
  • In C++ Multiple Inheritance is Possible but in java A Class Can not Inherit the features from the two classes, in other words java doesn’t support Multiple Inheritance The Concept of Multiple Inheritances is Introduced in the Form of Interfaces
  • The use of import statement in Java for including the contents of screen instead of #include
  • Java Doesn’t have Destructor like C++ Instead Java Has finalize Method
  • Java will never support have Structure Union , enum data types

Direct Comparison of Java vs C++ vs C

Programming ParadigmProcedural languageObject-Oriented Programming (OOP)Pure Object Oriented Oriented
Origin The language is based on assembly languageDerived from the  C languageBased on C and C++
DeveloperDennis Ritchie in 1972Bjarne Stroustrup in 1979James Gosling in 1991
TranslatorCompiler onlyCompiler onlyInterpreted language (Compiler + interpreter)
Platform DependencyPlatform DependentPlatform DependentPlatform Independent
Code executionDirectDirectExecuted by JVM (Java Virtual Machine)
ApproachTop-down approachBottom-up approachBottom-up approach
File generation.exe files.exe files.class files
Pre-processor directivesSupport header files (#include, #define)Supported (#header, #define)Use Packages (import)
keywordsSupport 32 keywordsSupports 63 keywords50 defined keywords
Datatypes (union, structure)SupportedSupportedNot supported
InheritanceNo inheritanceSupportedSupported except Multiple inheritance
OverloadingNo overloadingSupport Function overloading (Polymorphism)Operator overloading is not supported
PointersSupportedSupportedNot supported
AllocationUse malloc, callocUse new, deleteGarbage collector
Exception HandlingNot supportedSupportedSupported
TemplatesNot supportedSupportedNot supported
DestructorsNo constructor neither destructorSupportedNot supported
Multithreading/ InterfacesNot supportedNot supportedSupported
Database connectivityNot supportedNot supportedSupported
Storage ClassesSupported ( auto, extern )Supported ( auto, extern )Not supported



Also Read: Java Vs Python




Finally, you can see the differences and similarities of (Java vs C++ vs C) that we have listed down here. When it comes to application development, each of these languages is self-sufficient in designing applications for the desktop platform. If you enjoyed this blog then do check out our other topics as well.




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nimap March 25, 2020 0 Comments

Laravel vs Symfony

Laravel vs Symfony

Firstly, choosing a good PHP based framework proves to be the right building block. This makes app development a breeze. In the article, we are particularly going to look at two PHP frameworks, Laravel and Symfony.

We are going to compare each other, and score them, and also declare a winner.

In summary, you will choose the right framework for you and your product.


PHP framework similarities

Both Symfony and Laravel give cross-platform capabilities. This helps to speed up the development of your application. The scaffolding of the application helps you to define the structure. The plugins extend the ability to add features to the application.

Comparing from a baseline perspective, both options give a good start to developers. What differentiates between the two, depends on the particular and specific application. Also, one the developer needs is related to this.


PHP framework differences

In this case, it is easiest to define the differences by categorizing similar features and the benefits. Once they are categorized, multiple questions pop up to ask about them. Answer these questions and the best option for your specific requirement should distinguish itself.



Firstly, you should not choose a framework based on popularity alone. However, there are some benefits that a large user base would bring to the framework.

Laravel is the most popular PHP framework. But Symfony also ends up on the number two spot.

When a framework is popular, there exists a huge amount of training resources online. The sheer amount of tutorials that exist online for Laravel is just outnumbered that of Symfony. Though Symfony has extensive documentation. The resources are not as extensive as Laravel has.

Laravel: 1

Symfony: 0



In older versions, Laravel performed better than Symfony.

However, with improvements in Symfony 4+, Laravels offerings have shrunk down close to nothing. The performance gains that Laravel used to boast might not be there anymore.

In summary, if you are using the latest version of any PHP framework, you will get the highest performance. Therefore, there is no change in score.

Laravel: 1

Symfony: 0


Modularity and Scaling

Above all, Symfony provides reusable components, which gives more amount of modularity. It is able to organize the code in a much cleaner way. Therefore, makes it a greater fit for larger and higher complicated projects. This is the reason why many experienced developers prefer Symfony over Laravel.

Additionally, Laravel’s strength revolves around MVC based apps. Once you go beyond MVC, laravel is unable to help you.

Using Laravel to be set up and running will leave your Symfony cohorts to dust. In this case, a set of prebuilt dependencies that you shall need. However, if you are building a larger application, picking and choosing your dependencies will help you. Therefore, this makes the application easier to enhance and scale. As a result, for this section, the point goes to Symfony for providing flexibility and modularity.

Laravel: 1

Symfony: 1


Templating Engine

In particular, PHP itself is a templating engine.

However, providing additional templating engine provides more advanced templating with less syntax.

Using additional templating engines will help you to keep the business logic in PHP. The presentation logic is kept in the templating engine.

In summary, Symfony provides Twig as the default templating engine, Laravel provides a bit more.

Therefore, Laravel’s templating engine Blade has a lot to offer. Blade provides advantages over Twig. Particularly, it allows for code re-usability that does not exist in Twig. Additionally, Laravel brings in Lumen, a sub-framework for building APIs and microservices.

Laravel: 2

Symfony: 1



Recommended Read: Laravel VS CakePHP



Database support

In particular, both Laravel and Symfony provides Object-Relational Mapping(ORM) for data access. With Symfony, Doctrine handles ORM, while Eloquent handles ORM for Laravel. In summary, with ORM  the data manipulation becomes much simpler in either framework

There are a number of database related differences between the two frameworks.

Let’s look at the databases that are supported by each:


Laravel VS Symfony

SAP Sybase SQL AnywhereX

As you can see Symfony provides additional options. Therefore, Symfony wins this one.


Database Migrations

Using Symfony, database migrations are done automatically. They just need simple definitions for the fields in the models. So this seems like a quick win. On the other hand, database migrations are manual for Laravel. They don’t require defining the fields.


Data Modeling

Particularly, with Laravel accessing data requires more knowledge of SQL. This is not the case with Symfony, although you require a repository function with each call.

On the other hand, Eloquent tends to tie up your application to your database schema design. Changing a column could result in changes throughout your codebase. Doctrine as well as Symfony, by extension, uses a mapper pattern. You are able to delineate between your DB schema and your business objects and logic.

Taking all of this into account, Symfony wins this one.

Laravel: 2

Symfony: 2


Also Read: Laravel vs Lumen



Final Score

It all comes down to personal preferences and your needs. If you require that application scalability, then go with Laravel, if you want modularity and flexibility then go with Symfony. We hope that you liked this article Laravel vs Symfony. and if you found this useful then do check out our other blogs as well


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nimap March 20, 2020 0 Comments

Django vs Ruby on Rails

Django vs Ruby On Rails

Firstly, Ruby on Rails and Django have coexisted for a long time to come. Both are perfect frameworks for web development. How do you choose one over the other?

Generally, they have some things that exist in common. From programming language similarities(Ruby in case of Rails, and Python in case of Django), both provide object oriented features and both are dynamically typed. They have good performance specific for each project.

If you are going to decide between the two, both are exceptional choices. here are some things for you to consider.


What do they have in common?- Ruby on Rails vs Django

Particularly, it can be said that Ruby on Rails and Django are similar to twins. They differ only in the language which is under the hood. They have similar applied philosophies. Each is born in a different ecosystem.



As mentioned earlier, Ruby on Rails and Django are object oriented languages. The languages are dynamically typed.

Particularly, the major difference between these languages is that Python and Ruby both are open sources. Their respective communities are very robust in nature and are very productive.

You won’t be struggling to find answers or any information that you need in the documentation. When you commit to using these frameworks.



Ruby and Python have nearly the same level of performance. Particularly, these differences are not noticeable when you use a CRUD app.

The differences are just as insignificant when you use a large application. If you have a priority for high performance, then neither would be the right choice.

Lets put it this way, both are equally good at CPU expensive operations such as image manipulation or editing. They can also serve thousands of users but it takes a lot more work to configure the Ruby or Python to deal with such volume.

If you are dealing with massive volume and need high performance, then you are better off with NodeJS or Elixir.



The architecture is the MVC model for both (Model View Controller) and is well structured. Your app will be arranged properly and have distinctions. There will be basic divisions between layers like defined routes, models, controllers bounded views within the framework.

Things are placed a bit differently in Rails and Django, but it’s just the layout. There is nothing to worry about.



Recommended Read: Django vs Laravel: Which Web Application Framework to Choose?



What makes them different?- Ruby on Rails vs Django



Generally, in terms of syntax, Python was designed to force a good style(indents are important).

Ruby was designed to be as readable as possible. Just like you would read the English language.

This gives the programmer much headspace as possible.



The main motto of Django is to be the framework for perfectionists with deadlines. Django relies heavily on the DRY concept. That avoids repeating yourself.

With RoR its is convention over configuration. You have to create less code in Rails to achieve the same results. Many functions can happen without strict definitions all thanks to conventions.



Whatever the integration library that you need, you will find it for both Django and RoR.

However, Python is more popular and is widely used for many purposes. Not just web development but also for science and machine learning computations.

Ruby was designed to be a general-purpose solution, but most live applications in Ruby are web apps such as GitHub, Shopify, and Airbnb.


You should use Django if

  • Your development team prefers to use Python and is more suited to the Django philosophy.
  • if you require a configuration-based approach and this provides you more control.
  • if you require do not need out-of-the-box functionality.


You should use RoR if you:

  •  have an experienced team of developers- RoR requires a bit of knowledge if you want to develop applications fast
  • need to design and develop a web app quickly- this is possible to dozens of gems (libraries) that RoR offers.
  • should be able to iterate fast- RoR minimizes code writing time and lets your team deploy faster.


Also Read: Ruby vs Python



Finally, now you know all about RoR and Django (Django vs Ruby on Rails). It all comes down to personal preferences as well as what your development needs are. It also boils down to what features do you want your application to have. What your approach will be. If you liked this blog then do check out our other blogs as well.

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nimap March 16, 2020 0 Comments

Why Learning Android App Development Still A Great Thing To Do?

Android app development is always a great thing to learn and pursue. Smartphones are the most required tool used in this digital world. Without it, one cannot even imagine their life.

However, among all the smartphone users in the world around 80% of smartphones in the market are Android. This clearly states that Android is the most widely used mobile operating system in the world.

With the increased demand for Android smartphones in the market, the need for Android developers also keeps increasing. There are millions of Android apps that get uploaded by the Play Store.


Android is a widely used open-source mobile operating system based on Linux kernel. It was primarily designed for touch screens mobile devices such as smartphones and tablets. However, the further development allowed its use in various other electronics such as game consoles, digital cameras, Android TV and wearable such as smartwatches.

Why Android?

Due to the increased need for Android app development in the business industry companies and startups keep searching for good Android app developers. Developers who can build applications for them in growing their business.

Whether you’re any non-technical background student or someone with an IT background, possessing Android app development skills can surely take a leap in your career.


If you’re looking into Android app development as your career, there are various opportunities waiting for you. You can join any good development company or can even serve many clients doing freelancing. If you’re good at Android app development you can even build your own app and earn big profits from it.

So if you want to be an expert in Android app development and develop your own mobile applications, join the best Android training in Mumbai. Under our experts’ guidance, take the best mobile app development course and become a top developer.


Read More – Roadmap To Becoming Successful Android Developer


Below are some of the fundamental steps to become Android developer –

Hardware Requirement

To learn Android app development the first thing you need to take care of is your hardware stock. You must have a computer or laptop and an Android smartphone.
In your laptop, you must have at least 4GB RAM and i3 processor.

No matter what laptop you choose, it should fulfill these three minimum requirements to run your applications smoothly. To test your application you’ll require your Android smartphone.

You can also use an emulator to test your applications. But in many cases, the emulator doesn’t appear friendly. Thus you must have the above specified required hardware devices to start your Android app development learning process.

Programming Language

The next important lesson you need to take in your learning process is – choose the best programming language for Android development. You can find various options available like – Java, Kotlin or Flutter.

Among all the three Java is a bit older and carries great community support. In case you get stuck somewhere you easily find various online tutorials available. While Kotlin, on the other hand, is a newly developed cross-platform and general-purpose programming language for Android Studio. Due to its concise syntax, many businesses have moved from Java to Kotlin. Since Java is the most trending programming language in Android choosing Kotlin as your language would be a favorable step.

If you already have knowledge about Java learning Kotlin won’t be difficult as their syntax is much similar.

Start Implementing Your Lessons

During your process of development make sure you go through the core concepts of development. Take your lessons seriously and learn all the essential things you can cover. Along with programming, also take your hands-on debugging and resolving errors to make your app friendly.

Start practicing your lessons by implementing them practically. By this, you’ll get to know the difference between theoretical knowledge and its practical implementations. Resulting, you will end up creating good applications to make your resume attractive and interactive.

Start Earning As Android Developer

After going through all the learning and training it’s time you put your steps into development as a professional. Upload all the applications you created in your training on Play Store. It will show a very good impact on your resume also you never know how much you get to earn by this.

Becoming a trained expert in your field you can start working as a full-time professional developer in your dream company. If you’re confident enough and have good development knowledge you can also start your own development company.

By launching your own application in the market you can start your business and earn good profits of money.

Thus if you’ll see, for an Android application developer there are enormous opportunities available.


Learning Android app development is a great thing as it opens the door for lots of opportunities. With the continuous demand for mobile application development, there’s a huge demand for software developers. Android app development with its ease of use and demand is no doubt a profit-making profession.

If you’re interested in Android training and are looking for good Android training in Mumbai contact us. Our experts having hands-on experience in development provides the best Android training course in Mumbai.

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nimap March 14, 2020 0 Comments

Laravel VS CakePHP

Laravel vs CakePHP

Firstly, PHP is a server side language. To begin with, PHP is one of the most popular server side languages on the Internet. Likewise if you think about this language, all that you notice is the poor syntax. Which framework you must consider for your next project? Here the truth is that it provides you an extensive variety of web development frameworks. These frameworks are Symfony, CakePHP, Laravel, Yii, and so on.  And this frameworks are capable to make your work much less complicated.

Newer frameworks such as CakePHP and Laravel have already gained followers. These people are those who use them for ease and stability. They both have extreme devotees who use them, but which one should you prefer for developing your project?


What is CakePHP?

To begin with, CakePHP is a free and very useful development framework for PHP development. It is also an awesome development framework because of the features that it provides.

  1. CakePHP is a safe framework and helps with authenticating users with ease.
  2. This framework is easy to learn. It helps majorly in simplified development of applications.
  3. It is very useful for large websites and programs. CakePHP uses MVC architecture.
  4. The website location and configuration is done automatically through the framework. You only need to lock the database.
  5. In particular, one of the main advantages of CakePHP is that it is ready to use templates. This accelerates the process of web application development.
  6. The framework is easy to manage. Even lesser experienced developers find it easy to work with.
  7. CakePHP provides custom test functions that is easy to use. This helps in testing tasks faster and is easy for developers.

Thus you have some valuable reasons to hire a CakePHP developer. You can use CakePHP for your next web development project.


What is Laravel?

Firstly, Laravel is a PHP based framework that is purely meant for the development of MVC based applications. In particular, it is an opensource  PHP framework that is known to be the best of the PHP frameworks. Here are some of the key benefits of using Laravel as your web development environment.

  1. Laravel helps in maintaining the restrictions that exist between various database objects. This is done with the help of an advanced search mechanism builder.
  2. The framework provides an auto-loading facility. It does not require manual maintenance and inclusion roads.
  3. Laravel helps in creating new tools using a LOC container.
  4. The framework provides an easy version control system. This system helps with simplified management of migrations
  5. Lastly, the framework is quick and easy to install and customize.



Recommended Read: Laravel vs Lumen



Key differences between Laravel vs CakePHP


Both Laravel and CakePHP are most popular in the market, let us go through some of the major differences between CakePHP VS Laravel.

  1. Both Laravel and CakePHP are open source frameworks. Laravel comes without any relevant cost but CakePHP requires a license to operate.
  2. Laravel operates and works on object-oriented model. CakePHP works on a document oriented database model.
  3. Laravel is based on MVC or model view controller architecture. CakePHP has implemented on the Hierarchical model view controller (HMVC) architecture.
  4. The laravel framework is not suitable for smaller projects. It becomes a bit complex for the same. In comparison, CakePHP is much suitable for smaller projects.
  5. From a security benchmark between both these frameworks, CakePHP plays a crucial role than Laravel.
  6. CakePHP is a much more convenient choice than Laravel when compared to the routing perspective.
  7. When it comes to scaling, Laravel is a much better choice than CakePHP. This happens more often while considering the construction of larger projects.
  8. The Laravel framework is a much better choice when viewed in the case of fast web development and enhancement perspective.
  9. Compared to CakePHP, Laravel is a much better choice in case of data handling and backup viewpoints.
  10. In comparison to CakePHP, Laravel has a compiler functionality. There is no such functionality for CakePHP.



Also Read: Django vs Laravel: Which Web Application Framework to Choose?




In short, after evaluating Laravel VS CakePHP over a wide variety of things, it can be concluded that both have their pros and cons.  So before choosing any framework, developers should analyze as well as examine the different factors of each. As a result, the type of the project and the time for the work and all other distinctive discussed aspects, the framework should be decided.

Hire Laravel Developers

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nimap March 14, 2020 0 Comments

8 Reasons Why iOS Swift Programming Training is Essential?

Have you ever felt curious about the working of computers, its technology and wondered how things work? If so, iOS Swift programming would be the best career option to look at.

Computer programming means nothing but creating programs to make apps and websites. Coding is one of the best skills you can learn to pursue your career. iOS Swift programming is one of the most powerful programming languages developed by Apple – largest technology company in the world.

If you already know someone with good iOS Swift programming experience you can begin taking iOS training lessons. But if you have no one, getting started rightly can become a bit alarming.


Why Swift?

Swift released in 2014 is an ideal programming language for beginners who are looking at their future in coding. It is a relatively young, easy but very powerful programming language. It’s easy to learn syntax creating opportunities for many made it possible for everyone to code and develops. Swift – future of coding, if taught rightly is the most interactive and super fun language to learn.

Here’s a list of some of the benefits provided by iOS Swift programming language –

  • It is fast, interactive, and easy to learn
  • It is an open-source coding language
  • Easy to approach with watertight security
  • Provides efficient memory management
  • Its Built-in tools make Swift intuitive
  • Can be used in Linux environments
  • Provides excellent performance
  • Swift supports dynamic libraries
  • Follows high-order functions

With the invention of iOS Swift programming, several career prospects and jobs came into the market. With the skyrocketing growth of mobile app development, iOS Swift programming has created huge opportunities for app developers.



To Read More – What’s The Best Way To Learn iOS Development With Swift



However to become a successful iOS swift programming developer you have to overtake the ones who’ve already established their name with their quality of work. And to overcome such a different challenge you should begin with the basics.

To become a successful leader in the mobile app development industry you must achieve that ability where you can beat your competitors while imprinting your quality performance. The first step to put your steps into development and hone your skills is to take essential training lessons. Above all, refresher training looking at your skill and knowledge examines your abilities to decide how and in what way you’ll learn the best.

iOS training lessons teaching you the basic tricks and techniques introduces you with the common concepts of programming, using which you can start performing and developing code. Initial iOS training lessons teaching the golden rules of programming plays a crucial role in making you a successful developer.


Let’s take a look at some of the important reasons claiming why iOS training lessons are essential –


Identify Your Objective

Taking the right iOS training lessons you can learn all the necessary skills and knowledge regarding iOS and programming. Understanding your potential, right iOS training helps in bringing the best of your ability, productivity, and quality of work.

Taking iOS training form an expert makes you learn about your objectives to further guide and meet your end goals.


Builds Long Term Memory

Lessons learned initially at the beginning of the iOS training program remain life-long with you. It is easy to remember something if you listen and practice the same lessons. To make your learning process smooth iOS training experts answering your doubts keep testing your knowledge. iOS training experts teach you various kinds of tricks to sharpen your memory and recall information while you program.


Lessen Errors and Improves Productivity

iOS Swift programming lessons under special iOS developers review all your methods until you start following the correct. Introducing hundreds of ways to answer a single query, lessons under iOS training expert teach you the methods to find relevance with real-life situations. Teaching lessons to find relevance with real-life issues in iOS training increases trainer’s productivity as they start seeking solutions in their daily life.


Keep Trainees up-to-date

Sensing the speedy growth in the mobile app industry you can notice how each new update can bring variations in the market. So sticking to one particular logic and trend will never help a developer get success. Getting iOS training under specialist keeps you updated all the time.

Thus to become an expert in your field you must have good technicians to identify the best challenges you need to overcome. Keeping track of all the updates on your finger points makes you ready to develop that has never been introduced.


Bridges Gap Between Theory and Practice

Taking iOS programming lessons under trained specialists help trainees bridge the gap between theory lessons and its practicality. Moving beyond your theory experiences you get to learn about its real functioning of how it works. Theoretically no matter how good you can be in solving your doubts, but implementing the same to execute the exact result is challenging until you get aware of its practical functions.

Practical execution of codes allows you to figure your mistakes instantly. Using this you can immediately correct yourself so that you don’t repeat it later. It plays a crucial role in retaining old concepts and ideas.


Increases Innovation

Taking iOS training lessons under specialized experts helps you upskill your workforce. In addition, giving you space to explore and work on your ideas, trainers encouraging their students can increase their thinking capability. Exploring new ideas iOS training lessons under specialists helps in increasing creativity.



Consistent iOS training ensuring good experience in coding gives strong knowledge about your field. In order to achieve something, one should be consistent in what he’s doing. Thus before taking iOS training lessons, be clear about your dreams and the consistency of hard work you’ll have to put. In the end, increased efficiency and hard efforts result in a professional gain.


Make You Good iOS Programmer

Lessons learned under specialist gives you knowledge about making successful programming strategies. Making you a good programmer your abilities are counted as assets and benefits. Finally, iOS training increasing your potential improves your skills and creates various opportunities for you in the future.



Read More – Which Is Better For iOS App Development




When you think you are trained with all the necessary lessons you need to become a successful iOS Swift programming developer, make sure to stay focused. Because training periods are short you should keep practicing your sessions until you get somewhere to work so that your practice doesn’t stop.


After completing your iOS training learn about the kinds of questions that are generally asked. Till the time you get a job keep practicing your work lessons to make full use of your knowledge. Being an expert in your work you can even design your apps and website to launch your product or service by opening your own startup. You’ll not believe but most successful entrepreneurs of today have been introduced like this only.


No matter what, keep your logic with you and you’ll be able to solve every problem. Thus, if you’re looking for iOS Swift training in Mumbai to become a successful iOS professional contact us.
Check out our website iPhone development guide to learn more about iOS Swift programming and iOS training.

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nimap March 12, 2020 0 Comments

Laravel vs Lumen: Which PHP Framework is Best?

In this article, we will discuss the similarities as well as the differences between Laravel vs Lumen.

Firstly, laravel is an open-source PHP based framework designed for web development specifically. The framework is free to use. Taylor Otwell is the creator of the framework. Laravel follows the MVC or Model View Controller architectural pattern. Therefore laravel is easy to understand. Its MVC capabilities make web development in PHP much more robust.

Lumen is a micro framework and this means that it is smaller, simpler, leaner, and faster. Therefore it is primarily to build micro-services that have loosely coupled components. This reduces the complexity and enhances the improvements much easily.



Laravel is easy to understand. It is a robust MVC framework. MIT licensed the framework and therefore made available initially in the year June 2011. The framework was born and made using the PHP programming language. Laravel is able to provide a rich set of features and functionality for developing various other features. There are many security features that are provided by Laravel. When the case is about web security, the security features are very good when the web attacks are prevalent.



Lumen is a micro framework created by the Laravel founder Taylor Otwell. The overall functionality of Lumen translates to being a smaller, simpler, leaner and faster version of the complete web application framework. The Lumen framework has a foundation level that is the same as that of Laravel with most of the similar components. Lumen offers less configuration and different routing parameters in configuring the web applications. This helps to accelerate the web development at high speed.


Difference between Laravel and Lumen (Laravel vs Lumen)



It is an MVC based Full stack web application framework It is a micro framework for the creation of microservices
Laravel is a PHP based full-stack web frameworkLumen is a lighter version of the Laravel framework.
It supports integration and usage along with the PHP programming languageLumen supports integration by addition of third party tools or packages to enable new features
Laravel supports any operating system or platformsLumen also supports many platforms as it is derived from Laravel.
Laravel handles fewer requests compared to LumenLumen handles more requests per second compared to Laravel.
The community size of Laravel is huge compared to LumenLumen’s community size is small compared to Laravel.
Laravel is licensed under MIT licenseLumen is also licensed under the MIT license as it was derived from Laravel
Response time is high compared to LumenResponse time is less compared to Laravel
The speed of Laravel is less compared to LumenLumen is all about performance and speed.



Recommended Read: Laravel VS NodeJS



Key Differences between Laravel and Lumen

  • Laravel is a full-stack web application framework that provides support for a lot of third-party tools and frameworks. Lumen is a micro framework used to develop microservices.  It supports API development that has the intent of providing high speed and low response time.
  • Laravel requires different kinds of configuration for the server. It requires other tools to be used along with the application. Whereas Lumen micro framework is a lighter form of Laravel that is able to provide specialized features such as API development, templating, cookies, routing, logging, HTTP sessions, etc.
  • Laravel provides features of clean architecture, growing community, open source, dependency injection that is available for the PHP framework. Whereas Lumen provides the features of eloquent, restful support, API feature, as well as easy to use.
  • Laravel performance can be good in the case of SQL queries and tuning the database on the application level.  Compared to Lumen performance, which declines in the case of SQL queries, and has fewer features compared to Laravel.
  •  Laravel has different specifications in the case of the ORM framework which is eloquent. It provides access to Blade. Whereas Lumen has no specifications that have been derived from Laravel directly.


Also Read: Django vs Laravel: Which Web Application Framework to Choose?



  • The Laravel framework has its own command-line interface which is built-in with the framework. Whereas Lumen is a feature rich micro framework.
  • Laravel provides an excellent built-in Object-Relational mapping framework. Whereas Lumen is easily upgradable.
  • It is good for building RestFull APIs. Whereas Lumen is one of the highest performing microservices framework API for building microservices.
  • Laravel provides good documentation to work with. It initializes the project kickoff. Whereas Lumen has no clear documentation but is easy to use.



Finally, so you see that each of these frameworks (Laravel vs Lumen) have their similarities and differences shown to you. If you found this article useful then please check out our other articles as well. There may be personal preferences when you choose to use one framework over the other. It all comes down to how you want to implement your development environment and what features do you need or require. You can Hire Laravel Developer for your Web Development.

Hire Laravel Developers

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nimap March 11, 2020 0 Comments

Start Your Career with iOS Training with Our Experts

Of course, you all must be well aware of different operating systems that trends in the market. Speaking of iOS, it is one of the most classy, trending and demanding operating systems used all over the globe.


Choosing the best between iOS and Android has now become an old topic of debate. However, both iOS and Android sharing and innovating their features keep proving their worth to their users.


However, if you have to choose the best one for you what will you choose? Generally, you’ll go with the one who fits both – needs and budget. So before buying your cell phone if you can list down all the features you’re going to get then why not while choosing the most important phase of your life – your career.



To Know More About iOS – Swift vs Objective-C

Yes, our career is the most important thing we choose, shaping our life it ensures that we never lose motivation. Choosing a fixed objective and inspiration, it helps in maximizing your true potential.

In this blog we’re going to share all the important key benefits iOS poses and why iOS training is important to pursue your career in it.


iOS is a mobile operating system developed and launched by Apple. Its operating system covers many mobile devices like iPhone, iPod, and iPad.


Why iOS?

While choosing your career between two of the popular and trending operating systems – iOS and Android along with your personal preference and interests you also need to look at the business parameters, whether you’re going to be benefitted or not. And if yes then how and on what level. In addition, taking care of all the market and business perspectives the reason you should choose Apple over Android isn’t the platform but the way its software and hardware complement.


Read More – Best Way To Learn iOS Development with Swift


Unlike other operating systems iOS do not compromise with the app quality. So the apps developed by the iOS platform offer its customers the best user experience and support. In addition, it works seamlessly with other Apple gadgets like Macs, Apple Watch, and Apple TV.

iOS Training under Expert

As you know the market for iOS apps has expanded vastly, you must take your iOS training lessons under a certified professional. The first lesson to be the best of developers is – start from the basics. It is the only key to form a strong base of your pyramid knowledge. Making your basics clear you will be able to solve all the programming challenges in your future.


To hone your development skills under the best iOS professional check out the best iOS development course in Mumbai taken by our software expert – Mr. Priyank Ranka. Co-owner of Nimap Infotech, one of the best IT outsourcing and mobile app development companies in Mumbai, takes personal sessions for techno enthusiasts who see their career in iOS development.


Priyank, our iOS expert having 12+ years of experience in the iOS app development industry, has delivered his valuable teaching lessons all over India.
Check out his website to know more about iOS and iOS training he provides in the iOS development course at his website – iPhone development guide.


Thus, providing the best iOS training in Mumbai, he has shown a good career path to many programmers by delivering meaningful and valuable learning lessons.

The reasons you should get iOS training under an expert are –


If you’re looking for an iOS training course to get yourself trained, here are some of the key pointers why you should take iOS development course under an expert –

  • Expert trainers are experienced and faster in their work than non-expert professionals.
  • Good ability to solve real-life problems in a programming language.
  • They craft the best solutions for your problems.
  • Have good practice in designing mobile apps.
  • Explains technology terms with daily and simple language.
  • Impart knowledge in sessions so that trainees get time to practice.


Also Read – Which Apple Operating System is Better?

The reasons why you should get iOS training from our experts are –

Our iOS software professional Mr. Priyank Ranka has years of iOS training and teaching experience. A great mentor and motivator, he has inspired many students and software professionals to mark their intelligence in the IT industry.


Above all, with years of experience, he has taken vast amounts of training lessons all over India. Sharing his best learning experiences with his students he had motivated and educated many software professionals to learn essential tips, tricks, and techniques to use in their career.

Here are some of the benefits provided by choosing our iOS training expert –

  • Delivers iOS development courses in simple and easy language.
  • Use real-life examples to make your concepts more clear.
  • Explains difficult technical terms in an easy and simplified manner.
  • Explains complex concepts in simple and easy ways.
  • Clear your doubts very efficiently
  • Provide various opportunities to show your skill and talent in the programming world.

Our iOS development course in Mumbai is a certified institution to clear your fundamentals and advanced features about iOS problems. In our iOS development course plan from a basic introduction to the development and individual programing language services we go through and provide detailed knowledge lessons to our students.


Similarly, compared with other counterparts in the market, our iOS training expert charges very less. Our iOS development course charges are cost-effective, anybody who is interested in joining our iOS training can easily join us.


Our iOS training classes will be scheduled on regular weekdays and weekends based on your availability and request. If you already have knowledge about iOS development and only want to take specific learning sessions, we can also provide that. We have taken several iOS training lessons for corporate employees to sharpen their knowledge and benefit their companies.


To enroll yourself for starting your career with iOS training or any other development course with our expert contact us at and make your journey towards development easier.

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nimap March 6, 2020 0 Comments

Swift vs Objective C: Which one is better for iOS App Development?

Apple launched Swift, a new programming language in 2014. This language can be used for mobile app development and has given iOS developers an alternative to the existing and age-old language that is Objective-C, an object-oriented superset of the C programming language that has been the core of iOS development thus far over the years. Swift has been designed from the ground up to be compatible with the existing iOS development tools- XCode, Objective-C, and the Cocoa framework- but because of its ease of use and improved features mean that it is quickly starting to replace Objective-C. In this article, we are going to explore some of the few reasons why you should get on-board with the Swift language for your next iOS app development (Swift vs Objective C) project if you haven’t already.


Swift is Faster, and easier, lets developers become more productive during work

Much of what OS X operating system is based on is developed and comes from the inherited technology that dates back to Apple’s humble beginnings, and OS X’s new components have all been based on the Objective-C that includes mobile apps. Objective-C strengths lie in its stronger graphical user interfaces and feature rich frameworks. But when you compare it with the newer Swift language- it is a clunky one to write.


As the hardware and software of the iOS operating system has evolved over the years and improved with better memory and processors. Apple has been successful in developing a streamlined language that was far better suited for fast-paced app development, and also to solve and address some of the Objective-Cs disadvantages. By unloading some of the Baggage that comes with the 30+- year old language like C, Swift has been designed to make the iOS developer’s life easier and more productive.


Compatibility with the Cocoa Touch Framework as well as The Objective-C Language

Frameworks are nothing but libraries of coded modules that makes developing applications faster and much more streamlined for developers. The frameworks that are associated with Apple’s operating system are Cocoa(for OS X) and Cocoa Touch( For iOS). When the modules are written in Objective-C language, Cocoa Touch is specifically designed and geared towards touch-based devices such as iPhones and iPads. So what should this mean for a newer language like Swift?


Swift is fully compatible with Objective-C and when it comes to developing apps in Cocoa Touch, for the mobile framework for iOS. It works along with Objective-C so that developers can interface with the two languages, create mixed-language apps, and it takes advantage of Cocoa Touch classes with Swift, and Swift classes with Objective-C. The interchangeable classes, design patterns, and APIs have thus made it easier for the developer to pick and choose.


Migrating code from Swift to Objective-C is easy too, and vice versa. Developers can take advantage of Swift’s advanced features by replacing chunks of app code written in Objective-C with Swift.


Swift has been designed from the ground up with the Cocoa Touch framework, you only need to set up a Swift development environment in XCode and then import Cocoa frameworks, APIs and Objective-C code modules in order to get started.


Advantages of Swift:


1. Swift Runs Faster, almost as fast as C++, And with the newer versions of Xcode released in 2020, it is much faster than before.

2. Swift is easier to read and implement, and is easier to learn than Objective-C: Objective-C is over 30 years old now and that means that it has a more clunky syntax. Swift is able to streamline code and more closely resembles readable English, similar to C#, C++, JavaScript, Java, and Python. Developers that are experienced in these languages can easily pick up swift pretty quickly. Also Swift requires less code. Compared to Objective-C which is verbose when it comes to string manipulation, Swift employs string interpolation without the use of tokens or placeholders.

3. Unified files make code easier to maintain: Again, an age-old standard is holding the C language holds Objective-C back. This is the two file requirement. This means that programmers and developers need to update as well as maintain two separate files of code, compared to Swift, this becomes one. That means less work for programmers and developers, but this does not come at the cost of speed for the front end.

4. Better Compilers means a better coding experience for developers and programmers: Swift is built-in with a Low Level Virtual Machine(LLVM), this is a compiler that is used by languages like Scala, Ruby, Python, C# and Go. The LLVM is smarter and faster than previous C compilers, so more workload is transferred from the programmer to XCode and the compiler.



Recommended Read: iOS 13 vs iOS 12: Which Apple Operating System Is Better?



5. No pointer means Swift is more secure: Objective-C similar to C language makes use of pointers, a method that exposes values more directly to data. The problem with using pointers is that it makes and causes vulnerabilities in security. They also create a barrier for finding and fixing bugs. However using Swift, your code’s pointer is missing a value(a nil value) instead of continuing to run the app, it causes the app to crash and allows you to find and fix the bug on the spot. You will also have cleaner code and you will spend less time looking for bugs down the road, as time passes by.

6. Better management of memory: Memory leaks can occur in object-oriented programming, and apps and they are known to decrease the available memory for an app to run causing the app to fail. Typically, Cocoa Touch APIs are used to support Automatic Reference Counting(ARC). This is a streamlined way to handle memory management. But when looked upon in the context of the core graphics API, ARC is not available, it is up to the developer. This is a common pitfall when an app is using big data buffers, video or graphics. When the amount of memory being used is just too much during a memory leak, the app can be shut down by the operating system. In order to fix this Swift supports ARC across APIs and this stability means that programmers have to spend less time focusing on memory management.


The future of Objective-C

While many existing apps that are written in Objective-C will need to be maintained and this means that Objective-C will not be obsolete any time soon. Apple’s existing APIs require a bit of code adaptation in order to work with Swift. Xcode updates have caused this to change along with newer releases as well.


Also Read: What’s the best way to learn iOS development with Swift?



There is no doubt that Swift is the future for iOS apps development. It is time that Objective-C took a back seat and enjoyed the show being put up by its successors. If you liked this Swift vs Objective-C article, then do check out our other blogs as well. If you are looking to hire Swift developers or looking to develop an iOS app then do contact us at We have talented developers ready to onboard your project in the best budget for you.


Hire Swift Developer

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nimap March 4, 2020 0 Comments

Flutter vs Ionic

Native applications are designed to be high in performance, built for specific platforms and are written in languages that the platform could accept. The key to achieving success in the world of mobile apps and mobility is that you need to reach out to maximum users irrespective of devices or operating systems.

This can make a cross-platform mobile app seem to be small and has the added advantage that users on more than one platform have access to your product or service.

Cross-platform mobile app development may either involve developing the app in the native platform that supports only one platform(which could be iOS, Android, Windows Mobile) or develop the app in environments that allows the app to be sent to different native platforms.

In this article, we will be discussing and comparing two major cross-platform app development technologies, namely Flutter and Ionic (Flutter vs Ionic). Both Flutter and Ionic share a common vision enabling them to create apps that work beautifully on many different platforms. However, both are inherently different and function differently. Here is a quick comparison between Ionic and Flutter.


What is Ionic?

Ionic is free and opensource that provides a comprehensive library of mobile and desktop-optimized HTML as well as CSS and JS components that enable the creation of intuitive and interactive apps. The ionic framework can enable the creation of hybrid mobile apps for cross platforms such as Android and iOS

The focus provided by the Ionic framework revolves around the look, feel as well as the UI interaction that happens with a mobile application. It features many different UI components as well as a rich library of front-end building blocks that easily allows the developer to create a beautiful design, high performance as well as progressive mobile apps using scripting languages such as JavaScript, HTML, and CSS.


Advantages or Pros of Ionic


  • Allows for rapid prototyping
  • Creation of hybrid mobile apps
  • Use of AngularJS


Disadvantages or Cons of Ionic


  • Not suitable for UI intensive or high-performance apps
  • Not meant for Game development


What is Flutter?

Flutter is a mobile app development SDK that helps developers and designers to create and build modern mobile apps for iOS and Android. Google’s Flutter is a game-changer when it comes to providing first-rate native experiences. Flutter has been growing in popularity and it is often compared  with other technologies such as React Native and other best cross-platform app development tools

Flutter is a user interface software development kit that is used to develop the mobile application using a single code language that is Dart. It is integrated with the inbuilt  Java Code on Android, as well as Objective-C and Swift on iOS.


Pros or Advantages of Flutter:

  • Hot Reload
  • High Performance
  • Full Support by Google
  • Compiled into Native C


Cons or Disadvantages of Flutter:

  • Need to learn Dart Language
  • Smaller Community Support
  • Lack of Promotion
  • Lack of Friendly Documentation



Recommended Read: React Native Vs Ionic Framework



Flutter uses Dart programming language, this is a programming language that is exclusively developed by Google and is able to apply many advanced features of popular programming languages


Founded about 2 years ago, Flutter is relatively new or novice in the world of mobile app development, thus making it less mature than the Ionic framework. However, it is fully supported by Google and its dynamic developer community. Flutter is supported with a dynamic tech community and this makes it very formidable

On the other hand, Ionic is highly popular among web and mobile app developers because of its easy learning curve. As Ionic is built on Angular JS, several years ago, it has highly strong community support in terms of solving and resolving errors and getting regular updates.

Flutter has gained market traction and has been successful in attracting developers in order to make Dart learning possible and help developers build robust native apps with the support offered from Google Community

Flutter has just entered the market but has grown in popularity charts in a short span of time. It has been used by many companies namely, Alibaba, Hamilton Musical, Greentea, and Google Ads.


Proximity to UI:

When the question is about native look and feel, Flutter and Ionic both appear to be native as far as the user is concerned. However, both frameworks make use of the native approach for UI elements, Flutter and Ionic updates the UI elements to match the look of the platform running on material design for Android and Cupertino for iOS. Both these frameworks come with the ability to access and use platform services and native APIs via a library of pre-built plugins using a set of tools to build custom plugins.

However, it should also be noted that Flutter’s native mobile implementation is highly opinionated. If you are going to do custom work using Flutter, you will need to adapt to learn and adapt Flutter’s way of working with iOS and Android.


Learning Curve:

Ionic offers a comparatively easy learning curve due to its use of web technologies while Flutter requires users to learn and understand the use of Dart language in order to build apps. Flutter has been gradually growing with the support from best developers of Google as well as the community. Also, Ionic is used for graphical apps or some kind of game development due to wrapper plugins.


Code Portability

Comparison between Flutter and Ionic can get very close when the question is about deployment across mobile and desktop.


The portfolio of Flutter is able to tell that you can create some immensely appealing Android and iOS apps by making use of a single code base. And while the desktop support is under technical preview, the demos show that it is easily possible in order to compile your app to run natively on many different platforms.

Everything depends on whether you are looking to deliver and deploy your app over the web as a conventional desktop web app or as a PWA. Flutter caters to mobile apps and comes with inherent limitations for web browsers.  Apps that require quick loading might experience inherent problems when using web implementation. Considering that Ionic is built for on the web and makes use of web standards, it can get an advantage when the question is about developing apps for web, mobile, and desktop.



Also Read: Flutter vs Xamarin: A Developer’s Perspective




So now you know the basic differences between Ionic and Flutter (Flutter vs Ionic), it comes down to the basic requirements and your preferences, in which you can use which framework for your app development needs. If you are looking to develop an app for your business and looking to hire flutter developers or hire ionic developers then do contact us at with your requirements. We have talented developers ready to onboard your project and help you out.


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nimap March 3, 2020 0 Comments

Get Corporate Android Training in Mumbai



While observing your day to day running online operations have you been ever awestruck by the way an application is designed? Have you wondered how it builds? Do you know that designing a single android mobile app requires a complete team of developers?


Well if you’re a tech enthusiast you must have googled all such questions to answer your curiosity. However, becoming a successful developer is not at all easy. You can join the Android app development course or take Android training in Mumbai under a professional trainer but that also takes a lot of hard work, dedication, passion, and determination to stand out from the rest.


There are hundreds of search results you can find to become a successful Android developer but you cannot follow all of them. So if you’re ready to put in to see the efforts to become a successful Android developer this blog is for you. Go through the below information in the blog to see the correct measure of instruction you need to follow to become a successful developer which is accepted globally. 


To get started with, let us first understand who is an Android developer?


Hire Android Developer


An Android developer is a software developer who is practiced in designing applications for the Android marketplace. The role of an Android developer is to create applications with regards to what domain your company works on. They can either work in any organization or can also be employed by an app development agency. 


The key role of an Android developer is to create Android applications. They should be well skilled and creative to build both simple as well as complex applications. As a developer, you must be clear about your job profile and responsibilities. 


Take a look at some of the basic roles you must need to take care of to become a successful Android developer – 


  • You should have good command over your programming language. 
  • You should work in coordination with the designing and testing team to have everyone on the same page. 
  • Explore and evolve to master working with different API and data sources.
  • Learn how to fix bugs. 
  • Keep evaluating and discovering new tools and technologies. 


Why Android Development?


Evolving Platform 


Android is a popular and highly rated Google play store. Because it keeps making changes in its functionalities and releases new versions Android users get updates regularly. Catching the attention of the users it keep improvising its features to add something valuable each time. 




Android is an open-source mobile operating system. Due to the open-source platform, its license packaging cost is very low. Because of its vast community if you face any issue it allows you to directly interact with the developers. 


Easy to Adapt and Learn


Android is an easy and one of the foremost trusty languages used to develop applications. Any user having good knowledge of Java can easily develop an Android application. 


Compared with other programming languages Android is much easier to learn and use. 


How to Hire Android Developer


To aid your quest to become a better Android developer below are some few tips to follow – 


Get familiar With Android Framework Internals


If you dream to be really good in your development career you have to dive deep into the Android framework internals. It is good to discover unexplored things and fit better in your work rather than just using the basic SDK tools. 


So, if you want to level your game up than just being a newcomer you should invest more time and effort to get into details.  


Expand Your Knowledge


Android is a vast language hence, you cannot learn everything in one go. The more you learn the more you’ll explore and understand what you’ve to achieve. Learn the tricks and techniques other developers use, it will help you grow more in your field. Take out time to search for better coding methods of experienced and popular coders. The more you’ll read and try the more you’ll procure. 


Learn about other open-source apps and libraries and discover more into coding techniques to expand your horizon. 


Get Proficiency In Java Designing Pattern


Develop good proficiency in other programming languages like Java or Kotlin. In case you get stuck with any critical programming problem, designing patterns would act as a lifesaver. Java offering multiple benefits in programming provides huge support services to take the best of everything. It will also help you learn new designing patterns each time you code. 


Open Source Programming 


There are many new things to learn in open-sourcing, so if you’ve developed a library plugin consider open-sourcing it. Open-sourcing projects will increase your value as a developer. If you don’t find scope for open-sourcing in your project try improving your documentation, fixing bugs, etc. Even the slightest of contribution will be helpful for project maintainers to keep your project running. 


Make Your IDE 


Start making your IDE to get comprehensive facilities while programming. A developer can learn and discover many new things while making use of all the hidden shortcuts and useful features. 


Make this a habit to discover new and better ways of developing, improving your workflow and productivity. 


Consistency Is Key To Success


If you need to be successful as an Android developer you need to be consistent in your work. Doing something for a few days and quitting to have something else won’t work. It’s easy to start something but difficult to continue with the same passion and dedication for a long time. So before you enter into the development process be very sure while making your goals and choosing your challenges. 


> Get yourself familiar with cloud message APIs and push notifications to connect Android applications with backend services.  


> Have familiarity with continuous integration and knowledge about Google’s Android design principle and interface guidelines.


> Keep yourself updated with SQL.




Android is one such domain where the jobs are never out of stock. So to be an amazing developer start finding the best Android app development course you can join. 

If you live in Mumbai make the best use of the opportunity to select one of the best Android training centers. Choose the finest Android training in Mumbai –


Here, other than Android app development courses you can also see various other development courses. Having the best of experts collected in one place enroll yourself for the best android training in Mumbai to be a successful developer. 


I hope you find this blog “Roadmap to Becoming a Successful Android Developer” useful. If you have any queries you can contact us at – to start your learning. 



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nimap February 27, 2020 0 Comments

Angular vs React vs Vue: Which Front End Framework to Choose?

Nowadays developers have many options when it is about choosing a particular front end framework. But often how programmers define which one is the best for the project, is the easiest to learn, and provides you with many job opportunities. In this article, we will compare three popular front end technologies Angular vs React vs Vue in order to make the choice easier for you. Let’s have a look at the results.


Brief Introduction

Angular is a framework that has been developed as well as maintained by Google. It has been the most mature technology from the three. This framework has been existing since 2010. Angular makes use of TypeScript, which is an advanced version of JavaScript. The framework has been very comprehensive, so when you start working on it, you will not require any additional libraries or tools. This is a perfect choice of technology especially if you are working on large scale comprehensive as well as complex projects that need rich functionality.


React was created by the Facebook development team in 2013 as a cross-platform software that utilizes JavaScript. React is not a typical framework, but it is a library, so this solution is not as complex and self-sufficient as Angular is. However, React is made to be more flexible, as developers can choose themselves which tools and libraries should be supplementing it with.

Moreover, the mobile solution that React provides, the React Native is one of the major leading technologies for Android and iOS apps, that surpasses NativeScript for Angular and VueNative by a considerable margin. React can be used for building solutions of any type or scope, but it is mostly used for complex web development and native apps.


Vue, on the other hand, is related to Google, that is it was developed by the company’s ex-employee Evan You and was initially released in 2014. This is an open-source JavaScript framework that is used for building user interfaces. This solution is relatively new compared to others. The stable release was put out for the public on February 12, 2019. Vue is lightweight, however it is not as complex as Angular, developers need to set up some additional tools for customizing it. Vue is apt for building small and medium-sized web solutions as well as single-page applications.


Angular vs React vs Vue: Which framework has the highest popularity?

When you compare the stars that each of these technology has, React was a leader among the IT fans for about 5 years, until Vue recently surpassed it in September 2018. We are unable to tell if Vue will be able to hold this position in the future, but the current trend looks like the following:


Which Framework is used most?: Angular vs React vs Vue


However, Github shows only a single part of the story that is the most favored technology among developers at a particular time. In order to check which topic is the most trending among the general public, you can have a look at Google Trends Graph:


Statistics of Angular vs React vs Vue


We used VueJS instead of Vue to prevent conflicts with the famous Cinema chains having the name “Vue”. VueJS has got a significantly lower interest in the past 5 years compared to  Angular and React. Angular was a leader for search queries until Feb 2018, when it got surpassed by React. Both these technologies have similar graphs that indicate the interest in them is somehow positively correlated.


Another interesting source that can be considered is the StackOverFlow Developer Survey for 2018 that sums up the insights for about 100000 programmers. This report indicates that the top 12 frameworks, libraries and tools that are the most popular. Interestingly Angular and React hold 2nd and 3rd place in the rankings respectively. The two technologies lost to NodeJS. VueJS did not manage to be in the top rankings here.


Which one has the strongest community support for users?

Because Angular and React are backed by technology giants such as Google and Facebook, they have strong support for increased growth, Both these companies are working constantly for providing continued support as well as incremental updates and improvements, thus ensuring the sound development of these technologies.


Vue’s team is not so well known compared to these two, however, they are also making regular releases and well-maintained migrations.


When we talk about the most famous and high profile users of these technologies. Angular is widely used and is popular among developers in Google, Forbs, WhatsApp, Instagram, and others. React has been used by Facebook, Uber, Netflix, Twitter and PayPal and many more. Vue is a tool used by popular companies like Alibaba, GitLab, Baidu, and others.


When we take a look at the GitHub community, we are able to see that React is a favorite technology here, with 1282 contributions, Second place goes to Angular with 849 contributions and followed by Vue with 260 contributors.



Read also: AngularJS VS Node JS



Where are more Job Opportunities?

When we compare these frameworks with the Job Opportunities that it provides, a popular developer skills organization, HackerRank compares these frameworks in their recent HackerRank Developer Skills Report 2019. Angular has been the most popular framework that developers know about. However, the percentage of respondents that indicated the knowledge of React increased by 6% compared to last year thus making it the 3rd most known framework. Vue.js holds the ranking in the 9th place which is not a bad result. It also means that there are not many developers that know and have the skills to use this tool and those successful in mastering this tool will have a competitive advantage over the others.


Report on Different Frameworks used by Developers


Another interesting insight from this report is that React has been able to show the biggest gap in the demand and supply of the developers that know this tool. While the amount of developers that are skilled in Angular is high, the demand for them is just slightly higher than leaves not much space for newcomers. On the other hand, Vue shows the biggest gap in the demand and supply correlation that there is a big unsatisfied demand for coders working with this tool.


Statistics of how frameworks hiring managers wnat vs. frameworks developers know


If we compare the learning curves for these technologies, then we come to know that Angular is a steep one, which means that it is quite hard to learn. React is a bit simpler, yet complicated to learn, while Vue is considered to have the smallest learning curve, it is the easiest tool from the mentioned three.



Also Read: Which Technology is Better- React JS or Vue JS?



Conclusion: So which Framework is the best? (Angular vs React vs Vue)

The answer to this question depends on the type as well as the scope of your project, the skills of your team, the budget as well as your personal preferences. Angular is more self-sufficient whereas React is more Flexible. Vue is easier to learn and shows a deficit in developer supply. If you prefer TypeScript, opt for Angular or if your need is to build a single page application the opt for Vue.


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nimap February 24, 2020 0 Comments

Kotlin vs Java: What to Choose for Android Development

In 2019, Google announced that Kotlin can be used as the language of choice for Android app development. Because of this announcement, this has led to draw the attention of some of the worlds leading brands to adopt and use Kotlin as the language for the development of apps on the Android platform. The popularity of Kotlin has been growing ever since this announcement.

This has influenced a lot of specialists to predict the collapse of Java as we know it as far as mobile development is concerned. We got to the root of the topic to see how Kotlin VS Java fares so that you are able to see how the two stack up against each other and who is the winner.


Kotlin VS Java Performance


When you choose a programming language for development purposes, the most important aspects to consider is the performance, we need to determine which language makes the apps work better. The byte code structure is easily comparable with that of Java, which can make apps run equally faster than the one written in Java. So looking at the surface there is clearly no frontrunner in this category. However, when we look closely, we are able to see that Kotlin provides full support for inline functions which enables the code that incorporates lambdas to run much faster than the one written in Java. Having said this, ultimately the code that is written by developers will majorly decide how fast the app will run. This is simply because the byte code is very similar.


Kotlin can be the key in order to make your development teams function like well oiled machines. A class that consists of 50 lines of code when using Java can only be written with a single line of code using Kotlin. When we look at the history of Kotlin, especially for which purpose it was invented by JetBrains, the major goal was to increase the productivity levels, yet it was still not possible to rewrite everything using Kotlin. That is the sole reason why it was made operational with Java. For example, Java Frameworks can work together and interoperate with Kotlin libraries.


Kotlin VS Java Android Development


It has been no secret that pretty much all Android app is developed using Java. However here are a few of the main reasons why you should consider using Kotlin:


  • Java has become OutDated: Java has not been able to keep up with the times, and that too even with the release of Java 8, and because of this, many experts consider this to be a monumental leap for them. Still, Android only supports just a handful of Java 8 features, so this needs to be clear about how developers can take full advantage of this platform.
  • Language Issues: Java’s language issues have been able to receive a lot of attention with respect to things such as null-safety, no extendibility and it even does not support functional programming features.
  • Syntax Issues: When we directly compare to some of the more modern platforms that are out there, what really stands out is how verbose the language is. This another disadvantage in terms of how outdated the language really is.


Kotlin Advantages


If the above-listed reasons are not convincing enough, there are many more features that Android development services are taking the benefit from. Since Kotlin requires fewer lines of code this makes it much safer to use than Java because using this improves the readability and enables engineers to handle the code much more efficiently. This reduces the likelihood of making a mistake while writing the code, and the compiler makes it much easier to discover bugs in the code and eliminate runtime errors. All of this makes errors less costly and very easy to fix.


With Kotlin the code base is much smaller and this helps to improve the code clarity and quality since this can make technical debt avoidable. If developers are running late on a specific deadline, they often cut corners as far as programming is concerned. This makes compromises on the quality of code being produced and thus hampers productivity. The good news is that using a smaller code base all of these problems can be avoided if everything is implemented correctly. This is another side effect of the conciseness that Kotlin brings to the table. In general, if the developers get fewer things to write, the fewer mistakes they are likely to commit.


The development community of Kotlin is growing day by day. It is an open community that is highly responsive. Thus this enables the flow of information and expertise from one developer to another to get the most demanding and challenging questions answered. There are many resources that are available to developers for sharpening their skills and there are thousands of questions on StackOverflow regarding Kotlin and how to use it, thus making it a wonderful resource to use when it comes to usability.


Also Read: Java vs NodeJS



It is indeed that Kotlin is the future for Android app development. With its abundance of community support and learning materials that you can find online, app developers can use Kotlin to develop apps for the Android platform. Kotlin is considered a successor to Java for Android app development.  You can get multiple benefits when you use Kotlin for your android app. If you are looking to develop an Android app for your business then you should contact us at with your requirements. We have the most talented developers ready to be taken onboard for your development project endeavors.

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nimap February 19, 2020 0 Comments

Flutter: A Trendsetter in 2020?

Flutter has emerged as the main platform to develop cross platform apps. The environment supports a single code base for designing apps that are both Android and iOS compatible. Flutter has already won a mighty grail of software development programs and projects and is one of the fastest growing mobile app development tools. In this article, we are going to discuss the main advantages that make Flutter a popular development tool, and also we will check if it is viable and justifiable to switch from another platform to this tool.


Here are 7 reasons why Flutter is the main emerging development trend of 2020:


1. Same Business Logic and UI in All Platforms:

The main advantage that Flutter possesses is its common UI patterns have been extracted out to reusable widgets. By doing this it eliminates the need to individually set UI properties such as color, styling, and so on. We can easily adjust the UI as well as the business logic globally by editing the code for both iOS and Android Flutter apps.


2. Time is saved:

Thanks to Flutters Hot Reload feature, there is no need to spend time on development as one does in regular programming. You are able to apply all the changes instantly without losing the current application state. Building UI, Fixing Bugs, adding newer features without any need to compromise on speed as well as development which reduces the efforts put in for Quality Assessment is one of the main reasons why you need to choose Flutter.


3. Similar to Native App Performance:

Flutter apps are coded and written in a language called Dart, and this eliminates the need for using a JavaScript bridge and allows for compilation to native machine code. This enables compiling and releasing an application at a much faster rate than you would do it with React Native, as an example.


4. Custom and Animated UI is available for any complexity:

Using various widgets to your advantage you can create a complex User Interface that looks the same on different versions of operating systems. With the large library of handy animations that can be easily implemented using the Flutter’s animation support, your application will look polished as well as smooth. And everything that you see on the screen can be customized as per your liking.



Recommended Read: React Native vs Flutter



5. Perfect for An MVP (Minimal Viable Product):

A minimal viable product is being one of the most efficient approaches to validate a business idea. It provides you with a handy help in preventing any business failures, as you are able to easily get feedback and attend to the needs of the customers. Provided with a high speed, ease of integration as well as a flexible UI, Flutter has been the perfect choice to create a mobile MVP. You are able to design quickly as well as launch the application at a much faster rate into the market. This allows you to beat your competition at record speed thereby allowing you to be the first one to enter the markets.


6. Hot Reload Feature that enables and facilitates designer-developer cooperation:

Apart from being a joyous experience for developers and programmers, hot reload is extremely beneficial for designer-developer cooperation. Just imagine a developer who is able to suggest some amount of changes on UI, and as soon as the designer does them, they both can immediately see if those particular changes fit into the application or not.


7. High App Responsiveness:

Flutter Apps are able to run smoothly on any platform functioning properly with no changes to the Dart code and this enables the preservation of outstanding design on the different platforms. Flutter app development has already been able to move forward from mobile and enabled to open newer opportunities for both web and desktop that are active in use today.


Also Read: How Google Flutter Became The Frontrunner In Mobile App Development Race?



With all these above-listed advantages, we can undoubtedly name Flutter an indeed game changer in the world of cross-platform app development or development world. These 7 distinctive features make it competitive enough for the place of best in class among other mobile app development tools. In case you feel that you need to develop and build a product and you need a team– feel free to contact us at We have the most talented pool of developers ready to onboard your project and help you launch your app.

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nimap February 17, 2020 0 Comments

How Google Flutter Became The Frontrunner In Mobile App Development Race?

What do modern smartphone users and mobile users require in an app? Is it a beautiful design, better performance, or smoother animation. The answer to this question is all three. App developers are always expected to create newer features for apps +that do not compromise on its performance and its speed.

This is the very reason why Google created Flutter- in order to make it easier for app developers to create and develop the best app that is possible.

Google’s UI toolkit Flutter was released back in 2017. Flutter makes use of the Dart object oriented language, which is the fastest growing language by upto 532% between 2018 and 2019. All thanks to Flutter itself.


Flutter is an open-source and Free SDK along with many widgets and tools. It is used to develop apps for both iOS as well as Android. Now if you are going to ask an app developer about what he/ she likes about it, the primary thing that they might talk about is how easy it is to grasp and how one can use a single type of codebase for two platforms. Let’s talk about things that you will learn when using Flutter.


The Dart Programming Language


Dart is easy to learn and very beginner-friendly. Users will have a joyous experience while using it. Compared to Flow and TypeScript which you use in React Native, it is much easier and has a simple syntax. Using a good compiler, there are fewer hidden runtime error messages. A developer should also appreciate a strongly typed language even if you are using it for a medium-sized application.


Architecture and State Management


When Flutter was a newly introduced technology, it was harder to trust the architecture and the state management tools, but as time passed, in 2019 more and more complex Flutter apps have been developed and written. Some developers follow BLoC, which is complex, and there are RxDart and Redux which is not simple as well. People coming from Android or React might find it much more comfortable since they may be used to this.


Hot Reload


Flutter’s Hot Reload helps developers to experiment, build UI  as well as add features and fix bugs quickly and this makes it as easy as possible. With the addition to speed, it is reliable. This Hot Reload feature has been the best in its class.


Complex Layout is Easy


Developers that are already using layout libraries like React, CSS Grid, Flexbox, etc will not have any problems learning Flutter’s layout. Flutter is a lot similar to this well known web-based layout concept. Also, the User Interface Logic in Dart and Flutter is proved to be excellent for writing reliable code.


Less Focus on Widgets is Required


A lot of attention has been given to Flutter’s widget tutorials on their website. Eventually, developers have already started to write more full-fledged Apps and have gone beyond implementing pure UI as well as the animation for it. This is the reason why more end to end tutorials must be mentioned on Flutter’s website. There are more advanced Dart features and architectural patterns that could be learned. Flutter goes beyond just widgets.



Related Read: React Native vs Flutter



App for Both iOS and Android Platforms


App developed for these platforms takes time, it can take time to submit apps for each platform, especially Google Play and iTunes Connect.


Too Many Widgets


There is a hell lot of widgets present on Flutter. There are widgets for simple processing, and this makes Dart code nested when it is time to implement more complex layouts. That is the reason why it is recommended to learn simple widgets first and then do the rest as and when it is needed.




For simple projects or the kind of projects that you want some time for developing where there is a shortage of enough backend developers, firebase can be a good choice. But if you are a small team, it can become a problem if there is a surge in traffic and the Firebase bill shows up that is calculated on usage-based.


Also Read: Ways to Select the Best Technology Stack for Mobile Development



It is without a doubt that Flutter is here to stay. Flutter might have the edge when we look at the overall aspects that include installation, ease of usage, setup and configuration, community support, testing support, DevOps, and so on. Considering what Flutter has to offer for budding and aspiring developers, and with no signs of slowing down, it has proved that it is here to stay for a long time If you are looking to hire Flutter developers or want to develop a cross-platform app for both Android and iOS, then do contact us at We have the most talented and experienced developers ready to onboard your project in record time.

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nimap February 12, 2020 1 Comment

9 Big Mistakes Start-ups Make While Hiring An App Development Firm

The success of any startup firm not only depends on the right product but also depends on the mechanism of its advertising be it digital or traditional as well as its reachability to its people. Many of these startups depend on the power of smartphones as well as its apps in order to boost its internal and external operations. You should hire a mobile app developer for the job. However, there are some mistakes that startups do when they hire an app development firm for developing the app. Avoid some mistakes in choosing the right app development firm for your work.


Here are some valuable tips for you:


1. Interviewing a single company or organization:

When you are planning for an app development company, you need to gather contact information for a couple of them.  Contacting a single company and assigning the job to them could easily land you in making a loss, in terms of making money and time that is lost, if your made-up choice was wrong. Talking to a group of people who understand what you want and have relevant experience in doing a similar job could land you your preferred company when you aim to develop an application.


2. Your developer knows nothing about your present business:

An over-enthusiastic startup firm can easily make the mistake of hiring someone who knows nothing about your current business. If such an organization makes your app, it might easily end up being the wrong product. Do not hire a firm or a company that makes marketing websites or digital brochures. You need to look for a company that makes customized products.


3. No proper understanding of requirements:

Some firms or companies want to take your project even without the proper understanding you need from the app. If the firm is in a hurry to sign the contract, then you need to stay away from it. No professional developer will take your project without understanding the project in detail with all its ins and outs from you. Have an elaborate discussion with your designer about how you want your app to look like and what are the results do you expect from it which helps in the creation of the right tool for your business.


4. A gap in communication resulting in no proper communication:

It has always been better to talk to a technical person that has reasonable communication skills while discussing your requirements. Interacting with a non-technical staff that represents the firm would never work. The miscommunication might easily result in a loss of time and money. This is especially if you hire an overseas company to do the job for you. You need to look for a local mobile application development firm that offers app development services.


5. Keep your communication lines open:

As the head of a startup, you need to be able to keep a track of ongoing, and that too even at an application developer’s office. Not caring to communicate after assigning the work is done is a really big mistake that most people make. Ensure that the development firm informs you at every stage of app development so that you are able to make any necessary changes that you need. Modifying the app after its completion can easily lead to a loss of valuable time and effort.


Recommended Read: How to Hire a Web Application Developer



6. Shortlisting a firm that offers a low price:

Quite often businesses make the mistake of choosing or selecting a firm on the basis of the proposed cost. Hiring cheap and affordable developers is not the same as hiring the most professional ones. It is a well known and accepted fact that you have to pay for getting quality.


7. Hiring a costly firm:

Hiring a business that has proposed the highest price is also not the right decision. There are many other expenses that you should be able to take care of, in a startup. Why do you need to spend a huge amount on hiring an app developer? You need to stick to your budget when retaining a development firm.


8. Get a quote:

After an initial discussion with a few companies, ask them in order to provide you with a quote for doing the job. A company that offers a fixed cost is a sign that it does not has the relevant experience working on complex projects. A custom professional applications company provides you with an approximate cost, as customization of the app during the process of its creation, can increase its total value in the future, as the development progresses.


9. Find a technical advisor that can help you:

If you do not have a person with the app development knowledge in your team, you need to seek advice from a technical person with the know-how. A technical advisor helps you find the right app developers and will be able to advise you regarding the right cost and time that such work will require. If you are a first timer, then you will not know what is normal in the development process. Not taking expert advice can lead to choosing a firm that offers to do the job at a lower price and lesser time, but can suffer in quality in the long run.


Also Read: Few Pointers for Those Planning on Hiring a Good Web Development Company



Every company that wants to develop an app for its business operations should keep a note of the above points. There can be some blunders that might happen if the firm does not take note of these points. If you’re looking to hire mobile app developers then do contact us with your requirements at We have the most talented and experienced seasoned developers ready to onboard your app development project and help you out.

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nimap February 11, 2020 0 Comments

What is Vulnerability Assessment and Penetration Testing (VAPT)?

Vulnerability Assessment and Penetration testing is a form of the testing methodology that assesses and identifies the vulnerabilities in a network. They are both security services that aim to focus and identify different kinds of vulnerabilities in a network, server, as well as system infrastructure. Both these services provide and have different purposes and they are carried out in order to achieve different but complementary goals.


Vulnerability Assessment provides a focus on internal organizational security, while Penetration Testing provides a focus on external real world risk.


What is Vulnerability Assessment(VA)?

Vulnerability Assessment is a kind of rapid review that is automated and aimed at network devices, servers, and systems in order to identify key vulnerabilities and configuration issues that an attacker can take advantage of. It is generally conducted within the network that consists of internal devices and because of its low footprint, it can be carried out as often as every day.


Vulnerability Assessment asks and answers the question “What are the issues in my network?


What is Penetration Testing?

Penetration Testing is an in-depth expert driven activity that focuses on identifying the various possible routes that an attacker can use to break into the network. In addition to the vulnerabilities, it also identifies the potential damages and further compromise the internal network that an attacker can carry out once the attacker has passed the internal network.


Penetration Testing asks and answers the question “What can a motivated attacker do?


What are the deliverables that we can get from a Vulnerability Assessment and Penetration Testing (VAPT)?

Vulnerability Assessment and Penetration Testing results in the following deliverables:


  • Executive Report: A high level overview that provides insights into the activities conducted, a summary of different issues that are found, risk ratings and action items
  • Technical Report: A detailed report that is able to explain each issue that is identified, step-by-step POCs for each issue, code and configuration examples in order to fix the issue, as well as reference links for further details.
  • Real Time Online Dashboard: This is an online portal that allows your teams to monitor the audit in progress for real-time, take immediate action for high risk issues, as well as track fixes and closure status, etc.


How Should we define the scope for a Vulnerability Assessment and Penetration Testing (VAPT)?

The scope of each VAPT audit that is done depends on the specific company, industry as well as compliance standards. Here are some of the general guidelines that you should consider.


  • Any and all devices that have an IP address can be considered for a VAPT activity.
  • Penetration Testing should focus on your organization’s external parameters (IP addresses, Offices, People and so on.)
  • Vulnerability Assessment is known to provide adequate focus on your internal infrastructure (servers, database, routers, switches, laptops, and so on)


Do I need to conduct Vulnerability Assessment and Penetration Testing?

Cyber attacks as well as threats are a real problem today, with thousands of networked and websites being compromised every day. Here are some of the normal reasons that we see for carrying out a VAPT are as follows:


  • Customer Needs: This has become a common practice today for customers to request Security Certificates from their partners or vendors.
  • Compliance- A big or huge number of industry standards and regulations have included VAPT as a mandatory requirement
  • Security Validation: Vulnerability Assessment and Penetration Testing (VAPT) is very helpful in validating your security controls as well as measures against real world attacks.
  • Best Practices and Data Security: As attackers evolve and discover new methods, the threats also evolve and change, and there is a need within the organization to carry out proactive security audits in order to protect their data and systems from evolving threats.


Also Read: What is an automation tester? Automation tester tools




From a point of view for proper and adequate security for the organization and to prevent confidential data from being leaked to the public. It is essential that every organization perform a security audit check or VAPT assessment for their company. If you are looking to hire a VAPT tester or looking to perform an audit then do contact us at with your requirements.


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nimap February 8, 2020 0 Comments

How Laravel Web Development Can Grow Business in 2020

There has been a boom in the development and usage of PHP based frameworks. PHP web frameworks have been the most popular for supporting web application development. Laravel web development has tremendous importance when it is used in the development of web applications using the Model-View-Controller architecture pattern. Because of this, Laravel has enabled the development of superior personalized web applications for many different organizations present around the globe. Because of the simplicity that is provided by Laravel, the coding experience leads to be flawless code with the least extent of being incorrect.


1. Uses for Laravel Web Development

If you are a prominent web development company that is keen on providing quality Laravel Development services to many different clients, then you will find yourself engaged in various types of web development projects and many different e-commerce projects. Laravel enables the overall development of websites that are used to deliver specific requirements.


2. Laravel is considered to be the Best PHP Framework

Used as one of the PHP frameworks, Laravel has been able to hold strong prominence among its counterparts. Its popularity is ever increasing and resounds in the Developer Community because of its simplicity and conciseness. The user groups and community continue to improve the capabilities of the Laravel framework by creating crafty documentation that enables users to join the pool of development. And contribute to the resources.


One of the most sought after things in the programming world, Laravel is able to retain its stronghold and market position as the leader in web application frameworks. Laravel has been successful to create a reputation for itself that makes the IT community pay the highest amount of attention to the framework. As a result, many different IT companies prefer to do their development projects on this platform.


If you are an emerging Laravel Web Development company, then you need to understand the complexity of the code that affects how the website is able to perform and the overall positions in the market. The code that is highly complicated results in longer processing time for requests that cause waiting time to be aggravated for users, which leaves the website hanging and this can lead to frustrated users. Using Laravel the complexity of the code is lessened as well as ease, and this is because of the MVC architecture.


Moreover, once the website has been designed, the code that is created is perfectly molded to its environment, and this shortens the development time and results in the code being clean and performance efficient. In other words, the website that is developed has quality and versatility.



Recommended Read: Pros and Cons of Laravel



3. Laravel Technical Insights

Compared to the development services offered by Laravel’s counterparts, the website performance is relatively higher. This is because of the wonderful caching system that is offered in Laravel. The file cache driver is able to store numerous cached items within its file system. This provides you to develop the application swiftly.


In today’s competitive market, just having a creative product idea is just the beginning. It is just a matter of a few days where your competition beats you in launching a website that can pull a huge market segment away from you. And this is the very reason that it is essential to have a quick turn around time for delivering the product in the market. However, the turnaround time should also imply that the developed product is useable, viable, and provides the assurance of giving a seamless user experience. With all these factors in mind, Laravel web development offers a simplified verification process for its consumers.


Just imagine having a robust authentication process that has less complexity and provides higher output. This is what Laravel aims to offer with its out of the box configuration. It also offers controlled access to resources that ultimately prevents unauthorized customers from accessing your resources.


There is a concept that is widespread and that is a multilingual website. This is very much possible through the Laravel platform. One of the major advantages of such a website is the mass reaches out to multiple markets simultaneously.

This kind of development is also supported by Laravel which has scalability and allows for higher traffic towards your organization’s website.


4. Laravel Security Factor is amazing

If you are a laravel web developer, then you might be aware of how security is a paramount priority for consumers and businesses. You can imagine owning an e-commerce company and you will understand the risk of client information access to unauthorized users. This is not only a breach of security but also an identity theft that can lead to potential lawsuits that can even mark the closure of your company.

So instead of compromising your security,  it is best to opt for a platform that provides heightened security. A major benefit of Laravel is that the code base is highly safeguarded with minimum to zero threats.


5. Laravel’s Future

Laravel holds its stature as one of the most popular PHP frameworks. The web development offered by Laravel remains in constant high demand and this is because of its simplicity, clarity, and functionality. The developer community around the world is able to back Laravel as it helps in providing higher coding experience and lesser development time that results in the development of non-repetitive or redundant code in the applications.


The usage of Laravel is manifold as it embraced and used in all kinds of web related applications. Laravel Web development solutions have been proven to continuously evolve and garner ample demand all over the world. Laravel enables its community to prosper for many coming years.



Also Read: What are the benefits of using Laravel over plain PHP?




Due to all of the mentioned features and benefits that laravel provides, Laravel has earned its reputation as being the most demanded and sought after PHP framework for providing web development services. If you are looking for any kind of web development services or are looking to hire laravel developers then do contact us at

Hire Laravel Developers

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nimap February 6, 2020 0 Comments

5 Emerging Social Media Marketing Trends to Watch in 2020

With many changes that are taking place in the world of digital marketing, social media is something that is not to be ignored. It has evolved and is continuously proving itself to be the most viable and useful tool and channels that can be used for modern marketing methods.


But to effectively use social media, one has to learn and adapt to the tactics that suit for digital marketing promotions on social media. In order to help you to keep an eye on what things are there that need to be done for social media marketing in 2020, we have compiled this list of trends- these include both newer changes and continuing shifts in recent changes.


Social media channels such as Facebook and Twitter, or LinkedIn are no longer just the medium for social networks.  They have been able to transform themselves into avid marketing platforms that are capable of generating more traffic to your website as well as revenue for your product or service.


There are many brands that are not using social media networks to harness their full capacity. This has been in a poor business sense and it is after all social media that is the first place where people go to research a brand as well as interacting with it.


Here are 7 trends that you need to follow for social media:


1.  Video Content Will Dominate Social Feeds:


Video is such a content that is likely to be consumed on the go and people love to watch videos that help them in an educational or motivational way. If you ask us, then social media videos are something that has dominated and is likely to be used and consumed by all.

Here are some pointers that prove videos are the next best thing:


  • 92% of users watch videos are likely to share it with others
  • Social videos generate about 1200% shares than text or image-based content
  • 72% of consumers would rather learn about a product or service by using a video
  • Users spend about 88% more time on websites that have videos
  • 54% of consumers want to see more video content from different brands.


From the above information, it is clear that video content is evidently the future. Brands that continue to not use videos to their fullest potential are making a huge mistake and they will find it difficult in order to catch up to their competitors if they do not adapt to it sooner or later.


2. Stories will take centre stage:


Social media stories are kind of stories that appear in the news feed, but this is the one that is visual rather than text heavy. This is the short clip format for stories that everyone is loving and finds useful to be used. Stories are such a format that is used to depict everyday events and happenings in the form of images that either move or are animated to please the eye. Instagram stories are the next thing that is happening and is the usual trend that is followed by everyone.

Here are some facts about the stories:

  • Stories have proven to be growing 15 times faster than news feeds
  • Both the creation as well as consumption has skyrocketed to 842% from the year 2016s
  • 62% of people have become more interested in a brand or its product after viewing it in a story.

With stories are now being popular amongst the youth, 69% of millennials are using it to make purchases. Another great feature that is being used heavily is the ability to add polls and ask questions, that allows marketers to gain valuable insights from their audiences and build engagement through simple interactive content.

This kind of content will make it possible to open the stages to more genuine marketing that is able to resonate with wider audiences. In 2020 brands will be using stories much more often.



3. More companies will use influencer marketing:



Influencer marketing is another well-established way of marketing that brands are on the verge of adopting and following. About 63% of marketers plan to increase their stipulated budget for influencer marketing in 2020 because the ROI that is provided is that good. You get 520% returns for every dollar spent.

The reason that influencer marketing works so well is that consumers are wary of ads and untrusting of faceless brands. They place more trust in someone they know very well, even if the relationship is entirely online. In any case, consumers are known to give more weightage to reviews than they do to a brand.


The continued growth of influencer marketing is destined to be one of the biggest social media trends in 2020.



Recommended Read: Digital Marketing strategy for Retail Business



4. Augmented reality will go mainstream:


When the question is about the future technology used for marketing purposes, Augmented Reality or AR is the most advanced trend that is used right now. By 2022, the augmented and virtual reality market is expected to reach a market size of about 209.22 billion dollars, up from a mere 14.7 dollars in 2017. Pokemon Go, as well as Snapchat filters and lenses, are the most well-known examples of AR that is used in everyday lives. Augmented Reality allows you to transform the customer experience in a way never seen before- a truly interactive shopping experience.

AR opens the doors to vast opportunities for marketers and its capabilities are well known and can improve and eliminate the barriers to entry fall, so you can expect big strides for this technology in 2020.


5. Social Commerce will be massive:


The merging of social media, as well as e-commerce, will be going mainstream and it will be just a matter of time that it will be used in everyday technology. Giving consumers the opportunity to buy products without having to leave the social platform such as shoppable posts is a huge step forward in offering an overall better customer experience for Internet buyers. Instagram is leading the way with this.



Also Read: Pros and Cons of Instagram for Business




This is evident that digital marketing will be taken by storm by social media. We have shared with you the best 5  Social Media Marketing Trends trends that are likely to be dominant for the promotion of brands by social media. If you are looking for social media marketing for your brand then you can contact us at If you liked this blog then do check out our other blogs as well.

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nimap February 4, 2020 1 Comment

10 Best E-commerce Platforms in 2020

If you are starting to bring your business online, then you are taking the right path.

Businesses with online shops have more sales and more potential customers. They have the opportunity to market their brand even on the other side of the world.

However, moving your shop online doesn’t just happen in a second. There are questions to ask before you make the final decision.

Luckily, we are here to help you decide on a particular aspect of building your online store.


Where Should I Set Up my Shop?

Many places on the internet offer space for business owners to build their shops. You could either choose from selling through a marketplace, an e-commerce platform, or both. But, there are factors you have to consider based on your business’s needs.

It’s not only about where to start, but other questions you need to ask are the following:

  • What’s your budget?
  • What features do you need to manage your shop?
  • Will your chosen space be able to handle the growth of your business?

One particular place you can start building your shop is through an e-commerce platform. These platforms are software applications where most business owners start their online shop. There are hundreds of these platforms available. Each of these platforms has excellent features, but you have to know what you need before deciding to choose from it.

For you not to feel completely overwhelmed, we have put together different e-commerce platforms that you can choose from. Take a look at the list below and see which one you like the most.



Shopify is the most popular platform used by businesses online. The company has established its name since 2004 and has built its way up.

Now they are about to hit a million users. Shopify is often sought out by businesses because of its easy to navigate interface. This platform is best for beginners because there are no required coding skills, and it offers technical support when needed.

Price starts at $13 per month.



If you are a content creator or you have an existing blog on WordPress, and you want to monetize it, WooCommerce can be the platform for you.

It’s a free plugin for WordPress users who want to include a shop on their website.

WooCommerce is best for small businesses that don’t require a lot of traffic. It has basic features that are easy to use, and it includes a secure payment processor.

An additional fee is required if you want to integrate the shopping cart into your website.



This platform is best for startup businesses and enterprises. It’s packed with features such as advanced security, integration with email marketing services, unlimited staff accounts, and more.

Despite being expensive, many merchants prefer to use BigCommerce to run their online stores.

Price starts at $29.95 per month.



One of the leading and popular names in e-commerce is Magento. It’s a platform that best suits larger businesses.

Even though it caters to businesses with a large number of stocks, it still has features that make it easy to set up and control. Shop owners can manage their store without trouble.

If assistance is needed, Magento has excellent customer service. They have developers on the side, ready to assists any merchant who requires customization.

Other features you can enjoy with Magento:

  • SEO tools
  • Integration of Google Analytics
  • Landing page creation tool
  • Checkout, payment, and shipping tools
  • Web management features

Magento has a free basic plan. If you want to experience its full features, try their paid plans.



Another place to build a shop for beginners is through Squarespace. This platform allows users to build a website and an e-commerce store in one place.

It’s user-friendly features and navigation makes it an excellent platform for beginners, and businesses with a few product listing.

The disadvantage of using Squarespace is the restrictions when it comes to customizing the shop. Despite seeking help from professional developers, they won’t be able to change some features of your shop because of Squarespace’s constraints.

The basic plan for the online shop is $26 per month.



One of the best open-source platforms that work like Magento is OpenCart. It allows users to add plugins or add-ons to extend its basic features. However, the plugin selection is not as large as Magento.

OpenCart requires skills or patience when setting up the shop. Therefore, if you are only starting up, OpenCart is not best for you.



This platform is one of the leading e-commerce platforms in India. It’s a Mumbai-based company that has begun since 2011. It has simple features that beginners can use to navigate or set up their shop.

Other features of Zepo:

  • Courier services
  • Payment gateway
  • Best for newbies with its easy interface
  • Faster speed

Zepo, aside from being one of the best e-commerce India has, it powered multiple small businesses. If you are planning to open an online shop, Zepo can help you with that.



Also Read: 5 Ways to Optimize eCommerce




Wix is similar to Squarespace. It has hundreds of themes and an easy way to handle its editor. This platform is often suitable for beginners or small businesses with no skills in setting up an online shop.

However, if you are looking to grow your store into a bigger one, Wix doesn’t have the ability to expand. Therefore, it’s best to use a platform that allows scalability.

Wix’s e-commerce plan starts at $17 per month.



If you have outgrown your Shopify account, it’s time to take one step further. Shopify Plus is a platform that can manage huge volumes of orders, large traffic, and advanced customization for online shops.

Despite its complex set up, Shopify Plus works best for larger businesses.

Other features of this platform:

  • Boost customer engagement
  • Improve sales
  • Increase brand awareness
  • Excellent customer support
  • Increase online shop speed



Last in this 2020 list of Best E-commerce Platform is Volusion.

Volusion is a scalable platform that is best for startup businesses that are looking to expand or grow in the future. It offers tiers/plans for a small price for startups and higher costs for bigger businesses.

Other features of Volusion includes:

  • Easy setup
  • Inventory management
  • Unlimited product listing
  • Can connect or integrate with other tools or apps
  • SEO management tool
  • Built-in CRM
  • Social media selling tools

Volusion has a 14-day free trial. If you have decided to give this platform a try, their paid plan starts at $29 per month.



When choosing the right e-commerce platform, it ultimately boils down to what you need for your business. You may choose the most common platform to run your shop, but popularity is one thing. Sometimes a platform may be popular but will disappoint the user because it is not what they often need.

Some platforms mentioned are open-source, and this becomes vulnerable to attacks. If you want to have a secure online shop, choose a platform that offers a security feature.

Now, if you have decided what you need, it’s time to choose which platform from the list will work for your online shop.




John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Ever since, Digital Marketing has always been his forte. He is the Founder of SEO-Guru, and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand.

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nimap January 31, 2020 1 Comment

How to Promote Your Business Successfully with Hashtags?

Over 244 people have rated [5/5]


We have been using hashtags everytime. And we use it consistently for Instagram and Twitter. You might also use them in some other places such as Facebook and Pinterest. But it is essential to use hashtags for getting better reach and results. When hashtags are used strategically, hashtags can provide you with a number of benefits. They can easily be used to get content to a larger audience that is size-ably bigger, target a specific, concentrated and focused group of people, boost your SEO tactics, and use hot trending topics to your advantage, and many other things.

To get the best out of your hashtags and boost your business, use the following tips for marketing campaigns.



1. Boosting the organic reach of your digital marketing posts:


Instagram has implemented a new algorithm that makes it much harder for users to expand the organic reach of their posts. If you see the amount of growing number of users on Instagram, it can become very difficult for you to make your posts visible. 

The best weapon that you can rely on is, hashtag, aside from influencer marketing. Hashtags help Instagram to categorize your content, and get it in front of your preferred and intended audience.

You need to keep in mind that you cannot and you should not overuse hashtags, as it can lead to a shadow ban, which is a practice followed by Instagram. In other words you posts won’t show up in search results even if it has the right hashtags, Here is how you can use it and make sure to not over use it to increase the reach of your posts


Use precise hashtags: #WCFinals is better than #finals

Make use of relevant hashtags. Your hashtags need to connect to your target audience, and not just someone who wishes to exchange for likes and follows.

Observe what the people around you are doing: Check out which hashtags your competition and your followers are using, and borrow the ones that seems to be the most effective.


2. Create Branded Hashtags:


This can be the most important thing that you can do for your campaign. Branded hashtags, just like what the name indicates, contains the name of your brand. But they can also contain your company slogan, name of a specific product, or one of your campaigns. There are the two key benefits for using hashtags. The first one is ability to monitor the performance of your campaign, by just focusing on branded hashtags. The second one is user generated content. Every time a user uses one of your branded hashtags, they are increasing your presence on social media.


Don’t forget to Read: Popular Twitter Hashtags List


3. Join Trending Topics:


Trending topics can easily benefit your marketing efforts to a much greater and significant extent, since they are able to engage a high amount of users. The right hashtag for a trending topic can easily boost your product views, service, brand or content in front of a massive audience. They can also be seen by the audience who are not a part of your target audience that results in better brand awareness.

You can also easily use hashtags in order to join trending topics in any one of the two ways. One way to do this is to do them during holidays, because it can be very easy for your business to latch onto holiday trends as well as topics, regardless of your niche.

If you are not able to find a connection between your industry and a trending topic, you can tailor your content so that it is able to fit the topic



4. Join a conversation on Social Media:


This one is going to be similar to joining a trend. You need to be able to start a conversation that is going on and taking place on social media by using the right hashtags. For example, you can use hashtags that feature your local cricket team or the playoffs, and you can voice support for a good cause or simple jump on the band wagon when the situation is about getting formal  or informal for national holidays. In other words your industry needs to be connected in a relevant way.


5. Promote Contest and Giveaways:

Contests as well as giveaways are known to boost engagements. People like to come and compete for contests to win giveaways, but even more they love discounts and free stuff. When it comes to giveaways its is always better to several smaller ones than one massive giveaway, because it will help you in order to build a momentum around it. Contests on the other hand  results in a lot of user generated content with your hashtags in it. And this translates to better awareness about your brand.


Also, Read: Pros or Advantages of Instagram for Business


6. Raise awareness about a particular topic:


Hashtags, that can easily spread awareness about an important topic not only has the ability to go viral, but they also results in a lot of user generated content. At the same time, you, and your community will be able to spread awareness about your company. Even more important, you can also do some good, and your company will be viewed as socially responsive.



These are the tactics that you can use when you want to use hashtags for getting a higher amount of reach for your business. You can use these tactics to better your digital promotion posts for your business.You can do many hashtag marketing for getting more reach for your content. If you like this article then do check out our other articles as well. If you want to know more about how our digital marketing services can help you then do contact us at

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nimap January 30, 2020 0 Comments

Digital Marketing strategy for Retail Business

 Retail businesses are on the version of increasing and expanding growth. All thanks go to the different strategies that are being used to generate more business. There has been a boom in the increase of retail businesses, from small shop owners to large multinational retailers. All have experienced major growth all due to one major reason, that is the usage of digital marketing strategies for growth hacking and expansion. In this article, we are going to share with you the different retail digital marketing strategy that you can use for growing your retail business and increasing your sales numbers.



1. Social Media Strategy:


Every retailer should have an active social media presence, whether you are using an active strategy or not. Consumers and customers are found to constantly communicate with brands through social media. They review as well as recommend products, and they also advise for or against them, even complain about products. Indian retailers are found to leverage this space for many different objectives. These objectives can be to create awareness about new collections, to boost engagement by using different contests, as well as to generate customer testimonials.

It comes as no surprise that Facebook is the most preferred choice for the Retailer to boost customer engagement. This can be to create engagement through contests or to ensure consumers are able to locate the stores for manual visits or building preferences through testimonials, many different retailers are using Facebook for their many advantages that it offers.

Contests have seen to emerge as a strong hook for getting customers engaged. Whether it is through region-specific contests, or creating contests and content around trending topics, retailers are seen to use it for many purposes.



2. Email Marketing:


New age analytics have helped email marketing evolve from being a one-way communication tool to an interactive as well as an impactful one. Email marketing has been a major tool for gaining business and interacting with customers, solving their queries and doubts as well as promoting new products and services, getting feedback. Email marketing has evolved from static imagery to being an interactive information provider with different analytics that are involved. This means that we are able to decide what our next line of communication to the customers will be depending upon how customers respond to the emailer communication. It has become an essential sharing tool that provides an in-depth pre and post sharing analysis.



3. Influencer Marketing:


Influencer marketing has now started to resonate with retail business owners, be it for targeting online or in-store shoppers. In some different ways, influencer marketing is nothing but an advanced form of traditional word-of-mouth marketing from the people who have a social impact on the lives of different customers. These voices have become the trusted source for a friend at work or a person next door. The major and key differences are that retailers can now exercise some amount of control over what is being said that influences an increase in sales. By combining paid influencer content along with unpaid user-generated content retailers now have twice the opportunity to create a powerful platform to close sales and bag in more deals.



4. Shareable content as well as Gamification of content:


Shareable content has now been a benchmark of gaining success in content marketing and this is what every retailer aspires for. Every marketing head now acknowledges the fact that shareable content which is of good quality always helps to deliver value to its customers. In order to get it right, the industry now has been witnessing extensive experimentation with many different formats from blogs to video content and from listicles and infographics to even gamification of content.



Recommended Read: Online Advertising Trends For 2020



5. Data Analytics:


Industry reports suggest that the online customers who shop on a regular basis are going to cross the mark of 100 million by the end of this year. With so many different consumers that prefer shopping online, data analytics has now become the most critical element in order to predict consumer behavior. This is something that has provided a huge advantage in trying to attract and predict the shopping habits of different online customers. Data Analytics helps retailers gauge the popularity of different products and helps them to improve their offerings.



It is concluded that a retail digital marketing strategy is indeed essential for small and medium retail business owners. Digital marketing can surely help retail business owners gain more sales for their businesses. If you want to know how digital marketing can help your business then do contact us at If you enjoyed this article then do check out our other articles as well.

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nimap January 29, 2020 0 Comments

Why Developers prefer ReactJS and NodeJS for Development

Over 217 people have rated [4.5/5]


Back in the day, there used to exist a technological barrier that prevented businesses to reach their customers. That time has been long gone, and the current situation presents an ample amount of opportunities. Today’s JavaScript frameworks such as ReactJS and NodeJS provide a high quality development environment for developers.

Today’s era is highly competitive as well as technological that goes above and beyond our imagination to give the best experience to customers. One the upcoming and latest trends is to keep engaging customers on their devices that they use very frequently. Hence there is a boom in mobile application development, in recent times.

Many of today’s applications exhibit a demand of development by using JavaScript and hence many developers prefer using Node.JS and React.JS in order to create high quality applications that provide high performance usage.
Node.JS development company is able to offer a variety of different and convincing features as the Node.JS environment is best for development of server side applications.

JavaScript code is able to run flawlessly using the Node.JS environment that is deployed on the Windows, Linux and Mac OS platforms. Comparatively, React.JS offers a straightforward interface design as well as a smooth and consistent learning API.


How Developers and Companies Benefit from ReactJS?


ReactJS development companies offers both technical and professional services. ReactJS provides developers with a consistent and easy to use interface design which is straightforward and a smooth learning API. It provides noteworthy performance gains over other JavaScript frameworks. React.JS provides a swift and consistent updates and creates a virtual DOM with a patching mechanism.

It is able to use the latest data and compares it with the preceding versions, that lets only a nominal list of update portions to be made to the real DOM.

ReactJS is also able to provide synchronization with relation to the data that is changed without having to re-render the complete website on every change. It is superior in code reuse and is considered to be the best for JavaScript debugging.


Why NodeJS is precise for data driven applications?


JavaScript is filled with many different features that are exciting such as an all inclusive library that is filled with rich JavaScript modules. Additionally it provides an asynchronous model that makes NodeJS a very light programming language that makes it ideal for data-driven applications. This provides the flawless functioning in all the devices that it runs on.

Since Google Chrome provides support for Node.JS and is built over its V8 JavaScript engine, the library enables fast code execution.


Why is the combination of React.JS and Node.JS always ideal?


Developers are always keen to prefer the combination of ReactJS and NodeJS in order to develop reusable user interface modules

ReactJS is an open source JavaScript library that is commonly used as the View in the MVC architecture. It is commonly used as a JavaScript virtual DOM as it is faster than other DOMs.

Even though ReactJS is specifically designed to be used in a Browser, ReactJS development companies prefer to use it to render in a server using the combination of NodeJS. The data as well as the modules are ideal for managing and maintaining large applications as well as improve readability across various devices.



Read more: Which Technology is Better- React JS or Vue JS?


JavaScript is dominant as the Go-To Programming Language


Usually, developers are very much familiar with the alternatives of JavaScript but it seems that they do not use them actively. There are many other programming languages such as Python, Ruby, Pearl that are present in the market that have equal potential. However JavaScript still remains as the go-to programming language for a huge base of developer clans.

If one is able to use NodeJS primarily as a backend web application, then JavaScript becomes the main programming language for the development of the entire project. The use of a single programming language thus eliminates the time-consuming task of duplicating the code between the browser and the server. This makes the development efforts to be simplified and the overall process to be easy.


Major Takeaways


The businesses that are keen on developing fast and smooth applications that have higher performances should always go for a combination of NodeJS and ReactJS.

This blend not only gives them the opportunity to use pre-loaded and open source libraries, but they can also leverage the complete efficiency and perfect support provided by the huge community base.


Recommended: Node.js 12: The future of server-side JavaScript




So now you know that it is best if companies adopt to using NodeJS and ReactJS for developing JavaScript applications. If you’re looking to hire ReactJS developers or are looking to hire NodeJS developers then do contact us at with your requirements. We have talented team of developers ready to onboard your project.


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nimap January 27, 2020 0 Comments

Social Media Marketing Strategies to Grow Your Online Sales

For any company that looks at increasing its sales revenue, the online world has always been a land of opportunity for them. It is essential that companies have a social media strategy on par these days. It is not okay to go forward with a meager budget and some vague list of goals.

The social media market has now been very saturated with many brands that try and reach out to customers. One in every 10 purchases that have been influenced by social media, you cannot afford to risk losing business by having a poor social media presence or none at all.


In this article, we are going to discuss with you how you can effectively use Social Media Marketing Strategies to spark and ignite your social media presence for your brand and increase your sales opportunities by multiple folds.


1. You should focus on your audience’s favorite platform:


There have been many platforms nowadays: Facebook, Youtube, Twitter, Instagram, Snapchat, Pinterest, and many more. There have been hundreds of online social platforms that you can choose from. So how you can use your time effectively to craft a social media strategy that works for you. The viable answer is no, you don’t.

The trick for all these platforms is that you need to find the platform that has the highest concentration of audience and then you use your content marketing strategy as well as targeted advertising for these channels. According to studies, it is rightly affirmed that it is better to use one or two best platforms that work best for your digital media strategies than to use five or six in the hope that it will work out.



2. You need to create a compelling identity:


You need to use social media feed such that it can identify your brand’s presence.

By constantly interacting with your audience and providing them with content to chew on, you will be able to increase your brand’s presence over time. You can use your social media feed simply as a place to humanize your business. You need to interact with your customers in a way that best fits your overall brand image. Start conversations, make jokes, share many breaking news stories that easily aligns with your set core values, and let your colours speak about you. Most of all do not be scared or intimidated to woo the wrong customers away.



3. Publish exceptional content:


Another Social Media Marketing Strategies is to publish exceptional content. Good e-commerce marketers should be concerned about producing good and quality content that manages to stand out in 2020. So what does exceptional content look like? For starters, it cannot be a highly targeted ad with a “Buy Now” call to action. This might get you a few sales numbers, but exceptional content is able to warrant a bookmark for a return visit or a share. Instead of ads or product pictures. Consider sharing more useful content like product demonstration videos, as well as gift ideas on Instagram.



4. Don’t Be Tool Crazy:


The number of tools that can be used to formulate digital marketing strategies has reached about 3500 in 2016 compared to 150 just 8 years ago.  It has now been important to manage your social media feed and use them for mentions but with more than 3500 marketing tools that are available now, all looking to grab your attention and competing to become your GO TO tool. It is easy to muddy up your website with too many tools. You need to be selective and stick to tools that improve your customer experience as well as your life.


 5. Retarget your Satisfied Customers


The best leads that you have are from those who have had a positive experience from using your products. Use your favorite CRM tool to analyze customer buying behavior. YOu can send them reminders about their interesting products. You can also retarget customers who left your store without buying any product. Use social media in order to tempt them back to your website with products that get them interested, to alert them about a product that they found useful goes on sale.



Recommended Read: Online Advertising Trends For 2020



6. Use messaging apps for providing great customer support:


If you are not using messaging apps like WhatsApp, WeChat, and Messenger, for your social media marketing then you are missing out on a big opportunity to connect with your customers in real-time. At the moment businesses are finding these apps very useful for providing 24/7 customer support. Messaging apps have been found to be prolific and are widely used today. Over 2 billion active users monthly and these numbers are consistently increasing. Soon messaging apps will become much more essential like electricity, needed for everything we do in our lives.


7. Get Familiarized with chatbots and AI:


Studies have proven that using chatbots to interact with customers has now become a favorite of all companies. Humans now prefer to interact with a chatbot in order to get their product issues solved. Chatbot also now have been highly efficient in helping out a customer who have problems with products or services.

How do you use AI depends on your business but you should not invest in them just for the sake of following a trend. Think of common needs that customers could have such as finding prices and comparing products and build a bot to serve these customers needs. Make sure that you build a bot that is backed up by solid customer research


8. Showcase your customers and employees on social media:


If your company is filled with employees who have a genuine interest and love your brand then employee social advocacy has now been a powerful piece of social proof. A bunch of enthusiastic employees who speak to customers and talking about your brand is a great form of maintaining connections. You should engage customers with your brand by posting their experiences with your products on social media. As this can serve as a powerful testimonial in promoting your brand and spreading awareness.



Also Read: Pros and Cons of Instagram for Business




So there you have some of the Social Media Marketing Strategies. Indeed having a robust and determined social media plan always works to get sales for the company’s products and services. Using these techniques you can gain valuable sales for your products and services. If you liked our article then do check out our other blogs as well.


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nimap January 25, 2020 0 Comments

Best 8 WordPress Responsive Themes

In today’s world, every business needs to have a website. And it has been very easy to set up and have your own website. Especially when you want to start a blog or showcase your business, or start your own online store. In each case, if you make up your mind to go with WordPress then you need to select a WordPress theme that is not only responsive but also gives your website that elegant look and feel to it. The theme also needs to be robust in order to handle 


In this article, we are going to discuss which all are the best WordPress responsive themes that you can use. Here are the top ten themes that you can use to set up your website.



1. Divi

Divi is a popular drag and drops theme and a page builder that provides over 20 different layouts and templates for many different kinds of websites. You are permitted to create as well as save your own personal Divi layout. You can also export a Divi layout from one Divi installation into another Divi installation. Divi provides you with tons of elements that you can use to drag and drop elements anywhere into your layout. Divi is one of the best WordPress responsive themes. 



2. Hestia

Hestia is a free WordPress responsive theme that provides powerful features. It provides easy theme setup using the help of a companion plugin that allows you to add testimonials, services as well as homepage sections to your WordPress website. It is ready to be used with popular page builder plugins and it also provides support for WooCommerce right out of the box. So this is beneficial if you are looking to set up an online store to make your online presence and sell across the globe.



3. OceanWP

OceanWP is another powerful WordPress responsive theme that provides an impressive set of features. It has been designed in order to be used for any kind of website, so it works well for business websites, eCommerce stores as well as simple blog websites.

It comes with a clean layout that you can easily customize using different widgets, page templates, as well as other theme settings. You can easily choose from multiple different layouts choices and it also provides WooCommerce support out of the box.



4. Ultra

Ultra is a powerful and responsive multipurpose WordPress theme that provides a built-in drag and drop page builder. It comes with dozens of built-in designs, layouts as well as templates that you can use as a starting point to build your own website.

Ultra is packed with features like parallax scrolling, animations, counters, sliders, Google Maps and many more.



5. Tusant

Tusant is a mobile responsive WordPress theme that is designed specially for podcasters, music as well as for video websites. It provides native support to beautifully display your podcasting episodes, vlog entries, audio playlists and much more.

It gives you the flexibility of choosing among several layouts to display your podcast episodes in the grid and list view. There are extender settings for customizer allowing you to change theme colors. It also supports page builder plugins that allow you to create landing pages with simple drag and drop tools.



Recommended Read: How to Make a WordPress Site Responsive?



6. Guten Theme

Guten Theme is a modern responsive WordPress theme designed for the new WordPress block editor Gutenberg. It provides multiple build-in layouts for header, footer and blog. It provides block support and it allows you to easily create great-looking content layouts for your posts and pages. Guten Theme provides custom colors and font settings. It also has strong documentation to help you if you run into issues, provides WooCommerce support and can be fully customized with WordPress live customizer.



7. Essence Pro

Essence Pro is a popular eCommerce ready responsive WordPress theme that is designed specifically for wellness, health and lifestyle businesses. It provides a beautiful modern homepage layout with a large header on the top as well as a prominent call to action.

 This theme comes with many different page templates including landing page templates. It is also optimized for the Gutenberg block editor that allows you to create a content layout that looks consistent with the rest of the theme.



8. Allegiant

Allegiant is an elegantly designed WordPress responsive theme for business websites. It gives a modern layout for large typography, prominent call to action as well as provides a flexible customization option.

Each page of your website can have a different layout that gives an easy layout switching option. It provides support for WooCommerce and comes with beautiful product categories and shop templates.



Know More: How WordPress Development Can Benefit Your Business?




These themes that have been listed above are fully responsive and support many kinds of business websites. If you are looking for a WooCommerce responsive theme then you should surely checkout these themes. If you are looking for hiring WordPress developers for help in setting up your business website with WordPress Responsive Themes then you can contact us at

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nimap January 22, 2020 0 Comments

Frontend vs Backend Developers- Which one is best for you?

It is often said that the development is left best for expert professionals. When it comes to the development of applications there are two types of developers namely frontend developers and backend developers.

In this article, we are going to have a look at the roles and responsibilities of Frontend and backend developers (Frontend vs Backend Developers). So let’s start.


What is a Front End Developer? 

A front end developer is a person who specializes in the creation of Front End Interfaces namely User Interface and User Experience (UI/UX). The person can easily integrate UI and UX elements and create a seamless, easy to understand and navigate, fluid UI UX elements that can be used for programming. These interfaces include Graphical User Interfaces for Web pages, Mobile apps or smartphone apps, and full-fledged desktop application interfaces.

A front end developer understands the need for the consumer market and the demand for simple and elegant user interfaces and delivers them in the form of images that can be used to develop the Front side application interfaces. 

These interfaces are then passed to programmers who then generate the UI UX elements via complex programming techniques such as HTML, jQuery, CSS and other technologies in order to create the interfaces.


Technology Know-how

A front end developer should know and have some experience in developing Fluid UI and UX elements in either PhotoShop, Corel Draw, Illustrator, and other popular image editing and designing platforms.


Why are Front end developers required?

Front end developers work on the aesthetics, as well as the look and feel of the website, the appearance as well as the user interface of the website. So in addition to the addition to the programming languages that have been listed above, front-end developers should also know and have some skills PhotoShop, Sketch, and Figma. Front-end developers should also know the basics of how web technology works, and the basics of web hosting and buying the domain.


What is a BackEnd Developer?

A Backend Developer is a person who specializes in creating the database for applications. The backend developers must know traditional technologies that can be used to create applications such as C, C++, Java, C# .Net, and so on. These persons specialize in coding the applications that can be used to solve and facilitate solutions to real-time problems that people have. 

BackEnd developers are familiar with how the technology works and aims to provide real-time solutions to common problems that can be solved using the latest computing technologies such as Python, Ruby,  PHP, ASP.NET, Java and so on. 


Technologies Know-how

A back end developer needs to be proficient in programming languages that render on the server-side of any website or web application. The popular backend programming languages are PHP, Python, Ruby, NodeJS and Java. Typically a good backend developer can be a master of any one of these programming languages and has the familiarity to code in a second or third programming language. Backend developers are also experts in database management technologies such as Oracle, MySQL and SQL Server.



Recommended Read: Why developers have a better future?



Why are backend developers required?

Backend developers need to have critical thinking skills that are essential for programming and designing core logic. A backend developer is often seen debugging code, as well as designing systems for how the user will interact with the website. Here are some of the questions that the backend developer to answer: Where the data is stored? Is the data stored safely and securely? If the website’s traffic increases multiple folds then will the website be able to scale securely without crashing? How can I add a new feature to the website, without breaking the current functionality of the website? How can I test the website so that the end-user experiences fewer errors as possible?


Let’s compare Front End and Back End Developers (Frontend vs Backend Developers)


Front End Developers

Back End Developers

Front end developers specialize in creating GUI and front end interfacesBack end Developers are responsible for the programming logic and management of server databases
FrontEnd developers should know HTML, CSS, JavaScript, jQuery and some image editing platforms such as Adobe Photoshop, GIMP, CorelDraw, IllustratorBack End developers should know programming languages such as Ruby, Python, ASP.Net, Java, etc
Front end developers are concerned with how things look to the end-userBack End Developers are concerned with how things work out for the end-user
Front end development involves images, content, and structureBack end development involves business logic and data
In the development of the waterfall model, Front end developers work first to create the screens.In the development of the waterfall model, Back end developers work after the Front End developers have completed the work.



Also Read: How to Hire a Web Application Developer




There is no question that both Front end developers and Back End developers work in tandem and synchronization with each other. Both developers are required for creating awesome applications and therefore there is a raising need for both front end developers as well as back end developers. We hope that you find this article useful and we hope that you now know which developers are essential for what activities. If you are looking to hire developers then do contact us at with your requirements.

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nimap January 21, 2020 0 Comments

Google BERT Algorithm Update 2020

Google BERT has been the latest and greatest update to the list of search algorithms that it has passed over the years in a view to improving customer search experience, for providing relevant information. With this algorithm, Google has been able to make major changes to its search algorithm since the release of Rankbrain that was done five years ago. The company said that the algorithm is going to impact about 1 in 10 search queries for showing relevant results that rank for the user’s search queries.


What is BERT?

BERT stands for Bidirectional Encoder Representations from Transformers. This is Google’s Answer for implementing Neural Network-based technique for Natural Language Processing (NLP) and pretraining it. The algorithm was designed using open source techniques. In short, BERT can help computers better understand the language like humans do.


When is BERT used?

According to Google, BERT helps to better understand the nuances and context of the words that are used for search queries and better match those queries with much more relevant search results. It is used for Featured snippets 


In an example to illustrate how BERT is efficient in understanding search context and search queries, the search term “2019 brazil traveler to the USA need a visa”, the word “to” has an important relationship with the other words in the search query and it is essential for constructing the meaning derived from the search query, Without BERT Google would interpret the search query as follows “US citizens traveling to Brazil”. Using BERT Google is able to better understand the nuance that the search query provides and know that the word “to” plays an important role here in constructing the meaning derived from the search phrase and will be able to provide much more relevant results for the search query.

Google Algorithm Update 2020

In a different example, consider the following search query “do estheticians stand a lot at work”. Previously Google would match the term Stand-alone with the word stand that is used in the query. The Google Bert Algorithm understands that the word “stand” used in the query is related to the physical demands that the job has, and in such cases delivers a much more relevant and useful response.


Google algorithm update 2020Let’s take another example, Google can now understand the query in a similar fashion that humans would understand in order to show a much more relevant search for “Can you get medicine for someone pharmacy”.

Google BERT Algorithm Update


Featured Snippet Example:


Here is one example that shows a much more relevant featured snippet for the user query “Parking on a hill with no curb”. Before BERT, this search term would easily confuse Google’s systems. We used to place a high amount of importance on the word “curb” and would ignore the word “no”, and we did not understand how important would the word no be for the search query. So we used to return results for the query “Parking on a hill with a curb


Google BERT Algorithm Update



RankBrain is still being used and will continue to do so

RankBrain was Google’s first implementation for Artificial Intelligence for understanding user’s search queries in 2015. It looks at both the query and the content of the web pages in Google’s index in order to better understand all the meanings that a word has. BERT is not going to replace RankBrain. This is an additional method for understanding queries as well as the content. As far as RankBrain is concerned, it will continue to be used for some queries. But when Google thinks that a particular query can be better understood by using BERT, Google will use BERT for it. In fact, a single query can easily use multiple methods including BERT or RankBrain or both for better understanding the query.


How So?

Google explained that there are going to be a lot of ways that it can understand what the language used in your query actually means, and how it can relate to your content on the web. For example, if the user misspells a word, Google’s spelling systems can help you to find the right word for what you need. BERT is another signal that Google will be using to better understand the language that the user uses for search queries. Depending on what the user searches for, any one or a combination of these signals can be used by Google to understand your search query and provide much more relevant results.


Can you optimize for BERT?

It is highly unlikely. Google tells that SEOs cannot be really optimized for RankBrain. But this means that Google is getting better at understanding natural language. You just need to focus your attention on writing quality content for readers. This is just Google’s effort to understand the user’s query and matching it for providing relevant results.



Also Read: 10 Most Popular link building technique for SEO




Google expect you that you write content for readers and do your job better in providing quality for your readers and users, You do not need to worry much about getting your content ranked as it will obviously do so if you provide value for your users and readers.


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nimap January 15, 2020 0 Comments

Types of Email Marketing Campaign to Drive Sales

Email marketing campaigns have come a long way since its inception in the early years.

In this article, we are going to discuss the types of email marketing campaigns that you can use for your email marketing purposes.


1. The welcome series email:

This type of email is sent when you gain a new subscriber for your marketing purposes. This is the first type of email that is sent to every new customer that joins you either through social media campaigns or through the signup link button that is available for your webpage or website. 

Imagine meeting new people or making new friends, when you meet your new colleague for the first time, what do you do? Introduce yourself, right? This is exactly what the welcome series emails are for.

Here are some examples for your welcome series email.

  • Fulfillment as well as an introduction
  • Inviting them to your social media channel
  • Get to know them.


You can also ask them for their birthday. Do not forget to ask about their email preferences. You can ask them how did they find you, and where they found you.

If you take a long time to send a welcome series email, it may happen that they can forget their subscription to your services and this may lead them to add you to his or her spam list folder.

Here are 4 tips to craft your welcome email.

  • Wow your customers with your exceptional introduction email
  • Showcase your brand or product
  • Say thanks
  • Provide them with a little gift.


2. The standard promotional Campaign email

This can be one of the most important email marketing campaigns as well as the most common one, the one most familiar to you.

There are high chances that there must be one promotional campaign email right now in your email inbox or some more. These can be less strategic or systematic that you can likely to see.

These emails are a kind of a machine gun fire, that showing up in your inbox over and over again in a repeated fashion and does not change its layout. Instead of sending 10 different emails promoting your products, what about putting some thought in your campaign that is progressive in some way so that one email builds on the previous email and leads to the next.


Here are some things that can add life to your promotional email campaigns:

  • Provoke emotion
  • Add humor
  • Leave them curious
  • Give a free product
  • Use color, images, and fonts that grab attention
  • Provide free discount coupons


3. The seasonal campaign email:

After the promotional email campaign comes the seasonal email campaign.

These types of emails are sent to provide discounts and offers that run across seasonal holidays such as Valentine’s day or Christmas holiday emails. These types of email marketing campaigns can have a buildup before the main event and a follow up after- which means that they have several opportunities to send an email.

This period is important especially for retail, holiday sales account for 20% of all retail sales.


Here are some tips that you can consider when you plan your seasonal campaigns:

  • Know the holidays in your own country that you are promoting
  • Start early. You don’t want up your email to land with other competitors. Make sure you are the first one to land in their inbox
  • Make sure the colors, as well as the theme, matches with the theme of the holiday
  • Give them an exclusive discount that they cannot resist.
  • Use urgency. One of the main email marketing works well is that they exist for a limited amount of time.


4. The Triggered email series:

Using automated marketing for email, you can have a user’s action trigger a series of emails.

It can happen that they clicked on a link in one of the emails in your promotional emails, put items in a cart, bought some items, responded to a survey, the behavior triggered the drip campaign that they entered in.



Recommended Read: Best Email Marketing Tools for Business



5. The post-purchase drip:

These types of emails are sent after the user or customer purchases a product. This is similar to a welcome email that assures them to get the best of the services that they deserve. Let’s take an example that I bought a new kitchen gadget. The savvy email marketer can use automated email marketing to send emails that reinforce your purchase decision to make the purchase and builds brand loyalty.

One email can provide tips on how to clean and take proper care of the product. The next can be some recipes that involve the use of the product and so on. From an emotional perspective it builds trust and delight with customers you are delivering value after you have made the sale.

These emails provide you with an opportunity to upsell and cross-sell.


6. The connect via social campaign:

The social campaign is one that is able to cross various channels from emails to social media and potentially to back again to email. This is an email marketing campaign that seeks to engage different people in their newsfeed. You have plenty of different options to choose from, from Facebook to Instagram

This email invites people to share their product experiences via social media and helps companies gain customers through social channels.


7. The NewsLetter:

This is a plain and simple campaign. In this campaign, companies send their monthly or weekly newsletter or digest. It is regular communication between you and your list- It is a smart email.

When you do your newsletter right, they are not any kind of sale pieces that your audience is likely to grow tired but rather emails that can do them a real type of service- keep them in the loop on product updates, update them or even just entertain them.


8. The Abandoned Cart series:

Abandoned cart emails can be a kind of email marketing campaign. Like many automated campaigns, these emails are triggered by a user’s actions, in this case adding an item in the shopping cart but not purchasing it. These campaigns trigger a discount that forces you to make a purchase such as discount offers that customers cannot resist.



Also Read: Advantages of digital advertising for small business




We have listed down all the types of email marketing campaigns that are likely for you to come across. If you liked this article then do share this article with your friends and family. 

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nimap January 13, 2020 0 Comments

Things to keep in mind while designing an engaging website

In a survey that was taken for about 1000 people for creating the best website UI/UX, people were asked why did they mistrust websites. About 94% of them thought those website elements was the one to be blamed. Only 6% thought that the website content was to be blamed. This was the reason behind their mistrust. The survey also revealed the elements that people thought were the reason that deterred them off from the website. They thought that complicated website designs were the sole reason that created confusion among them.


Many of the people thought that constant ads and continuous popup advertisements made them think twice about the website’s genuineness. Some clarified that there were smaller prints on the website thus making it hard to read. Others thought that website design bored the people a lot and it lacked colors. Some other reasons were slow loading times and slow website intros were the main causes.


While a website developer wants to adopt a creative approach, there were some time tested rules that websites need to abide by. One of the main changes seen in today’s graphic design is that simplicity has become one of the most basic principles. Modern websites do not have any of the unwanted elements that further adds to the complexity and cluttering of website designs. In today’s world users have a better experience navigating websites and finding content that has dramatically improved over the years.


Here are some tips that you can find helpful in order to create a good engaging website for your people:


1. Keep the website design simple:

Your website designing must not be complicated. It needs to be kept simple. This means that your website users should get your brand message instantly by taking a short look at your website. If this does not happen then you need to remove unwanted clutter and ensure that the website is easily loadable. It should also be easy to navigate. Such a simple website can also be used on various platforms and on different devices.


2. Ensure the navigation is simple, quick and easy:

Your visitors should not waste any time trying to find the navigation buttons. If they spend more time trying to find the content that they need then you need to rethink your website’s navigation structure.

Do not overtry and get tempted to create some uniqueness out of your website just for the sake of it. The navigation buttons need to be easily visible to your users and you need to keep it standard that the users feel comfortable to use.


3. Make your call to action clear and simple:

Call to action buttons are the important and fundamental concept as they invite users to make a buying decision or provide a means for any other action you want to take. For example, there can easily be a call to action asking users to buy a product or sign up for your email newsletter service. Or it can be a simple request to donate for a cause. Design these buttons in a simple and such a way that they stand out from the rest of the design elements. For example, you can make the buttons pop up for your visitor who is reading your web pages. Also, you need to keep the text on the call to action simple, direct and short.


4. Keep the content in limit:

People will not like to visit your website if they have to go through a lot of textual content on it. They are looking for visual elements that help them to get educated on an issue. So it is essential that your website has a perfect mix of text and visual content on it.

Remember that there will also be ads as well as product displays on your website pages. But if it is not desired then you need to remove them. Keep visual as well as text elements only for a clutter-free website.



Recommended Read: The Importance of Quality Web Design in Digital Marketing Strategy



5. Make good use of the white space:

White space has been an important element for creating aesthetically pleasing and beautiful websites. An experienced designer allows a lot of white space to remain on the website. Because it increases the readability and makes there website eye-friendly. An intention behind this is to be able to increase text readability. White space is a good way to relieve eye strain when reading a website. With a lot of space left blank users are able to quickly scan through the website information to find what they are looking for. This also helps reduce the bounce rate for the website as well as retain the users.


6. Use colors wisely:

You need to make sure that your website has the right mix of colors that catches the eyes of the users. These colors need to be strategically picked to convey the brand’s message. There will be interface elements and important buttons on your website. You should pick contrasting colors to catch the user’s attention. Choosing the right color palette is very important.


7. Use clean fonts:

You should use a typeface that is clean and helps the user to read information. Such a font or the typeface should be visually balanced, eye-pleasing and unique. This helps immensely in making the website as readable as possible. Do your research to find out which fonts are trending and whether it matches your brand personality. Do not forget to find the fonts that your client is using in the business card design as well as other materials to maintain brand consistency.


8. Incorporate Images and Videos:

Another useful feature for creating an engaging website is that it needs a good mix of images and videos. These two elements are today most sought and preferred to keep the visitors engaged with your website. Both of them should complement each other. In many cases, we have noticed a 100% increase in the user’s engagement due to these elements.


9. Pay attention to Responsiveness:

Nowadays many internet users prefer to visit websites on their mobile phones or smartphones.

So you need to pay keen attention to making your website responsive. In other words, it needs to be displayed correctly and seamlessly for all the visual aspects of the website. Since a majority of web searches are made on a smartphone. Your mobile website design should be such that it makes it easy and convenient to search your business on the Internet


10. Talk in a friendly tone:

There are some websites that talk in a formal tone. This can be useful for technical concepts but it can be a deterrent for many other niches, so it is essential that your content talks in a user-friendly tone and voice. Write your webpages in such a conversational tone similar to that when you talk with your friends.



Also Read: Understand the Importance of Web Application Maintenance




So we have talked about the main points that you need to keep in mind when designing a website and making it engaging with your audience. It is essential that your website be an engaging one in order to catch the reader’s attention and gain business profits out of it.

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nimap January 11, 2020 0 Comments

What is App Store Optimization? Ultimate Guide to ASO

App Store Optimization (ASO) has always been looked at somewhat late with the impending growth of Machine Learning(ML) and AI, Google Mobile’s first indexing progression and many other industry changes that are noticeable and commanding to every marketer’s attention.


Even if you are new to ASO, or are looking to refine your approach to ASO, this article is going to shed some light and give practical insights which can be proven to maximize app store success.


What is App Store Optimization?


App store optimization is also known by a few other names that include App store marketing and Mobile app SEO.

The focus of ASO is to improve the ranking of mobile applications (Apps) directly within the app stores (such as the apple app store, Google Play, and the windows store). The main mobile phones for which apps are created are the iPhone/iPad, Android and the Windows Phone.

The primary goal of ASO is to increase app downloads and uses, but the supplemental goals can also include the following:

  • Increase in brand exposure
  • Positive app ratings and reviews
  • App Engagement from audiences
  • Diversification for additional marketing channels

Lets us present to you some statistics that prove that ASO is the next best thing that you can do for your app if your company has some apps in the stores.

According to 270 billion apps were downloaded in 2017, and there has been a substantial increase compared to 224 billion app downloads in 2016.

When you compare it to the decline of social media growth over the past few months plus the increase in mobile devices used globally. ASO can be the tactic that you can use.


Understanding ASO


If you are new or a beginner in ASO, it is actually likely to be a much more familiar approach that you can use for your business in terms of online marketing that you can think of.

There are quite a few subtle differences between ASO and search engine optimization or SEO

App stores are in effect a closed site search engine, that in turn relies on the following


  • Easy Content (App content ) discovery
  • Indexation
  • Plus, app ranking algorithms that are tied to the following
    • Perceived app quality
    • Freshness
    • Brand scale
    • User value signals(reviews, engagement, ratings)


Does this sound familiar? It should. All these factors are important to search ranking signals too.

Marketing experts that focus on generating increased ROI from different app stores are known to primary target key performance indicators that are tied to increasing app visibility:


  • Rankings
  • Impressions
  • Shares
  • Engagement(views, ratings)
  • Downloads

Just similar to SEO, optimizing for your app’s visibility is nothing but a constant effort that is evolving and an ongoing process. When you build an app, your primary goal is to drive traffic. With a commitment to ASO, you need to consistently track as well as to measure performance and results, you can easily stand out in the App Store and Play Store, where you reach is unlimited.


Organic Optimization, Your ASO foundation


The key ingredient that is very much missing from many ASO marketing delivery approaches is organic search optimization as well as the integration of app stores within the broader marketing mix.

There have been more overlapped between ASO and SEO than there is direct competition between the two

There are lots of SEO tactics that can also be applied to traditional ASO for getting SEO gains

These are:


  • App Name, title and URL optimization
  • Keyword Research for ASO
  • App rating as well as reviews generation and its handling
  • Deep linking within mobile apps
  • Integration of apps within Google SERPs (search engine result pages)
  • Click through rate (CTR ) optimization
  • And many more

The major marketing mistake that can be done, however when it comes to integrating SEO and ASO is to overlook the role of the website for driving volumes of referral traffic visits for your app directly to your store page and app downloads section.

Your website needs to be the driving force behind leading people through the information seeking as well as buying funnel from your main online entity(your website) through an engaged ready to buy/ download audience(your app store).

As the content levels that are provided in the app stores are limited, the more you can leverage your website content to increase app awareness and discovery to build the app authority and visibility, the greater value you will get for driving traffic as well as app downloads



Also Read: Best SEO tools you must use in 2020



In-App store tactics

There can be a number of optimization areas within the app stores, including Google Play and other app promotion platforms that can be targeted for updates and perform ongoing optimization.

 As 63% of all app downloads are directly valued and attributed to app stores, you should not overestimate the value of in-app store maximization.


While the app store features and the fields that are available will vary, the following are the core optimization areas that you need to focus and improve upon:


  • App name, URL as well as a subtitle: You need to ensure that they reflect the core keywords describing your app and reinforce value, differentiation as well as other perceived value signals. It is highly important that these reflect the highest value keywords and user search behavior.
  • App keyword fields: These are essential to get right and to update in order to show the latest and changing user search queries. Traditional keyword research is needed for optimizing this parameter
  • App ratings and reviews: A core trust area for users as well as a major ranking signal for app stores. Volume freshness, as well as ratings, does matter. You need to have a core framework in place to generate regular reviews and replying to and engaging with reviews.
  • App Downloads: As you can expect more downloads for your app, the higher the perceived buzz and demand for the user value associated with the app. Increasing the volume of downloads will easily support the increased prominence within the app store’s organic rankings.


App Updates: Downloads deserve freshness


The top-performing app in the apps store is those that are ever-evolving and are constantly being updated with newer features, technology changes, user feedback, feature additions, and improvements.

Apps that tend to get updated frequently tend to deserve more positive and frequent reviews.

Updating your app at regular intervals can bring an added relevance to your product for your audience and enable your brand to react to changing audience needs and competition changes with both app refinement and improvement.

Both the Apple app store and the Google Play store are taking into consideration the regularity of app updates as a part of their ranking factor for apps.

This means that your brand is dedicated to progressing your app offerings, the greater your likely app rankings and your instore performance will be.


Some additional tips:


  1. App stores use keyword triggers in your app name, description as well as title and other associated fields, so you need to ensure that you spend time researching the best keywords you can use and that you regularly visit them at regular intervals for optimization opportunities
  2. How you present your app on your app store page will have a big impact on your conversion rate value(downloads) that you get from the page. Product page CROs need to be the ongoing focus area for generating downloads
  3. Thumbnail and screenshots used to promote your apps in stores will directly impact the Click through rates of impressions to click extra app pages
  4. A/B tests each of your app store fields for continuously improving the key metrics associated with each field. This type of experimentation and hypothesis testing is critical for extracting every ounce of value from available optimization areas within the app stores.
  5. You need to consider Apple’s spotlight search. By using this app store feature, users can search the apps that they have installed on their mobile phones. When you enable Apple’s spotlight search, you can impact app usage and their engagement levels as people are going to be exposed to your app more frequently.



Also Read: Difference Between SEO and SEM(SEO vs SEM)




We have discussed some well known techniques that you can use for your App store optimization and Google Play store optimization.

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nimap January 10, 2020 0 Comments

What is an automation tester? Automation tester tools

What is an automation tester?

Automation tester is a person who specializes in testing programs and applications using testing tools that automate the process of testing and finding bugs and defects inside the developed applications. Because there is a vast number of test cases that can be generated for any application program, it is worthwhile to mention that the process of automation testing speeds up the testing process and makes it easier to find and analyze bugs in the application program.


There are various automation testing tools available in the market. These tools simplify the process of testing and all the testing process is done by software automation.


Automation Testing Tools

We are going to list down some of the top automation testing tools that are available in the market.


1. Ranorex Studio

This is an all in one tool that is used for automation of functional UI testing procedure, regression tests, data-driven tests and much more. Ranorex Studio provides an easy to click and go interface in order to automate the tests for web, desktop as well as mobile applications.


Here are the features provided by Ranorex Studio:


  • End to end testing as well as functional UI testing on all platforms desktop, web and mobile.
  • Cross-browser testing
  • Good for SAP, Delphi, ERP as well as legacy applications.
  • Compatible with iOS as well as Android applications.
  • Run tests locally as well as remotely, distributed or parallel on a selenium grid
  • Reporting technique is robust in nature


2. Mabl

Mabl is able to deliver automation testing that is end to end and is scriptless, it can be easily integrated with your delivery pipeline so that you can focus on improving your app.


Following are the features provided by the testing tool:


  • Proprietary machine learning models automatically identify as well as surface application issues.
  • Tests are managed to be automatically repaired whenever the UI is changed
  • Provides automation regression insights are provided on every build


3. Selenium

This is a well known and popular software that is used for regression testing purposes. It is an open-source testing tool that provides a record and playback facility for regression testing. The Selenuim IDE only is able to support the Mozilla Firefox web browser.


Following are the features provided by the testing tool:


  • It provides the facility to export the recorded script in many other languages such as Java, Ruby, RSpec, C#, Python.
  • Selenuim can easily be used with many different frameworks such as JUnit and TestNG
  • It is capable of executing multiple tests at a single time
  • Provides an autocomplete feature for Selenium commands that are common
  • Provides an easy walk through tests
  • Capable of identifying elements such as id, name, Xpath, and many other parameters
  • Stores test script as Ruby Script, HTML and any other format
  • Gives an option to assert the title for each page
  • It provides support for selenium user extensions.js file
  • It allows inserting commands at the middle of the script


4. QTP (MicroFocus UFT)

QTP is widely used for regression and functional testing, it supports every major software application as well as the environment. In order to simplify test creation and maintenance, it provides the concept of keyword-driven testing. It allows the tester to build test cases directly from the application.


  • Selenuim is very user-friendly and makes it easier for a non-technical person to create working test cases
  • It fixes the defects faster by thoroughly documenting and replicating defects for the developer
  • Integrate test creation and test documentation at a single site or point
  • Parameterization is much easier than that of WinRunner
  • QTP fully supports .NET development environment
  • QTP has better object identification mechanism
  • It can easily enhance QTP scripts without “Application under test”, is available by using the active screen


5. Rational Functional tester

This is an automated object oriented Functional testing tool that is capable of performing automated functional, regression, data have driven testing as well as GUI testing


The main features of this tool are as follows:

  • It provides support for a wide range of protocols and applications such as Java, HTML, .NET, Windows, SAP, Visual Basic and many more.
  • It is capable of recording actions and playing them on demand
  • Rational Functional tester integrates well with the source code management tools such as Rational Clear case and Rational team concert integration
  • It allows developers to create keyword introduced and associated scripts so that it can be reused.
  • It supports Eclipse Java Developer toolkit editor
  • Rational Functional tester supports custom controls through a proxy editor
  • It supports version control to enable parallel development of test scripts as well as concurrent usage by geographically development teams



So we have listed down the most popular testing tools that have been used by software development firms. We have also explained the basics of automation testing. If you have any requirements for hiring automation testers then do contact us at, with your requirement. We hope that you found this article useful.

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nimap January 9, 2020 0 Comments

Pros and Cons of Instagram for Business

Instagram has been provided to give all the features that you need in order to market for your business. This is the sole reason why Instagram is one of the main popular platforms for marketing your business. In this article, we are going to list down all the advantages as well as disadvantages that Instagram has when it is used for marketing purposes.


Pros or Advantages of Instagram for business:


  • Instagram is all about Photos:

Instagram has made it super easy to post photos and videos from your smartphone. Posts of images that the user posts on Instagram are going to remain on the platform forever unless the user deletes the post from his profile.


  • Instagram connects to your target audience well:

Instagram is proven to be one of the fastest-growing social networks. It has over 800 million monthly active users on its platform as well as over 40 billion shared photos,

It has a large number of active users and currently, its users are uploading about 95 million photos every day. The photos that are uploaded every day are getting about 4.2 billion likes per day.


  • Instagram has a high rate of engagement: 

Instagram can provide you with high engagement rates due to its ever-growing number of active users. As a matter of fact, Instagram has the most engaged users compared to any other social media platform. This engagement rate is about 70% higher than Facebook, apart from this the follower growth rate is 9% higher than the follower growth on Twitter at about 0.11%


  • Instagram allows you to post your content easily:

Since Instagram is developed specially made for smartphones, you can post your content any time and from any place provided you have an Internet connection. You can also enable your Instagram posts to appear on your other social media accounts. In order to do this just link your social media account to Facebook, Twitter, or Tumblr account.


  • Instagram provides a visual representation for your business:

Instagram is one of the best platforms for visual promotion for your brand or your business. That being said, you can post eye-catching photos of your products that can eventually increase your sales. People have been known to engage more in content pieces that have visual photos than plain texts. However, you should not just focus on providing good photos. Your Instagram post should also make use of the description field properly. And posts are known to drive more engagement when it comes to providing an interesting caption as well as a relevant hashtag.


  • Instagram enables you to respond more quickly:

If you are in the marketing group for your business, you have to be active in your category or niche. You need to make sure that you respond to your audience’s messages as well as their comments. Since Instagram is specially made for smartphones, you can respond to these messages and comments easily. People are more likely to trust your brand when you connect with them. It is important that you have a two-way connection between you and your target audience with your messages and comments. By doing so your audience is assured in trusting your services as well as your products.


  • Instagram can easily increase your reach:

The posts that you put on Instagram is going to remain on the platform forever unless you are not removing or deleting them. That is the reason why your old posts can provide you with engagement. However, you need to use hashtags carefully if you want this to happen.

All of your Instagram posts can help you to increase your reach. Just make sure that your posts are aimed as well as it is visible to your target audience. When used properly the hashtags can easily help you to increase your posts reach by multiple folds. You can use a lot more hashtags in your Instagram posts when compared to Twitter and still be free of any kind of penalties like that of twitter.



Recommended Read: How can PPC ads help to grow your business



Cons or Disadvantages of Instagram for Business:


 The main disadvantage that comes to mind is probably that Instagram is not a platform that just focuses on businesses. Usually, people use Instagram to pass time and connect with other people. There is only a small percentage of people or users who have the intention of buying something that they see on their news feed.


Using Instagram to market your services or products can lead to the following disadvantages:


  • The biggest advantage can become a disadvantage:

The main advantage of using Instagram can also become its disadvantage: it relies heavily on images. That means you need to be very careful of the images that you post on Instagram. Because it will attract followers.

Poor images will cause people that follow you to skip your page in their feed and not read the messages in your description.

Instagram pictures need to be square in dimensions to be the most effective. Using nonsquare images will cause parts of the image to not appear perfectly in the people’s news feed. That means that your message or your branding can get sloppy because not all of the words may be shown.


  • Not everyone is on the Instagram Platform:

This is one of the most obvious disadvantages of Instagram. Instagram is only available on iPhone and Android. And this further limits the users that you can leverage because if you need to target blackberry or Linux users, you cannot do this. This means you won’t be able to reach your target audience. That is why it is recommended to use other platforms to increase brand awareness. Facebook is now owned by Instagram, and its integrated marketing platform makes it easy to reach a larger audience.


  • Limitations to your content:

On Instagram, you cannot explain further the product in your post. You are allowed to only upload the videos that are about 60 seconds long. Also, the ideal length of captions for Instagram is 138 to 150 characters. For any kind of advertisement, it is 125 characters.

If you plan on using multiple hashtags, it is advisable to use only 5 to 10 hashtags. Using too many hashtags can easily be the reason for your account to be banned.


  • Instagram posts do not support clickable links:

The ideal length for Instagram captions can be only 125 to 150 characters. It can feel that it is even more restrictive if you want your audience to click on a link and lead them to a landing page outside of Instagram. You cannot include links in your caption because they won’t be able to click on it. You should not leave a link to a website outside of Instagram expecting your audience to copy and paste it in their browsers. This is too much work for users who are using an app where they can only scroll through their news feed and double tap on a post that they like. So instead of a link, you need to think of a creative way to invite them in order to visit your website. You can also have the option to leave your website link in your personal profile’s bio section.


  • Advertising is more difficult:

It is more difficult in order to target local markets on Instagram when you compare it to Facebook or Twitter. Instagram has fewer options to narrow down your target audience. You are also forced to rely only on organic traffic. Large businesses can only afford to advertise on this platform. The average CPC on Instagram is $0.50 to $1.00



You may also read: Online Advertising Trends For 2020




So now you know that every platform has its own advantages as well as disadvantages. You need to be careful when you choose a platform for your marketing purposes to meet your targeted marketing expectations. If you found this article useful then do check out our other articles as well.  You can Outsource Digital Marketing Service from Nimap Infotech to grow your business.


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nimap January 8, 2020 0 Comments

Top 10 Role and Responsibility of a Business Analyst

Over the years the role of a Business Analyst has been in great demand. This means that there is a need for the employment sector to fill in the gaps that require business analysts to function. In this article, we are going to discuss the roles and responsibilities of the Business analyst job.



A Business Analyst is able to work at the core intermediary of the company. The role, as well as the responsibilities of the business analyst, is able to proceed at several levels and dimensions that match the huge responsibilities for the core business of the organization. The core business of any company is packed with multiple processes and the successful working of these processes is under the responsibility of the Business Analyst that is nominated for the specific project. The primary responsibility of the Business Analyst include ideas for generating new processes, developing these processes as well as implementing these processes in order to ensure that they are functioning well.


In addition, a Business Analyst requires guaranteeing these processes are going to be organized in a way that permits these processes to modified for the other portions of the company. The Business Analyst includes a clear understanding of how these processes are functioning currently in the environment of the business. He is able to realize the operativeness and the worthiness of the process. He can identify the gaps as well as find solutions to plug them. The business analyst also ensures to prevent these gaps in the new processes.


Because business analysts serve at the core of the company processes, he needs to communicate with several departments of the organization. Communication with the uppermost position of the company management is the essential responsibility of the business analyst. He needs to interact with several departments within the company. He is also required to be aware of the companies consumer or customer behavior, which is influenced by the organization’s business. The job role of the business analyst is not static in nature. He requires being dynamic in his words, actions as well as ideas. In order to survive the constantly changing phase of the corporate market, a business analyst is always needed to review their processes constantly in the business unit and make the required changes if necessary. This behavior has been vital in order to ensure maximum customer fulfillment for the consumer of the organization and for the business profitability optimization as well.


Here are some of the responsibilities of the Business Analyst role:



1. Understanding Business Requirements:


One of the vital roles and responsibilities of the business analyst is the ability to function alongside project stakeholders, translate the requirements into details that the developers are able to understand. Also to translate the emerging questions that the developers ask into the details that the stakeholders can understand. The major skill required for this portion of the process is the evident ability of the business analyst to refine the varying messages as well as the requirements of the project stakeholders into a single refined vision that is consistent throughout the project. These tasks can require some amount of political and negotiation maneuvering. Business analysts need to spend some amount of time in completely understanding the project stakeholder’s requirements.



2. Possibilities of the system:


At the beginning of the project, the role of the Business analyst may easily seem to be that of the one among software development teams that are designated for the project. However, they are required to work alongside key project consumers or stakeholders as well as the business people and communicate with them to formulate the vision of the business for the project. The main goal of the Business analyst is to obtain the project concentrated early by being able to transform an initial high-level goal into something realistic.



3. Presentation and public speaking:


For the business, it has been of paramount importance to value the creation as well as the ability to deliver a quality presentation on the topics such as project status, application design as well as business requirements. Generally, people who are interested in the presentation of BAs are the senior business and IT management people. The main responsibility of BAs is to impress the stakeholders and other authorities with their presentation abilities that would have a notable effect on the growth of the business.



4. Elaborate on the details of the project:


The most important responsibility of the Business Analyst is to elaborate on the details. This is the area where he gets into evaluating the needs and guarantee the implementation team has the entire details that they require for implementing the process. Most probably this phase includes working with a wide range of project stakeholders or consumers across the company to guarantee their needs as well as the knowledge are combined into a detailed conversation about what will they actually build. In a conventional or a waterfall approach for the business, this phase is integrated with the beginning of the project and it covers the judgment of funding the project or not. In many cases this phase takes place a bit later, after the time and the trust of the stakeholder is absorbed. BAs require a data model or specification as well. Regardless of how a BA chooses to mention, this phase should be completed when the stakeholders or customers have signed on the agreement on what will get implemented and the developer has made aware of what they have to design and implement for the project.


At many companies today, the project phase is taken into an iterative fashion. This means that the BAs prepares the functional specification and other requirements in a phase that are accepted by the organization and the development team has designed as well as implemented it. User stories, as well as use cases, are more suited to this kind of iterative strategy which is compared to the single functional specification. A particular set of needs is to prepare for the development to begin. The role of the BA typically changes from an active side to a reactive side




Recommended Read: Business Analyst vs Project Manager




5. Provide support for project implementation:


The BAs involved in the implementation support throughout the life cycle end. BAs are generally not involved in the implementation directly unless they are holding extra roles for the designated project. However they have been naturally brought in if there are problems at the time of implementation, that can cause some additional needs to be addressed. This support could involve enabling problem-solving meetings to identify how certain business requirements can easily be met providing newly identified technology constraints.

As the implementation tasks are finished, often BAs need to have more active tasks. They might be required to support the business to accept the new solution, which is being implemented. The task majorly involves analyzing how the stakeholder or consumers will use the new solutions in order to complete certain tasks or activities. These tasks can encompass user documentation as well as training or acceptance testing. It is becoming common for BAs to proceed to take part in the project at this stage. This phase is over when the project is delivered to the production environment and the stakeholders of the business are capable of accessing it. At this process of solution implementation, new requirements, as well as needs, are discovered. The BAs might receive new projects to start and the entire cycle continues again.



6. Functional Requirements and Non-Functional Requirements:


Delivering a  successful end product is one of the critical and crucial roles, as well as the responsibilities of a BA, can have. He or she should determine what the project should be able to do as well as how it should work. In terms of Business Analysis, these objectives can easily be referred to as functional (What the project should do) and the non-functional (how the project should work) requirements. The functional, and non-functional requirements, provide and give a role in mentioning the capabilities of the completed product. As the categories are matured greater importance is provided to the non-functional requirements. The main reason for this is that once the product gets its place in the real environment. The BA is free to start developing on what it ensures to raise its value.


7.  User Acceptance Testing


The responsibilities of the BAs do not end up with the identification of the needs and requirements of the business process or project. Ensuring that delivered product is completely functioning well as it is designed to be used, in addition to ensuring the product delivered provides complete satisfaction for the user requirements, this is one of the most important responsibilities of the BAs. User Acceptance Testing is the only possible as well as a proven way to ensure that the product is accepted. While the product is in the development as well as deployment stages, BAs should actively function for the development of user-testing scenarios via various different testing approaches. The best indication of user acceptance is that the product will completely be able to offer the expected end result.



8. Technical Writing, Decision Making & Problem Solving:


The main role of BAs is the building and development of business requirements specification, as well as other phases of the user documentation. They are in need to develop informative, as well as coherent and easily usable documents for professional success. When it comes to decision making, there are many formalized techniques that can be used as it is available, including decision matrix, which can offer full support to make business appropriate, quality as well as defendable decisions, which can support to offer the best service for the internal clients as well as enhance the process performance. As similar to decision making, there can be several formalized problem-solving techniques such as Brainstorming and Five Whys, which can easily support to identify the root cause of any problem and create powerful solutions.


9. Maintenance of System and Operations:


Once all of the business requirements have been understood and they have been addressed and the solution is offered, the role of Business Analysts steers towards preventing or correcting defects, making changes, as well as providing enhancements and easy maintenance of the system to provide value to the system. They are also involved in providing maintenance reports, system validation reports, as well as deactivation plans and other planned reports. The Business Analysts will involve in evaluating the system completely to find when the replacement or deactivation is needed.


10. Team Building:


It is an inevitable responsibility of BAs and they are required to lead all ad hoc or formalized teams. They are in need to coordinate, structure, and lead the team members to make their role more successfully.



So now you see and understand the roles and responsibilities of Business Analysts. We hope you found this article useful. You can Hire a Business Analyst for Nimap Infotech to grow your business


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nimap January 7, 2020 0 Comments

Business Analyst vs Project Manager

Many question me whether the roles of a business analyst and that of the project manager are one and the same or not. The distinction between the project manager and a business analyst is far fetched between each of them and each of these roles are very distinct and different from one another. Although in companies where the scope and budget are limited as well as the resources that fulfill or supplement these roles are limited in number, in such cases these roles can be performed by one and the same person. In this article, we are going to clear out the air and discuss what a business analyst does and how it is different from that of a project manager role.

In many companies where the resources are limited, it often happens that these two roles are played by the same person and this depends on the number of resources that each of these roles has and how they can make an impact on the overall project coordination and execution.

Each of these roles is often distinguished as a full-time effort and the merger of these two roles means that there can be an increased risk as well as the project quality can be compromised and the end product may not always be able to satisfy the client.

The business analyst role is very different and not mergeable with the project manager role in some situations, however, if the project permits and the scope is well defined then these two roles can be performed by the same person in some situations. This entirely depends on the situation that is at hand and how the risk factor affects the project. If the risk is low and mitigable then these roles are combined depending on the project size and cost otherwise these roles are better off performed when it is separated from each other.


Let’s have a side by side comparison of the two roles: Business Analyst VS Project Manager.


Business Analyst

Project Manager

A business analyst is a person who is responsible for discovering, analyzing and synthesizing information from a variety of sources within the enterprise.A project manager is a person who has total responsibility for ensuring the project is completed on time, within the budget and the scope and at the desired performance level.
A business analyst is those who analyze the business process and suggest products and solutions to further strengthen the business.A project manager is a person who deals with the proper execution of the project and ensures that the project is delivered to the client within the stipulated budget and time constraints.
A business analyst always interacts with clients and thus this is an open role.The project manager may or may not interact with the client and this depends on the scope and the type of the project hence this is a closed role.
A business analyst can ensure that the customers actually use the product once it has been implemented.Project managers ensure that the project is delivered on time within the limited budget, they ensure that the project is completed within the available resources.
A business analyst may or may not handle a team and this depends on the requirements.A project manager always handles a team and makes sure the project resources are assigned the right tasks at hand.
The Business Analysts handles the business aspects of the project, this can include the business process to improve and may include coordination with the Project ManagerThe Project manager handles the execution of the project and this involves, assigning the development tasks and resources for the timely completion of the project within the stipulated budget available as well as the resources available.
The business analyst defines the business process scope and suggests improvements and corrections boost business growthThe project manager deals with the proper execution of the business project for development purposes.
The business analyst handles the business scope of the project and deals with the implementation of the end product for the business.The project manager deals with the overall development of the end project and deals with changes done to the project to satisfy the business model.


Hire a Business Analyst



So you see the roles for the Project manager and that of a Business Analyst(business analyst vs project manager) is very different from each other. One concentrates on the project aspects of the business and the other the client satisfaction part for the business. To sum up, there are instances that depend on the project scope where these roles are merged together to function as a single role, however, this approach increases the risk factor and can cause a decrease in the project execution quality.

Whatever your organizational roles are, the situation depends on the demands of the project for managerial purposes.

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nimap January 6, 2020 0 Comments

What’s the best way to learn iOS development with Swift?

I always get asked the question of what is the best way to learn and start your career with iOS development with Swift or with just about any programming language or development environment. As a seasoned developer, I will suggest you many things that you can do in order to up your career as an iOS app developer. In plain and simple words, it is not easy to learn any programming language unless you have the knowledge about how to implement the logic concepts for solving real life problems. Learning any programming language for that matter will only change the platform or the language, but the implementation logic remains the same, only the programming language changes.


If you are comfortable with learning a particular programming language through the use of interactive videos and tutorials, then you need to go with that method. Or if you are comfortable with learning the language through reading books, then you can follow that method.

Whichever method you choose, always follow the rule of thumb that is to write and program real life programming concepts through the use of implementing real life problems and finding a solution for them.


To learn iOS and Android Development visit:


I would suggest to try and think of an idea of implementing a real life problem and solving it with the use of a programming language solution that eventually makes the life of ordinary consumers easy. It can be as simple as designing a calculator or creating a to-do list app for noting down important tasks and things that you need to keep track of. There are many helpful resources on the Internet that you can use and gain knowledge from. Always try to make use of most of the resources available to use. You can also join programming forums such as StackOverflow and try to gain knowledge from asking questions about your implementation language.


Alternatively, you can use YouTube as there are many tutorials for literally any programming language that you can possibly find. I would recommend you to follow such YouTube channels and get regular updates as to how you can use and learn logical concepts that you can implement in your daily programming tasks. Try and achieve a single goal at a time. Set short goals for your learning courses and make sure that you implement and write a program to achieve those goals.


Make use of the time available to you to think and come up with useful app ideas that you can possibly implement using the programming language of your choice. 

If you are a complete beginner then it is best that you learn the basics of how logic can be written. Try and solve logical puzzles and games to make sure that your logical knowledge is increased. You can get many such techniques that help you to master the logical knowledge and knowhow about how to implement common logic concepts in your programming.


Recommended Blog: Steps to become iOS Developer


It is only by experience that you will learn how you can develop and implement logical apps in your quest to learn a language. Trust me it takes years and several developments attempt to even perfect a language let alone any language that you want to learn. Only by following these methods you will be able to achieve these targets and become an overall better programmer with each passing day.

There is no shortcut to success. You need to be patient and hardworking to achieve something. This is true for programming concepts as well. As the more, you try and think about implementing a problem. The more you will be better at it. Follow your quest wholeheartedly and try to learn a new thing each day.



Conclusion: As time passes you can become better at what you do best. This is true for iOS development with Swift. This is true for any programming language also. You will only become better at it only if you stick to it. If you fail with a concept then don’t try and ignore it, try to get to the heart of the concept and you will achieve it.


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nimap January 3, 2020 0 Comments

What is Bespoke Software? What are its advantages and disadvantages

In today’s world, It is regarded that a personalized and customized approach is the perfect solution towards solving the day to day problems and delivering satisfaction in the way things are done. This is true for all things be it custom emails, custom clothing, custom greetings, and even custom software. In short, Custom software is the way for solving business problems as they cater to solving a specific set of challenges faced by any organization. Bespoke software is nothing but custom software that is designed for the specific organizations and caters to specific goals that the company wants to achieve. Bespoke software caters is the next version of tailor-made software as they are custom designed and developed according to the specifications and goals to be achieved by the company or organization.

By making a decision to go forward with the development of bespoke software solutions for your company or organization’s business you can be giving your company a new platform to grow, develop as well as expand. In Spite of this, many companies hesitate to invest in custom made software solutions, tailored to their specific needs, and they settle for off-shelf products. 


Let’s see if the decision that they make is the right one or not:


Bespoke Software Advantages:



1. Individually crafted solution:

Bespoke software is comparable to a custom-tailored suit. It will fit your parameters perfectly. Compared to the suit that you buy in shops, it needs some adjustments and alterations in order to fit you perfectly. The same is true for off the shelf products as well. Compared to custom software, they are an all-purpose solution, which can be used by many companies and this software often ends up trying to change your business to fit the technology rather than changing the technology to fit the business.


2. Returns on Investment:

While bespoke software can often involve investments, you often start experiencing financial benefits for your investments almost immediately. When it is well planned and well built, the time, as well as the human resource savings, can quickly pay for themselves, as can the competitive edge that you can gain by developing better systems than your rivals. Bespoke software can increase your company’s operating efficiency when it is well planned and executed to develop custom software for your business.


3. Better Security:

Common off the shelf products have one major disadvantage, hackers know all the security loopholes of such kind of programs and can often take advantage of these weaknesses. That is the reason why you do not feel 100% secure when you’re using such software. On the other hand, custom software or bespoke software is only used by your business and this cuts the chances of hacks and break-ins to a bare minimum. This also reduces the chances of incentives for hacking. When you use an off the shelf product, you can get successful in hacking one system and can potentially access thousands more that use the same software.


4. Scalability:

If your company grows or it expands to cover various other market sectors, the off the shelf solution may not cope or input in a way the system develops over time. Bespoke software can grow and scale together with your business as it expands.


5. Time Saving:

Bespoke software can help you to save time and resources that help you utilize the full potential of your resources. Because the software is custom designed to fit your needs, you can use the software to manage a critical business process that saves you time. This does not happen with off the shelf products. As they say, time saved is money saved.



Also Read: Off the Shelf Software Vs Custom Software



Bespoke Software Disadvantages:



1. Initial costs are higher than off-shelf software:

The upfront costs that are borne by the company in the initial stages associated with custom software development is the biggest disadvantage. Bespoke software or custom made software often costs more than its off-shelf variants, mainly due to the fact that it requires more time and effort to create the perfect solution. Eventually, the benefits that any organization can get once the software is developed often can bring you much more money than you spend on it.

2. Waiting Time is high:

Since custom software or bespoke software is created from scratch, companies need to wait for some time for the developers to build it. However, this is the perfect fit for your business, it is well worth the wait because all good things require some time and effort to be created.


Conclusion: So we see that custom solution is the way forward. As the benefits outway the costs that are associated with it. If you’re looking for bespoke software development, simply drop your requirements to and let our experienced and highly technical developers take care of developing your software solution.

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nimap January 2, 2020 0 Comments

Best Email Marketing Tools for Business

Have you ever wondered how popular companies do their marketing so tactfully? This is because they do not depend on only one vertical for efficient marketing. Of course, email marketing is one tactic that they use heavily. Email marketing is widely used by many companies today. Efficient email marketing can easily attract customers and intrigue them into buying your products and service offerings.

Choosing the right email marketing service and provide a huge boost to your email marketing campaign and also have a significant impact on the success of your email marketing campaigns.


In this blog article, we are going to discuss the popular email marketing tools that you need to use for 2020. Let’s begin:


Why do you need to choose the best email marketing service and its importance?


Email marketing has always been one of the most cost-effective tools for any small and medium businesses.


According to the Direct Marketing Association, email marketing has been witnessing an average 4300 percent return on investment(ROI) for the businesses conducted in the US.


The main reason why this is possible is that it is easy to manage and operate. Email marketing provides you full control and allows you to establish direct contact with your customers.


It is pivotal to understand that a lot of factors that depend on the success of your email marketing campaign solely depends on the email marketing software that you choose. These services are responsible for making sure that your emails actually get delivered and lands into the inbox of your customers.


If you are not careful with your email delivery services then you can easily end up paying a lot more money for fewer features and terrible email delivery rates, which can cause you to lose even more money.


What to look into a Good email marketing Tool?


A good email marketing tool will provide you an easy to use drag and drop interface for creating awesome email marketing content and allow you to create highly engaging newsletters.


These services will easily enable you to send bulk emails that are actually personalized and customized as well as targeted without doing a lot of work. This is known as marketing automation


Apart from this, your email marketing service must make it easy to manage and organize your contact list into groups and allow you to easily track and analyze the performance of your email marketing campaigns that you carry out.


Most importantly, a good email marketing service will highly ensure that your email marketing emails will not land into the spam folder of your customer’s inbox.


Let’s have a look at some of the most popular email marketing email service providers, and let’s compare them at how they stack up against each other.


1. Constant Contact:

constant contact logoConstant Contact is one of the largest as well as the fastest-growing email marketing service in the world. It is also the easiest to use as well as a beginner-friendly email marketing service. You can manage your contact list, email templates, the marketing calendar, and lots more features that are provided to you.

Each account provides you with easy tracking and reporting, built-in social media tools, free image library, list segmentation, Facebook ads, as well as Shopify integration for your e-commerce website. Constant contact also provides unmatched support with a live chat feature, phone calls, as well as a vast library of email resources. Constant Contact has a 60-day trial that is free, and after that, they provide services for as low as 20$ per month.


2. Drip:

Drip logoDrip is a powerful email marketing platform for an e-commerce store, bloggers as well as digital marketers. They offer a wide range of tools in order to make marketing automation, sales funnel as well as personalization easy and efficient. They offer seamless integration for WordPress and WooCommerce. This allows you to easily add forms to your websites as well as allow you to capture more leads.

Drip is pricier compared to other email marketing services but it offers more advanced features that others do not offer. Drip offers a free account for upto 100 subscribers, after that their plans start from 49$ per month.



3. SendinBlue:

SendinblueSendinBlue is an all-round SMS and email marketing software for businesses. They are one of the fastest email marketing services in Europe. It provides an easy to use platform with excellent and advanced tools to create beautiful and highly engaging emails. Their simple drag and drop tools are easy to use as well as perfect for beginners who do not have any experience in email marketing.

SendinBlue offers a free email marketing plan that allows you to send upto 300 emails per day, and all of these emails have branding. Include segmentation, Facebook Ads, chat feature and many more. Their paid plans start from 25$ per month.





You may also read: How can PPC ads help to grow your business



4. ConvertKit:

Convertkit logoConvertKit is a robust email marketing platform that can be used by professional bloggers, authors as well as marketers. It is very easy to use and provides powerful features. With ConvertKit you can be able to segment users to those who are interested and those who have already purchased your products. This helps you to increase conversions with automated emails that feel more personal and customized. This is called targeted email marketing.

Convertkit offers email-based support and provides an extensive knowledge base with great learning material. Convertkit offers a 14-day free trial and their premium plans start from 29$ per month. They also have a 30-day refund policy.



5. MailChimp:

Mailchimp logoMailChimp is another popular email marketing service providers in the world primarily because they provide a free forever email marketing service plan. Mailchimp comes with an easy email builder, autoresponders, segmenting contacts as well as groups and simple tracking for any kind of analytics.

You can easily integrate MailChimp with many platforms such as WordPress, Magento, Shopify, and many more platforms. Mailchimp offers a free plan for upto 2000 subscribers and you can send upto 12000 emails. Paid plans start from 10$ per month.




 So we have listed down the top 5 email marketing tools that you can use in 2020. These email marketing tools provides you with a host of features that you can leverage and use to increase your customer base and market your product and services better. We hope you will use these best email marketing tools for your emailers and marketing campaigns. If you found this article useful then do check out our other articles as well

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nimap December 30, 2019 0 Comments

Advantages of digital advertising for small business

In this world of booming technology and rising the economy, it goes hand in hand for companies to adapt to new technology and newer methods of marketing. Nowadays there is a new trend for companies to use online marketing techniques or digital marketing strategies. Digital marketing opens up a plethora of opportunities for businesses to gain consumers through various means and techniques using digital marketing. Seems like digital marketing is the way forward for small and medium business to gain new customers and increase their target consumers.

In this article, we are going to discuss the wonderful benefits and advantages that small and medium businesses have when they decide to use digital marketing for increasing their customer base and increase their business revenue.


If you are looking to drive up your visibility for your business in the online world and eventually increase the sales of your brand. Then you must look forward to these 5 advantages that you can leverage when you use digital marketing. Let’s have a deeper look at the top 5 benefits that Digital Marketing can offer to you as a brand.


1. Cost-Effective:

Digital marketing has always been and will continue to be cost-effective when you compare it with the cost associated with traditional advertising, which is much more expensive. For small emerging and growing businesses cost can be a big deal for carrying out marketing activities. They need to be very careful about how and what they spend their budget on because their resources are limited in number.


If you are the owner of a small company and you decide to go with traditional means of advertising such as print, billboards, a TV commercial then you must be ready to spend heavily.

Hiring a graphics designer is something that you need to do in order to make your ads look like they are professionally designed. Aside from the expenses associated with hiring a designer, there are also additional charges associated with getting your ad featured in a magazine or a newspaper.

Now you might want to take that extra mile and have ads on TV as well as radio. This is great and can open up many different opportunities, but you need to understand that your costs can easily skyrocket.


You will have no such kind of issues if you choose to go digital, this can be much more affordable. There are instances where the cost can be completely zero, and you do your marketing free of cost. Posting on some social media websites does not cost you any money. You can easily get an unmatched reach for your social media activities while saving money that you can use for other things. 


Even when you do invest on digital media advertising such as Google Ads or Facebook Ads, etc the cost per 1000 impressions or the cost per click is comparatively less expensive than paying for a billboard or a print ad which might not reach as many people comparatively


2. Fast and Easy to Plan:

Digital Advertising has always offered the advantage of being fast as well as easy to plan and manage. The same cannot be said about traditional marketing which needs to be planned way ahead in advance. It can take weeks or months before it is actually implemented.


When you use digital marketing this is not the case. The time for a turnaround that it takes to set up a digital advertising campaign is so much quicker and much more efficient than traditional marketing


Let’s say that you decide to run an ad campaign for one of your products at the last minute. If you are using digital then you can run an ad campaign for it almost instantly if you have time and know what you are doing.


Traditional marketing outlets by nature are not as flexible to operate that fast. The only thing that is required of you is to click a few buttons and you can soon see your ad out there for the public to see.


Going digital provides you with the option to make quick changes at any time you require. Time is such an important commodity in business and even more for small companies as well as startups. Being able to save time means there is a much better opportunity to get a good return on investment (ROI) much sooner.


3. Easy to keep track:

As digital advertising is easy to plan, it can also be easy to track. If you need to know something about your digital ad campaign, you can easily find it from your ad campaign settings.


When you need to know what is working for you and what is not. The digital option makes it easy for you to measure all the important aspects of the campaign. Yes, it is true that analytics make it easy to measure the ROI of your campaign. For example, your website has a regular email campaign, and you want to know how many people are opening it regularly.


As your actual ad is concerned, you are able to simply track how many times that particular ad is clicked on. You can compare with how many times the ad has been viewed.

When you compare it with the billboard example, you can pay thousands more for a billboard than a Facebook ad, you cannot know how many people saw the billboard, their demographic if it has resonated with them.

You can easily make analytics work for you. Since it is one of the main advantages that is offered by digital marketing.



Recommended Blog: Online Advertising Trends For 2020



4. Easy to update:

Since digital advertising is very easy to keep track of, this follows also that it is easy to update. This is extremely helpful if you want to monitor your digital marketing campaigns both major as well as a minor.


What if you thought of a better message for your creatives than the one you just published yesterday? Or the one that you put out just hours ago. What if you’re running short of temporary sales on your website.


Well, all things that you need to do is to just update your message through your ad platform whether you are using Google Ads, or Facebook Ads Manager, etc.


With traditional advertising, you cannot make such updates. There is no turning back once you send out your ad. So if you are stuck with offline advertising the best precaution is to double-check or even triple check your entries before sending it out, the copy, the design, the color scheme everything about your ad campaign.


5. Targetted:

Digital advertising is targeted. This means that you have fine-grained control on who sees your ad. And perhaps, more importantly, you can make sure that your ad is seen only by those people who really have an interest in it.


What makes digital advertising this targetted?

The many tools that are available on your platform such as social media networks possible. For example, let’s say you have a children’s clothing line. You are looking to step up your ad campaign for your line’s products that are made exclusively for two to three-year-olds.


You can use targetted keywords in your product descriptions that parents will be searching in Google around your product, or you can easily target parents of toddlers directly on social media.


Another obvious benefit of going digital is that it has an unlimited reach. You simply cannot beat it, because you can be located anywhere on the globe and still reach everyone you want to sell your products to.


Imagine the kind of reach that such a global reach will be able to have for your small business. It will allow going beyond what you previously thought were borders and will still let you connect to people. Those people will become your target audience and can easily become your next customer.

In decades past, a small business with limited resources cannot hope to be more than a brick and mortar store, but this is no longer true.

The digital revolution is now in full swing, and there is no coming back for every industry that decides to be a part of it.

Lastly, the role of digital advertising in driving your business ROI is immense. That is the bottom line and the ultimate goal for any company big or small.



These are the best digital marketing advantages when you adapt to digital marketing for your small business. The techniques involved gives you fine-grained control over all the activities that you can do related to digital marketing. If you’re looking to outsource digital marketing service then do contact us at We have talented professionals ready to onboard your project.


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nimap December 30, 2019 0 Comments

Best SEO tools you must use in 2020

SEO has always been an important factor in ranking your website on Search Engine Result Pages. Proper SEO done will always help in boosting the ranks of your organization’s website thus helping you get more traffic and relevant value out of Internet Searches. Among 80% of all internet searches that come are generated from the clicked pages that rank at the highest number possible in SERP pages of search engines.


In this article, we will tell you the best SEO tools that you can use in 2020 for leveraging the power of the Internet and drive traffic to your website. These SEO tools are recommended by many digital marketing specialists who have a profound history for driving the right traffic to websites enabling it to rank higher in Search Engine Result Pages.

Let’s start with the list of tools:


1. AHREFs:

ahrefs logo

AHREFs is one of the highly recommended tools for SEO analysis and it comes only second to Google when it comes to being the largest website crawlers. Many SEO experts can’t get enough of the famous AHREFs site audit tool as it has proved itself to be the best Website Audit Tool that is around.

This tool is able to highlight which parts of your website require improvement in order to help your website get the best rankings possible from Search Engines. Looking from the competitor analysis perspective, you are easily able to use AHREFs in order to determine your competitor’s backlinks and use them for getting a starting point for your own brand.


You can easily use AHREFs to determine the niche as well as finding the most linked to content that is present within your niche. This tool is well known and famous in the SEO industry to find websites that have backlinked to your competitors but are not backlinked to your website.

AHREFs is famous to maintain the largest database of backlinks and it is proven to be instrumental in getting any website ranked.


2. Google Search Console:

Google Search Console LogoGoogle Search Console is a freely available tool that is used to set up and configure your website’s indexing properties as well as to monitor your website’s presence in Google SERPs. This tool is offered freely to everyone and anyone with little knowledge can use it.

The only thing that you need to do is to add some code to your website or going through Google Analytics and submit your sitemap for indexing. You are able to control what gets indexed and how your entire website is represented with this account. As a prolific SEO checker tool, you can understand how Google and its users will view your website and allow you to optimize for better performance in Google Search Results.


3. SEMRush:

semrush logoMarketing SEO tools such as SEMRush always tends to be a favorite in the SEO community. Experts love the fact that you can easily access your rankings as well as make changes to it and also discover newer ranking opportunities.

One of the excellent and most popular SEO features that this tool provides to users is the Domain VS Domain Analysis that allows you to easily compare your website with your competitors. If you are looking for a tool that allows you to easily generate analytics reports that can help you to better understand your websites search data, traffic as well as your competitors and you can also compare keywords and domains. This tool provides an on pages SEO checker that allows you to easily monitor your rankings as well as enables you to find recommendations on how you can improve your website’s performance.


4. KWFinder:

KWFinder logoThis is an SEO Keyword finder tool that allows you to find long-tail relevant keywords that have less competition and are much easier to rank for in terms of SEO. Experts are well known to use this tool to find the best keywords as well as run analysis reports on backlinks and SERPs.

This rank tracker tool helps you to easily find and determine your rank and track your improvement based on one key metric. If you’re not satisfied with the keywords, you can easily get a huge ton of keyword ideas that can help you to rank your website higher.


5. MOZ

Moz logoSEO software MOZ has kept popping up as one of the best SEO tools that many experts recommend to use. There are many who rave about how Moz keeps itself up to date despite Google’s regular algorithm changes. The community that MOZ has been able to build itself over the years has proven to be very effective. The chat portal provided by MOZ always proves to given an insightful response to every question that is asked by its users.

Moz is a powerhouse. You can get many insights into how your website’s performance is and how you can improve it further. Moz also provides a free toolbar that you can download and use for free and this allows you to see your store’s metrics while you are browsing any page.




Recommended Blog: 9 SEO Trends for 2020 That You Need To Know



6. UberSuggest:

UbersuggestUbersuggest is a tool that is developed by Niel Patel. This is a keyword finder tool that helps you to identify relevant and catchy keywords and also the search intent behind them by displaying the top ranking SERPs for them. You can find short as well as long-tail phrases, you can find the right terms that you can use for your website as well as get hundreds of suggestions from this free keyword tool.

This tool is great for both organic as well as paid search, this tool helps to determine whether a keyword is worth targeting and how competitive it is.


7. Answer the Public:

answerthepublic logoFree SEO tools like Answer the Public helps you to find topics that you can easily write about for your blog or e-commerce website. This tool is great for finding featured snippet opportunities.

You can use this free tool to find out and create content around keywords like fitness, yoga, running, Crossfit, exercise as well as the entire spectrum.



8. SpyFu:

SpyfuSpyFu also has a free and a premium version. Using SpyFu you can easily view the number of times a keyword gets searched for each month while being able to easily determine the difficulty for ranking that particular keyword.

You can easily search for your competitors, or your own website in order to see how many organic keywords they have, how many monthly clicks that they get as well as who are their competitors are both paid and organic.


9. Woorank:

woorank logoAs a top SEO analysis tool, Woorank offers both premium as well as free services, in order to track and report on your marketing data. You can plug in your competitors as well as discover which keywords they are targeting so that you can overlap with theirs.


Try the reporting feature on how the keywords perform over time to really understand your industry and optimize for the users in the best possible way. It can be used to understand the things that are lacking for your website from both the technical and content perspective.


10. Majestic:

Majestic is one of the best marketing tools that you can use for SEO purposes according to experts. It provides countless new features like the Majestic Million which lets you see the rankings of top million websites.

The website explorer allows you to see the general overview of your online store as well as the number of backlinks you have. It also works as a keyword tool allowing you to find the best keywords that you can rank for while having features geared to site comparison and tracking your rank.



You may also read: Online Advertising Trends For 2020



Conclusion: So we have listed down the 10 best SEO tools that you need to use in 2020. We hope that you liked this article and have found it informative. These search engine optimization tools prove to be effective in many cases to boost your rankings forward and help gain internet traffic that is relevant to your niche.


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nimap December 28, 2019 0 Comments

iOS 13 vs iOS 12: Which Apple Operating System Is Better?

It is said that the newer version of any software is better than the older version of the software that is available. This is true for all kinds of software including operating systems that are available. In this article, we are going to discuss which operating system is better for you for your iPhone. Why you should choose to upgrade your software for your iPhone.


iOS 13 vs iOS 12: Availability and compatibility


iOS 13 was in public beta for quite a while now. After testing it has confirmed to be the newest operating system for iPhones. iOS 13 will not be compatible with phones running iOS 12. You should have an iPhone 6S or an iPhone SE or later devices or an iPod touch 7th Generation.

Following are the devices that are incompatible with iOS 13: iPhone 5S, iPhone 6 and 6 Plus, all of these devices can easily run the latter operating system easily that is iOS 12.


iOS 13 vs iOS 12: Signins and Dark Mode


The two of the most highly touted features as well as these features being the biggest provided for iOS 13 are Dark Mode and Sign In with Apple. The Dark Mode is a feature that enables a black midnight color theme that can be used by any app of your smartphones and works with all of your native apps. This will also be available for third-party developers to integrate into their apps.


This mode is designed to go light on your eye as well as to make using your phone easier and more battery-friendly. This low light mode can be configured to come active at sunset or at a specific time that you can set. There is a quick toggle that you can activate in the control center. Of course, you can also decide to use this theme all the time.


The sign is also a new feature that is included with iOS 13, this feature is similar to FaceBook Sign in or Microsoft sign in or Google’s Sign in. Any app that you use will be able to use this custom Apple sign feature that the developers can use to integrate with your applications.


iOS 13 vs iOS 12: Performance


iOS 12 offers significant performance boosts over iOS 11 in comparison, but iOS 13 takes the things to the next level. Apple claims that apps launch upto 2 times faster-using iOS 13 while the Face ID is upto 30% faster. App downloads and updates are set to become a lot smaller from this update, and this will apply to iOS 12 as well.


iOS 13 vs iOS 12: Siri


Siri aims to get better and better with every newer version of the Operating system. iOS 12 is known to enhance translation skills, massively improved its ability to make suggestions, Added Siri shortcuts and that lets you create custom actions that the user can trigger using a specific phrase. Siri is even capable to suggest some shortcuts that you might like as it tries to learn your routine.

With iOS 13 all of the above still apply, but it is even better than ever, as Siri can ask to follow up questions when you are running a shortcut if any extra information is needed. The ability of Siri to make suggestions has also been improved further. For example, it can suggest some shortcuts based on time and locations.


And you are going to enjoy interacting with Siri much more because its sound has been enhanced to make it sound more natural. All thanks to the neural text to speech technology.



Recommended Blog: Steps to become iOS Developer



iOS 13 vs iOS 12: Camera and Photos


The camera and photos are two of the main areas that have been given a lot of focus on iOS 13. These features were not the main focus in iOS 12 but they were not completely ignored either.

The camera has got a portrait Lighting mode as a part of iOS 12, while QR code reading has been automatic, as well as the ability to search for specific photos has been improved and you can search by events and as well as use multiple search terms at once.


Now in iOS 13 you can change the intensity of light in Portrait Mode, as well as a new monochromatic feature has been added, that is photos can now be taken in black and white color. There also has been a redesigned editing experience that allows you to review each individual effect. It makes use of new editing tools right in the Photos app such as “Vibrance”, “Noise Reduction”, “Perspective correction”


The biggest change comes from how the photos are displayed with a new photos tab that can highlight shots from specific days, months or years.


iOS 13 vs iOS 12: Maps


Apple has added more details to Maps in iOS 12 along with things like more accurate location entrances and much more up-to-date information, as well as switching to using its own mapping information instead of relying on third parties.


With iOS 13 through Maps, now it allows you to take a look at places at the ground level, in 3D similar to Google Street View.


You can get real-time transit information and in select locations, there are more realistic and detailed maps. You can also now easily access your favorite locations, so setting up navigation is quicker and easier.


Messages, Reminders, and Memoji


Apple has now redesigned the reminders app for iOS 13 and has given it a completely new interface, support for attachments as well as smart lists, which is tuned to automatically organize and display reminders given you the choice to view just those that are relevant to you today.


Messages are improved too, Apple lets you personalize your messages and interactions with animations and Memoji features, which allows you to create a cartoon version of your own face.

As for the messages app itself, you can share your photo and name but can choose to do this with everyone or just your contacts or with no one.


iOS 13 vs iOS 12: Augmented Reality


iOS 12 added ARKit 2 which allows for shared experiences in AR opening doors to all sorts of multiplayer AR games and apps.


With iOS 13 Apple has now moved to ARKit 3 which allows AR content to realistically pass behind or in front of people in the real world, making it more realistic


This allows AR experiences to use both the front and the rear cameras at the same time, as well as track multiple faces and using Reality Composer you can create your own AR scenes using simple drag and drop controls.


iOS 13 vs iOS 12: Other features


There are numerous other features that have made some changes to how these features work such as Grouped Notifications, screen time information, improvements to Do Not Disturb,  a new Measure app, as well as some small updates to most of the stock apps.


You will be able to find all of these in iOS 13 too but with further addition and updates, for example, CarPlay, voice controls, Safari, Notes as well as the App Store, Apple Health and Apple Music have been updated in ways small or large.



Also Read: Is iOS app development a good career in 2019?





So now you know that updating your iPhone with the newest version of iOS is worth the deal or not. As far as features are concerned, and from the security point of view. It is better to keep your phone running the latest version of iOS so that you have all new features and bug fixes accessible at your fingertips.

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nimap December 24, 2019 0 Comments

Session for OOPs Concepts By Priyank Ranka


  Over 354 people have rated [5/5]


Overview for OOPs Concept

In this world where every graduate aspires to become a software developer. There is a need to prepare the students and aspirants to be able to face the challenges that will normally be faced by budding and aspiring professionals. Grasp the OOPs concepts taught by expert professionals like Priyank Ranka who has 12+ years of experience as an iOS developer.. It is very essential for budding students and professionals to sharpen their skills and be ready to face the challenges that are thrown at you as an aspiring software professional.


It is hard to find good mentors and experts who go to the core of technologies and teach the concepts and train the students in a language that they will understand and remember. There are very few professionals who know how to teach a layman the concepts of software technology in a language that they will easily assimilate and keep in mind.



This is essential to sow the seeds of development and hard grained efforts that make up the core of expert software professionals. With the aim of delivering success to emerging software professionals and IT students in order to train them and make them professionals to take on the IT development challenges of tomorrow.


Our Nimap Infotech Co-Founder, Mr Priyank Ranka has set out to teach and make available simple concepts of Software development to all students and professionals.




Read More: How to outsource software developer for PHP application development?




Sharing is Caring

Budding professionals need to be trained by expert like Mr Priyank  Ranka because there is a high need for expertise and know-how in the industry that students, as well as professionals, need to take advantage and leverage of exclusive resources that Mr Priyank Ranka provides.


If you are an aspiring professional looking to make it big in the IT industry or you are just a student looking to take a sneak peek into the world of IT technology as well as make your career in IT then you must enroll for the IT training course by Mr Priyank  Ranka.


The IT industry needs professionals and experts like Mr Priyank  Ranka who can teach programming concepts in a simple and lucid way in a way and language that even your grandma can understand and implement in a simple way.



Reasons why you should get trained by Experts


Here are some pointers that you need to keep in mind when you look for a course in any technology and wish to be taught by Mr Priyank Ranka.


  • Grasp the concepts in a simple language.
  • Provide practical examples and real-world scenarios for learning technology concepts.
  • I have a vast amount of experience in the related field.
  • Ability to break down complex concepts and explain them in a simple way.
  • Get an opportunity to try out programming and solving real-world problems through the use of IT technology.


Every IT guy needs to experience the way of teaching that has been adopted by Mr Priyank Ranka.
No one explains concepts better than him. Possessing about 12+ years of experience and having a vast amount of knowledge in the field of IT and development. Get exposure to real-world examples and problems and dive deep in programming and development under the watchful guidance of Mr Priyank Ranka.


You will get hands-on experience in developing real-world IT applications and programs that make the world a better place to live in using and facilitating IT technology and infrastructure.


This course is absolutely beneficial and useful for student who is new into IT, professionals who aspire to learn and implement and solve real-world problems, employees who are looking to get a hands-on experience and know-how in how the IT technology like C#, ASP.NET, Android, iOS apps works and how to help solve and implement custom solutions to real-world problems through the use of IT technology and concepts.




Know More: How is IoT leveraging the Mobile App Development Industry




Expert Opinion

If you ask the experts about their opinions or suggestions or advice then they will suggest you take up courses from reputed institutes that impart perfect knowledge and education for the world for learning IT technology.


You need to learn and develop your knowledge from experts like Mr Priyank Ranka so that you get your core strong and sturdy enough. This will enable you to face and tackle any issues or challenges that you might come across while working in the field of IT.

IT is a rewarding field and can easily recognize individuals contributing to it, therefore it is highly essential to be educated and trained in the right way and Nimap Infotech does just that.




Get trained by industry-leading experts and shun your anxiety and curiousness in the field of IT.
Get hands-on knowledge and practical implementation concepts and examples that make you understand the core of IT in a simple, effective and efficient way.


If you’re looking to enroll yourself for learning any IT technology such as Object-Oriented Programming then you can contact us at and we will get you in touch with industry-leading experts.



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nimap December 20, 2019 0 Comments

Sessions conducted by Priyank Ranka for iOS Training at Seclore



In today’s cut-throat competition and fast-changing pace of the IT industry, it is essential for you to keep yourself updated with the latest happenings in the world of technology. If you are a beginner and you are looking for a career in one of the IT related fields, this can become an overwhelming and exhausting task for you.


If you are looking to up your knowledge in the field of the IT industry where there are constant change and trends happening then let me tell you why you need to be swift in ios training, keeping your skills updated with the current technologies.


For any person who aspires to become a software engineer or a software developer, it is essential that he or she analyses the current market and job demands in the IT industry and pursue a technology that helps her to sharpen his or her skills. Today’s education system does not focus on an overall skill development that is highly essential for today’s industry.




You may also like to know more: How to hire an iOS Developer




If you ask any experts who are into the software development domain, they will provide you some really valuable suggestions that will really help you out. One of their suggestions will be to join a particular course that will help you to hone your development skills.



They will tell you to take up a course that will provide you with knowledge and know-how about the skills and techniques that are used in developing any apps. These technologies are predominantly been kept afresh and happening in the world of IT. These technologies are iOS, Android, Laravel, ASP.NET, and so on.



These technologies are currently dominating the market for relevant skills and techniques that you can apply to get a job as well as starting your career in the world of the IT industry.


IT technologies can be brutal for kickstarting your career especially if you are new and looking to secure a place in the market of experience and expert developers for designing apps, games, frameworks, and APIs for the client or the consumer.



Learn from the Expert

With the motive of helping many students and professionals get the best out of the software industry. Our Nimap Infotech Co-Founder, Mr. Priyank  Ranka, an iOS expert has taken up upon him to deliver valuable experience and lectures that any programmer or developer new to the industry will find valuable and insightful.



Mr. Priyank  Ranka is a wonderful teacher and a dedicated motivator that inspires many students and software professional looking to make their mark in the IT industry and gain knowledge and valuable insights from him. He does this by providing sessions and lectures about various different in-demand technologies and programming concepts that are being highly used and touted about in the IT software development spectrum.




Recommended Reading: Steps to become iOS Developer




Mr. Priyank  Ranka has taken up the challenge to motivate and educate the budding software professionals to acquire essential tips, tricks, and techniques that they can use for developing apps and other things. He says that you need to learn anyone’s predominant technology that is currently in high demand so that you can get the valuable knowledge that you will carry with you for developing great apps and software that no one will teach you.



If you are looking to take your development skills to the next level or are just starting out in the field of development, then let me tell you that you need to take training sessions that impart you the best knowledge and skills for you to survive in the IT industry.



Taking or enrolling in training sessions is one such way of keeping yourselves updated and gaining the skills that you require. For example, to get your career started you can enroll for an iOS hand-on training session courses that provide you the knowledge of how to develop a fully working and capable App for the APPLE environment.



Modern training institutes do not have the expertise or experience that provides practical implementation and know-how for creating an app that can change the way things are done.



It is highly essential to get trained from a person that can provide you with practical and sensible training that shows you the inner workings of the technology and allows you to get hands-on experience with the concepts of programming.



Here is the list of things that you must check if your trainer has:


Reasons why you should Enroll for Training Sessions


  • Practical knowledge of working apps
  • Ability to impart knowledge in bits and pieces
  • Experience and technical know-how of the technology
  • Good communication skills that can even help a grandmother understand the technology
  • Lots of patience and commitment to helps students understand the technology
  • Good ability to explain difficult concepts in simple English language
  • Years of experience developing apps in the core industry for the platform.



There are many more things such as good repo of dealing with students and the ability to make complex concepts simpler and easier to understand for beginners and students.



It is very much essential that you check the experience of the institute from where you are about to take the training.



For this reason, you need to speak with students and trainers since they are the best reviewers of the institute and can suggest you some good training institutes for where you can take the training form.



You need to be trained from a teacher who can arouse the curiosity and inquisitiveness for developing an app for the iOS mobile platform. Your trainer will also help you to develop a love for the language and the passion for development.



With these points in mind, we provide you with the best resources that you can count upon to get yourself trained in the world of iOS swift programming



Get yourself enrolled for iOS training and get trained for the app development challenges for tomorrow. Leverage the expert skills and knowledge imparted by our world-class trainer Mr. Priyank  Ranka who has more than 12 years of experience developing iOS apps and games for the Apple platform.




Know More: Importance Of Developing iOS Application For Your Business




If you’re interested and are looking to get your self trained from industry-acclaimed experts then you can drop us a mail to We will get you in touch with Mr. Priyank  Ranka, and he will guide you towards your goal of becoming an iOS developer and an expert in iOS app development. Check out our iPhone Development Guide maintained by our expert Mr. Priyank  Ranka.


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nimap December 19, 2019 0 Comments

Beginners Guide For UX Design


Over 358 people have rated [5/5]


Many people have heard about the term UX design or about User Experience designing but do not exactly know what exactly UX means. User experience has been rapidly growing and has been revolutionizing the way how people have been interacting. It is because of User experience, that is the sole reason why Google has been so easy to use.


This is how Facebook knows which article to suggest to you when they browse. This is why the internet has evolved in serving you pages that are simpler in design and easy to use and understand. User experience is practiced by UX designers, but nowadays many other people from different fields altogether practice and use UX designing.


What does User Experience exactly mean and stands for? Let’s simplify this concept for you. For starters, if you have purchased a product or have benefited from a service or company,


You are having a user experience since you automatically become the user for that particular product or service. In the end, most companies want you to have a good user experience when you are using their product or services.


In order to break down, what makes an experience a good experience, we need to define what this means from a user’s point of view.


What is the basis of good user experience depends on the ability of it being able to solve a real-world problem and provide its users with actual value. This is the core differentiating factor between art and design. Where art can be pleasing to the naked eye, a good design must be able to have a good utility.


Having a beauty or good looks in terms of everything is not enough. Thus, good user experience is the one that allows the user to be effective.


For instance, you want to find a restaurant for dinner with friends. You are aware that several people in your group are vegetarians. So you want to find a convenient place where everyone has many options for themselves. In such a situation you might use a restaurant recommendation platform to narrow down the available options and be able to identify some potential locations and share them with your friends.


The conditions for getting success in such a situation would be an app that enables you to do just that, and anything more is considered to be excellent and delightful and anything less is considered to be problematic.



The Four Key elements of the User Experience Process:



User experience is often referred to as the “science that goes behind effective designing”. What this means is that the science here is the rigorous method that comprises the UX process and provides the human instincts as well as the hard data to support and validate the designs.


It is important to know that the UX process is both as a path (go from the start to the finish) or a tool kit that you specifically need that depends on the project goals as well as the timelines. Regardless of how to do, you apply the process there are some critical ingredients to create a strong foundation for successful user experience. We have outlined the UX fundamentals given below along with the tools and methods that can be used.





Let us begin by this statement: People are evolved complex beings. When designing for people, it is important to understand how they think and what behaviors they engage in order to satisfy their current needs or solve their existing problems.

Imagine searching for a restaurant where you can hang out with your friends. Before this, there was Yelp for finding restaurants, what will people do?

They asked their friends for any recommendations as well as used an online search engine to get some potential options. They also checked out the reviews. Let us not forget that there was life before the internet.

UX designers learn about people by analysing about their habits, goals and identifying needs and constraints as well as aligning their existing behavior in order to create effective solutions that are easy to use and solve a real problem effectively.



Read More: Difference between Web design and UX design






User experience is a human-centered process, and that means that the designers do not prioritize business goals over the people. The best designing solution should ultimately align both the business and customer goals in order to create a real and effective solution to a real-life problem.

Strategies in UX is also about understanding where a product or process can be improved and communicated through this effective to internal teams as well as external users through effective and efficient design. Fundamentally,


UX designing is all about designing empathy which means that translating users needs into effective and actionable solutions.


One of the first steps is UX designing is user research. In order a solve a problem, the designer needs to first identify and observe as well as understand what is happening from a user’s perspective.


Asking questions is a great way in order to uncover a lot of information about the user’s needs and frustrations. These user insights can then be translated into design solutions that solve the user’s problems effectively as well as efficiently.


This strategy is then translated into design through artefacts such as user flows (how the user moves through the system to achieve the goal), wireframes (schematic that describes how the digital interface will look like as well as function) and high fidelity prototypes (working model of a design) that can be easily tested with users.





Good Designing is ultimately decided by usability. If a design does not help to solve a user’s problem or makes the problem extremely challenging then it is not a good design. If the user is confused and does not know where to go.


It is also not a good design. Because effective designing is all about functionality, where usability is more important than aesthetics, While designers always talk about designing for delight, the best designs are usable.


Designers can add delight through sophisticated animations, friendly language and unexpected surprises that are able to anticipate a user’s needs. However, if the user is not usable then all these delight details do not matter. It may look like a simple practice in theory but that is always not the case.


Humans are complex and usability is deeply connected with psychology as well as behaviour. Digital design is inherited a lot of its behaviors from the things we have used in our analogy such as buttons and sliders. Thus the people come out to expect things to behave in a certain way even if they are not the same physical or technical constraints.


Usability is all about creating products that anyone can use especially if they have a disability or impairment. Usability is also about accessibility which means that physical constraints don’t impair or prohibit someone’s use of a product or service. Good design is about helping one another.




Know More: Asp.NET vs Node JS






Finally, validation has been a critical piece of the UX process. Ideally, products need to be tested with users before deciding to deploy with the public.


Unfortunately, this is not always the case with companies that are eager to launch their products with the public into the world. The UX process emphasizes to test the product with real users often in order to determine the design solves the right problem.


Solving the right problem is the most important task that the UX designers face. However, testing throughout the process means that you will be able to catch mistakes sooner and adjust your product without losing users. When things do not work out or are difficult to use, then most people will give up.


Investing in a great UX design is one of the ways companies are able to stay competitive in the market with respect to time and resources. Validation is proof that you are successfully able to solve a problem for your user.


Another way for thinking about a test is the viewpoint of an experiment. When making decisions, this is important to ask, what are my assumptions with the user. About this solution. How might we test these assumptions?


There are many ways to validate an idea or an assumption depending on the amount of time and money that you can invest in the project. The important thing here is to remember that validation removes the guesswork from the design process.




Recommended Reading: Top Web Application Development Trends







For a better UI and UX design process, always follow the above-listed tips and suggestions, There is no better reason why people should not include these design tips for building better User Interfaces that have an overall better User Experience. What is the use if your initial designs are not able to satisfy the user with respect to the problem that he/she expects your design should solve.


Great user experience designing is paramount to the product’s success especially if you’re looking to solve people’s real-life problems. If you’re looking to hire UX designers then do contact us with your requirements at We have the most talented designers and developers ready to onboard your project and design.





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nimap December 17, 2019 0 Comments

Java vs JavaScript: What’s the Difference?


Over 289 people have rated [5/5]


I often get asked that is JavaScript similar to Java. Or vice versa. The things are that Java was solely intended for implementing the cross-platform execution of applications. Meaning that applications written in Java can be executed on any machine or on any platform, Windows, Linux, Unix, Mac. Java does not have complex requirements to run.


It just requires the Java Development Kit for executing Java programs. The source code is first converted to byte code by the Java Compiler and then from byte code to the machine-readable code in the second stage of execution.


JavaScript was created with the sole purpose of adding interactivity and validation for online forms. JavaScript can be executed solely on a browser and is used for creating Front end applications. There are many frameworks that exist for JavaScript that provides a different kind of functionality to the programs.


Read More: Node.js 12: The future of server-side JavaScript




Java is an Object-Oriented Programming Language developed by James Gosling of Sun Microsystems that was later acquired by Oracle.

JavaScript is a Client-Side Scripting language created by Netscape and was originally known as LiveScript.

This is the standalone language that is executed by the Java Virtual Machine (JVM) that needs to be compiled into Byte-Code and has the file extension “.java”

JavaScript’s code must be placed inside an HTML document and executed by a web browser such as Google Chrome or Mozilla Firefox and has the “.js” file extension

Java works on class-based objects and you will not be able to program in Java without creating a class.

JavaScript works by using the Prototype-based concept

To execute Java programs, you will require the entire Java Development Kit (JDK)

To write JavaScript programs you only require a text editor such as Notepad, Notepad++ or WordPad.

Java supports the static type of checking for programs

JavaScript supports the dynamic type of checking for programs

The full source code is hidden as the code is compiled into an unreadable byte-coding type.

The source code can be read by any person as it is written in plain text.

Java is developed by keeping the “security of codes” as the primary motive that can be achieved through JVM.

JavaScript is less secure and you have to constantly make efforts to secure its coding from cross-site scripting, etc

Java supports class concurrency that allows to  work with many threads and help maintain parallel concurrency in coding

Concurrency is based  on the queue system “event loop” that is able to support and provide features as async/await in coding

Java is a compiled language

JavaScript is an interpreted language

Java is mainly used for backend programming

JavaScript is mainly used for FrontEnd programming

Java can either be executed by a JVM or by a browser

JavaScript is solely executed in the browser.

Java offers strong security features compared to JavaScript

JavaScript needs more effort to provide enhanced security.

The syntax is similar to C++

The syntax is similar to C

Java can be used for creating various kinds of apps.

JavaScript is used mainly for Web Apps



You may also like to know: javascript vs typescript




So now you know that Java is used for general programming purposes and JavaScript is used for Front end programming purposes. We hope you have gained some insight into what Java and JavaScript is all about. 


If you’re looking to hire Java developers or are looking to hire JavaScript developers then do contact us at




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nimap December 16, 2019 0 Comments

9 SEO Trends for 2020 That You Need To Know

Over 384 people have rated [5/5]




There has been fierce competition between companies to stay on top of Search Engine rankings. As this online competition continues to increase and new websites are being launched, it is high time to think about content strategy and investment in SEO. Websites must be able to meet specific requirements that are set by Search Engines such as Google, Bing, and Yahoo. This is where SEO strategy becomes very important for your business.


You must discover what SEO trends exist and keep them in mind so that you are able to update your website accordingly and ensure that more prospects and customers can find you in the search engine results.


So let’s dive into the Topmost 9 SEO trends in 2020:


Snippets will dominate for more search clicks:


Google has been evolving itself to deliver better user experience for search results by the use of featured snippets. Featured snippets have been usually appearing above the Number 1 spot, and this spot is commonly named as Position 0.

In order to take advantage of this feature as well as drive more clicks for your website, you need to be able to provide clear answers to commonly asked questions that are present on your website. Featured Snippets are mostly being evaluated and boosted to be present on the top depending upon their quality. You should not take this trend lightly as 54.68% of clicks have been originating from featured snippets. This proves that they drive more than half of the search engine clicks.


Featured snippets give a great opportunity for content creators because it provides you with the ability to generate more traffic even though you are not ranking on the top position.




Influencers should be leveraged and used for SEO:


People often are looking for information that they can trust, and they feel that it is from an authentic source, such as reviews. They often feel inundated and annoyed by ads.



This has lead to a rise in influencer marketing. People are much more likely for getting engaged with a respected as well as a well-known person than they will be from an ad. Digital marketers, as well as media companies, are looking forward to increasing their influencer marketing because it has produced excellent results.


Hiring or partnering with an influencer can easily help you to amplify your content reach as well as generate more traffic for your website. They can help you in order to build valuable backlinks. As you know that valuable backlinks are an important factor in ranking your website on search engines like Google.

If you invest in influencer marketing you will not only enable yourself to get a boost in rankings as well as increase your brand presence but also generate leads.




Secure websites are a high priority and a must:

User safety is yet another trend that is on the rise in the online world. It can be very important for the website user experience. If a user does not feel safe while visiting a website then it is very likely that they will leave. Or if they see a “Not Secure” warning then they may not proceed further. As a result of this, bounce rates could be affected, and the position of the page can be drastically reduced.

Therefore, it is important to enable the HTTPS protocol for your website. HTTPS provides a secure connection to your website and all the data transfer that occurs between the server and your browser could easily be encrypted and authenticated. According to Google, HTTPS helps to prevent tampering the communication between your website and the user’s browser.


It also provides a boost in the organic rankings for your website compared to non-secure websites.




Read More: Things To Consider Before You Outsource SEO Service




Websites Optimized for Voice search:


Before the existence of innovative smartphones, people have searched by plugging words into search engine boxes on their desktop computers. Keywords were born from this behavior. With the huge growth of mobile devices, voice search has now become a popular trend among mobile devices. These searches are not only done on phone but also done on voice assistants such as Amazon Echo, Samsung smart TV, Voice Pods. Knowing how to optimize your website for voice search can help you to generate more traffic if you can understand and implement conventional voice searches in your SEO strategy.

Voice searches affect SEO in a big way because it is all about asking questions via voice instead of entering search queries, these terms have become more conventional and targeted.

However, the search engine must do a lot of work when trying to extract relevant information from the user’s voice command thereby rendering the keywords not so important anymore.

The change is imminent considering that by the end of the year 2020 it is expected that more than 50% of all internet searched will be through user voices. Therefore, your content should adapt to this new trend and try to stand out in the current search engines.


Mobile UX will determine your Rankings:


A website that does not have its equivalent mobile version of the webpage may lose out on its users in the coming years as mobile web pages are a growing trend that will get even more popular in 2020. Especially more people are obtaining smartphones and more cell towers are being built with better connectivity.

Technology and how people are able to find information through their mobile devices is getting so advanced that it is now not enough just to have a mobile website. The interface has to be easy to read and be able to grab people’s attention and then have the ability to answer questions and keep users entertained.

Studies have shown that 4 out of 5 people conduct searched through their mobile devices, and searches on smartphones are 88% of all the traffic generated for the web.

It is the quality of the website and the UX that drives more users towards the website and this is an essential objective that has to be met by the design standards of the companies’ website.



You may also like to know: Why Outsource SEO Services In India?





Videos as a source of Information:

Just as voice search is becoming popular, there is a new trend that people prefer to consume content from videos more often instead of reading content through blogs or social websites. Studies from Google and other organizations have shown that about 6 out of 10 people would spend their time watching online videos instead of the television. It seems that YouTube has transformed into becoming the new TV


Many internet users, and younger, prefer to consume information more through online videos for academic purposes or just get entertained. That is why implementing online video should be on your radar for most businesses. A good quality video can attract many users and doesn’t put people to sleep.


But how does this affect SEO? In order to reach more people, you need to optimize it for search users. Use appropriate keywords in the description and title of your video which will guarantee you that the video reaches numerous audiences who are interested in that subject.




CTR and Dwell time have become important factors:

As people have become used to high internet speeds and information at their fingertips, Website and email click-through rates, as well as the dwell time, has become an important factor in determining the success of your SEO efforts.

Both these metrics have a place in determining how good your SEO efforts have been. The time that the average user spends on consuming your content will tell you how good your content is and if they are finding the information that they require.


We expect to see search engines place more importance on dwell times instead of clicks.



You may also like to know more: Importance Of Developing iOS Application For Your Business





High-Quality content is more important:


With the latest changes in the working of Google Algorithms, Search engines have now placed higher importance in High-quality content that delivers a crisp and clear message for the intended audience. Users are looking for content that they believe has importance in solving their problems.


People want to consume quality content by the means of information that they can find on the Internet. Content must be well researched and should follow a certain structure that the audiences find enchanting. It also must be easy to read as well as navigate.


What people want is educational content delivered to them in the form of blog posts, videos, podcasts, infographics and more.




Users demand excellent digital experiences:


No matter how good your content is, it is no good, if your web page does not load quickly and easily on the internet. Studies show that users discard or leave a website that does not load within 3 seconds.


So it is imperative that you first optimize your website in order to enable it to load fast on a mobile device using a mobile connection.


Even a one-second delay in loading the website could mean a greater loss for your business.
Once you have improved your page speed, you should now focus on providing good user experience. Navigation should be easy to follow and understand.





These are the trends that are surely going to change the way users browse the Internet and access information.

If you’re looking for any kind of SEO service then do contact us with your requirements at


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nimap December 13, 2019 0 Comments

Woocommerce vs Shopify- Which is better Platform?


Over 385 people have rated [5/5]


In this blog, we are going to compare and contrast two of the main shopping platforms. If you are looking for setting up an online store and are wondering which platform will be best suited for your online store then you should check out this blog topic.



What is Woo Commerce?

Woo Commerce is a plugin that is designed for the WordPress platform. This plugin or extension is suited for working in tandem with WordPress, the most powerful Content Management System available in the world. You can easily add customization features to the Woo Commerce WordPress solution. This is a power-packed combination that easy to manage and easy to scale thus making it an excellent option.



However, choosing Woo Commerce on the WordPress platform comes with its own set of disadvantages, and that is you need to have prior knowledge of PHP and MySQL for configuring and setting up the E-Commerce store.




Read More: Reasons why You should Outsource SEO Services




What is Shopify?

Shopify is a proprietary managed cloud-based solution that is used to set up e-commerce stores for your online shopping experience. Shopify is a paid platform and can cost you anywhere between 7000 and 15000 per month to set up and run an online store.


You can easily run your store and manage it as well as troubleshoot it if you encounter any issues. The support team of Shopify makes it easy to fix and troubleshoot issues and problems that one encounters in running an e-commerce platform using Shopify.




Let’s make a head-to-head comparison between these two platforms: Woocommerce vs Shopify


Woo Commerce


Woo Commerce is an online e-commerce plugin that enables merchants to convert their WordPress platform to a full-fledged e-commerce storeShopify is a feature-packed online platform for hosting e-commerce platforms for merchants
You require some knowledge of coding to work with woo commerce and set up a store for yourselfYou do not require coding knowledge to set up an e-commerce store on Shopify
Setting an e-commerce store on Woo-commerce WordPress platform is super easySetting an e-commerce store on Shopify is also easy.
You need to set up a WordPress website and then run woo commerce on top of it to set up an e-commerce storeYou need to select a theme of your choice for the Shopify platform and then run your Shopify store on it
Setting up an e-commerce store using Woo Commerce is free. You only need to bear the hosting and domain costs.You need to pay an upfront cost of 7000 INR per month. Other charges such as hosting and domain to run a Shopify store.
Customizing your store with different features for Woo Commerce is possible.Customizing your store with different features is also possible for the Shopify store.
Managing a store using Woo Commerce is super cheap.Managing a store using the Shopify platform is expensive.
When compared the level of customization that is offered, Woo Commerce is highly customizable compared to ShopifyThe level of customizability for Shopify is less when compared to Woo Commerce.
There is huge community support that helps users, however, to troubleshoot issues that you might encounter, you need to have basic PHP knowledge.There is support offered for Shopify websites for e-commerce stores, and also an online chat facility if you require troubleshooting issues 
Woo Commerce hosted on WordPress is fully open source and easily manageableShopify is proprietary and is also manageable compared to Woo Commerce.
If you are looking to scale your e-commerce store then go with Woo Commerce.If you are looking to set up a small store without the scalability factor in question then go with Shopify
With Woo-Commerce you have fine-grained control on what and where you spend to set up your storeWith Shopify, you do not get control over where do you spend, as the costs are just upfront and need to be borne by the e-commerce merchant.
The number of free themes and free plugins for WordPress woo-commerce is plentifulThe number of free themes and free plugins for the Shopify store is also many.
The options provided for SEO of your Woo Commerce store are manyThere are limited options for the SEO of the Shopify store.



Recommended Reading: How WordPress Development Can Benefit Your Business?



As you can see that in certain situations where you need full support from the platform in setting up and managing your store and you do not mind spending about 15000 per month for your online store, you can certainly go with Shopify. In other cases where you need highly customizable and scalable options as well as better SEO capability then you can go with the WordPress option available that is Woo Commerce. This was a comparison of Woocommerce vs Shopify.


You can also look forward to SEO services from us Simply contact us at the below-mentioned email. Hire WordPress developers for any kind of assistance in setting up your online store using Woo Commerce on WordPress platform.


If you’re looking to set up your own e-commerce store and are looking for some help then you can contact us at



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nimap December 12, 2019 0 Comments

Django vs Laravel: Which Web Application Framework to Choose?


Over 358 people have rated [5/5]


In this article, we are going to see the differences and situations where Django performs better and the instances where Laravel performs better. Let us start, Django vs Laravel.


What is Django?


Django is an open-source framework that is used for web development and is written in the Python programming language. The architecture pattern that is followed by this framework is the MVT or Model View Template architecture. This framework is heavily used to develop complex web applications


The Django framework was developed and created by the Django Software Foundation. Django was initially released in the year 2005. Django was licensed by the Berkeley Software Distribution license. It is being used in some well-known websites like Mozilla, Instagram, Pinterest, Bitbucket, and many more.


All the maintenance, as well as releases, were managed by the Django Software Foundation. Django is proven to be lightweight and has a standalone feature for development and testing purposes. The primary purpose of the development of Django was to ease the development of complex web applications in less time and effort.


What is Laravel?


Laravel is an open-source framework that is used for web development and is written and coded in the PHP programming language. This framework follows the MVC or Model View Controller pattern. Laravel also provides a rich set of functionalities that is similar to Ruby on Rails. It can be used to develop and design a content management system (CMS) based applications.


Laravel was initially created and developed by Taylor Otwell. Laravel has been licensed by the MIT foundation. It was first released in the year 2011. Programmers need basic knowledge and advanced know-how of PHP to develop applications. Laravel is used to develop a Content Management System (CMS) based applications. Laravel has an upscale feature to provide more user traffic.


The developer time to code applications has been reduced due to Laravel and it also provides inbuilt features that ease coding applications and maintenance. Laravel has many good features to develop web applications from scratch in an easier and useful way.




Read More: Understand the Importance of Web Application Maintenance


Let look at a head-to-head Django vs Laravel





Django is a full-stack web application framework that is coded and written in Python

Laravel is a full-stack web application framework that is coded and written in PHP

Django is maintained by the Django Software Foundation

Laravel is being developed and maintained by the developer itself and their community under the MIT license

It follows a Model View Template (MVT), model

It follows a Model View Controller (MVC), model

Django supports cross-platform development

Laravel also supports cross-platform development
It supports rapid development features and provides great support from the community users group.

It has a clean architecture and has a growing community users base

Django supports high scalability

Laravel also supports high scalability but the only difference is the language used to write the framework.

It has a vast community developers users base

Laravel community is growing at a fast pace but it does not have a huge community as compared to Django.

Several frameworks also exist for Python

Laravel is the only framework that is considered written in PHP.




Know More: What are the benefits of using Laravel over plain PHP?




Key Differences- Django vs Laravel:


  1. Django is a high-level framework that is based on Python and provides rapid action development as well as a clean design solution whereas Laravel is also a web application framework that provides an elegant syntax along with different features such as routing, authentication, sessions and caching.
  2. It is able to provide rapid app development, greater community base, great packages, great libraries as well as an easy to learn environment, whereas Laravel provides quick development mode,  dependency injection, application architecture, good community packages, MVC model architecture, and growing community base.
  3. Django has a few cons in a few areas such as unsupported or less performance templating, URL dispatchers, Underpowered object-relational mapping, internal subcomponents coupling, whereas Laravel has a few cons as huge static method calling and slow performance.
  4. Django has various middleware support whereas Laravel has only HTTP middleware. Compared to Laravel, Django is a little bit faster as it uses the programming language Python which is fast in execution, whereas Laravel uses PHP which is slower in comparison to Python.
  5. Django has a lot of built-in tools such as decorators, SEO tools, third-party libraries, etc, on the other hand,  Laravel has simpler features and contains method injection.
  6. Django components are proven to be lightweight in comparison and have serialization and validation systems that are used to translate between web page forms, and database values whereas Laravel have a composer tool that loads all the dependencies and libraries using a file called composer.json that is used to place in the source folder.
  7. It supports ORM or Object Relational Mapping and provides an interface between the application and database to persist the database efficiently whereas Laravel provides query builder and ORM support with an active record implementation.
  8. Django supports multilingual support which is compatible with many multilingual websites using its built-in internationalization system that is present in the internal system. On the other hand, Laravel contains different namespaces as well as interfaces that are used to manage the resources.
  9. Django supports administrative graphical user interfaces that are a kind of ready to use interface for administrative tasks or activities. On the other hand, Laravel authentication and templating engine that is used to design the hierarchy schemas and layouts also include some dynamic content
  10. Django supports some different frameworks like AJAX, caching, RSS feeds and various other features, on the other hand, Laravel has configuration management, routing, and testability where the configuration of management activities always are taking place consistently in different machines where the laravel framework is being used.
  11. Django provides a development environment that includes a lightweight web server that provides easier and faster deployment ensuring end-to-end development and testing activities. Laravel framework includes queues, events and command bus that is used to run the cron jobs and event command bus support executing different commands and dispatches different events in an easier way.



Recommended Reading: What are the benefits of using Laravel over plain PHP?





We have listed the subtle differences and made a head-to-head comparison between Django vs Laravel. There will be instances and situations where Laravel is better and in some cases, Django is better.

It all depends on the scenario as well as the client requirements and benefits that you want your application to have. If you’re looking to hire laravel developers or hire Django developers then do contact

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nimap December 10, 2019 0 Comments

Laravel VS Python VS NodeJS


Over 345 people have rated [5/5]


Have you been a programmer or are looking to becoming a programmer. You need to have an eye for the latest trends and updates that are taking place in the IT industry. Did You know that there are about 600 programming languages and this list is constantly increasing day by day?


It is very crucial for any programmer to know the basics of any programming language as well as they should have in-depth knowledge of the programming languages that they are going to use in order to expand their programming careers.


It has been very important to learn newer languages and frameworks in order to stay relevant and updated in the market. This knowledge will ensure that they can grow their careers with the in-demand rising newer languages and frameworks.


There can be several reasons why clients and customers want their projects to be developed in big, popular, and the latest languages. But how can one analyze whether a particular language is in demand or not? Every language has a set purpose and a reason for a job demand for that language.


In order to choose the right language for up-gradation of your knowledge and your skillets, you need to have a basic understanding of the languages. This knowledge will enable you to make informed decisions as well researched choices



Let’s compare and contrast 3 of the most popular programming languages and frameworks that are highly in demand for today’s computational era.



Laravel is one of the popular PHP based frameworks. This is a new generation web application framework that is used to design web applications. Laravel has an expressive and elegant syntax representation that encourages less code writing thus reducing the possibility for errors to creep inside the developer’s code.


It makes the entire process of coding a lot easier and fun to perform. This makes development creative and enjoyable. The main purpose of this framework is to ease common tasks that are done by developers as well as reduce the pain points that are faced by developers.


This open-source framework also provides powerful tools for developers that are easily accessible. This framework is capable of easing the tasks such as routing, caching, authentication and sessions that are commonly performed tasks in web-based projects. Laravel also provides a high level of abstraction as well as clear conventions for any kind of logical problem-solving tasks.


Laravel has been quite famous with businesses and developers due to its vast amount of features that it offers. The newer version of laravel already has simplified methods of injection. This web framework is able to cover the needs of small as well as large enterprises. Being a feature-packed platform that offers new capabilities to web developers, it also provides stronger community support in order to resolve any programming issues


List of Features offered by Laravel:


Laravel provides extensive support for MVC architecture,
It provides strong security for web applications.
Gives the facility of providing the Bcrypt Hashing algorithm in order to generate encrypted passwords.
It provides programmers with built-in lightweight templates as well as dynamic content seeding in order to create layouts
It provides the option to write SQL queries in PHP using Object Relational Mapping
Eases and facilitates easy unit testing for developers.




Python is a high-level cross-platform language. It is an object-oriented, interactive as well as interpreted scripting language that is highly readable. The best part of this language is its ability to use English words frequently in code.


If you are starting new and is a beginner in programming then Python is the best language to start with. The syntactical simplicity that this platform provides allows beginners to perform high levels of coding very easily.


Python is an integrated language which means that the code is interpreted line by line during the execution. Developers have no need to learn a specific editor, build a system or develop an integrated development environment in order to use this platform.


Python can be used for a huge and wide range of applications right from the game to internet browser development. It is an ideal language for ad-hoc programming which has been popular nowadays as it also can be used for prototype development. It is a core language that is used for scientific computing, data mining as well as for machine learning.



List of features offered by Python:


Debugging is made easy due to the interpretive nature of the language

It is an open-source and a free language that has the source code freely available

It fully supports the object-oriented concepts of objects and classes.

Python can be easily integrated with other languages

It can run on many platforms equally such as Mac, Unix, Linux, and Windows


You may also like to know more: Codeigniter or Laravel?


Node JS

Node JS is an open-source and cross-platform runtime environment, it is built on the V8 JavaScript engine by Chrome. It enables major users of JavaScript in order to perform server-side scripting and also run scripts to produce web content dynamically.


It is not like a traditional programming language and its execution is quite different. NodeJS packs more of a run time environment and it makes use of an event-driven model that uses a non-blocking I/o model architecture.


This runtime environment was first introduced by Ryan Dahl in 2009, slowly this environment has developed support for Mac OS and Linux. The support for the Windows Operating system was introduced in 2011, Node JS is scalable, lightweight as well as efficient. It is used easily for data-intensive and real-time applications.

Node JS is useful and easily learned by both backend and front end developers.


List of features offered by NodeJS

NodeJS is single-threaded hence it supports thousands of concurrent connections

NodeJS provides a unified API that allows being combined with JSON data, browser and more

Provides an asynchronous library that is full of features

It is highly scalable to many requests

Applications written in NodeJS outputs the processed data in chunks and hence there is no buffering involved
Code execution is very fast.

It is well instrumented for production usage

It is versatile and is being used for a wide range of exhaustive lists of applications, projects, and companies.



Recommended Reading: Pros and Cons of Laravel




So we have seen the various benefits and features offered by these platforms. It is evident that every platform has its own pros and cons and it depends on the companies or client requirements to choose a particular programming language or platform depending on the features and benefits that are offered.


If you’re looking to hire Laravel developers or hire python developers or hire node js developers then do contact us with your requirements, and we will help you develop your project






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nimap December 9, 2019 0 Comments

The Importance of Quality Web Design in Digital Marketing Strategy


Over 385 people have rated [5/5]



Your website will be the first contact point for many people coming to you for potential business and your brand. It always makes sense to put your best foot forward in order to impress potential customers and communicate what you’re all about using professional and user-friendly & quality web design



Web designing has always encompassed a lot of variables that include content, graphics, layout, search engine optimization, and conversion rate optimization. Even though quality web design is considered to be a critical element of your promotional efforts, many emerging businesses do forget that it is just a single part of an overall digital marketing plan.



Your business website should be consistent in the look and feel aspect as well as it should have a purpose with your other marketing efforts such as pay per click advertising



Key Components found in Effective Web Design


Using the help of careful consideration for all facets of any digital marketing plan, a solid and well-executed quality web designing plan will always work to serve as the heart of your marketing efforts and it will always have the power to help your company achieve its marketing goals.



Let us have a look at the various marketing components that a good web design can always help you with:




Great User Experience (UX):


If you prefer to use flashy videos and large images for your website that can slow down your website’s loading time, visitors will easily get frustrated and leave. Similarly, if your visitors cannot find what they are looking for quickly, your website’s navigation process needs to improve. Creating a user-friendly website and experience is important for attracting visitors who will keep coming back to you for quality content and design.



Consistent Branding:


It will always count to make a First Impression, How does your website present itself? How does it stack up? The look and feel of your website need to be consistent with all your other marketing materials such as white papers, product sheets, and so on. Is your brand able to communicate the right message for your business to your audience?



Read More: Understand the Importance of Web Application Maintenance




There are some things that you need to consider, these include:


Types of images
Overall messaging


Search Engine Optimization (SEO) and content planning:


One of the main reasons that force companies to redesign their website is Search Engine Optimization, in order to make it search engine friendly. Having quality content that is not plagiarized and duplicated is the key to an effective search engine optimization strategy.


Duplicate content can kill your search engine rankings leading you to start from scratch. Having updated content that is fresh and unique for your company’s blog is one of the ways you can attract visitors to your company’s website. It help drive effective internet traffic to it as well as improve your search engine rankings.



Conversion Rate Optimization (CRO):


Conversion rate optimization means a certain percentage of your website’s visitors take a certain action such as purchasing a product or signing up for the newsletter or subscribe to your content. Effective web design can help you to improve the layout, text and online forms to improve your conversion rate as well as increase your product sales.





If you have launched any pay per click campaigns that leads your visitors to your website, you would know the importance of landing pages. The click from the ad to the landing page needs to be effective and seamless in order to take the desired action. The ad may often have a different look and feel compared to the website that can lead to a “disconnect” for the user or the visitor.


Your quality web designing plan should take into consideration the fullest and entire user experience right from start to finish.




Recommended Reading: Reasons Why You Should Outsource SEO Services





Effective web design and web development in Mumbai that ties the various components of web development are going to be effective for your digital marketing strategy and plan. This helps to elevate the user experience and entice them to keep them coming back to you for more- this is a sign of a well-designed website.

If you’re looking for an effective & quality web designing strategy for your business then contact us at




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nimap December 3, 2019 0 Comments

5 Reasons Why a Quality Web Design Means Business

Over 345 people have rated {5/5}



Do you know that investing in a smart web development website for your companies online business is the smartest thing you can do as an online business owner? Why is it so? Because there exists a no better way to inform your customers about whom you are, what do you do and how you do it better than your competition



Studies and research have shown that a user or a potential customer can easily form an opinion about your online business presence in just a matter of 0.05 seconds once the online business page loads. This means that what your customers or users see online can either make or break your business.



If you do not have your website at the forefront of presenting your online business to your customers and consumers then we are here to tell you to change that. You need to have your website to be the foremost marketing tool at the moment. Here are 5 reasons why good quality website design is pivotal for your online business growth.




Recommended Reading: Few Pointers for Those Planning on Hiring a Good Web Development Company




5 Reasons why good website design is essential for your business growth:




Better Branding:


In simple terms or words, your website needs to act as an extension of your brand. In order to leave a lasting impression on your customers and visitors, you need to invest in an elegant and professional-looking website for your online business. This will present a clear call to action for your customers to act upon.


Also, you need to keep in mind that if your website does not translate into a clean looking medium for your mobile visitors or good experience for your smartphone visitors then your visitors will most likely think that you do not care about them. Hence, it is essential that you design your website such that it is 100% responsive and can display correctly on smart-devices such as laptops, tablets and mobile-phones or smartphones.



Higher Google Ranking


By creating a responsive and mobile-friendly website, you will ensure that you have greater success in reaching more potential customers.


Implementing SEO and creating quality web design and unique content for your visitors will tell search engines such as Google that your website is relevant therefore more amount of people need to see it.


Thereby providing you with higher rankings in search engine result pages. This translates into more online business for you and enables you to bag a higher revenue for what you do.




Know More: What is the difference between web application & a web page?



Data-Driven Results


You need to use Google Analytics in order to learn and see how your customers or users are interacting with your company’s website and then you get to improve your customer experience accordingly.


You need to learn to tailor your customer experience according to the needs of your customers and what they are looking for.


Trust us, your website prove to be an invaluable tool to provide you with details and data about your customer’s buying behavior.




24/7 accessibility


With the help of good website design and a carefully planned and executed layout, online business owners are able to create a user-friendly as well as a welcoming online environment where users can get useful information at any time of the day.




Better customer service:


One final thing that you as a business owner should remember is when it comes to good website design then it should all be about the user and customer-focused content and data.


That means clean data and clean layout, visible contact information, up to date links and the most important thing is quality web design content. Your clients will not be impressed with a dated and poor functioning website. You need to remember that the first impression always counts.





Read More: Essential Web Development Tools and Resources -2020






As you can see that a good website can be one of the most powerful and the most important marketing material that your business can use. These are the best strategies that if followed diligently then you could get amazing results out of your business. These points are applicable to every business owner, though big or small.

If you liked what you just read them to check out our other blogs as well. If you’re looking to upgrade your business website or are looking to develop it from scratch then do contact us at We have expert designers and professional web developers ready to onboard your web designing project as per your requirements.

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nimap December 2, 2019 0 Comments

5 Trends in Internet Marketing That Cannot Be Neglected in 2020

5 Audio-visual Marketing That Cannot Be Neglected in 2020

There is not any platform or any aspect of human life the internet has not taken over. If not entirely, the internet is surely starting to dominate the business world. From mere human socialization to entertainment, it has now become an integral part of everyday lives. With smart devices in our hands all the time and a wide range of internet accessibility, nobody can escape the influence. 


Marketing and the Internet

While technology makes its way through our lives, it is also true that one particular aspect of the business world has been drastically changed and continues to change because of internet marketing. Traditional techniques of marketing are now being replaced by the use of technology and digital means for businesses to reach out to customers. 


Internet Marketing Trends

Internet marketing content such as blog posts and web content are now replacing older techniques like TVCs for marketing purposes. In addition, websites such as Studicus offer content writing services to help businesses develop accurate and effective marketing content. 

There is a wide range of internet marketing trends surfacing in the market. The competition has become fierce as well with companies and brands competing at how innovative and technologically advanced one can get. 

The focus is hugely shifting towards increasing customer-brand engagement through digital, technological means. Many businesses that first started with physical stores are now moving towards the new trend of e-commerce. Moreover, word of mouth and the use of traditional TVC’s to market a product are now being replaced by newer marketing trends such as social media advertising, video marketing and the use of personalized emails. 

Let’s take a look at how internet marketing works and what are the trends that every business should keep up with to remain competitive. 


The 5 trends not to miss 

Whether you’re a new start-up or a multinational company, it is important to keep in mind the following 5 internet marketing trends that have become crucial for a business’s growth and competitiveness.



Chatbots are AI-based technology. As the name suggests, they are a computerized way of communicating with a customer. Their goal is to be highly responsive and helpful for the customer’s queries and questions. It is a digital means of real-time chatting and talking with your customer without having the need for an actual person to remain available 24/7. 

Chatbots are becoming widely popular not only with businesses but also with customers. A survey conducted in 2018 shows that about 63% of the respondents prefer assistance from a chatbot rather than a real person. Some companies that already have started using chatbots include Uber and Facebook. 



In today’s advanced business world, the focus is now hugely on user experience and customer satisfaction. Therefore, a great way to revolutionize your marketing strategy to improve user experience is to employ the omnichannel strategy. The Omnichannel approach particularly uses all mediums of communication and user interaction all together at once. From distribution to selling to customer feedback, all channels are interconnected and form a strong link amongst one another. 

Omnichannel helps improve customer engagement and also helps sales representatives to act instantly on all mediums where the user might engage with the company. 

For example, restaurants use incentives like free food and discounts for every check-in their customer puts on their social media account. This way, your customer is fully surrounded by your brand and has more chances of being repeatedly reminded of it.


Social media pages

Social media is, perhaps, one of the biggest gifts, and the most dominating tool the internet has given us. Every person you come across uses social media in one way or another. Social media is now more than just about posting pictures and uploading statuses. 

Businesses are making great use of social media as a means of internet marketing. By putting use to social media messaging apps such as Facebook Messenger, businesses can instantly respond to their customers and ensure a good quality relationship. 

Moreover, companies also use social media advertisements to bring more engagement and people to their brand’s existence. “Featuring” your customers is also a new trend that companies use to increase customer engagement. 

A good example of this can be the brand “Cupshe” that helps its customers and followers use a hashtag in order to be featured on their page. 

Lush cosmetics is also a good example to learn from since they brilliantly use customer engagement to create quality content for their social media marketing. Other than that, e-commerce websites like Amazon make great use out of social media marketing.


Audio-visual content

By audio-visual content, we particularly mean video marketing. Video content is becoming hugely popular now with media companies like BuzzFeed, depending largely on video content to maintain user engagement and ensure a quality experience. From feature films to short vlogs, companies are adopting new ways of engaging their customers. 

Internet marketing is very indirect. It does not rub promotional content on the customer’s face. Instead, it uses indirect means and mediums to eventually develop a sense of need and relevancy of their own brand’s products. That is exactly how audio-visual, or video content can help. 

In addition, a new trend in video marketing is the “Live video”. Live videos give your users and viewers a real-time view of content such as “behind the scenes” of your product’s manufacturing. 

These live videos tend to be highly engaging as they end and are removed once the session is ended. Statistics show that live videos will produce the majority of video traffic on the internet by 2020. Such videos also allow viewers to leave comments, ask on-the-spot questions and send and receive instant feedback.



Recommended Blog: Online Advertising Trends For 2020



Personalized promotion

The most important and useful aspect of internet marketing is the availability of rich data about the users and consumers of your product. It practically gives you real-time access to valuable data such as locations, gender, age, social background, and even personal preferences. This data can help you personalize and design customer-specific promotional content. 

Users find it vague and rather useless to see generic content that does not address them specifically. This is the prime reason why you need internet marketing to know your customers better and act upon the information you have. Sending personalized emails and discounts that target the needs of your customers, particularly, is a good idea. 

An example of this can be cosmetic brands sending “birthday discounts” to their users. This helps your customers feel more dedicated, connected, and special by using your brand. 


How and why is internet marketing important

Many conventional businesses that are already well-established often neglect and overlook the importance of internet marketing. While internet marketing maybe just a new concept and still paving its way through the business world, it is impossible to neglect its usage.

Companies like Amazon and Airbnb hugely depend on internet marketing. Airbnb saw an increase of 341 percent in their Instagram followers and interaction just through an online campaign. Clearly enough, to remain fiercely competitive in today’s dynamic market, internet marketing trends such as social media adverts have become crucial. 

Here are some reasons as to why would a company change their conventional marketing approach:


  • Cost benefits

The cost benefits of internet marketing are commendable. Almost all companies and businesses that use digital marketing can confidently say that it is an effective yet cheaper, lower-cost solution to serious marketing needs. 

Using conventional trends like making TVCs and billboards are obsolete, as well as costlier and only work for companies with greater budgets. 

Marketing through blog posts and simple YouTube videos is a lot cheaper and cost-friendly. Marketing is such an integral element of any business’s journey for success that it cannot be compromised upon. Web content writing services, copywriting services and content development services are now widely popular at rather affordable prices. Websites like BestEssay offer some remarkable writing services at user-friendly pricing! 

These websites offer writing solutions to you within a promised time frame, allowing you to update your website or social media’s blogs in a timely manner. 

It is the foundation of your company’s relationship with its customers. For this reason, internet marketing is taking the whole business world by storm. It’s cost benefits are encouraging businesses to come up with brilliant marketing campaigns at lesser costs. 


  • Convenience

A huge lot of energy, time, and money goes into traditional marketing techniques. Hiring a marketing agent or having a whole department sit together to come up with just one idea for a billboard is time-consuming and inconvenient. 

Thus, new internet marketing trends play a huge role. It is a quick and efficient solution. It requires little money, and the execution of a campaign is mostly a one-person job. Trends like updating social media pages, using automated means to connect and engage with users all require lesser labour and time investments. 

For example, running a marketing campaign on Instagram is a matter of a few clicks. For instance, Rolex uses extraordinary pictures of their luxurious, best-selling products and posts them regularly on their page. This keeps their followers updated and engaged. With very little time and money used, Rolex is able to be one of the most prominent, engaging, and intriguing brands on social media by simply keeping up with the new trends of internet marketing. 


  • Customer engagement 

Using the same example of Rolex’s Instagram page, the key factor that makes Rolex stand out from others is how it cleverly uses its page to engage with its customers. By the use of Instagram stories and polls feature, the company enjoys great customer engagement. 

The customers today are more aware than ever. They are always welcoming updates and new information. Knowing about your brand and keeping track of the new product launches. Your brand’s journey is what the customers today need to see. 

The use of internet marketing trends, such as social media pages, allows healthy and long-lasting customer engagement. It helps establish, grow, and maintain the relationship. With the use of chatbots and 24/7 online customer support techniques, you can guarantee greater customer satisfaction.  


  • Global reach 

If you go look up on the internet right now, you will find businesses ranging from small-sized to multinationals. Businesses that might not even be originating from your region can reach out to you and sell their product. Good examples of the global reach that internet marketing gives to businesses are Amazon and Alibaba. The new marketing trend of switching to virtual stores and retail outlets is being adapted to by all sizes and types of businesses. 

These e-commerce websites solely depend on the internet to act as retailers for all sorts of products and goods. The reach of the internet is limitless. It lets you get in touch with people across the globe at a much lower cost and within much lesser time. 



Also Read: Why Content is King in Digital Marketing




It’s clear that internet marketing is not something you can ignore or neglect in the future. Your future marketing strategy and business activity should largely be based on how your competitors are behaving and what your customers need. 

By 2020, internet marketing will go through a few more changes and advancements. Customer-driven content on social media, personalized promotional content, and video marketing are just a few internet marketing trends that will hold a huge place in 2020.  Major businesses are shifting towards a cost-efficient marketing trend; e-commerce. Small start-ups realize the importance of internet marketing and are therefore opting for online retail outlets over conventional physical stores.

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nimap November 29, 2019 0 Comments

Few Pointers for Those Planning on Hiring a Good Web Development Company


Over 352 people have rated [5/5]


When you as a business owner think that your business needs expansion, the first thing that would occur to you and would come to your mind is having a website or a mobile app of your own. This would also call for hiring a good web development company. Since it may sound simple enough to use the internet to search for such kind of companies offering web development services. But it is not this easy as it may seem to be.



You should not trust blindly on any company that comes your way. How about creating and having a website that is user-friendly. What about Quality. How tedious and long will be the web development process. What is the expertise of the web development company? These are the questions that you need to find answers for before you make up your mind to move forward.



Here we have collected some questions that you need to ask before you go forward and hire a web development company.


Which is your option- Static or Responsive?

Before you kick start your search for the best company, it is really important to know your precise requirements. Many of the firms can count on a static website or a traditional website. They require some static informational pages to go along with the shopping website. Other firms may have a requirement of custom coding for their website in order to be responsive.


If you are someone that requires a responsive website with custom coding then you need to become very choosy. There are many firms that may have the touch when it comes to designing a traditional website but when it comes to custom web development or enhancement, they lack the touch and luster.


You need to find an organization that has the experience working across various kinds of verticals such as conventional web design, software engineering, optimization, web analytics along many other core areas.



Hear their Portfolio

It is rightly said that you should not judge a book by its cover. But if you are looking to search for an e-commerce website’s design or web development then it is best if you check the organization’s portfolio. You shall get to know their exact capabilities in this regard. Their portfolio provides you an exact glimpse of the services that they can provide to you. You will also get to gauge their reputation and check their expertise in the field.



Communication will play an important role to find the best company

It is pivotal that you keep your communication channels open. You need to ask the firm for their preferred channel of communication, and you should also share yours with them. Checking a companies’ portfolio to provide you with a better idea of where they stand in the market. Inform the project manager if you need to update your preferred channel. You should not count on occasional conversations. Instead, you should go for frequent briefs and updates and tell them your exact requirements. Schedule your conversation in case you have chosen a company from another time zone


Having source code files is better

When a website is fully developed, doing some minor changes is not a challenging task. You can do it on your own only if you have access to the source code files. Not all organizations are transparent about giving or providing the source files to the client.


Hence, you need to make sure that the company you have chosen provides you with access to your website’s source code files, once the project is completed successfully. This will help you in the long run if you need to make some changes in the near future or planning to enhance your website on your own, once it is ready and completed.



Know More: Top 10 web app idea for Your Business in 2020




Aim for not too little or not too high budget

Hiring a web development company comes with its own cost. There may be companies that provide you the confidence of charging nominal costs. However, this does not guarantee the parameters such as quantity, quality, usability and many more.


If you want to have a customized solution, the best firms will be going to cost you a bit more. Software developers that are well versed with the latest technology and the right skills will charge you higher, but they ensure you that you get what you pay for.



Streamline and align the SEO as well as the content right from the start of web development.

Those who think that SEO and content are not much important in today’s world to need to rethink their viewpoint. These are essential for a website to rank in search engines. SEO is completely responsible for your website’s existence.


You need to get your web app developed as per the current norms so that SEO can be done properly on your website to rank it on search engines. The best design and development firms will have a team of experts who can plan and strategize each step. Now there are many more things to look into considering their expertise in web development.



Read More: Understand the Importance of Web Application Maintenance





These are a few of the pointers that we have found extremely useful when finalizing a web development company. If you’re looking for services of web development in Mumbai  for your web application or designing your website then do contact us at with your requirements. We have experienced web developers ready to onboard your web development project.

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nimap November 28, 2019 0 Comments

Tips to Get the Right Traffic on Your Website


  Over 358 people have rated [5/5]


When you ask a business marketer about what would you like most in the world. They are more likely to reply that “More Customers”. What will come mostly after customers are “More Traffic to their website”! There are many ways by which you can increase web traffic on your website, and we are going to have a look at the most popular techniques for them. These are several ways you can boost your website traffic.


Let’s have a look at the best techniques to gain online traffic.





This is one of the most obvious methods that you need to perform first. Paid search, and social media advertising, as well as display advertising, are one of the easiest and excellent ways to attract traffic and also an excellent path for attracting new visitors. Are you looking to just have more web traffic or are looking to increase conversions into customers also?



Adjust your paid strategies in order to suit your goals. Each of the paid channels has its own advantages and disadvantages. If you are hoping that more traffic will result in much more sales than the first thing you should do is to target high commercial keywords as a part of the paid search activities and strategies. Of course, the competition for these keywords can be much more fierce than normal search terms and also going to cost you. But in the long run, this pays off.




Get Social

It is not going to be enough to just produce great content and hopes that people will find it. You also have to be proactive about it. One of the best ways, in order to get more traffic, is to promote your content on social media channels. Twitter is apt for short and snappy (tempting links). If you are a B2C company then you can also promote your products on Facebook, you may get great traction from image-heavy social websites such as Pinterest and Instagram.




Mix it Up

There does not exist any magic formula or portion for content marketing success. Despise of what some of you do believe. For this good reason, you should vary the length and format of your content to make it as appealing and presentable as possible for different kind of readers


Intersperse shorter, blog posts that are news-based, and long-form content such as skyscraper blog providing informative content, infographics as well as data-driven content are some content pieces that you need to play around with.




Write Irresistible Headlines

Headlines can be one of the most important parts of your content. Without using a compelling headline, even the most informative and complete blog post can go unread. You need to master the art of headline writing


Even the most upward of headline for Buzz Feed and Up worthy often write 20 different headlines before settling down on a headline. So carefully think about how compelling your headlines are and can be before you go ahead and publish it.





Know More: 10 Reasons that Make Node.js a Top Choice for Web Application Development





On-Page SEO

Do you think that SEO is dead? Think again. Optimizing your content for SEO is still a valuable practice that is still being followed today. This is a worthwhile practice. Are you making the most out of your image Alt text, your H₁ tags and meta descriptions, and quality content? Optimizing for On-Page SEO does not need to take much time. And it could help boost your online traffic.




Target Long-Tail Keywords

Do you have your high intent keyword as well as popular keyword bases covered? Then it is time to target long-tail keywords. Long-tail keywords form the base of most of the search queries and a majority of web searches, this means that you are not targeting as them as a part of your search strategy then you are missing out.




Start Guest Blogging

Before you can say it- no, true guest blogging is not dead. Despite what you have heard about. Securing a guest post on a reputable website can increase your web traffic to your website and help you to build your brand in the bargain.

But let me remind you that the standards for guest blogging have changed radically during the past 2 years and spammy tactics can easily result in stiff penalties. You should proceed with caution.





Invite others to guest blog on your website

Guest blogging has been a two-way street. You also need to post content on other’s websites as well as invite others to post content on your website. They are more likely to share and link to their guest article that you can bring new readers to your website. Just be sure that you post high quality and original content without any spammy links because Google is cracking down on low-quality guest blogging.





Read More: Understand the Importance of Web Application Maintenance





Link Internally

Internal linking is equally important as linking back to external sites and creating backlinks to your site. When creating and publishing content, be sure to keep an eye out for opportunities for creating internal links. This not only helps with performing SEO but also provides a user experience for the user- this is a cornerstone for increasing traffic on your website.





Responsive Website

One of the most important features that can provide you an edge in Google ranking is that you need to have a website that is responsive. In other words, your website needs to be displayed correctly on multiple devices such as laptops, tablets, and smartphones.


With about 80% of web traffic coming from smartphones it is crucial that you have a website that can cater well to smart devices and display content properly. Ensure that your website is accessible to form a wide range of devices and is easily and comfortably viewable.






You may also like to know: What is a web app? How is it regular from other apps?






We have shared with you all the tips that you can use to boost your website’s traffic. If you’re looking to increase your website’s popularity then surely these tips can help you get a boost in organic rankings.


If you’re looking to develop your business’s website or web development in Mumbai then do contact us at We have talented and experienced developers ready to onboard your web project.



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nimap November 27, 2019 0 Comments

Understand the Importance of Web Application Maintenance


  Over 345 people have rated [5/5]


In today’s digital age, the organization’s business is completely dependent on running their web and mobile applications. Therefore, the maintenance of web applications and standalone applications seems to be a primary concern in order to get things going. Now we have intrigued you to think why should you care about this? Why should you opt for regular web application maintenance services? Well let’s find out:


Just pause for a second and think about the following instances that might occur:
Who takes care of your apps and website as well as your web applications when they crash?
When you find a bug in your web application, what do you do?
Do you update your software, web apps, and mobile apps at the right time and the right moment?
What do you do when you find a problem in your web app or website?


Most of the people will outsource these tasks for a good IT company to develop their applications and take care of it, post blogs at regular intervals and just stop worrying about these issues. That’s it. Right? Certainly not! You need to put in some extra care. A Deloitte report suggests that about 60% of the outsources done prefer to opt for Application Maintenance and support.


So why is it that application maintenance or Web application maintenance places an important role?


A common misconception that exists in the industry is that Web application maintenance or software application maintenance, in general, is all about fixing bugs. In the real world perspective, it is much more than that. It is about taking care of the visual branding of your website or web app. It is about managing all the updates that your software that runs on Web/ Android/ iOS updates that your application needs.


Sometimes maintenance of web apps means the modification of a software system or application, work on software performances, monitoring the behavior of the application as well as optimizing the up-times and down-times.


Importance of Web application maintenance




Let us take a general world example of a house. After you buy it or build it, do you just forget about your house? Or do you think about budgeting your time and money for the ongoing utilities, repairs, renovations, and maintenance? Your answer will be the latter right?


The same concept is applicable to web applications as well, And also for all the maintenance and support activities that go around the world for application maintenance. Every project of yours will require some amount of maintenance activities to ensure it is up and running in a stable condition. However maintenance is not about maintaining, it means to improve and evolve gradually.



Read More: What is a web application?




Benefits of web application development



Now that you know application maintenance of web apps and software is important, you also need to know its benefits too.


Here are some benefits that you can leverage.


Scalability and Security:

Regular maintenance activities can make sure and ensure that your web application and software are secure from all kinds of external threats. And at the same time, your application will be much more scalable. It evolves and enables you to put higher amounts of workloads on to the system while keeping consistent and appreciable as well as acceptable levels of performance.


Cost Savings:

The cost saving is not much effective if you plan to buy new software or develop from scratch whenever it crashes or catches bugs. It is much better to maintain the software on a regular basis to enhance the lifetime and reduce future costs.




Recommended Reading: Useful Tips for Web Application Development for 2020





Customer Satisfaction:

Maintenance of applications for both web applications as well as standalone software applications improves the quality, web presence as well as the response time of your apps and website platforms. Doing this not only helps your web software to evolve with time but also fulfill your customer requirements better. As a result of this, customer satisfaction also improves.



Peace of Mind:

When you come to know that your mobile/ web software is in safe hands and you do not need to do anything extra for the upcoming few years, you automatically get peace of mind. Hence you will have time to focus on the other attributes of your business.



Know More: Essential Web Development Tools and Resources -2020





No legacy can move forward, it is very important to know when to update and upgrade. That is the reason why Application maintenance of Web apps and software is important in general. Maintenance is important and you require a professional to do it.

If you’re looking to perform web development application in mumbai maintenance on your web software then do contact us at If you’re looking to services related to web development in Mumbai, then your search stops here. We have experienced and seasoned developers ready to onboard your web development project.







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nimap November 23, 2019 0 Comments

Top Machine Learning Frameworks for Web Development


  Over 352 people have rated [5/5]



In this article, we are going to discuss some top Machine Learning Frameworks that can be used for Web Development purposes.


The following points emphasize the importance of support for machine learning web development. Machine Learning:


  • Can Serve as the best available replacement that exists for conventional data mining methods.Provide extensive security and protection from different types of security threats
  • Provide extensive security and protection from different types of security threats
  • Is Able to produce customized information and content
  • Provides Ample amounts of ML API
  • Is useful and efficient for understanding customer behavior
  • Is useful when the need is for quicker product discovery

Using the advantage of Machine Learning, Computers are able to easily learn the algorithms provided that eliminate the need for explicit programming.


This enables the creation of analytical models that provides the finest method for data analysis. All of these points prove the usefulness of Machine Learning in Web Development.


Let’s have a look at some of the Machine Learning Frameworks that are available for easier web development:


Microsoft Cognitive Toolkit:

The Microsoft Congnitive Toolkit

This is an open-source and deep learning toolkit that has been provided to developers by Microsoft for the use of training algorithms that makes it easier to learn just like a human being can.


There are various Machine Learning models that can be used by this framework such as feed-forward DNNs, convolutional Neural Networks as well as recurrent Neural Networks.


The main objective behind designing and developing this tool is to be able to use neural networks for understanding Large Unstructured DataSets. This framework is highly customizable that provides faster training times, and the credit goes to its easy to use an architecture that further allows developers to choose the parameters, networks, and algorithms.


The best feature and plus point is that it supports multi-machine and multi-GPU backends which can help in surpassing the competition.





Read More: Useful Tips for Web Application Development for 2020







Tensor Flow- Machine Learning FrameworksWhen the need arises for using Java Development, this is one of the most commonly used frameworks. This framework is also an open-source library that uses the data flow graphs and helpful for numerous applications and computations for web development.


This is a bifurcated machine learning project that is available on GitHub and it has multiple participation of taxpayers.


The computations that is one on one or more GPU or CPU using a single API either on desktop or mobile phone are made easy by utilizing the flexible architecture of TensorFlow.

In the graphs, the nodes represent the mathematical operations. The edges represent the multidimensional data sets (tensors) that are connected between them.



Recommended Reading: How to Hire a Web Application Developer



Apache Mahout:

Apache Mahout Apache Mahout is an open-source offering that is designed by Apache for use by data scientists, statisticians, as well as mathematicians for using and executing various algorithms quickly.

It is also used as a distributed linear algebra framework because of which machine learning applications & web development have a scalable performance.

Mahout is able to collaborate filtering, classification as well as grouping

Also utilizing this framework, data scientists can develop their own custom mathematical calculations in an interactive environment, which runs on a big data platform. The same code can be ported or moved into the app and can be implemented.


Mahout Samsara is equipped with a statistical engine and distributed algebra that distributes and works together with an interactive shell. Then the library links the app production. Using maps / reduce paradigm, it is able to climb on to the Apache Hadoop platform but will not restrict its contributions for implementing others based on Hadoop,




Caffe- Machine Learning FrameworksThis is a deep learning framework that is mainly used for expression, speed as well as modularity. This can be used for Java development and is developed by the Berkey AI research team.


There are various personalized applications that are available, and innovations are being encouraged by an expressive architecture.


Also, efficient switching between CPU and GPU is possible using configuration options such as configuring a single indicator.


The extensive and exhausting code of Caffe has resulted in providing early growth and making GitHub machine learning project successful.


Caffe is able to provide swift and fast implementations to research institutes and industrial implementations. Its development is mainly because of the computer classification and vision using convolutional neural networks. Using the help provided by Model Zoo, a set of the pre-trained model that does not require any type of coding for implementation.



Apache Singa:

Apache Singa- Machine Learning FrameworksThis framework is developed by the team at the National University of Singapore.

This deep learning platform is scalable as well as flexible and used for big data analytics.

The framework is able to provide training in large volumes of data as the architecture is flexible.

For running on a wider range of hardware, it is extensible. The main apps are in image recognition and natural language processing(NLP).


In the present day, it provides a simple programming model that works on a group of nodes that is presented by the Apache incubator project.

Deep distributed learning makes use of parallelization and model sharing when the training process occurs. Yet, Singa supports traditional machine learning models such as logistic regression.





You may also like to know: Why Angular is Better For Web Application Development?






Above mentioned Machine Learning Frameworks are some top machine learning frameworks that exist for Java Development. This is obvious that ML is going to become the future of the IT industry.


The frameworks and libraries are supported by Python which includes TensorFlow, Keras. As well as small projects like sci-kit learn, Microsoft Azure Studio, Chainer, Neon, Veles.


If you are looking for expert web development services in Mumbai for implementing your ML project then do contact us at We have the most professional developers and designers ready to onboard your project and help you out.




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nimap November 21, 2019 0 Comments

Useful Tips for Web Application Development for 2020


  Over 345 people have rated [5/5]


Often it is regarded that there is no substitute for experience. Experience is indeed the best teacher. But there can be some shortcuts to it. We have spoken to many experienced web developers who have toiled the hard way to find out these amazing tips that you can rely on when you are developing for any web project. This is an amazing collection of tips that comes straight from the code face.


Here are 10 tips for web development to help you to get started with it.

Clear Lists:

Clearing the list of floating elements can be a part of the work that is done by web developers. We can still catch it up. For example, how do you clear out the floated list of elements without setting a height for it. The answer to this question is actually really very simple. You can just add these two CSS properties to any list container that has floated list elements


display: block; overflow: hidden;


If you will check the list container using any DOM inspector, you will notice that the height attribute has automatically been calculated. And this nifty solution fixes the issue present at hand.




If you are required to develop techniques, CSS effects or any kind of newer transition effects, for example, you can do it as a sandbox project. When you keep the experimentation uncluttered by outside influences is proven to make the code much easier to debug and troubleshoot if something is not working as expected.



Read More: Why Angular is Better For Web Application Development?





Web Inspectors

Developers may have different opinions on which web inspectors do the job well. But they all will agree that development was a struggle before our favourite browsers had them. Now, as a developer, you are able to preview the CSS changes live in your favourite browsers such as Chrome or Safari. You simply have to right-click on an element and choose “Inspect Element”.

All of the applied CSS will be shown or displayed in the right-hand side inspection pane. You are free to edit or add new elements here, to see the changes live inside your browser.

The web inspector is not accessible by default on Safari on the Mac. You can enable it by navigating to Preferences>Advanced>Show Develop Menu on the menu bar.




Firebug and Beyond:

Chrome and Safari have built-in web inspectors for them. But as a developer, we stand by the original Firefox Developers Toolbar. It is the perfect medium in order to inspect those little CSS problems when you are performing the testing process of your website in multiple screen sizes.

Firebug has also added the ability to display multiple screen sizes inside one browser tab too which means that you do not need to change your browser width in order to see or view the testing process of your website.




One Thing at a time:

We as web developers cannot stress the importance of the Single Responsibility Principle enough. “Every object in your code should perform at least one function”. This is applicable to even CSS styles. You should avoid putting all the styles onto a.button class respectively. You should split it into a .button-structure, .button-face and so on.

Why should we follow this rule? This is because if you do not do this and something breaks, you will waste all your time finding and tracing back to your code, in order to find which object is causing the problem and whether the bug has been inherited from higher elements in the DOM.





Know More: Essential Web Development Tools and Resources -2020





Will you be able to code it?

Falling back on the frameworks and the libraries isn’t always the best answer. For example, if you are coding a small project and as always, for example, you include jQuery, you think that Can you do the same function better using VanillaJS? You may discover that you can indeed do it in JavaScript, better and faster.




Get Git

If you and your team are working on big projects then you require a robust versioning system. Many of the developers swear upon using GitHub. But there is a downside for it if you require your project to be private. Your code is hosted on GitHub’s servers and publicly available. In such cases we recommend you using GitLab.


GitLab is very much similar to GitHub but its core is completely open-source and easy to set up on your own servers. The optimal setup for GitLab is to use NGINX and Unicorn in order to improve performance and speed, you can also use Apache and Passenger equally as well.


The biggest advantage that you can get with this type of arrangement is that all of your code is backed up each time you perform a commit, you can use a really useful diff viewer in order to see which part of code has been changed on each commitment.




Commented Code

When you are working in a team environment, you need to remember that your peers need to understand and read your code, use your resources and work through your files. Always comment your code and name your layers as well as organize your PSDs and FLAs. The more organized your file will be the better for you as well as others to understand and interpret your code. Using this approach it will be quite easy for others to understand where things are and how they work.





You should not waste your time manually running in unit tests. You need to automate it. Time spent in getting to grips with NAnt or MSBuild is time well spent as it will decrease the number of hoops especially when the deadline is near and you need to complete your project




Dotted Lines

We have a smart and intuitive way of tracking progress in coding pages. Sometimes when working on a front end design, we tend to use an “incomplete” or a “to-do” class which displays a dotted outline to elements that do not work properly or are unfinished. We are able to see what needs work clearly before we go live.





Recommended Reading: What is a web application?






We have listed down the tips that have specific importance for developers who are into web application development. These tips have been handy and have been quoted and followed by many web developers alike hence we have listed them down, hoping you will find them useful.


If you have found this article useful and informative than do check out our other blog topics as well. If you’re looking for web development services for any kind of web development in Mumbai then do contact us at





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nimap November 20, 2019 0 Comments

Essential Web Development Tools and Resources -2020

Over 385 people have rated [5/5]

The best, as well as the worst thing about pursuing a web development career, is that the web is constantly changing. While this can be an exciting paradigm, this can also mean that web developers need to be proactive about learning new things, new techniques, and new programming languages. In this blog, you will learn essential web development tools and resources.


They should be willing to adapt to the changing environment and be willing to accept and deal with new challenges. The tasks that a web developer can easily include adapting existing frameworks such that they can meet new business requirements, testing done on a website to identify technical problems, and scaling a website to perform better with backend infrastructure.


We think that we should compile an extensive list of web development tools as well as resources that can easily help you to be more productive, transform into a better developer, and stay informed and updated about the new trends and happenings in the field of web development.



Some Essential Web Development Tools and Resources for 2020


Here are some main and essential tools that are known to every web developer. Web Developers use these tools on a daily basis, these tools will help you to assist your development activity. These tools can assist you in forming your web development workflow. Note that these tools are not in a particular order.



JavaScript Libraries


JavaScript is one of the most popular programming languages that exist for web development. A JavaScript Library is a pre-written library that consists of JavaScript code that exists to allow easier access throughout the development of your website or application. 





Here are some main and useful JavaScript libraries.

  • jQuery: A small and fast as well as feature-rich JavaScript library that can perform virtually any task.
  • BackBoneJS: This library can allow you to provide your JavaScript app a backbone or skeleton using models, views, collections, and events
  • D3.js: This is a JavaScript library that is used to manipulate documents that are based on data.
  • jQuery UI: This is a custom and curated a set of user interface interactions, effects, themes, and widgets.
  • jQuery Mobile: This is an HTML5 based user interface system that is designed to develop responsive websites
  • UnderscoreJS: This library allows functional programming helpers without the need for extending any built-in objects.
  • Moment.JS: Using this library, developers can parse, manipulate, validate, and display dates in JavaScript.
  • Lodash: This is a modern utility JavaScript library that delivers modularity, performance, and extras.

Front End Frameworks

Front end frameworks are usually consisting of a package that is made up of files and folders such as JavaScript, HTML, and CSS. There are many standalone frameworks that are out there. A solid framework can prove to be a great and essential tool for front end developers.



  • Bootstrap: This is a framework developed. in HTML, CSS and JS that is designed for developing responsive, and mobile-first projects on the web.
  • Foundation: This is a family of responsive front end frameworks that makes the development easy for designing beautiful responsive websites, apps, and emails that look amazing for any device.
  • Semantic UI: This is a framework that enables and allows the developers to create beautiful, responsive layouts using human-friendly code in HTML.
  • Uikit: This is a light and powerful front-end framework that helps to develop faster and powerful web interfaces.


Web Application Frameworks


A Web application framework is nothing but a software framework that is designed to alleviate and aid some of the headaches involved in the development of web applications as well as services.






  • Ruby: Ruby on Rails is a Web application framework that provides everything developers need to create web applications that are backed by a database using an efficient MVC pattern.
  • AngularJS: This framework lets you extend the HTML vocabulary for your web application. AngularJS is a framework even though it is much more lightweight and is sometimes referred to as a library.
  • Ember.JS: This is a rich framework for creating ambitious applications.
  • Express: This is a minimalistic as well as a fast web application framework for NodeJS.
  • Meteor: This is a full-stack JavaScript app platform that assembles all the required pieces that you need to build modern web and mobile apps all using a single JavaScript codebase.
  • Django: This is a high-level Python-based web framework that encourages rapid development as well as a clean and pragmatic design.
  • This is a free and fully supported web application framework by Microsoft that allows you to create standard-based web solutions.
  • Laravel: This is a free and open-source PHP based web application framework to build web applications on MVC pattern
  • Zend Framework 2: This is another open-source-based PHP web application framework for developing web apps.
  • Phalcon: This is a full-stack PHP framework delivered as a C-extension.
  • Symphony: A set of PHP reusable components and a web application framework
  • CakePHP: This is a popular PHP framework that building web applications faster, simpler, efficient and uses less code.
  • Flask: This is a micro framework that uses Python that is based on Werkzeug and Jinja 2


CodeIgniter- Web Development Tools:


This is a powerful as well as a lightweight PHP framework that is built for developers who require a simple and elegant toolkit in order to create full-featured web applications





Recommended Reading: How to Hire a Web Application Developer



Task Runners / Package Managers


Task runners are used for automating specific workflows. For example, you can create a task to automate the process of minification of JavaScript. Then you can build as well as combine tasks to speed up your development time. Package managers can help developers to keep track of all the packages used.  They make sure that you use up to date packages, for the versions that you use.

  • Grunt: Simple JavaScript Task runner for automating simple tasks.
  • Gulp: This enables programmers to keep things simple and to make complex tasks easier to manage that allows automating and enhancing your workflow.
  • Npm: This is a robust package manager for JavaScript.
  • Bower: This is a web package manager and it manages components that contain CSS, HTML, JavaScript, fonts and even image files.
  • Web pack: This is a module bundler that is used for modern JavaScript applications.

Languages / Platforms- Web Development Tools:


You require a web development language when you are developing web applications. A programming language is a formal language that is used to communicate with a computer. It creates programs that allow you to control this behavior.




  • PHP: This is a popular general-purpose scripting language that is especially used for web development.
  • NodeJS: This is an event-driven Input/Output server-side JavaScript environment that is based on the V8 engine.
  • JavaScript: This is a programming language that is used for the web.
  • HTML5: This is a markup language that is used for communicating with the web.
  • Python: Python is a well-known programming language that is used for statistics and analytical applications.
  • Ruby: This is a dynamic and an open-source programming language that provides a focus on simplicity and productivity.
  • Scala: Scala is a pure-bred object-oriented language that allows a gradual and easy migration to a more functional style.
  • CSS3: This is the latest version of Cascading Style Sheets that are used in the front end interface development of websites and applications.
  • SQL: Stands for Structured Query Language that is used for relational databases
  • Elixir: This is a dynamic as well as a functional language that is designed for building scalable and maintainable applications.


Know More: What should a web developer know?





Some of the most used tools for web development have been presented to you in this article. Although this is not a complete list these tools have been prominently used by many developers worldwide and still remain an all-time favorite and dependable tool that aids web development.


If you’re looking for any kind of web development in Mumbai, then feel free to contact us at

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nimap November 19, 2019 0 Comments

Top 10 web app idea for Your Business in 2020

Over 355 people have rated [5/5]
Web Applications (Short For) web apps are now becoming the new face of conducting business. Just building a robust web app is not going to be enough. The idea behind building the web application development needs to be unique and fresh enough to appease the people that are going to use it. It should garner the interest of the target audience and benefit them in some way or the other.

Every entrepreneur requires a web app idea that they can use to turn it into success. Thus in order to provide you with an illustration, we have listed down the top 10 web app idea that can work for your startup business.

1. Invoice Generation:


Invoice- Web app idea

When a customer purchases a laptop or a cell phone or any other product for that matter. The bill and all the details that is generated at that moment is provided to the user as a hard copy printed on a piece of paper.

Using an invoice application, the user or customer can simply scan the barcode of the item and generate an invoice of that particular item directly on their phone

For Example: Free invoice generator





2. Online Presentation:

People Discussing Presentation

It can sometimes be difficult for a person to prepare a presentation for his team. With the help of the cloud presentation app that can be used by various managers, the traditional offline method of creating and preparing a presentation will be eliminated. All the team members will be able to collaborate and produce a presentation online by projecting and brainstorming various types of ideas.

For Example:  Free invoice generator


3. Food Delivery Comparison:

Delivery Man with Scooter- Web app idea

If the delivery costs and the food costs are equal then it does not make sense to buy the food. It can probably be a bad deal. Thus this app will help customers have a comparison with which food delivery services offers the best price when you order food online. You will get a comparison chart as to which services cost more for the same food item and which services provides you the best deal for the same food item. The customers can get to fill in the required information such as location preferences, the food choices, and consumer details to get delivered to their doorsteps.

For example: Grubhub: local food delivery




4. Health Care- Web app Idea:

Health Care- Web app idea

Everyone needs a doctor for getting their health checked up. Today’s lifestyle is busy and one hardly finds time to make an appointment with the doctor and chances of missing important health checkups increases drastically.

This app will help the people to make appointments for themselves with their respective doctors even when they are in rush. Patients can easily fill in the details and choose an appointment  near their locations.

For example:  Doctor Finder



5. Truck Loader Services:


Truck Loader- Web app idea

It can become difficult sometimes for a person to look up an affordable pick up truck loading service or packers and movers services. When a person is moving his furniture to a different location or place, he needs  a loading service which is affordable and convenient for handing the packaging and moving tasks. This app will allow the user to search for an appropriate service that is near their location and save important time and money.

For instance: Heavy Truck Loader




6. Restaurant Reservation- Web app idea:

Restaurant Reservation

Using this web app idea the customer can easily book a table in his favorite restaurant that is ahead of the time.

For plans that is made at the last minute, this can prove to be a handy and convenient service and can become a huge support for people who want to dine at great restaurants or pubs.

For example: Open Table



7. Gift Delivery Service:


In this busy life schedule, sometimes people do not have the time and energy to buy a gift for their near and dear ones. This app will feature the idea of picking up a gift or else flowers from the shop and deliver to the address that is provided by the customer. Using this service people will be able to provide gifts for special occasions to their people.

For example: Flowers cakes online



8. Dating Application:

Dating App- Web app idea

Dating has now become a sign of having a romantic relationship. In this global market, with the use of technology, people can easily date with the use of a dating app. The app allows users to find the perfect match that they are searching for. The user simply needs to provide their details and preferences and automatic matches will be shown to them. This will, in turn, help the user to find the perfect match of their choice.

For example: Badoo


9. Touring and Travel app:


Traveling App

For many people, traveling has become a part of their life. But it can be quite difficult to find a suitable place to travel and explore.This can be the next generation app for people who love to travel.

The app can show popular places and the facility to calculate the budget according to the days and nights that the customer wants to spend at that place.

For example: Tripoto Travel App




10. Intelligent Cooking App:


Cooking App- Web app idea

Many people, mainly men who do not know how to cook can benefit from this app. This is the right intelligent cooking app that teaches people to cook for themselves even if they do not know how to do it.

This app will ask for the list of ingredients and suggest interesting recipes that can be made using these ingredients.

For example: Cook’s Recipe App




Know More: Top Web Application Development Frameworks in 2019



We have presented to you 10 awesome ideas that have the potential to be the next big startup idea for 2020.  If you’re searching for the best web development in Mumbai then you have come to the right place. We have talented and experienced developers on pool ready to make your app a huge success. Contact us at with your requirements.

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nimap November 14, 2019 0 Comments

How AI and ML have Revamped Mobile App Development Industry


Over 352 people have rated [5/5]



Today every business that exists wants to create new customers as well as retain older ones using their mobile applications. In order to achieve this goal, the business should be able to fulfill the needs of its customers as well as their potential customers. This is the ultimate reason why mobile applications should always focus on providing discretion as well as interpretation of the business and the thought process that companies want to place in front of your users.



Why does a download and install mobile applications is being dedicated towards a business purpose when almost everything is made available at Google Search?


This is known as the classical form of data collection that has now been converted into a sincere mobile application that is dedicated and caters towards the needs of the user, and that it simultaneously puts emphasis on the minds of the customers.


From Artificial Intelligence to Machine Learning, the struggle to make smart mobile applications has now reached extremes


However, it has been strange that the application developed for mobile users acts as arbiters of mobile technology. While this can sound as a key, but Artificial Intelligence and Machine Learning have an upper advantage in converting mobile applications into gold mines for users of these applications recently.



The use of Machine Learning and Artificial Intelligence technologies has now charged up the evolution, creation as well as the usage of this kind of mobile applications.



In this article, we will discuss how Artificial Intelligence and Machine Learning has revamped the mobile application development scenario for these days. Let us consider some major concepts that are involved in this as mentioned below.



Artificial Intelligence:


This technology enables computers to work as human beings. It is able to facilitate tasks that would normally require human interaction such as voice recognition, decision-making, visual perception and translation between languages.


Machine Learning:


This technology involves educating computer systems to recognize patterns in data the way human brains understand them.



Deep Learning:

It can be understood as a way to make neurons to understand how to solve a particular programming problem.


Logistic Regression:

This involves modeling a binomial result using one or more explanatory variables.


Linear Regression:

This implies using the linear relationship between individual input variables.

Now, let’s discuss how ML and AI have innovated, perceived and eventually transformed mobile application development:



Read More: Difference Between Artificial Intelligence And Machine Learning



Trend Forecasting:

AI and ML have helped mankind to forecast the trends happening in the digital media age. AI filters that are enabled in smartphones has helped applications to forecast the weather. Fun filters have helped to animate the 2D Photos in the image gallery, detect the customer’s face, locate facial features, add filters and many more.


Some more important features about ML includes evaluation of real estate, offering customers a virtual tour, and informing customers about various configurations with augmented reality and making relevant purchase decisions.


Security/ Fast authentication:

Facial, as well as fingerprint sensors, are enabled with AI functionality that helps in order to determine the essential security functions with applications. These measures may include the facial recognition of images, estimation of shipping costs, automation for product labelling, logistics optimization, portfolio management, and commercial intelligence. Examples of applications that use these technologies are Star of Zoom session, BioID and so on.


Predicting User Behaviour:

ML has helped marketers understand the personal preferences of users and customers and the purchase patterns of customers. Then they are recommended products and services that they are most likely to purchase based on their past search behavior, purchase history, and last-minute purchases.


These recommendations are based on the customer’s age, gender, location, search frequency, and the frequency of app usage. For example Youboox, Qloo, and JJFoodservice.


Advanced Searching:

From the optimization of using search in the application in order to provide clear as well as relevant results that are contextual and intuitive, customers are able to stay connected and keep interested in the application for longer duration of time. The cognitive approach helps to group articles, scripts, documents as well as frequently asked questions, and videos and graphics to provide immediate and intelligent answers to searches being performed.



Machine Learning can help to identify and group users according to their needs from mobile applications. It can be useful in order to gather and use the information and make a decision about how the application looks like. ML can be used easily to determine the following:

What are your requirements?

Who is your target audience for your application?

How much can they pay?

Is there a pain point that the app can solve?

Structuring clients and finding the right approach in order to meet their needs by providing relevant content for their applications thus making the application to solve customer needs is the objective of mobile application development.




Recommended Reading: Ways to select the best technology stack for mobile development





Mobile application development has got a new playground that is enhanced by the capabilities of Machine Learning and Artificial Intelligence. ML and AI have empowered the mobile application market with enough customization features that make apps more useful, efficient as well as effective.

If you’re looking to hire Mobile app developers such as android app development for your company project then do contact us with your requirements at We have experienced and talented developers ready to onboard your app development project.



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nimap November 13, 2019 0 Comments

Ways to Select the Best Technology Stack for Mobile Development


Over 321 people have rated [5/5]



Mobile app development has been revolutionary and been inspiring the way we do business. Business owners cannot neglect the power of using mobile apps as approximately 6 billion of these mobile gadgets are predicted to be in use by the public by the end of 2020.


In fact, the whole business has been neatly encapsulated in the use of mobile devices. You will be easily able to catch your favourite events globally, can do a video chat wherever you are and have already transformed the communication ways.


So it has become absolutely necessary for mobile app development companies in order to select the best technology stack for the business. However, the concept for the best tech stack is very minimal.



What is the technology stack?


A good technology stack that is robust can bring you fruitful results no matter what mobile app development process you are following. The best technology stack determines the future of the software product. The best technology stack depends on the needs of your customers as well as the problem areas that it is going to solve.


Moreover, the technology stack for mobile app development is divided into 4 different areas as mentioned below.


1.  Development Platform: It is the place where the libraries and the interfaces play their dedicated roles in order to design and develop the mobile app.

2.  FrontEnd Platform: It is the interface that the users will use in order to interact with the mobile app.

3.  Backend Platform: This is the backend section that takes user input, processes it and converts it into its respective output.

4.   Additional Requirements: It includes other technology elements that affect mobile app security, performance, as well as its robustness.





Recommended Reading: What are the new trends in mobile development application




Types of technology stack:


1. Native App technology stack that can include things such as :


  • iOS tech Stack
  • Android Tech stack


2. Hybrid App tech Stack

3.Cross-Platform Tech Stack


Choosing the best technology stack that can make your business go as long as it is capable to make a product big in the market. It can power the product to make it a great success after considering various factors.


In this article we are going to show you some ways by which you can select the best technology stack for mobile app development, that will suit your needs.



1.The goal of the App:


The choice of the best technology stack for the development of mobile applications depends to a large extent on the objective that you want to achieve using your mobile application. The mobile application that is dependent on load processing is heavily dependent on a much stronger technology stack that operate around optimized interactions. There will be a bigger difference when making the choice of the mobile application technology stack and if you are looking to develop a high latency application versus a mobile application with fast response and low latency.


2.Parent Company:


The parent company of the technology stack can create a lot of difference in the choice of selecting the best technology stack. There are many brands that offer superior customer support and overall better documentation compared to other brands. Google, Microsoft, and Adobe are some of the big brands that offer advanced development options and better community support than Facebook.


3. Team Skill Set:


The main idea is to rely on the developer skillset when deciding between two stacks of similar technologies. There are many languages and frames that are used to give the same result but there exist some differentiating factors that separate them apart.


If you have a technology stack that your team is not familiar with then it could not only increase the development time together but also increase the cost of the development as well. On the other hand, the use of a mobile development stack that your team feels comfortable to use will help streamline the process and save the commitment of quality.





Read More: How is IoT leveraging the Mobile App Development Industry




4. Mobile App Considerations:



There are numerous other factors that differ from one application framework to the other. Some of these factors are:

  • A device in which the application will work
  • The condition of the network in which it will be loaded and executed
  • The user experience that you are looking to achieve, the estimated time of launch in the market
  • The platform on which it will be executed


All these elements of the grouped application will decide the libraries, set of frameworks and the software would be combined to develop the respective mobile application



5. Security:


Nowadays all the mobile application development technologies are equipped well enough to combat the security-related issues that an application can encounter after its launch in the market. The problem starts when you want to choose between the best technology stack that has not been sufficiently documented, or requires writing long lines of code which can increase the development process risk-prone.


The skills of the developer also matter when laying the foundation of development for the mobile app. No matter what technology stack you select, hackers and security breaches can easily occur if the application does not provide enough security. So along with expertise, the team of developers also needs to have strong security skills in their respective domains.



6. Compatibility with the technology:


The stack of mobile application technology that is in line with the technology will work perfectly in the project. So this is important and especially if you are going to present a newer technology stack before you start the development process of your mobile application. In addition to this, you need to check the compatibility of the technology stack with your current project using the tools you might be planning to add to the application at a later stage.



7. Multiple Operations:


The technology stack of the application being developed for a single platform will be very different from the one that runs on multiple platforms. It is the level of scalability that the developers need to introduce in your mobile application in order to be portable to other platforms. As in the case of a hybrid application, it would require a different set of tools other than that which is used to develop native applications.



Know More: What’s more Difficult, Web or Mobile App Development? Why?




When it comes to choosing a particular technology stack for developing mobile applications, it all boils down to what you want to achieve and what the end result will look like.

If you want to outsource the mobile app development or are looking for any kind of android app development then do contact us at We have the most talented developers ready to onboard your android development project

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nimap November 12, 2019 0 Comments

How is IoT leveraging the Mobile App Development Industry

Over 369 people have rated [5/5]


The mobile app development industry has been changing at a faster pace. At a swift pace, the mobile app development industry is witnessing useful as well as innovative changes with the emergence of various modern technologies. IoT is one of the pivotal technologies that has again come to light in recent years. In fact, IoT solutions have been enjoying its existence in many fields such as agriculture, healthcare, retail and much more.


IoT is able to facilitate interaction as well as communication at all levels. Easy to use and the growing demand are two of the major factors that are responsible for the increase in IoT application development services.


According to the statistics, this particular technology has got huge importance and popularity in 2018. It is estimated that by 2022 there will be approximately 1.5 billion IoT devices along with cellular connections and this is actually a big number.



In 2020, the major chunk of installed bases for the IoT devices is forecasted to grow to almost 31 billion worldwide.



What makes IoT different from other emerging technologies?


Software and hardware capabilities:

The IoT network of devices and the related software is able to handle complex business operations and is fully compatible with mobile application solutions



Selection of Programming framework:

The developers need to make sure that the app being produced is compatible with the existing IoT network or not, while being able to select the programming framework.


Compatible with license agreements:

The IoT application being developed must be compatible with the current licensing agreements and standards.


Aspects of Connectivity:

Wi-Fi or Bluetooth, mobile applications developed using IoT need to have continuous connectivity.



In this blog, we are going to discuss how mobile application development is being leveraged by the use of IoT technology. Check out the various reasons are given below.



IoT can provide a much-needed boost to the brand and significantly reduce the cost of developing mobile applications. IoT can allow and enable mobile application developers to integrate various components in a cost-effective way. It is also able to make the application much more interactive and provide space for innovation and inspiration. IoT also enables developers to save a lot of money.



Recommended Reading: 10 Challenges in Building Mobile Applications




High Security:

When the question comes about security, mobile application development services focus on improving the security being offered for users because the IoT concepts deal with an enormous amount of data that is personalized. Such personalized and confidential data should be avoided to be given access to the wrong hands. IoT based mobile application development solutions should, therefore, pay attention to more security for data.




Valuable Insights:

IoT is a networked system of connected devices, servers, and other equipment. All of these devices are able to collect and access critical work data to work seamlessly and provide synchronization between different devices and equipment. Using this process IoT can provide users with valuable information. Users can use this information in order to make real-time decisions and simplify their complex business processes.




Highly Convenient apps:

The development of IoT mobile applications is able to offer much more convenience to users. It has been obvious that we use smartphones more than laptops. In addition to this, we take our smartphones everywhere with us. In short, we can manage the entire IoT network to work in a simple way for us. Features such as the integration of social media and notifications can also be offered in the IoT mobile applications.



Easily Customizable and Interactive:

There is no exaggeration in order to mention that IoT can make mobile applications much more interactive. In addition to this, this technology can open doors to newer personalization options. This means that your organization’s mobile application is able to remain relevant and up-to-date with the functionality that is related to IoT and other necessary features.


Hence, it will create feature-rich and futuristic mobile applications that helps you to stay ahead of your competition. IoT can provide you with simple customization options that is built for mobile applications. This is because programmers and developers can easily meet the needs of connected devices when they create an application for the business.



Niche Segment:

IoT is a popular technology that is considered for mobile app development, it is still found that many companies do not have yet adopted IoT. So if you consider integrating IoT at your workplace, there are probably higher chances for getting a competitive edge and thus you will be able to address a niche market that has IoT mobile application solution.


By hiring proficient IoT Developers you will be able to easily integrate most of the important features that are required for your business mobile applications. In fact, this technology makes the tasks for the developers and the entrepreneur’s tasks easy.





The participation of customers can be significantly increased due to IoT mobile applications. The IoT mobile applications can provide an excellent user experience and increase and help your employees to work more efficiently and thus increase their productivity.


The IoT network is designed to simplify as well as automate business processes. When the question is about developing mobile applications IoT can simplify the development process thus making it easier and users can work more efficiently with greater convenience.


Location Independence:

The IoT mobile applications can be used irrespective of space and time. Even if you are located far from your workplace, you are easily equipped to control the IoT system. In short words, IoT offers location independence. Only smart devices are needed to control the IoT system by running a mobile application based on IoT.


What makes IoT much more valuable to custom mobile application development is the fact that this technology is able to affect all the domains in the various sectors of different industries. Whether you are in the health sector or agriculture, IoT is able to easily meet your business needs and personalized mobile applications can take full advantage of this technology.



Easy Integration:

IoT is able to be easily integrated with various other emerging technologies such as AR, VR, and Machine Learning. Therefore, it is well-equipped to integrate the features of these futuristic technologies of mobile applications. However, IoT needs to have specialization for proper integration with other technologies. Mobile application developers that have some IoT experience can easily integrate technological advances.



Know More: 5 Steps involved in Android App Development Process





There is no doubt that mobile application development is benefited immensely with the introduction of IoT into the workspace. Statistics prove that IoT will be dominated and continued to be used immensely in the coming years.


If you’re looking to develop IoT applications or looking to use android app development using mobile technologies for smartphones then do contact us at We have the most experienced and professional developers ready to onboard for your app development project.


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nimap November 11, 2019 0 Comments

10+ Tips for Scaling WordPress website for high traffic

Over 345 people have rated [5/5]

For any WordPress to handle high volumes of traffic and in order to keep the enthusiasm high, your WordPress website should be ready to scale at a moment’s notice. Here are some tips for your WordPress Website that can keep it from getting crumpled under the high pressure of increasing traffic for WordPress Websites. Normally the first reason people are wanting to speed up wordpress websites is to increase the conversion rates of potential readers or customers as one of the main reasons someone would leave a website is because it takes too long to load, therefore making the potential consumer to find another website similar.


1) Get yourself a hosting plan that provides vertical scaling:

This is why it’s so important to know how to do your own research when it comes to finding a web hosting service. If you just use the cheapest one you can find then you may be stuck with a host that can’t handle the traffic you need it to. It is vital that you are able to find a web host who can accommodate the needs of your website, so finding the best web hosting server should take as long as you need to ensure you have chosen the perfect one. When we speak about vertical scaling we basically mean that hosting providers need to provide you with the facility to upgrade your resources as and when needs change. If you feel that your current hosting provider will not be able to sufficiently handle increasing traffic, you can check out the resources that your hosting provider provides. You can check the resources allotted to you as per your provider.

Will the bandwidth, visitor quantity or storage even limit your website from confidently handling the website traffic? If this is the case then you need to explore some other hosting plan options. If these options don’t work then you need to explore other hosting providers. Even though shared hosting is a great way to start, more traffic translates to increasing access to server resources and only something like VPS hosting or a dedicated server can help you with that.


2) Get yourself a hosting plan that provides you horizontal scaling:

Once your website traffic gets to increase, you will discover that vertical scaling using the hosting plans is not enough any more especially one day the traffic will be high and then the next day it goes out of control. In such cases, you need to look at horizontal scaling

Compared to vertical scaling which keeps all your files or your entire website on a single server, horizontal scaling separates it into various layers. The best recommendation that can be given is to use a service-oriented architecture in order to create this. In other words, you will be able to separate out your front-end server, database server, proxy layer as well as your image layer. Doing this will surely make it easy to scale web resources for the parts of the backend that really need it.


3) Use SSD drives:

Did you know that the read-write speed of your web hosting drives matter for providing optimum speed for heavy traffic websites. Do you know what type of drives your web hosting plan uses? If you are using a hosting plan that uses hard disk drives, or HDD then it can create a problem. SSD or Solid State Drives are inherently much more reliable and dependable than their HDD counterparts.


4) Review Platform Versions:

Did you know how important it is to keep your WordPress software up-to-date. The same also goes for server technology and each of the platforms that run on it as well. So whether it is Apache, PHP, Linux, MySQL or any other platform you can rely on in order to properly manage your website, make sure that your host runs and it is compatible with the latest version for each of the server technology.


5) Get Managed WordPress Hosting:

If doing all the above things seems to be much of a work for you- scaling resources, and managing the server configuration, then you may need to offload the work to a dedicated professional. Managed WordPress hosting and using it can prove to be a viable option. While it does increase the overall cost than a standard hosting plan, managed WordPress hosting providers can help you ease the pressure of a scaling WordPress website while enabling you to keep a close eye on security as well as the performance.


6) Put limits on MySQL:

Although you can store a lot of data in MySQL, you have to be very careful about how you are going to store the data so as overextending the limits that can prove to be an effect on the website speed. First, you need to put a cap on the autoloading of queries. 200 can be a good maximum to work on. Also, keep a check on the options table. Each column of the Options table can hold up to 4 GB, but hitting that maximum limit repeatedly can mean a decrease in performance.


7) Adjust MySQL/MariaDB:

WordPress suggests making changes to the configuration of MySQL and MariaDB setting in order to help ease the tension that is brought about by high traffic as well as the resulting database requirements that come with it Especially the MySQL indexing and query caching that are recommended for you.
You can also download the HyperDB plugin for WordPress. This can help you with the configuration of the databases, optimizing them for top performance.



Read More: How to Make a WordPress Site Responsive?



8) Use a caching and optimization plugin:

Anything that you do in order to minimize HTTPS server requests on your website can be considered to be ideal. In order to do so you need to reduce the number of files that are being transmitted between the server and visitors. You need to keep the loading times low as traffic increases. A caching and optimization plugin such as Hummingbird can easily handle this task for you.


9) Add a CDN to your server:

CDN technology is a great thing to have especially if you are looking to speed up your WordPress website. When you are specifically looking to scale, especially when the traffic is coming from all the sources across the globe, then a CDN is an absolute must-have as it will shorten the distance between the server and the user’s browsers.


10) Amp Up Hosting Security:

Security also plays a big role when it comes to scaling a WordPress website since more traffic means more potential threats that you need to watch out for. So the first and the foremost thing that you need to watch out for should be working with your hosting to get your server on security lockdown. This includes
Server caching
Server-side CDN
Security Monitoring and Management (especially for DDoS)


11) Use a Security Plugin:

You shall need a security plugin such as Defender in order to protect your website from any and all threats such as malware, DDoS, spam and so on. With built-in scanning and monitoring as well as protective security measures such as 2-factor authentication as well as Blacklisting, this will ensure that the security of your WordPress website is totally covered.


12) Use Lazy Loading:

You need to make sure that the images that you use below the fold is lazy loaded for your website. Lazy loading is a good place to start as it will only serve those images once the visitor reaches those parts of the web page and not a second sooner.


13) Optimize Images:

Lazy loading will delay the loading of your images, but those won’t stop those server requests from happening together. You do want to see the user be able to see your website content. Use an image optimization plugin such as Smush Pro that will take care of resizing and compressing images for faster loading.


14) Repair Broken Links:

Although broken links are not a big deal in terms of security and performance, as your website will receive more traffic, and you cannot afford to have visitors come across stumbling blocks as this may hamper the reputation of your website. So make sure you have a process in place and check those broken links and fix them on the spot.


15) Using a backup plugin:

Finally, a backup plugin is essential for scaling a WordPress Website. No matter how much care and measures that you take to keep your website in line and your server up to snuff, something can happen that will cause it to crash it all down. And when that happens, you need an easy way to restore functionality. Snapshot Pro is a good backup and restores plugin that you might want to check out if you don’t have a backup and restore plugin already.


Recommended Reading: How WordPress Development Can Benefit Your Business?



We have listed down the most important tips that will help you scale your WordPress website for increasing amounts of traffic. You can also implement these tips for any WordPress website as well, as for normal PHP websites also. Hope you find our tips useful.

IF you’re looking to hire WordPress developers to do this for you, we are here to help. Simply give us a call at with your requirements and our expert developers and professionals will get in touch with you.

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nimap November 9, 2019 0 Comments

Security Tips for Your WordPress Site


Over 352 people have rated [5/5]



WordPress is one of the most popular Content Management Systems (CMS), which is powering more than 30% of websites in the whole world. However, as the CMS continues to grow, hackers have been taken note of this and have begun specifically to target WordPress websites.


No matter what type of content your website is providing to the public, you cannot be an exception. If you do not take certain precautions, you are likely to get hacked. You need to take precautions and as a result, you need to check the security of your website

In this article, we will share with you the 10 best ways to secure your WordPress website.


Choosing a Good Hosting Company

The simplest and the easiest way to keep your website secure is to take a hosting service provider that has multiple levels or layers of security


It may seem tempting to go with a cheap website hosting provider, saving money on a website hosting provider means you can get to spend it somewhere else within your organization. However, do not feel tempted by this route. It can and often cause nightmares down the road. Your data could be completely deleted and your URL could be redirected to somewhere else.


Paying a bit more can always be helpful down the road. You can get quality services when it comes to hosting providers with additional layers of security and these are automatically attributed to your website. An additional benefit that you can get and leverage is that by using a good WordPress website hosting you can get to significantly speed up your WordPress website.


There are many hosting providers out there, and we recommend you to go with WPEngine



Recommended Reading: How to Make a WordPress Site Responsive?




Do not use Nulled Themes

Premium themes for WordPress have the ability to look more professional and provide you with more customization options than a free theme. But you can argue that you can get what you pay for. Premium themes are coded by utilizing highly skilled developers and these themes are thoroughly tested with multiple test scenarios in order to pass WordPress checks right out of the box.



There can be no restrictions on the ability to customize your WordPress theme, and you will get full support if something goes wrong on your website. Many of you will be entitled to get regular theme updates.


But there can be few websites that provide nulled or cracked themes. A cracked or nulled theme is a hacked version of the premium theme and is available via illegal means. These are very dangerous to your website. Those themes can contain hidden malicious code which could destroy your website and database and log your admin credentials.


While it may be tempting in order to save a few bucks, always avoid nulled or cracked themes.



Install a WordPress Security Plugin

It is time-consuming work in order to check your WordPress website for any kind of malware and unless you regularly update your knowledge of coding practices you may not even realize that you are looking at a piece of malware written into the code.


Luckily there are many others who have realized that not everyone is a developer and has put out many WordPress security plugins to help. A security plugin can take care of your website security, scan for malware and monitor your website 24/7 in order to check regularly what is happening on your website. is a wonderful WordPress security plugin. They are able to offer security activity auditing, file integrity monitoring, blacklist monitoring, remote malware scanning, effective security hardening, security notifications, post hack security actions, and even a website firewall (available at a premium).


Use a Strong Password

Passwords are an integral part of any website’s security and are unfortunately often overlooked. If you are using a plain password that is ‘12345, or abc123, or password’ you need to change your current password immediately. While this password may be easy to remember, it is also easy to guess. An advanced user may easily be able to crack your password and barge in without many efforts.


It is important that you use a complex password or in a better way, one that is auto-generated that uses a combination of letters (both uppercase and lowercase), numbers, special characters such as ^ or $.




Read More: 5 Steps In Android App Development Process



Disable File Editing

When you are setting up your WordPress website, there is a code editor capable of function in your dashboard that allows you to edit your theme and plugins. It can be accessed by navigating to Appearance>Editor. One more way you will find the plugin editor is by going under Plugins> Editor.

Once your website is made life, we will recommend you to disable this feature. If any hackers can gain access to your WordPress panel, they can inject subtle and malicious code to your theme or plugin code. Often at times, the code will be so subtle that you may not notice that anything is amiss until it becomes too late.


To disable the ability to edit the plugins and theme files, simply paste the following line of code into your wp-config.php file

define(‘DISALLOW_FILE_EDIT’, true);



Install SSL Certificate

Nowadays, Single Sockets Layer, SSL, is very much beneficial for all kinds of websites. Initially, SSL was required to make a website secure for specific transactions, such as processing payments. Today, even Google has recognized its importance and provides websites with SSL certificate a more weighted place in its search rankings.


SSL certificate is mandatory for any website that is processing sensitive information, such as passwords and credit card details. Without the use of an SSL certificate, all the data between the user’s web browser and the web server are delivered in plain text. This text can be easily intercepted and is readable by hackers. By making use of SSL, the sensitive information is encrypted before it is transferred between your web browser and the server thus making it difficult to read and in the process make your website more secure.


Change your WP Login URL

By default, the login URL for your WordPress website is “”. By leaving at a default you can invite brute force attacks to crack your username and password combinations. If you accept users to register for any kind of subscription accounts you may also get a lot of spam registrations. In order to prevent this, you need to change your admin login URL or add a security question to the registration and login page.


You can increase the security of your website by adding to your login page a 2-factor authentication plugin to your WordPress website. When you try to log in, you need to provide additional authentication in order to gain access to your website, for example, it can be your email or mobile OTP. This is an enhanced security feature to prevent hackers from accessing your website.


You can also check which IP address has the most failed attempts, then you can block those IP addresses.


Limit Login Attempts

By default, WordPress allows users to login as many times as they want. While this can help you if you have forgotten your password and you are trying to remember it, it may also open you to brute force attacks.

By limiting the login attempts, you can try a limited number of times until you get temporarily blocked. This can limit the chances of a brute force attack as you can get locked before they can finish their attack.

You can easily enable this by using a WordPress Login Limits attempts plugin. After you have installed the plugin you can change the number of login attempts via Settings> Login Limit Attempts.



Hide wp-config.php and .htaccess files

Please note that this is an advanced process and we recommend you to perform this process by contacting your developer. You need to take a backup of your website in case if something goes wrong. Proceed with caution. Any mistake will make your website inaccessible.


To hide the files after your backup there are two things that you need to do. First, go to the wp-config.php file and add the following code to it.

order allow, deny
deny from all


In the same way, add the following code to .ht access file


order allow, deny
deny from all



Update your WordPress version

You need to keep your WordPress CMS up to date since it is a good practice to keep your website secure. With every update developers are making few but important changes that include updates to security features. By staying updated with the latest version you are helping to protect yourself against the target of pre-identified loopholes and exploits hackers can use to gain access to your website




You may also like to know: 5 Security Issues While Developing Android Apps





We hope you find these tips useful and will come handy in securing your WordPress website. If you’re looking to hire WordPress developer then do contact us at

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nimap November 7, 2019 0 Comments

12 Content-Writing Secrets of Professional Writers


Over 385 people have rated [5/5]


Every beginner writer wishes to write professional content and every writer aspires to become a professional writer. Every writer was once a beginner and an amateur. In this article, we are going to enlist 12 tips for becoming a successful Professional Content Writer.


1. Read A Lot:


Student Reading BookA good writer is also a good reader. Readers learn what no one else can. The more you read, the more you become aware of, and the more knowledge you get to pen down your substance. Reading also helps you to be yourself updated with the ever-changing dynamic world.


It helps to provide real-time examples in your writings to infuse it with the latest happening trends around you. You need to read in order to grow your knowledge in your domain. Most professional writers have a solid passion for reading.


2. Research for Results:

You need to do your research thoroughly. Always search the internet for similar articles or blogs and read them. This will enable you to gain some knowledge and insights into the topic that you are going to write about. You need to grow with your readings, just like a tree bearing fruits, and the leaves that provide the shade. Always read just like you are going to do research. Do not just scroll over and jump from one topic to another just for the heck of it or you may lose your purpose.

Sometimes when you dig deeper about a topic and research in-depth for it, you do not just learn about a thing but gain knowledge about a multitude of things. You get the idea and the knowledge about many associated topics. It also inspires you and motivates you to read and learn more thus honing and polishing your writing skills.



3. Be Original:

Be OriginalIt pays much more handsomely to be original in your work. And that goes for writing too. You need to articulate your thoughts, ideas, and style. If you try to copy other writings then you shall spend much more time and would never be able to write confidently on your own.


If you read and research more than you will have enough content and knowledge to be able to write on your own without copying anyone’s idea or content. This will provide you enough confidence to be able to write without using someone else’s work.



4.  Write anywhere and wherever you are:


Do not wait for the right place and time. Start writing anywhere and any place you feel so. Jot down as soon as you get some ideas about as you can tend to forget them and miss out. Write anywhere and wherever you are. Nowadays, many of us do not need a piece of paper and a pen to jot down some important points, our phones are sufficiently equipped with the ability to note down things. You can scribble anything that comes inside your mind and move on. It is important when the thought occurred to you naturally as this is the right time you will be able to produce well written effortless content. There is no right time or wrong time to write. Any time is good when you feel like writing and when you get the right blend of thoughts.


5. Write to inspire:

Write to inspire (A person with pen and book)Writers have been well known to inspire and motivate, energize others with their writings. Think from the reader’s perspective and write what would inspire them the most. Write what readers will find it useful to read.


Write as if you are the savior, and readers will get the required aid from you. If a writer cannot inspire and invoke interest through their writings then they should practice more often.


6. Get Motivated and Inspired to Write:


If you are not inspired yourself, will you ever be able to inspire others. Find out what inspires you to write and walk with it. Carry out your inspiration every time with you most when you think about writing. Your inspiration can be a source of inspiration for others as well. We should invest in equal portions of time writing and promoting your content.




Read More: Why Content is King in Digital Marketing




7.  Never think about money:

No to Money

If you are writing just to earn money then you can best forget writing and think about some other skill set. A writer does not write for money, it can be an added benefit and there is no harm in it.


You should not think about money when you write. It will come automatically with your work as well as the quality of content you are generating, you should make writing an inspiration.




8.  Crave for Uniqueness and identification:


You should try to be unique and try to come up with ideas like never before. You can read and research content but your content must be unique and original to you. If you start craving for identification and unique, then your work will automatically start getting identified and your work will be recognized.



9.  Be Confident but not Overconfident:

Confidence is good, but overconfidence can become injurious. You should take advice from your peers and colleagues. Take feedback from your readers very seriously and work on the weak links in your writings. No one is perfect and there can always be some room for improvement. If you keep this attitude you will notice improvements in your writing skills and the quality of your work.





Know More: How to Make a WordPress Site Responsive?




10.  Edit and Rework:


Edit and ReworkYou need to be brutally honest with your work. Take advice from your peers and workers. Find areas in your work that need to be reworked and improve on them. If you need to rewrite a part then do it without any hesitation







11. Length VS Depth:

While there is so much need in order to keep up with producing good quality content. It is always the quality that matters over quantity. Always focus on producing content that has a good length vs depth ratio.


12. Stress Management:


StressManagementBecause writing involves a lot of thinking, there can be times when you are simply unable to churn up more content. You need to manage this stress well since this is the time when your brain is using up much more energy to generate thoughts.







There you have it, we have shared with you the 12 most important tips for giving a head start to your creative writing career. These tips will surely benefit you whether you are a seasoned experienced writer or are just choosing to make it big in the creative writing industry.

Regular follow up of these tips will not only improve you to write better but also make your thought about writing clearer. If you’re looking to hire content writers for SEO purposes than do contact us at We have the most experienced writers ready to onboard for your writing projects



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nimap November 6, 2019 0 Comments

How can augmented reality be used in Education and Training

Over 485 people have rated [5/5]

Many of us are aware of games like Pokemon Go and what their capabilities are. We also know how AR works thanks to such type of games and snap chat. But the magic done by AR does not end there. AR is successfully being used in other fields such as education and military training, medicine and health care, etc.

In this article, we will have a look at some use cases where augmented reality is heavily used in the education and training fields. Let’s find out what AR brings to the learning experience.

Industries that use augmented reality for education and training

Today many industries are considering the use of AR solutions for enabling faster and much effective learning. Let us have a look at the use cases of augmented reality in education for the following fields.

1) Augmented Reality for classroom education

Using AR in any classroom education can easily turn a boring and dull lecture into an interactive and engaging lecture that can really benefit the students in their learning experience. As a result, the classes have become much more interactive and arouses the interest of the students.

AR helps the students to remember the information that they have just learned about the subject. We can review a few examples of augmented reality in the classroom and education.


There is an app called Dinosaur 4D+ that uses AR and a set of flashcards.Users of the app can scan the flashcards in order to see 3D dinosaurs. Students are able to see dinosaurs in action, rotate them, and zoom in and zoom out. The app is also designed to provide information about each dinosaur.

Read More: The 10 Real-World Examples Of Augmented Reality Technology


Elements 4D uses AR technology for making the act of learning chemistry more fun, interactive and engaging. Students have to create paper cubes from special element blocks. Then they have to place the paper cubes in front of their device’s camera in order to see the chemical representation of the chemical elements, their names, and their atomic weights. For exploring the elements, students can bring together two cubes of different elements and see their chemical reactions in order to find out if they react with each other.

History and Science:

Google expeditions have been providing for both VR and AR tours that allow the teachers to use augmented reality in education. With the use of AR technology in mobile devices, users are able to bring 3D objects inside classrooms and then walk around to explore them.

These objects can be as immense such as tornadoes, volcanoes or even DNA and as simple as cars and bikes. Google Expeditions can cover various subjects and is able to offer more than 100 AR expeditions throughout the circulatory system, history of the technology as well as the moon landing.

2) Augmented Reality for Medical Education and Training

Medical students are able to improve both their knowledge and their skills by taking advantage of augmented reality and virtual reality. This might be the sort ore are several which inclue the follosowing:

Cr of human models that allows the medical students to learn anatomy in depth
Providing training opportunities for medical students using th help of simulators

Practising surgeries on virtual patients.

Human Anatomy Atlas is an app that allows students to explore the human body and understand how it works. The app is capable to show 3D models of the human body and enables students to rotate and interact with them. Human Anatomy Atlas provides more than 10000 anatomical models and presents information in 7 different languages. The app also provides a test bank for conducting quizzes in order to help the students to check and improve their language as well as knowledge.

Touch Surgery is an app based on health that specializes in providing surgical simulations.
Touch Surgery has collaborated with DAQRI, an AR company in order to launch an AR platform that lets users practice surgery on virtual patients.

Nowadays there have been many historical projects that have been created for medical education and training that makes use of the Microsoft HoloLens, mixed reality (MR) smart glasses. There is the HoloAnatomy app developed by Case Western Reserve University and the Cleveland Clinic. This app has helped medical students to learn anatomy by making use of their own bodies as medical holograms and mirror their movements.

Read More: Augmented Reality- The Driving Force Behind Todays Technology

3) Augmented Reality in the Space Industry

The space industry has always been the first to adopt advanced technologies. No wonder this industry has been exploring augmented reality. Technologies such as AR and MR can help the astronauts with daily tasks such as maintaining a space station. Using goggles, workers can receive visual work instructions without the need to refer to user manuals.

Nasa has already tested project Sidekick that makes the use of HoloLens to perform virtual instructions and illustrations in order to help crew members to perform complex tasks. This approach has the potential to reduce crew training requirements.

4) Augmented Reality for Military Training

While training plays a vital role in the military sector. It can not always feasible to put soldiers in a particular location for training purposes. Augmented reality technology can help to create an environment for training soldiers and allow them to get trained more often.

It also helps save traveling costs and minimizes the need for special equipment, as AR can add virtual objects. Although this is not a replacement for traditional military training, there are already systems that eliminate the need to travel to remote locations and help soldiers to train without putting them in danger.


AR has been adopted by many industries and has been put to used to help people in learning and performing tasks easily. In the coming years, we will witness the boom of AR usage in virtually every field that uses computer simulation to learn and train users in their field.
If you’re looking for the best Augmented Reality developers for your project then drop us an email on

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nimap November 5, 2019 0 Comments

How to Make a WordPress Site Responsive?


Over 325 people have rated [5/5]


There are many people who have been using mobile phones. Statistics prove that over 86% of people prefer to use mobile phones to access the Internet and browse information. For this very reason, you need to make your website mobile responsive such that it is displayed clearly and efficiently for a range of devices such as Laptops, Tablets, and Smartphones.

Clearly making a website responsive is of paramount importance for the success of your website and the good news is that you can easily make your website responsive using the WPTouch Mobile plugin. The WPTouch Mobile plugin can easily create a simple mobile-based theme for people who access your WordPress website.


Follow these steps to set up the WPtouch Mobile Plugin:



Step 1) 

In your WordPress dashboard, go to Plugins and then click on the Add New:




Step 2) 

Search for the Plugin WPtouch





Step 3)

Locate the plugin and then click on Install Now, then Activate Plugin




Step 4)

From the Menu navigate to WPtouch and then click on Core Settings






Read More: How WordPress Development Can Benefit Your Business?




Step 5) 

If your title is too long then modify it in the Site Title and Byline field




Step 6) 

If you wish, you can disable “Powered By WPtouch Pro” in the footer




Step 7) 

Select the language that you want to use in the WPtouch admin panel or you can leave it to auto-detect




Step 8) 

In order to keep  the WPtouch theme enabled for mobile users, check Normal(active for all mobile users)




Step 9)

Under the landing page section you can be able to select a different home page different to that of your desktop WordPress site. In order to use the same home page enable Default (Same as WordPress)




Step 10)

In order to see how your website will look on mobile, click on Preview Theme




You may also like to know: How can startups choose a WordPress Development company






There are many other ways using you can make a WordPress website responsive. However, we have listed down the easiest and time-efficient way to do responsive design for your WordPress website.


If you’re looking to hire WordPress developers to streamline the task for you or looking to provide additional functionality than do contact us at We have the most experienced and efficient developers ready to onboard and assist you in your WordPress project.



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nimap November 1, 2019 0 Comments

Mistakes To Avoid For Getting Better UX


Over 385 people have rated [5/5]



There are two things in this world where if you do not do properly in certain social situations, the memory is going to haunt you for the rest of your life: these are handshakes and doors. Let talk something about doors: I’m surprisingly bad at detecting whether I need to “push” or “pull” a particular door in order to get through the door. It is a blessing or a curse in reality, but mostly it functions as a curse. Now I could either go on a spiritual walk where I should self reflect as well as analyze where this inability is coming from.


OR the door design has utterly failed badly in order to add value to the end-user. The door was designed with a specific UX keeping in mind which was to allow users to open the door and move through it easily. User Experience (UX) is the experience that a user has with every part of a product or service. The specific purpose of the User Experience (UX) design is to be able to firstly create an easy and pleasant experience. Secondly to help the users to achieve their goals.



Many of us think that the UX with UI(User Interface) as the visual design and the interface of a website or a mobile application. UX is nothing but the interface of a user with the UI. User Experience demands a huge amount of testing and research in order to serve its purpose. UX designers must take this point into consideration that the users need. It must be an important role in determining the user experience of a particular UI.


You need to build a carefully crafted experience in order to satisfy the end-users. There are quite a few pitfalls that are faced when designing the User Experience. The following list includes the most common mistakes for avoiding a bad UX.



Planning User Experience at the Beginning of Development


UX design is profoundly and deeply rooted in research about your product users, and your website or your mobile application needs to be tailored to them. UX design is an ongoing process, and you have to carefully and cautiously listen to your end user’s preferences. It’s important to know what they like and dislike and continuously adjust your product according to them.

You may have an initial idea about what your end users are like and that can be a great premise at the beginning of any development process. However,  you don’t survey your end-users or run tests, you shall never truly know about what they need. Do not fall into the trap of thinking you know about your users, you will probably never will.


Disconnect with your User


Why do you require a good UX? The short answer is to have a lasting impression!
A longer answer is that you need UX to provide your users with a whole new sense of meaning as well as a personal connection with your product. Meaningful products are able to provide value to end-users so that your product becomes personally significant to that user.


The disconnect occurs when your users experience something from your product based on the limited information that they got from a source, and you fail in order to meet the expectations. Phones are one of the most personal items that people possess, and your product on their device means that your product has a place in their life.


So once again, you need to focus on providing users what they want and being able to offer them real value. Here is a short and quick test that you can do right now. In order to test your connection with the end-user. Write down 3 to 5 benefits that your users get from your end product. How many steps are required for your user to reach those benefits
The lesser the steps the better.


Designing for yourself and NOT the user.


Too often, you design the product for yourself and not the end-user. This is not what the audience wants. Try to separate the personal preferences from the user preferences. Remember, always design the website or mobile app for the end-user who actually use your website or mobile app. Chances are that your users don’t want or need the same things that you do.

If you are looking for customer satisfaction, and want to measure customer satisfaction. You need to make sure that you send in your product feedback request after the user has used your product for a couple of days. Don’t disturb users while they are interacting with your product or website. Do not fall into the trap of thinking your end users will be using the product the same as you do, they never will.



Read More: UI vs UX – Knowing the Difference



Following Your Competition Too Closely


There is some amount of danger to follow your competition too closely. What works for some users might not be able to work for others. You want to differentiate from your competitors and not imitate them. Use what you have learned from them and combine this with your unique idea to give something new to your target users. With the enormous number of apps that are being circulated in the market, you need to stand out by demonstrating your innovation and value delivery.


Overwhelming your user with too much content


You should use your content to add value to your end-user as you are guiding them through your website or mobile application. But this does not mean that most of the content should be on the landing page! You do not want to overwhelm your users with information or features. Because it will either frustrate your user or have a supersaturation effect on them.

Supersaturation occurs when there is just too much information that is presented to the end-users that the audience’s eye “gets used to” to the sensory overload that stops them from absorbing relevant information. You need to keep it simple. Present users with enough information to complete their task, no more information are required


Having an overly complex UI design


Complex UI design can easily serve to destroy the user experience if its confusing or just too simple too much. You should aim to make things usable and pretty but most importantly meaningful. The key with patterns and trends is to find the balance between what looks nice and what value is provided by them. Design the UI first then create the most minimal UI necessary for achieving the UX.

Confusing UI with UX


Often UX and UI are being used interchangeably.
In a way, UI and UX are connected. It is hard to work on one design without considering the other. UX design is more effortless and natural to the end-user. Whereas the UI design relies on more aesthetically pleasing factors of the interface. UX is the structure of the app or website, but the UI is what the user interacts with. Do not fall into the trap of thinking that your app will be able to work great because it looks great


Collecting Feedback Too Soon


Collecting feedback too soon for your product app or website may just backfire. According to studies, it attracts more negative reviews than positive reviews. People just love turning a matter over and over again before they arrive at a conclusion. Let users just go through the full experience before asking for their opinion. If you want fair feedback, then wait for some time. Otherwise, you might just annoy them.


You may also like to know: Difference between Web design and UX design




As you have seen there are various factors to be noted and taken care of for getting a better UI and UX. It is essential that we do not ignore the fact that UI and UX together stand for an improved and seamless experience for the user when using any app or website or software. If you’re looking to hire UI/UX designers for your project then do contact us at We have the most talented and experienced designers ready to onboard for your business project.

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nimap October 30, 2019 0 Comments

How can startups choose a WordPress Development company


  Over 385 people have rated [5/5]


WordPress is a content management platform that is being used in over 35% of all websites around the world. Since its inception in 2003 WordPress grew slowly and steadily and emerged as one of the most popular platforms for sharing content on the Internet today. Today it is one of the most beginner and user-friendly platforms that are available out there for CMS.
Any business that is looking forward to hosting its products and services using WordPress has many advantages to benefit from. The advantages offered by WordPress are innumerable.


In this article, we are going to discuss the points that you need to remember when you are selecting a WordPress development company. These points will help you to filter out many companies and select the best ones for your website project.


There are several approaches when it comes to designing a website for your business choosing WordPress platform:
Here are some of the options that we will put light on:


  1. Choosing a Freelancer
  2. Setting up an In house team
  3. Choosing a Company




1] Choosing a Freelancer


This is the easiest option when it comes to the strategies of designing a company website.
There are many freelance WordPress developers available on major platforms like, and so on. You need to ascertain the different projects that the freelancer has handled in the past. This option is the riskiest as it has many flaws in the process that could impact your WordPress project.


When it comes to choosing a freelancer, you need to make sure that the developer has a varied amount of experience and expertise in developing websites. Check if his/their portfolio is clean and contact the owners of his past projects to make sure that experience the owners got from the freelancer was up to expectations, and they were fully satisfied with his/her work.


One advantage when choosing a freelancer is that you do not have to manage the expenses associated with running an office, because most of the freelancers tend to work comfortably at home using his/her own Personal Computer or laptop. You also won’t have to bear the electricity and stationary cost that is normally borne by office owners.


Remember that because there are no restrictions in place for the freelancer, it can happen that he/she may abandon the project if they get stuck somewhere in development and can’t find a resolution to the problem faced by him/her. Also, it may happen that there may be days when the freelancer may simply won’t work because of his sickness and leaves during the project duration.


After you have the project completed you can pay the freelancer for his work. This option has the least amount of expenses involved but is equally risky as there is no guarantee the project will be completed successfully.





Read More: How WordPress Development Can Benefit Your Business?





2] Setting Up an In House team


If you are willing to spend the time and effort for your company’s project, you can try to set up an in-house WordPress development team. This means you are willing to bear the expenses of running an office as well as providing machines for the developers and designers to work on.

If you have the time and space then you need to manage everything from the office expenses such as renting out the office space to buying the machines for the developers as well as paying the salaries of the developers. You also have to go through the process of conducting interviews and checking the skill level of the candidates before you make your decision to hire them for your project.


This approach has a major amount of expenses incurred. The main advantage of this approach is that you can have the project tailor-made to your specifications. Also, you will be able to place an eye keenly on the progress of the development that happens.


If there are problems such as someone gets stuck on an issue, the developer can take help from other developers in the same team. So there is less likelihood of the project getting stuck due to problems or issues incurred during the process of development. There are backed guarantees that the project will be completed successfully and up to the expectations of the end-user.


In this approach, you need to account for the leaves and absences that may happen during the course of the project duration. This is a contract based approach and the contract ends when the project is successfully completed and delivered to you.




3] Choosing a development company


This is the most effective and an effective approach compared to the other two approaches discussed earlier. As there is a guarantee that the project will be successfully delivered as per the expectations of your company. The main thing that you need to make sure is that you need to check the credibility as well as the past projects done by the company. All the expenses will be borne by the company developing the project for you.


You may get a dedicated project manager and point of contact from whom you can submit your project requirements. This is the safest and viable option that we have discussed so far. You also do not need to manage the employees as the company or organization will do it for you. You also do not have to worry about sick leaves of absences during your project duration. As there will always be a backup developer who will be working on your project if someone from the team is absent.

This approach is the most efficient as there is less expense involved compared to hiring an entire in-house team and setting up a workplace for them.



Recommended Reading: How to Hire a Web Application Developer





WordPress being a great CMS platform it is no doubt that companies are beginning to use it to their advantage. When it comes to choosing a WordPress development company it all comes down to the personal preferences and the expertise that they have in the development field.

If you’re looking to hire wordpress developers in setting up your business website then do contact us. We have the most experienced professional ready to onboard for your project.



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nimap October 25, 2019 0 Comments

Building Foundation for machine learning across your organization

There seems to be an obsession across various industries and technology sectors to implement and use Machine Learning for performing day to day tasks and activities. All things ML has swept the technology, business communities and society more broadly. An organization who enables ML has been witnessing several benefits that ML provides. The ability to harness and make use of large swaths of data for optimizing previously tedious tasks and making them more efficient and much more easy.


Having a core foundation that is solid is extremely important for organizations that are keen on implementing ML. The implementation of ML can be challenging even with mature engineering strength. There can be pitfalls and misconceptions in making any attempts in order to make the jump between ML research and ML in production environments. A frequently overshadowed as well as the under-appreciated aspect of getting it right is mainly the infrastructure that is known to enable robust and well-managed research and is able to serve customers in production applications.

Read Also: Building Foundation for Machine Learning Across Your Organization

A major lever in setting up and configuring the foundation for having a successful ML implementation program is being able to build a culture and an atmosphere that allows you to try these efforts at scale. ML is able to accelerate the rate of scientific experimentation and set the road to production and ultimately bring value to businesses. The cloud is also an integral part of this effort and it is known to enable teams to develop as well as deploy well-governed and accurate ML models to high volume production environments. Apart from production deployments,  having a solid infrastructure provides a way for large scale testing of models and frameworks that is able to allow for greater exploration of the interaction between deep learning tools and data patterns and also enables teams to hire onboard new developers and ensure that changes to future models do not have any masked effects.


In this article, we will outline some of the tactical and procedural guidelines that help to set the foundation to bring effective ML into production across your enterprise using automated mode integration and deployment.


High-Level Challenges and Production Concerns using ML

Learning and implementing ML can be complex enough in production environments and only increases more when considering the necessity of addressing adversarial learnings. This is a subfield of ML that explores applications under hostile conditions. For example cybersecurity and money laundering. There can be adversarial attacks that range from causative to exploratory, and these encourage your model to change in response to carefully devised inputs and reduces efficacy.

Must Read: How to make Chatbot using ML

In the areas of cybersecurity and other complex domains, decision boundaries will frequently require robust context for human interpretation, and modern enterprises of any size are able to generate far more data that humans can analyze. Even the absence of such kind of adversarial concerns, user activity, network deployments and the simple advances of technology can cause data to pile up over time.

Keeping this in mind, production ML concerns are found to be universal. Data and model governance is able to affect all models, and retraining is nothing but a fact of life. So automating the production process is the main key for sustainable performance. 


Common Production concerns that need to be solved when setting up an ML foundation includes the following concerns:


  • Model problems in production: Models need to be trained, also updated and need to be deployed seamlessly. However, issues can arise with the use of disparate data sources, and using multiple model types in production (supervised/unsupervised) and using multiple languages in implementation.
  • Temporal Drift: Changes in data over time.
  • Context Loss: Model developers can forget their reasoning over the passage of time.
  • Technical Debt: This is known to cause issues in productive learning environments. ML models are complex to be fully understood by their creators, and this is even more difficult for employees who may not be ML experts. Automating this process  is known to minimize depth

The ideal system is known to address the technical overarching ML production considerations while addressing common adversarial concerns that includes

Recommended reading: NLP for chatbot

  • Historical model and data training
  • Model monitoring as well as  accuracy tracking over time
  • Working with distributed training systems
  • Custom tests for each model to validate the accuracy
  • Deployment to production model servers


Model Management and Setup for a technical foundation

While there may be different requirements for each organization, these are high-level consideration for enabling effective model management:


  • Historical data training that provides fine-grained controls
  • Training functionality that is distributed
  • Support for multiple programming languages
  • Robust testing and reporting support
  • Easy to understand model accuracy
  • The model feature set, code tracking, and methodology
  • Provenance for data and definitions for internal data
  • Tooling that is open source
  • Custom retrain and loss functions using a cron-like basis in order to refresh stale models
  • Negligible impact on model developers as well as dedicated ML engineers


The Benefits and Practise of a Solid ML Foundation


Once all of the technical components are in place, it is crucial to ensure that proper practices and protocols are followed in order to continue reaping the benefits of a well-designed ML foundation


One major area is model governance. This is known to cover everything from ethical concerns to regulatory requirements. Your aim should be to make the governance process go as smoothly as possible. Similarly, historical tracking is also a key concept here and helps to delegate temporal drift. Model tracking over the passage of time is difficult and requires fine grained temporal data and a distributed model logging framework.


With the use of historical data tracking,  retrain and loss thresholds are provided by the user and these are used to automatically refresh models over time. In turn, this leads to more seamless model reproducibility- the immediate ability to generate historical models for validation against the current data conditions and a strong understanding of where the drift has occurred and the areas that it has affected. Furthermore practicing journaled knowledge retention mitigates context loss and ensures that the models are retrained and published automatically based on time changes to the underlying code as well as simple updates are easily identified.



To successful implement, Machine Learning requires a strong foundation for every organization and depends on its ML experts to have this foundation in place. This can lead to the efficient use of ML to automate mundane tasks and provide a conclusion out of data models that are analyzed for ML.


235 user vored as [5/5]

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nimap October 24, 2019 0 Comments

How Enterprise Software Is Getting Intelligent Through Machine Learning

Developments in computing have caused Machine Learning(ML) to come closer to what writers and inventors foresaw a long ago. AI, ML and Neural Networks have become the focal points of innovations and developments in computing. They have moved closer in order to achieve their full potential and are currently finding applications in almost every field of human activity from transportation to agriculture. Furthermore, these are the evolving forms and they have a notable effect in the enterprise and computing field too.


Among them, ML has found widespread acceptance among many enterprises and organizations. By integrating ML into enterprise software, many companies have discovered a much more predictable and data-driven model, that allows them to automate their business processes. Machine learning’s core dynamic of utilizing data sets has helped generate insights, that promote innovation, efficiency and have made enterprise software much more intelligent.


With ML, computers can mine out and process small to huge quantities of data in order to come up with predictive models and insights. A typical example that you can find of ML at work is in e-commerce where online retailers like Amazon are using this technology for offering better services to its customers.

Read also: How to make Chatbot using ML

Each time you make a purchase or browse through the products list, you allow to  leave a trail of data used by its ML systems in order to give you personalized product recommendations. Besides, the use of ML is giving e-commerce platforms a clear edge when it comes to customer service, pricing, as well as delivery.


Why Machine Learning will impact Enterprise Software

Every day, the organization or enterprise is riddled with challenges from management to operations. Enterprise software up to now has played a major role in tackling many of these vital processes. But the rising demands in business have meant a new approach is needed to deal with the diverse fields. With the introduction of ML into the enterprise, a window of possibilities was left open.

ML is providing the right framework that organizations can rely upon. The algorithms and applications used in a ML embedded computing system can easily bring out predictive insights by harnessing the huge data sets owned by these enterprises. These data include both structured as well as unstructured forms such as databases and the Internet.

According to a study by MIT Technology Review as well as Google, 60 percent of companies have already adopted an ML strategy into their computing infrastructure. 18 percent plan to implement ML within the next year.


Must Read,
Creating Chatbot with Deep Learning

The switch to an ML software model has clearly benefited large corporations by giving improved and faster data analysis and insights. Besides, the complexity of ML is preventing companies from switching to such a model. Being currently in development a complete shift to an ML model can prove to be unwise. ML has several restrictions and isolations as its algorithms frequently encounter errors and resolving them is an ardent task due to its complexity.

Besides, it can take time for an ML embedded software to familiarise with the data for better predictions. Meanwhile, these predictions may not always be accurate in all scenarios where historical data is not unavailable. The need for human intervention is still relevant to extract the desired output from ML enterprise software.

ML is identified as a major trend among enterprise software in the current year. By making enterprise software intelligent, ML can take over the crucial process of assessment by creating valuable insights. An enterprise or company can use this to take the necessary action to their productivity is increased.

Incorporating an ML framework into an enterprise software ensures all the data stacks are churned out for improving overall productivity and efficiency. This actually enhances the capabilities of software used in the enterprise thus making it much more intelligent as well as self-sufficient.

For example, in the area of sales, a company can gain a lot by using software having an ML model. ML can disrupt crucial processes and create more understanding of forecasting, customer behavior, and its assessment to make the sales process more intelligent.

Here are some ways by which ML will transform enterprise software are:


  • Generating better analytics and Insights


Data usage and data generation have increased considerably in organizations in recent years. Processing these large amounts of data is a huge challenge, which is where ML fits in. Having enterprise software with ML helps derive a competitive advantage from these large sets of unstructured data.

By supplying the data gathered, the algorithms in an ML embedded software can easily process these data sets and discover various insights as well as patterns. An organization can benefit greatly from these results by helping them in order to meet their objectives and drive the growth forward.

Recommended reading: NLP for chatbot

The multinational retail corporation Walmart is a fine example of successfully implementing ML software. They utilize ML heavily to discover customer behavior and usage in areas such as product recommendation.

As a result. Walmart has dramatically improved its retail operations and customer experience. Besides, ML helped them create a bridge between their shopping experiences offered at their stores and online platform


  • Delocalization of Data


Data is now largely scattered due to the use of various technologies like mobile and social media. Typically, enterprise software used specific kinds of database models in order to store as well as organize data. Structured and unstructured data can now exist together in external sources, which requires deeper processing for enabling the systems to generate useful end results.

Technology giants like Google have already shifted entirely to external storage modules in the form of data centers for handling its massive troves of these unstructured and structured data. These data centers are located in different places around the world and require constant monitoring as well as maintenance to make them running all throughout without any disruptions.

Google has already utilized ML software to aid in this process, which has resulted in a significant decrease in energy usage amounting to a 50 percent reduction in 2014 alone. The tech giant was able to optimize and save much more energy in its data centers by using an ML model.


  • Facilitate Data-driven Decisions


The use of data in an effective manner can prove to be of immense advantage to a company in formulating crucial business decisions. Enterprise software systems that have been using ML can aid in this process greatly by helping companies and enterprises to make decisions solely and impartially based on the insights gathered from this pool of data. This will be of particular help to areas like talent hiring, customer management, R&D and so on..

For example, the major use of TensorFlow technology, Google’s open-source library for ML applications, has already enabled researchers departments in companies for getting yield in the potential of ML for delivering better insights to enable the development of products and services. The use of DMAIC (Define, Measure, Analyze, Improve and Control) is common when ML is applied in R&D to make data-driven decisions. This has led to a considerable improvement in the quality of products and services.


  • Empowers Employee Intelligence



ML takes enterprise software a step forward by automatically assessing the searches that employees in an organization make. This has proven to actually empower employee intelligence by facilitating decision making in areas related to work by monitoring all the crucial areas that they engage with.

In this manner, ML can assist in enhancing productivity, save time as well as give timely responses. For example, IBM has set a model on how cognitive technologies like ML can empower the employees by creating better engagement and personalized dissemination of information for purposes like coaching.



  • Fraud Detection



The continued presence of fraudulent practices contribute to losses to an organization every year. Enterprise software with an ML framework have helped bring down the fraud by detecting it early. The pattern recognition methods used by the ML algorithms can identify any irregularities in operations like transactions.


An example of how ML would help in fraud detection is in the financial section of an enterprise. By including ML in enterprise software, it can evaluate the transaction data and external sources to detect any kind of fraudulent activities as well as anomalies in the transactions involving a network of individuals.


SAS is an early adopter of ML in areas like fraud detection. In the finance sector, SAS has ventured into fraud detection and the use of  their software by several credit institutions to eliminate fraudulent practices in transactions.



There is no doubt Machine Learning is taking over the world and helping organizations and corporates get the best out of their businesses. In the coming years, we will see ML be booming in every domain and sector possible, and helping our lives to be augmented and amplified further to improve the quality of life that we live.

If you are thinking to this all this as in real for your development then Hire Python Developers from Nimap Infotceh directly contact and get quote


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nimap October 23, 2019 0 Comments

Online Advertising Trends For 2020

Over 385 people have rated [5/5]

The media and marketing landscape has been constantly changing continuously and has been shifting from offline to online platforms. New websites, apps as well as tools are introduced to the public day by day and your target audience group moves along with it. This offers you an opportunity to use online marketing in a much more targeted and effective way. To help you get started, we discuss 5 major trends in online advertising in this article.

Database Marketing

Database marketing means to collect customer data and using it efficiently in every possible form of communication to your customers. The more you know about your potential customers, the more specifically the marketing campaigns can be organized.

For example, purposes, consider segmentation that is based on behavior (email opens and clicks, active, not active), demography or any additional data such as interests or product preferences. All of these data can be used to send targeted messages, that is able to result in higher involvement, more activity and results in a higher conversion rate.

Tips for filling a database

Creating a set database and building it is not easy and can cause a mess if you do not tackle this structurally well.

Here are a few tips

Decide in advance which fields are you going to use and leave out the rest

Pay heavy attention to the quality as well as the uniformity of the data.

Regularly make updates to your data.

Advanced Targeted Marketing

The database marketing phenomenon keeps continuing in advanced targeted marketing. Because, in addition to your own database, there are ample opportunities for you to reach the target audience such as display advertising and search engine advertising.

Through the use of tools such as Google AdWords, Bing Advertising, LinkedIn ads, you can easily show your message to your target audience that is interested to receive your communication. For example, it is possible to target language, demographics, location, keywords, and websites based on the topics.

Search Engine Advertising

Search Engine Advertising uses search engines such as Google and Bing. These engines provide you with an opportunity to rank above the organic search results using paid ads. These advertisements consist of a header, subheading, description, and URL. You can enter the keywords you want to be found in yourself. How often your Ad will be displayed depends on the amount or bid you specify as well as the quality score of your Ad. The latter is used for entering keywords that do not match your ad or the landing page of your ad.

You may also like to know: Why Outsource SEO Services In India?

Display Advertising

Display Advertising provides a focus on advertising with visual elements that are often called banners. They come in many shapes and sizes. The channels on which you can use them are many in number. You can use the Google search engine network, but you can also advertise on trade websites. Which channel do you choose depends on your target group and your message.

An interesting development using this trend is the use of re-marketing when you approach groups of users who have visited your website before and whom you already know certain things about. This makes it possible to customize and tailor your message even more specifically to the wishes and interests of your target group.

Social Advertising

As the name suggests, in social advertising you can use the advertising possibilities given by social media platforms such as Facebook, Twitter, and LinkedIn. These platforms are apt towards reaching a larger targeted audience through paid ads. The advertising options on these platforms are expanded considerably in recent years It is possible now to use remarketing strategies via these platforms, as they provide you an option to send sponsored messages through Sponsored InMails.

Also in targeting ads you can choose from a wide range of options in addition to demographics and interests. It is now possible to upload your own lists on these platforms as well, the possibility to target existing groups even if you are not the administrator.

Know More: 8 SEO Tips that you can use today to generate more web traffic

Sponsored Content

Native content marketing that is also called as native advertising or sponsored content is becoming an increasing form of content marketing and advertising. The message is integrated into the form or style of unpaid content and therefore is often perceived as less annoying by visitors. Examples include promoted posts, advertorials and infeed advertising.

Using this form of advertising it is quite important to think about transparency, it is important to mention that it is paid to advertise. If you choose not to do this, this can have a negative effect on both the advertiser and the publisher, especially when the relevance is not that big.

Lead Generation

The last trend is the one that has played a major role in online marketing for a long time. How can you better measure the success of your marketing efforts and campaigns? The definition of a lead varies from the point of view of different companies and sometimes varies for each campaigns. Sometimes leaving an email or a phone number can be enough whereas other companies only count a lead when a specific request is made. Campaigns with lead generation as the primary goal can be realized with many forms of advertising.

Some examples are:
Show a popup to simulate signing up for a newsletter
The possibility of requesting for a quote
A call button on mobile websites
Fill in an email.

Generating leads does not make sense when there is nothing done with it. The time lead management comes into the picture, this is the moment that the marketing and the sales team takes action on the leads and thereby trying to convert leads into customers. This is done manually but there is a lot of online software available for setting funnels with automatic messaging that matches the leads. When building these funnels, some people find it useful to check out free sales funnel templates to get examples of how they could approach a sales funnel so they can have different ways to test against each other. This improves the likelihood of finding the right funnel for their clients.

Read More: 10 Reasons why SEO is important for your online success


These are some trends in online advertising that has currently found to be booming in 2019. The most shared strategies have found to be successful in the advertising field has been shared with you. If you found this article to be informative then do check out our other articles as well, also if you have a requirement for digital marketing services you can contact us at

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nimap October 22, 2019 0 Comments

How WordPress Development Can Benefit Your Business?


  Over 356 people have rated [5/5]


Ever since the WordPress content management system has come out in 2003, there has been a boom in using these CMS for hosting websites. Many businesses have switched to using WordPress for showcasing their business portfolio. This is no doubt that over 34% of all the world’s websites have been powered and operated on WordPress. WordPress Development has made a transition from the ubiquitous blogging site to a preferred and pre-eminent open source web development platform. WordPress is the most popular and most used content management system. According to Yoast, WordPress accounts for 20-25% of all new websites.


From top-notch publications, for example, the New York Times and CNN, music barons such as Jay-Z and Katy Perry to Fortune 500 Companies such as UPS and eBay, WordPress designing as well as the development has been much sought after.


If you’re a new business and are thinking of developing a website for your business, let us give you the 10 most important reasons and advantages of using WordPress for your business website.




1. WordPress is the most popular and most cost-effective Content Management Systems around:

Thanks to the creation of WordPress, gone are the days when the creation of a website would cost you a fortune. In other words, creating a website that runs WordPress would now only cost you a few bucks. WordPress designing and development is now the most cost-effective. Also, the work of updating and maintaining your website is relatively cheap and you can do it for yourself instead of hiring a designer for each update that you want to do to your website.


2. Update your Website from all place and at any time:

If you decide to develop your business website using WordPress, then you can make changes to your website from anywhere in the world as long as you have access to the internet and have a laptop or a computer for your convenient operation.


3. WordPress is Search Engine Optimization Ready:

WordPress is also Search Engine Optimization ready. Websites that have been built using WordPress have simple and constant codes for making them ideal for indexing by search engines such as Google and Bing. There are multiple SEO components that you can use that give you full control on which pages do you want to be indexed and want to rank high in search engines. You can also focus your SEO campaigns on high conversion pages such as your inner blog pages that gain a lot of traffic.


4. Convenient Syndication:

This has been a highly effective way in order to earn inbound links for your website. Every time you get an opportunity to post a new blog entry, it can be automatically fed into an RSS feed system, thus making it easier for others to syndicate your content across directories and other websites.



5. Responsive Web Designing:

With the prediction done that mobile traffic is likely to surpass web traffic, responsive designing has not been an option but a necessity. When you use WordPress website design, you can automatically get the benefit of having a responsive web design directly integrated into your website, thus eliminating the need in order to develop separate websites for different devices.



Know More: How to Make a WordPress Site Responsive?



6. Upgrade your Website’s capabilities easily:

The addition of new features and functionalities can get very difficult for traditional websites, especially those that are created using complex and sophisticated platforms. This is exactly the opposite of those websites developed using WordPress. There are multiple plugins that provide functionality which you can easily install and takes just three steps. Furthermore, the WordPress community is very active and friendly and almost every best practice is well documented. So if you are looking to add a particular feature to your website, chances are that there will be other users out there that have documented what to do.



7. Ideal for Aggressive Content Marketing

In this digital age of online marketing where fresh content is of high importance, a WordPress themed has an advantage over the traditional ones. In a matter of seconds, you can get to update your website’s content and you can do so far as frequently as you want, thus eliminating the need for going through complicated steps. You can get to update your website’s design in an easy way thus making it an ideal platform for tactical campaigns (For example holiday promotions). Additionally, being equipped to update the content frequently will help you and your company or organization to build credibility in your niche.



8. Ultimate Integration for Social Media:

Another benefit that you get when you opt for WordPress development or a WordPress themed website is the easy and seamless integration with social networks. You do not need to log in to your social media accounts such as Facebook, LinkedIn, Twitter accounts, and you can let your social community know about the fresh content that you have for them.



9. Increased Website Security:

One of the main, as well as primary criticisms against WordPress designing and development, is that it was first conceived as it has poor security. This is a myth that has been debunked and proven to be false. As long as you have good WordPress designers and developers at hand, you can fortify your website’s security and make it hack-proof. The same cannot be stated or said for traditional websites that don’t run WordPress.


10. Easy Transition From One Designer to the Next:

WordPress makes it easy for designers and developers alike to switch developers. Unless you are really loyal to your designer or design firm, chances are that there will be several designers who will be working on your website. In the past, this was extremely difficult because each designer of the firm had its own reputed platform. WordPress designing and development operated on a universal, and open-source platform thus making it easier for you to transition from one developer or designer to the other.




Read More: How is M-Commerce Beneficial for Modern Business






These are some reasons that you can benefit from if you decide to choose WordPress as developing your company’s Website. There are a lot of options that you can ascertain when you choose to develop your business website in WordPress. We hope that you have found this article informative.

If you’re looking to hire a WordPress developer for developing your website then do contact us at


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nimap October 18, 2019 0 Comments

NodeJS v/s Ruby On Rails


Over 358 people have rated [5/5]



In this article we are going to compare and contrast two technologies, that is NodeJS and Ruby on Rails. Both of these frameworks are developed for web application designing and programming. Let see what sets them apart as well as the similarities and differences between each of them.


Difference between Ruby On Rails and NodeJS:


NodeJS is a runtime library and an environment that is cross-platform compatible and is mainly used for creating JavaScript-based applications that run outside the browser. It is free to use as well as open-source and is utilized for developing server-side applications. NodeJS allows developers to run applications on the server-side of the web architecture.


Ruby on Rails is a server-side web application framework written using the Ruby language. The Ruby language is general purpose. Ruby on Rails helps with the rapid application development approach that is used to assist developers with a lot of built-in features and enables the developer to focus solely on the application of business logic. An open-source Rails framework is the ideal platform for developing a web application that is backed by using a database.




NodeJS provides a way that is much faster to write scripts that are light and scalable. Programmers and developers are able to write real-time applications, and at the same time provide some scope for mobile application development. Developers can easily utilize both the front end and the back end development using the same JavaScript code

There are several server-side capabilities that NodeJS is able to provide. A developer is able to listen to and can reply to HTTP requests on the computer, listening to the network traffic and at the same time access a database from the computer directly.
NodeJS uses an event-based model in order to address scalability, and allow the development using rich JavaScript libraries for JavaScript modules and this helps in simplifying the code logic.

There are plenty of frameworks that are based using NodeJS, for example, Expresses, Partial JS, etc. When the question is about building fast and scalable server-side applications, then NodeJS is the clear cut winner here. NodeJS provides JavaScript the ability to interact in real-time with I/O devices (Input/Output Devices) through the use of its APIs, it can also connect with external libraries that are written in various other languages.


Recommended Reading: Asp.NET vs Node JS



Ruby On Rails


Ruby On Rails is an MVC (Model-View-Controller) based web framework that is able to provide a structure for a database, webpages as well as web services. There are various wen standards such as JSON and XML that are used for data transfer purposes and are facilitated by Rails. There are some other paradigms that are promoted and supported by Rails such as CoC (Convention Over Configuration) and DRY(Don’t Repeat Yourself) and the active record pattern.

Ruby On Rails is loaded with several features that is aimed at making the developer more productive and efficient, by providing the ability like meta-programming. Compared to any other framework that uses code generation from scratch but Rails uses meta-programming techniques. Rails also provide code generation techniques but it uses meta-programming for heavier tasks. An active record would provide saving the object to the database. Rails do not use much of the configuration techniques but prefer the use of the conventional approach.

Rails that made its mark in the early 2000s have greatly impacted the web development field through the introduction of many innovative features such as seamless database table creations, migrations to enable rapid application development, and so on. Its influence on other frameworks is pretty apparent.

Ruby on Rails also includes some tools that make common development tasks much easier for example scaffolding that can automatically create and construct some of the models and views that are required for the website. Another tool is WE Brick, which is a ruby web server that is distributed with Ruby. Using together with Rails, these tools are capable to provide a basic development environment. Rails also has an advanced level of support for JavaScript libraries as well. Initially it utilizes lightweight SOAP web services but it is later replaced by REST web services.



You may also like to know:  Ruby vs Ruby on Rails




Head To Head Comparison of NodeJS VS RoR:



Ruby On Rails

The NodeJS framework is developed using C, C++ and JavaScript

Ruby on Rails framework is developed using Ruby.

The application developed in NodeJS are fast and scalable that run on the server-side 

Applications developed using RoR are database-backed web applications and uses meta programming

NodeJS is extremely useful when the requirement is for developing applications that are scalable as well as fast.

RoR is best suited for large scale applications.

Developers can use NodeJS applications for both on the client-side as well as the server-side

RoR is an entirely a server-side framework and does not have any client-side support

For using NodeJS, you need to install the archive file on the system

For using RoR, you need a precompiled version of Ruby via the RubyInstaller / RailsInstaller

Applications that are written using NodeJS are Highly Scalable

Applications written using RoR are less scalable compared to NodeJS applications

The page load speed is faster across the site

The page load speed is slower compared to NodeJS

There is a huge market demand for NodeJS developers

RoR is not as popular compared to NodeJS in the current scenario



Key differences between NodeJS and Ruby On Rails.


  1. Node JS is ideal for developing small size projects whereas Rails is a web application framework, well suited for database-backed web applications in MVC pattern, released in 2008.
  2. NodeJS is written with the use of JavaScript whereas Ruby on Rails is written in Ruby which is easy to learn, with understanding syntax, released under an MIT license.
  3. NodeJS is best suited for I/O non-blocking, event-based application whereas Rails is better suited for meta programming and database-backed modern web programming.
  4. NodeJS is derived from event-driven model architecture whereas Rails follows a model-view-controller pattern, the model represents the data that is handled in an Active Record.
  5. NodeJS provides capabilities to create own web servers which will handle HTTP request asynchronously whereas Rails uses WE Brick, Apache, NGINX, Cherokee.
  6. NodeJS has a moderately sized community that is helpful with lots of projects available with Github whereas Rails has a huge and strong community of developers along with a huge repository of Github.
  7. Well versed JavaScript programmer can learn NodeJS concept efficiently whereas Rails has a steep learning curve, recommended for seasoned programmers.
  8. NodeJS has an event-driven model and this is based on the asynchronous call, whereas the philosophy for Rails revolves around convention over configuration principle.
  9. NodeJS is easier to install with some archive files that need to be installed on the system whereas the Rails installation process is longer than NodeJS.
  10. NodeJS has an interpreter that is used to interpret and execute JavaScript code whereas Rails has a built-in static compilation that uses Coffee Script by default.



Read More: How is M-Commerce Beneficial for Modern Business





NodeJS and RoR are two different technologies that have its own benefits or uses as well as their pros and cons. Each technology for usage depends on the scenario and the uses that you want to harness and make use of in your applications. It all depends on your personal preferences and what you like the most on these platforms or languages.


If you liked this article and have found it to be informative, then you can check out our other articles. If you want to hire Node JS developers or if you’re looking to hire Ruby On Rails developer for your project then contact us on We have expert professionals ready to onboard for your project.





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nimap October 17, 2019 0 Comments

The 10 Real-World Examples Of Augmented Reality Technology


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Augmented Reality has been proved to be emerging as one of the key drivers that are behind technology and the economy. Some estimates prove that the total value of AR market is supposed to reach $100 billion by 2020.


This is because AR apps, handsets, headsets, as well as smart glasses hold the promise to add a high amount of value to virtually any industry that implements it. From retail to manufacturing, all these industries are benefiting from the AR technology. AR is already showing great potential to solve some of the biggest problems and pain-points that exist, and we would not have to wait until 2020 for AR to make a big impact across all domains and verticals.


From education to distant or remote work, here are 10 business cases for AR technology that are set to come up in the distant or near future.




Recommended Reading:  8 SEO Tips that you can use today to generate more web traffic




Medical Training:


From operating MRI equipment to perform complex surgeries, AR technology holds immense potential in order to boost the depth and effectiveness of imparting medical training in many areas. Many leading medical institutions have already adopted the use of AR technology to help assist students to learn and undergo training that helps one dive into the human body in an interactive 3D format.



In today’s retail environment that depends on physical activity, shoppers are using their smartphones more than ever for comparing products that they are browsing. World-famous Brand in motorcycle manufacturing Harley Davidson is one great instance who is looking to make the most use of this trend. They have developed an AR app that shoppers are able to use in the store. Users who are looking to buy a motorcycle in the showroom, and customize it to their requirements to see what features and colours they might like on their vehicle.



Repair and Maintenance:

One of the biggest use cases that make use of AR technology is the Repair and Maintenance for complex machinery and equipment. Whether the machinery is an MRI scanner or a car motor, maintenance staff have already begun to use AR headsets and glasses while the staff performs their jobs to provide them with useful information on the spot, and suggest potential fixes, and point out troublesome areas. This use-case will only get stronger with the passage of time as machine-to-machine IoT technology grows and can feed information directly to AR headsets.



Design and Modeling


From interior designing to architecture and construction, AR has been helping professionals very much and immensely for visualizing the final products during their creation process. Use of headsets has already enabled architects, design engineers, and professionals step directly into their creation of buildings and spaces in order to see how their designs might look like in the real world, they can even make changes virtually on the spot. Urban planners might also get to remodel entire city layouts depending on how they look using the AR headset visualization. Any designing or modeling job that may involve spatial relationships are a perfect use case example for AR technology.



Business Logistics:


AR presents a variety of opportunities in order to increase efficiency and cost savings across many areas of business logistics and supplies. These may include transportation, warehousing and even route optimization. Shipping company DHL has already implemented smart AR glasses in some of its warehouses where lenses are used to display to workers the shortest routes within a warehouse to locate and pick a certain item in order to ship it. They provide workers with much more efficient ways of working and going about their jobs is one of the best ROI use cases that define what AR can do for the sector.



Read More: Augmented Reality- The Driving Force Behind Todays Technology



Tourism Industry:

Technology has already gone a long way in advancing the tourism industry in recent years. Review websites such as TripAdvisor to informative websites like Lonely Planet. However, AR presents a huge opportunity for travel brands and agents to give potential tourists an even more immersive experience before they decide to travel. Imagine taking a virtual tour about how a place will be going to look like before actually travelling to that place, for example, a leisurely stroll around Paris to see what museums or cafes you might like to visit. AR promises to make selling trips, vacations and travel a whole lot easier in the future.


Classroom Education:

While technology such as tablets already become widespread in many schools and classrooms, teachers and educators alike have been using AR to ramp up a student learning experience utilizing AR technology. The Aurasma app, as an example, is already being used for classroom training so that students can view their classes via a smartphone or a tablet for a more richer and fulfilling learning experience using AR technology. Students learning about astronomy get to see a full map of the solar system or those inside a music class can be able to see musical notes in real-time as they learn to play an instrument.



Field Service:

Whether it is a small device such as an air conditioner, or as large as a wind turbine, everyday field service technicians are getting dispatched in order to repair a piece of mission-critical instrument that needs to get up and running as soon as possible. Today these technicians arrive on site equipped with AR glasses and headsets and view whatever that they are repairing and get to more quickly diagnose and troubleshoot the issue with a piece of machinery or equipment. And instead of having to manually go through a user manual, technicians can go about their business hands-free to get in and out faster than ever.



Entertainment Properties:

When we talk about the entertainment industry, it is all about building a strong relationship with your character and audience. Properties such as Harry Potter are immensely successful because the readers of the book and the watchers of the movie feel like they already know the characters and are hungry for additional content. Entertainment brands are now able to view AR as a great marketing opportunity to build deeper bonds between their characters and the audience. The makers of the sensational game Pokemon Go are soon planning to release a Harry Potter-themed AR game that fans can get to interact with day in and day out.


Public Safety:

Whenever an emergency arrives, people will immediately reach out to their smartphone to see what is going on, where to go, or whether their loved ones are safe. Moreover, fire responders arrive at the scene of a fire or an earthquake to see who needs help and what is the best way to take them to safety. AR is showing promise in solving both pieces of the puzzle. First responders who are wearing AR glasses can be alerted to danger areas and show in real-time the individuals that need any assistance and enabling them to be aware of their surroundings. For those in need, geolocation enabled AR can easily show them directions and the best route to safety, safe zones and areas with firefighting or medics.




Know More: Top Web Application Development Frameworks in 2019





AR is continuing to come up with supporting innovative ideas and techniques to augment and amplify our daily lives. In the coming years, AR is going to achieve new heights and be used in almost any vertical or domain. If you looking to hire a company for developing robust AR solutions then contact us at We have the most proficient developers onboard for your project.


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nimap October 16, 2019 0 Comments

Node.js 12: The future of server-side JavaScript


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Node JS has been an ever-growing and a game-changing technology that was introduced in the early 2009s. Since its inception in 2009, it has followed an upward trend and has been a valuable platform for many developers alike. In short, NodeJS allows developers for using JavaScript to run on the server-side and produces changing or dynamic web content before the final page is sent to the web browser running on the user’s computer. Node JS represents a JavaScript anywhere paradigm that is able to unify the web application development process around a single programming language instead of using different programming languages for the server-side as well as the client-side scripts.


Node JS 12 upgraded

On April 23, 2019 Node JS 12 was officially launched for use with the public and JavaScript enthusiasts everywhere celebrated. And this update was not about just a regular old version, this update was going to be a big overhaul with the use of some major features and upgrades being presented to users. Let us see what has changed.


V8 JavaScript Engine upgrades

With the addition of expected performance improvements as well as tweaks that is bundled with every new version of the JavaScript V8 engine, there are some really noteworthy upgrades this time. These include the following:


  • Zero Cost Async stack traces:

This serves to enrich the error. Stack property by using asynchronous call frames without the addition of the extra runtime to the V8 Engine.


  • Faster calls with arguments mismatch:

Earlier, V8 had to handle all the function calls that had too many or too few parameters the same way, which had a performance cost to be borne. Now the engine developed is smart enough to know when it can skip this step. And this reduces the overhead caused by up to 60%


  • Faster async functions and promises:

Using async is actually two extra micro ticks faster than using promises now. If you felt that you needed a reason apart from the more synchronous- style syntax async / await provides to the developers who are not acquainted with promises


  • Quicker JavaScript parsing:

At the start of a web page, the V8 engine spends just 10% of the time parsing JavaScript. The latest JavaScript parser that has been released has improved the parsing speed by up to 30% on the desktops.



Stricter security with TLS 1.3

TLS that stands for transport layer security, is how Node handles the encrypted stream communication.

With the release of Node 12, TLS gets upgraded to version 1.3. This sounds insignificant but it proves to be a major update that has numerous performance as well as security enhancements. It sounds counterintuitive at first, TLS 1.3 is actually simpler and easier to implement than TLS 1.2, making it more secure, easier to negotiate as well as quicker to negotiate between applications.
If we use TLS 1.3, the Node applications will have increased security and heightened end-user privacy while also improving the performance of requests by reducing the time required for extra handshakes for HTTPS.




The conclusion, better and improved security for everyone and it uses less latency between communicating services.



You may also like to know: Javascript v/s  Typescript




Properly configured default heap limits

Let us discuss some lower-level improvements. Up to, this point, the JavaScript heap size had defaulted to the max heap sizes set by the V8 Engine for use with the browsers, which could be manually configured otherwise. Starting with the release of Node 12, the heap size will be set up depending on the available memory, and this ensured that NodeJS does not try to use more memory than what is available and terminate the process when its memory is exhausted


We can say goodbye to out of memory errors- at least some time when we process a large amount of data. The old –max-old-space-size flag will still be available will be available to a different limit if it is needed, but this feature will, in turn, reduce the need for setting the flag.



The default http parser is now llhttp

Unknown to many, the current http_parser library that has been used in Node has been extremely difficult to be maintained and to be improved upon. That is the reason why llhttp was born. This project is a port of the http_parser to TypeScript which is then run through llparse to generate the C or bitcode output.


It turns out that all HTTP is way faster than http_parser by about 156%. It has been written using fewer lines of code and all the performance optimizations have been generated automatically as compared to http_parser’s hand-optimized code


In NodeJS 12, the development team has decided to switch the default parser to llhttp for the first time and put it to the test. We can all hope that it continues to perform well when lots of different applications with lots of different needs are using it out.



Diagnostic reports on demand

When we switch to the conversation about debugging, there is a newer experimental feature in Node.js 12 that allows the users to generate a report on demand or when certain trigger events occur.
This kind of real-time reporting can easily help diagnose and correct the problems in production, slow performance, including crashes memory leaks, unexpected errors, high CPU usage, etc. – the kind of stuff usually takes a lot of time and hours if not days to debug, diagnose and fix.



Integrated heap dumps

Another feature in this release for Node JS is around heaps, sure to speed up the debugging process, is integrated heap dumps, which ships with Node.js 12, already built-in.
Now there’s no need to install new modules for the investigation of memory issues – just tell Node what kind of JSON-formatted diagnostic summary you want to use in the command line or an API call and you can be able to parse through all of the info.



Native modules get easier in Node.js

Stepping back up from the muff that aide low-level improvements, there’s some cool stuff also coming for developers as well as the module makers within the Node ecosystem.
Developing as well as building the native modules for Node continues to improve, with changes that now has included better support for native modules when used in combination with worker threads, as well as the version 4 release of the N-API, this has made it easier to configure your own threads for native asynchronous functions.
Summed up, this means that creators and maintainers of Node-specific modules have almost as easy a time maintaining these modules as pure JavaScript module creators. The increased complexity that resulted from maintainers needing to rebuild the distributed binaries for each Node.js version they wanted their modules to support is now largely abstracted away courtesy of the N-API.


Startup time improvements

Node.js 11 had reduced the startup time of the worker threads by almost 60% by using built-in code cache support.
Node 12 has built upon this idea in order to generate the code cache for built-in libraries in advance directly at build time, this allows the main thread to use the code cache for starting up the initial load of any built-in library written in JavaScript.
The result is that there is a 30% speed-up in startup time for the main thread, and your apps will load for users faster than ever before.



Read More: What’s new in Node.Js v12




Node JS now being 10 years old, it is single-threaded and the most widely used and adopted and yes it is not as widely adopted and used as some programming languages. Node JS is able to be used for both the client-side scripts as well as the server-side programming.


Node JS is able to bring some exciting improvements like ECMAScript Support, better application security and quicker startup times. If you have found this article and have enjoyed reading it, do check out our other articles. If you’re looking to hire NodeJS developers or eager to hire JavaScript Developers then do contact us, we have the most professional and experienced NodeJS developers ready to onboard for your project.


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nimap October 15, 2019 0 Comments

Augmented Reality- The Driving Force Behind Todays Technology


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Augmented Reality may not be as exciting as the real world or as a virtual reality roller coaster ride but the use of this technology is proving to be a very effective tool in our everyday lives.


There has been a wide range of applications for augmented reality for example, social media filters and surgical procedures. Augmented Reality is rapidly growing in popularity because it is capable of bringing the elements of the virtual world inside our real world, thus being able to enhance the things we see, hear and feel. When we compare with other reality technologies, augmented reality lies in the middle of a mixed spectrum of reality, Similar between the real world and the virtual world.


Let’s discuss what Augmented Reality is all about.

Augmented Reality is a bettered or an enhanced version of reality where live direct or indirect views of the physical real world are computers augmented with some superimposed computer-generated images over user’s view of the real world thus enhancing one’s current perception of reality.


Augmented Reality Explained in Simple Words
The origin of the word called augmented is to augment, and that means to add or enhance something. As far as Augmented Reality (AR) is concerned, graphics, sound and even touch feedback is added to our natural world in order to create an enhanced user experience about the real world.


Unlike virtual reality, which mandates you to be present and inhabit an entire virtual world, augmented reality uses your existing natural world and simply overlays virtual information on top of it. As both the real world and the virtual world coexist, users of augmented reality are able to experience a new and improved version of the natural world where virtual information is used as a tool in order to provide assistance for everyday activities.


Applications of Augmented Reality can be as simple as a simple text notification or as complex as an instruction on how to perform a life-threatening surgical procedure. They are able to highlight certain features, able to enhance understandings, as well as provide assistance and timely data. Cell Phone apps and business applications produced by companies make use of augmented reality are a few other examples where the technology is driven by augmented reality.



You may also like to know: Difference Between Artificial Intelligence And Machine Learning



Real-world Examples

AR applications have become the backbone of the education industry. There are many apps that have been developed which have embedded text, videos as well as images and also has a real-world curriculum.
Printing and advertising industries are developing apps that are able to display digital content on top of real-world magazines.
Using the help of AR, travelers are able to access real-time information of historical places just by pointing their camera viewfinder to subjects.

AR is very helpful in the development of translation apps that are able to interpret the text in other languages for you.
Location-based AR apps are the major form of AR apps, Users can access information about their nearest places that are relative to their current location. They can get information about the places they choose based on the user’s reviews.
Using the Unity 3D engine, AR is being used in order to develop real-time 3D games.


There are many benefits that Augmented Reality brings to the table:




AR is helping students achieve enhanced learning results through visualization and enables full immersion in the subject matter. Instead of reading theory in books, students can see, understand and engage with book concepts in real-time. As a result education becomes much more accessible and fun.




AR is being used in the medicine industry widely. AR enables surgeons to perform complex surgeries with ease and provides data about the human body abnormalities in real-time, Doctors use and diagnose patient illnesses by using this data. This data is superimposed to see key patient data with digital images.



With the help of AR consumers can know the size and the appearance of the product in realistic ways before making a decision to purchase the product. It also tells how the product will look and function in the buyer’s location. For example the app Dulux Visualizer, consumers are able to try out a shade of paint for their room before they make the decision to buy it. Using a smartphone camera, they would scan the room and visualize as well as virtually paint the room with any colour.

Professional Training:

AR accurate reproduction, as well as simulation of on the job conditions, can help workers master the skills practically required for the job. This includes allowing professionals such as teachers, physicians, soldiers, police officers to practice and hone new skills before applying them in real situations.


Auto Repair:


Using an AR app that is installed in a mobile or tablet, mechanics making repairs on today’s highly complex vehicles are able to see superimposed images and information on their devices, this allows defective parts to be located quicker and repairs to be broken down into a series of simple steps that can be done manually.


Kow More: Top Web Application Development Trends



Augmented Reality has a multitude of benefits that is helping technologies deliver much more than what has been planned. It has helped the medical science and education industry tremendously and is continuing to benefit from the use of AR in the tourism and hospitality sector. With whatever AI has provided us till now, we are very sure that this technology will dominate the world of technology for a long time to come.

If you’re looking to develop any kind of augmented reality application or are looking to hire augmented reality developers then drop us your requirements at We have the most talented and experienced developers ready to onboard your project in the least amount of time and cost.




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nimap October 14, 2019 0 Comments

8 SEO Tips that you can use today to generate more web traffic

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SEO or Search Engine Optimization has been one of the most important strategies for companies to gain rankings in terms of website traffic. In fact, a recent study proves that 93% of any online activities start with search engines. How your organization is ranked depends on the position and search volume of your target keywords. This is also dependent on the domain authority of your organization’s website. 20 years ago, we would be laughing at the idea of SEO, the need for an agency like Cardinal Digital Marketing, a Charlotte SEO company would have never been a consideration. But as competition increases, new keywords to rank for. It’s a must-have for any business to outsource their SEO/ Digital Marketing activities. The practice of SEO in London is bigger than it has ever been before, with more and more companies constantly hopping onto the current craze around marketing.

The rankings are also dependent on other SEO factors. However, Google and other search engines such as Yahoo and Bing have been making constant and incremental changes to their search algorithms in order to create a better experience for their users. That is the reason, it is important for small business owners, company professionals, and marketers to stay up to date on the latest updates in using SEO tricks if they want to rank higher in terms of SEO for their relevant search engines. In truth, all businesses can benefit from improving their search engine optimization so that they can increase their website traffic, giving them more clients. Law firms like to keep their website up to date so that people are more likely to view their website instead of other firms. Sometimes they like to enlist the help of marketing companies who specialize in the marketing of law firms to make this possible.

In this article, we will discuss the 8 most important SEO tips and tricks using which you can skyrocket your website rankings for any search engines.

Load your website faster, make it swift:

Website speed is one of the main and important factors, yet it is one of the most overlooked SEO tricks that one can use to get a boost in the rankings. Google has been using website speed as an important SEO ranking factor since 2010. 90% of all users hate a website that would take more than 3 seconds to load, many-abandon the website without even looking at the website thereby causing a dip in the overall watch time for users of that website. This proves that the site speed is a critical element in not only getting search rankings but also in providing a better user experience as well.

There are a few different elements that you can contribute to your website’s speed. One of the most important factors are the images on your website. Try using a compression tool or plugin to compress your images for your website. You can compress your website images by up to 30 to 40%. Optimizing your image can have a much- needed and drastic effect in improving your website’s loading speed and reduce the load times to improve the overall search engine rankings. Here are some tips that you should use and follow:


Review page elements:

You should review the page elements on your website such that each page that you are using does not have any unnecessary elements that are increasing the load time of that particular page. This can add to the website load time.

Enabling browser caching: Using browser caching can make the website load faster for repeat visitors who come to your website more than once. This is done by storing the elements of your website in a cache or temporary storage.

Reduce Plugins: Another proven way to improve website load speed is to deactivate unnecessary plugins on your website and get rid of those plugins that are slowing your website down.


Read More: SEO Vs SMO



Use HTTPS for securing your website:

Another SEO trick that you can use is to secure your website and use HTTPs for the loading of your website pages. Google gives preference to the website who have HTTPS enabled for its website users and can also give a slight ranking advantage to your website in terms of your

SEO page ranks. HTTPs works together with SSL to provide information to web users in a much safer way that enables encryption and prevents eavesdropping. HTTPS provides a much safer and secure experience for your website visitors.

One more benefit of using HTTPS is that it provides more accurate data about referral traffic in the Google Analytics Interface. However, with an HTTPS website, the referring domain is visible thus making it easier to see where the web traffic is coming from.


Optimize for mobile users of your website:

Even though this particular feature is considered as a nice option to have, the fact remains that Google makes it more imperative for brands to have a website that serves pages to mobile users. From 2015 onward Google has prioritized and provided a boost to those websites who have a mobile-friendly page for their visitors. Therefore, it is important to have a Mobile Friendly page for your business since 57% of the overall traffic is coming from mobile users.

When you are building a mobile website for your business, please remember that there is a difference between how the keywords are ranked on the mobile version of the website compared to the desktop version. You should make sure that you have a responsive website that is capable to cater to all types of devices and makes the user experience seamless and more friendly.


Improve Traffic as well as Engagement Metrics:

There is plenty of evidence that proves and suggests that Google tends to reward websites that have a strong user engagement. When the question is about SEO, user engagement is often measured by the amount of time your user spends on an average on your website. The more time that the user spends on the website, the more the engagement will be for that user and will be able to find engaging content there.

Another factor is the bounce rate that affects the usability of the website. A website with a low bounce rate means that users stick on that website for a much longer amount of time and gets the best engagement possible.


Focus on the User Experience of the website:

User experience is an important part of both the SEO perspective and lead generation and conservation efforts. You want to make the experience of your website to be simple and easy to use as well as user-friendly so that the user finds it very easy to use your website. You need to make sure that the user moves forward in their buyer’s journey for a product or service. Google wants to make sure that they are providing the best quality search experience to users and hence they favour sites that provide a better user experience.


Create Engaging and Valuable content for users:

Content marketing plays a vital role in helping your business move forward and improve your search rankings. You need to create content that provides value to your readers. Not only does the content allows you to target certain keywords as well as topics that your ideal buyers are searching for, but it is also able to provide a vital opportunity for you to connect with your readers as well as provide real value to them that can set you apart from your competition.

The key to providing engaging content is to do some market research on your target market and to find out which topics your readers care about the most. Your content should go beyond explaining your products and services, you need to discuss what benefits and pain problems your products can solve for the customer or consumers. You need to connect with your consumers at every point in the buying cycle. You will need to create content that explores the consumer’s challenges and concerns as well as communicates how your brand can provide value in their lives.


Strengthen your Social Media Presence:

This is one of the social media tricks that might sound wonderful marketing advice. Social Media plays an important role in the search optimization strategy. Your social media profile rank in the search engines. In fact, for many companies, their social media profiles will appear in the top search results for their search listings including the brand name. This means that your leads may be clicking on your social media pages to find out more information about your brand.

Another important thing that you should consider how links to your company’s content on social media can play an important role in boosting your search rankings. That is why it is so important for brands to share quality content on their social media pages. When others are able to link to this content on their own pages, these might help build authority for your content by showing the search engines that other users find your content valuable enough for sharing


Use Long-Tail Keywords in your SEO strategy:

Using long-tail keywords in your content will help you to get specific traffic for your niche categories that will help you to rank in search engine result pages for that keyword. Long-tail keywords are keywords that are longer and more specific than common or broad keywords often limited to one or two words. These are important to use in your SEO search strategy as this helps you to bring more specific traffic and qualify leads for your website.


You may also like to know more: 10 Most Popular link building technique for SEO




So there you have it, the 8 essential SEO tricks that you can use to improve your rankings for any Search Engine Result Pages. These tips will help you to gain valuable customers for your business and help you to generate leads for your products and services.
If you’re looking for implementing SEO tips and SEO techniques or to outsource SEO services for your organization’s website then contact us at and let our professionals do the magic for your website.

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nimap October 11, 2019 0 Comments

Top 6 Facts You Didn’t Know About Bespoke Software Development


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The development of bespoke software makes it possible to meet the demand of companies in order to create personalized programs that, from management to marketing, can simplify their lives and even develop their business.
The custom production of specific software for companies is an operation that of course requires the services of specialists, most often external to the company.

Having a high-performance custom software is one of the success factors for your company, for this reason the selection of a management application is an important and quite delicate operation that undoubtedly requires referring to a custom software development company such as woo-commerce mix and match or woo-commerce mix and match products that is best suited to give us more details on the important facts that we need to know about this development.


Why make custom software development?

Whether it is a PC, tablet and/or smartphone software, embarking on the development of custom software is an important decision that must be carefully considered, as it is a time-consuming project. There are several reasons why you may be interested in this type of project:


There is no software on the market that fully meets your needs and working methodologies. The proposed software packages have superfluous functionalities for your company and do not meet all your criteria.


  • Your software is no longer maintained or outdated and you want to renew it with current technologies.


  • The licensing costs of your software package are very high for software that is not necessarily adapted and adaptable to all your needs.


  • You want to become the owner of your software to gain a competitive advantage.


  • You are considering monetizing or reselling this software solution.


  • Application software developed according to your specific needs allows you to perform certain tasks more efficiently and thus increase the profitability of a process. The use of the developed software must require less effort than the manual process it replaces.

Here are 6 most important facts you don’t know about custom software development.


1. Increase revenues

There are several ways to use software to increase your company’s revenue. Basically, there is all the online sales software. These allow you to have access to an ever-growing market of buyers. By displaying your products online, you can facilitate the decision-making and purchasing process. In this category, there are software programs that I call “semi-ready-to-use”.
They mainly offer basic functions such as product, inventory, purchasing and buyer management. Often, these functions are developed in a very summary and general way. It is possible that such software may cover a large part of your needs, but there will most likely be gaps to be filled. I will talk to you later about the possibilities in this area…


2. Reduce expenses

In the industrial sector, it is necessary to automate processes to increase productivity. Whether it is to automate an assembly line or to optimize a representative’s route, the software has become a necessity.
By reducing downtime or increasing the speed of execution, they reduce the production and delivery costs of your product. In the field of cost reduction, there are also all the internal management software: personnel management, quality control, process monitoring, management report…



3.Making operations more profitable

When we talk about custom software, we are talking about application software developed according to specific needs. This software are often unique or comparable to others, but with unique aspects. The objective of using software to accomplish a task is of course to increase the profitability of the process.
The use of the software must require less effort than the manual process. This brings me to the two categories of software that can increase profitability: software that generates or increases revenues and software that reduces expenses. Ultimately, if software can do both at the same time, it will be even more profitable.


Read More: Five Software Development Trends For 2019



4.Evaluate the development of custom software

Never before have the IT solutions offered to SMEs been more varied and accessible than today. Many common needs have their solutions. Whether it is accounting, marketing or customer relationship management, there is a wide range of software solutions that enable companies of all sizes to find cost-effective solutions without the need for software development teams.
Software as a service (SAAS) is popular because it provides a quick solution while controlling costs as the company grows. However, the needs are sometimes so specific and specialized that the solutions offered are not appropriate. This is when managers must turn to tailor-made development.


5. The cost of custom development?

The problem with custom development is that you don’t always know exactly what you need in terms of software. Obviously, we can get a general idea of a software that meets a real need at a high level. It’s when you go into the details that everything gets complicated.
The characteristic of bespoke software is that it exists first in someone’s head to meet a unique need. Since it didn’t exist, no one could really try it, test it, and see what works and what doesn’t.

It is therefore difficult to imagine the whole work before creating and testing it. It’s like building a house from a plan. The result is achieved as the walls appear. However, one thing is worse than not knowing, it’s when you think you know exactly what you need. We imagine a lot of features that seem essential to us and, in many cases, we don’t have a clear idea of the need we want to fill.


6.Original and innovative services

You can offer your customers original and innovative services that your competitors do not offer.
Custom-made software is also software that will be able to evolve with the needs of your company. Your working methods evolve with your company. New needs are emerging. Your software can also evolve and meet your new requirements!



Know More: 7 Aspects Of App Development




Developing bespoke software is not an adventure to be taken lightly. There are many advantages, but also obstacles to overcome or better to avoid. Before making this choice, make sure you understand your needs and choose a reliable partner who will support you throughout the process.
Don’t just ask for a final result. Take the time to talk about your real basic needs.



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nimap October 10, 2019 0 Comments

Java VS NodeJS


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In this article, we are going to compare and contrast two different technologies designed to solve computing problems in its own league. We are going to compare Java with NodeJS. And see the similarities as well as the differences between these two technologies.


Let us get to basics of these technologies Java and NodeJS

Java is a platform-independent language. Java is Object-oriented Language that is used for general purposes. It is a class-based language that uses a principle called “write once- run anywhere”. Programs that are written using Java are portable and that means that it can be run on any hardware and software using any underlying operating system.


NodeJS is a runtime library and environment that is cross-platform. It is used for creating and running JavaScript applications outside the browser. This platform is free to use and is based on the open-source license that is used for creating server-side JavaScript applications. NodeJS allows developers to create and execute code on the server-side. It provides a swift and fast way of writing and deploying scripts that are scalable and light.


Let’s discuss what makes Java so popular.



Java was developed and invented by James Gosling at Sun Microsystems. Much of the Java language’s syntax is derived from the C++ language. This is also a Class-based and object-oriented language. Java is shipped in the form of JDK (Java Development Kit) that includes many components required to run a Java program. However, not all components of JDK are compulsory for running Java. The latest version of Java is Java 11 that is released on 15th January 2019.

When the Java program is run for the very first time, it is converted into bytecode by the Java compiler and then this compiled bytecode is run and executed on any operating system that has a compatible JRE (Java Runtime Environment) installed and running on it. Thus the source code that is written in Java can be run and executed on any platform that is one of the most favored and biggest benefits offered by Java.

The only condition for the execution of Java programs is that an appropriate and compatible JRE must be installed on the required operating system that can be downloaded from the Java’s official website. A compiler will convert the Java source code into its appropriate bytecode, and the JVM(Java Virtual Machine) which is created inside the JRE(Java Runtime Environment) will convert the bytecode into its appropriate machine code.

Java has robust and extensive support for networking, concurrency and GUI (Graphic User Interface). There are numerous frameworks that are developed using Java. In the current context or background, Spring is the most widely used in the web development field which has a strong foundation that has been laid by Java.


Know More: Asp.NET vs Node JS



Developers and programmers can easily make use of NodeJS for creating the front end as well as the back end system as it allows for the use of the same JavaScript code. Programmers can write real-time applications and at the same time, it enables the scope for mobile application development as well.

Server-side capabilities are provided in abundance for NodeJS, a developer can easily listen to and reply to HTTP requests on the computer, listen to the network traffic as well as at the same time can access the database from the computer directly.

In order to address the scalability, NodeJS makes use of an event-based model. It allows the use of rich JavaScript libraries for the JavaScript modules that helps in simplifying the code. There are plenty of frameworks that have been developed using NodeJS such as ExpressJS, Partial JS and so on. When it comes to building scalable as well as fast server-side applications, NodeJS is a clear cut winner here.

In simple words, NodeJS provides JavaScript the ability to interact with I/O (Input/Output) devices by harnessing the use through its APIs as well as connecting with external libraries that are written in various other languages.



Lets us see a head-to-head comparison between these two technologies (Java vs NodeJS):




Java is a class-based, object-oriented language that has features derived from C++

Node JS is a Framework written using C, C++and JavaScript

The applications created using Java are complex web-based and highly concurrent applications.

Using NodeJS you can create fast and scalable server-side applications.

Java is highly suited for complex web-based concurrency projects.

NodeJS is best suited for small-sized projects.

Java is used for messaging applications, that is highly concurrent.

Node JS is highly used when we need applications to be scalable and have a high performance

To run Java applications, you need to have JDK (Java Development Kit).

To run NodeJS applications you need to have archive files on the system.

Java dominates server-side interaction.

Developers can use the applications for both the client-side and the server-side.

There are many frameworks developed using Java such as Spring, Struts, JSF, Tapestry, and so on.

There are many frameworks developed using Node JS such as Express JS, SalesJS, and Partial JS.

Java is known to simplify application development using an Object-Oriented approach.

Node JS is more suited for applications like real-time collaborative drawing and edit features such as Google Docs.


Here are some of the key differences between Java and NodeJS:


Java is a brilliant option for building complex web applications that are highly concurrent. But NodeJS is ideal for small-sized projects.

Java requires the use of JDK that includes the Java compiler as well as the runtime environment in order to run Java on any machine. Node JS must be installed through installable archive files.

Source code that is written using Java is compiled into bytecode and then this bytecode is converted to machine code, that is ready to run on any platform, compared to Node JS where the source code is written in a JavaScript file, the interpreter will be used to interpret this file and execute the JavaScript code.

Java is heavily used for building complex web applications by using a framework already provided, whereas NodeJS is best suited for real-time collaboration drawing and editing applications such as Google Docs.

Java is an Object-oriented language that needs to be compiled inside a JRE (Java Runtime Environment) whereas NodeJS is a cross-platform runtime system and an environment for applications written using JavaScript.


Java uses the concept of multithreading whereas NodeJS does not have any such concept.

For large scale project that has some amount of concurrency, Java is highly recommended whereas NodeJS does not handle the thread as well as JavaScript does and this is the weakest point of the NodeJS framework.

CPU intensive tasks that require a huge amount of computational power can be handled by Java whereas I/O bound operations such as real-time chats, media streaming and so on can be handled by NodeJS.

Java is the defacto enterprise standard, it is the most popular programming language in the world. Compared to NodeJS which is a framework that revolves around using JavaScript and can achieve parallelism very efficiently and this is different from concurrency.



Read More: 10 Reasons that Make Node.js a Top Choice for Web Application Development




Java and NodeJS are two different technologies that are used for a variety of different things. From developing cross-compatible desktop applications to web applications, these leagues of the technologies are very different from each other. We hope that you liked this article and would have found it to be informative. If you’re looking to hire java developers or hire node JS developers for your project then do contact us at We have the most experienced and talented developers for onboarding for your projects.



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nimap October 9, 2019 0 Comments

Ruby vs Ruby on Rails

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In this article, we are going to compare and contrast two technologies that have been around for a long amount of time. These technologies are Ruby and Ruby on Rails.


Let’s us get to the basics of what is Ruby and Ruby on Rails:


What is Ruby?

Ruby is an OOPs language which means that it fully supports Object-Oriented Programming paradigms. It is an interpreted programming language that is mainly used and focussed on developing a web application at a high pace. This language was developed by Yukihiro Matsumoto from Japan and had been released in the year 1995. There has been the release of many different versions of ruby after this initial release. The latest stable version being 2.6.4 was released on August 28, 2019.


Ruby was developed using the C language. This language is open source as well as free of cost and is easily available for all to use and distribute. It can run on many different platforms such as Windows, Mac, Linux, and Unix. Files written in ruby have the RB extension. Ruby has many other features implemented from many other scripting languages such as Perl, Small Talk, and also Python.


Ruby has a Clear and a Distinctive syntax which is very easy to write as well as understand, Mainly it has a syntax that is more or less similar to Perl and the C language. Ruby provides programmers with a great balance between power as well as simplicity. Programs written using the Ruby language are easily maintainable as well as scalable. There have been many libraries that have the sole purpose to extend the ruby functionality and these libraries mainly emphasize testing.


Ruby has many advanced features such as dynamic typing and duck typing, flexible syntax inheritance, exception handling, collection of garbage, overloading, iterators, lexical closures, custom dispatch behavior, variable scope, centralized management system, and extended library.


What is Ruby On Rails?


Ruby on Rails is a full-fledged web application framework This framework is based on the MVC or Model View Controller architecture and this means that the data is separated from the view and provides a different view of the same data. RoR is used for server-side scripting and developing web applications.


Ruby on Rails is mostly referred to as Rails. Ruby on Rails is developed by David Heinemeier Hansson and was released during early 2005. The latest stable release is 6.0.0 version released on August 15, 2019. This framework was written using the Ruby Programming language. Developing applications using RoR proves to be of great productivity and scalability.

It is mostly used to develop interface scripts. HTML snippets can easily be integrated into the Ruby on Rails code and it provides support for TCL/ TK as well. ROR can be easily and swiftly connected to a database and inbuilt functions can easily be used in order to build scripts.


The software component of Ruby on Rails has been divided into different Modules that are named as Action Pack, Action Mailer, Active Model, Active Support, Active Record and Active Resource. It also follows RESTful architecture as well as practice. Ruby on Rails provides a very easy to use and efficient way in order to develop the applications and easy to express the ideas.

Ruby on Rails follows the concepts of don’t repeat yourself (DRY) coding convention and convention over configuration (COC). DRY (Don’t repeat yourself) refers to not to repeat the code or not to write the same code again and again. The code needs to be well-written, maintainable, and extensible, with fewer issues and better performance. COC (convention over configuration) provides us the flexibility not to write the big configuration files rather than this set of default conventions that can be used.



Read More: Ruby vs Python



Let’s compare Ruby and Ruby on Rails side by side:


Ruby on Rails

Ruby is programmed using the C Language

RoR is programmed using the Ruby programming language

Ruby is not a framework.

Ruby on Rails is a web development framework designed to create web applications

Ruby is used to developing desktop-based applications

ROR is used to develop web applications

Ruby is inspired from languages such as Small Talk and Perl

Ruby on Rails is inspired by languages such as Django, Laravel of Python, and PHP respectively.

Ruby was developed solely on the principle of user interface designing

ROR was developed on the principle of DRY and COC.

Ruby’s syntax is inspired by Perl and Python

Ruby on Rails syntax is similar to Phoenix in Elixir, Python and so on.

Ruby supports applications to be developed using C++, Java, and 

In RoR, HTML, CSS, JavaScript and XML is mainly used.

Key Differences


Ruby is used as a general-purpose programming language. Ruby on Rails is mainly used for creating database-driven web applications.

Ruby is a programming language. Ruby on Rails is a framework that is based on the Model View Controller (MVC).

Ruby applications can run on the same machine. It developed application mainly runs on the webserver.

In Ruby, writing the web application with features is a very difficult task. In ROR, it is much easier to develop the web application and makes it easier to maintain.

Ruby has provided the security. Ruby on Rails has been provided more security compared to Ruby.
Ruby can easily be used for developing static websites. Ruby on rails is not suitable for developing a static website.


Know More: PHP vs Python



Ruby and Ruby on rails are two very different technologies that are used for different purposes. Although they may share the same name, their sole purpose to design and develop applications that are different from each other. We hope that you enjoyed reading this article. If you’re looking to hire ruby developers or looking to hire ruby on rails developer then contact us at We have the most experienced developers ready to be on board for your project.


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nimap October 3, 2019 0 Comments

Node js vs python


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In this article we are going to compare as well as contrast two major technologies, that is NodeJS and Python. Let’s us jump right into the basics:



1) What is NodeJS and What is Python?


Before we start discussing the basics of these technologies and platforms, we need to clarify what exactly these are that we are comparing.

Python is a computer programming language. Node JS is not. The language used for NodeJS is JavaScript. Node Js is a runtime environment for JavaScript.

The main key difference between Python and NodeJS means that when you do coding inside of NodeJS you are using the same basic language (JavaScript) for both the frontend and the backend.


Lets us deep dive into the breakdown of these technologies.


2) The advantages provided by Python to developers is as follows


Python is very friendly to junior developers and inexperienced developers.


Python is a very beginner-friendly language. This is why it is much likely to be the most popular introductory language in US universities. Major mistakes made by junior developers in some frameworks are easily forgivable, and they are less of a hindrance moving forward in development.


On the other hand, inexperienced developers tend to get slowed down by making mistakes in development. These mistakes are common to people who do not fully understand some of the more advanced concepts and the inner workings of JavaScript.
This phenomenon can be easily attributed to the way JavaScript has advanced over the years. Concepts such as object-oriented programming have been receiving meaningful traction only after plenty of much less elegant code snippets and tutorials have been spread online.


Most of the Python frameworks do not require a very high skill level from the developer’s point of view.
A very good example of this is the Django framework, that has a mature ecosystem and allows you to write quality code swiftly.


Python is more versatile as well as universal
Python can be used for desktop app development, and all the credit goes to electronJS, the main use case that is favorable to node js is the web. The applications of Python have known to go far beyond the web.

Python is the main candidate to become the next level programming language for data science. This is a great asset to system administrators because it allows them to write small one-off scripts and on top of that it provides large system admin tools such as Ansible


A good example that has used Python is Dropbox, one of the most common desktop apps written in Python.


Python is simpler as well as easy to use, better documented and better covered.
This is proven to give Python an edge over NodeJS, even after both technologies are admittedly fast to write in.
NodeJS is a JavaScript implementation, this is a language with a long history and a predominantly a front end tool. Therefore solutions that involve, NodeJS can be easily found online. But these may be inadequate for backend use and they rely on inaccessible interfaces


This use-case cannot be overstated, because each JavaScript framework or runtime environment tends to have a slight deviation on how it was implemented using JavaScript.

This situation has been improved over the years. But it is still a long way off from Python where CPython being a single implementation that is used in a vast majority of Python projects.


3) The advantages of Node JS are as follows

Node JS developers are more flexible

Since we have the same language that is used for both the front end as well as the back end, you need to be a JavaScript developer to use NodeJS. This functionality can come handy when you most needed it. The fact remains that when you have a solid understanding of the project and have the right people to build it, you cannot go wrong with JavaScript and NodeJS.


The development environment of NodeJS is less opinionated

Numerous NodeJS packages are simple, single-purpose libraries and micro frameworks that force the developers to make conscious decisions on what to use them for and when.


This makes NodeJS much more demanding. It requires a high level of advancement on the developer’s front than what it takes to generate code in Python on top of Django using built-in solutions for ORM, cache abstraction, and so on.


With NodeJS you can use JavaScript for coding any functionality

NodeJS allows you to code both the backend as well as frontend using JavaScript. This implies that you do not need to know different technologies and that shows that your developers do not need to learn a different implementation of the same programming paradigms.


At the stage of assembling your development team, you do not know how many, Python or JavaScript developers you will be required, your needs will also differ in sprints, depending on your goals.


Using the same language for the entire project removes the risks from the equation. You can also share a part of the code with the front and the back ends. This is a huge benefit to not having to do the same thing twice.


The NodeJS community is very large and JavaScript is one of the most dynamic and fastest-growing programming languages out there


JavaScript has been growing at an exponential rate. There are more than 500 packages for JavaScript being introduced every day. Python has no longer the advantage of numerous libraries that it once in time used to have. JavaScript has caught up with NodeJS in this aspect.



Read More: PHP vs Python



4) The problem with NodeJS and JavaScript

JavaScript has been developing super fast now. But this was not the case earlier.
In the beginning, the language was constructed haphazardly, and it has been struggling with issues caused with its older versions as well as the compatibility issues that bring with it.


JavaScripts recent rise in popularity has also brought another major downside to it.
So many developers have turned to the language in such a short period of time that it has been pretty difficult to keep up with the latest updates in the languages


The swift and rapidly grown happening to the language also brings another problem with it. This problem is that there is no proper and detailed documentation for these libraries that have been coming up for Node JS. This results in the poor quality of programs for Node JS programs.


Sadly this is nothing new for JavaScript as it has been very typical. If history has taught us anything it is that Python is much more reliable.



5) Main aspects to consider


Here are 3 main aspects that shed light on the different aspect of the story, this will help you to make an important decision:


Trending Technologies:

Python has been a major player in Machine Learning applications in the field of data science and it provides tested libraries for ML
It is far easier to find ML experts who are well versed in Python than JavaScript
MicroPython-a lighter and smaller version of Python can be run with much less resources and less power thus making it a perfect fit for IoT devices.


On the other hand, NodeJS is much more comfortable to be used in the Internet of Things (IoT)
When you compare the most popular libraries for Python and JavaScript


Speed and Performance:

One major drawback of Node JS is its inability to multitask., It cannot do many things at the same time unless you write very well code for it. Both Python and NodeJS pretend to do a lot of stuff at once, but Python applications tend to use a much simpler and traditional multiprocessing model approach instead of a more advanced asynchronous paradigm.



When written correctly, your software will send information to the Operating system that it needs to perform a certain task and move on, while the system works on that. But if you did not code the application efficiently, the app will wait for the system to complete the task and does not do anything in the meantime.


Team Composition:

The truth is that Python is well suited for some projects and JavaScript for others. Lets not that building software is a fluid process. The most important thing is team composition. If you have good python developers, then use python. Or if you have good JavaScript developers then use JavaScript.



Recommended reading: Ruby vs Python




At the end of the day, it depends on what features do you want to implement in your project and how you want your overall application to behave. You can and you should choose the technology that best fits your requirements and fulfills all your objects, it does not matter whether this is achieved using Python or NodeJS JavaScript for that matter.

If you’re looking to hire node JS developers or looking to hire python developers then drop us an email with your requirements. We have experienced developers who have profound knowledge of implementing web systems using node JS or python. You can share your requirements with us at



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nimap October 1, 2019 0 Comments

Ruby vs Python


Over 421 people have rated [5/5]



Often there are computer technologies that have matured fully to provide stability and benefits for the developers to solve computing problems. In this article, we are going to discuss as well as compare two very much mature technologies and see how do they stack side by side. These technologies are Ruby and the other one is Python. We are going to compare and contrast as well as highlight the features of these two languages.



Let’s start by listing down the similarities as well as the differences between the two languages:


Similarities between Ruby VS Python

These languages are available under the OSI and FSF approved licenses, so because of this, you do not have to pay license fees in order to use them or to distribute software written using them.

These languages are also Cross-Platform which means that it is convenient for distribution teams where people use Linux or Windows on their computers.
Ruby, as well as Python, are High-Level Scripting Languages, and the programs written using them need not be compiled. The need for a compiler is eliminated.

Both these languages are dynamically typed languages, and this means that you are free to use a variable without declaring it first.
These languages also support Object-Oriented Programming right out of the box



Differences between Ruby Vs Python

Ruby is commonly used in organizations that create web applications. Programs written using Ruby enables teams to swiftly and rapidly develop as well as focus on business processes instead of coding functions from scratch. Ruby is able to provide an excellent Model-View-Controller (MVC) structure so you are able to strictly separate your user interface, data as well as the business functions. Further down the stack, the configuration management software (Chef) is exclusively written using Ruby so if you need to create a new Chef module, it would be using Ruby.



When you compare Ruby using Python, Django is Pythons most popular MVC framework, not